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(Español) El nuevo K5 2021 de Kia listo para interrumpir e inspirar el mercado de sedan de tamaño medio
(Español)
IRVINE, California, 30 de junio de 2020 /PRNewswire-HISPANIC PR WIRE/ — casi una década después de que el Kia Optima 2011 allanó el camino para una de las historias de crecimiento y logros más importantes de la industria automotriz, Kia Motors America (KMA) está restableciendo las expectativas una vez más con la revelación del nuevo sedán mediano K5. Representando uno de los mayores avances entre generaciones en la historia automotriz reciente, el K5 celebra este nuevo capítulo audaz en la historia de Kia con un nombre…
(Español) El nuevo K5 2021 de Kia listo para interrumpir e inspirar el mercado de sedan de tamaño medio
(Español)
IRVINE, California, 30 de junio de 2020 /PRNewswire-HISPANIC PR WIRE/ — casi una década después de que el Kia Optima 2011 allanó el camino para una de las historias de crecimiento y logros más importantes de la industria automotriz, Kia Motors America (KMA) está restableciendo las expectativas una vez más con la revelación del nuevo sedán mediano K5. Representando uno de los mayores avances entre generaciones en la historia automotriz reciente, el K5 celebra este nuevo capítulo audaz en la historia de Kia con un nombre…
All-New 2021 Kia K5 Set To Disrupt And Inspire The Mid-Size Sedan Market
IRVINE, California, June 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Nearly a decade after the 2011 Kia Optima paved the way for one of the auto industry’s most significant growth and achievement stories, Kia Motors America (KMA) is resetting expectations once again with the reveal of the all-new K5 mid-size sedan. Representing one of the biggest leaps forward between generations in recent automotive history, the K5 celebrates this bold new chapter in Kia’s story with an equally bold name to emphasize…
IRVINE, California, June 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Nearly a decade after the 2011 Kia Optima paved the way for one of the auto industry’s most significant growth and achievement stories, Kia Motors America (KMA) is resetting expectations once again with the reveal of the all-new K5 mid-size sedan. Representing one of the biggest leaps forward between generations in recent automotive history, the K5 celebrates this bold new chapter in Kia’s story with an equally bold name to emphasize the mid-size sedan’s revolutionary design, all-new safety and performance enhanced “N3” platform, turbocharged engines, available all-wheel drive1, and high-impact technology. In other words, Kia’s “Give It Everything” philosophy in the U.S. is evident and “alive” in this new machine.

But why try to reimagine the sedan, especially during a time when the market continues to shift towards crossovers and SUVs? Fueled by an unstoppable spirit to push harder and work smarter, Kia was determined to give it everything instead of giving up; completely rethinking the traditional sedan.
Going on sale this summer, the K5 will be available in four trim levels (LX, LXS, GT-Line, EX), with the adrenaline-fueled GT to follow later in the fall.
A Daring, New Design Identity
A catalyst for the further transformation of Kia’s lineup, the K5’s powerful and angular design language represents another chapter of boldness and passion for the brand. The centerpiece is Kia’s modernized “tiger face,” with the wide and thin front grille extending into the headlight and hood structure. From the side, the K5’s low-slung and fastback silhouette confirms the impression it was made to run, highlighted by a chrome garnish that spans the roofline and wraps around the rear glass. A number of other exterior design traits give the K5 an unexpected level of visual impact:
- Shark skin-inspired mesh design on front grille and dual chrome exhaust tip garnish (GT-Line, GT)
- Signature “Heart Beat” daytime running lights and taillights with available LED “dashes” span the width of the rear deck lid
- Gloss black applique on rear glass enhances fastback shape while maintaining sedan functionality and cargo space
- Newly designed 16-, 18-, or 19-inch alloy wheels (18- and 19-inch wheels come with sporty Pirelli P-Zero tires)
Harmonizing the open layout of the cockpit is a newly designed infotainment display that seamlessly stretches into the instrument panel, creating a futuristic, three-dimensional layout and driver-centric space. Other interior highlights include:
- Aircraft-type shift knob
- A mix of premium and sporty upholstery options including red leatherette seating, satin chrome metallic and wood-like finishes on the dashboard and door panels, depending on trim
- Panoramic sunroof
- Flat-bottom, sport steering wheel (GT-Line, GT)
At the Root of it All
The K5’s new identity starts with the advanced third-generation “N3” platform, which will serve as the foundation for future Kia models. In this application, the platform allows the K5 to sit longer, lower and wider compared to its predecessor, resulting in its aggressive profile and deeper center of gravity for a more exciting driving experience. Additional highlights include:
- Increased exterior dimensions in all the right places for a sport sedan look and feel
- Length: 193.1 inches (+2 inches over Kia’s outgoing Optima)
- Width: 73.2 inches (+1 inch)
- Height: 56.9 inches (-0.8 inches)
- Wheelbase: 112.2 inches (+1.8 inches)
- Suspension geometry optimized for sporty handling, responsiveness and stability
- Increased average tensile strength and additional hot stamped parts makes for a solid body in white
- Improved sound deadening materials result in a quieter and more premium cabin
- Acoustic laminated windshield standard on all K5 trims
More Turbo. More Traction
Kia’s exhilarating and efficient powertrain options unleash the spirit of the everyday driver, with a “turbocharged” lineup that includes a choice of two powerful engines. Kia engineers further pushed the envelope with an available eight-speed “wet” dual-clutch transmission for fast and precise gearshifts, plus an available all-wheel drive system for improved traction and capability. More details include:
- 2.5-liter turbocharged GDI + MPI four-cylinder engine making 290 horsepower and 311 lb.-ft. of torque, paired with the new 8-speed “wet” Dual Clutch Transmission (GT) goes 0-60 mph in 5.8 seconds2
- A first for Kia, the in-house developed, 8-speed “wet” DCT helps K5 establish credentials as a sports sedan
- 1.6-liter turbocharged GDI four-cylinder engine producing 180 horsepower and 195 lb.-ft. of torque, managed by an all-new eight-speed automatic transmission (LX, LXS, GT-Line, EX)
- Engine adopts Continuously Variable Valve Duration (CVVD) functionality. An industry first, this technology results in a performance boost and improvement in efficiency thanks to independent control of the valve duration
- Available all-wheel drive3 (AWD) provides all-weather capabilities and enhanced driving performance by actively distributing torque between the front and rear wheels, depending on road conditions and driving situations (LXS & GT-Line option). AWD will be available in late 2020.
