got milk?: una nueva generación adopta la frase icónica

WASHINGTON, 3 de agosto de 2020 /PRNewswire-HISPANIC PR WIRE/ — Cuando las cosas se pusieron difíciles este año, los estadounidenses se aseguraron de tener leche, mucha más leche. Aunque no es sorpresa que a la gente le gusta la leche, fue sorprendente ver todo lo que han hecho después. Los niños, y los niños que llevamos dentro, encontraron nuevas formas de tomarla, de acompañarla, y sobre todo, de disfrutarla.

<div id="prni_dvprnevide80cleft" title="New TV and digital creative from got milk?, featuring…

WASHINGTON, 3 de agosto de 2020 /PRNewswire-HISPANIC PR WIRE/ — Cuando las cosas se pusieron difíciles este año, los estadounidenses se aseguraron de tener leche, mucha más leche. Aunque no es sorpresa que a la gente le gusta la leche, fue sorprendente ver todo lo que han hecho después. Los niños, y los niños que llevamos dentro, encontraron nuevas formas de tomarla, de acompañarla, y sobre todo, de disfrutarla.

got milk? se presenta a una nueva generación
El surgimiento de la leche como una superestrella en las redes sociales durante la cuarentena, inspiró a MilkPEP, el grupo que representa a las compañías lecheras de Estados Unidos, a traer de vuelta el famoso slogan got milk? a un escenario nacional y a una nueva generación de consumidores de leche.

«Me ha inspirado mucho la creatividad con la que la gente ha adoptado la leche este año», dijo Yin Woon Rani, CEO de MilkPEP. «Desde batir el café Dalgona hasta correr una milla con un vaso de leche en la mano, los TikTok-ers de hoy están encontrando más formas de conectarse con la leche. Todo este amor a la leche nos inspiró a reimaginar got milk? para la nueva generación social.»

No es ninguna novedad que la leche sea la bebida favorita de los niños – y de sus padres- en todas partes. La leche tiene la combinación perfecta del sabor que le encanta a los niños y la nutrición que necesitan para seguir creciendo. De hecho, es la fuente alimenticia principal de calcio y vitamina D, los cuales son esenciales en la dieta de los niños1. Ninguna otra bebida contiene el mismo poder nutricional de los 9 nutrientes esenciales de la leche por sólo alrededor de 25 centavos por cada vaso de 8 onzas.

La leche recupera su lugar esencial en los corazones y los refrigeradores de Estados Unidos
Cuando los estadounidenses se enfrentaron a tiempos difíciles, compraron más leche, y no solo durante las fases iniciales de «abastecimiento» de la pandemia. Los consumidores han continuado comprando leche en cantidades que no se habían visto en años, subiendo aproximadamente un 4 por ciento en ventas minoristas en lo que va del año2. La leche es «esencial» para las comidas de los hogares que toman leche y el 80 por ciento la consumen en casa3.Los padres deciden comprar leche porque confían en su nutrición, versatilidad y sabor. De hecho, el 72 por ciento de las mamás dijeron que la leche fue el alimento imprescindible en casa en cuanto llegaron las órdenes de confinamiento, por encima de alimentos básicos como pan, huevo y verduras4.

got milk? le pide a la nueva generación que muestre lo que hace
Hoy, got milk? se transforma con nuevas caras y nuevas plataformas que llevan la icónica campaña a una nueva generación, pidiéndoles a los niños y adolecentes que muestren lo que tienen (show us what you got). Desde la medallista de oro olímpica Katie Ledecky uniéndose a la red social del momento TikTok, hasta reimaginar la temporada de «regreso a clases», got milk? proporcionará experiencias inesperadas para ayudar a los niños y a los padres a encontrar más diversión, nutrición y normalidad en un mundo en constante cambio.

«Estoy súper contenta de ser parte de un nuevo got milk? con todas las personas increíbles haciendo cosas realmente geniales con la leche «, dijo Kheris Rogers, la joven co-creadora de Flexin’ in my Complexion™.» ¡Creo que es muy importante celebrar lo que nos hace únicos, por eso me emociona mostrarle a mi comunidad lo que hago con leche, y desafiarlos a hacer lo mismo!»

Arraigada en las redes sociales y contenido de influencers, la nueva campaña de got milk? también incluye publicidad televisiva y digital, así como asociaciones y promociones. Busca got milk? en YouTube.com/gotmilk para seguir la acción.

«La reinvención de esta icónica campaña toma esta línea también icónica como un nuevo comienzo para nuestra industria», dijo Rani. «Nuestros socios en el Consejo de Procesadores de Leche de California – creadores de la famosa campaña got milk? – y el resto de la industria y las marcas de leche en todo el país, están muy entusiasmados de traer got milk? de vuelta a nivel nacional, a una nueva generación de amantes de la leche.»

Información sobre MilkPEP
El Programa Educativo de los Procesadores de Leche (MilkPEP) de Washington DC fue fundado por las compañías lecheras del país que están comprometidas a aumentar el consumo de leche. MilkPEP lleva a cabo la campaña Leche. Amor por lo verdadero, una campaña multifacética diseñada para educar a los consumidores sobre los excelentes beneficios nutritivos de la leche, con 9 nutrientes esenciales, incluyendo proteína de alta calidad, en cada vaso de 8 onzas.  Para más información, visita fuertesconleche.com. sociedAD/Campbell Ewald es la agencia creativa para la campaña – de las compañías lecheras de Estados Unidos.

1 O’Neil, C.E.; Nicklas, T.A.; Fulgoni, V.L., III. Food Sources of Energy and Nutrients of Public Health Concern and Nutrients to Limit with a Focus on Milk and other Dairy Foods in Children 2 to 18 Years of Age: National Health and Nutrition Examination Survey, 2011–2014. Nutrients. 2018;10;1050.
2IRI MULO+C data January 1-June 12, 2020
3MilkPEP/Radius Illumination research Q3 2019 & Q1 2020 
4MilkPEP/Radius Illumination research among 201 Moms 3/17-4/19

Video – https://www.youtube.com/watch?v=gx_LFiiqNnM

Logo – https://mma.prnewswire.com/media/1222582/Got_Milk_Logo.jpg

FUENTE Milk Processor Education Program (MilkPEP)

El renovado Honda Odyssey 2021 lleva a las familias a un paseo «encantado»

TORRANCE, California, 3 de agosto de 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda lleva su Odyssey 2021 actualizado, que sale a la venta hoy, a un paseo mágico con algunos personajes icónicos y atracciones del Disneyland® Resort con la presentación de «Enchanted Odyssey», la campaña de redes sociales más reciente de Honda: (<a target="_blank"…

TORRANCE, California, 3 de agosto de 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda lleva su Odyssey 2021 actualizado, que sale a la venta hoy, a un paseo mágico con algunos personajes icónicos y atracciones del Disneyland® Resort con la presentación de «Enchanted Odyssey», la campaña de redes sociales más reciente de Honda: (https://honda.us/EnchantedOdyssey).

Honda celebra su 15.º año como Vehículo Oficial de Disneyland® Resort, y la campaña «Enchanted Odyssey» destaca funciones que hacen del Odyssey el «Vehículo Familiar Superior» de la marca, entre ellas, su cámara para asientos traseros CabinWatch®, la primera en su clase, un interior espacioso y la lista de reproducción Disney Hits presentada por el Honda Odyssey (http://disneymusic.co/EnchantedOdyssey) y disponible a través de integración con Apple CarPlay® y Android Auto™, que se reproduce a través del sistema Display Audio del minivan. En la campaña «Enchanted Odyssey», una familia recorre el camino de los recuerdos en un viaje mágico que combina atracciones y personajes icónicos de Disneyland® Resort, incluso el Castillo de la Bella Durmiente, Star Wars: Galaxy’s Edge, Dumbo el Elefante Volador y, por supuesto, Mickey Mouse, mientras se escucha la lista de reproducción Disney Hits utilizando Apple CarPlay®. La creatividad de la campaña se presentará en las plataformas de redes sociales de Honda y se extenderá a otras propiedades digitales.

Además de esta campaña, Honda está lanzando una amplia campaña en Pinterest que incluye una Pin Extension, un micrositio interactivo, que presenta el Odyssey 2021 de Honda. Este micrositio interactivo en Pinterest es el primero para la marca Honda y está en línea con su relación con Disneyland® Resort, pues Disney es la marca más buscada en la plataforma.1 También en Pinterest, la campaña usará una combinación de video, estática y pines carrusel, que permiten a los fans marcar y guardar sus publicaciones favoritas.

Honda Odyssey 2021 renovado
El Honda Odyssey ha sido el minivan de mayor venta al detalle de Estados Unidos durante diez años consecutivos, con más de 1.1 millones de vehículos vendidos a lo largo de la década. El modelo del Odyssey 2021 que sale a la venta hoy se beneficia con numerosas mejoras en estilo, tecnología y funciones de seguridad. El nuevo sistema de Recordatorio del Asiento Trasero es estándar en todas las versiones del Odyssey, y usa una campanilla audible y un mensaje que se exhibe en el panel de instrumentos para recordar a los conductores que revisen el asiento trasero. Además, por primera vez en la industria, las versiones del Odyssey con CabinWatch® integran también el sistema de cámara del asiento trasero con el recordatorio y muestran el área de asientos trasera en la pantalla Display Audio. Además, la suite de tecnologías de seguridad y asistencia al conductor Honda Sensing® es estándar en todas las versiones del Odyssey 2021.

Odyssey establece un alto estándar para los minivans al centrarse en funciones y prestaciones que requieren las familias con niños, tales como amplio espacio interior, flexibilidad de los asientos y una experiencia de conducción que mantendrá a los padres felices. El Honda Odyssey se produce exclusivamente en la planta automotriz de Honda en Lincoln, Alabama, junto con el Honda Pilot, el Passport y la Ridgeline.

Honda y Disneyland® Resort
Honda mantiene una tradicional alianza corporativa con el Disneyland® Resort, que comenzó en 2005 con el patrocinio de Honda de los fuegos artificiales de Disneyland® Park. Hoy la alianza presenta el patrocinio de la clásica atracción Autopia de Disneyland® Resort, que se remonta al día de inauguración de Disneyland® Park en 1955 y permite a los visitantes ponerse al volante de un automóvil y hacer un viaje por un camino sinuoso. El patrocinio de Honda de Autopia es «impulsado por Honda» e incluye una actualización de la imagen y la historia de la atracción con productos y conceptos de Honda presentados en todas partes, que se completó en 2016.

