ddm marketing + communications publica documento técnico sobre la integración de los medios de comunicación y las estrategias de contenidos

GRAND RAPIDS, Míchigan, 25 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Para los publicistas, el marketing de contenidos y la ubicación en los medios cada vez están más entrelazados.

ddm marketing + communications

Los profesionales de marketing cada…

GRAND RAPIDS, Míchigan, 25 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Para los publicistas, el marketing de contenidos y la ubicación en los medios cada vez están más entrelazados.

ddm marketing + communications

Los profesionales de marketing cada año reportan mayores gastos en marketing de contenidos. Sin embargo, estos contenidos no son efectivos si la audiencia no sabe que existen. Para aumentar el impacto de estos esfuerzos en marketing, resulta vital la coordinación de todos los canales de comunicación, bien sean de pago, en alianza o propios.

ddm marketing + communications elaboró recientemente un documento técnico sobre la importancia de la integración de los medios con las estrategias de contenidos.

Este recurso de marketing presenta percepciones de expertos en la industria sobre iniciativas publicitarias de pago, la importancia de definir una historia relevante, métodos efectivos de distribución de contenidos y consejos para medir los niveles de éxito.

«Al hablar de marketing exitoso, el contenido es (y siempre será) el rey. Para que sea exitoso, el contenido debe ser valioso y dirigido específicamente a una audiencia definida, a través de los canales de distribución correctos. Cuando se trata de planes de medios y marketing de contenidos, ambos son un dúo perfecto. Nuestro último documento técnico de la industria ofrece una visión general sobre la necesidad inminente de integrar los medios con las estrategias de contenidos», comentó Troy Boehm, gerente de marketing digital de ddm.

El documento técnico está disponible de forma gratuita para todos los miembros de la comunidad empresarial B2B y B2C. Por favor, visite teamddm.com para obtener más información y recursos de interés. También puede descargar directamente este recurso de marketing.

Acerca de ddm marketing & communications
Fundada en 1990, ddm ofrece un ensamble integral de servicios de comunicaciones, marketing y tecnología para empresas en industrias complejas y altamente reguladas. Con sede en Grand Rapids, Míchigan, ddm atiende una base diversa de clientes nacionales e internacionales que van desde servicios sanitarios y financieros hasta dispositivos médicos y producción global. Contando con 45 miembros en su equipo ubicado en West Michigan y Chicago, ddm está organizada a través del EOS Entrepreneurial Operating System y se enorgullece por su incansable compromiso de servir a sus clientes con tenacidad. Para obtener más información, por favor visite teamddm.com

Información de contacto:
John Gonda 616.309.4888
johng@teamddm.com

Logotipo: https://mma.prnewswire.com/media/1250143/ddm_Logo.jpg

FUENTE ddm marketing + communications

ddm marketing + communications publica documento técnico sobre la integración de los medios de comunicación y las estrategias de contenidos

GRAND RAPIDS, Míchigan, 25 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Para los publicistas, el marketing de contenidos y la ubicación en los medios cada vez están más entrelazados.

ddm marketing + communications

Los profesionales de marketing cada…

GRAND RAPIDS, Míchigan, 25 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Para los publicistas, el marketing de contenidos y la ubicación en los medios cada vez están más entrelazados.

ddm marketing + communications

Los profesionales de marketing cada año reportan mayores gastos en marketing de contenidos. Sin embargo, estos contenidos no son efectivos si la audiencia no sabe que existen. Para aumentar el impacto de estos esfuerzos en marketing, resulta vital la coordinación de todos los canales de comunicación, bien sean de pago, en alianza o propios.

ddm marketing + communications elaboró recientemente un documento técnico sobre la importancia de la integración de los medios con las estrategias de contenidos.

Este recurso de marketing presenta percepciones de expertos en la industria sobre iniciativas publicitarias de pago, la importancia de definir una historia relevante, métodos efectivos de distribución de contenidos y consejos para medir los niveles de éxito.

«Al hablar de marketing exitoso, el contenido es (y siempre será) el rey. Para que sea exitoso, el contenido debe ser valioso y dirigido específicamente a una audiencia definida, a través de los canales de distribución correctos. Cuando se trata de planes de medios y marketing de contenidos, ambos son un dúo perfecto. Nuestro último documento técnico de la industria ofrece una visión general sobre la necesidad inminente de integrar los medios con las estrategias de contenidos», comentó Troy Boehm, gerente de marketing digital de ddm.

