{"id":34409,"date":"2021-01-04T09:00:00","date_gmt":"2021-01-04T09:00:00","guid":{"rendered":"https:\/\/wordpress2.hdnweb.com\/2021\/01\/04\/obsession-has-many-names\/"},"modified":"2021-01-04T09:00:00","modified_gmt":"2021-01-04T09:00:00","slug":"obsession-has-many-names","status":"publish","type":"post","link":"https:\/\/wordpress2.hdnweb.com\/en\/2021\/01\/04\/obsession-has-many-names\/","title":{"rendered":"Obsession Has Many Names"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">Jan. 4, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0Sneakerhead, audiophile, fashionista, gamer \u2026 these people are &#8220;all in&#8221; on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan.\u00a0Entitled &#8220;All In,&#8221; the new campaign engages an audience that&#8217;s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/1391452\/Lexus_IS_All_In_Names.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1391452\/Lexus_IS_All_In_Names.jpg\" title=\"In a new marketing campaign for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan.\" alt=\"In a new marketing campaign for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan.\"\/><\/a>\n                <\/p>\n<\/p><\/div>\n<p>&#8220;The IS customer is our youngest, most fiercely authentic yet,&#8221; said <span class=\"xn-person\">Lisa Materazzo<\/span>, vice president of Lexus marketing. &#8220;The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.&#8221;<\/p>\n<p>Rather than casting actors, the campaign features eight micro-influencers. The first spot, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=3466944584&amp;u=https%3A%2F%2Fyoutu.be%2FI7NplxsfhaE&amp;a=%22Names%2C%22\" rel=\"nofollow\">&#8220;Names,&#8221;<\/a> moves quickly through people from different walks of life who introduce themselves by the names they&#8217;ve earned\u2014be it sneakerhead, gamer or audiophile.\u00a0 Another spot, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=820402691&amp;u=https%3A%2F%2Fyoutu.be%2FgaBpgwpEpRY&amp;a=%22Vanity+Plates%2C%22\" rel=\"nofollow\">&#8220;Vanity Plates,&#8221;<\/a>\u00a0demonstrates just how far these enthusiasts will go to show off the obsessions that define them. \u00a0To ensure connection with all consumers, unique ads were created to further explore the meaning of &#8220;all in&#8221; for Asian, Black, Hispanic and LGBTQ markets.<\/p>\n<p>&#8220;Names&#8221; and &#8220;Vanity Plates&#8221; will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle&#8217;s latest technology, audio, performance and safety features, as well as link to nearby dealerships.\u00a0The campaign also includes video, audio, connected speakers, print, social and display. <\/p>\n<p>Lexus is connecting\u00a0with an audience that embraces their passions fully by providing content that celebrates those who go &#8220;all in.&#8221;<\/p>\n<ul type=\"disc\">\n<li><u>Epic Race<\/u>. Lexus partnered with MotorTrend for an epic race between race car driver <span class=\"xn-person\">Rhys Millen<\/span> and downhill skater <span class=\"xn-person\">Josh Neuman<\/span> at speeds of over 70 MPH on Malibu&#8217;s legendary Deer Creek Road. \u00a0The series debuts today. <\/li>\n<li><u>Travel Influencer<\/u>. Lexus is partnering with Courageous Studios, CNN&#8217;s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=4178128621&amp;u=https%3A%2F%2Fwww.instagram.com%2Fthecatchmeifyoucan%2F%3Fhl%3Den&amp;a=Jessica+Nabongo\" rel=\"nofollow\">Jessica Nabongo<\/a>. The first black woman to visit every country in the world, Jessica&#8217;s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February. <\/li>\n<li><u>Fantasy Football.<\/u>\u00a0Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players&#8217; stats to serve custom ads to fans engaging in their passion.<\/li>\n<\/ul>\n<p>Additional media partnerships will roll out in the coming months. For more information on the new IS, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=1539316188&amp;u=https%3A%2F%2Fwww.lexus.com%2Fmodels%2FIS&amp;a=https%3A%2F%2Fwww.lexus.com%2Fmodels%2FIS\" rel=\"nofollow\">https:\/\/www.lexus.com\/models\/IS<\/a>.<\/p>\n<p><b><u>About Lexus<br \/><\/u><\/b>Lexus&#8217; passion for brave design, imaginative technology,\u00a0and\u00a0exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests.