{"id":13236,"date":"2020-07-30T09:00:00","date_gmt":"2020-07-30T09:00:00","guid":{"rendered":"https:\/\/wordpress2.hdnweb.com\/2020\/07\/30\/royal-caribbean-group-sets-sail-with-updated-corporate-identity\/"},"modified":"2020-07-30T09:00:00","modified_gmt":"2020-07-30T09:00:00","slug":"royal-caribbean-group-sets-sail-with-updated-corporate-identity","status":"publish","type":"post","link":"https:\/\/wordpress2.hdnweb.com\/en\/2020\/07\/30\/royal-caribbean-group-sets-sail-with-updated-corporate-identity\/","title":{"rendered":"Royal Caribbean Group sets sail with updated corporate identity"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">July 30, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0When a company is known for raising the bar on design and innovation, nothing is exempt from the mantra of continuous improvement\u2014not even the company&#8217;s own name.<\/p>\n<div id=\"prni_dvprnejpg16e3left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg16e3left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1221675\/Royal_Caribbean_Group_building.jpg\" imagelabel=\"General\"\/><\/div>\n<p>That&#8217;s why Royal Caribbean Cruises Ltd. is now known by a new moniker: <b>Royal Caribbean Group <\/b>(NYSE: RCL).<\/p>\n<p>&#8220;The name is simpler, fresher and more modern. It&#8217;s also more descriptive\u2014Royal Caribbean Group <i>sounds<\/i> like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,&#8221; said Royal Caribbean Group chairman and CEO <span class=\"xn-person\">Richard Fain<\/span>. <\/p>\n<p>The company&#8217;s flagship cruise line brands \u2013 Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises \u2013 are all now proud members of Royal Caribbean Group.<\/p>\n<p>Royal Caribbean Group&#8217;s logo has also been updated. The company&#8217;s iconic crown and anchor emblem has been sharpened and made more symmetrical, and now resides inside a circle at all times.<\/p>\n<p>The Royal Caribbean Group identity was designed by Chermayeff &amp; Geismar &amp; Haviv.<\/p>\n<p><b>About Royal Caribbean Group<\/b><b>\u00a0<br \/><\/b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=2431059299&amp;u=https%3A%2F%2Fwww.rclcorporate.com%2F&amp;a=Royal+Caribbean+Group%C2%A0\" rel=\"nofollow\">Royal Caribbean Group\u00a0<\/a>(NYSE: RCL) is the operating business name for Royal Caribbean Cruises Ltd. Royal Caribbean Group is the owner of four global cruise vacation brands:\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=766625148&amp;u=https%3A%2F%2Fwww.royalcaribbean.com%2F&amp;a=Royal+Caribbean+International\" rel=\"nofollow\">Royal Caribbean International<\/a>, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=126119360&amp;u=https%3A%2F%2Fwww.celebritycruises.com%2F&amp;a=Celebrity+Cruises\" rel=\"nofollow\">Celebrity Cruises<\/a>, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=755375021&amp;u=https%3A%2F%2Fwww.silversea.com%2Fen.html&amp;a=Silversea\" rel=\"nofollow\">Silversea<\/a>\u00a0and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=1066758159&amp;u=https%3A%2F%2Fwww.azamara.com%2F&amp;a=Azamara\" rel=\"nofollow\">Azamara<\/a>. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate 63 ships with an additional 16 on order as of <span class=\"xn-chron\">July 10, 2020<\/span>. Learn more at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=3717101424&amp;u=http%3A%2F%2Fwww.rclcorporate.com%2F&amp;a=www.rclcorporate.com\" rel=\"nofollow\">www.rclcorporate.com<\/a>\u00a0or <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=271553981&amp;u=https%3A%2F%2Fwww.rclinvestor.com%2F&amp;a=www.rclinvestor.com\" rel=\"nofollow\">www.rclinvestor.com<\/a>. <\/p>\n<div id=\"prni_dvprnejpg43c6left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg43c6left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1221674\/Royal_Caribbean_Group_Logo.jpg\" imagelabel=\"General\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=3435411406&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1221675%2FRoyal_Caribbean_Group_building.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1221675%2FRoyal_Caribbean_Group_building.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1221675\/Royal_Caribbean_Group_building.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2871716-1&amp;h=2063655374&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1221674%2FRoyal_Caribbean_Group_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1221674%2FRoyal_Caribbean_Group_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1221674\/Royal_Caribbean_Group_Logo.jpg<\/a> \u00a0<\/p>\n<p>SOURCE  Royal Caribbean Group<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=EH77966&amp;Transmission_Id=202007300900PR_NEWS_HSPR_____EH77966&amp;DateId=20200730\" style=\"border:0px; width:1px; height:1px;\"\/> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">July 30, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0When a company is known for raising the bar on design and innovation, nothing is exempt from the mantra of continuous improvement\u2014not even the company&#8217;s own name.<\/p>\n<div id=\"prni_dvprnejpg16e3left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg16e3left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1221675\/Royal_Caribbean_Group_building.jpg\" \/><\/div>\n<p>That&#8217;s why Royal&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aaron-sanchez"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Royal Caribbean Group sets sail with updated corporate identity - Multisitio 2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress2.hdnweb.com\/en\/2020\/07\/30\/royal-caribbean-group-sets-sail-with-updated-corporate-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Royal Caribbean Group sets sail with updated corporate identity - Multisitio 2\" \/>\n<meta property=\"og:description\" content=\"MIAMI, July 30, 2020 \/PRNewswire-HISPANIC PR WIRE\/ --\u00a0When a company is known for raising the bar on design and innovation, nothing is exempt from the mantra of continuous improvement\u2014not even the company&#039;s own name. 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