{"id":36355,"date":"2021-01-11T09:00:00","date_gmt":"2021-01-11T09:00:00","guid":{"rendered":"https:\/\/wordpress2.hdnweb.com\/2021\/01\/11\/loreal-unveils-loreal-water-saver-sustainable-haircare-technology-for-the-salon-and-home-at-ces-2021\/"},"modified":"2021-01-11T09:00:00","modified_gmt":"2021-01-11T09:00:00","slug":"loreal-unveils-loreal-water-saver-sustainable-haircare-technology-for-the-salon-and-home-at-ces-2021","status":"publish","type":"post","link":"https:\/\/wordpress2.hdnweb.com\/en\/2021\/01\/11\/loreal-unveils-loreal-water-saver-sustainable-haircare-technology-for-the-salon-and-home-at-ces-2021\/","title":{"rendered":"L&#8217;Or\u00e9al Unveils L&#8217;Or\u00e9al Water Saver, Sustainable Haircare Technology for the Salon and Home, at CES 2021"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p>CLICHY, <span class=\"xn-location\">France<\/span>, <span class=\"xn-chron\">Jan. 11, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0L&#8217;Or\u00e9al today unveiled its new &#8220;beauty tech&#8221; innovation at CES 2021: <b>L&#8217;Or\u00e9al Water Saver,<\/b> a sustainable haircare system for the salon and at-home beauty routine, developed with environmental innovation company<b> Gjosa<\/b>. The system represents a new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency through advanced technology. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/1417790\/CES_Water_Saver.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1417790\/CES_Water_Saver.jpg\" title=\"Courtesy of L'Or\u00e9al\" alt=\"Courtesy of L'Or\u00e9al\"\/><\/a>\n                <\/p>\n<\/p><\/div>\n<p>For generations, visiting the salon backbar for a hair wash has been a cherished beauty ritual\u2014and with L&#8217;Or\u00e9al Water Saver, doing so is better for the planet. L&#8217;Or\u00e9al Water Saver reduces water usage by up to 80%. Its system transforms the traditional hair-washing experience by combining high-powered water-optimizing technology with specially designed haircare products from L&#8217;Or\u00e9al Professionnel and K\u00e9rastase that flow directly into the water stream.<\/p>\n<p><i>&#8220;We believe it is our responsibility at L&#8217;Or\u00e9al to do our part to preserve the earth&#8217;s natural resources. Every drop of water is precious, and our new technology makes every drop of water count,&#8221;<\/i> <b>said <span class=\"xn-person\">Nicolas Hieronimus<\/span>, Deputy CEO, L&#8217;Or\u00e9al Group<\/b>. <i>&#8220;L&#8217;Or\u00e9al Water Saver represents the next phase of our beauty tech ambition\u2014one that delivers an exceptional personalized beauty experience while embodying our commitment to sustainability in every aspect of our business.&#8221; <\/i><\/p>\n<p>L&#8217;Or\u00e9al Water Saver was created through a partnership between the L&#8217;Or\u00e9al Technology Incubator and the Swiss environmental innovation company Gjosa. The result is a first-of-its kind product that incorporates L&#8217;Or\u00e9al&#8217;s century-long legacy of formulation expertise with Gjosa&#8217;s core water-optimizing technology that applies the principle of fractioning used in rocket engines to water flows. Water droplets collide according to a defined direction and uniform distribution. This reduces their size and accelerates their speed, ensuring every drop of water is used in the hair washing and rinsing process while making shampoos, conditioners, and other treatments easier to rinse.<\/p>\n<p>Breakthrough product features of the L&#8217;Or\u00e9al Water Saver device includes:<\/p>\n<ul type=\"disc\">\n<li><b>High water velocity and 80% water reduction compared to standard hair washing:<\/b> the L&#8217;Or\u00e9al Water Saver platform uses two liters per minute, compared to the household standard eight liters, and with no detectable difference in pressure.\n<\/li>\n<li><b>Patented Cloud Cleansing\u2014a brand-new haircare experience<\/b>: by infusing specially designed, micronized haircare formulas directly into the water stream, L&#8217;Or\u00e9al Water Saver creates droplets that are 10 times smaller, for better absorption and faster rinsing.\n<\/li>\n<li><b>Data dashboard and impact reporting: <\/b>Water and cost-saving data is tracked in an accompanying dashboard that provides salon owners with a history of treatments in addition to tracking reduction of water, energy and cost.