diciembre 2020 – Página 20

Kia Motors America se prepara para terminar el 2020 con una celebración masiva de Año Nuevo en Times Square

El completamente nuevo SUV Sorento que llevó los icónicos números «2021» desde California hasta Times Square para la caída de la bola (Ball Drop), transportará a los trabajadores de primera línea a Times Square para recibir el Año Nuevo

– La nueva campaña creativa, «La primera máquina…

– La nueva campaña creativa, «La primera máquina cuentacuentos del mundo«, que presenta al nuevo Sorento, se transmitirá durante la transmisión del programa «Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021″ en ABC a partir de las 8:00 p. m. hora estándar del este.

– National Geographic capturó imágenes de personas y lugares inspiradores en todo el país para una serie de segmentos que se transmitirán durante la programación de la noche

– Como patrocinador oficial de la cuenta regresiva, Kia honrará a los trabajadores de primera línea por su arduo trabajo y dedicación durante la pandemia al recibirlos a ellos y a sus familias en Times Square para una celebración segura de la víspera de Año Nuevo

– La campaña se presentará en las pantallas digitales de New Tradition en One Times Square debajo de la icónica bola de fin de año y los números 2021 hasta finales de enero

IRVINE, California, 29 de diciembre de 2020 /PRNewswire-HISPANIC PR WIRE/ — Kia Motors America, patrocinador oficial de la cuenta regresiva de la víspera de Año Nuevo, anunciará la llegada de 2021 con un esfuerzo innovador para el nuevo SUV Sorento. La campaña comenzó a principios de diciembre con un Sorento que se embarcó en una gira de costa a costa por los Estados Unidos con la misión de llevar los icónicos números «2021» de la víspera de Año Nuevo a One Times Square a tiempo para la caída de la bola. Fotógrafos de National Geographic se unieron a Kia en el viaje de costa a costa para documentar la travesía y capturar historias inspiradoras en lugares seleccionados a lo largo del camino.

En la víspera de Año Nuevo, una nueva campaña creativa protagonizada por el Sorento más resistente y refinado hasta ahora se transmitirá durante el programa «Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021″ en ABC. La campaña creada por David & Goliath, la agencia creativa de Kia, incluye un anuncio publicitario de 30 segundos titulado «La primera máquina cuentacuentos del mundo«. El anuncio publicitario muestra que el totalmente nuevo Sorento 2021 es mucho más que un SUV; es una herramienta poderosa y altamente sofisticada, una máquina cuentacuentos para ayudarnos a descubrir historias que vale la pena contar, especialmente en estos tiempos en que las experiencias son limitadas. Además de la campaña de difusión, el Sorento se presentará en las espectaculares vallas publicitarias digitales de New Tradition en la fachada norte de One Times Square, el edificio que inició la tradición anual de la caída de la bola en la víspera de Año Nuevo en 1907. Las vallas publicitarias digitales del Kia Sorento estarán en exhibición a lo largo del mes de enero.

«Como todos, estamos listos para despedirnos del 2020 y dar la bienvenida a las nuevas oportunidades que traerá el 2021, entre ellas la llegada del nuevo Sorento, el SUV más avanzado que Kia haya construido jamás», señaló Russell Wager, director de operaciones de marketing de Kia Motors America. «La víspera de Año Nuevo marca un nuevo comienzo y nuevas oportunidades. Es otra oportunidad para escribir nuestra propia historia. El Kia Sorento, con su capacidad robusta y su interior cómodo y flexible, está perfectamente equipado para llevarte a cualquier lugar al que tu historia conduzca».

Para reconocerles y agradecerles por su arduo trabajo y dedicación, Kia recibirá a los trabajadores de primera línea y sus familias para que puedan vivir la emoción del Año Nuevo en Times Square de forma segura. Se transportará a las familias hacia y desde Times Square en una flota de SUV Kia Sorento y Telluride 2021 para que puedan experimentar esta oportunidad única en la vida.

La campaña de la víspera de Año Nuevo de Kia comenzó el 1 de diciembre con un SUV Sorento completamente nuevo y los números de «2021» de Times Square a cuestas, que emprendió desde la sede de Kia en Irvine, California, un viaje por carretera a través del país para llevar los números a One Times Square. En el camino, el Sorento se detuvo en los concesionarios de Kia en Nevada, Arizona, Texas, Luisiana, Misisipi, Alabama, Florida, Georgia, Carolina del Norte, Virginia, Maryland, Pensilvania, Nueva Jersey y Nueva York. En puntos seleccionados a lo largo de la ruta, National Geographic documentó el viaje del Sorento y ayudó a dar vida a las historias de estos lugares a través de fotografías y videos.

