agosto 2020 – Página 220

EQT Donates More Than $200,000 to Local First Responders

PITTSBURGH, Aug. 3, 2020 /PRNewswire/ — As part of EQT Corporation’s continuing efforts to financially support communities in its core operational footprint, today the Company announced $210,000 in donations to local first responders. The donations were made to 21 volunteer fire departments identified as a primary first responder in the Company’s current operations areas.

…

The following departments each received a $10,000 donation:
Amwell Township Volunteer Fire Department, Washington County, PA
B.A.N.C.S. Volunteer Fire Department, Doddridge County, WV
Center Township Volunteer Fire Company, Greene County, PA
Claysville Fire Company, Washington County, PA
Cokeburg Volunteer Fire Department, Washington County, PA
Cumberland Trail Fire District, Belmont County, OH
Ellsworth Volunteer Fire Department, Washington County, PA
Fallowfield Township Fire Company, Washington County, PA
Forward Township Volunteer Fire Company, Allegheny County, PA
Hundred Volunteer Fire Department, Wetzel County, WV
Jacksonburg Volunteer Fire Department, Wetzel County, WV
Jefferson Township Volunteer Fire Company, Greene County, PA
Lone Pine Volunteer Fire Department, Washington County, PA
Marianna Fire Company, Washington County, PA
New Freeport Volunteer Fire Company, Greene County, PA
Richeyville Fire Company, Washington County, PA
Smith Township Volunteer Fire Department, Belmont County, OH
Wayne Township Volunteer Fire Company, Greene County, PA
Waynesburg Franklin Volunteer Fire Company, Greene County, PA
West Finley Township Fire Company, Washington County, PA
Wileyville Volunteer Fire Department, Wetzel County, WV

«The past several months have been tough for many local volunteer departments due to the cancellation or postponement of many fundraisers and community events,» said Mike Lauderbaugh, Vice President of Environmental, Health & Safety with EQT Corporation. «While these donations would have happened, regardless of the pandemic, we want to pay special attention to and recognize all that these men and women do on a daily basis to keep our communities safe.»

«Covering the costs of needed equipment is becoming harder and harder every day. The cost of a new fire truck has almost doubled in the past twenty-five years,» said Jeff Marshall, Chief of the Waynesburg Franklin Township Volunteer Fire Company. «We are always looking for partners to assist us in staying up to date with our equipment needs. EQT has historically been just that, an excellent partner that is there when needed. This donation will go to offset the cost of our new fire truck and the equipment that will be stored on that truck. As always EQT is there for us when needed.»

About EQT Corporation
EQT Corporation is a leading independent natural gas production company with operations focused in the cores of the Marcellus and Utica Shales in the Appalachian Basin. We are dedicated to responsibly developing our world-class asset base and being the operator of choice for our stakeholders. By leveraging a culture that prioritizes operational efficiency, technology and sustainability, we seek to continuously improve the way we produce environmentally responsible, reliable and low-cost energy. We have a longstanding commitment to the safety of our employees, contractors, and communities, and to the reduction of our overall environmental footprint. Our values are evident in the way we operate and in how we interact each day – trust, teamwork, heart, and evolution are at the center of all we do.

Media Contact:
Josie Schultz
Manager External Communications
412.395.3365
jlschultz@eqt.com

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SOURCE EQT Corporation

Solectrac receives prestigious World Alliance Efficient Solution Label

MENDOCINO, Calif., Aug. 3, 2020 /PRNewswire/ — Solectrac is proud to announce another milestone in its pursuit of creating innovative solutions to Climate Change with its zero emission electric tractors.

«We are very excited to announce that Solectrac has been awarded the World Alliance’s Solar Impulse Efficient Solution Label!» said Steve Heckeroth, CEO and Founder of this first to market North American electric tractor company. «Solectrac electric tractors are a sound solution to some of the planet’s great challenges,» Heckeroth continued.

Solectrac, located in Northern California, manufactures and distributes 100% battery powered electric tractors that can be charged from the utility grid or renewable energy. The company offers 2 models in the 40 HP and under category, the most widely used size in the US. «Since our company is located in wine country and many of the wineries are concerned about their environmental impact, but typically use larger diesel machines, we are developing a 70 HP electric vineyard tractor next,» Heckeroth reported.