<\/li>\n<\/ul>\n<p><i>&#8220;Our work at the L&#8217;Or\u00e9al Technology Incubator for the past decade has been committed to merging beauty with technology. Our goal is to challenge ourselves to reinvent the beauty experiences we know to create better, more efficient, and more personalized results for our consumers. L&#8217;Or\u00e9al Water Saver is backed by advanced technology\u2014but what is most important is that it improves on our consumers&#8217; existing haircare experience and excites and inspires them,&#8221;<\/i> <b>said <span class=\"xn-person\">Guive Balooch<\/span>, Head of the L&#8217;Or\u00e9al Technology Incubator.<\/b><\/p>\n<p><i>&#8220;<\/i><i>L&#8217;Or\u00e9al Water Saver is the result of<\/i><i> an exemplary exclusive partnership, which joins a century-long legacy of innovation in haircare with cutting edge technology. It represents a new type of sustainable experience for consumers, and one we look forward to seeing activated around the world,&#8221;<\/i><b> said <span class=\"xn-person\">Amin Abdulla<\/span>, co-founder, Gjosa.<\/b><\/p>\n<p>The L&#8217;Or\u00e9al Water Saver haircare experience is available now in select L&#8217;Or\u00e9al salons in <span class=\"xn-location\">New York<\/span> and will be available in select salons in <span class=\"xn-location\">Paris<\/span> starting <span class=\"xn-chron\">February 2021<\/span>; a global rollout will span 2021 and 2022. In the next few years, L&#8217;Or\u00e9al Water Saver is anticipated to be in thousands of salons, at which point it will have the potential for remarkable water savings\u2014up to one billion gallons of water per year. A convenient at-home shower device will launch at a later date.<\/p>\n<p><b><u>More CES 2021 news from L&#8217;Or\u00e9al: <\/u><\/b><\/p>\n<p>L&#8217;Or\u00e9al also announced the first consumer launch of its <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3032869-1&amp;h=1444809206&amp;u=https%3A%2F%2Ftime.com%2Fcollection%2Fbest-inventions-2020%2F5911331%2Floreal-perso%2F&amp;a=award-winning\" rel=\"nofollow\">award-winning<\/a> Perso technology. Introduced <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3032869-1&amp;h=3560805246&amp;u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Floreal-takes-another-step-into-beauty-tech-at-ces-2020-with-introduction-of-perso-a-first-of-its-kind-3-in-1-device-for-personalized-at-home-skincare-and-cosmetics-300981070.html&amp;a=at+CES+2020\" rel=\"nofollow\">at CES 2020<\/a>, Perso is a an AI-powered at-home system that represents the ultimate in beauty personalization. <\/p>\n<p>Today, L&#8217;Or\u00e9al launches <i>Yves Saint Laurent Rouge Sur Mesure Powered by Perso,<\/i> a first-of-its kind at-home device for personalized lipsticks. This sleek AI-powered device, originally developed by the L&#8217;Or\u00e9al Technology Incubator, utilizes color cartridge sets from YSL&#8217;s iconic universes of red, nude, orange or pink. Users of the Perso system can create thousands of bespoke shades of YSL&#8217;s Velvet Cream Matte Finish lipstick with a single touch. A limited pre-sale of this breakthrough device, priced at <span class=\"xn-money\">$299<\/span>, is available for registration at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3032869-1&amp;h=3818292712&amp;u=https%3A%2F%2Fwww.yslbeauty.com%2Frouge-sur-mesure&amp;a=https%3A%2F%2Fwww.yslbeauty.com%2Frouge-sur-mesure\" rel=\"nofollow\">https:\/\/www.yslbeauty.com\/rouge-sur-mesure<\/a> for Spring 2021 delivery; a\u00a0full launch will follow by end of 2021. <\/p>\n<p><b><i>About L&#8217;Or\u00e9al<br \/><\/i><\/b><i>L&#8217;Or\u00e9al has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to <span class=\"xn-money\">29.87 billion euros<\/span> in 2019 and employs 88,000 people worldwide. As the world&#8217;s leading beauty company, L&#8217;Or\u00e9al is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.<\/i><\/p>\n<p><i>Research and innovation, and a dedicated research team of 4,100 people, are at the core of L&#8217;Or\u00e9al&#8217;s strategy, working to meet beauty aspirations all over the world. L&#8217;Or\u00e9al sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.