octubre 2020 – Página 191

Sojern’s Co-Op Marketing Program Expands to Asia-Pacific, Adds New Channels

SINGAPORE, Oct. 6, 2020 /PRNewswire/ — Sojern, a provider of digital marketing solutions for travel, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisations (DMOs) drive traveller demand in Asia Pacific. The program, which first launched in North America in September 2019, is also expanding in scope. Marketers at DMOs and their partner organizations can now reach customers directly with multichannel digital advertising across video, display, native, Facebook and Instagram.

The COVID-19 pandemic has had a massive impact on travel and tourism. This program enables collaboration on digital marketing campaigns between the DMOs, hotels and attractions, to support market recovery together. Sojern’s Co-Op Program can be customised to meet each participant’s specific goals, whether that be generating awareness for a destination or driving incremental visitation. Regardless of the campaign objective, Sojern will find travellers and influence them to visit the hotel, attraction or destination, wherever they are online.

Early adopter, Venessa Chen, Regional Consumer Marketing Manager, Asia at Tourism New Zealand, said, «What sets Sojern apart from other display channels is its strong remarketing capabilities to drive conversions. During tactical campaigns, Sojern effectively remarkets to our audience, pulls them down the purchase funnel and delivers the highest conversions for us and our airline partners.«

«We know when someone is looking to travel and can influence them. We’ve delivered over €11B in bookings for 10,000+ global travel brands including destinations, attractions, hotels, airlines, cruise operators, and more. In this program for co-op marketing, we have removed the operational complexity of executing and measuring joint branding and performance campaigns and provide discounted media to co-op participants. Now, you can boost local tourism with our all-in-one advertising and analytics package,» said Chris Blaine, VP of APAC & EMEA at Sojern.

Earlier this year, Sojern was nominated by UNWTO as a semi-finalist for its ‘Healing Solutions for Tourism’ award.

Learn more about co-op marketing: «Co-Op Marketing for Destinations: The Path Forward for Covid-19 Recovery.» Learn more about Sojern solutions: www.sojern.com/destinations/.

About Sojern
Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.

Logo – https://mma.prnewswire.com/media/249299/sojern_logo.jpg

Hyundai Motor Shares Fuel Cell Commercial Vehicle Roadmap, Launches XCIENT Fuel Cell Truck at Digital Event

Digital event to highlight Hyundai’s fuel cell technology and commercial vehicle expansion plan and unveil XCIENT Fuel Cell heavy-duty truck
Launch event will take place at 10:00 a.m. KST on Oct. 14, with livestream at Hyundai Motor’s official YouTube channel.

SEOUL, South Korea, Oct. 5, 2020 /PRNewswire/ — Hyundai Motor Company will host a digital premiere event for the launch of XCIENT Fuel Cell, the…

Digital event to highlight Hyundai’s fuel cell technology and commercial vehicle expansion plan and unveil XCIENT Fuel Cell heavy-duty truck
Launch event will take place at 10:00 a.m. KST on Oct. 14, with livestream at Hyundai Motor’s official YouTube channel.

SEOUL, South Korea, Oct. 5, 2020 /PRNewswire/ — Hyundai Motor Company will host a digital premiere event for the launch of XCIENT Fuel Cell, the world’s first mass-produced fuel cell heavy-duty truck, at 10 a.m. KST on Oct. 14. At the event, leaders of Hyundai’s Commercial Vehicle Business Division and Fuel Cell Center will introduce the eco-friendly fuel cell truck and their roadmap for clean commercial mobility.

The livestream will be viewable at Hyundai Motor’s official YouTube channel (www.youtube.com/HyundaiWorldwide). Details about Hyundai’s plan and technology will be released during the event.

Earlier in July, Hyundai shipped XCIENT Fuel Cell to customers in Switzerland as part of Hyundai Motor’s plan to roll out a total of 1,600 fuel cell electric commercial vehicles by 2025. Hyundai Motor’s focus on the fuel cell technology reflects its commitment to clean mobility and vision for a future hydrogen society.

