Month: May 2020

First-Of-Its-Kind Report Details How New York Children’s Hospital Transformed To Provide Care To Adult COVID-19 Patients

NEW YORK, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Over the course of two weeks in March, COVID-19 cases at Montefiore grew from two to almost 700. As the health system looked to increase capacity, an inpatient pediatric unit at the Children’s Hospital at Montefiore (CHAM), quickly became a 40-bed unit that…

NEW YORK, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Over the course of two weeks in March, COVID-19 cases at Montefiore grew from two to almost 700. As the health system looked to increase capacity, an inpatient pediatric unit at the Children’s Hospital at Montefiore (CHAM), quickly became a 40-bed unit that would be home to adult patients. A new, first-of-its-kind report published in the Journal of Pediatrics describes the rapid transformation that took place. The report also shares valuable lessons learned and best practices for healthcare providers throughout the country, who may face a similar situation in the weeks ahead.

“In collaboration with our adult care providers, we quickly trained CHAM clinicians on how to provide an effective, informed and thoughtful approach to care for our new adult patients,” said lead author Kaitlyn Philips, DO, assistant medical director of Pediatric Quality, CHAM, and assistant professor of pediatrics, Albert Einstein College of Medicine. “In a matter of weeks, our physicians and nurses became accustomed to new policies and protocols, caring for adults with a highly contagious disease, and many with other underlying conditions.”

Instead of assigning pediatricians to be part of teams led by adult medicine physicians, Montefiore developed a strategy of training pediatrician-led teams and having them work within their own familiar setting. Established CHAM teams of pediatric physicians and nurses consulted with adult-medicine physicians to provide life-saving care to more than 100 patients within 10 days of accepting adults. The new report outlines the steps taken to prepare and train pediatric healthcare providers on how to treat a new, older population, including enhanced communication, adapted rounding practices, and a new coordinated approach with adult hospital medicine providers.

“This effort is a true example of interdisciplinary care and all-hands-on-deck preparation,” said Michael D. Cabana, M.D., MPH, Physician-in-Chief at CHAM and The Michael I. Cohen, M.D., University Chair, Department of Pediatrics at Albert Einstein College of Medicine. “Our teams mobilized early, quickly and effectively to provide high-quality care to the parents and grandparents of their usual patients. Being part of a large, integrated healthcare system enabled us to access the expertise and resources necessary to provide this care.”

In addition to providing recommended therapies for adults, the team recognized that palliative care would be essential. Dr. Cabana and Dr. Sarah Norris, director of Pediatric Palliative Care and the Quality in Life Team (QUILT) at CHAM gathered and trained 27 pediatricians, nurse practitioners and psychologists in just one week. They were then deployed throughout the adult COVID-19 unit at CHAM to help patients and their families stay connected, informed and educated during hospitalization. The expanded QUILT team became a lifeline for patients and their families, available seven days per week to help them as they faced complex medical decisions and uncertainty.

The last adult patient has been discharged from CHAM 8 and the providers will now care for pediatric patients again. Approximately 150 adults received COVID-19 treatment at CHAM.

About Montefiore Health System
Montefiore Health System is one of New York’s premier academic health systems and is a recognized leader in providing exceptional quality and personalized, accountable care to approximately three million people in communities across the Bronx, Westchester and the Hudson Valley. It is comprised of 11 hospitals, including the Children’s Hospital at Montefiore, Burke Rehabilitation Hospital and more than 200 outpatient ambulatory care sites. The advanced clinical and translational research at its medical school, Albert Einstein College of Medicine, directly informs patient care and improves outcomes. From the Montefiore-Einstein Centers of Excellence in cancer, cardiology and vascular care, pediatrics, and transplantation, to its preeminent school-based health program, Montefiore is a fully integrated healthcare delivery system providing coordinated, comprehensive care to patients and their families. For more information please visit www.montefiore.org. Follow us on Twitter and view us on Facebook and YouTube.

Logo – https://mma.prnewswire.com/media/675671/Montefiore_Logo.jpg

SOURCE Montefiore Health System

Mazda Extends Essential Car Care Program For Healthcare Heroes

IRVINE, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) announced today that its Essential Car Care program, which provides free standard oil changes and enhanced car cleaning services for eligible U.S. healthcare workers at dealers nationwide, will now run through June 1.

<img id="prnejpgd450left" title="Mazda extends Essential Car Care…

IRVINE, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) announced today that its Essential Car Care program, which provides free standard oil changes and enhanced car cleaning services for eligible U.S. healthcare workers at dealers nationwide, will now run through June 1.

