{"id":13264,"date":"2020-08-03T08:00:00","date_gmt":"2020-08-03T08:00:00","guid":{"rendered":"https:\/\/wordpress2.hdnweb.com\/2020\/08\/03\/got-milk-a-new-generation-embraces-the-iconic-question\/"},"modified":"2020-08-03T08:00:00","modified_gmt":"2020-08-03T08:00:00","slug":"got-milk-a-new-generation-embraces-the-iconic-question","status":"publish","type":"post","link":"https:\/\/wordpress2.hdnweb.com\/en\/2020\/08\/03\/got-milk-a-new-generation-embraces-the-iconic-question\/","title":{"rendered":"got milk?: A new generation embraces the iconic question"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Aug. 3, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0When things got tough this year, Americans went out and got milk \u2013 lots of it. While it&#8217;s no surprise that people love milk, what was a surprise was what they did with it once they got it. Kids and kids-at-heart found new ways to drink it, dunk it, and most of all, enjoy it. <\/p>\n<div id=\"prni_dvprnevid6606left\" title=\"New TV and digital creative from got milk?, featuring user-generated content from across the web showing cool, unique and unexpected ways America enjoys milk.\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><object id=\"prnevid6606left\" name=\"prnevid6606left\" width=\"512\" height=\"288\" align=\"middle\" data=\"https:\/\/www.youtube.com\/embed\/gx_LFiiqNnM\"><\/object><\/div>\n<p><b><i>got milk?<\/i><\/b><b>\u00a0comes forward for a new generation<br \/><\/b>The emergence of milk as a surprising social media superstar of the stay-at-home months inspired MilkPEP \u2013 the group that represents America&#8217;s milk companies \u2013 to bring the iconic <i>got milk?<\/i> tagline forward on the national stage to a new generation of milk drinkers.<\/p>\n<p>&#8220;I&#8217;ve been so inspired by how people have creatively embraced milk this year,&#8221; said Yin Woon Rani, CEO of MilkPEP. &#8220;From whipping Dalgona coffee to running a mile with a glass of milk in-hand, today&#8217;s TikTok-ers are finding more ways to connect with milk. All the milk love inspired us to reimagine <i>got milk?<\/i> for today&#8217;s social-first generation.&#8221; <\/p>\n<p>It&#8217;s no wonder milk is a fan favorite for kids \u2013 and parents \u2013 everywhere. Milk has the unique combination of taste kids love and the right fuel growing kids need. In fact, it&#8217;s the top food source of much-needed calcium and vitamin D in kids&#8217; diets<sup>1<\/sup>. At just about <span class=\"xn-money\">25 cents<\/span> per 8-ounce glass, no other beverage packs the nutrition power of milk&#8217;s 9 essential nutrients for the dollar. <\/p>\n<p><b>Milk reclaims its essential spot in America&#8217;s hearts, and fridges<br \/><\/b>When Americans were faced with tough times they bought more milk \u2013 and not just during the initial &#8220;stock up&#8221; phases of the pandemic. Shoppers have continued to buy milk at rates not seen in years, with milk sales at retail up about 4 percent year-to-date<sup>2<\/sup>. Milk is an &#8220;essential&#8221; for home meals \u2013 for milk drinkers, 80 percent of their milk is consumed at home<sup>3<\/sup>. Parents chose to buy milk because they trust it for its nutrition, versatility, and taste. In fact, 72 percent of moms said that milk was their number one must-have as the stay-at-home orders hit, above staples like bread, eggs and vegetables<sup>4<\/sup>. <\/p>\n<p><b><i>got milk?<\/i><\/b><b>\u00a0asks a new generation to &#8220;show us what you got&#8221;<br \/><\/b>Today, <i>got milk?<\/i> gets a glow-up as new faces and new platforms bring the iconic campaign forward to a new generation, asking kids to &#8216;show us what you got&#8217;. From U.S. Olympic Gold Medalist <span class=\"xn-person\">Katie Ledecky<\/span> taking a dip into the waters of TikTok, to reimagining the &#8220;back-to-school&#8221; season and more, <i>got milk?<\/i> will provide unexpected and ever-changing experiences to help kids and parents find more fun, nutrition and normalcy in an ever-changing world. <\/p>\n<p>&#8220;I&#8217;m so pumped to be a part of a new <i>got milk?<\/i> with all these awesome people doing really cool things with milk,&#8221; said Kheris Rogers, co-creator of Flexin&#8217; in my Complexion\u2122. &#8220;I think it&#8217;s so important to celebrate what makes us all unique, which is why I&#8217;m excited to show my community &#8216;what I got&#8217; with milk, and challenge them to do the same!&#8221;<\/p>\n<p>Rooted in social media and influencer content, the new <i>got milk?<\/i> campaign also includes TV and digital advertising as well as retail partnerships and promotions.\u00a0Look for\u00a0<i>got milk?