- The K5’s all-wheel drive system is front-wheel drive based, which is a first for a Kia sedan.
- Uses electro-hydraulic system to control AWD coupling for a quicker response and more precise control
- “Snow” drive mode4 enhances driver security and all-weather confidence
- Normal, Smart, Sport, and Custom drive modes adjust settings for engine, transmission, AWD (when equipped) and steering mapping to provide the desired driving experience
- GT steps it up with Sport+ mode to enhance driving characteristics
Next Level Technology
New wireless features minimize cord clutter and keep the cockpit clean, while a seamless infotainment display layout and voice command system help keep the driver’s eyes on the road. Some technology and convenience highlights to look out for include:
- 8- or 10.25-inch high-resolution color touchscreen5
- Split-screen functionality and available satellite radio
- Available 10.25-inch inch touchscreen adds:
- Server-based available navigation system provides real-time traffic data
- New multi-connection Bluetooth6 wireless connectivity that lets two phones connect simultaneously
- UVO telematics with connected user profiles, allowing different drivers to create the environment they desire with the perfect seat position, outside mirror placement, and favorite radio stations
- Bose7 Premium sound system, available with 12 high-performance speakers
- Bose Centerpoint technology converts stereo sources into a richer surround-sound experience
- Dynamic Speed Compensation analyzes the sound source and automatically adjusts it according to driving speed
- Active Sound Design provides a dynamic auditory experience by enhancing the sound of engine acceleration and gear shifts according to the selected drive mode
- A first for Kia, wireless Apple CarPlay8 and Android Auto9 cuts the cord on charging cables, meaning drivers can enjoy being connected without being plugged in (wireless functionality not available on 10.25-inch navigation system)
- Available wireless smartphone charging10 with drop-in design keeps smartphones at reach and secured inside the charging pad
- Reduced charging time with increased charge rates
- Added cooling fan
- Available natural language voice recognition software recognizes a number commands including “turn on the A/C,” and “heat the steering wheel.”
- Newly available Smart Key functions
- Remote Engine Start and Climate pre-acclimatizes the cabin before passengers enter the vehicle. The standard dual-zone control system can automatically set cabin temperature to a comfortable 72 degrees from the Smart Key
- With hands-free Smart Trunk, access to the rear conveniently pops open when the Smart Key is detected behind the vehicle
- Standard Rear Occupant Alert11: Designed to provide a message in the instrument cluster for the driver to “Check rear seats” in order to help prevent leaving the vehicle with a rear passenger left inside; the message appears when the driver door is opened after a rear passenger door has been opened and closed.
- “Sound of Nature” ambient system creates a peaceful retreat inside K5 with six calming themes
The “Kia Drive Wise” suite of Advanced Driver-Assistance Systems (ADAS)12 has more to offer, with some of the key features including:
- Standard Forward Collision Warning (FCW): Designed to detect a vehicle in front and in certain conditions, can calculate the distance and closing speed, and issues an alert to warn the driver if it senses a potential frontal collision.
- Standard Forward Collision-Avoidance Assist (FCA): Builds on FCW by assisting the driver in braking to help prevent a collision or lessen the effects in certain conditions if a vehicle or object is detected in front.
- Standard FCA-Pedestrian builds on FCW by detecting vehicles, objects and pedestrians in front
- Available FCA-Cyclist builds on FCW by detecting vehicles, objects, pedestrians, and cyclists in front
- Standard Driver Attention Warning (DAW)13: Senses inattentive driving patterns and sends an audible/visual warning to alert the driver.
- Adds Leading Vehicle Departure Alert (LVDA): Alerts driver with a chime when the leading vehicle begins to move forward from a standing position.
- Standard Lane Following Assist (LFA): Follows lane markings that the system detects and provides steering inputs to help maintain the vehicle in the center of the lane.
- Available Forward Collision Avoidance Assist (FCA) – Junction Turning (FCA-JT): Assists the driver in braking to help prevent a collision or lessen the effects in certain conditions when turning left and an oncoming vehicle is approaching.
- Available Blind Spot Collision Avoidance Assist (BCA): Under certain conditions, can detect vehicles traveling in the next lane. When a vehicle is “seen” in the blind spot, the vehicle brakes the outer wheel under certain conditions to help return the vehicle to its lane.
- Available Rear Cross-Traffic Collision Avoidance Assist (RCCA): Helps detect most approaching cross traffic when in reverse. When approaching cross traffic is detected, the system alerts the driver and applies brakes.
- Available Parking Distance Warning-Reverse (PDW-R): Detects certain objects behind the vehicle, issuing an audible warning when an obstruction is detected. The warning tone chimes faster as the vehicle gets closer to the detected object.
- Available Parking Collision Avoidance Assist (PCA-R): Uses rear view camera and rear ultrasonic sensors to help detect most pedestrians or nearby obstacles when the vehicle backs out of a parking spot, warning drivers with a chime and can engage brakes to prevent a collision.
- Available Navigation Based Smart Cruise Control-Curve (NSCC-C): leverages the navigation system to lower the vehicle’s speed proactively before upcoming curves.
- Available Highway Driving Assist (HDA)14: Uses federal highway speed limit information from the navigation system and, under certain conditions, will automatically adjust speed to be within the posted speed limit and maintain distance with the vehicle detected in front.
- Available Safe Exist Assist (SEA)15: Can alert the driver or passengers opening their door not to exit the vehicle when the system detects approaching traffic. When detected, a chime sounds. The system can intervene to lock the rear doors when the vehicle is equipped with available Power Child Lock.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.