Mazda extends Essential Car Care program for healthcare heroes

“Our family of Mazda dealers and employees feel a deep sense of gratitude to the health care workers during these difficult times, and we are proud to be able to support them in communities across the country,” MNAO President Jeff Guyton said. “We’ve seen the meaningful impact of this program first-hand, and we are excited to continue to give something back as a thank you for their heroic efforts.”  

The Essential Car Care program, which began on April 16, was developed in partnership with Mazda’s U.S. dealer network. The company will invest a minimum of $5 million as part of the initiative. The program extension will allow healthcare heroes throughout the U.S., including those in some of the hardest hit parts of the country, more time to access this program.

In order to help ensure the safety of healthcare workers and service employees, dealers participating in the Essential Car Care initiative have committed to enhanced vehicle cleaning of high-touch interior and exterior surfaces using Mazda and EPA-approved cleansers. Mazda has also encouraged dealers to continue following the recommendations from the CDC and local public health and government officials, along with workplace personal hygiene practices to help ensure the safety of everyone in the service areas.

Details on the Essential Car Care initiative can be found on MazdaUSA.com.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

Photo – https://mma.prnewswire.com/media/1163383/Mazda_Service.jpg
Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

 

SOURCE Mazda North American Operations

Mazda Extends Essential Car Care Program For Healthcare Heroes

IRVINE, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) announced today that its Essential Car Care program, which provides free standard oil changes and enhanced car cleaning services for eligible U.S. healthcare workers at dealers nationwide, will now run through June 1.

<img id="prnejpgd450left" title="Mazda extends Essential Car Care…

IRVINE, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) announced today that its Essential Car Care program, which provides free standard oil changes and enhanced car cleaning services for eligible U.S. healthcare workers at dealers nationwide, will now run through June 1.

Mazda extends Essential Car Care program for healthcare heroes

“Our family of Mazda dealers and employees feel a deep sense of gratitude to the health care workers during these difficult times, and we are proud to be able to support them in communities across the country,” MNAO President Jeff Guyton said. “We’ve seen the meaningful impact of this program first-hand, and we are excited to continue to give something back as a thank you for their heroic efforts.”  

The Essential Car Care program, which began on April 16, was developed in partnership with Mazda’s U.S. dealer network. The company will invest a minimum of $5 million as part of the initiative. The program extension will allow healthcare heroes throughout the U.S., including those in some of the hardest hit parts of the country, more time to access this program.

In order to help ensure the safety of healthcare workers and service employees, dealers participating in the Essential Car Care initiative have committed to enhanced vehicle cleaning of high-touch interior and exterior surfaces using Mazda and EPA-approved cleansers. Mazda has also encouraged dealers to continue following the recommendations from the CDC and local public health and government officials, along with workplace personal hygiene practices to help ensure the safety of everyone in the service areas.

Details on the Essential Car Care initiative can be found on MazdaUSA.com.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

Photo – https://mma.prnewswire.com/media/1163383/Mazda_Service.jpg
Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

 

SOURCE Mazda North American Operations

Mazda Extends Essential Car Care Program For Healthcare Heroes

IRVINE, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) announced today that its Essential Car Care program, which provides free standard oil changes and enhanced car cleaning services for eligible U.S. healthcare workers at dealers nationwide, will now run through June 1.

<img id="prnejpgd450left" title="Mazda extends Essential Car Care…

IRVINE, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) announced today that its Essential Car Care program, which provides free standard oil changes and enhanced car cleaning services for eligible U.S. healthcare workers at dealers nationwide, will now run through June 1.

Mazda extends Essential Car Care program for healthcare heroes

“Our family of Mazda dealers and employees feel a deep sense of gratitude to the health care workers during these difficult times, and we are proud to be able to support them in communities across the country,” MNAO President Jeff Guyton said. “We’ve seen the meaningful impact of this program first-hand, and we are excited to continue to give something back as a thank you for their heroic efforts.”  

The Essential Car Care program, which began on April 16, was developed in partnership with Mazda’s U.S. dealer network. The company will invest a minimum of $5 million as part of the initiative. The program extension will allow healthcare heroes throughout the U.S., including those in some of the hardest hit parts of the country, more time to access this program.

In order to help ensure the safety of healthcare workers and service employees, dealers participating in the Essential Car Care initiative have committed to enhanced vehicle cleaning of high-touch interior and exterior surfaces using Mazda and EPA-approved cleansers. Mazda has also encouraged dealers to continue following the recommendations from the CDC and local public health and government officials, along with workplace personal hygiene practices to help ensure the safety of everyone in the service areas.