XCIENT Fuel Cell is equipped with a 350-bar 32-kg hydrogen tank that provides around 400 km of driving range with a full trailer in tow. Fueling time to full charging takes approximately 8~20 minutes and this truck can carry a load comparable to a diesel truck. It also provides various safety and convenience features such as Front Collision-avoidance Assist (FCA), Lane Departure Warning (LDW), smartphone mirroring and wireless charging.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers.

More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com

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SOURCE Hyundai Motor Group

Viking.TV Celebrates Six Months Of Award-Winning Programming

LOS ANGELES, Oct. 5, 2020 /PRNewswire/ — Viking® (www.viking.com) today marked new accolades and impressive milestones for its enrichment channel, Viking.TV (

LOS ANGELES, Oct. 5, 2020 /PRNewswire/ — Viking® (www.viking.com) today marked new accolades and impressive milestones for its enrichment channel, Viking.TV (www.viking.tv). Viking.TV went live in mid-March in the early stages of the COVID-19 pandemic and was conceived as a way to build community, stay connected and share positive experiences while people are staying home, rather than traveling. Now six months later, Viking.TV has broadcast more than 160 sessions featuring original cultural content and virtual Privileged Access to interesting people and places around the world. The digital platform, where all content is free to watch, has resonated well with people during this unusual year. Livestreams and archived content on Viking.TV have been enjoyed by more than two million viewers, which include past Viking travelers and Viking crew, as well as those who have not traveled with Viking. Additionally, Viking.TV was recently honored with the «Breakthrough Award for Product Innovation» in the 2020 Silver Travel Award.

«There is no doubt that we are living in an unusual time that has disrupted all of our lives. It is well known that having a daily routine is important during times of stress and isolation, so we launched Viking.TV to livestream at a set hour each day, when our guests, crew and other curious people can continue to explore the world and have a daily session of positivity and learning,» said Karine Hagen, Executive Vice President of Viking. «After just six months, we are honored to have welcomed so many esteemed viewers on Viking.TV and to have received such positive feedback. We look forward to once again traveling together, but in the meantime, we are pleased to continue fostering the Viking.TV community—with daily livestream sessions and conversations with some of the world’s most fascinating people.»

Viking.TV Highlights

Since its launch, Viking.TV has featured exclusive interviews and live Q&A with remarkable explorers, museum curators, musicians, astronauts, actors, artists, performers, photographers, filmmakers and more. Highlights include:

Museum Mondays – Museum directors, curators and experts have hosted virtual Privileged Access to cultural institutions around the world, including Oslo’s Munch Museum and The Viking Ship Museum, The British Museum in London, the Hermitage Museum in St. Petersburg and the Vesterheim Norwegian-American Museum in Iowa.
Tuesdays – Viking Resident Historians, who typically provide a destination-specific curriculum on every ocean cruise itinerary, have shared Iconic Lectures about world history, including «Greek Civilization,» «The History of France,» «The Italian Renaissance,» and «The Vikings.» Additionally, Viking Resident Photographer Alastair Miller has hosted conversations with notable individuals such as filmmaker Ric Burns, wildlife filmmakers Amos Nachoum and Gavin Thurston and artists Magne Furuholmen and Alexander Talbot-Rice.
(Explorer & Music) Wednesdays – In the spirit of exploration, Viking has hosted sessions with explorers from around the world including, Thor Heyerdahl, Jr., whose father famously crossed the Pacific Ocean on the Kon-Tiki raft; anthropologist Benedicte Ingstad, who has written biographies about her parents, famed Norwegian explorer Helge Ingstad and archaeologist Anne Stine Ingstad; and Paralympic skier Cato Zahl Pedersen. Other Wednesday sessions have been dedicated to arts and music and have included interviews with Los Angeles Opera Maestro James Conlon; Royal Academy of Arts curator Ann Dumas; and composer and conductor Debbie Wiseman, OBE.
Guest Speaker Thursdays – Every week since the launch of Viking.TV, iconic British broadcast journalist Anne Diamond has interviewed significant figures, including Xander Parish, principal ballet dancer at the Mariinsky Theatre; the Earl and Countess of Carnarvon; the Duke of Devonshire; explorer Robin Hanbury-Tenison, OBE; former PBS MASTERPIECE Executive Producer Rebecca Eaton; Downton Abbey’s «Mrs. Patmore,» actress Lesley Nicol; polar explorers Liv Arnesen and Ann Bancroft; and classical musicians Alma and Helen Deutscher.
At Home Fridays – The Countess of Carnarvon has led more than a dozen virtual Privileged Access tours and glimpses of life at her home, Highclere Castle, widely recognized as the filming location of Downton Abbey. Additional «At Home» sessions hosted by members of the Viking family have provided insight into their local life in Basel, Reykjavik, Amsterdam, Sydney, Prague, Budapest, Russia, the Orkney Islands and more.
Wellness Weekends – Yoga instructor Mona Therese has led Mind & Body yoga sessions every week since the launch of Viking.TV.
Sissel Sundays – Sissel Kyrkjebø, a Norwegian National Treasure and one of the world’s most beautiful voices—and Viking Jupiter® godmother—will by Christmas have performed 52 songs for Viking.TV viewers.