A lo largo del viaje por carretera y durante la celebración de la víspera de Año Nuevo en Times Square, Kia ha cumplido y seguirá cumpliendo con los protocolos recomendados por los CDC en relación con el uso de cubrebocas y las pautas de distanciamiento social. La víspera del Año Nuevo 2021 en Times Square el 31 de diciembre es un evento de transmisión y no está abierto al público.

Acerca de Kia Motors America

Kia Motors America, cuya sede se encuentra en Irvine, California, ha sido la marca mejor clasificada y es reconocida como una de las 100 mejores marcas mundiales. Kia es el «Socio automotor oficial» de la NBA y ofrece una gama completa de vehículos que se venden a través de una red de más de 750 concesionarios en los Estados Unidos, entre los que se incluyen automóviles y SUV orgullosamente construidos en West Point, Georgia.*

Para obtener información de prensa, incluyendo fotografías, visite www.kiamedia.com. Para recibir avisos personalizados por correo electrónico sobre comunicados de prensa al momento de su publicación, suscríbase en www.kiamedia.com/us/en/newsalert.

*Los modelos Telluride, Sorento y K5 se ensamblan en los Estados Unidos con partes de los Estados Unidos y otros países.

Fotografía: https://mma.prnewswire.com/media/1392718/2021_Sorento_Line_Up.jpg
Fotografía: https://mma.prnewswire.com/media/1392719/Kia_Motors_America_Readies.jpg
Logotipo: https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

FUENTE Kia Motors America

Kia Motors America se prepara para terminar el 2020 con una celebración masiva de Año Nuevo en Times Square

– La nueva campaña creativa, «La primera máquina…

– National Geographic capturó imágenes de personas y lugares inspiradores en todo el país para una serie de segmentos que se transmitirán durante la programación de la noche

– La campaña se presentará en las pantallas digitales de New Tradition en One Times Square debajo de la icónica bola de fin de año y los números 2021 hasta finales de enero

Acerca de Kia Motors America

*Los modelos Telluride, Sorento y K5 se ensamblan en los Estados Unidos con partes de los Estados Unidos y otros países.

FUENTE Kia Motors America

10 Reasons to Visit Colombia in 2021

BOGOTÁ, Colombia, Dec. 29, 2020 /PRNewswire/ — Colombia is a country of contrasts, unexplored landscapes, vast biodiversity, rich cultures and ancient histories, with welcoming people full of energy and passion. It offers lush landscapes and unique experiences to explore, making it utterly enticing for 2021 travelers. This great potential was recognized, among others, by the World Travel Awards where Colombia won nine categories…

Colombia is reborn
Colombia has shed the troubled history of its past and through community and eco driven initiatives, has earned its place as one of the top destinations in South America offering meaningful travel experiences.
The most biodiverse country per kilometer in the world
The South American nation is the most biodiverse country on earth per square kilometer, it is home to 10% of the Earth’s flora and fauna.
It has Caribbean beaches, but it also has a Pacific Coast…
There aren’t many places in the world where you can sun yourself on a Caribbean beach and see snow-capped mountains at the same time as in the Sierra Nevada de Santa Marta or in the Colombia’s Pacific coast, where the beaches are surrounded by jungle and its waters host humpback whales from July to October.
It has one of the world’s biggest Carnivals
The Barranquilla Carnival is second to none with a spectacular display of Colombia’s multifarious cultures; African, Indigenous, European and Middle Eastern.
Colombia’s Cool and Cosmopolitan Cities
Colombia is comprised of up-and-coming, chic and cosmopolitan cities including booming Bogota and award-winning Medellin.
Freshest coffee around
Colombia produces some of the world’s best coffee and has a budding coffee tourism industry.
Wonderfully welcoming people
Colombia makes for an inclusive and welcoming destination and unsurprisingly locals have a great reputation for friendliness and hospitality.
It’s the Land of more than 1,000 Rhythms
Hailed as the Land of more than 1,000 Rhythms, every corner of Colombia moves to its own distinct sound.
Its booming cycle-tourism
Colombia is at the heart of South American cycling tourism because of its diverse topography and climate that offers over 38 key training trails.
2021 Colombian travel will come back stronger, greener and more sustainable
Colombia has taken the initiative a step further and proposed to amend the General Law of Tourism, with sustainability at its core. It formally recognizes the importance of protecting the environment and supporting local communities.