The Solar Impulse Foundation is an organization «boosting the adoption of profitable solutions to protect the environment.» In addition to engaging with government, institutions and decision makers, the Foundation is soliciting and labeling 1000 of the most efficient and profitable solutions that will help transition society into an economically viable and environmentally sustainable future. Solectrac has now joined their ranks with its quiet, powerful and low maintenance electric tractors.

There are currently over 600 recipients worldwide that have received the World Alliance’s label. Proposals are assessed by independent experts in a rigorous assessment process that considers credibility of concept, scalability, profitability, and environmental and economic benefits. The Foundations’ Chair, Bertrand Piccard and Andre Borschberg, co-piloted the Solar Impulse, a solar powered airplane around the world in 2016. Piccard is envisioning «ecology through the lens of profitability.» Patrons of the Foundation include former Vice President Al Gore and British Business Magnate Richard Branson.

As a California Benefit Corporation and Certified B Corp, «Solectrac’s mission is to use business as a force for good,» said Heather Paulson, COO. Heckeroth added, «We know that the Solar Impulse Efficient Solution label will bring awareness of our technology and the great potential it provides to grow food and maintain our built environment without causing harm to people or the planet.»

Solectrac is in the final month of an equity crowdfunding campaign to increase production, lower costs and meet the demand for its powerful electric tractors.

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SOURCE Solectrac, Inc.

McLean Packaging Commits to Completely Renewable Energy

MOORESTOWN, N.J., Aug. 3, 2020 /PRNewswire/ — McLean Packaging, a turnkey provider of rigid set boxes, folding cartons, corrugated displays, and thermoformed packaging solutions with emphasis on the beauty and personal care sectors, has contracted with national energy advisory firm 5 and ENGIE Resources LLC on a five-year energy agreement that supports the development of renewables. The deal supports McLean’s zero-carbon transition and sustainability goals, which include…

McLean Packaging’s manufacturing footprint is robust – the company has three production facilities across New Jersey and Pennsylvania totaling nearly half a million square feet – making its commitment to 100% green energy substantial. McLean utilizes a lengthy lineup of sophisticated equipment – including industrial printing presses, folder/gluers, thermoformers, rigid box converters, and more – to meet its growing demands for concept-to-completion packaging solutions for customers in the beauty, personal care, confectionary, and other sectors.

McLean’s usage will be 100% matched by Green-e® certified Renewable Energy Credits (RECs), as determined by the Center for Resource Solutions. The independently verified credits play a critical role in making green power possible for electricity consumers nationwide, by providing revenue to support new projects. The RECs in this agreement include offshore wind credits, representing environmental benefits equal to removing more than 6,500 gasoline-powered passenger cars from U.S. roads.

«From installing more than 75,000 solar panels to utilizing paper products certified by the Forest Stewardship Council and Sustainable Forest Initiative, sustainability has been at the forefront of McLean Packaging’s operations for years,» said Jeff Besnick, Vice President of McLean Packaging. «As consumers continue to demand products that espouse eco-friendliness, we are proud to play our part in providing packaging with as small a carbon footprint as possible – from power sourcing to materials.»

McLean also is committing to a program of perpetual progress in sustainability via expert consulting. 5’s team will continue to provide market intelligence, account management services, and ongoing analysis to support McLean Packaging’s commitment to environmental stewardship and energy cost control. ENGIE Resources brings a successful history of assisting clients in meeting sustainability goals through the use of clean, affordable, innovative, and resilient energy solutions.

About McLean Packaging
Established in 1961, McLean Packaging is a turnkey provider of packaging solutions for the beauty, personal care, confectionary, and other sectors. Comprising over 200 employees across three facilities totaling nearly 500,000 square feet, the company specializes in rigid set boxes, folding cartons, corrugated displays, and thermoformed solutions. Unlike many packaging solutions suppliers, McLean’s continued investment in gluing, printing, and other ancillary infrastructure allows it to create packages entirely within its own organization – a differentiator that yields efficiency, consistency, and streamlined customer collaboration.

McLean Packaging is headquartered in Moorestown, NJ, with additional production facilities in Pennsauken, NJ and Nazareth, PA. For more information, visit www.McLeanPackaging.com.