Livestream sessions on Viking.TV start every day at 2 p.m. Eastern Time / 11 a.m. Pacific Time, and all content is archived and available on-demand for anyone who cannot view at the original time of the broadcast. Also on Viking.TV there are more than 200 original short-form Destination Insight documentaries and 60 additional pieces of content in from Viking Cultural Partners, with programming from TED, BBC’s Wonderstruck, Libera and more.

This Week—Space Week on Viking.TV

As Viking.TV continues to plan new content, each month will feature one week dedicated to a single theme. This week is dedicated to taking viewers out of this world with space-themed content. Beginning today, «Space Week» features Viking Resident Astronomer Ray Arvidson speaking about the exploration of Mars; a conversation with photographer Benedict Redgrove, creator of the book NASA: Past and Present Dreams of the Future; and Anne Diamond will interview retired NASA veteran Charles Armstrong, who worked on a variety of projects including the Space Shuttle. The week will be capped by a special At Home Friday—»When Space is Home»—with broadcast journalist Lynn Sherr hosting a conversation between Dr. Anna Fisher, godmother of Viking Orion®, and three additional astronauts: Colonel Jack Fischer, Richard Linnehan and Barbara Morgan.

Viking.TV Viewer Feedback

Many travelers continue to write Viking with comments of appreciation for this new opportunity to explore the world in comfort…from home. Examples of viewer feedback include:

«We can’t thank you enough for the wonderful 24 weeks of programs-one more interesting than the last!…We have loved every day of programs and have learned so much while whetting our appetites to once again begin cruising with Viking.» – Bob and Maryann O.
«As a lifelong learner, I look forward to being able to access and view more from your library of weekly programs.» – Henriette and Klaus
«Since I cannot be with you on board one of your fabulous ships, the next best thing is attending an enrichment…I only wish that I was sitting in the Star Theater or having success cake and tea or a glass of Prosecco in the Explorer’s Lounge.» – Brenda G.
«I have learned and seen so many new things. My world during this lockdown has been opened.» – Valerie
«I just wanted to say thank you again for offering your weekly yoga sessions through Viking tv. I have been following them since day 1 and enjoy the gentle spirit and guidance that Mona provides. I have done yoga before but I feel that this series is perfect for the challenging times we are experiencing because they are instructive, relaxing and geared to different levels and abilities. Please pass on my heartfelt thanks and Namaste!» – Jennifer A.
«This has been such an enjoyable way to ‘travel’ and educate ourselves during the pandemic crisis – – – truly one of the «silver linings» in the clouds of our difficult and uncertain days…This is armchair traveling at its finest!» – Patti F.

