Mes: enero 2021

By Enrique Kogan – Syndicate Auto News Wire

MIAMI, Jan. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — This 2021 will be a year of great changes in the automotive industry. Automotive companies with smart executives know that before them they have a market of powerful Hispanics, which has the highest purchasing power in Latin America.

Twenty-five percent of the population in the main market is Hispanic. The automotive strategy must be directed towards them. The latest Hispanic new vehicle registration data shows that year-over-year sales volume growth has been higher for Hispanics than for non-Hispanics, and this trend continues to grow.

The growth of the Hispanic market is outpacing the general market by almost 3 to 1, Hispanics buy one of four cars sold in the United States.

Just as there are colors for taste, Hispanics also have their taste in different car models.

To achieve this, we plan to present the «Latin Flavor Car of the Year» at the Miami Auto Show as the «Car of the Year » with a Latin flavor. With the change of the event date, from the editorial office of www.purosautos.com, the leading car site for Hispanics in the United States, we have presented the list digitally.

The «Cars of the Year» with a Latin flavor:

Sedan:
2021 Hyundai Elantra 

The Elantra is slightly longer and wider than the previous year’s model. It has a sleeker roofline and arrow-shaped styling lines along its sides that add distinctive character.

Inside, there’s more legroom and the rear area has a new redesigned instrument panel with two digital displays placed side by side, giving an impart of a distinctive European luxury sedan vibe. The new Elantra is sure to appeal to Hispanics who want a comfortable, safe and reliable model.

SUV:
2021 Kia Sorento 

The 2021 Kia Sorento has been a winner among the Hispanic community since its first appearance. It brings more interior space than its predecessor and new powertrain options, including a hybrid and a plug-in. Within the Hispanic community, there are models of the brand that are sold as «hot cakes».

The 2021 Sorento is the latest beneficiary of the brand’s latest style trends, which are setting sales records in times of the pandemic, such as the Telluride and K5. Kia is the carmaker that has suffered the least in 2020, as others have had repercussions from Covid 19, and that is due to the massive support of the Hispanic community.

Pick up:
2021 Honda Ridgeline

The Ridgeline is a smooth ride, innovative storage options, quiet and comfortable interior make it stand out in its class that highlights toughness. This style has gone against the robust appearance of those preferred by Hispanics, such as, the Toyota Tacoma and the Chevrolet Colorado. Honda intended to change that perception, and gave a distinctive touch to the 2021 Ridgeline model, which will surely be very close to the taste of our Hispanic community. 

Electric EV:
2021 Ford Mustang Mach-E

The Mustang Mach-E is the first Ford designed specifically as an electric vehicle. The automaker with the blue oval has already sold the production of the year, and among the buyers are thousands of Hispanics eager for their first electric vehicle, with the iconic name.

The same size as a Ford Escape, the Mustang Mach-E combines typical SUV proportions with details and characteristics of typical Mustang styling. The driving experience of the Mach-E is good enough that this electric model bears the iconic sports car name.

If Ford wanted to captivate the Hispanic community with an electric vehicle that is eye-catching, it is already doing so with the new Mustang Mach-E. 

Sports car:
2021 Chevrolet Corvette

The Corvette delivers impressive performance, with European supercar speed, mid-engine exotic flair, exquisite interior, and all at a low price that brings it closer to the taste of the discerning Hispanic supercar consumer.

The Corvette is a true supercar that can withstand the commute,and takes it with comfort and speed wherever you go. It looks like a European sports car and I don’t think you can get more performance for the money you pay for it.

Photo – https://mma.prnewswire.com/media/1395005/2021.jpg 
Photo – https://mma.prnewswire.com/media/1395006/elantra5.jpg 
Photo – https://mma.prnewswire.com/media/1395007/Sorento_2021.jpg 
Photo – https://mma.prnewswire.com/media/1395008/2021_ridgeline.jpg 
Photo – https://mma.prnewswire.com/media/1395009/Mustang_Mach_E_08.jpg 
Photo – https://mma.prnewswire.com/media/1395010/2021_Chevrolet_Corvette_Stingray.jpg 
Logo – https://mma.prnewswire.com/media/1034108/Puros_Autos_Logo.jpg

SOURCE Puros Autos

PLANO, Texas, Jan. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — Toyota Motor North America (TMNA) today reported December 2020 sales of 249,601 vehicles, an increase of 20.4 percent on a volume basis and up 7.5 percent on a daily selling rate (DSR) basis compared to December 2019.

For calendar year 2020, TMNA reported sales of 2,112,941 vehicles, a decrease of 11.3 percent on a volume and a decrease of 11.9 percent on a DSR basis.

Toyota division posted December sales of 211,378 vehicles, up 22.9 percent on a volume basis and up 9.7 percent on a DSR basis.  For the year, Toyota reported sales of 1,837,900 vehicles, down 11.9 percent on a volume basis and down 12.4 percent on a DSR basis.

Lexus division posted December sales of 38,223 vehicles, up 8.2 percent on a volume basis and down 3.4 percent on a DSR basis.  For the year, Lexus reported sales of 275,041 vehicles, down 7.7 percent on a volume basis and down 8.3 percent on a DSR basis.

December 2020 and Year-End Highlights

TMNA:

• Number one manufacturer of alternative vehicles sales – hybrids, electrified vehicles, fuel cells – for 21 consecutive years
• December hybrid sales totaled 50,649 vehicles, an increase of 82.8 percent
• 2020 hybrid sales totaled 337,036 vehicles, an increase of 22.7 percent
• Hybrid sales represented nearly 16 percent of TMNA’s 2020 sales volume
• With the addition of the all-new Sienna, Venza and Mirai, TMNA now offers 14 hybrids, electrified and fuel cell vehicles in its lineup

Toyota Division:

• Number one retail brand for the 9^th consecutive year
• Division’s hybrid sales doubled in December; up 26.7 percent in 2020
• Camry best-selling passenger car in the U.S. for 19^th consecutive year
• RAV4 best-selling SUV in the U.S. for 4^th consecutive year
• Tacoma best-selling small pickup for 16^th consecutive year; December sales up 39.7 percent
• Sienna December sales up 45.2 percent
• Pickup sales up 39.5 percent in December
• Tundra December sales up 39.1 percent
• SUV sales up 28.5 percent in December
• All-time best-ever December: division light vehicle sales, division hybrid sales, division light trucks sales, total Highlander, total Rav4, Highlander hybrid, Corolla hybrid, Tacoma, 4Runner
• All-time best-ever month: Tacoma, 4Runner, Highlander hybrid, RAV4 Prime, Corolla hybrid, total hybrid sales, total light truck sales

Lexus Division:

• December sales of 38,223 vehicles represents the best month in 2020
• Luxury utility vehicles (LUV) best-ever December sales of 29,578 vehicle
• Passenger cars December sales up 14 percent, represent the best month in 2020
• December hybrid sales of 5,730 vehicles represents an all-time best-ever month
• Total Lexus division hybrid sales up nearly 2 percent in 2020
• UX and UX hybrid sales best-ever sales year
• December best sales month in 2020: Total RX, total NX, GX, LX, IS, ES, LC, UX

Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Contact:
Victor Vanov
victor.vanov@toyota.com 
469.292.1318