About 5
Founded in 2011, 5 comprises a team of energy innovators, commodity traders, analysts, engineers and former energy supplier executives. Together they serve a broad array of private and public sector clients throughout the United States and Mexico, providing strategic advice on energy-related matters including procurement, rate optimization, risk management, demand-side management, renewable power, and distributed generation. With an eye on growth, 5 has initiated a number of strategic acquisitions and partnerships and has been named to the Inc. 5000 list of fastest-growing companies in the U.S. for four consecutive years. The firm has also received numerous accolades and national awards for its corporate culture, leadership and innovation. For more information, please visit www.energyby5.com or call (972) 445-9584. Follow 5 on LinkedIn, Facebook and Instagram.

About ENGIE Resources
ENGIE Resources LLC is a subsidiary of ENGIE North America Inc. and part of the international energy group ENGIE. As a leading electricity supplier to non-residential consumers in the United States, we deliver a combination of products and services, highly rated customer service, and financial strength that provides unique and compelling value to our customers. Now offering solar and other renewable energy options, demand response, and on-bill financing, we assure our customers that they can count on us to create effective, customized plans. Our in-house energy experts work with customers to understand their operations, tailoring products and services specific to their business and budget. For more about ENGIE Resources, visit www.engieresources.com. Follow ENGIE Resources on LinkedIn, Twitter and Facebook.

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SOURCE McLean Packaging

21 Acres: Historic Food Sales at Local Market amid Covid-19

WOODINVILLE, Wash., Aug. 3, 2020 /PRNewswire/ — A local retail farm market that buys from more than one hundred sustainable farmers and producers is seeing historic local food sales amid the coronavirus pandemic.

Shoppers are seeking out alternatives to traditional grocery stores and rampant restaurant closures, says Caroline Ferguson, Farm Market Lead at 21 Acres Center for Local Food and Sustainable Living. These alternatives include King County farms, mills, and ranches that utilize time-honored techniques to improve soil health and draw carbon out of the atmosphere. «It’s a shift that could mark a turning point for local food and sustainable farming that works to mitigate climate change,» said Ferguson.

Since the COVID-19 outbreak became national news in early March, the Farm Market has seen sales nearly double over 2019’s numbers. Not only have total sales gone up, but customers are increasingly buying a large portion of their weekly groceries locally, instead of just specialty items; the average transaction size has increased 74% compared to 2019 according to Ferguson, with a record sales day set on July 3rd.

A recent survey of 21 Acres Farm Market customers showed that over 60% of respondents said that they have learned new cooking skills, from sourdough to cheesemaking to canning, since Governor Jay Inslee’s stay-at-home order went into effect. «The coronavirus has made many customers see the importance of food that was grown close to home,» said Ferguson. «People seem to be valuing a shorter supply chain from farm to table and are making local, seasonal food work for their families.»

«We have always shopped [locally],» said a customer, «but in the last year or two, the frequency had dropped off. My family and I have pledged to continue to shop and support local farmers even after this pandemic is over.»

«We’re hopeful that this sea change could benefit our local economy and the environment,» added Ferguson. «Since many small local farms use climate-conscious regenerative practices, this movement could lead to crucial advances in the fight to stop and reverse climate change.»

About 21 Acres:
21 Acres Center for Local Food & Sustainable Living is a center for agroecological education whose purpose is to promote the benefits of local food systems within the context of climate challenges. We explore the relationship between our natural and built environments through food and farm-based educational programs, workshops, and tours in the farm, market, and LEED Platinum certified building.

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SOURCE 21 Acres Center for Local Food

South FL Doctor Dressed as Superhero Donates COVID-19 Safety Products to USPS Workers

FORT LAUDERDALE, Fla., Aug. 3, 2020 /PRNewswire/ — D.O.L Injury Centers is a federal workers compensation clinic easily recognized by its company mascot known as FED MAN. Since this pandemic started, the Clinic Director, Dr. Robert Kustin, has been seen in full superhero attire surprising USPS centers with complimentary shipments of hand sanitizer bottles and stations.

Dr. Kustin and the team at D.O.L Injury Centers understands the bravery displayed by the…

Dr. Kustin and the team at D.O.L Injury Centers understands the bravery displayed by the USPS workers during this pandemic, or as they refer to them, «our unsung heroes.» The majority of their patients are USPS and TSA employees who need help with their job related injuries and filing the federal workers comp claims they need to receive treatment. «This is a very difficult time for the USPS. They are on the front lines day in and day out getting us our mail. We know what they are going through and want to show our appreciation and help keep them safe,» is Dr. Kustin’s response when asked why he’s been going out of his way to deliver these donations in a superhero outfit from head to toe in the hot Florida weather.

