{"id":43294,"date":"2021-02-08T10:09:00","date_gmt":"2021-02-08T10:09:00","guid":{"rendered":"https:\/\/wordpress2.hdnweb.com\/2021\/02\/08\/touchdown-cadillac-wins-the-big-game-on-cars-com-with-a-194-spike-in-traffic-from-car-shopping-football-fans\/"},"modified":"2021-02-08T10:09:00","modified_gmt":"2021-02-08T10:09:00","slug":"touchdown-cadillac-wins-the-big-game-on-cars-com-with-a-194-spike-in-traffic-from-car-shopping-football-fans","status":"publish","type":"post","link":"https:\/\/wordpress2.hdnweb.com\/en\/2021\/02\/08\/touchdown-cadillac-wins-the-big-game-on-cars-com-with-a-194-spike-in-traffic-from-car-shopping-football-fans\/","title":{"rendered":"Touchdown: Cadillac Wins the Big Game on Cars.com with a 194% Spike in Traffic From Car-Shopping Football Fans"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">CHICAGO<\/span>, <span class=\"xn-chron\">Feb. 8, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0Besides Tampa Bay, this year&#8217;s big winner was <b>Cadillac<\/b> with its Edward-Scissorhands-inspired commercial that led to a <b>194% traffic bump<\/b> to its respective branded pages on\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=1960588017&amp;u=https%3A%2F%2Fwww.cars.com%2F&amp;a=Cars.com\" rel=\"nofollow\">Cars.com<\/a><\/u>\u2122 (NYSE: CARS), a leading digital automotive marketplace and solutions provider.<sup>1<\/sup> GM also saw triple-digit traffic increases to its EV pages on the marketplace while Jeep came in third place at a whopping 93% lift from car-shopping football fans. Overall, auto brands&#8217; Big Game commercials drove a 38% average increase in Cars.com site pageviews as football fans multitasked during the game and sought the marketplace&#8217;s trusted third-party input to aid them on their shopping journey. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/1013611\/cars_com_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1013611\/cars_com_Logo.jpg\" title=\"Cars.com logo (PRNewsfoto\/Cars.com)\" alt=\"Cars.com logo (PRNewsfoto\/Cars.com)\"\/><\/a>\n                <\/p>\n<\/p><\/div>\n<p>&#8220;This year&#8217;s Big Game saw 50% less OEM advertisers compared to last year, likely due to overall sports viewership down all season,&#8221; said <span class=\"xn-person\">Brooke Skinner Ricketts<\/span>, chief experience officer of Cars.com. &#8220;Some automakers favored more targeted, efficient digital media advertising on Cars.com around the Big Game to better reach the millions of active car shoppers who choose our marketplace as a critical destination to research, read reviews and connect with local dealers. As automotive brands continue to focus on this valuable in-market shopper audience, Cars.com is a leading platform for marketers who prioritize impact and efficiency.&#8221;<\/p>\n<p>For those brands that opted for a big ticket TV commercial during the game, some ads sparked more action from car shoppers than others. When <span class=\"xn-person\">Will Ferrell<\/span> portrayed holding a grudge against <span class=\"xn-location\">Norway<\/span> for the country&#8217;s electric vehicle adoption in GM&#8217;s comedic commercial, Cars.com saw a <b>169% increase<\/b> in consumers flocking to GM&#8217;s EV pages to discover more about the automaker&#8217;s EV models. In addition, the commercial triggered a <b>77% increase in total EV searches on Cars.com<\/b> during the game and a 41% increase for used Hummers. <\/p>\n<p>Visits to other featured brands&#8217; pages peaked, too:<\/p>\n<ul type=\"disc\">\n<li>93% &#8211; Jeep&#8217;s &#8216;The Middle&#8217; featuring <span class=\"xn-person\">Bruce Springsteen<\/span> <\/li>\n<li>13% &#8211; Toyota&#8217;s <span class=\"xn-person\">Jessica Long<\/span> story <\/li>\n<li>157% &#8211; Ford Mach-E, aired in select local markets<\/li>\n<\/ul>\n<p>Cars.com analyzed site traffic patterns to advertised car model pages during the eight minutes before each spot aired and again eight minutes after.