\u00a0Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In <span class=\"xn-location\">the United States<\/span>, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=1258468198&amp;u=http%3A%2F%2Fwww.facebook.com%2Flexus&amp;a=www.facebook.com%2Flexus\" rel=\"nofollow\">www.facebook.com\/lexus<\/a><br \/><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=2132425602&amp;u=http%3A%2F%2Fwww.twitter.com%2Flexus&amp;a=www.twitter.com%2Flexus\" rel=\"nofollow\">www.twitter.com\/lexus<\/a><br \/><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=490160938&amp;u=http%3A%2F%2Fwww.youtube.com%2Flexusvehicles&amp;a=www.youtube.com%2Flexusvehicles\" rel=\"nofollow\">www.youtube.com\/lexusvehicles<\/a><br \/><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=3096493296&amp;u=http%3A%2F%2Fwww.instagram.com%2Flexususa&amp;a=www.instagram.com%2Flexususa\" rel=\"nofollow\">www.instagram.com\/lexususa<\/a><br \/><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=2548315709&amp;u=https%3A%2F%2Fwww.pinterest.com%2Flexususa&amp;a=https%3A%2F%2Fwww.pinterest.com%2Flexususa\" rel=\"nofollow\">https:\/\/www.pinterest.com\/lexususa<\/a>\u00a0<\/p>\n<p><b>Note to Editors<\/b>: Lexus product information and images are available online via our news media website <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3021623-1&amp;h=957069445&amp;u=http%3A%2F%2Flexusnewsroom.com%2F&amp;a=http%3A%2F%2FLexusNewsroom.com\" rel=\"nofollow\">http:\/\/LexusNewsroom.com<\/a>.<\/p>\n<p>MEDIA CONTACTS: <\/p>\n<p>Amanda Roark\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>469-292-2636\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/><a target=\"_blank\" href=\"mailto:amanda.roark@lexus.com\" rel=\"nofollow\">amanda.roark@lexus.com<\/a>\u00a0\u00a0\u00a0\u00a0 <\/p>\n<p><span class=\"xn-person\">Erin Schneider<\/span><br \/>310-469-4901<br \/><a target=\"_blank\" href=\"mailto:erin.schneider@teamone-usa.com\" rel=\"nofollow\">erin.schneider@teamone-usa.com<\/a><\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/626836\/Lexus_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/626836\/Lexus_Logo.jpg\" title=\"Lexus Logo (PRNewsfoto\/Lexus)\" alt=\"Lexus Logo (PRNewsfoto\/Lexus)\"\/><\/a>\n                <\/p>\n<\/div>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA32824&amp;sd=2021-01-04\"\/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/obsession-has-many-names-301199971.html\">http:\/\/www.prnewswire.com\/news-releases\/obsession-has-many-names-301199971.html<\/a><\/p>\n<p>SOURCE  Lexus<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA32824&amp;Transmission_Id=202101040900PR_NEWS_USPR_____LA32824&amp;DateId=20210104\" style=\"border:0px; width:1px; height:1px;\"\/> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">Jan. 4, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0Sneakerhead, audiophile, fashionista, gamer \u2026 these people are &#8220;all in&#8221; on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan.\u00a0Entitled &#8220;All In,&#8221; the new campaign engages an audience that&#8217;s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships. <\/p>\n<p>    &lt;div&#8230;<\/p>\n","protected":false},"author":1,"featured_media":34410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-34409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marco-carvajal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Obsession Has Many Names - Multisitio 2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress2.hdnweb.com\/en\/2021\/01\/04\/obsession-has-many-names\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obsession Has Many Names - Multisitio 2\" \/>\n<meta property=\"og:description\" content=\"PLANO, Texas, Jan. 4, 2021 \/PRNewswire\/ --\u00a0Sneakerhead, audiophile, fashionista, gamer \u2026 these people are &quot;all in&quot; on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan.\u00a0Entitled &quot;All In,&quot; the new campaign engages an audience that&#039;s just as unapologetic about pursuing their unique interests. 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In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan.\u00a0Entitled \"All In,\" the new campaign engages an audience that's just as unapologetic about pursuing their unique interests. 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