El documento técnico está disponible de forma gratuita para todos los miembros de la comunidad empresarial B2B y B2C. Por favor, visite teamddm.com para obtener más información y recursos de interés. También puede descargar directamente este recurso de marketing.

Acerca de ddm marketing & communications
Fundada en 1990, ddm ofrece un ensamble integral de servicios de comunicaciones, marketing y tecnología para empresas en industrias complejas y altamente reguladas. Con sede en Grand Rapids, Míchigan, ddm atiende una base diversa de clientes nacionales e internacionales que van desde servicios sanitarios y financieros hasta dispositivos médicos y producción global. Contando con 45 miembros en su equipo ubicado en West Michigan y Chicago, ddm está organizada a través del EOS Entrepreneurial Operating System y se enorgullece por su incansable compromiso de servir a sus clientes con tenacidad. Para obtener más información, por favor visite teamddm.com

Información de contacto:
John Gonda 616.309.4888
johng@teamddm.com

Logotipo: https://mma.prnewswire.com/media/1250143/ddm_Logo.jpg

FUENTE ddm marketing + communications

El «Superauto» en el agua está llevando los deportes de aventura a todos, WaveShark

HONG KONG, Jan. 25, 2021 /PRNewswire/ — Hoy, WaveShark, una marca global de tablas de surf eléctricas ha lanzado dos de sus nuevos productos: WaveShark Jetboard y WaveShark Foil.

<img id="prnejpg1202left" title="WaveShark Foil (left) and WaveShark Jetboard (right)." border="0" alt="WaveShark Foil (left) and WaveShark Jetboard (right)."…

HONG KONG, Jan. 25, 2021 /PRNewswire/ — Hoy, WaveShark, una marca global de tablas de surf eléctricas ha lanzado dos de sus nuevos productos: WaveShark Jetboard y WaveShark Foil.

WaveShark Foil (left) and WaveShark Jetboard (right).

Comúnmente descritas como actividades que aparentemente implican un alto grado de riesgo, los deportes de aventura o los deportes extremos son los preferidos por los entusiastas del aire libre y un estilo de vida poco convencional. ¿Qué pasa si la barrera de entrada para los deportes de aventura puede reducirse con productos que cambien su forma de pensar y alteren el modo actual de los deportes acuáticos?

Con las industrias mundiales de la navegación, el surf y los deportes extremos que consumen cientos de miles de millones de dólares en términos de tamaño de mercado, el creciente interés de los aficionados a los deportes acuáticos está impulsando la tecnología para que sea innovadora con respecto a las soluciones de energía renovable, las pruebas de seguridad de los productos y el diseño hidrodinámico. WaveShark ha restablecido el estándar industrial superando estos aspectos.

El primer producto es WaveShark Jetboard, que es una innovadora tabla de surf eléctrica/jetboard diseñada para deportes acuáticos de alta velocidad. WaveShark acuñó su eslogan de jetboard «Nacido para las Emociones», señalando su deseo de crear un producto que eleve la experiencia del surf a un nuevo nivel. En este sentido, el WaveShark Jetboard viene equipado con una velocidad máxima líder en la industria de 60 km/h en tan solo 3 segundos, lo que demuestra la intención de WaveShark de brindar a sus usuarios lo mejor en potencia y rendimiento de jetboard.

El segundo producto es WaveShark Foil, que es una tabla de surf de hidroala eléctrica que se enfoca en brindar a los usuarios una experiencia más silenciosa, natural y más conectada en el agua. En contraste con los modos de alta velocidad ofrecidos en el WaveShark Jetboard, el WaveShark Foil ofrece una sensación casi espiritual en la que los usuarios pueden volar por encima del agua o «deslizarse sobre el horizonte». El hidroplano de surf eléctrico se desliza sobre el agua sin dejar una estela, manteniendo el ruido a un nivel imperceptible, dando a los usuarios más tiempo para asimilar su entorno y disfrutar de la experiencia. El nuevo WaveShark Foil ofrece hasta 120 minutos de duración de la batería, que es el tiempo de viaje más largo en cualquier hidroplano eléctrico actualmente en el mercado.

WaveShark posee capacidades de fabricación integradas, lo que significa que, para cada componente, WaveShark ofrece diseño, fabricación y pruebas centralizados para mantener la calidad y fiabilidadconstantes del producto. Se realizaron numerosas pruebas, incluida la prueba de sellado dinámico, la prueba de niebla salina y la prueba de vibración para asegurar la impermeabilidad, la anticorrosión y la estabilidad.