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SOURCE ProColombia

Compare Honda Vehicles to Competitors on Honda of Fife Website

FIFE, Wash., Dec. 29, 2020 /PRNewswire-PRWeb/ — Residents of the Fife, Washington, area that might be shopping for a reliable crossover utility vehicle needn’t look any further than Honda of Fife for assistance with the shopping process. The local dealership’s website is packed full of informative model research pages that detail each of the 2021 model year Honda vehicles available in its showroom; however, several new pages help…

For example, a car shopper looking into the compact crossover segment might not be able to decide between the 2021 Honda CR-V and 2021 Toyota RAV4. One of these competitive comparison pages on the website pits these two crossovers against one another, highlighting each model and detailing some of the advantages and disadvantages each has in comparison to the other.

Another page pits the 2021 Honda Passport against the 2021 Nissan Rogue, showing the significant differences these two utility vehicles have in terms of power, efficiency and space. A third page, then, sees the 2021 Honda Pilot taking on the 2021 Kia Sorento, again shining a light on the disparities between them.

Potential car buyers in the area that might be considering a new crossover are encouraged to check out these competitive comparisons by visiting http://www.HondaOfFife.com. Specific questions about any of these Honda vehicles can be directed to the sales desk at 253-922-2673. Honda of Fife is located at 4301 20th St. E. in Fife.

Media Contact

Chris Wolfe, Honda of Fife, 253-922-2673, info@hondaoffife.com

SOURCE Honda of Fife

Ways You Can Save on Health Care Expenses in 2021

SAN JOSE, Calif., Dec. 29, 2020 /PRNewswire/ — It’s no surprise that the cost of healthcare in America can be expensive. According to recent research from the Kaiser Family Foundation (KFF), those with an employer-sponsored health plan paid an average of $5,588 toward the cost of medical coverage. And with the overall costs of health care rising — growing 4.6% to 3.6 trillion in 2018, according to National Health Expenditures data — it’s important to see what we can do to shore up savings on healthcare costs in the new year. What follows is what you can do to save on healthcare expenses in 2021, from myFICO.

For more loan and credit education, visit myFICO’s blog at https://www.myfico.com/credit-education/blog.

Here are a few ways you can go about it:

Contribute to a Health Savings Account
If you have a high-deductible health plan (HDHP), you can open what’s known as a Health Savings Account (HSA). Through an HSA, contributions you make to your account can go toward qualified medical expenses.

Typically, money from an HSA can be used toward copays, prescriptions, equipment, and supplies that you need due to medical necessity. And due to the CARES Act, some tweaks to the existing rules have been made to make it even easier to use your HSA funds to save on healthcare. You can get reimbursed for over-the-counter medication and products without a doctor’s note, and feminine hygiene products are also included.

In 2020, the most you can contribute if you’re an individual is $3,550, and $7,100 for families. For the 2021 tax year, the IRS has announced that the max contribution limits will be bumped up slightly: $3,600 for individual plans and $7,200 for family coverage.

Use Apps to Save on Prescriptions
Americans spent an average of $1,025 on prescription drugs in 2017, according to data from the Kaiser Family Foundation (KFF). To give you a sense of perspective on rising costs (and to account for inflation), the average in 1960 was $90.

Tap into tech and use apps that help you save on prescription medications. There is a handful out there. For starters, GoodRx lists the price of a certain medication at pharmacies near you. It also includes coupons for some prescription drugs.

Besides the free version, GoodRx offers a Gold tier for $5.99 a month. While the Gold version could potentially help you save more, it depends on your ongoing medications and how much more of a discount you could net by paying the subscription fee. If you decide to subscribe to the Gold tier, just remember to work that into your 2021 budget.

Along the same lines, ScriptSave Rx will help you determine which nearby pharmacy has the lowest price for your prescriptions. You pop in your zip code and the name of the medication, and you can poke around the app to find the lowest price.