The first donation came on May 5, when 1,000 hand sanitizer bottles were delivered to the USPS center in Fort Lauderdale. On June 9, they delivered hand sanitizer stations to the USPS Miami distribution center, where he was awarded with a certificate of recognition for his kind donation. Dr. Kustin has more donations coming, but likes to surprise the USPS workers, in true superhero fashion.

Federal workers who are injured on the job, struggle with getting their claims with the Office of Workers’ Compensation approved so they can receive treatment. D.O.L Injury Centers specializes in not only providing medical care for injured Federal employees, but also full claim assistance so they can get back to work. For more info visit: https://dolinjurycenters.com/

Contact:
Danny Miranda, Director of PR
Pithy Marketing, LLC
(954) 993-6969
244588@email4pr.com
www.pithymarketing.com

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SOURCE D.O.L Injury Centers

El renovado Honda Odyssey 2021 lleva a las familias a un paseo «encantado»

TORRANCE, California, 3 de agosto de 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda lleva su Odyssey 2021 actualizado, que sale a la venta hoy, a un paseo mágico con algunos personajes icónicos y atracciones del Disneyland^® Resort con la presentación de «Enchanted Odyssey», la campaña de redes sociales más reciente de Honda: (<a target="_blank"…

Honda celebra su 15.º año como Vehículo Oficial de Disneyland^® Resort, y la campaña «Enchanted Odyssey» destaca funciones que hacen del Odyssey el «Vehículo Familiar Superior» de la marca, entre ellas, su cámara para asientos traseros CabinWatch^®, la primera en su clase, un interior espacioso y la lista de reproducción Disney Hits presentada por el Honda Odyssey (http://disneymusic.co/EnchantedOdyssey) y disponible a través de integración con Apple CarPlay^® y Android Auto™, que se reproduce a través del sistema Display Audio del minivan. En la campaña «Enchanted Odyssey», una familia recorre el camino de los recuerdos en un viaje mágico que combina atracciones y personajes icónicos de Disneyland^® Resort, incluso el Castillo de la Bella Durmiente, Star Wars: Galaxy’s Edge, Dumbo el Elefante Volador y, por supuesto, Mickey Mouse, mientras se escucha la lista de reproducción Disney Hits utilizando Apple CarPlay^®. La creatividad de la campaña se presentará en las plataformas de redes sociales de Honda y se extenderá a otras propiedades digitales.

Además de esta campaña, Honda está lanzando una amplia campaña en Pinterest que incluye una Pin Extension, un micrositio interactivo, que presenta el Odyssey 2021 de Honda. Este micrositio interactivo en Pinterest es el primero para la marca Honda y está en línea con su relación con Disneyland^® Resort, pues Disney es la marca más buscada en la plataforma.¹ También en Pinterest, la campaña usará una combinación de video, estática y pines carrusel, que permiten a los fans marcar y guardar sus publicaciones favoritas.

Honda Odyssey 2021 renovado
El Honda Odyssey ha sido el minivan de mayor venta al detalle de Estados Unidos durante diez años consecutivos, con más de 1.1 millones de vehículos vendidos a lo largo de la década. El modelo del Odyssey 2021 que sale a la venta hoy se beneficia con numerosas mejoras en estilo, tecnología y funciones de seguridad. El nuevo sistema de Recordatorio del Asiento Trasero es estándar en todas las versiones del Odyssey, y usa una campanilla audible y un mensaje que se exhibe en el panel de instrumentos para recordar a los conductores que revisen el asiento trasero. Además, por primera vez en la industria, las versiones del Odyssey con CabinWatch^® integran también el sistema de cámara del asiento trasero con el recordatorio y muestran el área de asientos trasera en la pantalla Display Audio. Además, la suite de tecnologías de seguridad y asistencia al conductor Honda Sensing^® es estándar en todas las versiones del Odyssey 2021.

Odyssey establece un alto estándar para los minivans al centrarse en funciones y prestaciones que requieren las familias con niños, tales como amplio espacio interior, flexibilidad de los asientos y una experiencia de conducción que mantendrá a los padres felices. El Honda Odyssey se produce exclusivamente en la planta automotriz de Honda en Lincoln, Alabama, junto con el Honda Pilot, el Passport y la Ridgeline.