Ambos productos WaveShark también cuentan con diseños modulares portátiles que son perfectos para los viajes de temporada de la comunidad mundial de surf y con bajos requisitos de mantenimiento. Ambas tablas están hechas de fibra de carbono ultraligera. El peso ligero y la rigidez adecuada del material ofrecen una gran capacidad de respuesta durante el giros y vueltas. El posicionamiento GPS y el soporte de control remoto inteligente para la maniobrabilidad del usuario hacen que WaveShark sea fácil de adaptar.

«Nosotros en WaveShark creemos en la misión de la marca basada en el consumidor, que es permitir que todos disfruten de la máxima sensación de este deporte de aventura, el e-surfing», dijo Wally Zheng, el fundador de WaveShark, «por lo tanto, creamos productos potenciados por tecnología inteligente y fabricación integrada, un sistema sin precedentes. Hemos puesto nuestro corazón en cada aspecto de esos dos productos, desde el concepto hasta las pruebas de seguridad. WaveShark seguirá esforzándose en términos de calidad del producto, tiempo de entrega y experiencia del usuario, con el objetivo de ser la marca líder mundial en deportes acuáticos.»

Para cualquiera que esté siguiendo un estilo de vida fuera de lo común, WaveShark ahora está reclutando embajadores de marca globales con cuotas limitadas al ofrecer descuentos en productos comprados por ellos mismos, sesiones de capacitación exclusivas 1 a 1 y una comunidad de los mejores jugadores donde su voz realmente hace un cambio. Regístrese aquí hoy.

Experience the ultimate sensation of water sports with WaveShark

Photo: https://mma.prnewswire.com/media/1424298/1.jpg  
Photo: https://mma.prnewswire.com/media/1424297/2.jpg 

Leading Global Media Name Slovenia a ‘Must Visit’ destination for 2021

Influential travel media across the globe have collectively named Slovenia a leading destination for 2021 thanks to its dedication to authentic and sustainable tourism.

LJUBLJANA, Slovenia, Jan. 25, 2021 /PRNewswire/ — The Slovenian Tourist Board’s key PR and marketing focus on authentic and sustainable tourism has led to the country being included in many global media’s picks of the top travel destinations to visit in 2021.

Media outlets from…

Influential travel media across the globe have collectively named Slovenia a leading destination for 2021 thanks to its dedication to authentic and sustainable tourism.

LJUBLJANA, Slovenia, Jan. 25, 2021 /PRNewswire/ — The Slovenian Tourist Board’s key PR and marketing focus on authentic and sustainable tourism has led to the country being included in many global media’s picks of the top travel destinations to visit in 2021.

Media outlets from across the world praised Slovenia’s sustainable tourism initiatives, particularly the Slovenia Green Scheme, which now has over 100 members. Slovenia’s popularity also proves that sustainability will be key to earning the trust of early foreign travellers following the global pandemic. 

MSc. Maja Pak, Director of the Slovenian Tourist Board: «The exposure of Slovenia as a sustainability-oriented tourist destination in such high-profile global media outlets is a great success and the result of many years’ active and systematic acceleration of sustainable tourism and cooperation with influential foreign media companies.

This is excellent exposure for Slovenia, especially since it contributes to Slovenia’s additional global positioning as a leading country in sustainable tourism, which will be one of the key advantages in tourism recovery after the COVID-19 pandemic.»

Last week, Condé Nast Traveller, became the latest publication to praise Slovenia’s efforts, placing it in a list of their top ten sustainable destinations in the world to visit in 2021.

Slovenia was chosen among top ten recommended destinations or, as stated in the article, «positive-impact escape ideas». An image of Bled Island is featured in the article, while Slovenia is presented as a Central European country with exceptional natural assets, picturesque landscape and numerous attractions.

Ljubljana is mentioned as being a welcoming and walker-friendly capital, as well as an attractive destination for eco-minded city breaks. The article highlights the high percentage of Slovenia’s protected landscape marked by vibrant diversity from the Alpine peaks, ancient forests, Karst plateaus, the Pannonian plains’ vineyards and thermal waters to the Adriatic Coast.