____________________________________
1 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.
2 Internal KMA-commissioned testing by AMCI of 2021 Kia K5 GT 2.5T
3 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.
4 After-market snow tires (sold separately) are recommended for best performance in snowy or icy conditions.
5 Distracted driving can result in a loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.
6 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by Kia is pursuant to license. A Bluetooth® enabled device is required to use Bluetooth® wireless technology.
7 Bose is a registered trademark of Bose Corporation
8 Apple CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply.
9 Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.
10 Charging system only works with select devices. Refer to the vehicle’s Owner’s Manual for warnings and instructions.
11 Rear Occupant Alert is not a substitute for one’s attention and may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle
12 These features are not substitutes for safe driving, and may not detect all objects surrounding vehicle. Always drive safely and use caution.
13 Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.
14 Highway Driving Assist is not a substitute for safe driving, may not detect all objects around the vehicle, and only functions on certain federal highways. Always drive safely and use caution.
15 Safe Exit Assist is not a substitute for one’s attention and may not detect all objects surrounding the vehicle. Always pay attention to traffic and to the area around your vehicle when exiting the vehicle.

Photo – https://mma.prnewswire.com/media/1198588/Kia_Motors_America_All_New_2021_Kia_K5.jpg
Logo – https://mma.prnewswire.com/media/714298/Kia_Logo.jpg
SOURCE Kia Motors America

All-New 2021 Kia K5 Set To Disrupt And Inspire The Mid-Size Sedan Market
IRVINE, California, June 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Nearly a decade after the 2011 Kia Optima paved the way for one of the auto industry’s most significant growth and achievement stories, Kia Motors America (KMA) is resetting expectations once again with the reveal of the all-new K5 mid-size sedan. Representing one of the biggest leaps forward between generations in recent automotive history, the K5 celebrates this bold new chapter in Kia’s story with an equally bold name to emphasize…
IRVINE, California, June 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Nearly a decade after the 2011 Kia Optima paved the way for one of the auto industry’s most significant growth and achievement stories, Kia Motors America (KMA) is resetting expectations once again with the reveal of the all-new K5 mid-size sedan. Representing one of the biggest leaps forward between generations in recent automotive history, the K5 celebrates this bold new chapter in Kia’s story with an equally bold name to emphasize the mid-size sedan’s revolutionary design, all-new safety and performance enhanced “N3” platform, turbocharged engines, available all-wheel drive1, and high-impact technology. In other words, Kia’s “Give It Everything” philosophy in the U.S. is evident and “alive” in this new machine.

But why try to reimagine the sedan, especially during a time when the market continues to shift towards crossovers and SUVs? Fueled by an unstoppable spirit to push harder and work smarter, Kia was determined to give it everything instead of giving up; completely rethinking the traditional sedan.
Going on sale this summer, the K5 will be available in four trim levels (LX, LXS, GT-Line, EX), with the adrenaline-fueled GT to follow later in the fall.
A Daring, New Design Identity
A catalyst for the further transformation of Kia’s lineup, the K5’s powerful and angular design language represents another chapter of boldness and passion for the brand. The centerpiece is Kia’s modernized “tiger face,” with the wide and thin front grille extending into the headlight and hood structure. From the side, the K5’s low-slung and fastback silhouette confirms the impression it was made to run, highlighted by a chrome garnish that spans the roofline and wraps around the rear glass. A number of other exterior design traits give the K5 an unexpected level of visual impact:
- Shark skin-inspired mesh design on front grille and dual chrome exhaust tip garnish (GT-Line, GT)
- Signature “Heart Beat” daytime running lights and taillights with available LED “dashes” span the width of the rear deck lid
- Gloss black applique on rear glass enhances fastback shape while maintaining sedan functionality and cargo space
- Newly designed 16-, 18-, or 19-inch alloy wheels (18- and 19-inch wheels come with sporty Pirelli P-Zero tires)
Harmonizing the open layout of the cockpit is a newly designed infotainment display that seamlessly stretches into the instrument panel, creating a futuristic, three-dimensional layout and driver-centric space. Other interior highlights include:
- Aircraft-type shift knob
- A mix of premium and sporty upholstery options including red leatherette seating, satin chrome metallic and wood-like finishes on the dashboard and door panels, depending on trim
- Panoramic sunroof
- Flat-bottom, sport steering wheel (GT-Line, GT)
At the Root of it All
The K5’s new identity starts with the advanced third-generation “N3” platform, which will serve as the foundation for future Kia models. In this application, the platform allows the K5 to sit longer, lower and wider compared to its predecessor, resulting in its aggressive profile and deeper center of gravity for a more exciting driving experience. Additional highlights include:
- Increased exterior dimensions in all the right places for a sport sedan look and feel
- Length: 193.1 inches (+2 inches over Kia’s outgoing Optima)
- Width: 73.2 inches (+1 inch)
- Height: 56.9 inches (-0.8 inches)
- Wheelbase: 112.2 inches (+1.8 inches)
- Suspension geometry optimized for sporty handling, responsiveness and stability
- Increased average tensile strength and additional hot stamped parts makes for a solid body in white
- Improved sound deadening materials result in a quieter and more premium cabin
- Acoustic laminated windshield standard on all K5 trims
More Turbo. More Traction
Kia’s exhilarating and efficient powertrain options unleash the spirit of the everyday driver, with a “turbocharged” lineup that includes a choice of two powerful engines. Kia engineers further pushed the envelope with an available eight-speed “wet” dual-clutch transmission for fast and precise gearshifts, plus an available all-wheel drive system for improved traction and capability. More details include:
- 2.5-liter turbocharged GDI + MPI four-cylinder engine making 290 horsepower and 311 lb.-ft. of torque, paired with the new 8-speed “wet” Dual Clutch Transmission (GT) goes 0-60 mph in 5.8 seconds2
- A first for Kia, the in-house developed, 8-speed “wet” DCT helps K5 establish credentials as a sports sedan
- 1.6-liter turbocharged GDI four-cylinder engine producing 180 horsepower and 195 lb.-ft. of torque, managed by an all-new eight-speed automatic transmission (LX, LXS, GT-Line, EX)
- Engine adopts Continuously Variable Valve Duration (CVVD) functionality. An industry first, this technology results in a performance boost and improvement in efficiency thanks to independent control of the valve duration
- Available all-wheel drive3 (AWD) provides all-weather capabilities and enhanced driving performance by actively distributing torque between the front and rear wheels, depending on road conditions and driving situations (LXS & GT-Line option). AWD will be available in late 2020.