Buy Prescriptions in Bulk
Another way to save on prescription medications is to buy bulk, suggests Laura Coleman, an adoption financial coach, accredited financial counselor, and founder of Family Money Coaching.

If it’s an ongoing medication that you always take, then getting a 90-day supply versus a 30-day supply can often save you money. Ask your doctor if you can get a prescription so you can stock up.

Negotiate Your Medical Debt
If you’re part of a third of Americans saddled with medical debt, try to negotiate down the amount you owe, suggests Coleman. If you have some cash on hand, you might be able to bring down the amount you owe substantially.

In Coleman’s case, when her husband was hospitalized last year and diagnosed with diabetes, they were able to negotiate an 80% discount on the hospital bills by paying in cash.

If you’re not in a place to offer cash upfront, see if you can work out a payment plan. One way you could potentially save is to ask for a discount if you pay early or are on an accelerated repayment schedule.

With the increasing rise of healthcare costs, tapping into these tactics and tools can help you save in 2021. And the more you save, the greater your overall well-being will be.

About myFICO
myFICO makes it easy to understand your credit with FICO^® Scores, credit reports and alerts from all 3 bureaus. myFICO is the consumer division of FICO– get your FICO Scores from the people that make the FICO Scores. For more information, visit https://www.myfico.com.

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SOURCE myFICO

DoubleMe to Build World’s First «Hologram City» in South Korea

SUNNYVALE, Calif., Dec. 29, 2020 /PRNewswire-PRWeb/ — DoubleMe, the creator of the social mixed reality (MR) platform TwinWorld, announced their official partnership with a historical South Korean city, Buyeo, on transforming the city into the world’s first «Hologram City.»

DoubleMe demonstrated TwinWorld, a social mixed…

DoubleMe demonstrated TwinWorld, a social mixed reality platform, to Park Jeong-Hyun, the mayor, and his officers from the city hall’s cultural and tourism department. They discussed the detailed plan for the «Hologram City» project, a city-scale social mixed reality experience starting from next year.

«Using simple and free tools, this will be the world’s first attempt to build a city-scale social mixed reality experience created by citizens,» said Mayor Park. «In an era of contactless technology, this is a great opportunity to spread the culture of Buyeo to the world.»

With TwinWorld, citizens can build infinite layers of mixed reality experiences onto the city, creating an entire area that combines the sandbox gameplay of Minecraft with the AR and geolocation applications of Pokémon GO.

«Buyeo once was the capital of Baekje (BC 18 ~ AD 677), an ancient Korean kingdom known for technology and global cultural exchange,» said Albert Kim, CEO of DoubleMe. «We’re so excited to transform this historic city into the next generation immersive landscape.»

While all existing AR and MR platforms force the users to consume pre-designed content, TwinWorld is all about «user-generated immersive experiences.»

To achieve this goal, DoubleMe will provide TwinWorld, its social holographic reality platform, and headsets such as the HoloLens 2 and Nreal to students and other community members in Buyeo. This will allow citizens to design and share mixed reality content such as 3D models, texts, videos, and audio with other users.

Additionally, DoubleMe will host a «Hologram City Design Hackathon» during the 67th Baekje Cultural Festival next year. Students from all over the world will participate and design memorable holographic experiences and help promote the beauty of Baekje culture globally.

For those who don’t live in South Korea but still want to see the city for themselves, DoubleMe will use their 3D spatial scanning technology to develop life-size models, or digital twins, of Buyeo and its holographic contents. Viewers will then be able to remotely have walk-through experiences of the city, which will be made available via TwinWorld in mid-to-late 2021.

DoubleMe is also working with 12 major global telecom carriers such as BT, Deutsche Telecom, SingTel, and Vodafone to commercialise the 5G holographic telepresence. With these partnerships, DoubleMe will implement «Hologram Cities» in different countries next year.

DoubleMe Social Media: https://linktr.ee/DoubleMe
TwinWorld Social Media: https://linktr.ee/TwinWorld

Press Kit: http://bit.ly/HologramCity-Press

Contact: Kristen Pimley, Marketing Content Manager at DoubleMe
Email: kristen@doubleme.me

Media Contact

Kristen Pimley, DoubleMe, Inc., +821096118868, kristen@doubleme.me

SOURCE DoubleMe, Inc.