In recent weeks, leading British media including The Financial Times, The Guardian and The Sun have all placed Slovenia within their recommended destinations for 2021, while American outlet Forbes named Slovenia a bucket list destinations for wine-lovers. In late 2020 Slovenia was named one of Conde Nast Traveller’s best holiday destinations for 2021 and Bled was named one of the world’s ten best travel experiences in Lonely Planet’s annual Ultimate Travel List.

Stertil-Koni Salutes President Biden’s «American Rescue Plan» with $20 Billion Earmarked to Support Public Transit Sector

STEVENSVILLE, Md., Jan. 25, 2021 /PRNewswire-PRWeb/ — Heavy duty vehicle lift leader Stertil-Koni today announced that it fully supports President Joe Biden’s recently proposed «American Rescue Plan,» which would allocate $20 billion in relief for what the president termed «the hardest hit public transit agencies.»

According to the Biden administration: «Safe and dependable public transit systems are critical for a robust and…

STEVENSVILLE, Md., Jan. 25, 2021 /PRNewswire-PRWeb/ — Heavy duty vehicle lift leader Stertil-Koni today announced that it fully supports President Joe Biden’s recently proposed «American Rescue Plan,» which would allocate $20 billion in relief for what the president termed «the hardest hit public transit agencies.»

According to the Biden administration: «Safe and dependable public transit systems are critical for a robust and equitable economy recovery.» The administration also stated that this relief «will keep agencies from laying off transit workers and cutting the routes that essential workers rely on every day…»

Also signaling its support was the American Public Transportation Association (APTA) which, in a statement noted: «The American Public Transportation Association (APTA), on behalf of the entire public transportation industry, applauds the incoming Biden administration for recognizing the critical needs of our industry. The proposed emergency transit funding included in the American Rescue Plan is vital to the industry’s survival and will help prevent massive labor cuts and drastic service reductions.» The APTA represents a $74 billion industry that directly employs 435,000 people and supports millions of private sector jobs.

Concluded Stertil-Koni President, Dr. Jean DellAmore, «A robust and healthy public transportation system is fundamental to accelerating America’s return to a fully functioning, forward-looking economy – and that is why we are so supportive of this initiative. As the Biden administration has shown, public transit is indeed an essential industry that provides the American people with the ability to rapidly and efficiently travel to and from work, school, shopping, cultural events, medical appointments and much more every single day.»

About Stertil-Koni

Stertil-Koni – proud to be a Buy America company — is the market leader in heavy duty vehicle lifts, notably bus lifts and truck lifts, and proudly serves municipalities, state agencies, school bus fleets, major corporations, the U.S. Military and more. Stertil-Koni is distinguished by its extensive distributor network across the U.S. and Canada – delivering world-class engineering combined with dedicated local expertise. The breadth of Stertil-Koni’s products meets all ranges of lifting needs and includes Mobile Column Lifts, 2-post, 4-post,inground piston lifts, platform lifts, and its axle-engaging, inground, scissor lift configuration, ECOLIFT. The company’s innovative, inground telescopic piston DIAMONDLIFT is available with an optional Continuous Recess system, ideal for low clearance vehicles. Stertil-Koni USA is headquartered in Stevensville, Maryland with production facilities in Europe, The Netherlands, and in Streator, IL.

Media Contact

Paul Feldman, Stertil-Koni USA, 410-643-9001, paul.feldman@stertil-koni.com

 

SOURCE Stertil-Koni USA

Aon finds climate-influenced weather is key driver of $268B global damage from 2020 natural disasters with 64% uninsured

«When Natural Disasters and a Pandemic Collide» global annual report explores «connected extremes»

CHICAGO, Jan. 25, 2021 /PRNewswire/ — Aon plc (NYSE: AON), a leading global professional services firm providing a broad range of risk, retirement and health solutions, today launches its global <a target="_blank"…

«When Natural Disasters and a Pandemic Collide» global annual report explores «connected extremes»

CHICAGO, Jan. 25, 2021 /PRNewswire/ — Aon plc (NYSE: AON), a leading global professional services firm providing a broad range of risk, retirement and health solutions, today launches its global Weather, Climate & Catastrophe Insight: 2020 Annual Report. The report evaluates the impact of global natural disaster events to identify trends, manage volatility and enhance resilience.  

The report reveals that the 416 natural catastrophe events of 2020 resulted in economic losses of USD268 billion – 8% above the average annual losses for this century – as costs continue to rise due to a changing climate, more people moving into hazard-prone areas and an increase in global wealth. Of this total, private sector and government-sponsored insurance programs covered USD97 billion, creating a protection gap of 64%, which is the portion of economic losses not covered by insurance. This highlights the importance of addressing the underserved by ensuring that there is increased access to affordable insurance products in the future.

