{"id":11578,"date":"2020-08-03T11:27:00","date_gmt":"2020-08-03T11:27:00","guid":{"rendered":"https:\/\/wordpress2.hdnweb.com\/2020\/08\/03\/axe%e2%80%afhelps-teens-smell-ready-for%e2%80%afan-unpredictable-dating-scene-2\/"},"modified":"2020-08-03T11:27:00","modified_gmt":"2020-08-03T11:27:00","slug":"axe%e2%80%afhelps-teens-smell-ready-for%e2%80%afan-unpredictable-dating-scene-2","status":"publish","type":"post","link":"https:\/\/wordpress2.hdnweb.com\/en\/2020\/08\/03\/axe%e2%80%afhelps-teens-smell-ready-for%e2%80%afan-unpredictable-dating-scene-2\/","title":{"rendered":"AXE\u00ae\u202fhelps teens &#8220;Smell Ready&#8221; for\u202fan unpredictable dating scene"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i><span class=\"xn-person\">Russell Westbrook<\/span> and\u00a0crew\u00a0of\u00a010+\u00a0creators\u00a0produce their own takes on &#8220;Smell Ready&#8221;\u202f<\/i>\u202f\u00a0<\/p>\n<p><span class=\"xn-location\">ENGLEWOOD CLIFFS, New Jersey<\/span>, <span class=\"xn-chron\">Aug. 3, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; As\u00a0social distancing continues to be\u00a0the\u00a0new\u00a0norm, teens are\u00a0finding that\u00a0they&#8217;ll\u00a0need to continue to\u00a0adapt\u00a0to\u00a0a new\u00a0and\u00a0everchanging\u00a0lifestyle.\u00a0Their daily routines have been turned upside down and social distancing has made dating and social experiences basically impossible, not to mention totally awkward. And while teens are turning dates virtual with Zoom and Facetime, it&#8217;s clear that screen-mediated relationships aren&#8217;t cutting it, with more than a third of Gen Z reporting loneliness, and less than 25% feeling connected to others under stay-at-home orders.* AXE gets it and is stepping in\u00a0with\u00a0the help of\u00a0Russell Westbrook\u00a0and\u00a0a\u00a0crew of\u00a0social influencers\u00a0to address this tough situation so teens can\u00a0feel\u00a0comfortable transitioning to\u00a0this new dating\u00a0scene\u00a0in a safe way.\u00a0\u00a0<\/p>\n<div id=\"prni_dvprnejpgcc63left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgcc63left\" title=\"  \" border=\"0\" alt=\"  \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1085308\/AXE_Logo.jpg\" imagelabel=\"General\"\/><\/div>\n<p>It&#8217;s\u202fonly natural that guys are feeling nervous to reengage with others given the added pressure of\u202fnew social-distancing dating rules\u202flike appropriate mask etiquette.\u202fThat&#8217;s\u202fwhy AXE created\u00a0a light-hearted take on\u202fnavigating this new attraction landscape with\u00a0the campaign\u00a0&#8220;Smell Ready&#8221; and enlisted\u00a0the help of <span class=\"xn-person\">Russell Westbrook<\/span> and content creators like\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=625955363&amp;u=https%3A%2F%2Fwww.instagram.com%2Fdonte.colley%2F&amp;a=Donte+Colley\" rel=\"nofollow\"><span class=\"xn-person\">Donte Colley<\/span><\/a><\/u>,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=948244048&amp;u=https%3A%2F%2Fwww.instagram.com%2Fkennyjknox%2F&amp;a=Kenny%C2%A0Knox\" rel=\"nofollow\">Kenny\u00a0Knox<\/a><\/u>,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=289798340&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmytypolife%2F&amp;a=Mytypolife\" rel=\"nofollow\">Mytypolife<\/a><\/u>,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=2694775486&amp;u=https%3A%2F%2Fwww.instagram.com%2Fkingbach%2F&amp;a=King+Bach\" rel=\"nofollow\"><span class=\"xn-person\">King Bach<\/span><\/a><\/u>,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=3480633257&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsalicerose%2F&amp;a=Salice%C2%A0Rose\" rel=\"nofollow\">Salice\u00a0Rose<\/a><\/u>\u00a0and others\u00a0to share their<i>\u00a0<\/i>own relatable takes.\u00a0<\/p>\n<p>&#8220;I&#8217;m always looking to inspire the youth and help them find their confidence,&#8221; said NBA All-Star and fashion enthusiast, <span class=\"xn-person\">Russell Westbrook<\/span>, &#8220;That&#8217;s why I&#8217;m happy to partner with AXE in their mission to help teens feel confident when they&#8217;re ready to step back out into the world. &#8221;\u00a0<\/p>\n<p>&#8220;AXE is here to help make the transition to this new age of dating a bit easier\u00a0with\u00a0a range of fragrances\u00a0that\u00a0will help\u00a0them\u00a0smell ready and get back out there with a new sense of confidence.\u00a0We&#8217;re\u00a0a brand that&#8217;s always\u00a0been about helping\u00a0guys feel attractive and confident. We want to help teens connect IRL again, but in a fun and safe\u00a0way,&#8221;\u00a0said\u00a0Mark Lodwick AXE US\u00a0Brand Director.