- The K5’s all-wheel drive system is front-wheel drive based, which is a first for a Kia sedan.
- Uses electro-hydraulic system to control AWD coupling for a quicker response and more precise control
- “Snow” drive mode4 enhances driver security and all-weather confidence
- Normal, Smart, Sport, and Custom drive modes adjust settings for engine, transmission, AWD (when equipped) and steering mapping to provide the desired driving experience
- GT steps it up with Sport+ mode to enhance driving characteristics
Next Level Technology
New wireless features minimize cord clutter and keep the cockpit clean, while a seamless infotainment display layout and voice command system help keep the driver’s eyes on the road. Some technology and convenience highlights to look out for include:
- 8- or 10.25-inch high-resolution color touchscreen5
- Split-screen functionality and available satellite radio
- Available 10.25-inch inch touchscreen adds:
- Server-based available navigation system provides real-time traffic data
- New multi-connection Bluetooth6 wireless connectivity that lets two phones connect simultaneously
- UVO telematics with connected user profiles, allowing different drivers to create the environment they desire with the perfect seat position, outside mirror placement, and favorite radio stations
- Bose7 Premium sound system, available with 12 high-performance speakers
- Bose Centerpoint technology converts stereo sources into a richer surround-sound experience
- Dynamic Speed Compensation analyzes the sound source and automatically adjusts it according to driving speed
- Active Sound Design provides a dynamic auditory experience by enhancing the sound of engine acceleration and gear shifts according to the selected drive mode
- A first for Kia, wireless Apple CarPlay8 and Android Auto9 cuts the cord on charging cables, meaning drivers can enjoy being connected without being plugged in (wireless functionality not available on 10.25-inch navigation system)
- Available wireless smartphone charging10 with drop-in design keeps smartphones at reach and secured inside the charging pad
- Reduced charging time with increased charge rates
- Added cooling fan
- Available natural language voice recognition software recognizes a number commands including “turn on the A/C,” and “heat the steering wheel.”
- Newly available Smart Key functions
- Remote Engine Start and Climate pre-acclimatizes the cabin before passengers enter the vehicle. The standard dual-zone control system can automatically set cabin temperature to a comfortable 72 degrees from the Smart Key
- With hands-free Smart Trunk, access to the rear conveniently pops open when the Smart Key is detected behind the vehicle
- Standard Rear Occupant Alert11: Designed to provide a message in the instrument cluster for the driver to “Check rear seats” in order to help prevent leaving the vehicle with a rear passenger left inside; the message appears when the driver door is opened after a rear passenger door has been opened and closed.
- “Sound of Nature” ambient system creates a peaceful retreat inside K5 with six calming themes
The “Kia Drive Wise” suite of Advanced Driver-Assistance Systems (ADAS)12 has more to offer, with some of the key features including:
- Standard Forward Collision Warning (FCW): Designed to detect a vehicle in front and in certain conditions, can calculate the distance and closing speed, and issues an alert to warn the driver if it senses a potential frontal collision.
- Standard Forward Collision-Avoidance Assist (FCA): Builds on FCW by assisting the driver in braking to help prevent a collision or lessen the effects in certain conditions if a vehicle or object is detected in front.
- Standard FCA-Pedestrian builds on FCW by detecting vehicles, objects and pedestrians in front
- Available FCA-Cyclist builds on FCW by detecting vehicles, objects, pedestrians, and cyclists in front
- Standard Driver Attention Warning (DAW)13: Senses inattentive driving patterns and sends an audible/visual warning to alert the driver.
- Adds Leading Vehicle Departure Alert (LVDA): Alerts driver with a chime when the leading vehicle begins to move forward from a standing position.
- Standard Lane Following Assist (LFA): Follows lane markings that the system detects and provides steering inputs to help maintain the vehicle in the center of the lane.
- Available Forward Collision Avoidance Assist (FCA) – Junction Turning (FCA-JT): Assists the driver in braking to help prevent a collision or lessen the effects in certain conditions when turning left and an oncoming vehicle is approaching.
- Available Blind Spot Collision Avoidance Assist (BCA): Under certain conditions, can detect vehicles traveling in the next lane. When a vehicle is “seen” in the blind spot, the vehicle brakes the outer wheel under certain conditions to help return the vehicle to its lane.
- Available Rear Cross-Traffic Collision Avoidance Assist (RCCA): Helps detect most approaching cross traffic when in reverse. When approaching cross traffic is detected, the system alerts the driver and applies brakes.
- Available Parking Distance Warning-Reverse (PDW-R): Detects certain objects behind the vehicle, issuing an audible warning when an obstruction is detected. The warning tone chimes faster as the vehicle gets closer to the detected object.
- Available Parking Collision Avoidance Assist (PCA-R): Uses rear view camera and rear ultrasonic sensors to help detect most pedestrians or nearby obstacles when the vehicle backs out of a parking spot, warning drivers with a chime and can engage brakes to prevent a collision.
- Available Navigation Based Smart Cruise Control-Curve (NSCC-C): leverages the navigation system to lower the vehicle’s speed proactively before upcoming curves.
- Available Highway Driving Assist (HDA)14: Uses federal highway speed limit information from the navigation system and, under certain conditions, will automatically adjust speed to be within the posted speed limit and maintain distance with the vehicle detected in front.