«The global response to the socioeconomic volatility caused by the COVID-19 pandemic has increased focus on other systemic risks – particularly climate change – and is causing a fundamental reordering of business priorities. This report highlights the increasing likelihood of ‘connected extremes’ and reinforces that leading organizations of the future will be defined by their ability to manage the global implications of concurrent catastrophic events,» said Greg Case, CEO of Aon. «In a highly volatile world, risk remains ever present, is more connected and, as a result, is also more severe – and 2020 has underscored this reality. It has also emphasized the need for enhanced collaboration between the public and private sectors, which will be essential to close the rising protection gap and build resilience against natural catastrophes.»

During the year, more than 8,000 people lost their lives due to natural catastrophes. Tropical cyclone was the costliest peril, causing more than USD78 billion in direct economic damage. It was closely followed by flooding (USD76 billion) and severe convective storm (USD63 billion). From a climate perspective, NOAA cited 2020 as the world’s second-warmest since 1880 for land and ocean temperatures at +0.98°C (+1.76°F) above the 20th-century average.

Steve Bowen, Director and Meteorologist for Aon’s Impact Forecasting team, commented: «The world continues to evolve as it is faced with new challenges around natural perils. While many private and public sector entities primarily focus on physical and human hazard risks, an increasing number of global regulative bodies are further pivoting towards how to handle emerging transitional and subsequent reputational risks. This is especially true as the financial and humanitarian risks surrounding climate-enhanced events become more evident on a daily basis. Focus at the corporate and federal levels will be critical around investments in risk mitigation, resilience, and sustainability as the landscape around climate change solutions continues to accelerate with renewed urgency.

Significant regional events during 2020 included:

  • Costliest year on record for global severe convective storms led by historic U.S. derecho
  • U.S. mainland endured a record-breaking 12 named storm landfalls, including six hurricanes
  • Super Typhoon Goni struck the Philippines as the strongest landfalling storm ever recorded globally at 195 mph
  • Ciara became Europe’s costliest windstorm since Xynthia in 2010
  • Drought conditions reduced agricultural crop yields in Brazil and Argentina, burning 30% of the Pantanal Region
  • The most widespread Yangtze River Basin floods since 1998 caused USD35 billion of economic damage in China’s monsoon season

Exhibit 1: Top 10 Global Economic Loss Events1,2

Date(s)

Event

Location

Deaths

Economic
Loss (USD
billion)

Insured Loss

(USD billion)

June – September

Seasonal Floods

China

280

35.0

2.0

August 21 – 29

Hurricane Laura

U.S., Caribbean

68

18.2

10.0

May 15 – 21

Cyclone Amphan

South Asia

133

15.0

0.5

August 8 – 12

SCS (incl. Midwest Derecho)

United States

4

12.6

8.3

July 3 – 15

Kyushu Floods

Japan

82

8.5

2.0

November 2 – 13

Hurricane Eta

Caribbean, U.S.

309

8.3

0.7

June – September

Seasonal Floods

India

1,922

7.5

0.8

September 14 – 18

Hurricane Sally

United States

0

7.0

3.5

March 22

Zagreb Earthquake

Croatia

2

6.1

0.1

July 30 – August 5

Hurricane Isaias

U.S., Caribbean, Canada

18

5.0

2.7

All other events

145 billion

66 billion

TOTAL

268 billion

97 billion

1 

Subject to change as loss estimates are further developed

2

Includes losses sustained by private insurers and government-sponsored programs

The full report and a short film are available on Aon’s interactive microsite at https://aon.io/3nsM7cu. To access current and historical natural catastrophe data, as well as event analysis, please visit catastropheinsight.aon.com.