About Viking

Viking was founded in 1997 and now offers scenic cruising on rivers, oceans and lakes around the world. Designed for discerning travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers guests «the thinking person’s cruise» in contrast to mainstream cruises. In its first five years of operation, Viking has been rated the #1 ocean cruise line in Travel + Leisure‘s 2016, 2017, 2018, 2019 and 2020 «World’s Best» Awards. In addition to the Travel + Leisure honors, Viking has also been honored multiple times on Condé Nast Traveler‘s «Gold List» as well as recognized by Cruise Critic as «Best Overall» Small-Mid size ship in the 2018 Cruisers’ Choice Awards, «Best River Cruise Line» and «Best River Itineraries,» with the entire Viking Longships® fleet being named «Best New River Ships» in the website’s Editors’ Picks Awards. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit www.viking.com. For Viking’s experience channel, visit www.viking.tv.

View original content to download multimedia:http://www.prnewswire.com/news-releases/vikingtv-celebrates-six-months-of-award-winning-programming-301146017.html

SOURCE Viking

Sherwood Ford kicks off their Giant Thanksgiving Food Drive on Monday October 5, 2020

SHERWOOD PARK, Alberta, Oct. 5, 2020 /PRNewswire-PRWeb/ — Today, Monday October 5, 2020, Sherwood Ford and OilersNation are kicking off their annual Giant Thanksgiving Food Drive. These two local companies run this annual event to collect and donate supplies to local food banks in the Edmonton area. Located in Sherwood Park near Edmonton,…

This year, food donations are especially needed by the community. According to the Food Banks Canada’s 2020 Annual Report, both volunteers and food donations have seen a recent decline. The decline in donations can put a strain on the food bank’s capability to provide for the community.

To collect donations, Sherwood Ford and OilersNation are enlisting the help of three local schools. Two of these schools are Edmonton public schools, Harry Ainlay High School and M.E. LaZerte School. The third school is Lakeland Ridge School in Sherwood Park. Donations from students will be collected at these locations to support local food banks.

Members of the community who would like to support their local food banks are encouraged to bring non-perishable items to Sherwood Ford. Non-perishable food items can include packaged or canned goods. Sherwood Ford is located at 2540 Broadmoor Boulevard in Sherwood Park, Alberta. Donations can also be brought to Sobey’s Belmont, located at 13504 Victoria Trail NW in Edmonton, Alberta. Donations can be made now through October 29, 2020, and everyone is encouraged to participate.

For those individuals who would rather make a cash donation, Strathcona Food Bank and Edmonton Food Bank are accepting monetary donations on their websites. Community members can go to strathconafoodbank.ca/donate or edmontonsfoodbank.com/donate-now to make their donations.

SOURCE Sherwood Ford

La FDA y sus contrapartes mexicanas fortalecen alianza para la inocuidad alimentaria

In English

SILVER SPRING, Maryland, 5 de octubre de 2020 /PRNewswire-HISPANIC PR WIRE/ — Hoy, durante una ceremonia virtual, la Administración de Alimentos y Medicamentos de los Estados Unidos (FDA, por sus siglas en inglés) y sus contrapartes reguladoras en México – la Comisión Federal para la Protección de Riesgos Sanitarios (COFEPRIS)External Link Disclaimer y el Servicio Nacional de Salud, Seguridad y Calidad Agroalimentaria (SENASICA)External Link Disclaimer – fortalecieron la alianza para trabajar juntos y mejorar la inocuidad alimentaria en ambos países. Esta Declaración de Intención amplía y fortalece el alcance de su alianza actual para incluir la inocuidad de todos los alimentos para humanos regulados por la FDA. Además, esta reciente alianza abarca el uso de tecnologías nuevas y emergentes, se apoya en los programas de inocuidad alimentaria del SENASICA y la COFEPRIS y su trabajo con la industria local, y fortalece aún más las colaboraciones de Estados Unidos y México con otros socios claves.