Land Rover Boerne Promotes Season of Adventure Sales Event

BOERNE, Texas, Dec. 29, 2020 /PRNewswire-PRWeb/ — The Land Rover brand of Jaguar Land Rover is currently holding the annual Season of Adventure sales event at participating Land Rover dealerships in the USA. The Land Rover Boerne dealership of Boerne, Texas, is a participating location of the Land Rover Season of Adventure sales event, currently offering limited-time savings and special offers on new Land Rover models to drivers of Boerne, Kendall County, San Antonio and more area locations.

The 2020 Land Rover Discovery Sport model is available to finance at 0% APR for 72 months with approved credit. Additionally, this model is available for lease at $599 for 39 months with $1,599 cash due at signing.

The 2020 Land Rover Range Rover Evoque S model is available to finance at 0% APR for 24 to 60 months on any trim level. Additionally, this model is available for lease at $339 for 36 months with $3,495 cash due at signing.

The 2020 Land Rover Range Rover Velar S P250 model is available to finance at 0% APR for 24 to 60 months on any trim level. Additionally, this model is available for lease at $539 for 36 months with $4,495 cash due at signing.

The 2021 Land Rover Range Rover Sport HSE Silver model is available to finance at 0.9% APR for 24 to 60 months on any trim level. Additionally, this model is available for lease at $899 for 36 months with $5,995 cash due at signing.

For more information on the Land Rover Season of Adventure sales event, and specials and savings available at the Land Rover Boerne dealership, drivers in the area are encouraged to contact the staff. The Land Rover Boerne team can be reached at the number of 830-428-2245. Additional means of communication include online messages and on-site visits to the store. The Land Rover Boerne dealership is located at 32120 IH-10 West, Boerne, Texas 78006.

Media Contact

Michael Chestney, Land Rover Boerne, 210-669-7562, mchestney@barrett.co

SOURCE Land Rover Boerne

The R.H. White Companies Receives Sustainability Award

AUBURN, Mass., Dec. 29, 2020 /PRNewswire/ — The R.H. White Companies, a construction services and solutions organization, was honored as one of five businesses that received the 2020 Sustainability Award from the Associated Industries of Massachusetts (AIM), the largest non-profit, nonpartisan association of employers in the state. The award recognizes excellence in environmental stewardship, promotion of social well-being and contributions to economic…

R.H. White was named along with four other 2020 Sustainability Award winners including First Light Power, a New England-based, diversified clean energy provider headquartered in Burlington, MA, Vertex Pharmaceuticals, a global biotechnology company based in the Seaport District in Boston; Blue Cross Blue Shield of Massachusetts, a health insurance company with offices in Boston; and Kadant, Inc., a global supplier of industrial machinery based in Westford, MA.

President and CEO, James McCarthy stated, «This award is the culmination of a great deal of hard work by our employees to embark on a sustainable journey consisting of four tenets: safety, employee engagement, environment, and social well-being. We are currently compiling our second annual Corporate Responsibility Report and look forward to building upon the great strides we are making in our efforts to be a steward of sustainability and resiliency.»

As a company that constructs, operates, and manages water and wastewater infrastructure as one part of its business portfolio, R.H. White protects one of the planet’s most precious natural resources – water. R.H. White’s approach to all its business units is guided by a commitment to sustainable practices. These practices and programs benefit employees and clients alike, as well as the communities where company employees work and live today, tomorrow, and well into the future.

Although R.H. White’s sustainability initiatives have been in place for many years, those practices really began to take hold when the company agreed to host the quarterly AIM Regional Sustainability Roundtables in the Leonard H. White Training Center, in Auburn two years ago. AIM’s Sustainability Community serves individuals from member companies across Massachusetts that are interested in the basics, new topics, industry trends and best practices. Members share the common goals of managing their company’s responsibilities for environmental stewardship, social well-being, and economic prosperity over the long term.

In announcing the awards, AIM President and Chief Executive Officer John R. Regan stated, «These companies set the standard for sustainably managing their financial, social, and environmental resources in a manner that ensures responsible, long-term success. Sustainability guarantees that the success of employers benefits our communities, our commonwealth, and our fellow citizens. We congratulate our honorees and all the worthy companies that were nominated,» said AIM President and Chief Executive Officer John R. Regan in announcing the awards.