About Aon
Aon plc (NYSE: AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

Follow Aon on Twitter and LinkedIn
Stay up to date by visiting the Aon Newsroom and hear from Aon’s expert advisors in The One Brief 
Sign up for News Alerts here     

Media Contacts
Alexandra Lewis
+44 (0) 207 086 0541
alexandra.lewis@aon.com  

Andrew Wragg
+44 (0)207 522 8183
andrew.wragg@aon.com 

 

Aon plc (NYSE: AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance. (PRNewsfoto/Aon Corporation)

 

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SOURCE Aon plc

Tetra Pak calls for collaborative innovation to tackle sustainability challenges in the food packaging industry

LAUSANNE, Switzerland, Jan. 25, 2021 /PRNewswire/ — Tetra Pak has introduced a new collaborative innovation model with leading paperboard producers, a move aimed at tackling the food packaging industry’s sustainability challenges. The traditional operating model of a linear supply chain has changed, and a new partnership ecosystem model is emerging, where the entire…

LAUSANNE, Switzerland, Jan. 25, 2021 /PRNewswire/ — Tetra Pak has introduced a new collaborative innovation model with leading paperboard producers, a move aimed at tackling the food packaging industry’s sustainability challenges. The traditional operating model of a linear supply chain has changed, and a new partnership ecosystem model is emerging, where the entire industry works in close collaboration. This brings together not only producers and suppliers, but also research institutions, universities and start-ups in an attempt to find solutions.

According to the latest research the global food supply chain system is responsible for 26% of global greenhouse gas emissions; a third of all food is lost or wasted somewhere in the supply chain; fossil fuel-based materials need to be phased out; and significant improvements are needed to the way packaging is dealt with after use.

Laurence Mott, Executive VP for Development and Engineering at Tetra Pak, says: «We are joining forces with our strategic partners and paperboard producers to find solutions. It’s possible to make a completely sustainable package, but you have to make it safe. And if you can’t make it at scale, you can’t minimise food waste, and you can’t serve a growing global population. In order to bring those three things together, it takes very strong collaboration.»

Mott says that the scale of the environmental challenges the world faces requires that actors within the value chain join forces to develop truly sustainable packaging solutions.

Leading paperboard producers are united in their approach to tackle carbon emissions and have an ambition to create a net-zero carbon future.

Hannu Kasurinen, Executive Vice President Packaging at Stora Enso, a leading global provider of renewable solutions, says: «We trust, we share, we learn together. Our best innovators collaborate, and we move forward and we innovate. Sometimes we fail, but then we learn from those failures. We have grown much closer to each other, because we have the same strategic objectives – which are good for the people and the planet.»

Francisco Razzolini, Industrial Technology, Innovation, Sustainability and Projects Director at Klabin, Brazil’s largest paper producer, says: «We are seeing new demands from society and from consumers to make products and processes that are more sustainable. Meeting these demands requires a lot of collaboration between our companies. By sharing experiences, thoughts, ideas and developments, we can speed up the innovation process.»

Malin Ljung Eiborn, Head of Sustainability and Public Affairs at BillerudKorsnäs, a world leading provider of fibre-based packaging material, says: «The vision is 100% fibre-based and fully recyclable packaging, where plastic and aluminium are not needed anymore. We still have, of course, some steps to go before we are there from a technical perspective. But we work as one project team on this because the only way that we can solve them is to do this together.»

The challenges the industry faces include removing the thin layers of plastic and aluminium replacing them with plant or wood fibre-based materials, developing a renewable alternative to the plastic straw, and improving the recyclability of packages. When responsibly sourced, plant-based renewable materials can support towards protecting biodiversity and the natural ecosystem. This means the industry can minimise the need for fossil-based materials.

And it is these and other challenges on which Tetra Pak and its partners are teaming up within the new collaborative innovation model. Tetra Pak’s aim is to create the world’s most sustainable package – one that secures food safety and availability while reducing the impact on the planet.

Doodle illustrations

Tetra Pak Innovation journey 

Innovating for sustainability

Video – https://www.youtube.com/watch?v=JO9iwd1Fr2c  
Video – https://www.youtube.com/watch?v=kLb514KO8Rs
Photo – https://mma.prnewswire.com/media/1424926/Tetra_Pak.jpg  
Photo – https://mma.prnewswire.com/media/1424927/Tetra_Pak.jpg  
Photo – https://mma.prnewswire.com/media/1424928/Tetra_Pak_Laurence_Mott.jpg  
Photo – https://mma.prnewswire.com/media/1424930/Tetra_Pak.jpg  
Photo – https://mma.prnewswire.com/media/1424931/Tetra_Pak_Lund.jpg  
Logo – https://mma.prnewswire.com/media/1424920/Tetra_Pak_Logo.jpg

 

 

 

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SOURCE Tetra Pak

Pure Lubrication is New LE Distributor in United Kingdom, Providing Solutions to Customers in Multiple Industries

