Acura Wins IMSA Rolex 24 at Daytona

DAYTONA BEACH, Fla., Feb. 1, 2021 /PRNewswire-HISPANIC PR WIRE/ — Almost exactly 30 years after Acura’s first class win at Daytona International Raceway, the manufacturer triumphed over all this weekend as Wayne Taylor Racing won this weekend’s 59th running of the Rolex 24 at Daytona.

<img id="prnejpg787aleft" title="#10 Konica Minolta Acura ARX-05 Acura DPi, DPi: Helio Castroneves, Alexander Rossi,…

DAYTONA BEACH, Fla., Feb. 1, 2021 /PRNewswire-HISPANIC PR WIRE/ — Almost exactly 30 years after Acura’s first class win at Daytona International Raceway, the manufacturer triumphed over all this weekend as Wayne Taylor Racing won this weekend’s 59th running of the Rolex 24 at Daytona.

#10 Konica Minolta Acura ARX-05 Acura DPi, DPi: Helio Castroneves, Alexander Rossi, Filipe Albuquerque, Ricky Taylor winner

The season-opening round in the 2021 IMSA WeatherTech SportsCar Championship, this weekend’s 24-hour endurance contest came down to the final hour, with five teams contending for the overall victory.  Combining speed with endurance – with the Acura ARX-05 prototype requiring fewer pit stops than the competition over the length of the race – the WTR driver lineup of Ricky Taylor, Filipe Albuquerque, Alexander Rossi and Helio Castroneves held off late-race charges from the Cadillacs of Chip Ganassi Racing and Action Express, the Mazda-Multimatic prototype, and fellow Acura team Meyer Shank Racing to score their third consecutive Daytona victory, and the first with Acura.

All five contenders were running within 30 seconds of each other as the race entered its final hour.  A «short fill» and two tire only change at the final pit stop moved Albuquerque’s Acura to the head of the field, with the Ganassi prototype of Renger van der Zande less than two seconds back. However, a cut tire with just seven minutes remaining sent van der Zande to the pits, and Albuquerque went on to take the checkers, and Acura’s first overall victory in the Rolex 24 at Daytona.

In the SiriusXM AutoNation Acura ARX-05, the Meyer Shank Racing lineup of Dane Cameron, Olivier Pla, Juan Pablo Montoya and A.J. Allmendinger also led multiple times throughtout the race, but was forced to deal with handling issues as winds increased in the final hours, taking the checkers in fourth.

Acura NSX GT3 Evo
Electronic issues and an early-race cut tire dented the Acura GTD debut of the Magnus with Archangel’s NSX GT3 Evo, driven by Andy Lally, John Potter, Spencer Pumpelly and two-time defending GTD champion Mario Farnbacher.  The cut tire, likely the result of debris on track, damaged the underbody and led to an unscheduled pit stop for #44 Acura in the opening hour, and a series of delays through the night left the NSX GT3 Evo team 11th at the finish.

Acura Rolex 24 Results

  • 1st overall – #10 Wayne Taylor Racing Acura ARX-05 DPi 
                            Drivers Ricky Taylor, Filipe Albuquerque, Alexander Rossi, Helio Castroneves
  • 4th overall – #60 Meyer Shank Racing Acura ARX-05 DPi 
                            Drivers Dane Cameron, Olivier Pla, Juan Pablo Montoya, A.J. Allmendinger
  • 11th GTD –  Magnus with Archangel Acura NSX GT3 Evo 
                            Drivers Andy Lally, John Potter, Spencer Pumpelly, Mario Farnbacher

DPi Manufacturers’ Championship (after 1 of 10 rounds)

  1. Acura          380
  2. Cadillac       355
  3. Mazda         332

Acura Rolex 24 Fast Facts

  • Today’s overall win at the Rolex 24 comes almost exactly 30 years after Acura scored its first major endurance racing victory, the Camel Lights class win at Daytona, February 2-3, 1991.
  • Acura first entered IMSA competition in 1991, shortly after the company’s founding in 1986, and the 1991 Daytona race was the first major event for the company. Comptech Racing and drivers Parker Johnstone, Steve Cameron [uncle of current Acura racer Dane Cameron] and Bob Lesnett, driving a Spice Acura SE90P, claimed the victory that year in a class that compares to today’s LMP2 division.
  • Acura repeated as Camel Lights win at Daytona in 1992, with Comptech drivers Johnstone, and Cameron joined by Jimmy Vasser [who also won Honda’s first Indy car championship in 1996].
  • Today’s victory is the third consecutive Rolex 24 triumph for Wayne Taylor Racing but the first since WTR became an Acura team at the end of 2020.

Quotes
Filipe Albuquerque (#10 Konica Minolta Wayne Taylor Racing Acura ARX-05) Rolex 24 at Daytona winner:  «I think it was a hell of a show. I could almost see [Renger van der Zande’s] eyes in my mirrors, he was so hungry for this. He was faster than me, but it’s one thing to catch and another thing is to pass. He was really pushing hard. I was lucky that they had a puncture. This was probably the hardest race of my life.»