About R.H. White Companies

Founded in 1923, R.H. White is one of the largest contractors in New England, specializing in utility, mechanical, water/wastewater and general building construction projects. In addition to its headquarters in Auburn, the company has more than 500 employees in company facilities located in Connecticut, New Hampshire, and Massachusetts, including WhiteWater Inc., its water utility management division, in Charlton, MA. For more information, visit www.rhwhite.com or contact info@rhwhite.com or 800-992-8182.

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SOURCE R.H. White Companies

Lanzamiento global de Fenty Skin en tiendas minoristas

SAN FRANCISCO, 29 de diciembre de 2020 /PRNewswire/ — Fenty Skin, la nueva marca para el cuidado de la piel lanzada por Rihanna, estará disponible en Sephora, Boots y Harvey Nichols en ubicaciones seleccionadas de todo el mundo a partir del 26 de diciembre de 2020. A principios de este año, Rihanna se asoció con Kendo Brands, fabricante de productos de belleza propiedad de LVMH, para desarrollar Fenty Skin, con la misión contundente de ofrecer soluciones sencillas…

Conozca el comunicado de prensa interactivo para múltiples canales aquí: https://www.multivu.com/players/English/8833951-rihanna-fenty-skin-global-retail-launch/

Fenty Skin representa la Nueva Cultura del Cuidado de la Piel al ofrecer alternativas impecables, efectivas y sin complicaciones para todos. Todos los productos multipropósito son fáciles de usar y vienen cargados de beneficios. Todo está diseñado para complementar el maquillaje Fenty Beauty y ha sido probado en todos los tipos y tonos de piel para asegurar que funcionen juntos a la perfección. Con la enorme expansión comercial de Fenty Skin, las personas pueden explorar con facilidad y disfrutar tanto de Fenty Skin como de Fenty Beauty bajo un mismo techo.

Inspirada por su estilo de vida global, Rihanna reúne ingredientes de todo el mundo y los combina con potenciadores para el cuidado de la piel, como el ácido hialurónico y la niacinamida, para obtener resultados clínicamente probados. Riahanna ha priorizado fórmulas impecables que también son veganas, respetuosas de los animales, libres de gluten y ambientalmente conscientes; el humectante-spf para el día es amigable con los arrecifes de coral, su empaque está hecho en materiales reciclables y viene en envases recargables inteligentes que no dejan de sentirse de lujo. Además, ella ha elevado toda la experiencia con texturas únicas y tersas, así como aromas cálidos, deliciosos e impecables. Con Fenty Skin, Rihanna comparte su rutinas reales para cuidar la piel y conseguir una complexión brillante y saludable tanto en la mañana como en la noche.

Entre la serie de productos Fenty Skin se encuentran:

Limpiador Total Cleans’r Remove-It-All (USD 25), un removedor de maquillaje y limpiador en un solo producto, con espuma cremosa para eliminar impurezas, aceites y maquillaje de larga duración sin resecar la piel.
Tónico y sérum tonificante Fat Water (USD 28), un híbrido de sérum tónico revolucionario que actúa sobre los poros, mejora la apariencia de las manchas oscuras, ilumina, suaviza y previene el brillo, todo sin descamar la piel.
Hydra Vizor crema hidratante invisible con protección solar SPF 30 de amplio espectro (USD 35, recarga USD 30), una crema humectante con protector solar en un solo producto ligero, libre de aceite y verdaderamente invisible sobre todos los tonos de la piel con un sutil tono rosado. Este combate la deshidratación, la decoloración y las manchas oscuras, es amigable con el maquillaje sin causar grumos ni efecto flashback. Además, es recargable.
Crema-gel regeneradora para la noche (USD 40, recarga USD 36), una rica crema-gel humectante que hidrata instantáneamente, reduciendo la apariencia de líneas finas y arrugas para revelar un complexión más fresca y brillante en la mañana. En solo una semana, los poros y los puntos oscuros también lucirán mejor. Además, es recargable.
Fenty Skin Start’r Set (USD 40), un juego de 3 piezas que contiene Total Cleansr’r, Fat Water e Hydra Vizor en envases tamaño viajero.

