PLYMOUTH, Mich., Oct. 8, 2020 /PRNewswire/ — Traxen, a metro Detroit-based technology company dedicated to leading the trucking industry rapidly into the future, today announced the launch of its intelligent adaptive cruise control system, iQ-Cruise™, for traditional and electric commercial vehicles. The system will be available to both commercial vehicle aftermarket and OE customers. Through the use of artificial intelligence (AI), advanced algorithms and sensors, iQ-Cruise™ can reduce fuel consumption by an average of 10% while improving safety, drivability and profit margins.
«With fuel cost being one of the top operating costs for fleets worldwide, delivering a solution like Traxen’s iQ-Cruise™ that offers a 10% fuel efficiency improvement on average is a truly remarkable feat for the industry,» said Ali Maleki, founder and CEO of Traxen. «We’re incredibly proud of what we have been able to accomplish through our comprehensive innovation process and the robust testing of our novel solution. Both aftermarket and OE customers, including those with electric vehicles, will immediately realize transformational benefits upon adoption of our sophisticated technology.»
As the world inches toward autonomous vehicles, Traxen recognized that it will not happen in a single step, choosing to tackle autonomous driving in phases beginning with speed control. Through proprietary hardware and software, iQ-Cruise™ monitors road conditions such as changes in elevation, curvature, traffic patterns and weather miles beyond the driver’s visual field. Additionally, driver’s hours of service and time of arrival needs are taken into account. Since its technology intuitively and efficiently controls the speed of the vehicle based on various factors, the driver is primarily responsible for steering, helping to reduce driver error, fatigue and turnover. Drivers remain engaged in steering and informed through non-intrusive alerts via Traxen’s modern driver-friendly interface.
Traxen conducted their first side-by-side cross-country trial in August 2020. This test was conducted over the road starting from Plymouth, Michigan, to Las Vegas and back, during which iQ-Cruise™ significantly bested seasoned truck drivers by executing far more energy-efficient speed controls. The North American Council for Freight Efficiency (NACFE) was the independent reviewer of this field trial.
«Fuel is a very large expense for long-haul trucking fleets with lowering costs and subsequent emissions reductions being top priorities,» said Mike Roeth, executive director of NACFE. «In our analysis of Traxen’s cross country real-world field trial data, we observed fuel efficiency improvements in the range of 2% to 20% in various segments over a 6,100-mile cross-country drive. The average fuel efficiency improvement was 7%, which is very substantial and meaningful for the industry. We hope to see technologies like the iQ-Cruise™ deployed across the industry to improve freight efficiency and reduce greenhouse gas emissions.»
«Real world testing of fuel economy features is very challenging, with many variables at play including wind speed and direction, elevation, payload changes and driver variations. The best practice is to combine all forms of analysis and testing to understand how a technology will perform for fleets,» continued Roeth.
«We are incredibly grateful to NACFE for its support and validation of our technology’s substantial fuel efficiency improvement,» said Maleki.
Traxen continues to retrain and enhance its AI-based iQ-Cruise™ performance. Today, with the latest release of its software, iQ-CruiseTM is recording 10% fuel efficiency improvement on customer routes. The company predicts that by 2023, based on systemic learnings from 700 million miles of data obtained from customer drives, Traxen will top 15% in fuel efficiency gains.
In addition to delivering value through significant cost-savings on fuel and increased driver satisfaction, brake and tire wear, maintenance, insurance and training costs also can be reduced thanks to the system’s advanced features.
«Traxen’s intuitive technology will have a direct, sizeable impact on a fleet’s bottom line upon adoption,» said Mary Petrovich, chairman of Traxen’s Board of Directors. «In fact, fleets could save an average of $5,000 per truck per year using the proven iQ-Cruise™ – an enormous and immediate payback for the commercial vehicle industry.»
Traxen’s cutting-edge fuel-saving solution is currently being piloted by several fleet customers and will be available to commercial vehicle aftermarket customers in the first quarter of 2021, followed by OE truck manufacturers shortly afterward.
About Traxen
The Traxen team is dedicated to leading the trucking technology market rapidly into the future. Its team, based in Plymouth, Michigan, is made up of individuals with diverse backgrounds and relevant experience, uniquely positioning the company to impact the safety and savings for fleet managers and owners in a significant way.
For more information visit www.traxen.ai.
About the North American Council for Freight Efficiency
NACFE works to drive the development and adoption of efficiency enhancing, environmentally beneficial, and cost-effective technologies, services and methodologies in the North American freight industry. As an unbiased and fuel agnostic organization, NACFE communicates the benefits, challenges and the payback of such actions summarizing the confidence fleets should have in adoption. The Council is an effort for fleets, manufacturers, vehicle builders and other government and nongovernmental organizations coming together to improve North American goods movements.
Traxen’s multimedia assets can be found for download here: https://bit.ly/30ZHA99.
Media Contact:
Brittney Popa
MBE Group
248-554-3507
bpopa@mbe.group
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SOURCE Traxen
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