Honda y Disneyland^® Resort
Honda mantiene una tradicional alianza corporativa con el Disneyland^® Resort, que comenzó en 2005 con el patrocinio de Honda de los fuegos artificiales de Disneyland^® Park. Hoy la alianza presenta el patrocinio de la clásica atracción Autopia de Disneyland^® Resort, que se remonta al día de inauguración de Disneyland^® Park en 1955 y permite a los visitantes ponerse al volante de un automóvil y hacer un viaje por un camino sinuoso. El patrocinio de Honda de Autopia es «impulsado por Honda» e incluye una actualización de la imagen y la historia de la atracción con productos y conceptos de Honda presentados en todas partes, que se completó en 2016.

Acerca de Honda
Honda ofrece una línea completa de vehículos confiables, con un consumo eficiente de combustible, divertidos de manejar y con tecnologías de seguridad avanzadas, que se venden a través de más de 1,000 concesionarios independientes de Honda en los Estados Unidos. La línea de Honda incluye los automóviles de pasajeros Fit, Civic y Accord, los vehículos deportivos utilitarios HR-V, CR-V, Passport y Pilot, la camioneta Ridgeline y el minivan Odyssey. La línea de vehículos electrificados de Honda incluye el sedán híbrido-eléctrico Insight, el Accord Hybrid, el CR-V Hybrid y la serie Clarity.

Honda produce automóviles en los Estados Unidos desde hace más de 35 años y actualmente opera 19 grandes centros de fabricación en América del Norte. En 2019, más del 90% del total de vehículos de la marca Honda vendidos en los Estados Unidos se fabricaron en América del Norte, con partes de producción nacional e internacional.

Acerca del Disneyland^® Resort
Ubicado en aproximadamente 500 acres en Anaheim, California, el Disneyland^® Resort cuenta con dos espectaculares parques temáticos –Disneyland^® (el parque temático original de Disney) y el parque Disney California Adventure^®–, además del Downtown Disney^® District, que ofrece experiencias únicas culinarias, de entretenimiento y de compras. Los tres hoteles del resort son el Disney’s Grand Californian Hotel & Spa, con 1019 habitaciones y 45 habitaciones de dos recámaras equivalentes a unidades del DVC, el Disneyland Hotel, de 973 habitaciones, y el Disney’s Paradise Pier Hotel, de 481 habitaciones. Si desea información detallada acerca del Disneyland^® Resort, visite www.disneyland.com.

¹[«Pinterest, datos internos, EE. UU., 2019»]

Video – https://www.youtube.com/watch?v=sTVzEJX3vqY

Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

FUENTE Honda

El renovado Honda Odyssey 2021 lleva a las familias a un paseo «encantado»

¹[«Pinterest, datos internos, EE. UU., 2019»]

Video – https://www.youtube.com/watch?v=sTVzEJX3vqY

Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

FUENTE Honda

Refreshed 2021 Honda Odyssey Takes Families on an «Enchanted» Ride

TORRANCE, Calif., Aug. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda is taking its upgraded 2021 Odyssey, on sale today, on a magical ride with some iconic characters and attractions from the Disneyland^® Resort with the debut of «Enchanted Odyssey,» Honda’s latest social media campaign: (<a target="_blank"…

Honda is celebrating its 15^th year as the Official Vehicle of Disneyland^® Resort and the «Enchanted Odyssey» campaign emphasizes features that make Odyssey the brand’s «Ultimate Family Vehicle,» including its first-in-class CabinWatch^® rear-seat camera, spacious interior and the Disney Hits playlist presented by the Honda Odyssey (http://disneymusic.co/EnchantedOdyssey), available through Apple CarPlay^® and Android Auto™ integration, that plays through the minivan’s Display Audio system. In the «Enchanted Odyssey» campaign, a family travels down memory lane on a magical journey that mixes in iconic Disneyland^® Resort attractions and characters, including Sleeping Beauty Castle, Star Wars: Galaxy’s Edge, Dumbo the Flying Elephant and, of course, Mickey Mouse, while listening to the Disney Hits playlist utilizing Apple CarPlay^®. The campaign creative will be featured on Honda’s social media platforms, and will stretch across other digital properties.

Adding to the campaign, Honda is launching an extensive Pinterest campaign which includes a Pin Extension, an interactive microsite, featuring the 2021 Honda Odyssey. This interactive microsite on Pinterest is a first for the Honda brand and aligns with its Disneyland^® Resort relationship, as Disney is the most searched brand on the platform¹. Also on Pinterest, the campaign will use a combination of video, static and carousel pins, which enable fans to bookmark and save their favorite posts.

