Mes: enero 2021

Mathews Hyundai Offers Service Specials Now Through the End of January

MARION, Ohio, Jan. 14, 2021 /PRNewswire-PRWeb/ — As people ring in the new year, Mathews Hyundai is celebrating with a handful of service specials now through the end of January. Whether it is a percentage off a service or a discounted price, individuals can expect great deals from Mathews Hyundai.

Those Hyundai vehicles in need of an oil change can get one for $44.95 plus tax and fees. This includes replacing the engine oil per specifications up to five quarts,…

MARION, Ohio, Jan. 14, 2021 /PRNewswire-PRWeb/ — As people ring in the new year, Mathews Hyundai is celebrating with a handful of service specials now through the end of January. Whether it is a percentage off a service or a discounted price, individuals can expect great deals from Mathews Hyundai.

Those Hyundai vehicles in need of an oil change can get one for $44.95 plus tax and fees. This includes replacing the engine oil per specifications up to five quarts, installing a new Hyundai oil filter, rotating all four tires and a free multi-point inspection.

Drivers that have noticed their vehicles could be riding smoother may benefit from the 10% off shocks and struts replacement up to $100 coupon. Mathews Hyundai is also offering 10% off on a timing belt replacement. This coupon includes replacing the timing belt, setting the timing and engine idle speed and inspecting the water pump, drive belts, cam and crank shaft seals.

Customers that need new brakes can benefit from the $199.95 per axle brake special. This fee includes replacing the front and/or rear brake pads, resurfacing the rotors and inspecting discs, calipers, brake lines, hoses, master cylinder and wheel cylinders.

As with most coupons, additional restrictions and fees may apply. All service coupons are only available to be used on Hyundai vehicles. Coupons can be found on the Mathews Hyundai website and must be presented at the time of write-up. The coupons have no cash value and expire on Sunday, Jan. 31.

For more information, potential customers can contact Mathews Hyundai online at https://www.mathewseasthyundai.com or by calling the service department at 833-331-0095. Business hours are Monday through Friday from 7:30 a.m. to 5 p.m. The service department is closed on weekends. Mathews Hyundai is located at 1793 Marion Mt. Gilead Road/Route 95 Marion, OH 43302.

Media Contact

Tristan Addis, Mathews Hyundai, 740-251-4184, taddis@mathewsautogroup.com

 

SOURCE Mathews Hyundai

Purchase a Certified Pre-Owned Vehicle at Hiley Hyundai of Burleson

BURLESON, Texas, Jan. 14, 2021 /PRNewswire-PRWeb/ — Individuals that are in the market for a Certified Pre-Owned (CPO) vehicle that comes from a reliable source in the Burleson, TX area do not have to look far. Hiley Hyundai of Burleson offers an array of CPO vehicles from SUVs to sedans. These CPO vehicles have to pass certain tests and meet a set of standards before they are allowed on the dealership lot.

Hiley Hyundai of…

BURLESON, Texas, Jan. 14, 2021 /PRNewswire-PRWeb/ — Individuals that are in the market for a Certified Pre-Owned (CPO) vehicle that comes from a reliable source in the Burleson, TX area do not have to look far. Hiley Hyundai of Burleson offers an array of CPO vehicles from SUVs to sedans. These CPO vehicles have to pass certain tests and meet a set of standards before they are allowed on the dealership lot.

Hiley Hyundai of Burleson has three qualifications that must be met before any CPO vehicle is approved. First, the vehicle must be a minimum of five-years-old. The vehicle must then pass a certified 173-point quality assurance inspection completed by a trained Hyundai dealership technician. Lastly, the vehicle must have a non-branded, clean title that has been verified by a Vehicle History Report.