«Los consumidores estadounidenses dependen de las importaciones de México para gran parte de las frutas y verduras frescas que consumen, así como de otros alimentos. El fortalecimiento de nuestra alianza en materia de inocuidad alimentaria con nuestros colegas mexicanos jugará un papel importante para ayudar con los respectivos esfuerzos de cada país para crear un marco regulatorio de inocuidad alimentaria modernizado», dijo el comisionado de la FDA, el Dr. Stephen M. Hahn. «Al fortalecer nuestra colaboración continua con las autoridades reguladoras de inocuidad alimentaria mexicanas, podemos reforzar nuestro importante trabajo de protección a la salud pública en ambos países y prevenir enfermedades transmitidas por los alimentos mediante el uso de tecnologías modernas y prácticas preventivas con base en evidencias técnicas y científicas, así como acciones de vigilancia sanitaria y medidas de verificación».

Históricamente, la FDA y sus contrapartes reguladoras en México han trabajado en colaboración debido al alto volumen de comercio de alimentos a través de la frontera. En el 2014, firmaron una alianza enfocada en la inocuidad de productos agrícolas frescos. Aproximadamente un tercio de todos los alimentos importados a los Estados Unidos proviene de México y el 60% de todos los productos frescos importados provienen de México. Como resultado, la FDA, el SENASICA y la COFEPRIS trabajan en estrecha colaboración en las inspecciones de los establecimientos de alimentos y en la respuesta a los brotes de enfermedades transmitidas por los alimentos, así como en el desarrollo y la implementación de planes para mejorar la inocuidad alimentaria en otras áreas de interés mutuo de salud pública.

«El Plan de la Nueva Era de Inocuidad Alimentaria Más Inteligente describe el enfoque que adoptará la FDA durante la próxima década para fomentar procesos de inocuidad alimentaria más eficaces y modernos», dijo Frank Yiannas, comisionado adjunto para Políticas y Respuestas Alimentarias de la FDA. «A través de esta nueva alianza, la FDA, el SENASICA y la COFEPRIS mejorarán nuestro nivel de colaboración para fortalecer la inocuidad alimentaria y aprovechar los nuevos enfoques que protegen aún más a los consumidores tanto en Estados Unidos como en México».

Las tres agencias han estructurado inicialmente su alianza en inocuidad alimentaria para enfocarse en áreas de interés mutuo relacionadas con la inocuidad alimentaria humana, tales como: la prevención (por ejemplo, Salmonella en papayas y Cyclospora en otros productos), la respuesta a brotes, la colaboración de los laboratorios regulatorios (por ejemplo, la Secuenciación del Genoma Completo de bacterias, virus y otros patógenos transmitidos por los alimentos) y oportunidades de divulgación y capacitación para la industria (por ejemplo, en el área de la inocuidad de los productos agrícolas frescos y controles preventivos para alimentos humanos). A través de esta nueva alianza, la FDA, el SENASICA y la COFEPRIS fortalecerán aún más su estrecha colaboración al incluir todos los alimentos para humanos bajo la jurisdicción de la FDA que se comercializan entre los dos países, además de su trabajo en curso con los productos agrícolas frescos. Este enfoque moderno de inocuidad alimentaria utiliza todas las herramientas y tecnologías disponibles para ayudar a garantizar un sistema alimentario fuerte y resistente.

Recursos adicionales:

FDA – Mexico, Declaración de Intención para la Cooperación en la Alianza para la Inocuidad Alimentaria

La FDA, una dependencia del Departamento de Salud y Servicios Sociales de los Estados Unidos, protege la salud pública asegurando la protección, eficacia y seguridad de los medicamentos tanto veterinarios como para los seres humanos, las vacunas y otros productos biológicos destinados al uso en seres humanos, así como de los dispositivos médicos. La dependencia también es responsable de la protección y seguridad de nuestro suministro nacional de alimentos, los cosméticos, los suplementos dietéticos, los productos que emiten radiación electrónica, así como de la regulación de los productos de tabaco.