- Available Safe Exist Assist (SEA)15: Can alert the driver or passengers opening their door not to exit the vehicle when the system detects approaching traffic. When detected, a chime sounds. The system can intervene to lock the rear doors when the vehicle is equipped with available Power Child Lock.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.
____________________________________
1 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.
2 Internal KMA-commissioned testing by AMCI of 2021 Kia K5 GT 2.5T
3 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.
4 After-market snow tires (sold separately) are recommended for best performance in snowy or icy conditions.
5 Distracted driving can result in a loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.
6 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by Kia is pursuant to license. A Bluetooth® enabled device is required to use Bluetooth® wireless technology.
7 Bose is a registered trademark of Bose Corporation
8 Apple CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply.
9 Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.
10 Charging system only works with select devices. Refer to the vehicle’s Owner’s Manual for warnings and instructions.
11 Rear Occupant Alert is not a substitute for one’s attention and may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle
12 These features are not substitutes for safe driving, and may not detect all objects surrounding vehicle. Always drive safely and use caution.
13 Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.
14 Highway Driving Assist is not a substitute for safe driving, may not detect all objects around the vehicle, and only functions on certain federal highways. Always drive safely and use caution.
15 Safe Exit Assist is not a substitute for one’s attention and may not detect all objects surrounding the vehicle. Always pay attention to traffic and to the area around your vehicle when exiting the vehicle.

Photo – https://mma.prnewswire.com/media/1198588/Kia_Motors_America_All_New_2021_Kia_K5.jpg
Logo – https://mma.prnewswire.com/media/714298/Kia_Logo.jpg
SOURCE Kia Motors America

All-New 2021 Kia K5 Set To Disrupt And Inspire The Mid-Size Sedan Market
IRVINE, California, June 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Nearly a decade after the 2011 Kia Optima paved the way for one of the auto industry’s most significant growth and achievement stories, Kia Motors America (KMA) is resetting expectations once again with the reveal of the all-new K5 mid-size sedan. Representing one of the biggest leaps forward between generations in recent automotive history, the K5 celebrates this bold new chapter in Kia’s story with an equally bold name to emphasize…
IRVINE, California, June 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Nearly a decade after the 2011 Kia Optima paved the way for one of the auto industry’s most significant growth and achievement stories, Kia Motors America (KMA) is resetting expectations once again with the reveal of the all-new K5 mid-size sedan. Representing one of the biggest leaps forward between generations in recent automotive history, the K5 celebrates this bold new chapter in Kia’s story with an equally bold name to emphasize the mid-size sedan’s revolutionary design, all-new safety and performance enhanced “N3” platform, turbocharged engines, available all-wheel drive1, and high-impact technology. In other words, Kia’s “Give It Everything” philosophy in the U.S. is evident and “alive” in this new machine.

But why try to reimagine the sedan, especially during a time when the market continues to shift towards crossovers and SUVs? Fueled by an unstoppable spirit to push harder and work smarter, Kia was determined to give it everything instead of giving up; completely rethinking the traditional sedan.
Going on sale this summer, the K5 will be available in four trim levels (LX, LXS, GT-Line, EX), with the adrenaline-fueled GT to follow later in the fall.
A Daring, New Design Identity
A catalyst for the further transformation of Kia’s lineup, the K5’s powerful and angular design language represents another chapter of boldness and passion for the brand. The centerpiece is Kia’s modernized “tiger face,” with the wide and thin front grille extending into the headlight and hood structure. From the side, the K5’s low-slung and fastback silhouette confirms the impression it was made to run, highlighted by a chrome garnish that spans the roofline and wraps around the rear glass. A number of other exterior design traits give the K5 an unexpected level of visual impact:
- Shark skin-inspired mesh design on front grille and dual chrome exhaust tip garnish (GT-Line, GT)
- Signature “Heart Beat” daytime running lights and taillights with available LED “dashes” span the width of the rear deck lid
- Gloss black applique on rear glass enhances fastback shape while maintaining sedan functionality and cargo space
- Newly designed 16-, 18-, or 19-inch alloy wheels (18- and 19-inch wheels come with sporty Pirelli P-Zero tires)
Harmonizing the open layout of the cockpit is a newly designed infotainment display that seamlessly stretches into the instrument panel, creating a futuristic, three-dimensional layout and driver-centric space. Other interior highlights include:
- Aircraft-type shift knob
- A mix of premium and sporty upholstery options including red leatherette seating, satin chrome metallic and wood-like finishes on the dashboard and door panels, depending on trim
- Panoramic sunroof
- Flat-bottom, sport steering wheel (GT-Line, GT)
At the Root of it All
The K5’s new identity starts with the advanced third-generation “N3” platform, which will serve as the foundation for future Kia models. In this application, the platform allows the K5 to sit longer, lower and wider compared to its predecessor, resulting in its aggressive profile and deeper center of gravity for a more exciting driving experience. Additional highlights include:
- Increased exterior dimensions in all the right places for a sport sedan look and feel
- Length: 193.1 inches (+2 inches over Kia’s outgoing Optima)
- Width: 73.2 inches (+1 inch)
- Height: 56.9 inches (-0.8 inches)
- Wheelbase: 112.2 inches (+1.8 inches)
- Suspension geometry optimized for sporty handling, responsiveness and stability
- Increased average tensile strength and additional hot stamped parts makes for a solid body in white
- Improved sound deadening materials result in a quieter and more premium cabin
- Acoustic laminated windshield standard on all K5 trims
More Turbo. More Traction
Kia’s exhilarating and efficient powertrain options unleash the spirit of the everyday driver, with a “turbocharged” lineup that includes a choice of two powerful engines. Kia engineers further pushed the envelope with an available eight-speed “wet” dual-clutch transmission for fast and precise gearshifts, plus an available all-wheel drive system for improved traction and capability. More details include:
- 2.5-liter turbocharged GDI + MPI four-cylinder engine making 290 horsepower and 311 lb.-ft. of torque, paired with the new 8-speed “wet” Dual Clutch Transmission (GT) goes 0-60 mph in 5.8 seconds2
- A first for Kia, the in-house developed, 8-speed “wet” DCT helps K5 establish credentials as a sports sedan
- 1.6-liter turbocharged GDI four-cylinder engine producing 180 horsepower and 195 lb.-ft. of torque, managed by an all-new eight-speed automatic transmission (LX, LXS, GT-Line, EX)
- Engine adopts Continuously Variable Valve Duration (CVVD) functionality. An industry first, this technology results in a performance boost and improvement in efficiency thanks to independent control of the valve duration
- Available all-wheel drive3 (AWD) provides all-weather capabilities and enhanced driving performance by actively distributing torque between the front and rear wheels, depending on road conditions and driving situations (LXS & GT-Line option). AWD will be available in late 2020.