Details on the Essential Car Care initiative can be found on MazdaUSA.com.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

Photo – https://mma.prnewswire.com/media/1163383/Mazda_Service.jpg
Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

 

SOURCE Mazda North American Operations

Occupant Classification System (OCS) Market Worth $2.8 Billion by 2025 – Exclusive Report by MarketsandMarkets™

CHICAGO, May 4, 2020 /PRNewswire/ — According to the new market research report “Occupant Classification System (OCS) Market by Sensor (Pressure Sensor, Seat Belt Tension Sensor), Components (ACU, Sensors), Sensor Technology (Wired, Wireless), LDV Class (Economy,…

CHICAGO, May 4, 2020 /PRNewswire/ — According to the new market research report “Occupant Classification System (OCS) Market by Sensor (Pressure Sensor, Seat Belt Tension Sensor), Components (ACU, Sensors), Sensor Technology (Wired, Wireless), LDV Class (Economy, Mid-Size, Luxury), EV Type, and Region – Global Forecast to 2025″, published by MarketsandMarkets™, the global Occupant Classification System Market is projected to grow at a CAGR of 6.7% to reach USD 2.8 billion by 2025 from an estimated USD 2.0 billion in 2020. The increasing sales of mid-size and luxury vehicles in recent years, which is driven by the changing preferences of vehicle types and lifestyle of the young population, is also expected to drive the OCS market.

MarketsandMarkets Logo

Browse in-depth TOC on “Occupant Classification System (OCS) Market”
133 – Tables
54 – Figures
154 – Pages

Download PDF Brochure:
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=257981931

By components: The airbag control unit is the fastest-growing segment of the Occupant Classification System Market during the forecast period

The Occupant Classification System Market for the airbag control unit is estimated to be the fastest since it is used in most of the vehicles equipped with occupant sensing technology. Increasing the production of vehicles equipped with smart airbags is likely to drive the growth of this segment.

By light-duty vehicle Type: economy class is expected to be the fastest-growing segment in the occupant classification system market

The Occupant Classification System Market for an economy class segment of the light-duty vehicle is estimated to be the fastest during the forecast period. Increasing the use of passive safety systems in economy class vehicles is expected to drive the growth of the OCS market. Another factor that is driving the market for economy class is the significant rise in the installation of modern passive safety systems for getting high NCAP ratings.

Request FREE Sample Report:
https://www.marketsandmarkets.com/requestsampleNew.asp?id=257981931

By Region: Asia Pacific is expected to be the largest and fastest-growing market for the occupant classification system in 2025

The Asia Pacific is projected to be the fastest-growing market for the occupant classification system from 2020 to 2025. The market growth in this region can be attributed to the increasing vehicle production and expansion of leading OEMs and automotive component suppliers. Also, Asia Pacific is projected to be the largest market for the occupant classification system from 2020 to 2025. The market growth in the region can also be attributed to factors such as increasing sales of mid-size and luxury vehicles and government initiatives regarding the use of environment-friendly electric vehicles.

 Major players like Dana and Lydall are investing and increasing their footprint in the Asia Pacific market. For instance, in 2018, Dana inaugurated a plant that would manufacture thermal management products for conventional and new-energy vehicles in Yancheng, China. The rising penetration of such companies in Asia Pacific will drive the overall market.

The Occupant Classification System Market is dominated by a few globally established players such as ZF (Germany), Bosch (Germany), IEE Sensing (Luxembourg), TE Connectivity (Switzerland), and Aptiv (UK).

Browse Related Reports:

Automotive Airbags & Seatbelts Market by Airbags Type (Frontal, Knee, & Side & Curtain), Seatbelts type (2-point & 3-point), vehicle (PC, LCV, Buses, & Trucks), EV (BEV, PHEV, HEV, & FCEV), and Region – Global Forecast to 2025.

Automotive Seats Market by Technology (Heated, Powered, Ventilated, Massage, Memory & Standard), Type (Bucket, Bench), Trim Material (Fabric, Genuine & Synthetic Leather), Component, Vehicle Type (Ice, Electric & Hybrid), Region – Global Forecast to 2025.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’ flagship competitive intelligence and market research platform, “Knowledge Store” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com

Research Insight: https://www.marketsandmarkets.com/ResearchInsight/occupant-classification-system-market.asp
Visit Our Website: https://www.marketsandmarkets.com 
Content Source: https://www.marketsandmarkets.com/PressReleases/occupant-classification-system.asp

Logo: https://mma.prnewswire.com/media/660509/MarketsandMarkets_Logo.jpg  

Makita Rules the Outdoors with the World’s Largest Professional Cordless Outdoor Power Equipment System