Información para los medios de comunicación: Gloria Sánchez-Contreras, 301-796-7686, gloria.sanchez-contreras@fda.hhs.gov
Información al consumidor: 888-INFO-FDA
www.FDA.gov/Espanol

Logo – http://mma.prnewswire.com/media/622604/FDA_Logo.jpg

FUENTE U.S. Food and Drug Administration

La FDA y sus contrapartes mexicanas fortalecen alianza para la inocuidad alimentaria

In English

Recursos adicionales:

FDA – Mexico, Declaración de Intención para la Cooperación en la Alianza para la Inocuidad Alimentaria

Información para los medios de comunicación: Gloria Sánchez-Contreras, 301-796-7686, gloria.sanchez-contreras@fda.hhs.gov
Información al consumidor: 888-INFO-FDA
www.FDA.gov/Espanol

Logo – http://mma.prnewswire.com/media/622604/FDA_Logo.jpg

FUENTE U.S. Food and Drug Administration

La FDA y sus contrapartes mexicanas fortalecen alianza para la inocuidad alimentaria

In English

Recursos adicionales:

FDA – Mexico, Declaración de Intención para la Cooperación en la Alianza para la Inocuidad Alimentaria

Información para los medios de comunicación: Gloria Sánchez-Contreras, 301-796-7686, gloria.sanchez-contreras@fda.hhs.gov
Información al consumidor: 888-INFO-FDA
www.FDA.gov/Espanol

Logo – http://mma.prnewswire.com/media/622604/FDA_Logo.jpg

FUENTE U.S. Food and Drug Administration

La FDA y sus contrapartes mexicanas fortalecen alianza para la inocuidad alimentaria

In English

Recursos adicionales:

FDA – Mexico, Declaración de Intención para la Cooperación en la Alianza para la Inocuidad Alimentaria

Información para los medios de comunicación: Gloria Sánchez-Contreras, 301-796-7686, gloria.sanchez-contreras@fda.hhs.gov
Información al consumidor: 888-INFO-FDA
www.FDA.gov/Espanol

Logo – http://mma.prnewswire.com/media/622604/FDA_Logo.jpg

FUENTE U.S. Food and Drug Administration

Hino Trucks Announces «Project Z» – Paving the Path to Zero Emissions

LONG BEACH, Calif., Oct. 5, 2020 /PRNewswire/ — Hino Trucks announced, Project Z, the company’s development path to zero emissions vehicles, ranging from class 4 to class 8.

<img src="https://mma.prnewswire.com/media/1307473/PROJECT_Z_IMAGE.jpg"…

LONG BEACH, Calif., Oct. 5, 2020 /PRNewswire/ — Hino Trucks announced, Project Z, the company’s development path to zero emissions vehicles, ranging from class 4 to class 8.

The live virtual event showcased the most comprehensive line-up of zero emissions trucks, partnering with technology leaders in advanced electrification drive systems.

The ZEV products ranged from a class 5 on a SEA Electric SEA-Drive^® 120a on a Hino M5 chassis, up to a Hino XL Series class 8 tractor powered by Toyota’s Fuel Cell system (see Toyota/Hino joint press release for more detail). Additionally, Hino featured a battery electric class 7 tractor with Hexagon Purus’ full electric drive system, and a Hino XL Series class 8 box truck powered by Xos Trucks’ X-Pack battery and electric drive system. For the battery electric vehicles, Hino will look at both central drive motors and e-axles.

«Our holistic approach to working with technology leaders like Toyota, Hexagon Purus and Xos will result in a sustainable, low cost product line up that will meet the needs of our customers as our industry moves forward to zero emission vehicles. For customers ready to move in that direction now, the SEA Electric SEA-Drive^® 120a paired with a Hino M Series chassis is commercially available today,» said Glenn Ellis – Senior Vice President of Customer Experience.

Hino Trucks Project Z advances Hino’s environmental leadership position, first established in 1991 with the global sale of its hybrid buses, and will consist of demonstration vehicles the first half of 2021, customer demonstrations in 2022, and production prior to 2024.

The project does not end here. Over the coming months Hino Trucks will unveil more granular details about the cutting edge technologies and vehicles to come out of Project Z. To monitor the progress of Project Z, visit www.hino.com/ProjectZ. To see today’s full live event, please visit www.youtube.com/HINOTRUCKSUSA.