WICHITA, Kan., Jan. 25, 2021 /PRNewswire-PRWeb/ — Lubrication Engineers has announced Pure Lubrication as its new authorized distributor supplying LE products and services throughout the United Kingdom. The Pure team is a great fit for LE, as they are already known for providing outstanding service, working closely with customers to overcome their own unique lubrication challenges, and offering sustainable solutions. Now, they have the added benefit of being able to…

WICHITA, Kan., Jan. 25, 2021 /PRNewswire-PRWeb/ — Lubrication Engineers has announced Pure Lubrication as its new authorized distributor supplying LE products and services throughout the United Kingdom. The Pure team is a great fit for LE, as they are already known for providing outstanding service, working closely with customers to overcome their own unique lubrication challenges, and offering sustainable solutions. Now, they have the added benefit of being able to offer LE’s specialized, high-performance lubricants and full circle of reliability solutions to their customers.

In particular, Pure’s relationship with LE allows it to address the needs of marine, food and beverage, cement, waste water treatment, and power generation customers. With demands on productivity being pushed further and further in nearly every type of business, it’s essential that customers are provided with reliable lubrication solutions that meet these tough requirements.

«Pure Lubrication brings an excellent blend of knowledge on lubricants and reliability that fits well with the philosophy of how Lubrication Engineers delivers results for our customers,» said John Turner, LE’s vice president of international operations. «In addition to their industry experience, the Pure team is laser-focused on servicing their customers and building relationships, not simply taking orders. We look forward to a long partnership with Pure and further expansion into the UK market.»

Lubrication Engineers and Pure Lubrication share a single objective: To ensure that their customers’ equipment – and thereby their business – runs more smoothly.

«We are delighted to be working with Lubrication Engineers, an innovative company that shares our vision, our values and offers the reliable lubrication solutions that we like to provide and industry demands,» said Andrew Samuel, chairman of Pure Lubrication. «We are hugely proud to be part of this new partnership that delivers added value to customers around the UK.»

With LE products as part of its offering, Pure is in an even better position to help its customers keep their production equipment running at maximum productivity, which in turn drives down operating costs.

«No matter what the industry, working in partnership with Lubrication Engineers enables Pure to offer leading edge products that enhance reliability, reduce maintenance and increase efficiency and productivity,» said Simon Campbell, managing director at Pure. «Partnering with LE allows Pure to bring a range of enhanced lubricants to market that far exceed the performance of more conventional lubricants.»

About Pure Lubrication | http://www.purelubrication.co.uk
Pure Lubrication is a technology-driven company that has built a hand-picked team of experts and are focused on providing latest technology lubricants and tailored award-winning lubrication management solutions, supported by expert technical advice from a team with more than 200 years of lubrication experience collectively. We are The Lubrication People and are here to listen and understand the lubrication challenges faced by our customers, offering added value solutions through premium quality LE lubricants and equipment and a level of service that is completely unique.

About Lubrication Engineers | http://www.LElubricants.com
A leader in lubricants since 1951, Lubrication Engineers makes reliability easy, creating solutions for even the toughest lubrication challenges in a variety of industries worldwide. LE boosts its customers’ profits through longer equipment life, extended service intervals, reduced energy use, fewer repairs, and less inventory. It accomplishes all this with highly trained consultants and distributors, technical expertise, a full complement of reliability products and services, and a comprehensive line of enhanced industrial and automotive lubricants manufactured at its plant in Wichita, Kan. The lubricants are formulated from high-quality base oils and proprietary additives, ensuring they exceed the performance of ordinary oils and greases. Lubrication Engineers operates under an ISO 9001 Certified Quality System. Distribution is out of Wichita, as well as regional warehouses in Tennessee and California. The company’s international presence includes distributors in more than 60 countries.

Media Contact

Ann Walden, Lubrication Engineers, Inc., +1 (316) 529-6818, a.walden@le-inc.com

Paul Grimes, Lubrication Engineers, Inc., (316) 529-6807, p.grimes@le-inc.com

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SOURCE Lubrication Engineers, Inc.