\u00a0&#8220;We&#8217;ve always used relevant content<s>\u00a0<\/s>and partners to\u00a0connect\u00a0with\u00a0our guy \u2013 from Netflix&#8217;s Sex Ed, Teen Vogue&#8217;s Virtual Prom and now to <span class=\"xn-person\">Russell Westbrook<\/span>.\u00a0Even with today&#8217;s unprecedented social climate, AXE\u00a0continues to look for ways to breakthrough and inspire teens.<\/p>\n<p>A combination of the brand&#8217;s new and classic products will be highlighted throughout the campaign.\u202fThis year, the brand introduces its AXE Light Scents body spray collection (now with essential oils) and a full suite of new body washes to keep guys looking and feeling their best.\u202f\u202f\u00a0<\/p>\n<p>To learn more about AXE and Smell Ready,\u202fvisit\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=4267823726&amp;u=http%3A%2F%2Fwww.axe.com%2F&amp;a=www.axe.com\" rel=\"nofollow\">www.axe.com<\/a><\/u>,\u00a0#SmellReady,\u00a0or follow @AXE on\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=2665397703&amp;u=https%3A%2F%2Fwww.instagram.com%2Faxe%2F&amp;a=Instagram\" rel=\"nofollow\">Instagram<\/a><\/u>,\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=2854856233&amp;u=https%3A%2F%2Fwww.facebook.com%2FAxe%2F&amp;a=Facebook\" rel=\"nofollow\">Facebook<\/a><\/u>,\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=1825307140&amp;u=https%3A%2F%2Ftwitter.com%2FAXE&amp;a=Twitter\" rel=\"nofollow\">Twitter<\/a><\/u>\u202fand\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=1672568990&amp;u=https%3A%2F%2Fwww.youtube.com%2Fuser%2FAXE&amp;a=YouTube\" rel=\"nofollow\">YouTube<\/a><\/u>.\u202f\u202f\u202f\u00a0<\/p>\n<p><b>PRESS CONTACT\u202f<\/b>\u202f\u00a0<br \/>Caitlin Gronski\u00a0\u00a0<br \/><a target=\"_blank\" href=\"mailto:Caitlin.Gronski@edelman.com\" rel=\"nofollow\">Caitlin.Gronski@edelman.com<\/a>\u00a0\u202f\u202f<\/p>\n<p><i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=1982991206&amp;u=https%3A%2F%2Fwww.globalwebindex.com%2Fhubfs%2F1.%2520Coronavirus%2520Research%2520PDFs%2FGWI%2520coronavirus%2520findings%2520April%25202020%2520-%2520Health%2520(Release%25208).pdf&amp;a=GWI+Coronavirus+Research%2C+April+2020%3A+Series+8+%E2%80%93+Health\" rel=\"nofollow\">GWI Coronavirus Research, <span class=\"xn-chron\">April 2020<\/span>: Series 8 \u2013 Health<\/a><\/u><\/i><i>*<\/i>\u202f\u00a0<br \/><i>&#8220;<\/i><i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=2130472977&amp;u=https%3A%2F%2Fwww.mckinsey.com%2Fbusiness-functions%2Fmarketing-and-sales%2Four-insights%2Fa-global-view-of-how-consumer-behavior-is-changing-amid-covid-19&amp;a=Consumer+sentiment+is+evolving+as+countries+around+the+world+begin+to+reopen\" rel=\"nofollow\">Consumer sentiment is evolving as countries around the world begin to reopen<\/a><\/u><\/i><i>&#8220;, McKinsey Report, <span class=\"xn-chron\">June 5, 2020<\/span>*<\/i>\u202f\u00a0<\/p>\n<p><b>About AXE<\/b><b><sup>\u00ae<\/sup><\/b>\u202f\u202f\u00a0<br \/>AXE, the No. 1 men&#8217;s fragrance brand in the world*,\u202fchampions\u202fconfidence\u202ffor guys by helping them\u202flook,\u202ffeel, and smell their best\u202fwhile navigating the attraction\u202fgame.\u202fWith a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE gives guys the tools to\u202ffeel confident, self-assured, and\u202fattractive to the world around them. Visit AXE\u202fat\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=3809403398&amp;u=http%3A%2F%2Fwww.axe.com%2F&amp;a=AXE.com\" rel=\"nofollow\">AXE.com<\/a><\/u>\u202fand\u202ffollow us\u202fon\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=4010960229&amp;u=https%3A%2F%2Ftwitter.com%2F%40Axe&amp;a=Twitter\" rel=\"nofollow\">Twitter<\/a><\/u>,\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=3159034335&amp;u=https%3A%2F%2Finstagram.com%2FAXE&amp;a=Instagram\" rel=\"nofollow\">Instagram<\/a><\/u>,\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=2485846721&amp;u=http%3A%2F%2Faxe.tumblr.com%2F&amp;a=Tumblr\" rel=\"nofollow\">Tumblr<\/a><\/u>,\u202fand\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=877144499&amp;u=https%3A%2F%2Fwww.facebook.com%2FAxe&amp;a=Facebook\" rel=\"nofollow\">Facebook<\/a><\/u>\u202fto\u202fget access to exclusive content, special promotions, and more.