Acerca de Honda
Honda ofrece una línea completa de vehículos confiables, con un consumo eficiente de combustible, divertidos de manejar y con tecnologías de seguridad avanzadas, que se venden a través de más de 1,000 concesionarios independientes de Honda en los Estados Unidos. La línea de Honda incluye los automóviles de pasajeros Fit, Civic y Accord, los vehículos deportivos utilitarios HR-V, CR-V, Passport y Pilot, la camioneta Ridgeline y el minivan Odyssey. La línea de vehículos electrificados de Honda incluye el sedán híbrido-eléctrico Insight, el Accord Hybrid, el CR-V Hybrid y la serie Clarity.

Honda produce automóviles en los Estados Unidos desde hace más de 35 años y actualmente opera 19 grandes centros de fabricación en América del Norte. En 2019, más del 90% del total de vehículos de la marca Honda vendidos en los Estados Unidos se fabricaron en América del Norte, con partes de producción nacional e internacional.

Acerca del Disneyland® Resort
Ubicado en aproximadamente 500 acres en Anaheim, California, el Disneyland® Resort cuenta con dos espectaculares parques temáticos –Disneyland® (el parque temático original de Disney) y el parque Disney California Adventure®–, además del Downtown Disney® District, que ofrece experiencias únicas culinarias, de entretenimiento y de compras. Los tres hoteles del resort son el Disney’s Grand Californian Hotel & Spa, con 1019 habitaciones y 45 habitaciones de dos recámaras equivalentes a unidades del DVC, el Disneyland Hotel, de 973 habitaciones, y el Disney’s Paradise Pier Hotel, de 481 habitaciones. Si desea información detallada acerca del Disneyland® Resort, visite www.disneyland.com.

1[«Pinterest, datos internos, EE. UU., 2019»]

Honda Logo.

Video – https://www.youtube.com/watch?v=sTVzEJX3vqY

Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

 

FUENTE Honda

El renovado Honda Odyssey 2021 lleva a las familias a un paseo «encantado»

TORRANCE, California, 3 de agosto de 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda lleva su Odyssey 2021 actualizado, que sale a la venta hoy, a un paseo mágico con algunos personajes icónicos y atracciones del Disneyland® Resort con la presentación de «Enchanted Odyssey», la campaña de redes sociales más reciente de Honda: (<a target="_blank"…

TORRANCE, California, 3 de agosto de 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda lleva su Odyssey 2021 actualizado, que sale a la venta hoy, a un paseo mágico con algunos personajes icónicos y atracciones del Disneyland® Resort con la presentación de «Enchanted Odyssey», la campaña de redes sociales más reciente de Honda: (https://honda.us/EnchantedOdyssey).

Honda celebra su 15.º año como Vehículo Oficial de Disneyland® Resort, y la campaña «Enchanted Odyssey» destaca funciones que hacen del Odyssey el «Vehículo Familiar Superior» de la marca, entre ellas, su cámara para asientos traseros CabinWatch®, la primera en su clase, un interior espacioso y la lista de reproducción Disney Hits presentada por el Honda Odyssey (http://disneymusic.co/EnchantedOdyssey) y disponible a través de integración con Apple CarPlay® y Android Auto™, que se reproduce a través del sistema Display Audio del minivan. En la campaña «Enchanted Odyssey», una familia recorre el camino de los recuerdos en un viaje mágico que combina atracciones y personajes icónicos de Disneyland® Resort, incluso el Castillo de la Bella Durmiente, Star Wars: Galaxy’s Edge, Dumbo el Elefante Volador y, por supuesto, Mickey Mouse, mientras se escucha la lista de reproducción Disney Hits utilizando Apple CarPlay®. La creatividad de la campaña se presentará en las plataformas de redes sociales de Honda y se extenderá a otras propiedades digitales.

Además de esta campaña, Honda está lanzando una amplia campaña en Pinterest que incluye una Pin Extension, un micrositio interactivo, que presenta el Odyssey 2021 de Honda. Este micrositio interactivo en Pinterest es el primero para la marca Honda y está en línea con su relación con Disneyland® Resort, pues Disney es la marca más buscada en la plataforma.1 También en Pinterest, la campaña usará una combinación de video, estática y pines carrusel, que permiten a los fans marcar y guardar sus publicaciones favoritas.

Honda Odyssey 2021 renovado
El Honda Odyssey ha sido el minivan de mayor venta al detalle de Estados Unidos durante diez años consecutivos, con más de 1.1 millones de vehículos vendidos a lo largo de la década. El modelo del Odyssey 2021 que sale a la venta hoy se beneficia con numerosas mejoras en estilo, tecnología y funciones de seguridad. El nuevo sistema de Recordatorio del Asiento Trasero es estándar en todas las versiones del Odyssey, y usa una campanilla audible y un mensaje que se exhibe en el panel de instrumentos para recordar a los conductores que revisen el asiento trasero. Además, por primera vez en la industria, las versiones del Odyssey con CabinWatch® integran también el sistema de cámara del asiento trasero con el recordatorio y muestran el área de asientos trasera en la pantalla Display Audio. Además, la suite de tecnologías de seguridad y asistencia al conductor Honda Sensing® es estándar en todas las versiones del Odyssey 2021.

Odyssey establece un alto estándar para los minivans al centrarse en funciones y prestaciones que requieren las familias con niños, tales como amplio espacio interior, flexibilidad de los asientos y una experiencia de conducción que mantendrá a los padres felices. El Honda Odyssey se produce exclusivamente en la planta automotriz de Honda en Lincoln, Alabama, junto con el Honda Pilot, el Passport y la Ridgeline.

Honda y Disneyland® Resort
Honda mantiene una tradicional alianza corporativa con el Disneyland® Resort, que comenzó en 2005 con el patrocinio de Honda de los fuegos artificiales de Disneyland® Park. Hoy la alianza presenta el patrocinio de la clásica atracción Autopia de Disneyland® Resort, que se remonta al día de inauguración de Disneyland® Park en 1955 y permite a los visitantes ponerse al volante de un automóvil y hacer un viaje por un camino sinuoso. El patrocinio de Honda de Autopia es «impulsado por Honda» e incluye una actualización de la imagen y la historia de la atracción con productos y conceptos de Honda presentados en todas partes, que se completó en 2016.

Acerca de Honda
Honda ofrece una línea completa de vehículos confiables, con un consumo eficiente de combustible, divertidos de manejar y con tecnologías de seguridad avanzadas, que se venden a través de más de 1,000 concesionarios independientes de Honda en los Estados Unidos. La línea de Honda incluye los automóviles de pasajeros Fit, Civic y Accord, los vehículos deportivos utilitarios HR-V, CR-V, Passport y Pilot, la camioneta Ridgeline y el minivan Odyssey. La línea de vehículos electrificados de Honda incluye el sedán híbrido-eléctrico Insight, el Accord Hybrid, el CR-V Hybrid y la serie Clarity.

Honda produce automóviles en los Estados Unidos desde hace más de 35 años y actualmente opera 19 grandes centros de fabricación en América del Norte. En 2019, más del 90% del total de vehículos de la marca Honda vendidos en los Estados Unidos se fabricaron en América del Norte, con partes de producción nacional e internacional.

Acerca del Disneyland® Resort
Ubicado en aproximadamente 500 acres en Anaheim, California, el Disneyland® Resort cuenta con dos espectaculares parques temáticos –Disneyland® (el parque temático original de Disney) y el parque Disney California Adventure®–, además del Downtown Disney® District, que ofrece experiencias únicas culinarias, de entretenimiento y de compras. Los tres hoteles del resort son el Disney’s Grand Californian Hotel & Spa, con 1019 habitaciones y 45 habitaciones de dos recámaras equivalentes a unidades del DVC, el Disneyland Hotel, de 973 habitaciones, y el Disney’s Paradise Pier Hotel, de 481 habitaciones. Si desea información detallada acerca del Disneyland® Resort, visite www.disneyland.com.

1[«Pinterest, datos internos, EE. UU., 2019»]

Honda Logo.

Video – https://www.youtube.com/watch?v=sTVzEJX3vqY

Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

 

FUENTE Honda

Janssen Announces U.S. FDA Approval of SPRAVATO® (esketamine) CIII Nasal Spray to Treat Depressive Symptoms in Adults with Major Depressive Disorder with Acute Suicidal Ideation or Behavior

TITUSVILLE, N.J., Aug. 3, 2020 /PRNewswire/ — The Janssen Pharmaceutical Companies of Johnson & Johnson today announced that the U.S. Food and Drug Administration (FDA) has approved the supplemental new drug application (sNDA) for SPRAVATO® (esketamine) CIII nasal spray, taken with an oral antidepressant, to treat depressive symptoms in adults with major depressive disorder (MDD) with acute suicidal ideation or behavior.1 SPRAVATO® is the first and only…

TITUSVILLE, N.J., Aug. 3, 2020 /PRNewswire/ — The Janssen Pharmaceutical Companies of Johnson & Johnson today announced that the U.S. Food and Drug Administration (FDA) has approved the supplemental new drug application (sNDA) for SPRAVATO® (esketamine) CIII nasal spray, taken with an oral antidepressant, to treat depressive symptoms in adults with major depressive disorder (MDD) with acute suicidal ideation or behavior.1 SPRAVATO® is the first and only approved medicine that has been shown to reduce depressive symptoms within 24 hours,1 providing a new option for significant symptom relief until a longer-term, comprehensive treatment plan can take effect. 

The effectiveness of SPRAVATO® in preventing suicide or in reducing suicidal ideation or behavior has not been demonstrated. Use of SPRAVATO® does not preclude the need for hospitalization if clinically warranted, even if patients experience improvement after an initial dose of SPRAVATO®. SPRAVATO® carries a Boxed Warning regarding a Risk Evaluation and Mitigation Strategy (REMS) and the risk of suicidal thoughts and behaviors. See below for Important Safety Information. SPRAVATO® will be made available at REMS certified treatment centers. Janssen is working to responsibly educate and certify treatment centers in accordance with the REMS so healthcare providers can offer SPRAVATO® to appropriate patients.

Click to Tweet: #BREAKINGNEWS: FDA approves a new indication for @JanssenUS medicine for depressive symptom improvement in adults with major depression and suicidal behavior. Read full announcement here: https://ctt.ec/7yfjG+

Depression is the leading cause of disability worldwide and the condition most frequently associated with suicide.2 MDD is a serious disease that causes a significant, negative impact on the way people think, feel and act.3 Symptoms and severity vary by person and may include persistent feelings of sadness, hopelessness or tension; changes in sleep or appetite; difficulty concentrating or performing activities of daily living; lack of interest; and/or thoughts of harming themselves.3  

«Many people who live with depression know all too well the feeling of desperation. If that major depression progresses to active suicidal thoughts, it’s crushing, and they need options to help change the trajectory of their acute depressive episode,» said Theresa Nguyen, Chief Program Officer, Mental Health America. «Traditional oral antidepressants need weeks or more to take effect, so the availability of a medicine that can begin providing relief within a day is potentially life changing.»