JA Solar DeepBlue 3.0 Series Successfully Obtains the First 182 Module KS Certification in South Korea

BEIJING, Jan. 25, 2021 /PRNewswire/ — JA Solar, a leading manufacturer of high-performance photovoltaic products, announced that the mono-facial type of its DeepBlue 3.0 series modules has obtained the first KS certification for modules based on 182mm x 182mm wafers, known as «182 modules», meaning the product has got approval for the South Korean PV market. It is expected that the bifacial type of DeepBlue 3.0 will be certified later this month which will offer local customers another…

BEIJING, Jan. 25, 2021 /PRNewswire/ — JA Solar, a leading manufacturer of high-performance photovoltaic products, announced that the mono-facial type of its DeepBlue 3.0 series modules has obtained the first KS certification for modules based on 182mm x 182mm wafers, known as «182 modules», meaning the product has got approval for the South Korean PV market. It is expected that the bifacial type of DeepBlue 3.0 will be certified later this month which will offer local customers another high-efficiency option.

Launched in May 2020, DeepBlue 3.0 integrates the advantages of multiple high-efficiency and low-degradation technologies including the new-generation PERC high-efficiency cell technology PERCIUM+, and Ga-doped silicon wafers, which enables the product to have great reliability, conversion efficiency, and power generation performance. The combined unparalleled performance has made the module one of the best options to help achieve grid parity in 2021.

In September 2020, DeepBlue 3.0 became one of the first 182 modules to get certified by authoritative institutions including TUV, LVD and EMC, paving the way for access to the global PV market, including the European Union PV market with high barriers to entry. Since its first shipment delivery in October 2020, the product has been shipped to a number of markets in America, Europe, Asia, Africa, and has been widely used in large-scale ground-mounted PV plants, rooftop PV systems, solar-fishery integration plants, PV parking lot, etc.

JA Solar has built an excellent reputation and a loyal customer base in the fast-growing South Korean PV market with its high-quality products and services. It has supplied modules for large-scale PV plants in South Korea, including the largest wind-solar hybrid project, the largest PERC bifacial double-glass project in the local market. With the introduction of 182 modules into the South Korean market, JA Solar will provide better-localized services for customers with its leading product and technology advantages, while promoting the development of the local PV market.

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SOURCE JA Solar Technology Co., Ltd.

Sims Limited Included on Global 100 List of the World’s Most Sustainable Companies

Holds top ranking of construction materials companies

NEW YORK, Jan. 25, 2021 /PRNewswire/ — Sims Limited, a global leader in metal recycling and electronics recovery, and an emerging leader in municipal recycling and renewable energy, today announced that it ranked 57th on the 2021 Global 100…

Holds top ranking of construction materials companies

NEW YORK, Jan. 25, 2021 /PRNewswire/ — Sims Limited, a global leader in metal recycling and electronics recovery, and an emerging leader in municipal recycling and renewable energy, today announced that it ranked 57th on the 2021 Global 100 List of most sustainable companies in the world. It also marks the company’s seventh inclusion on the Global 100 list.

«We are honored to be recognized for our integral role in the circular economy by once again being ranked in the Global 100 List of most sustainable companies in the world,» said Alistair Field, Group Chief Executive Officer and Managing Director of Sims Limited. «At Sims Limited, sustainability is at the core of everything we do, and our purpose, create a world without waste to preserve our planet, drives our business and is clearly defined in our recently launched sustainability goals

Announced today with a virtual CEO roundtable discussion focusing on the imperative for businesses to speed up the race to a net-zero-emission economy, the Global 100 list is an annual ranking of corporate sustainability performance compiled by Corporate Knights, an independent consultancy. This year it analyzed 8,080 companies against global industry peers on a suite of up to 24 quantitative key performance indicators, weighted to reflect each industry’s impact profile. The full 2021 methodology can be found here.

Global 100 companies represent the top one percent in the world for sustainability performance. This year, Sims Limited is top ranked among its category peers in the construction materials category.

For the complete 2021 Global 100 List of the most sustainable companies in the world, visit www.corporateknights.com/global100.

About Sims Limited 
Founded in 1917, Sims Limited is a global leader in metal recycling and electronics recovery, and an emerging leader in the municipal recycling and the renewable energy industries. Our 4,000 employees operate from more than 200 facilities across 15 countries. The Company’s ordinary shares are listed on the Australian Securities Exchange (ASX: SGM) and its American Depositary Shares are quoted on the Over-the-Counter market in the United States (USOTC: SMSMY). Our purpose, create a world without waste to preserve our planet, is what drives us to constantly innovate and offer new solutions in the circular economy for consumers, businesses, governments and communities around the world. For more information, visit www.simsltd.com

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SOURCE Sims Limited