LA MIRADA, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in cordless technology, is continuing to make significant investments in designing cordless outdoor power equipment and driving awareness with a national multi-media campaign. The “Rule the Outdoors” campaign highlights the world’s largest professional cordless outdoor power equipment system, which benefits users with instant starts, lower noise, reduced…

LA MIRADA, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in cordless technology, is continuing to make significant investments in designing cordless outdoor power equipment and driving awareness with a national multi-media campaign. The “Rule the Outdoors” campaign highlights the world’s largest professional cordless outdoor power equipment system, which benefits users with instant starts, lower noise, reduced maintenance and lower emissions.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8722351-makita-cordless-power-equipment-rule-the-outdoors/

The Future of Cordless Outdoor Power Equipment is Now

With advances in technology and increasing government regulations, professional landscapers, groundskeepers, and arborists are looking to battery-operated outdoor power equipment as a new solution.

“The industry growth of cordless products has immensely accelerated,” said Romique Talton, senior product manager, outdoor power equipment, Makita U.S.A. “Makita has the world’s largest professional cordless outdoor power equipment system. And with millions of LXT Batteries already in the market, Makita is uniquely positioned to capitalize on this growth opportunity. With the recent launch of Makita’s new 21″ commercial lawn mowers, users can cut up to 2 miles of grass in push mode, get high-torque performance, and have lower cost of ownership than gas models.”

Makita offers the world’s largest professional cordless outdoor power equipment system with over 30 professional pieces of equipment operating on Makita’s LXT® lithium-ion slide-style battery. By utilizing one extensive system, users experience new levels of convenience, efficiency, and productivity.

Makita® LXT® Cordless Outdoor Power Equipment

Makita’s battery-powered outdoor power equipment is engineered for maximum cordless performance, without the hassles of gas. The “Rule the Outdoors” campaign promotes Makita® LXT Cordless Outdoor Power Equipment, which is powered by a fast-charging LXT lithium-ion battery and Makita-built motors, which work together to provide more power, speed, and run-time. Benefits of battery-powered outdoor power equipment include instant starts, lower noise, reduced maintenance, and zero emissions.

“No one knows cordless like us,” asserts Talton. “We have over 90 years of chain saw and gas expertise and over 40 years of cordless expertise. This knowledge and experience have been invested into product development and has resulted in the largest offering of cordless outdoor power equipment on the market.”

For more information, visit makitatools.com/RTO

Multi-Media Campaign

With the success of last year’s launch of the “Rule the Outdoors” campaign, Makita is extending the campaign with new television commercials, digital and social media advertising, and experiential marketing efforts. Television commercials will run nationally during prime-time spots on channels such as the Discovery Channel, History Channel, ESPN, National Geographic and more generating another 300-million household impressions. The national media campaign will build product awareness and demand from the professional outdoor power equipment user, professional tool user, and professional who uses both at work and home. 

“The overall success of the campaign last year exceeded everyone’s expectations,” states Brent Withey, vice president of brand marketing, Makita U.S.A., Inc. “We want to continue that success by promoting Makita’s wide range of cordless outdoor power equipment across a variety of media.”

The television commercials can also be viewed at www.youtube.com/makitatools 

About the Makita® 18V LXT® System

Makita’s expanding 18V LXT System is the world’s largest cordless tool system powered by 18V lithium-ion slide-style batteries, comprising 275+ products in 2021. Makita 18V LXT Lithium-Ion Batteries have the fastest charge times in their categories, so they spend more time working and less time sitting on the charger.

About Makita

Makita is a worldwide manufacturer of industrial power tools, pneumatics and power equipment, and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S.A. With 50 years in the United States and over 100 years worldwide, Makita utilizes experience and expertise to manufacture best-in-class solutions. For more information call Makita U.S.A. at (800)4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools

MEDIA CONTACTS
Wayne Hart
(714) 522-8088 x4410
whart@makitausa.com

Jennifer Morse
(714) 522-8088 x 4401
jmorse@makitausa.com

Consumer Inquiries:
(800) 4-MAKITA
makitatools.com
@makitatools

SOURCE Makita U.S.A.

Makita Rules the Outdoors with the World’s Largest Professional Cordless Outdoor Power Equipment System

LA MIRADA, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in cordless technology, is continuing to make significant investments in designing cordless outdoor power equipment and driving awareness with a national multi-media campaign. The “Rule the Outdoors” campaign highlights the world’s largest professional cordless outdoor power equipment system, which benefits users with instant starts, lower noise, reduced…

LA MIRADA, California, May 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in cordless technology, is continuing to make significant investments in designing cordless outdoor power equipment and driving awareness with a national multi-media campaign. The “Rule the Outdoors” campaign highlights the world’s largest professional cordless outdoor power equipment system, which benefits users with instant starts, lower noise, reduced maintenance and lower emissions.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8722351-makita-cordless-power-equipment-rule-the-outdoors/

The Future of Cordless Outdoor Power Equipment is Now

With advances in technology and increasing government regulations, professional landscapers, groundskeepers, and arborists are looking to battery-operated outdoor power equipment as a new solution.