The sNDA approval is based on two identical Phase 3 clinical trials in which SPRAVATO® plus comprehensive standard of care demonstrated a significant, rapid reduction of depressive symptoms within 24 hours, with some patients starting to respond as early as four hours. SPRAVATO® plus comprehensive standard of care led to a 15.9 and 16.0 point decrease on the Montgomery-Åsberg Depression Rating Scale (MADRS), a tool used to assess severity of depressive symptoms, in the two trials at 24 hours after the first dose of study medication. This compared to a reduction of 12.0 and 12.2 points in the placebo plus comprehensive standard of care group. The comprehensive standard of care included initial hospitalization, a newly initiated or optimized oral antidepressant and twice-weekly treatment visits for four weeks, during which patients received SPRAVATO® 84 mg or placebo nasal spray.4,5

Both the SPRAVATO® and placebo groups continued to improve between four hours and 25 days, with 41 percent and 43 percent of the SPRAVATO® plus comprehensive standard of care group achieving clinical remission of depression (minimal or no symptoms) compared with 34 percent and 27 percent in the placebo groups, by the end of the double-blind period, in the two trials, respectively.4,5

«It is astonishing to me that despite what we know about the risk of serious suicidal ideation in the context of major depression, patients with suicidal ideation have previously been excluded from nearly all studies examining antidepressant treatment efficacy. There is an immense need for high quality evidence showing effective and rapid antidepressant action in this population,» said Gerard Sanacora,* Ph.D., M.D., Director, Yale Depression Research Program, Co-Director, Yale New Haven Hospital Interventional Psychiatry Service, and esketamine clinical trial investigator. «The clinical trials supporting this new indication provide compelling evidence that esketamine may offer clinicians a new way to provide support to patients quickly in the midst of an urgent depressive episode and help set them on the path to remission.»

In the two Phase 3 trials, improvement in the severity of suicidality at 24 hours was measured using a standardized global scale. The treatment difference between the two groups was not statistically significant on this key secondary endpoint. Both SPRAVATO® and placebo in combination with comprehensive standard of care showed a similar reduction on this measure.4,5

The safety profile observed in the trials was consistent with previous studies of SPRAVATO® in treatment-resistant depression (TRD), adding to the established body of safety and efficacy evidence. The most common side effects included dissociation (feeling disconnected from yourself, your thoughts, feelings, space and time), dizziness, sedation (sleepiness), increased blood pressure, hypoesthesia, vomiting, euphoric mood and vertigo.1

With this new indication, SPRAVATO® can be prescribed to treat depressive symptoms in two MDD subpopulations of adults with high unmet need:

  • TRD, which the FDA approved on March 5, 2019, and
  • MDD with acute suicidal ideation or behavior.1

A full course of treatment for the new indication is twice weekly for four weeks, after which evidence of therapeutic benefit should be evaluated to determine need for continued treatment. Please click here for the full Prescribing Information.

«People living with major depression need more options to meet their most critical needs, and we’re proud to help redefine how we treat ongoing and acutely worsening depressive symptoms,» said Bill Martin, Global Therapeutic Area Head, Neuroscience, Janssen Research & Development, LLC. «SPRAVATO can now help patients with challenging to treat depression find significant and swift relief from debilitating depressive symptoms, offering those living with this serious mental health condition the possibility of a better future.»

Once SPRAVATO® is determined as an appropriate treatment option, in accordance with the REMS, patients will be treated at a certified treatment center trained to administer the medicine and address their needs. Janssen will educate healthcare providers and payers on this updated label to ensure appropriate patients are evaluated and the full course of treatment is delivered in a safe, appropriate and controlled manner for patients to receive the maximum treatment benefit. 

For patients who need help getting started on SPRAVATO® and staying on track, Janssen CarePath offers a comprehensive support program. Janssen CarePath provides information on insurance coverage, potential out-of-pocket costs and treatment support, and identifies options that may help make treatment more affordable, including the Janssen CarePath Savings Program for commercially insured patients who are eligible. Those who don’t have commercial or private health insurance, or who aren’t eligible for the Janssen CarePath Savings Program, can visit JanssenPrescriptionAssistance.com for more information about other resources that may help with their out-of-pocket medication costs. 

*Dr. Sanacora has received research support from Janssen and has served as a paid consultant to the company.

About SPRAVATO®
SPRAVATO® (esketamine) CIII nasal spray is a non-selective, non-competitive antagonist of the N-methyl-D-aspartate (NMDA) receptor – an ionotropic glutamate receptor. It has a novel mechanism of action, meaning it works differently than currently available therapies for major depressive disorder (MDD).

SPRAVATO® is approved in the United States, in conjunction with an oral antidepressant, to treat adults with treatment-resistant depression (TRD) and depressive symptoms in adults with MDD with acute suicidal ideation or behavior. SPRAVATO® has been submitted for health authorities’ review for TRD and adults with MDD who have current suicidal ideation with intent in other markets around the world, including Europe. The FDA granted Breakthrough Therapy Designation to esketamine nasal spray for TRD in November 2013 and for MDD with imminent risk for suicide in August 2016. 

About the SPRAVATO® Risk Evaluation & Mitigation Strategy (REMS)
A REMS program is in place to ensure the safety of all patients who are treated with SPRAVATO®. SPRAVATO® is available only through a restricted distribution program called the SPRAVATO® REMS. The goals of the REMS are to mitigate the risks of serious adverse outcomes resulting from sedation and dissociation caused by SPRAVATO® administration, and abuse and misuse of SPRAVATO®, by:

  • Ensuring SPRAVATO® is only dispensed and administered to patients in medically supervised healthcare settings that monitor these patients
  • Ensuring pharmacies and healthcare settings that dispense SPRAVATO® are REMS certified
  • Ensuring each patient is informed about serious adverse outcomes from dissociation and sedation and the need for monitoring
  • Enrolling all patients who receive treatment in an outpatient healthcare setting in a REMS registry to further characterize the risks and support safe use

About the Phase 3 Studies4,5  
ASPIRE I and ASPIRE II evaluated the efficacy and safety of SPRAVATO® in addition to a comprehensive standard of care in adult patients with major depressive disorder who had active suicidal ideation with intent. This is the first global clinical program to study this severely ill patient population, who have been typically excluded from antidepressant clinical trials, addressing a great unmet need. Patients were defined as those with major depression and active suicidal thoughts with intent. Every patient was treated with a comprehensive standard of care in both trials to safely and ethically conduct the studies. The comprehensive standard of care included initial hospitalization, a newly initiated or optimized oral antidepressant and twice-weekly treatment visits for four weeks.

The primary efficacy endpoint of the double-blind, randomized, placebo-controlled, multicenter studies was a reduction in depressive symptoms at 24 hours after the first dose, as measured by the Montgomery-Åsberg Depression Rating Scale (MADRS). The MADRS scale is a tool used to assess severity of depressive symptoms, allowing clinicians to evaluate 10 symptoms on a six-point scale to produce a total score of up to 60 points. A secondary efficacy endpoint measured improvement in severity of suicidality as measured by the revised Clinical Global Impression of Severity of Suicidality (CGI-SS-r), a seven-point scale developed by clinical experts that is a measure of the severity of suicidality as judged by the clinician’s global impression.

About the Janssen Pharmaceutical Companies of Johnson & Johnson
At Janssen, we’re creating a future where disease is a thing of the past. We’re the Pharmaceutical Companies of Johnson & Johnson, working tirelessly to make that future a reality for patients everywhere by fighting sickness with science, improving access with ingenuity, and healing hopelessness with heart. We focus on areas of medicine where we can make the biggest difference: Cardiovascular & Metabolism, Immunology, Infectious Diseases & Vaccines, Neuroscience, Oncology, and Pulmonary Hypertension.

Learn more at www.janssen.com. Follow us at www.twitter.com/JanssenUS. Janssen Pharmaceuticals, Inc. is one of the Janssen Pharmaceutical Companies of Johnson & Johnson.

IMPORTANT SAFETY INFORMATION

What is SPRAVATO® (esketamine) CIII nasal spray?

SPRAVATO® is a prescription medicine, used along with an antidepressant taken by mouth to treat:

  • Adults with treatment-resistant depression (TRD)
  • Depressive symptoms in adults with major depressive disorder (MDD) with suicidal thoughts or actions

SPRAVATO® is not for use as a medicine to prevent or relieve pain (anesthetic). It is not known if SPRAVATO® is safe or effective as an anesthetic medicine.

It is not known if SPRAVATO® is safe and effective for use in preventing suicide or in reducing suicidal thoughts or actions. SPRAVATO® is not for use in place of hospitalization if your healthcare provider determines that hospitalization is needed, even if improvement is experienced after the first dose of SPRAVATO®.

It is not known if SPRAVATO® is safe and effective in children.

What is the most important information I should know about SPRAVATO®?

 

SPRAVATO® can cause serious side effects, including:

  • Sedation and dissociation. SPRAVATO® may cause sleepiness (sedation), fainting, dizziness, spinning sensation, anxiety, or feeling disconnected from yourself, your thoughts, feelings, space and time (dissociation).
    • Tell your healthcare provider right away if you feel like you cannot stay awake or if you feel like you are going to pass out.
    • Your healthcare provider must monitor you for serious side effects for at least 2 hours after taking SPRAVATO®. Your healthcare provider will decide when you are ready to leave the healthcare setting.
  • Abuse and misuse. There is a risk for abuse and physical and psychological dependence with SPRAVATO® treatment. Your healthcare provider should check you for signs of abuse and dependence before and during treatment with SPRAVATO®.
    • Tell your healthcare provider if you have ever abused or been dependent on alcohol, prescription medicines, or street drugs.
    • Your healthcare provider can tell you more about the differences between physical and psychological dependence and drug addiction.
  • SPRAVATO® Risk Evaluation and Mitigation Strategy (REMS). Because of the risks for sedation, dissociation, and abuse and misuse, SPRAVATO® is only available through a restricted program called the SPRAVATO® Risk Evaluation and Mitigation Strategy (REMS) Program. SPRAVATO® can only be administered at healthcare settings certified in the SPRAVATO® REMS Program. Patients treated in outpatient healthcare settings (e.g., medical offices and clinics) must be enrolled in the program.
  • Increased risk of suicidal thoughts or actions. Antidepressant medicines may increase suicidal thoughts and actions in some people 24 years of age and younger, especially within the first few months of treatment or when the dose is changed. SPRAVATO® is not for use in children.
    • Depression and other serious mental illnesses are the most important causes of suicidal thoughts and actions. Some people may have a higher risk of having suicidal thoughts or actions. These include people who have (or have a family history of) depression or a history of suicidal thoughts or actions.