Individuals that are on the fence about whether to invest in a CPO vehicle may be interested in knowing some of the perks that come with purchasing a CPO from Hiley Hyundai of Burleson. This dealership offers the following benefits valued at $2,349 for qualifying CPO vehicles:

  • The remainder of the five-year / 60,000-mile New Vehicle Limited Warranty
  • The reinstatement of the 10-year / 100,000-mile CPO Powertrain Limited Warranty
  • A detailed CARFAX® Vehicle History Report
  • Rental car reimbursement for covered repairs
  • Ten-year / unlimited mile roadside assistance
  • Three-month free trial to SiriusXM® Satellite Radio «All-Access»
  • The option to purchase the Hyundai Protection Plan (HPP) for vehicle service contracts at participating Hyundai dealerships.

For more information, individuals can contact Hiley Hyundai of Burleson either online at https://www.hileyhyundaiofburleson.com, by calling 833-319-1533, or by stopping at the dealership. Hiley Hyundai of Burleson is located at 320 N. Burleson Blvd., Burleson TX. Business hours are Monday through Saturday from 9 a.m. to 8 p.m.

Media Contact

Michael Boles, Hiley Hyundai, 888-318-4864, mboles@hileyburleson.com

 

SOURCE Hiley Hyundai

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

<img…

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: «At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.»

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said «Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.»

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: «Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.»

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: «We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.»

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com 

 

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg  

 

SOURCE Kia Motors America

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

<img…

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: «At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.»

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said «Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.»

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: «Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.»

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: «We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.»

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com 

 

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg  

 

SOURCE Kia Motors America

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

<img…

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: «At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.»

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said «Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.»

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: «Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.»

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: «We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.»

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com 

 

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg  

 

SOURCE Kia Motors America

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

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SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: «At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.»

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said «Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.»

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: «Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.»

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: «We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.»

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com 

 

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg  

 

SOURCE Kia Motors America

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

…

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

Kia’s new brand strategy and future ambitions revealed in digital showcase.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: «At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.»

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said «Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.»

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: «Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.»

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: «We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.»

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/movement-that-inspires–kia-presents-its-new-brand-purpose-and-future-strategy-301208979.html

SOURCE Kia Motors America

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

…

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

Kia’s new brand strategy and future ambitions revealed in digital showcase.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: «At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.»

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said «Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.»

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: «Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.»

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: «We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.»

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/movement-that-inspires–kia-presents-its-new-brand-purpose-and-future-strategy-301208979.html

SOURCE Kia Motors America

‘Good Shade’ Comes to South Los Angeles With Tree Planting at Alondra Community Regional Park

LOS ANGELES, Jan. 14, 2021 /PRNewswire/ — The Tree Pledge and the Radical Resilience Lab are launching <a…

LOS ANGELES, Jan. 14, 2021 /PRNewswire/ — The Tree Pledge and the Radical Resilience Lab are launching Good Shade, an urban reforestation tree-planting program developed in partnership with the Los Angeles County Department of Parks and Recreation, with funding from California ReLeaf and CALFIRE. The pilot project commences Jan. 13, 2021, at Alondra Community Regional Park (3850 Manhattan Beach Blvd, Lawndale, CA 90260) with 50 trees planted and an education campaign to raise awareness of the mental and physical health benefits associated with human connection with trees and nature. The trees will be planted by venerable green jobs organization, Los Angeles Conservation Corps.

Good Shade seeks to address environmental justice issues, including health risks associated with poor air quality, lack of tree shade and the need more for green infrastructure in urban communities. The Alondra Park area sits within a ring of densely utilized highways and air pollution that accompanies such traffic. It carries a pollution burden of 87%, bordered by a census tract with a 91 – 100% pollution burden (the Highest Score). 

Using heat-mapping and other geo-data tools, the Los Angeles County Department of Parks and Recreation determined that the area possesses tree canopy density of only 11% and low levels of shade and tree buffer for particulate matter from air pollution due to nearby transportation corridors.

«We are proud to partner with TreePledge to bring ‘Good Shade’ to Alondra Park and very-high park need communities in South Los Angeles, where parks are often the only access to nature, fresh air and physical activity that many households, especially during the COVID-19 pandemic. It is vital that we invest in disadvantaged communities that are at higher risk of respiratory illness due to lack of trees and shade equity,» according to Norma E. García-González, Director of Los Angeles County Department of Parks and Recreation.