FUENTE Kendo

The Qatar America Institute for Culture Reimagines Cultural Exchange for the Coronavirus Era

WASHINGTON, Dec. 29, 2020 /PRNewswire/ — In 2020, The Qatar America Institute for Culture (QAIC), underwent a rebranding and a relocation to pursue its new mandate to cultivate and amplify the prominence of all forms of art and culture in society from the United States, Qatar, and the larger Arab and Islamic worlds. Even with this year’s challenges, QAIC is committed to finding innovative means to provide an inclusive space for cultural dialogue and exchange in 2021 and beyond.

To deliver on this vision, QAIC relocated to a historic building situated in Washington, DC’s Dupont Circle neighborhood. With three stories of programming space available, this accessible location provides the perfect venue to deliver on the organization’s newly reimagined mission and programs. «Our new space will be a unique destination in the nation’s capital, evoking history, curiosity, beauty, and serenity while providing ample space for artists, creatives, designers, and storytellers to both create and showcase their work,» said Fatima Al-Dosari, QAIC’s Executive Director.

However, just as QAIC reinvents itself, it faces the immense challenge confronting many other similar organizations: how to deliver quality programming with social distancing restrictions in place? The cultural and creative sectors are among those most impacted by the COVID-19 crisis, and many organizations are struggling to find their bearings in today’s already saturated digital world.

Forced to postpone its in-person activities, QAIC swiftly repackaged other programs into virtual formats, like its Expressions Art & Culture Talks. «Rethinking Expressions as a virtual series presented new challenges, primarily how to garner interest in a crowded space amid digital fatigue,» remarked Al-Dosari. «However, we approached it with the optimistic take that going virtual would further expand our reach across the globe to those who wouldn’t be able to attend otherwise. Our programs, like Expressions, are now bringing leaders and creatives from the U.S., Qatar, and the Arab and Islamic worlds to our audience’s homes, providing a rare opportunity to connect with people from a region that seems even farther out of reach due to the pandemic.»

Recent virtual Expressions Talks featured guest speakers such as Dr. Julia Gonnella, Director of the Museum of Islamic Art in Qatar, master calligrapher and sculptor Sabah Arbilli; and Dr. J.R. Osborn, Assistant Professor of Communication, Culture & Technology at Georgetown University.

QAIC recently announced the opening of its first exhibition at its new location, «Transcendent Text: Exploring Universal Values Through Islamic Calligraphy,» a production in partnership with the National Human Rights Committee in Qatar. To comply with COVID-19 guidelines, this 20-piece exhibit featuring the work of Sabah Arbilli will be viewable either by private appointment or through a soon-to-be-launched online gallery. The in-person exhibition will run through May 2021.

«Despite the financial and operational difficulties posed by the pandemic, bringing these voices and stories from Qatar and the Arab world is important to our organization given how isolated and divided the world feels,» remarked Al-Dosari. «We aim to continue reimagining and delivering on that human experience – whether in person or virtually – by adopting the lessons learned this year. We’re also looking forward to more exciting opportunities for the 2021 Qatar-USA Year of Culture, led by Qatar Museums.»

Qatar Museums’ «Years of Culture» program is an annual series of cultural exchange initiatives with a partner country. Through a variety of exhibitions, festivals, art competitions, and cultural events, the programs promote mutual understanding, recognition, and appreciation between countries, and provide an opportunity for people to explore their cultural similarities as well as their differences. QAIC is proud to join as a partner of the Qatar–USA 2021Year of Culture program, engaging communities through interactive activities and initiatives such as film screenings, musical performances, art exhibitions, and culinary experiences. Through a mix of digital and socially distanced in-person art and culture programming, QAIC intends on continuing to promote the artistic and cultural ties between the two nations in 2021 and for years to come.

QAIC’s calendar of events for 2021 can be found on www.qataramerica.org

Founded in 2017, the Qatar America Institute for Culture (QAIC) is an independent 501(c)(3) non-profit organization that creates, curates and executes programs and research that amplify the prominence of all forms of art and culture in society. QAIC cultivates artistic expression and cultural dialogue from the United States, Qatar, and the larger Arab and Islamic worlds. QAIC serves as a vital hub to convene artists, curators, storytellers, creatives, scholars, and academics, connecting them with a global network that extends beyond its physical space in Washington, DC. Through art exhibitions, educational programs, scholarly research, and cross-cultural partnerships, QAIC provides interactive experiences in an inclusive environment to celebrate and appreciate art and culture.

Learn more at qataramerica.org

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SOURCE Qatar America Institute for Culture (QAIC)