- The K5’s all-wheel drive system is front-wheel drive based, which is a first for a Kia sedan.
- Uses electro-hydraulic system to control AWD coupling for a quicker response and more precise control
- “Snow” drive mode4 enhances driver security and all-weather confidence
- Normal, Smart, Sport, and Custom drive modes adjust settings for engine, transmission, AWD (when equipped) and steering mapping to provide the desired driving experience
- GT steps it up with Sport+ mode to enhance driving characteristics
Next Level Technology
New wireless features minimize cord clutter and keep the cockpit clean, while a seamless infotainment display layout and voice command system help keep the driver’s eyes on the road. Some technology and convenience highlights to look out for include:
- 8- or 10.25-inch high-resolution color touchscreen5
- Split-screen functionality and available satellite radio
- Available 10.25-inch inch touchscreen adds:
- Server-based available navigation system provides real-time traffic data
- New multi-connection Bluetooth6 wireless connectivity that lets two phones connect simultaneously
- UVO telematics with connected user profiles, allowing different drivers to create the environment they desire with the perfect seat position, outside mirror placement, and favorite radio stations
- Bose7 Premium sound system, available with 12 high-performance speakers
- Bose Centerpoint technology converts stereo sources into a richer surround-sound experience
- Dynamic Speed Compensation analyzes the sound source and automatically adjusts it according to driving speed
- Active Sound Design provides a dynamic auditory experience by enhancing the sound of engine acceleration and gear shifts according to the selected drive mode
- A first for Kia, wireless Apple CarPlay8 and Android Auto9 cuts the cord on charging cables, meaning drivers can enjoy being connected without being plugged in (wireless functionality not available on 10.25-inch navigation system)
- Available wireless smartphone charging10 with drop-in design keeps smartphones at reach and secured inside the charging pad
- Reduced charging time with increased charge rates
- Added cooling fan
- Available natural language voice recognition software recognizes a number commands including “turn on the A/C,” and “heat the steering wheel.”
- Newly available Smart Key functions
- Remote Engine Start and Climate pre-acclimatizes the cabin before passengers enter the vehicle. The standard dual-zone control system can automatically set cabin temperature to a comfortable 72 degrees from the Smart Key
- With hands-free Smart Trunk, access to the rear conveniently pops open when the Smart Key is detected behind the vehicle
- Standard Rear Occupant Alert11: Designed to provide a message in the instrument cluster for the driver to “Check rear seats” in order to help prevent leaving the vehicle with a rear passenger left inside; the message appears when the driver door is opened after a rear passenger door has been opened and closed.
- “Sound of Nature” ambient system creates a peaceful retreat inside K5 with six calming themes
The “Kia Drive Wise” suite of Advanced Driver-Assistance Systems (ADAS)12 has more to offer, with some of the key features including:
- Standard Forward Collision Warning (FCW): Designed to detect a vehicle in front and in certain conditions, can calculate the distance and closing speed, and issues an alert to warn the driver if it senses a potential frontal collision.
- Standard Forward Collision-Avoidance Assist (FCA): Builds on FCW by assisting the driver in braking to help prevent a collision or lessen the effects in certain conditions if a vehicle or object is detected in front.
- Standard FCA-Pedestrian builds on FCW by detecting vehicles, objects and pedestrians in front
- Available FCA-Cyclist builds on FCW by detecting vehicles, objects, pedestrians, and cyclists in front
- Standard Driver Attention Warning (DAW)13: Senses inattentive driving patterns and sends an audible/visual warning to alert the driver.
- Adds Leading Vehicle Departure Alert (LVDA): Alerts driver with a chime when the leading vehicle begins to move forward from a standing position.
- Standard Lane Following Assist (LFA): Follows lane markings that the system detects and provides steering inputs to help maintain the vehicle in the center of the lane.
- Available Forward Collision Avoidance Assist (FCA) – Junction Turning (FCA-JT): Assists the driver in braking to help prevent a collision or lessen the effects in certain conditions when turning left and an oncoming vehicle is approaching.
- Available Blind Spot Collision Avoidance Assist (BCA): Under certain conditions, can detect vehicles traveling in the next lane. When a vehicle is “seen” in the blind spot, the vehicle brakes the outer wheel under certain conditions to help return the vehicle to its lane.
- Available Rear Cross-Traffic Collision Avoidance Assist (RCCA): Helps detect most approaching cross traffic when in reverse. When approaching cross traffic is detected, the system alerts the driver and applies brakes.
- Available Parking Distance Warning-Reverse (PDW-R): Detects certain objects behind the vehicle, issuing an audible warning when an obstruction is detected. The warning tone chimes faster as the vehicle gets closer to the detected object.
- Available Parking Collision Avoidance Assist (PCA-R): Uses rear view camera and rear ultrasonic sensors to help detect most pedestrians or nearby obstacles when the vehicle backs out of a parking spot, warning drivers with a chime and can engage brakes to prevent a collision.
- Available Navigation Based Smart Cruise Control-Curve (NSCC-C): leverages the navigation system to lower the vehicle’s speed proactively before upcoming curves.