Good Shade was designed to address shade equity disparities in underserved areas of Los Angeles and to generate multiple co-benefits through tree planting and education. Good Shade will improve the physical, emotional, social, and economic health and well-being of local residents, reduce heat islands, reduce stormwater runoff and increase connection with nature. Through Good Shade, the partners seek to plant hundreds of trees throughout the region in communities designed «Very High Need» for more trees and offer a multidisciplinary range of education opportunities, and engage residents in supporting the new trees.

«Trees give us so much more than just oxygen,» asserts The Tree Pledge founder, Rachel Payne. «They make our communities healthier and happier. Trees help us reconnect with nature and they are one of the most important tools we have to address climate change and reduce harmful greenhouse gases in our local communities. Our program seeks to support environmental justice, community resilience and better health outcomes through access to nature.»

Numerous studies show a clear relationship between the urban forest and physical health: shade trees promote physical activity and mitigate the effects of heat on health. Tree-rich neighborhoods often enjoy better health outcomes than tree-poor neighborhoods. Trees combat air pollution and absorb carbon dioxide while releasing oxygen back into the air. Not only do trees beautify areas, but their shade also cools down overheated neighborhoods, and their roots prevent soil erosion and help save water. Together, planting and maintaining trees create opportunities for placemaking and help foster community. According to Los Angeles County tree canopy data, disadvantaged communities in Los Angeles County have less tree canopy than affluent areas and will see four times as many 95°F+ days by 2050 due to climate change.

«Public spaces play a central role in the health of our communities,» says Radical Resilience Lab co-founder, Anastasia King. «We are excited to work with the dedicated folks at The Tree Pledge and the Los Angeles County Department of Parks and Recreation to employ the power of the county’s park system in advancing the resilience of Los Angeles and her residents.»

Visit us at: Goodshade.LA  Follow us on Instagram: @GoodShade_LA

The Coalition includes: Good Shade, The Tree Pledge, Radical Resilience Lab, Los Angeles County of Parks and Recreation, Los Angeles Conservation Corps, California ReLeaf

_____________________________________________________

FOR MORE INFORMATION, CONTACT: 

Jennifer Gross
Evolutionary Media Group
jennifer@emgpr.com
323-658-8700

Related Images

los-angeles-county-department-of.jpg
Los Angeles County Department of Parks and Recreation
Using heat-mapping and other geo-data tools

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/good-shade-comes-to-south-los-angeles-with-tree-planting-at-alondra-community-regional-park-301208962.html

SOURCE Good Shade

La Honda Ridgeline 2021 llega el próximo mes lista para rugir con nuevo aspecto más robusto

— La Ridgeline rediseñada estará disponible en concesionarios Honda a partir del 2 de febrero

— El diseño audaz del exterior refleja las capacidades excepcionalmente robustas de la Ridgeline

— El chasis cuadrado tipo cercha y el sistema de transmisión estándar con vectorización de par de torque i-VTM4® en las cuatro ruedas permiten ofrecer una capacidad de remolque entre las mejores de su clase

— Su versatilidad incomparable incluye la plataforma más ancha en su categoría, con puerta trasera de…

— La Ridgeline rediseñada estará disponible en concesionarios Honda a partir del 2 de febrero

— El diseño audaz del exterior refleja las capacidades excepcionalmente robustas de la Ridgeline

— El chasis cuadrado tipo cercha y el sistema de transmisión estándar con vectorización de par de torque i-VTM4® en las cuatro ruedas permiten ofrecer una capacidad de remolque entre las mejores de su clase

— Su versatilidad incomparable incluye la plataforma más ancha en su categoría, con puerta trasera de acción doble y maletero inferior In-Bed Trunk®, y el interior más amplio del segmento para pasajeros y equipo

TORRANCE, California, 14 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — La Honda Ridgeline 2021 empezará a llegar a los concesionarios Honda a partir del 2 de febrero, con un nuevo diseño audaz que resalta la robusta y versátil capacidad de esta camioneta pickup. El motor V6 estándar, la suspensión totalmente independiente, y la transmisión AWD con vectorización de par de torque estándar i-VTM4® de la Ridgeline le dan la capacidad de enfrentar caminos desafiantes y carreteras traicioneras con la máxima comodidad y maniobrabilidad. Los precios sugeridos por el fabricante (MSRP) van desde $36,4901.