About Hino Trucks:
Hino Trucks, a Toyota Group Company, manufactures, sells, and services a lineup of Class 4-8 commercial trucks in the United States. Hino Trucks is the premier heavy & medium duty nameplate in the United States with a product lineup that offers fully connected vehicles with low total cost of ownership, superior fuel economy, unmatched reliability and maneuverability and the most comprehensive bundle of standard features in the market. Headquartered in Novi, Michigan, Hino has a network of over 240 dealers nationwide committed to achieving excellence in the ultimate ownership experience. Learn more about Hino Trucks at http://www.hino.com or follow us on Facebook, Linkedin, Twitter and YouTube.

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SOURCE Hino Trucks

GAC Group demuestra su nivel de competitividad internacional presentando la última tecnología en el Beijing Auto Show

GUANGZHOU, China, 5 de octubre de 2020 /PRNewswire/ — El 26 de septiembre dio inicio la 2020 Beijing International Automotive Exhibition, una de las pocas ferias que tuvieron luz verde este año. Durante el evento, GAC Group lanzó «Mega Wave Power«, una nueva generación en tecnología de transmisión de potencia y «ENPULSE», un concepto de auto deportivo tipo coupé convertible, captando así la atención de la industria y los consumidores.

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Una nueva tecnología en transmisión de potencia: «Mega Wave Power «, pionera en el mundo en eficiencia térmica del motor

En Beijing, GAC Group presentó una nueva tecnología de transmisión de potencia: «Mega Wave Power«, con la que se crea una nueva generación de productos para trenes de potencia de mayor desempeño, respuesta más rápida y menor consumo de combustible. Después de 12 años de investigación y desarrollo, «Mega Wave Power» emerge como pionero de toda una arquitectura de productos para la transmisión de potencia. La cuarta generación del motor 2.0ATK recibió certificación independiente de lograr una eficiencia térmica de 42,10 %, superando los referentes en motores de gasolina a nivel mundial. Con base en esta plataforma, GAC planea lanzar varios modelos nuevos para ofrecer a los clientes otro tipo de soluciones en movilidad que permitan ahorro de energía.

Un muy esperado debut del coupé convertible ENPULSE de GAC Group en la feria automotriz. Diseñado en el Centro de I+D de GAC en Silicon Valley, este auto convertible completamente eléctrico combina diseño aerodinámico con estilo deportivo, cubierto con una nueva pintura «electroluminosa» que logra generar una sinergia perfecta entre el diseño interior y exterior. Adicionalmente, se incorporó la tecnología AR-HUD, que de manera creativa genera una experiencia tipo gaming al conducir.

El enfoque de GAC Group en la tecnología de punta y los productos de vanguardia demuestra sus grandes fortalezas competitivas. Feng Xingya, gerente general de GAC Group, mencionó: «Todas nuestras innovaciones buscan servir a los clientes, y el enfoque es agregar valor. Nos centramos en la experiencia de usuario para agregar más valor para el cliente en cuanto a producto, tecnología y servicios».

El éxito de GAC deriva de nuestra obsesión hacia los detalles tecnológicos y la adaptación hacia el cliente y su forma de llevar su negocio. Esto ha permitido que GAC ofrezca a los clientes productos de alto valor a costos asequibles, con lo cual se consigue liderar en efectividad de costos entre pares del mercado. Una historia de éxito en torno a esto es GPMA: una nueva plataforma modular global de GAC, AdiGO: un ecosistema interconectado de conducción inteligente, y tecnologías de transmisión para dar potencia a sus productos.

GAC Group está comprometido con la internacionalización a medida que los consumidores reconocen la «tecnología GAC», la «calidad GAC» y el «servicio GAC». GAC Group seguirá construyendo a partir de sus dos pilares fundamentales: innovación en tecnología y servicio al cliente, buscando ofrecer la mejor experiencia de movilidad para los usuarios.

Foto: https://mma.prnewswire.com/media/1307039/GAC_MOTOR_product_family.jpg

FUENTE GAC MOTOR