  • How can I watch for and try to prevent suicidal thoughts and actions?
    • Pay close attention to any changes, especially sudden changes, in mood, behavior, thoughts, or feelings, or if you develop suicidal thoughts or actions.
    • Tell your healthcare provider right away if you have any new or sudden changes in mood, behavior, thoughts, or feelings.
    • Keep all follow-up visits with your healthcare provider as scheduled. Call your healthcare provider between visits as needed, especially if you have concerns about symptoms.
  • Tell your healthcare provider right away if you have any of the following symptoms, especially if they are new, worse, or worry you:
    • Suicide attempts                              
    • thoughts about suicide or dying 
    • worsening depression
    • other unusual changes in behavior or mood

Do not take SPRAVATO® if you:

  • have blood vessel (aneurysmal vascular) disease (including in the brain, chest, abdominal aorta, arms and legs)
  • have an abnormal connection between your veins and arteries (arteriovenous malformation)
  • have a history of bleeding in the brain
  • are allergic to esketamine, ketamine, or any of the other ingredients in SPRAVATO®.

If you are not sure if you have any of the above conditions, talk to your healthcare provider before taking SPRAVATO®.

Before you take SPRAVATO®, tell your healthcare provider about all of your medical conditions, including if you:

  • have heart or brain problems, including:
    • high blood pressure (hypertension)
    • slow or fast heartbeats that cause shortness of breath, chest pain, lightheadedness, or fainting
    • history of heart attack
    • history of stroke
    • heart valve disease or heart failure
    • history of brain injury or any condition where there is increased pressure in the brain
  • have liver problems
  • have ever had a condition called «psychosis» (see, feel, or hear things that are not there, or believe in things that are not true).
  • are pregnant or plan to become pregnant. SPRAVATO® may harm your baby. You should not take SPRAVATO® if you are pregnant.
    • Tell your healthcare provider right away if you become pregnant during treatment with SPRAVATO®.
    • If you are able to become pregnant, talk to your healthcare provider about methods to prevent pregnancy during treatment with SPRAVATO®.
    • There is a pregnancy registry for women who are exposed to SPRAVATO® during pregnancy. The purpose of the registry is to collect information about the health of women exposed to SPRAVATO® and their baby. If you become pregnant during treatment with SPRAVATO®, talk to your healthcare provider about registering with the National Pregnancy Registry for Antidepressants at 1-844-405-6185 or online at https://womensmentalhealth.org/clinical-and-research- programs/pregnancyregistry/antidepressants/.
  • are breastfeeding or plan to breastfeed. You should not breastfeed during treatment with SPRAVATO®.

Tell your healthcare provider about all the medicines that you take, including prescription and over-the-counter medicines, vitamins and herbal supplements. Taking SPRAVATO® with certain medicine may cause side effects.

Especially tell your healthcare provider if you take central nervous system (CNS) depressants, psychostimulants, or monoamine oxidase inhibitors (MAOIs) medicines. Keep a list of them to show to your healthcare provider and pharmacist when you get a new medicine.

How will I take SPRAVATO®?

  • You will take SPRAVATO® nasal spray yourself, under the supervision of a healthcare provider in a healthcare setting. Your healthcare provider will show you how to use the SPRAVATO® nasal spray device.
  • Your healthcare provider will tell you how much SPRAVATO® you will take and when you will take it.
  • Follow your SPRAVATO® treatment schedule exactly as your healthcare provider tells you to.
  • During and after each use of the SPRAVATO® nasal spray device, you will be checked by a healthcare provider who will decide when you are ready to leave the healthcare setting.
  • You will need to plan for a caregiver or family member to drive you home after taking SPRAVATO®.
  • If you miss a SPRAVATO® treatment, your healthcare provider may change your dose and treatment schedule.
  • Some people taking SPRAVATO® get nausea and vomiting. You should not eat for at least 2 hours before taking SPRAVATO® and not drink liquids at least 30 minutes before taking SPRAVATO®.
  • If you take a nasal corticosteroid or nasal decongestant medicine take these medicines at least 1 hour before taking SPRAVATO®.

What should I avoid while taking SPRAVATO®?

Do not drive, operate machinery, or do anything where you need to be completely alert after taking SPRAVATO®. Do not take part in these activities until the next day following a restful sleep. See «What is the most important information I should know about SPRAVATO®

What are the possible side effects of SPRAVATO®?

SPRAVATO® may cause serious side effects including:

  • See «What is the most important information I should know about SPRAVATO®
  • Increased blood pressure. SPRAVATO® can cause a temporary increase in your blood pressure that may last for about 4 hours after taking a dose. Your healthcare provider will check your blood pressure before taking SPRAVATO® and for at least 2 hours after you take SPRAVATO®. Tell your healthcare provider right away if you get chest pain, shortness of breath, sudden severe headache, change in vision, or seizures after taking SPRAVATO®.
  • Problems with thinking clearly. Tell your healthcare provider if you have problems thinking or remembering.
  • Bladder problems. Tell your healthcare provider if you develop trouble urinating, such as a frequent or urgent need to urinate, pain when urinating, or urinating frequently at night.

The most common side effects of SPRAVATO® when used along with an antidepressant taken by mouth include:

  • feeling disconnected from yourself, your thoughts, feelings and things around you
  • dizziness
  • nausea
  • feeling sleepy
  • decreased feeling of sensitivity (numbness)
  • feeling anxious
  • lack of energy
  • increased blood pressure
  • vomiting
  • spinning sensation
  • feeling drunk
  • feeling very happy or excited

If these common side effects occur, they usually happen right after taking SPRAVATO® and go away the same day.

These are not all the possible side effects of SPRAVATO®.

Call your doctor for medical advice about side effects. You may report side effects to FDA at 1-800-FDA-1088.

Please see full Prescribing Information, including Boxed WARNINGS, and Medication Guide for SPRAVATO® and discuss any questions you may have with your healthcare provider. 

###

Cautions Concerning Forward-Looking Statements
This press release contains «forward-looking statements» as defined in the Private Securities Litigation Reform Act of 1995 regarding SPRAVATO® (esketamine) CIII nasal spray. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of OPCO, any of the other Janssen Pharmaceutical Companies and/or Johnson & Johnson. Risks and uncertainties include, but are not limited to: challenges and uncertainties inherent in product research and development, including the uncertainty of clinical success and of obtaining regulatory approvals; uncertainty of commercial success; manufacturing difficulties and delays; competition, including technological advances, new products and patents attained by competitors; challenges to patents; product efficacy or safety concerns resulting in product recalls or regulatory action; changes in behavior and spending patterns of purchasers of health care products and services; changes to applicable laws and regulations, including global health care reforms; and trends toward health care cost containment. A further list and descriptions of these risks, uncertainties and other factors can be found in Johnson & Johnson’s Annual Report on Form 10-K for the fiscal year ended December 29, 2019, including in the sections captioned «Cautionary Note Regarding Forward-Looking Statements» and «Item 1A. Risk Factors,» and in the company’s most recently filed Quarterly Report on Form 10-Q, and the company’s subsequent filings with the Securities and Exchange Commission. Copies of these filings are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson. None of the Janssen Pharmaceutical Companies nor Johnson & Johnson undertakes to update any forward-looking statement as a result of new information or future events or developments.

###

REFERENCES

1  SPRAVATO® [Prescribing Information]. Titusville, N.J., Janssen Pharmaceuticals, Inc. July 2020.
2  World Health Organization. Media Centre: Depression. Available at: http://www.who.int/news-room/fact-sheets/detail/depression. Accessed July 21, 2020.
3  National Institute of Mental Health. Depression. Available at: https://www.nimh.nih.gov/health/topics/depression/index.shtml. Accessed July 21, 2020.
Dong-Jing Fu et al. J Clin Psych. 2020.
Dawn Ionescu, Carla Canuso, Dong-Jing Fu, et al. Esketamine nasal spray for rapid reduction of major depressive disorder symptoms in patients at imminent risk for suicide: ASPIRE-2 study. Presented at European College of Neuropsychopharmacology (ECNP) Congress; September 2019; Copenhagen, Denmark.

MEDIA CONTACT:
Kaitlin Meiser
+1-908-938-3209
KMeiser3@its.jnj.com

INVESTOR CONTACT:
Jennifer McIntyre
+1-732-524-3922

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SOURCE Janssen Pharmaceutical Companies of Johnson & Johnson

Automotive TIC Market worth $20.4 billion by 2025 – Exclusive Report by MarketsandMarkets™

CHICAGO, Aug. 3, 2020 /PRNewswire/ — According to the new market research report «Automotive TIC Market with COVID-19 impact by Service (Testing, Inspection, Certification), Sourcing, Application (Vehicle Inspection, Electrical & Components), and Geography; Periodic Technical Inspection Market by Region – Global Forecast to 2025«, published by MarketsandMarkets™, the Automotive TIC Market is expected to grow from USD 16.5 billion in 2020 to <span…

CHICAGO, Aug. 3, 2020 /PRNewswire/ — According to the new market research report «Automotive TIC Market with COVID-19 impact by Service (Testing, Inspection, Certification), Sourcing, Application (Vehicle Inspection, Electrical & Components), and Geography; Periodic Technical Inspection Market by Region – Global Forecast to 2025«, published by MarketsandMarkets™, the Automotive TIC Market is expected to grow from USD 16.5 billion in 2020 to USD 20.4 billion by 2025, at a CAGR of 4.3%. The growth of the automotive TIC market can be attributed to the increasing automobile production in emerging economies, growing inclination toward outsourcing TIC services, rising focus of governments to impose strict regulatory standards on the automotive industry, surging adoption of automotive electronics to maintain passenger and vehicle safety, augmenting awareness among consumers regarding product quality and safety, and increasing instances of vehicle recalls due to component failures. The market penetration of the automotive TIC market is also analyzed for both pre-and post-COVID-19 scenarios.

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Vehicle inspection services to account for largest size of automotive inspection market, by application, during forecast period

Vehicle inspection services (VIS) are offered by automotive TIC companies. It is a technical inspection service provided by TIC companies for commercial vehicles (commercial van and truck fleets; heavy and mid-duty trucks; tractors; trailers; construction equipment; forklifts) and passenger vehicles (cars, motorcycles, pick-up trucks, boats and recreational trailers, all-terrain vehicles (ATVs), and recreational vehicles (RVs)). VIS services should ideally follow national/international regulatory standards for environmental protection. These services are also applicable to imported and used vehicles. Used vehicle inspection is another innovative approach that can be employed if a vehicle is returned with damage beyond expectations (excessive wear and tear), which drastically impacts its resale value. Vehicle inspection offers an autonomous and undisputable calculation of each returned vehicle’s value so that the customer can claim the cost of repairs or check the difference between the resale and market values. It is verified by the Vehicle Inspection Management System (VIMS), which takes the entire inspection process into consideration and provides a detailed cost analysis of every fault in the car.