The 2021 Honda Ridgeline begins arriving at Honda dealerships on Feb. 2, with bold new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and standard torque-vectoring i-VTM4® all-wheel drive give it the capability to tackle challenging trails and treacherous roads with class-leading ride and handling. Manufacturer’s Suggested Retail Prices (MSRP) start at $36,490. (PRNewsfoto/American Honda Motor Co., Inc.)

La Ridgeline sigue ofreciendo una versatilidad incomparable, que incluye la cabina para pasajeros y equipo más amplia del segmento, una plataforma increíblemente versátil con compartimiento inferior con traba In-Bed Trunk® único en la categoría, y la mayor capacidad de carga en los modelos AWD estándar.

Para los modelos 2021, la Ridgeline introduce una nueva chapa desde los pilares frontales del techo hacia adelante, con un nuevo capó con relieve pronunciado, nuevo frontal cuadrado y rejilla más vertical, al igual que nuevos guardabarros delanteros. Flanqueando la rejilla se encuentran las nuevas luces LED frontales bisecadas por la barra transversal sobre la rejilla, en color negro brillante para los modelos Sport y Black Edition, y plata cromada para los modelos RTL y RTL-E. El guardabarros frontal inferior, en el mismo color de la carrocería, resalta el nuevo aspecto imponente de la Ridgeline, con una placa deslizante prominente y amplias vías de ventilación que crean cortinas para conducir el aire a través del guardabarros y alrededor de las ruedas y llantas frontales para mejorar el desempeño aerodinámico. El nuevo diseño de la defensa trasera deja ver un llamativo escape doble, y todos los modelos de la Ridgeline vienen con ruedas de 18 pulgadas que se ven más robustas y una huella 20 mm más ancha que logra una postura más amplia y estable. Las nuevas llantas complementan por lo alto el nuevo aspecto más robusto, con un diseño más agresivo del flanco y los hombros. A la paleta de colores exteriores de la Ridgeline se agrega el nuevo Radiant Red Metallic.

En colaboración con Honda Performance Development (HPD), la compañía de carreras de Honda con sede en Estados Unidos, se desarrolló un nuevo paquete HPD que incluye un tratamiento exclusivo para la rejilla, un emblema HPD, alerones negros en los guardabarros, ruedas en un imponente color bronce y gráficos especiales HPD en el lateral de la plataforma, por un precio minorista sugerido de $2,800. Este es uno de los cuatro paquetes opcionales de posproducción disponibles para todos los modelos Ridgeline, que también incluyen los paquetes Utility ($1,465), Function ($270) y Function+ ($1,315).

Al interior, la Ridgeline 2021 cuenta con una perilla física de volumen para el sistema de audio y estación de carga inalámbrica para teléfonos. Además, todos los modelos de la Ridgeline vienen con asientos con costura contrastante; el modelo Sport con aplicaciones en tela, y los modelos Sport, RTL y RTL-E tienen nuevos detalles en el tablero, el volante y la consola central. La comodidad para los pasajeros en la espaciosa cabina de la Ridgeline no tiene comparación, con amplio espacio para las piernas en los asientos traseros, piso totalmente plano y cojines de los asientos traseros abatibles 60/40 que permiten gran flexibilidad al momento de cargar artículos largos y altos dentro de la cabina.

Un motor V6 VTEC® de inyección directa de 3.5 litros que alcanza los 280 caballos de fuerza, apoyado por una caja automática fluida y receptiva de nueve velocidades, le dan la potencia a la Honda Ridgeline 2021, con transmisión AWD con vectorización de par de torque i-VTM4® ahora estándar en toda la gama. El sistema i-VTM4® envía automáticamente hasta el 70 por ciento de las 262 lb.-ft. (SAE neto) de torque del motor a las ruedas traseras, y distribuye proporcionalmente el 100 por ciento de ese torque entre la derecha y la izquierda, con base en las condiciones de conducción sobre cada rueda. El sistema inteligente de tracción integral de la Ridgeline optimiza aún más el suministro y distribución de la potencia en diferentes condiciones, incluyendo conducción en nieve, fango y arena.