<\/p>\n<p>For more reviews, car-buying advice and tips, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=2311956031&amp;u=https%3A%2F%2Fwww.cars.com%2Fnews%2F&amp;a=Cars.com%2Fnews\" rel=\"nofollow\">Cars.com\/news<\/a><\/u>.<\/p>\n<p><i><sup>1<\/sup><\/i><i>Cars.com Internal Data<\/i><\/p>\n<p><b>About CARS <br \/><\/b>CARS is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 with the flagship marketplace Cars.com and headquartered in <span class=\"xn-location\">Chicago<\/span>, the Company empowers shoppers with the data, resources, and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn, and gain market share.<\/p>\n<p>In addition to Cars.com, CARS companies include Dealer Inspire, a technology provider building solutions that future-proof dealerships with more efficient operations and connected digital experiences, FUEL, which gives dealers and OEMs the opportunity to harness the untapped power of digital video by leveraging Cars.com&#8217;s pure audience of in-market car shoppers, and DealerRater, a leading car dealer review and reputation management platform.<\/p>\n<p>The full suite of CARS properties include\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=560104629&amp;u=http%3A%2F%2Fwww.cars.com%2F&amp;a=Cars.com\" rel=\"nofollow\">Cars.com<\/a><\/u>\u2122,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=802036651&amp;u=https%3A%2F%2Fwww.dealerinspire.com%2F&amp;a=Dealer+Inspire\" rel=\"nofollow\">Dealer Inspire<\/a><\/u>\u00ae,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=1526398842&amp;u=https%3A%2F%2Fwww.dealerrater.com%2F&amp;a=DealerRater\" rel=\"nofollow\">DealerRater<\/a><\/u>\u00ae,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=3347044139&amp;u=https%3A%2F%2Ffuel.cars%2F&amp;a=FUEL\" rel=\"nofollow\">FUEL<\/a><\/u>\u2122,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=2242859296&amp;u=http%3A%2F%2Fwww.auto.com%2F&amp;a=Auto.com\" rel=\"nofollow\">Auto.com<\/a><\/u>\u2122,\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=2855188887&amp;u=http%3A%2F%2Fwww.pickuptrucks.com%2F&amp;a=PickupTrucks.com\" rel=\"nofollow\">PickupTrucks.com<\/a><\/u>\u2122 and\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=2542380247&amp;u=http%3A%2F%2Fwww.newcars.com%2F&amp;a=NewCars.com\" rel=\"nofollow\">NewCars.com<\/a><\/u>\u00ae. For more information, visit\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=3308005667&amp;u=http%3A%2F%2Fwww.cars.com%2F&amp;a=www.Cars.com\" rel=\"nofollow\">www.Cars.com<\/a><\/u>. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<\/div>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CG73047&amp;sd=2021-02-08\"\/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/touchdown-cadillac-wins-the-big-game-on-carscom-with-a-194-spike-in-traffic-from-car-shopping-football-fans-301223985.html\">http:\/\/www.prnewswire.com\/news-releases\/touchdown-cadillac-wins-the-big-game-on-carscom-with-a-194-spike-in-traffic-from-car-shopping-football-fans-301223985.html<\/a><\/p>\n<p>SOURCE  Cars.com Inc.<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CG73047&amp;Transmission_Id=202102081009PR_NEWS_USPR_____CG73047&amp;DateId=20210208\" style=\"border:0px; width:1px; height:1px;\"\/> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">CHICAGO<\/span>, <span class=\"xn-chron\">Feb. 8, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0Besides Tampa Bay, this year&#8217;s big winner was <b>Cadillac<\/b> with its Edward-Scissorhands-inspired commercial that led to a <b>194% traffic bump<\/b> to its respective branded pages on\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3061063-1&amp;h=1960588017&amp;u=https%3A%2F%2Fwww.cars.com%2F&amp;a=Cars.com\" rel=\"nofollow noopener\">Cars.com<\/a><\/u>\u2122 (NYSE: CARS), a leading digital automotive marketplace and solutions provider.<sup>1<\/sup> GM&#8230;<\/p>\n","protected":false},"author":1,"featured_media":43295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-43294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marco-carvajal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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