In-house automotive TIC service market for electric vehicles, hybrid electric vehicles, and battery systems is expected to grow at highest CAGR during forecast period

In automotive applications, in-house testing for electronic control units (ECUs) and other core components is done by automakers at their manufacturing facilities. They are collaborating with public bodies and organizations including customs, competition authorities, and industrial health and safety authorities for conducting activities related to quality control and assurance.  The market for electric vehicles is rapidly growing owing to factors such as increasing urbanization, growing demand for global hybrid vehicles, rising car sales in emerging markets, surging demand for air-conditioning systems with improved efficiency, and declining battery prices. Electric and hybrid electric vehicles largely depend on their batteries, which act as energy storage systems. The performance and safety check of such batteries is, therefore, crucial, which requires comprehensive battery testing services such as battery life cycle testing, battery abuse testing, battery performance testing, and battery environmental testing/battery durability testing.

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US held the largest share of North American automotive TIC market in 2019

According to the American Automotive Policy Council, automakers and their suppliers are the largest contributors to the automotive TIC market in the US, representing around 3% of the GDP. They are also one of the largest exporters of vehicles and parts; in the past 5 years, the country exported vehicles and parts that are worth over USD 692 billion in the past 5 years. The US offers an ideal environment for innovation that has facilitated massive advancements in the automotive sector. The US is an undisputed world leader when it comes to innovation, manufacturing, and marketing in the automotive sector. According to the Organisation Internationale des Constructeurs dAutomobiles (OICA), as of 2018, the US accounted for almost 11.8% of the total automotive production worldwide (with 11,314,705 units). The US also has a highly-skilled workforce in the automotive industry. MISTRAS Group Inc. and UL LLC are the TIC companies based in the US.

Key players operating in the automotive TIC market are DEKRA SE (DEKRA) (Germany), TÜV SÜD Group (TÜV SÜD) (Germany), Applus Services S.A. (Applus+) (Spain), SGS Group (SGS) (Switzerland), TÜV Nord Group (TÜV Nord) (Germany), TÜV Rheinland Group (TÜV Rheinland) (Germany), Bureau Veritas S.A. (Bureau Veritas) (France), Intertek Group PLC (Intertek) (UK), Eurofins Scientific (Eurofins) (Luxembourg), Element Materials Technology (Element) (UK), Lloyd’s Register Group Limited (Lloyd’s) (UK), and MISTRAS Group, Inc. (MISTRAS) (US).

Related Reports:

Test and Measurement Equipment Market by Product (General Purpose Test Equipment, Mechanical Test Equipment), Service Type (Calibration Services, Repair Services/After Sales Services), End–Use Sector, and Geography – Global Forecast to 2024

Testing, Inspection, & Certification Market with COVID-19 Impact Analysis by Offering (In-house & Outsourced Services), Application (Consumer Goods & Retail, Agriculture & Food, Chemicals, Energy & Power, Automotive, IT & Telecommunications) & Geography – Global Forecast to 2025

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Members Of The COVID R&D Alliance And Quantum Leap Healthcare Collaborative Enroll First Patients In I-SPY COVID Trial

SAN FRANCISCO, Aug. 3, 2020 /PRNewswire/ — Today, members of the COVID R&D Alliance AbbVie, Inc. (NYSE: ABBV), Amgen Inc. (NASDAQ: AMGN), and Takeda Pharmaceutical Co. Ltd. (NYSE: TAK) announced the first patients enrolled in the I-SPY COVID Trial (Investigation of Serial Studies to Predict Your COVID Therapeutic Response with Biomarker Integration and Adaptive Learning) clinical trial. The I-SPY COVID Trial will evaluate the efficacy of cenicriviroc, a chemokine (CCR2 and CCR5) dual-receptor…

SAN FRANCISCO, Aug. 3, 2020 /PRNewswire/ — Today, members of the COVID R&D Alliance AbbVie, Inc. (NYSE: ABBV), Amgen Inc. (NASDAQ: AMGN), and Takeda Pharmaceutical Co. Ltd. (NYSE: TAK) announced the first patients enrolled in the I-SPY COVID Trial (Investigation of Serial Studies to Predict Your COVID Therapeutic Response with Biomarker Integration and Adaptive Learning) clinical trial. The I-SPY COVID Trial will evaluate the efficacy of cenicriviroc, a chemokine (CCR2 and CCR5) dual-receptor antagonist, Otezla® (apremilast), a PDE4 inhibitor, and Firazyr® (icatibant injection), a bradykinin B2 receptor antagonist in severely ill, hospitalized COVID-19 patients who require high-flow oxygen.

The I-SPY COVID Trial utilizes Quantum Leap Healthcare Collaborative’s adaptive platform trial design, which is intended to increase trial efficiency by minimizing the number of participants and time required to evaluate potential treatments.

«Collaborative research efforts leveraging adaptive platform trials enable faster and more complete learning about what works for patients, and they are especially critical for addressing urgent public health threats like COVID-19,» said Dr. Mark McClellan, director of the Robert J. Margolis, Center for Health Policy at Duke University and former commissioner of the U.S. FDA and administrator of the Centers for Medicare and Medicaid Services. «Platform trials bring down the cost and increase the ease of executing well-powered, high quality studies, especially when multiple, potential therapies need to be evaluated quickly. The I-SPY COVID Trial is expanding a timely and effective platform trial strategy to evaluate promising treatments while maintaining an appropriate level of safety and statistical rigor necessary for regulatory evaluation.»

The study is a collaboration between members of the COVID R&D Alliance, Quantum Leap, and the U.S. Food and Drug Administration (FDA). AbbVie, Amgen, and Takeda are members of the COVID R&D Alliance (COVID R&D), a group of more than 20 of the world’s leading biopharmaceutical and life science companies working to speed the development of potential therapies, novel antibodies, and anti-viral therapies for COVID-19 and its related symptoms.

«Sick patients in hospitals cannot wait; options are urgently needed. I’m proud to partner with AbbVie and Amgen and the dozens of other companies who have joined the COVID R&D Alliance, to initiate critical platform trials like I-SPY COVID,» remarked Andy Plump, President of R&D at Takeda Pharmaceuticals and co-founder of the COVID R&D Alliance. «The world learned of COVID-19 only six months ago, and the speed at which the scientific community has joined forces to address the critically high unmet need is inspiring. Together, experts across our companies and industry can accelerate trials with promising, well-understood therapies that upon investigation, may show efficacy in this devastating disease.»

The therapies under investigation were selected based on their potential to impact the immune system response of COVID-19 patients who need respiratory support. Approximately 10-15 percent of patients afflicted by COVID-19 develop acute respiratory distress syndrome (ARDS), and up to 60 percent of those patients admitted to an ICU require ventilation for an average of two weeks. It is estimated that half of those patients will not survive. Based on the respective mechanisms of action, Otezla® may suppress inflammation resulting from an immune response, Firazyr® may ameliorate bradykinin-driven pulmonary edema, and cenicriviroc acts by blocking monocytes trafficking to tissues, features that may help to reduce or mitigate the severity of ARDS response in severely ill COVID-19 patients.

Dr. Laura Esserman, co-founder of Quantum Leap Healthcare Collaborative and lead investigator of the I-SPY Trials stated, «The level of cooperation among pharma companies in response to the pandemic is unprecedented. The COVID R&D Alliance stepped forward to streamline the process of identifying safe, scalable and potentially effective agents and joined with the I-SPY consortium to propel our efforts forward at record speed. We are excited to open the trial and work to reduce the devastating effects of the virus in severely ill COVID patients, and to do it now, when we need it most.»

I-SPY COVID is one of several platform studies being pursued by members of COVID R&D to test promising therapeutic candidates faster than any single company could do operating alone. Members are investigating marketed and late-stage therapies indicated for other disease states, which, based on their mechanisms of action may have a potential treatment effect in COVID-19 patients. The group is employing adaptive platform trial methodologies that enable the ability to test multiple therapies simultaneously and modify protocols in real-time based on outcomes observed.

In addition to designing and sponsoring several platform trials, the COVID R&D Alliance is:

  • Evaluating more than 1,900 preclinical candidates against active controls to uncover which hold the greatest promise for COVID-19.
  • Reviewing promising early-stage candidates that may show potential efficacy against COVID-19, and connecting them with potential funders from venture capital or pharmaceutical developers to enable rapid advancement.
  • Working with TransCelerate’s DataCelerate® platform to enable real-time data sharing and real-world evidence to inform ongoing and future studies in COVID-19, so research communities benefit from learnings and avoid duplication.
  • Operating as an interlocutor with governments, regulators, and non-governmental organizations to share insights and engage in other platform trials.

About the I-SPY COVID Trial
The I-SPY COVID Trial (Investigation of Serial Studies to Predict Your COVID Therapeutic Response with Biomarker Integration and Adaptive Learning) is an adaptive platform trial designed to increase trial efficiency by minimizing the number of participants and time required to evaluate experimental and/or repurposed drugs. The focus of the trial is to improve outcomes for severely-ill COVID-19 patients—those who require at least 6L of high-flow oxygen either by mask or nasal cannula, known as level 5 on the World Health Organization (WHO) COVID scale, an 8 point ordinal scale of clinical severity status. The primary endpoint of I-SPY COVID is time to achieve level 4 (or less) for at least 48 hours on the WHO COVID scale. Key secondary endpoints include duration of time on ventilator and mortality.

The I-SPY COVID Trial is sponsored and managed by Quantum Leap Healthcare Collaborative. For more information, visit www.quantumleaphealth.org or www.ispytrials.org

About the COVID R&D Alliance
Organized in March 2020, the COVID R&D Alliance is operating unconstrained by past models of development and is accelerating study candidates without regard to company affiliation. Members are sharing clinical trial data and real-world evidence, as well as crowd-sourcing early stage candidates to identify mechanisms and treatments that may be effective against COVID-19. Initial efforts by the group focus on advancing well understood therapies and late-stage investigational medicines for severely ill patients who need options. Future activities will expand to testing re-purposed molecules, early stage candidates, and therapeutic drug combinations.

Additional information on the COVID R&D Alliance is available at www.CovidRDAlliance.com.

About Cenicriviroc (CVC)
CVC is an oral, once-daily, potent immunomodulator that blocks two chemokine receptors, CCR2 and CCR5, which are intricately involved in the inflammatory and fibrogenic pathways in nonalcoholic steatohepatitis (NASH) known to cause liver damage including cirrhosis, liver cancer, or liver failure. These pathways have also been shown to be closely involved with the respiratory sequelae of COVID-19 and of related viral infections. Because of CVC’s unique mechanisms of action, the drug has been viewed as having a potential role in the treatment of COVID-19 patients, in addition to its potential in the management liver fibrosis due to NASH, including as a part of combination-treatment strategies. CVC has been studied in both NASH patients and in HIV+ patients, and is in Phase 3 development for NASH. CVC has been granted Fast Track status in adults with liver fibrosis due to NASH, the population at highest risk of progression to cirrhosis.