Todas las Honda Ridgeline 2021 vienen de forma estándar con el conjunto de tecnologías de seguridad y asistencia al conductor Honda Sensing®, que cuenta con Sistema de frenado con mitigación de choque (CMBS™) con Alerta de choque delantero (FCW), Sistema de asistencia para mantenerse en el carril (LKAS), Sistema de mitigación de salida del carril (RDM) con Alerta de cambio de carril (LDW) y Control automático de crucero adaptable (ACC). La Ridgeline también ha logrado las más altas calificaciones por parte de la Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) y del Instituto de Seguros para la Seguridad en las Carreteras (IIHS), incluyendo una calificación general del vehículo de 5 estrellas por parte de NCAP, una calificación de «BUENO» en todas las pruebas de colisión del IIHS, y una calificación de «SUPERIOR» por parte del IIHS en prevención de choque frontal.

Precios y datos EPA de la Ridgeline 2021

Modelo / Versión

MSRP1

MSRP1 Incluyendo
$1,175 por cargos de
envío

Calificación de autonomía de EPA2

(Ciudad/Autopista/Mixto)

Ridgeline Sport

$36,490

$37,665

18 / 24 / 21

Ridgeline RTL

$39,470

$40,645

18 / 24 / 21

Ridgeline RTL-E

$42,420

$43,595

18 / 24 / 21

Ridgeline Black Edition

$43,920

$45,095

18 / 24 / 21

Acerca de Honda 

Honda ofrece una línea completa de vehículos impecables, seguros, divertidos y conectados, que se venden a través de más de 1,000 distribuidores independientes de Honda en los Estados Unidos. Honda cuenta con la flota más grande de vehículos de ahorro medio de combustible y con el más bajo nivel de emisión de CO2 entre los fabricantes de línea completa de automóviles de los Estados Unidos, según la información más reciente de la Agencia de Protección Ambiental (EPA) de los Estados Unidos. La línea de automóviles Honda incluye las series de vehículos de pasajeros Civic, Insight, Accord y Clarity, además de los vehículos utilitarios deportivos HR-V, CR-V, Passport y Pilot, la camioneta Ridgeline y la minivan Odyssey. La línea de vehículos eléctricos de Honda incluye el Accord Hybrid, el CR-V Hybrid, el Insight híbrido, el Clarity Fuel Cell y el Clarity Plug-In Hybrid.

Honda ha estado produciendo automóviles en Norteamérica durante 38 años, y actualmente opera en 19 plantas principales de producción en Estados Unidos. En 2020, más del 95 % de todos los vehículos Honda que se vendieron en los Estados Unidos se fabricaron en Norteamérica, utilizando partes nacionales e importadas.

Para obtener más información 

La información adicional para los medios, incluyendo precios detallados y fotografías en alta resolución de todos los modelos Honda 2020 y 2021 está disponible en hondanews.com. Información para los consumidores disponible en automobiles.honda.com. Para unirse a la comunidad Honda en Facebook, visite facebook.com/honda.

1 MSRP (Precio sugerido por el fabricante) excluye impuesto, licencia, registro, $1,175 por cargo de envío y opcionales. Los precios en concesionario pueden variar.

2 Con base en calificaciones de autonomía de EPA para 2021. Para fines comparativos únicamente. La autonomía real podrá variar según su forma de conducir y el mantenimiento que le dé a su vehículo, las condiciones de conducción y otros factores.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc. ) (PRNewsFoto/American Honda Motor Co., Inc.)

Foto: https://mma.prnewswire.com/media/1420478/01_2021_Honda_Ridgeline_RTL_E_with_HPD_Package___Sized.jpg

Logo: https://mma.prnewswire.com/media/1420477/Honda_Logo_Logo.jpg

 

FUENTE American Honda Motor Co., Inc.