<\/i>\u00a0on\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873662-1&amp;h=1086710045&amp;u=https%3A%2F%2Fwww.youtube.com%2Fgotmilk&amp;a=YouTube.com%2Fgotmilk\" rel=\"nofollow\">YouTube.com\/gotmilk<\/a> to follow the action.<\/p>\n<p>&#8220;The re-imagination of this iconic campaign embraces an iconic line as a fresh start for our industry,&#8221; said Rani. &#8220;Our partners at the California Milk Processor Board \u2013 creator of the famous\u00a0<i>got milk?<\/i>\u00a0campaign \u2013 and the rest of the industry and milk brands across the country are excited to bring <i>got milk?<\/i> forward, on a national level, to a new generation of milk-lovers.&#8221;<\/p>\n<p><b>About the Milk Processor Education Program <br \/><\/b>The Milk Processor Education Program (MilkPEP), <span class=\"xn-location\">Washington, D.C.<\/span>, is funded by the nation&#8217;s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs multi-faceted national campaigns designed to educate consumers about and celebrate milk \u2013 from its role in kids&#8217; nutrition to new and exciting ways to use milk and fueling the awesome inside all of us. For more information, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873662-1&amp;h=836801213&amp;u=https%3A%2F%2Fmilklife.com%2F&amp;a=MilkLife.com\" rel=\"nofollow\">MilkLife.com<\/a>. <\/p>\n<p><sup>1<\/sup><i>O&#8217;Neil, C.E.; Nicklas, T.A.; Fulgoni, V.L., III. Food Sources of Energy and Nutrients of Public Health Concern and Nutrients to Limit with a Focus on Milk and other Dairy Foods in Children 2 to 18 Years of Age: National Health and Nutrition Examination Survey, 2011\u20132014.\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873662-1&amp;h=3114276580&amp;u=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.mdpi.com%2F2072-6643%2F10%2F8%2F1050__%3B!!N96JrnIq8IfO5w!yMCJ9STrR4-N78bLAaj9W5MLiWUnnWr8rYhcdXGQEZlv4BOGLGG9u4LXbAtlbGsSFmY7%24&amp;a=Nutrients\" rel=\"nofollow\">Nutrients<\/a>.\u00a02018;10;1050.<br \/><\/i><sup>2<\/sup><i>IRI MULO+C data <span class=\"xn-chron\">January 1-June 12, 2020<\/span><br \/><\/i><sup>3<\/sup><i>MilkPEP\/Radius Illumination research Q3 2019 &amp; Q1 2020 <br \/><\/i><sup>4<\/sup><i>MilkPEP\/Radius Illumination research among 201 Moms 3\/17-4\/19<\/i><\/p>\n<div id=\"prni_dvprnejpg19bbleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg19bbleft\" title=\"  \" border=\"0\" alt=\"  \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1222582\/Got_Milk_Logo.jpg\"\/><\/div>\n<p\/>\n<p>Video &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873662-1&amp;h=1153085803&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dgx_LFiiqNnM&amp;a=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dgx_LFiiqNnM\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=gx_LFiiqNnM<\/a><\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2873662-1&amp;h=2048220562&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1222582%2FGot_Milk_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1222582%2FGot_Milk_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1222582\/Got_Milk_Logo.jpg<\/a> <\/p>\n<p\/>\n<p\/>\n<p>SOURCE  Milk Processor Education Program (MilkPEP)<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=EH79955&amp;Transmission_Id=202008030800PR_NEWS_HSPR_____EH79955&amp;DateId=20200803\" style=\"border:0px; width:1px; height:1px;\"\/> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Aug. 3, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0When things got tough this year, Americans went out and got milk \u2013 lots of it. While it&#8217;s no surprise that people love milk, what was a surprise was what they did with it once they got it. Kids and kids-at-heart found new ways to drink it, dunk it, and most of all, enjoy it. <\/p>\n<p>&lt;div id=&quot;prni_dvprnevid6606left&quot; title=&quot;New TV and digital creative from got milk?, featuring user-generated content from across the web showing cool, unique and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aaron-sanchez"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>got milk?: A new generation embraces the iconic question - Multisitio 2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress2.hdnweb.com\/en\/2020\/08\/03\/got-milk-a-new-generation-embraces-the-iconic-question\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"got milk?: A new generation embraces the iconic question - Multisitio 2\" \/>\n<meta property=\"og:description\" content=\"WASHINGTON, Aug. 3, 2020 \/PRNewswire-HISPANIC PR WIRE\/ --\u00a0When things got tough this year, Americans went out and got milk \u2013 lots of it. While it&#039;s no surprise that people love milk, what was a surprise was what they did with it once they got it. 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