<\/i><\/p>\n<p><i>More information on <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3032869-1&amp;h=1586830452&amp;u=https%3A%2F%2Fmediaroom.loreal.com%2Fen%2F&amp;a=https%3A%2F%2Fmediaroom.loreal.com%2Fen%2F\" rel=\"nofollow\">https:\/\/mediaroom.loreal.com\/en\/<\/a><\/i><\/p>\n<p><i>&#8220;This press release does not constitute an offer of sale or solicitation of an offer to purchase L&#8217;Or\u00e9al shares. If you wish to obtain more comprehensive information about L&#8217;Or\u00e9al, please refer to the public documents registered in <span class=\"xn-location\">France<\/span> with the Autorit\u00e9 des March\u00e9s Financiers, also available in English on our website <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3032869-1&amp;h=2409166569&amp;u=http%3A%2F%2Fwww.loreal-finance.com%2F&amp;a=www.loreal-finance.com\" rel=\"nofollow\">www.loreal-finance.com<\/a>. <br \/><\/i><i>This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements.&#8221;<\/i><\/p>\n<p class=\"prntac\">For further information, please contact your bank, stockbroker of financial institution (I.S.I.N. code: FR000012031) and consult your usual newspapers or magazines or the Internet site for shareholders and investors, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3032869-1&amp;h=2409166569&amp;u=http%3A%2F%2Fwww.loreal-finance.com%2F&amp;a=www.loreal-finance.com\" rel=\"nofollow\">www.loreal-finance.com<\/a>, the L&#8217;Or\u00e9al Finance app or call the toll-free number from <span class=\"xn-location\">France<\/span>: 0 800 66 66 66.<\/p>\n<p class=\"prntac\"><b>Follow us on Twitter <\/b><b><b>@loreal<\/b><\/b> <br \/><b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3032869-1&amp;h=2477337650&amp;u=http%3A%2F%2Fwww.loreal.com%2F&amp;a=www.loreal.com\" rel=\"nofollow\">www.loreal.com<\/a><\/b><\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<\/div>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY44226&amp;sd=2021-01-11\"\/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/loreal-unveils-loreal-water-saver-sustainable-haircare-technology-for-the-salon-and-home-at-ces-2021-301205169.html\">http:\/\/www.prnewswire.com\/news-releases\/loreal-unveils-loreal-water-saver-sustainable-haircare-technology-for-the-salon-and-home-at-ces-2021-301205169.html<\/a><\/p>\n<p>SOURCE  L&#8217;Oreal<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY44226&amp;Transmission_Id=202101110900PR_NEWS_USPR_____NY44226&amp;DateId=20210111\" style=\"border:0px; width:1px; height:1px;\"\/> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p>CLICHY, <span class=\"xn-location\">France<\/span>, <span class=\"xn-chron\">Jan. 11, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0L&#8217;Or\u00e9al today unveiled its new &#8220;beauty tech&#8221; innovation at CES 2021: <b>L&#8217;Or\u00e9al Water Saver,<\/b> a sustainable haircare system for the salon and at-home beauty routine, developed with environmental innovation company<b> Gjosa<\/b>. The system represents a new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency through advanced technology. <\/p>\n<p>    &lt;div class=&quot;PRN_ImbeddedAssetReference&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":36356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-36355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geovanny-vicente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al Unveils L&#039;Or\u00e9al Water Saver, Sustainable Haircare Technology for the Salon and Home, at CES 2021 - Multisitio 2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress2.hdnweb.com\/en\/2021\/01\/11\/loreal-unveils-loreal-water-saver-sustainable-haircare-technology-for-the-salon-and-home-at-ces-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al Unveils L&#039;Or\u00e9al Water Saver, Sustainable Haircare Technology for the Salon and Home, at CES 2021 - Multisitio 2\" \/>\n<meta property=\"og:description\" content=\"CLICHY, France, Jan. 11, 2021 \/PRNewswire\/ --\u00a0L&#039;Or\u00e9al today unveiled its new &quot;beauty tech&quot; innovation at CES 2021: L&#039;Or\u00e9al Water Saver, a sustainable haircare system for the salon and at-home beauty routine, developed with environmental innovation company Gjosa. 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