About Otezla® (apremilast)
OTEZLA® (apremilast) is an oral small-molecule inhibitor of phosphodiesterase 4 (PDE4) specific for cyclic adenosine monophosphate (cAMP). PDE4 inhibition results in increased intracellular cAMP levels, which is thought to indirectly modulate the production of inflammatory mediators. The specific mechanism(s) by which Otezla exerts its therapeutic action in patients is not well defined.

Otezla is currently approved for use in more than 45 countries as an oral treatment for inflammatory diseases including psoriasis, psoriatic arthritis and Behçet’s disease. By inhibiting PDE4, Otezla is thought to modulate the production of inflammatory cytokines and other mediators, which may prove helpful in inhibiting the inflammatory response associated with the signs, symptoms and pulmonary involvements observed in some COVID-19 patients. Amgen plans to collaborate with platform trials to investigate Otezla’s ability to prevent clinical deterioration in patients with COVID-19.

Otezla® (apremilast) U.S. INDICATIONS
Otezla® (apremilast) is indicated for the treatment of adult patients with moderate to severe plaque psoriasis who are candidates for phototherapy or systemic therapy.

Otezla is indicated for the treatment of adult patients with active psoriatic arthritis.

Otezla is indicated for the treatment of adult patients with oral ulcers associated with Behçet’s Disease.

Otezla® (apremilast) U.S. IMPORTANT SAFETY INFORMATION

Contraindications

  • Otezla® (apremilast) is contraindicated in patients with a known hypersensitivity to apremilast or to any of the excipients in the formulation

Warnings and Precautions

  • Diarrhea, Nausea, and Vomiting: Cases of severe diarrhea, nausea, and vomiting were associated with the use of Otezla. Most events occurred within the first few weeks of treatment. In some cases, patients were hospitalized. Patients 65 years of age or older and patients taking medications that can lead to volume depletion or hypotension may be at a higher risk of complications from severe diarrhea, nausea, or vomiting. Monitor patients who are more susceptible to complications of diarrhea or vomiting; advise patients to contact their healthcare provider. Consider Otezla dose reduction or suspension if patients develop severe diarrhea, nausea, or vomiting
  • Depression: Carefully weigh the risks and benefits of treatment with Otezla for patients with a history of depression and/or suicidal thoughts/behavior, or in patients who develop such symptoms while on Otezla. Patients, caregivers, and families should be advised of the need to be alert for the emergence or worsening of depression, suicidal thoughts, or other mood changes, and they should contact their healthcare provider if such changes occur
    • Psoriasis: Treatment with Otezla is associated with an increase in depression. During clinical trials, 1.3% (12/920) of patients reported depression compared to 0.4% (2/506) on placebo. Depression was reported as serious in 0.1% (1/1308) of patients exposed to Otezla, compared to none in placebo-treated patients (0/506). Suicidal behavior was observed in 0.1% (1/1308) of patients on Otezla, compared to 0.2% (1/506) on placebo. One patient treated with Otezla attempted suicide; one patient on placebo committed suicide
    • Psoriatic Arthritis: Treatment with Otezla is associated with an increase in depression. During clinical trials, 1.0% (10/998) reported depression or depressed mood compared to 0.8% (4/495) treated with placebo. Suicidal ideation and behavior was observed in 0.2% (3/1441) of patients on Otezla, compared to none in placebo-treated patients. Depression was reported as serious in 0.2% (3/1441) of patients exposed to Otezla, compared to none in placebo-treated patients (0/495). Two patients who received placebo committed suicide compared to none on Otezla
    • Behçet’s Disease: Treatment with Otezla is associated with an increase in depression. During the phase 3 clinical trial, 1% (1/104) reported depression or depressed mood compared to 1% (1/103) treated with placebo. No instances of suicidal ideation or behavior were reported in patients treated with Otezla or treated with placebo
  • Weight Decrease: Monitor body weight regularly; evaluate unexplained or clinically significant weight loss, and consider discontinuation of Otezla
    • Psoriasis: During clinical trials, body weight loss of 5-10% occurred in 12% (96/784) of patients treated with Otezla and in 5% (19/382) of patients treated with placebo. Body weight loss of ≥10% occurred in 2% (16/784) of patients treated with Otezla compared to 1% (3/382) of patients treated with placebo
    • Psoriatic Arthritis: During clinical trials, body weight loss of 5-10% was reported in 10% (49/497) of patients taking Otezla and in 3.3% (16/495) of patients taking placebo
    • Behçet’s Disease: During the phase 3 clinical trial, body weight loss of >5% was reported in 4.9% (5/103) of patients taking Otezla and in 3.9% (4/102) of patients taking placebo
  • Drug Interactions: Apremilast exposure was decreased when Otezla was co-administered with rifampin, a strong CYP450 enzyme inducer; loss of Otezla efficacy may occur. Concomitant use of Otezla with CYP450 enzyme inducers (e.g., rifampin, phenobarbital, carbamazepine, phenytoin) is not recommended

Adverse Reactions

  • Psoriasis: Adverse reactions reported in ≥5% of patients were (Otezla%, placebo%): diarrhea (17, 6), nausea (17, 7), upper respiratory tract infection (9, 6), tension headache (8, 4), and headache (6, 4)
  • Psoriatic Arthritis: Adverse reactions reported in at least 2% of patients taking Otezla, that occurred at a frequency at least 1% higher than that observed in patients taking placebo, for up to 16 weeks (after the initial 5-day titration), were (Otezla%, placebo%): diarrhea (7.7, 1.6); nausea (8.9, 3.1); headache (5.9, 2.2); upper respiratory tract infection (3.9, 1.8); vomiting (3.2, 0.4); nasopharyngitis (2.6, 1.6); upper abdominal pain (2.0, 0.2)
  • Behçet’s Disease: Adverse reactions reported in at least ≥5% of patients taking Otezla, that occurred at a frequency at least 1% higher than that observed in patients taking placebo, for up to 12 weeks, were (Otezla%, placebo%): diarrhea (41.3, 20.4); nausea (19.2, 10.7); headache (14.4, 10.7); upper respiratory tract infection (11.5, 4.9); upper abdominal pain (8.7, 1.9); vomiting (8.7, 1.9); back pain (7.7, 5.8); viral upper respiratory tract infection (6.7, 4.9); arthralgia (5.8, 2.9)

Use in Specific Populations

  • Pregnancy: Otezla has not been studied in pregnant women. Advise pregnant women of the potential risk of fetal loss. Consider pregnancy planning and prevention for females of reproductive potential. There is a pregnancy exposure registry that monitors pregnancy outcomes in women exposed to Otezla during pregnancy. Information about the registry can be obtained by calling 1-877-311-8972 or visiting https://mothertobaby.org/ongoing-study/otezla/
  • Lactation: There are no data on the presence of apremilast or its metabolites in human milk, the effects of apremilast on the breastfed infant, or the effects of the drug on milk production. The developmental and health benefits of breastfeeding should be considered along with the mother’s clinical need for Otezla and any potential adverse effects on the breastfed child from Otezla or from the underlying maternal condition
  • Renal Impairment: Otezla dosage should be reduced in patients with severe renal impairment (creatinine clearance less than 30 mL/min) for details, see Dosage and Administration, Section 2, in the Full Prescribing Information

Please click here for Otezla® Full Prescribing Information.

About Firazyr® (icatibant injection)
FIRAZYR® (icatibant injection) is a bradykinin B2 receptor antagonist indicated for the treatment of acute attacks of hereditary angioedema (HAE) in adults 18 years of age and older. Indication may vary by country. It is administered by subcutaneous injection. It is thought that icatibant may ameliorate bradykinin-driven pulmonary edema by blocking the bradykinin-2 receptors.

Firazyr® (icatibant injection) IMPORTANT SAFETY INFORMATION

Laryngeal attacks can become life threatening. If you have an HAE attack of the throat (laryngeal attack), inject icatibant injection and then go to the nearest hospital emergency room right away.

The most common side effects of icatibant injection include:

  • redness, bruising, swelling, warmth, burning, itching, irritation, hives, numbness, pressure, or pain at the injection site
  • fever
  • too much of an enzyme called transaminase in your blood
  • dizziness
  • nausea
  • headache
  • rash

These are not all of the possible side effects of icatibant injection. Tell your healthcare provider if you have any side effect that bothers you or that does not go away. You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch, or call 1-800-FDA-1088.

Tell your healthcare provider if you have any other medical conditions, if you are breastfeeding or plan to breastfeed, or if you are pregnant or planning to become pregnant. Icatibant injection has not been evaluated in pregnant or nursing women. You and your healthcare provider will decide if icatibant injection is right for you.

If your symptoms continue or come back, you may repeat your icatibant injection at least 6 hours apart. Do not use more than 3 doses of icatibant injection in a 24-hour period. Tiredness, drowsiness, and dizziness have been reported following the use of icatibant injection. If this occurs, do not drive a car, use machinery, or do anything that needs you to be alert.

Please see the full Prescribing Information.

About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health, and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

Forward-Looking Statements
Some statements in this news release are, or may be considered, forward-looking statements for purposes of the Private Securities Litigation Reform Act of 1995. The words «believe,» «expect,» «anticipate,» «project» and similar expressions, among others, generally identify forward-looking statements. AbbVie cautions that these forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those indicated in the forward-looking statements. Such risks and uncertainties include, but are not limited to, competition from other products, challenges to intellectual property, difficulties inherent in the research and development process, adverse litigation or government action, and changes to laws and regulations applicable to our industry. Additional information about the economic, competitive, governmental, technological and other factors that may affect AbbVie’s operations is set forth in Item 1A, «Risk Factors,» of AbbVie’s 2019 Annual Report on Form 10-K, which has been filed with the Securities and Exchange Commission. AbbVie undertakes no obligation to release publicly any revisions to forward-looking statements as a result of subsequent events or developments, except as required by law.

About Amgen
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing, and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be the world’s largest independent biotechnology company, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. 

For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.