Refreshed 2021 Honda Odyssey
The Honda Odyssey has been America’s retail best-selling minivan for 10 consecutive years with more than 1.1 million vehicles sold over the decade. The 2021 model-year Odyssey going on sale today benefits from numerous enhancements to styling, technology and safety features. A new Rear Seat Reminder system is standard on all Odyssey trims, which uses an audible chime and a message displayed on the instrument panel to remind drivers to check the rear seat. Moreover, as an industry first, Odyssey trims with CabinWatch^® also integrate the rear-seat camera system with the reminder, displaying the rear seating area on the Display Audio screen. In addition, the Honda Sensing^® suite of safety and driver-assistive technologies is standard equipment on all trims of the 2021 Odyssey.

Odyssey sets a high standard for minivans by focusing on features and capabilities required by families with children, such as ample interior space, seating flexibility and a driving experience that will keep parents happy. The Honda Odyssey is produced exclusively at Honda’s Lincoln, Ala. auto plant alongside the Honda Pilot, Passport and Ridgeline.

Honda and Disneyland^® Resort
Honda has a long-standing corporate alliance with the Disneyland^® Resort, which began in 2005, with Honda’s sponsorship of Disneyland^® Park’s fireworks. Today, the alliance features sponsorship of the classic Disneyland^® Resort Autopia attraction, which dates back to the opening day of Disneyland^® Park in 1955 and allows guests to get behind the wheel of a car and cruise on a winding road trip. Honda’s sponsorship of Autopia is «Honda powered,» and includes an update to the attraction’s look and storyline with Honda products and concepts featured throughout, which was completed in 2016.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Insight hybrid-electric sedan, Accord Hybrid, CR-V Hybrid and the Clarity series.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About the Disneyland^® Resort
Located on approximately 500 acres in Anaheim, California, the Disneyland^® Resort features two spectacular theme parks – Disneyland^® (the original Disney theme park) and Disney California Adventure^® park – plus the Downtown Disney^® District comprised of unique dining, entertainment and shopping experiences. The Resort’s three hotels are the 1019-room Disney’s Grand Californian Hotel & Spa, which also features 45 two-bedroom equivalent DVC units; the 973-room Disneyland Hotel and the 481-room Disney’s Paradise Pier Hotel. For detailed information about the Disneyland^® Resort, please visit www.disneyland.com.

¹[«Pinterest, internal data, US, 2019»]

Video – https://www.youtube.com/watch?v=sTVzEJX3vqY

Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

SOURCE Honda

El renovado Honda Odyssey 2021 lleva a las familias a un paseo «encantado»

¹[«Pinterest, datos internos, EE. UU., 2019»]

Video – https://www.youtube.com/watch?v=sTVzEJX3vqY

Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

FUENTE Honda

got milk?: una nueva generación adopta la frase icónica

WASHINGTON, 3 de agosto de 2020 /PRNewswire-HISPANIC PR WIRE/ — Cuando las cosas se pusieron difíciles este año, los estadounidenses se aseguraron de tener leche, mucha más leche. Aunque no es sorpresa que a la gente le gusta la leche, fue sorprendente ver todo lo que han hecho después. Los niños, y los niños que llevamos dentro, encontraron nuevas formas de tomarla, de acompañarla, y sobre todo, de disfrutarla.

<div id="prni_dvprnevide80cleft" title="New TV and digital creative from got milk?, featuring…

got milk? se presenta a una nueva generación
El surgimiento de la leche como una superestrella en las redes sociales durante la cuarentena, inspiró a MilkPEP, el grupo que representa a las compañías lecheras de Estados Unidos, a traer de vuelta el famoso slogan got milk? a un escenario nacional y a una nueva generación de consumidores de leche.

«Me ha inspirado mucho la creatividad con la que la gente ha adoptado la leche este año», dijo Yin Woon Rani, CEO de MilkPEP. «Desde batir el café Dalgona hasta correr una milla con un vaso de leche en la mano, los TikTok-ers de hoy están encontrando más formas de conectarse con la leche. Todo este amor a la leche nos inspiró a reimaginar got milk? para la nueva generación social.»