“The industry growth of cordless products has immensely accelerated,” said Romique Talton, senior product manager, outdoor power equipment, Makita U.S.A. “Makita has the world’s largest professional cordless outdoor power equipment system. And with millions of LXT Batteries already in the market, Makita is uniquely positioned to capitalize on this growth opportunity. With the recent launch of Makita’s new 21″ commercial lawn mowers, users can cut up to 2 miles of grass in push mode, get high-torque performance, and have lower cost of ownership than gas models.”

Makita offers the world’s largest professional cordless outdoor power equipment system with over 30 professional pieces of equipment operating on Makita’s LXT® lithium-ion slide-style battery. By utilizing one extensive system, users experience new levels of convenience, efficiency, and productivity.

Makita® LXT® Cordless Outdoor Power Equipment

Makita’s battery-powered outdoor power equipment is engineered for maximum cordless performance, without the hassles of gas. The “Rule the Outdoors” campaign promotes Makita® LXT Cordless Outdoor Power Equipment, which is powered by a fast-charging LXT lithium-ion battery and Makita-built motors, which work together to provide more power, speed, and run-time. Benefits of battery-powered outdoor power equipment include instant starts, lower noise, reduced maintenance, and zero emissions.

“No one knows cordless like us,” asserts Talton. “We have over 90 years of chain saw and gas expertise and over 40 years of cordless expertise. This knowledge and experience have been invested into product development and has resulted in the largest offering of cordless outdoor power equipment on the market.”

For more information, visit makitatools.com/RTO

Multi-Media Campaign

With the success of last year’s launch of the “Rule the Outdoors” campaign, Makita is extending the campaign with new television commercials, digital and social media advertising, and experiential marketing efforts. Television commercials will run nationally during prime-time spots on channels such as the Discovery Channel, History Channel, ESPN, National Geographic and more generating another 300-million household impressions. The national media campaign will build product awareness and demand from the professional outdoor power equipment user, professional tool user, and professional who uses both at work and home. 

“The overall success of the campaign last year exceeded everyone’s expectations,” states Brent Withey, vice president of brand marketing, Makita U.S.A., Inc. “We want to continue that success by promoting Makita’s wide range of cordless outdoor power equipment across a variety of media.”

The television commercials can also be viewed at www.youtube.com/makitatools 

About the Makita® 18V LXT® System

Makita’s expanding 18V LXT System is the world’s largest cordless tool system powered by 18V lithium-ion slide-style batteries, comprising 275+ products in 2021. Makita 18V LXT Lithium-Ion Batteries have the fastest charge times in their categories, so they spend more time working and less time sitting on the charger.

About Makita

Makita is a worldwide manufacturer of industrial power tools, pneumatics and power equipment, and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S.A. With 50 years in the United States and over 100 years worldwide, Makita utilizes experience and expertise to manufacture best-in-class solutions. For more information call Makita U.S.A. at (800)4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools

MEDIA CONTACTS
Wayne Hart
(714) 522-8088 x4410
whart@makitausa.com

Jennifer Morse
(714) 522-8088 x 4401
jmorse@makitausa.com

Consumer Inquiries:
(800) 4-MAKITA
makitatools.com
@makitatools

SOURCE Makita U.S.A.

(Español) Makita domina los exteriores con el sistema de equipo inalámbrico profesional para áreas verdes más grande del mundo

(Español)

LA MIRADA, California, 4 de mayo de 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., el líder en innovación de tecnología inalámbrica, continúa invirtiendo de manera significativa en el diseño de equipo para áreas verdes y e impulsa el conocimiento de la misma a través de una campaña multimedios. La campaña “Domine los Exteriores” resalta el sistema de equipo inalámbrico profesional para áreas verdes más grande del mundo, lo que beneficia a los usuarios con arranques…

Sorry, this entry is only available in Español.

(Español) American Honda reporta sus ventas automotrices de abril a medida que las difíciles condiciones del mercado empiezan a ceder

(Español)

TORRANCE, California, 1 de mayo de 2020 /PRNewswire-HISPANIC PR WIRE/ —

<td colspan="3"…

Sorry, this entry is only available in Español.