Amgen Forward-Looking Statements
This news release contains forward-looking statements that are based on the current expectations and beliefs of Amgen. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including any statements on the outcome, benefits and synergies of collaborations, or potential collaborations, with any other company, including Adaptive Biotechnologies (including statements regarding such collaboration’s, or our own, ability to discover and develop fully-human neutralizing antibodies targeting SARS-CoV-2 to potentially prevent or treat COVID-19), or the Otezla® (apremilast) acquisition, including anticipated Otezla sales growth and the timing of non-GAAP EPS accretion, as well as estimates of revenues, operating margins, capital expenditures, cash, other financial metrics, expected legal, arbitration, political, regulatory or clinical results or practices, customer and prescriber patterns or practices, reimbursement activities and outcomes, effects of pandemics or other widespread health problems such as the ongoing COVID-19 pandemic on Amgen’s business, outcomes, progress, or effects relating to studies of Otezla as a potential treatment for COVID-19, and other such estimates and results. Forward-looking statements involve significant risks and uncertainties, including those discussed below and more fully described in the Securities and Exchange Commission reports filed by Amgen, including its most recent annual report on Form 10-K and any subsequent periodic reports on Form 10-Q and current reports on Form 8-K. Unless otherwise noted, Amgen is providing this information as of the date of this news release and does not undertake any obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

No forward-looking statement can be guaranteed and actual results may differ materially from those Amgen projects. Discovery or identification of new product candidates or development of new indications for existing products cannot be guaranteed and movement from concept to product is uncertain; consequently, there can be no guarantee that any particular product candidate or development of a new indication for an existing product will be successful and become a commercial product.

The scientific information discussed in this news release related to Amgen’s product candidates is preliminary and investigative. Such product candidates are not approved by the U.S. Food and Drug Administration, and no conclusions can or should be drawn regarding the safety or effectiveness of the product candidates. Further, any scientific information discussed in this news release relating to new indications for Amgen’s products is preliminary and investigative and is not part of the labeling approved by the U.S. Food and Drug Administration for the products. The products are not approved for the investigational use(s) discussed in this news release, and no conclusions can or should be drawn regarding the safety or effectiveness of the products for these uses.

About Takeda Pharmaceutical Company Limited
Takeda Pharmaceutical Company Limited (TSE:4502/NYSE:TAK) is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan, committed to bringing better health and a brighter future to patients by translating science into highly-innovative medicines. Takeda focuses its R&D efforts on four therapeutic areas: Oncology, Rare Diseases, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. We are focusing on developing highly innovative medicines that contribute to making a difference in people’s lives by advancing the frontier of new treatment options and leveraging our enhanced collaborative R&D engine and capabilities to create a robust, modality-diverse pipeline. Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries.

For more information, visit https://www.takeda.com.

Takeda Forward-Looking Statements
This press release and any materials distributed in connection with this press release may contain forward-looking statements, beliefs or opinions regarding Takeda’s future business, future position and results of operations, including estimates, forecasts, targets and plans for Takeda. Without limitation, forward-looking statements often include words such as «targets», «plans», «believes», «hopes», «continues», «expects», «aims», «intends», «ensures», «will», «may», «should», «would», «could» «anticipates», «estimates», «projects» or similar expressions or the negative thereof. These forward-looking statements are based on assumptions about many important factors, including the following, which could cause actual results to differ materially from those expressed or implied by the forward-looking statements: the economic circumstances surrounding Takeda’s global business, including general economic conditions in Japan and the United States; competitive pressures and developments; changes to applicable laws and regulations; the success of or failure of product development programs; decisions of regulatory authorities and the timing thereof; fluctuations in interest and currency exchange rates; claims or concerns regarding the safety or efficacy of marketed products or product candidates; the impact of health crises, like the novel coronavirus pandemic, on Takeda and its customers and suppliers, including foreign governments in countries in which Takeda operates, or on other facets of its business; the timing and impact of post-merger integration efforts with acquired companies; the ability to divest assets that are not core to Takeda’s operations and the timing of any such divestment(s); and other factors identified in Takeda’s most recent Annual Report on Form 20-F and Takeda’s other reports filed with the U.S. Securities and Exchange Commission, available on Takeda’s website at: https://www.takeda.com/investors/reports/sec-filings/ or at www.sec.gov. Takeda does not undertake to update any of the forward-looking statements contained in this press release or any other forward-looking statements it may make, except as required by law or stock exchange rule. Past performance is not an indicator of future results and the results or statements of Takeda in this press release may not be indicative of, and are not an estimate, forecast, guarantee or projection of Takeda’s future results.

About Quantum Leap Healthcare Collaborative
Quantum Leap Healthcare Collaborative is a 501(C)(3) charitable organization established in 2005 as a collaboration between medical researchers at University of California, San Francisco and Silicon Valley entrepreneurs. Our mission is to integrate high-impact research with clinical processes and systems technology, resulting in improved data management and information systems, greater access to clinical trial matching and sponsorship, and greater benefit to providers, patients, and researchers. Our goal is to improve and save lives. Quantum Leap provides operational, financial, and regulatory oversight to the I-SPY Trials. For more information, visit www.QuantumLeapHealth.org.

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SOURCE Quantum Leap Healthcare Collaborative

Guardian Alliance Technologies DENIED Again by USPTO Judges in Attempt to Invalidate Miller Mendel’s eSOPH Patent

WASHINGTON, Aug. 3, 2020 /PRNewswire/ — The United States Patent and Trademark Office (USPTO), Patent Trial and Appeal Board (PTAB) has again, for the second time, DENIED Guardian Alliance Technologies’ attempt to invalidate Miller Mendel’s 188 Patent.

WASHINGTON, Aug. 3, 2020 /PRNewswire/ — The United States Patent and Trademark Office (USPTO), Patent Trial and Appeal Board (PTAB) has again, for the second time, DENIED Guardian Alliance Technologies’ attempt to invalidate Miller Mendel’s 188 Patent.

The 188 patent protects certain key aspects of Miller Mendel’s eSOPH platform. Miller Mendel, Inc. asserted in a federal lawsuit filed October 9, 2018, that Guardian Alliance Technologies’ platform infringes on certain claims in Miller Mendel’s 188 patent. The patent was granted to Tyler Miller, Miller Mendel’s Founder, President and CEO on June 30, 2015, and licensed exclusively to Miller Mendel, Inc.

In response to the lawsuit filed by Miller Mendel’s counsel, Guardian Alliance Technologies on October 10, 2019, filed an «Inter Partes Review («IPR») with the USPTO PTAB, which is a procedure for challenging the validity of an already issued patent before the USPTO. On March 26, 2020, the USPTO PTAB judges issued a 22-page decision, denying Guardian Alliance Technologies’ Inter Partes Review request.

In response to the USPTO PTAB judges’ decision, on April 27, 2020, Guardian Alliance Technologies filed a 24-page Request for Rehearing (or «appeal»), challenging the USPTO’s decision, again. On page 7 of Guardian Alliance Technologies’ Request for Rehearing, it alleges the three USPTO judges abused their discretion in ultimately denying Guardian Alliance Technologies’ request for an Inter Partes Review of the 188 patent issued to Miller on June 30, 2015.

In addition to filing for the rehearing, in an appeal-type effort against the USPTO PTAB judges, Guardian Alliance Technologies filed for a USPTO Precedential Opinion Panel (POP) review. The POP operates at the discretion of the Director of the USPTO to decide issues of ‘exceptional importance’ to the Patent Trial and Appeal Board (issues involving agency policy or procedure, etc.). POP members include the USPTO Director, the Commissioner for Patents and their Chief Judge.

On June 16, 2020, in a 3-page decision, the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, the Commissioner for Patents, and the  Chief Administrative Patent Judge, also DENIED Guardian Alliance Technologies’ request for Precedential Opinion Panel review.

On July 27, 2020, in a 16-page decision, the PTAB again, also, DENIED Guardian Alliance Technologies’ request on Rehearing of Decision on Institution, for several cited reasons.

All the documents and decisions filed (to date) with the USPTO can be found by clicking here. IPR2020-00031.

All the documents and decisions filed (to date) with the United States District Court for the Western District of Oklahoma can be found by clicking here.

Miller Mendel takes the protection of its intellectual property seriously. Miller Mendel has an obligation to protect its intellectual property, both for the interest of Miller Mendel, Inc and its clients currently using the eSOPH background investigation software system.

ABOUT MILLER MENDEL

Miller Mendel, Inc. («MMI») creates, sells and supports its software technology solutions for local, state and federal public safety agencies, and is the holder of two patents (U.S. Patent No. 9070098 and U.S. Patent No. 10043188) related to the features of its flagship product, eSOPH. Our primary focus is to turn past practices used by city, county and state government into efficient and cost-effective electronic solutions. MMI is known for creating category leading systems and providing responsive, exceptional support to all our clients. We place great pride in straightforward and transparent operational practices that foster a high level of respect and praise from our government clients.

Media Contact:
Tyler Miller
tjm@MillerMendel.com

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SOURCE Miller Mendel, Inc

Guardian Alliance Technologies DENIED Again by USPTO Judges in Attempt to Invalidate Miller Mendel’s eSOPH Patent

WASHINGTON, Aug. 3, 2020 /PRNewswire/ — The United States Patent and Trademark Office (USPTO), Patent Trial and Appeal Board (PTAB) has again, for the second time, DENIED Guardian Alliance Technologies’ attempt to invalidate Miller Mendel’s 188 Patent.

WASHINGTON, Aug. 3, 2020 /PRNewswire/ — The United States Patent and Trademark Office (USPTO), Patent Trial and Appeal Board (PTAB) has again, for the second time, DENIED Guardian Alliance Technologies’ attempt to invalidate Miller Mendel’s 188 Patent.

The 188 patent protects certain key aspects of Miller Mendel’s eSOPH platform. Miller Mendel, Inc. asserted in a federal lawsuit filed October 9, 2018, that Guardian Alliance Technologies’ platform infringes on certain claims in Miller Mendel’s 188 patent. The patent was granted to Tyler Miller, Miller Mendel’s Founder, President and CEO on June 30, 2015, and licensed exclusively to Miller Mendel, Inc.

In response to the lawsuit filed by Miller Mendel’s counsel, Guardian Alliance Technologies on October 10, 2019, filed an «Inter Partes Review («IPR») with the USPTO PTAB, which is a procedure for challenging the validity of an already issued patent before the USPTO. On March 26, 2020, the USPTO PTAB judges issued a 22-page decision, denying Guardian Alliance Technologies’ Inter Partes Review request.

In response to the USPTO PTAB judges’ decision, on April 27, 2020, Guardian Alliance Technologies filed a 24-page Request for Rehearing (or «appeal»), challenging the USPTO’s decision, again. On page 7 of Guardian Alliance Technologies’ Request for Rehearing, it alleges the three USPTO judges abused their discretion in ultimately denying Guardian Alliance Technologies’ request for an Inter Partes Review of the 188 patent issued to Miller on June 30, 2015.

In addition to filing for the rehearing, in an appeal-type effort against the USPTO PTAB judges, Guardian Alliance Technologies filed for a USPTO Precedential Opinion Panel (POP) review. The POP operates at the discretion of the Director of the USPTO to decide issues of ‘exceptional importance’ to the Patent Trial and Appeal Board (issues involving agency policy or procedure, etc.). POP members include the USPTO Director, the Commissioner for Patents and their Chief Judge.