- Available Highway Driving Assist (HDA)14: Uses federal highway speed limit information from the navigation system and, under certain conditions, will automatically adjust speed to be within the posted speed limit and maintain distance with the vehicle detected in front.
- Available Safe Exist Assist (SEA)15: Can alert the driver or passengers opening their door not to exit the vehicle when the system detects approaching traffic. When detected, a chime sounds. The system can intervene to lock the rear doors when the vehicle is equipped with available Power Child Lock.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.
____________________________________
1 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.
2 Internal KMA-commissioned testing by AMCI of 2021 Kia K5 GT 2.5T
3 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.
4 After-market snow tires (sold separately) are recommended for best performance in snowy or icy conditions.
5 Distracted driving can result in a loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.
6 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by Kia is pursuant to license. A Bluetooth® enabled device is required to use Bluetooth® wireless technology.
7 Bose is a registered trademark of Bose Corporation
8 Apple CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply.
9 Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.
10 Charging system only works with select devices. Refer to the vehicle’s Owner’s Manual for warnings and instructions.
11 Rear Occupant Alert is not a substitute for one’s attention and may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle
12 These features are not substitutes for safe driving, and may not detect all objects surrounding vehicle. Always drive safely and use caution.
13 Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.
14 Highway Driving Assist is not a substitute for safe driving, may not detect all objects around the vehicle, and only functions on certain federal highways. Always drive safely and use caution.
15 Safe Exit Assist is not a substitute for one’s attention and may not detect all objects surrounding the vehicle. Always pay attention to traffic and to the area around your vehicle when exiting the vehicle.

Photo – https://mma.prnewswire.com/media/1198588/Kia_Motors_America_All_New_2021_Kia_K5.jpg
Logo – https://mma.prnewswire.com/media/714298/Kia_Logo.jpg
SOURCE Kia Motors America

(Español) La Fundación Arbor Day junto a las compañías International Paper y L’Oreal quieren restaurar hábitats en situación crítica para las mariposas Monarcas
(Español)
LINCOLN, Nebraska, 30 de junio de 2020 /PRNewswire/ — En conjunto y con la colaboración empresarial de International Paper y L’Oreal, la Fundación Arbor Day ha anunciado una asociación con la Compañía Land Life para ayudar con la reforestación de los hábitats en situación crítica en Estado de México, México. Esta asociación apoyará la iniciativa de replantar y restaurar las áreas degradadas de la “Zona Núcleo,” que es el área de reproducción de las Monarcas, empezando en junio del 2020.
<div…
(Español) Se esperan cambios radicales en los centros de trabajo en un mundo posterior a la pandemia, según un estudio de The Adecco Group
(Español)
Las empresas y los trabajadores piden una mayor flexibilidad, se cuestionan los contratos basados en horas, y emerge un nuevo perfil de liderazgo empático
(Español) Microsoft ayudará a 25 millones de personas en todo el mundo a adquirir nuevas habilidades digitales necesarias para la economía de COVID-19
(Español)
REDMOND, Wash., 30 de junio de 2020 /PRNewswire-HISPANIC PR WIRE/ — El martes, Microsoft Corp. anunció una nueva iniciativa global de habilidades enfocada a llevar más habilidades digitales a 25 millones de personas en todo el mundo para el final del año.
El anuncio se produce en respuesta a la crisis económica mundial causada por la pandemia de COVID-19. El acceso extendido a las habilidades digitales es un importante paso para acelerar la recuperación económica, especialmente para las personas más afectadas por…
LiveXLive’s React Presents Announces Its First-Ever Spring Awakening Music Festival (SAMF) Virtual Experience, Presented By Corona Electric Beach Benefiting MusiCares
CHICAGO, June 30, 2020 /PRNewswire/ — React Presents, LLC, a subsidiary of LiveXLive Media, Inc<a target="_blank"…
CHICAGO, June 30, 2020 /PRNewswire/ — React Presents, LLC, a subsidiary of LiveXLive Media, Inc. (NASDAQ: LIVX) (“LiveXLive”), a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that the Midwest’s largest all-electronic music festival, Spring Awakening Music Festival (“SAMF”), is going digital with a new virtual experience on July 4th and 5th, 2020 streaming on LiveXLive, in partnership with Corona Electric Beach benefiting MusiCares. React Presents also announced the festival’s lineup including Claude VonStroke, Bear Grillz, Krewella and Shiba San confirmed for the two-day event.
Virtual Spring Awakening Music Festival will be featuring 22 artists performing across the country as the world practices social distancing. Additional talent slated to perform include Chicago’s own Birthdayy Partyy, DJ Yula, Gene Farris, Goodsex, Manic Focus, Porn and Chicken and Win and Woo joined by Destructo, Dr. Fresch, Goldroom, Justin Jay, Kaivon, Ookay, Regard, Shiba San, Slooze b2b Krilla, SNBRN, Vicetone and Westend.
The event will air starting at 3 p.m. CT / 4 p.m. ET on July 4th and end on July 5th at 11:30 p.m. CT / 12:30 a.m. ET. For full schedule and tune-in information visit http://livexlive.com/springawakening. Stock up for Spring Awakening Music Festival 2020 and get Corona delivered to your door. Use code CORONA and save $5, courtesy of Drizly*.
“This is a massive opportunity for us to pilot a new business model for Spring Awakening that unifies a digital and in-real-life concert-viewing experience, and takes it from being a regional event to being truly national,” said Dermot McCormack, president of LiveXLive. “This year’s lineup and digital ticketing paired with additional perks for subscribers is just the beginning of the vision for the 10th Anniversary Spring Awakening in 2021.”
In addition to an eclectic artist lineup, Virtual SAMF 2020 will feature exclusive merch, talent meet-and-greets, interviews with many of the artists, and look-backs at previous years’ SAMF festivals — all available as part of LiveXLive’s music news and interview show LiveZone. React Presents will also give away tickets to the 10-year anniversary SAMF in 2021.