No es ninguna novedad que la leche sea la bebida favorita de los niños – y de sus padres- en todas partes. La leche tiene la combinación perfecta del sabor que le encanta a los niños y la nutrición que necesitan para seguir creciendo. De hecho, es la fuente alimenticia principal de calcio y vitamina D, los cuales son esenciales en la dieta de los niños¹. Ninguna otra bebida contiene el mismo poder nutricional de los 9 nutrientes esenciales de la leche por sólo alrededor de 25 centavos por cada vaso de 8 onzas.

La leche recupera su lugar esencial en los corazones y los refrigeradores de Estados Unidos
Cuando los estadounidenses se enfrentaron a tiempos difíciles, compraron más leche, y no solo durante las fases iniciales de «abastecimiento» de la pandemia. Los consumidores han continuado comprando leche en cantidades que no se habían visto en años, subiendo aproximadamente un 4 por ciento en ventas minoristas en lo que va del año². La leche es «esencial» para las comidas de los hogares que toman leche y el 80 por ciento la consumen en casa³.Los padres deciden comprar leche porque confían en su nutrición, versatilidad y sabor. De hecho, el 72 por ciento de las mamás dijeron que la leche fue el alimento imprescindible en casa en cuanto llegaron las órdenes de confinamiento, por encima de alimentos básicos como pan, huevo y verduras⁴.

got milk? le pide a la nueva generación que muestre lo que hace
Hoy, got milk? se transforma con nuevas caras y nuevas plataformas que llevan la icónica campaña a una nueva generación, pidiéndoles a los niños y adolecentes que muestren lo que tienen (show us what you got). Desde la medallista de oro olímpica Katie Ledecky uniéndose a la red social del momento TikTok, hasta reimaginar la temporada de «regreso a clases», got milk? proporcionará experiencias inesperadas para ayudar a los niños y a los padres a encontrar más diversión, nutrición y normalidad en un mundo en constante cambio.

«Estoy súper contenta de ser parte de un nuevo got milk? con todas las personas increíbles haciendo cosas realmente geniales con la leche «, dijo Kheris Rogers, la joven co-creadora de Flexin’ in my Complexion™.» ¡Creo que es muy importante celebrar lo que nos hace únicos, por eso me emociona mostrarle a mi comunidad lo que hago con leche, y desafiarlos a hacer lo mismo!»

Arraigada en las redes sociales y contenido de influencers, la nueva campaña de got milk? también incluye publicidad televisiva y digital, así como asociaciones y promociones. Busca got milk? en YouTube.com/gotmilk para seguir la acción.

«La reinvención de esta icónica campaña toma esta línea también icónica como un nuevo comienzo para nuestra industria», dijo Rani. «Nuestros socios en el Consejo de Procesadores de Leche de California – creadores de la famosa campaña got milk? – y el resto de la industria y las marcas de leche en todo el país, están muy entusiasmados de traer got milk? de vuelta a nivel nacional, a una nueva generación de amantes de la leche.»

Información sobre MilkPEP
El Programa Educativo de los Procesadores de Leche (MilkPEP) de Washington DC fue fundado por las compañías lecheras del país que están comprometidas a aumentar el consumo de leche. MilkPEP lleva a cabo la campaña Leche. Amor por lo verdadero, una campaña multifacética diseñada para educar a los consumidores sobre los excelentes beneficios nutritivos de la leche, con 9 nutrientes esenciales, incluyendo proteína de alta calidad, en cada vaso de 8 onzas. Para más información, visita fuertesconleche.com. sociedAD/Campbell Ewald es la agencia creativa para la campaña – de las compañías lecheras de Estados Unidos.

¹O’Neil, C.E.; Nicklas, T.A.; Fulgoni, V.L., III. Food Sources of Energy and Nutrients of Public Health Concern and Nutrients to Limit with a Focus on Milk and other Dairy Foods in Children 2 to 18 Years of Age: National Health and Nutrition Examination Survey, 2011–2014. Nutrients. 2018;10;1050.
²IRI MULO+C data January 1-June 12, 2020
³MilkPEP/Radius Illumination research Q3 2019 & Q1 2020
⁴MilkPEP/Radius Illumination research among 201 Moms 3/17-4/19

Video – https://www.youtube.com/watch?v=gx_LFiiqNnM

Logo – https://mma.prnewswire.com/media/1222582/Got_Milk_Logo.jpg

FUENTE Milk Processor Education Program (MilkPEP)