On June 16, 2020, in a 3-page decision, the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, the Commissioner for Patents, and the  Chief Administrative Patent Judge, also DENIED Guardian Alliance Technologies’ request for Precedential Opinion Panel review.

On July 27, 2020, in a 16-page decision, the PTAB again, also, DENIED Guardian Alliance Technologies’ request on Rehearing of Decision on Institution, for several cited reasons.

All the documents and decisions filed (to date) with the USPTO can be found by clicking here. IPR2020-00031.

All the documents and decisions filed (to date) with the United States District Court for the Western District of Oklahoma can be found by clicking here.

Miller Mendel takes the protection of its intellectual property seriously. Miller Mendel has an obligation to protect its intellectual property, both for the interest of Miller Mendel, Inc and its clients currently using the eSOPH background investigation software system.

ABOUT MILLER MENDEL

Miller Mendel, Inc. («MMI») creates, sells and supports its software technology solutions for local, state and federal public safety agencies, and is the holder of two patents (U.S. Patent No. 9070098 and U.S. Patent No. 10043188) related to the features of its flagship product, eSOPH. Our primary focus is to turn past practices used by city, county and state government into efficient and cost-effective electronic solutions. MMI is known for creating category leading systems and providing responsive, exceptional support to all our clients. We place great pride in straightforward and transparent operational practices that foster a high level of respect and praise from our government clients.

Media Contact:
Tyler Miller
tjm@MillerMendel.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/guardian-alliance-technologies-denied-again-by-uspto-judges-in-attempt-to-invalidate-miller-mendels-esoph-patent-301104312.html

SOURCE Miller Mendel, Inc

Qubit’s New Consumer Survey Findings Confirm Rapid Shift in Shopper Behavior and Potential Impact on Holiday Shopping in 2020

NEW YORK, Aug. 3, 2020 /PRNewswire-PRWeb/ — Qubit, the leader in AI-led merchandising and personalized experiences, today announced findings from a new consumer survey, which sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic. The survey was…

NEW YORK, Aug. 3, 2020 /PRNewswire-PRWeb/ — Qubit, the leader in AI-led merchandising and personalized experiences, today announced findings from a new consumer survey, which sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic. The survey was conducted in July 2020 with 809 respondents located in the U.S. and U.K.

«Our survey data shows that shopper behavior has changed radically since the pandemic spread globally and will continue to look different during the 2020 holiday season,» said Graham Cooke, CEO and founder of Qubit. «Store closures that are not dictated by demand, but rather by the public health crisis, present an unusual scenario for brands, forcing unexpected and massive overhauls of their marketing and digital commerce strategies this year. The survey data also supports our view that a permanent shift in the balance of online and in-store shopping is occurring and is not likely to revert back entirely to pre-COVID-19 levels. Retailers are now forced to implement an expedited roadmap to their digital future or face extinction.»

Some of the insights in the survey reveal consumer sentiment towards present-day shopping realities:

  • 1 in 2 consumers currently do more than 75% of all their shopping online; 1 in 4 do more than 90% of their shopping online
  • More than 50% of consumers are shopping more with grocery brands, followed by fashion, and beauty and cosmetics
  • Loyalty is decreasing with almost 40% of consumers (36.6%) stating they now shop with more brands than they did a year ago; 46.2% of consumers say they are less loyal to the brands they love

The survey also gauged consumer attitudes towards the upcoming holiday shopping season and whether respondents’ shopping behavior and spending will change in the future compared to years past:

  • 35.1% of shoppers said they’ll shop online more than they did before the pandemic; meanwhile, just 10.6% of shoppers said they will do less shopping online than they did prior to the pandemic
  • 44% of respondents plan to shop more online during this year’s Black Friday, Cyber Monday and Christmas holidays as compared to last year’s holiday season
  • Less than 30% of consumers feel comfortable returning to stores, with 36.1% saying they plan to return in two months and 18.9% of consumers returning in 2021

An infographic that captures the survey data and insights is available here.

Qubit is also hosting a webinar that will discuss the survey data along with brand anecdotes and case studies on August 5, 2020. Register for Qubit’s webinar, Christmas in July, here.

-END-

About Qubit.
Qubit’s mission is to drive customer loyalty and lifetime value through personalization. Industry leaders in luxury, fashion, beauty, travel and egaming brands partner with Qubit to transform the way they understand and influence their visitors. In 2018 the Qubit platform delivered over 60 billion experiences and influenced over $40 billion in retail revenue. Customers include Estee Lauder Group, Kurt Geiger, Shiseido, Tailored Brands, Radisson Hotel Group and Fanduel. Headquartered in London, the company has offices across Europe and the U.S. Qubit’s investors include Goldman Sachs, Sapphire Ventures, Accel Partners, Salesforce Ventures and Balderton Capital. For more information, please visit: http://www.qubit.com.

 

SOURCE Qubit

Barbara Bush Foundation Partners with Barbershop Books and Penguin Young Readers to Provide Child-Friendly Reading Spaces in Baltimore and Detroit Barbershops

WASHINGTON, Aug. 3, 2020 /PRNewswire/ — The Barbara Bush Foundation for Family Literacy has partnered with Barbershop Books and Penguin Young Readers to provide child-friendly reading spaces and early literacy training to help expand reading opportunities for Black boys in Baltimore and Detroit.

WASHINGTON, Aug. 3, 2020 /PRNewswire/ — The Barbara Bush Foundation for Family Literacy has partnered with Barbershop Books and Penguin Young Readers to provide child-friendly reading spaces and early literacy training to help expand reading opportunities for Black boys in Baltimore and Detroit.

Developed in Harlem, Barbershop Books is a community-based program that leverages the cultural significance of barbershops in Black communities. The initiative, which targets Black boys who are four to eight years old, increases boys’ access to high quality children’s books, and works to increase out-of-school time reading among young Black boys. The program also provides literacy training to participating barbers. Barbershop Books is currently active in 21 states including California, Florida, Illinois, Maryland, Michigan, New York, Texas and Virginia.

«The news-making events of 2020 have highlighted the systemic injustices and disadvantages faced by Black Americans. We believe that literacy is the great equalizer and it is imperative that we give every family the knowledge and resources they need to live with opportunity and dignity,» said British A. Robinson, Barbara Bush Foundation President and CEO. «We are thrilled to partner with Barbershop Books to support its vital work to empower Black families and communities through literacy.»

Through this partnership, the Barbara Bush Foundation will help Barbershop Books launch new reading spaces and provide early literacy training to barbers in 10 barbershops in Baltimore, and will support 20 existing reading spaces in Detroit. The Foundation will also provide family literacy resources, including access to a free adult literacy app for parents and caregivers who wish to improve their own literacy skills without attending classes.

According to the United States Department of Education, more than 85% of America’s Black male fourth grade students are not proficient in reading. In an increasingly global and knowledge-based economy, poor reading skills among young Black boys today will produce Black men who are unprepared to compete in the workforce of tomorrow. Four key factors contribute to low reading proficiency among Black boys: 1) limited access to engaging reading material, 2) lack of Black men in Black boys’ early reading experiences, 3) few culturally competent educators, and 4) educational systems that are unresponsive to Black boys’ individual learning needs.

Barbershop Books was founded in 2013 by Alvin Irby to increase out of school reading time among young Black boys. Irby is a nationally recognized speaker and award-winning social entrepreneur, as well as a cultural competency specialist and a thought leader in the field of early childhood education.

«With libraries limited in the services they can provide and some form of distance learning becoming the new norm for young learners, we must think creatively and act courageously to ensure vulnerable children have the reading support they need outside of school,» said Irby. «By increasing access to fun books and Black male reading role models, Barbershop Books endeavors to help create the type of early positive reading experiences that help Black boys to identify as readers – and thus inspire them to read for fun.»

In support of this initiative, Penguin Young Readers has donated culturally relevant, age appropriate books to help participating children – who have reduced access to community and school libraries during the COVID-19 crisis – build their own home libraries. Among the titles provided by Penguin are selections from #1 New York Times bestselling author Brad Meltzer’s Ordinary People Change the World series and other kid-friendly titles.

«We admire the important work Barbershop Books is doing to support childhood literacy within Black communities and we are honored to partner with them and the Barbara Bush Foundation for Family Literacy on this important initiative,» said Jen Loja, President, Penguin Young Readers.

«We’re so grateful to Penguin for their generous support of our commitment to Black communities,» said Robinson. «Together, we are making an impact on the lives of Black children and their families – one that is needed now more than ever – that will last for years to come.»

About the Barbara Bush Foundation for Family Literacy: The Barbara Bush Foundation for Family Literacy has been the nation’s leading advocate for family literacy for more than three decades. Established by former First Lady Barbara Bush in 1989, the Foundation is a public charity that envisions an America in which everyone can read, write, and comprehend in order to navigate the world with dignity. To learn more, visit www.BarbaraBush.org.

About Penguin Young Readers: Penguin Young Readers is one of the leading children’s book publishers in the United States. The company owns a wide range of imprints and trademarks, including Dial Books, Dutton, Kokila, Nancy Paulsen Books, Penguin Workshop, Philomel, Puffin, G. P. Putnam’s Sons, Razorbill, Viking, and Frederick Warne. These imprints are home to such award-winning, New York Times bestselling authors as, Laurie Halse Anderson, Max Brallier, Jan Brett, Eric Carle, Roald Dahl, Anna Dewdney, John Flanagan, John Green, Oliver Jeffers, Brad Meltzer, Ransom Riggs, Ruta Sepetys, Sabaa Tahir, Jacqueline Woodson, and dozens of other popular authors. Penguin Young Readers Group is also the proud publisher of perennial brand franchises such as The Little Engine That Could, the Nancy Drew and Hardy Boys series, Peter Rabbit, Spot, the Classic Winnie the Pooh, the Very Hungry Caterpillar, Madeline, Mad Libs, the Last Kids on Earth, the Rangers Apprentice, and Who HQ among many others. Penguin Young Readers Group is a division of Penguin Random House LLC.

About Barbershop Books: Barbershop Books is the debut program of Reading Holiday Project, Inc., a 501(c)(3) nonprofit literacy organization in New York City. Developed in Harlem, Barbershop Books is a community-based program that creates child-friendly reading spaces in barbershops and provides early literacy training to barbers across America. It leverages the cultural significance of barbershops in Black communities to increase boys’ access to culturally relevant, age appropriate, and gender responsive children’s books and to increase out-of-school time reading among young black boys. www.barbershopbooks.org

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SOURCE Barbara Bush Foundation for Family Literacy