Virtual Spring Awakening Music Festival will be encouraging donations to MusiCares Covid-19 Relief Fund supporting various music charity organizations. For more information on each organization visit grammy.com/musicares.
*Drizly code disclaimer: “*21+ New Users Only. Void Where Prohibited. Drizly T&C apply”.
About React Presents, LLC
Founded in 2008, React Presents, a subsidiary of LiveXLive Media, was born out of a passion for curating top-tier live music events that has helped propel Chicago to the forefront of the US music scene. Over the past decade, React Presents has grown into one of the premier largest concert promoters in the Midwest, producing several major music festivals and over 400 concerts annually in Chicago, Milwaukee, Detroit and more. It was acquired by LiveXLive in early 2020 to extend LiveXLive’s live event production and festival business and scale its live streamed content library.
About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the “Company”) (pronounced Live “by” Live) is a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1000 events in 2020, has become a go-to partner for the world’s top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called “Music Lives” with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive’s library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. For more information, visit www.livexlive.com and follow LiveXLive on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube.
About Corona Electric Beach
Featuring world-renowned DJs traveling across the US and partnering with festival pioneers, Corona Electric Beach (CEB) is where “Beats meet the beach,” Follow Corona Electric Beach on Instagram, Twitter, & Facebook.
About Constellation Brands
At Constellation Brands, our mission is to build brands that people love because we believe sharing a toast, unwinding after a day, celebrating milestones, and helping people connect, are Worth Reaching For. Today, we are a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Every day, people reach for our high-end, iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and our high-quality premium wine and spirits brands, including the Robert Mondavi brand family, Kim Crawford, Meiomi, The Prisoner brand family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company’s reliance on one key customer for a substantial percentage of its revenue; the Company’s ability to consummate the proposed acquisition of PodcastOne and the timing of the closing of the proposed transaction, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all or that the closing of the proposed acquisition will not occur; the Company’s ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company’s ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; and other risks, uncertainties and factors including, but not limited to, those described in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the “SEC”) on June 26, 2020, and in the Company’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
Press Contact:
Factory PR
212.941.9934
live@factorypr.com
LiveXLive IR Contact:
310.529.2500
ir@livexlive.com
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SOURCE LiveXLive Media, Inc.

Microsoft to help 25 million people worldwide acquire new digital skills needed for the COVID-19 economy
REDMOND, Wash., June 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Microsoft Corp. on Tuesday announced a new global skills initiative aimed at bringing more digital skills to 25 million people worldwide by the end of the year.
The announcement comes in response to the global economic crisis caused by the COVID-19 pandemic. Expanded access to digital skills is an important step in accelerating economic recovery, especially for the people hardest hit by job losses.
This initiative,…
REDMOND, Wash., June 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Microsoft Corp. on Tuesday announced a new global skills initiative aimed at bringing more digital skills to 25 million people worldwide by the end of the year.
The announcement comes in response to the global economic crisis caused by the COVID-19 pandemic. Expanded access to digital skills is an important step in accelerating economic recovery, especially for the people hardest hit by job losses.
This initiative, detailed on the Official Microsoft Blog, includes immediate steps to help those looking to reskill and pursue an in-demand job and brings together every part of the company, combining existing and new resources from LinkedIn, GitHub and Microsoft. This includes:
- The use of data to identify in-demand jobs and the skills needed to fill them.
- Free access to learning paths and content to help people develop the skills these positions require.
- Low-cost certifications and free job-seeking tools to help people who develop these skills pursue new jobs.
This is a comprehensive technology initiative that will build on data and digital technology. It starts with data on jobs and skills from the LinkedIn Economic Graph. It provides free access to content in LinkedIn Learning, Microsoft Learn and the GitHub Learning Lab, and couples those with Microsoft Certifications and LinkedIn job seeking tools. These resources can all be accessed at a central location, opportunity.linkedin.com, and will be broadly available online in four languages: English, French, German and Spanish.
In addition, Microsoft is backing the effort with $20 million in cash grants to help nonprofit organizations worldwide assist the people who need it most. One-quarter of this total, or $5 million, will be provided in cash grants to community-based nonprofit organizations that are led by and serve communities of color in the United States. The company is also pledging to make stronger data and analytics — including data from the LinkedIn Economic Graph — available to governments around the world so they can better assess local economic needs.
Microsoft will use its voice to advocate for public policy innovations that will advance skilling opportunities needed in the changed economy.
Microsoft also announced it is creating a new learning app in Microsoft Teams designed to help employers skill and upskill new and current employees as people return to work and as the economy adds jobs.
“COVID-19 has created both a public health and an economic crisis, and as the world recovers, we need to ensure no one is left behind,” said Microsoft CEO Satya Nadella. “Today, we’re bringing together resources from Microsoft inclusive of LinkedIn and GitHub to reimagine how people learn and apply new skills — and help 25 million people facing unemployment due to COVID-19 prepare for the jobs of the future.”
“The biggest brunt of the current downturn is being borne by those who can afford it the least,” said Microsoft President Brad Smith. “Unemployment rates are spiking for people of color and women, as well as younger workers, people with disabilities and individuals with less formal education. Our goal is to combine the best in technology with stronger partnerships with governments and nonprofits to help people develop the skills needed to secure a new job.”
“Creating opportunity for every member of the global workforce drives everything we do at LinkedIn,” said LinkedIn CEO Ryan Roslansky. “As a part of the Microsoft ecosystem, we have the unique ability to help job seekers around the world — especially those who have been disproportionately disadvantaged during the COVID-19 crisis — gain the skills and find the jobs they deserve. We’re proud to be bringing the right data about what the jobs and skills of the future will be to create the right learning paths to help 25 million job seekers find their next opportunities. We’re making it all available at opportunity.linkedin.com.”
More information can be found at the Microsoft microsite news.microsoft.com/skills.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
SOURCE Microsoft