\u202f\u202f\u00a0<\/p>\n<p><b>About Unilever North\u202fAmerica<\/b>\u202f\u202f\u00a0<br \/>Unilever is one of the world&#8217;s leading suppliers of Beauty &amp; Personal Care, Home Care, and Foods &amp; Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In\u202fthe United States\u202fand\u202fCanada, the portfolio includes brand icons such as: Axe, Ben &amp; Jerry&#8217;s, Breyers, Degree, Dollar Shave Club, Dove, Hellmann&#8217;s, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond&#8217;s, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington&#8217;s, St. Ives, Suave,\u202fTalenti\u202fGelato &amp; Sorbetto, TAZO, TIGI,\u202fTRESemm\u00e9\u202fand Vaseline.\u202fAll of\u202fthe preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.\u202f\u202f\u00a0\u202f\u00a0<\/p>\n<p>Unilever&#8217;s Sustainable Living Plan (USLP) underpins the company&#8217;s strategy and commits to:\u202f\u202f\u00a0<\/p>\n<ul type=\"disc\">\n<li>Helping more than a billion people take action to improve their health and well-being by 2020.\u202f\u202f <\/li>\n<li>Halving the environmental impact of our products by 2030.\u202f\u202f <\/li>\n<li>Enhancing the livelihoods of millions of people by 2020.\u202f\u202f \u202f\u00a0<\/li>\n<\/ul>\n<p>The USLP creates value by driving growth and trust, eliminating\u202fcosts\u202fand reducing risks. In 2018, the company&#8217;s Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017.\u202f\u202f\u00a0<\/p>\n<p>Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition \u2013 most recently committing to ensure 100% of our plastic packaging is fully reusable,\u202frecyclable\u202for compostable by 2025. While there is still more to do, we are proud to have been recognized in 2018 as sector leader in the Dow Jones Sustainability Index and as the top ranked company in\u202ftheGlobeScan\/SustainAbility\u202fGlobal Corporate Sustainability Leaders survey, for the eighth-consecutive year.\u202f\u202f\u202f\u00a0<\/p>\n<p>For more information on Unilever U.S. and its brands visit:\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=2647248443&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2681713-1%26h%3D1861449604%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D2601002-1%2526h%253D3671189496%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2523815-1%252526h%25253D4263468517%252526u%25253Dhttp%2525253A%2525252F%2525252Fwww.unileverusa.com%2525252F%252526a%25253Dwww.unileverusa.com%2526a%253Dwww.unileverusa.com%26a%3Dwww.unileverusa.com&amp;a=www.unileverusa.com\" rel=\"nofollow\">www.unileverusa.com<\/a><\/u>\u202f\u202f\u202f\u00a0<br \/>For more information on the USLP:\u202f<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=2634083176&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2681713-1%26h%3D1523400043%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D2601002-1%2526h%253D1316689702%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2523815-1%252526h%25253D3650828078%252526u%25253Dhttp%2525253A%2525252F%2525252Fwww.unilever.com%2525252Fsustainable-living%2525252F%252526a%25253Dwww.unilever.com%2525252Fsustainable-living%2525252F%2526a%253Dwww.unilever.com%25252Fsustainable-living%25252F%26a%3Dwww.unilever.com%252Fsustainable-living%252F&amp;a=www.unilever.com%2Fsustainable-living%2F\" rel=\"nofollow\">www.unilever.com\/sustainable-living\/<\/a><\/u>\u202f\u202f<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873706-1&amp;h=639310092&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1085308%2FAXE_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1085308%2FAXE_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1085308\/AXE_Logo.jpg<\/a> \u00a0<\/p>\n<p>SOURCE  AXE<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=EH79998&amp;Transmission_Id=202008031127PR_NEWS_HSPR_____EH79998&amp;DateId=20200803\" style=\"border:0px; width:1px; height:1px;\"\/> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i><span class=\"xn-person\">Russell Westbrook<\/span> and\u00a0crew\u00a0of\u00a010+\u00a0creators\u00a0produce their own takes on &#8220;Smell Ready&#8221;\u202f<\/i>\u202f\u00a0<\/p>\n<p><span class=\"xn-location\">ENGLEWOOD CLIFFS, New Jersey<\/span>, <span class=\"xn-chron\">Aug. 3, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; As\u00a0social distancing continues to be\u00a0the\u00a0new\u00a0norm, teens are\u00a0finding that\u00a0they&#8217;ll\u00a0need to continue to\u00a0adapt\u00a0to\u00a0a new\u00a0and\u00a0everchanging\u00a0lifestyle.\u00a0Their daily routines have been turned upside down and social distancing has made dating and social experiences basically&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geovanny-vicente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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