Dane Cameron (#60 Meyer Shank Racing ARX-05) finished 4th: «All in all it was an okay day. Our goal was to put ourselves in contention [for the win] at the end of the day and we did that by finishing on the lead lap. The Meyer Shank Racing boys did a great job preparing the car and executing pit stops without issues. It is probably the first time in six or seven years that I have run this race without a problem on a pit stop. I am very pleased with the effort the guys put in, with a short off-season and a large transition to a new program. We lacked a bit of speed near the end of the race today, but we were able to compete for a victory when it counted. We will take good [championship] points from today for our championship effort and we’ll move forward and turn the page to Sebring.» 

David Salters (President, Honda Performance Development) on this weekend’s Acura victory at the season-opening Rolex 24: «It’s an historic day for Acura, and thanks to IMSA for putting on a stunning event. I want to thank all of our teams for their huge effort to come and race here in arguably one of the most arduous endurance events on the planet. They came, and demonstrated just how good they were.  This is all the result of a team effort.  Everyone at HPD was integral in developing the strong relationship we have with our teams, and I believe it showed in today’s results.  I also need to thank all the marvelous people at Team Penske for their efforts and success the previous three years.  They established the foundations that we’re now building upon.  Again, it’s all about a team of brilliant, hard-working people, and it shows the performance heritage of Acura.»

Next
The 2020 WeatherTech SportsCar Championship now moves to central Florida for the 69th annual Mobil One 12 Hours of Sebring, March 20 in Sebring, Fla.

Acura Motorsports Social media content and video links from this weekend’s Rolex 24 at Daytona are available on Instagram (www.instagram.com/hondaracing_hpd), Twitter (www.twitter.com/HondaRacing_HPD) and Facebook (www.facebook.com/HondaRacingHPD).

Photo – https://mma.prnewswire.com/media/1430518/Acura_Motorsports_ARX_05.jpg  

SOURCE Acura Motorsports

Global $7.97 Bn Microcars Market Outlook to 2027: Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and Recommendations

DUBLIN, Feb. 1, 2021 /PRNewswire/ — The «Microcars – Global Market Outlook…

DUBLIN, Feb. 1, 2021 /PRNewswire/ — The «Microcars – Global Market Outlook (2019-2027)» report has been added to ResearchAndMarkets.com’s offering.

Research and Markets Logo

Global Microcars market accounted for $2.30 billion in 2019 and is expected to reach $7.97 billion by 2027 growing at a CAGR of 16.8% during the forecast period.

Rising development through rapid industrialization are the major factors propelling the market growth. However, the impact of COVID-19 on automotive sector is restraining the market growth.

Microcar term is commonly utilized for the smallest size of cars with three or four wheels and often have engine lesser than 700cc. Some of the example of the microcar is bubble cars, quadricycles, cycle cars etc. Microcars have hassle-free registrations and licensing as compared to normal cars.

Based on the drive, the all-wheel drive (AWD) segment is going to have a lucrative growth during the forecast period due to it helps increase fuel efficiency, improve traction, and control of the vehicle. Rise in demand for small and lightweight passenger vehicles in order to raise the fuel-efficiency of the vehicle is projected to boost the microcars market across the globe.

By geography, Asia Pacific is estimated to have a lucrative growth due to high population, rising disposable income, cost sensitiveness owing to constrained spending habits. The customers in this region prefer to buy smaller cars as they are affordable and economical to maintain for middleclass people.

What the Report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2018, 2019 2020, 2024, and 2027
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Key Topics Covered:

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.5 Research Sources

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Microcars Market, By Wheel
5.1 Introduction
5.2 3-wheel Microcar
5.3 4-wheel Microcar

6 Global Microcars Market, By Fuel Type
6.1 Introduction
6.2 Electric
6.3 Hybrid
6.4 Petrol/Diesel
6.5 Alternate Fuel

7 Global Microcars Market, By Sales Channel
7.1 Introduction
7.2 Distribution Channel
7.3 Direct Channel

8 Global Microcars Market, By Drive
8.1 Introduction
8.2 2WD/1WD
8.3 All-Wheel Drive (AWD)

9 Global Microcars Market, By Application
9.1 Introduction
9.2 Commercial Cars
9.3 Personal Cars

10 Global Microcars Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 BMW AG.
12.2 Daihatsu Motor Co. Ltd.
12.3 Hyundai
12.4 Daimler AG
12.5 Group PSA
12.6 Groupe Renault SA
12.7 Honda Motor Company
12.8 LIGIER Group.
12.9 Mahindra & Mahindra
12.10 Mazda Motor Corporation
12.11 Piaggio & C. Spa
12.12 Subaru
12.13 Suzuki Motor Corporation
12.14 Tata Motors
12.15 Toyota Motor Corporation

For more information about this report visit https://www.researchandmarkets.com/r/sugdjx

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

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Cision View original content:http://www.prnewswire.com/news-releases/global-7-97-bn-microcars-market-outlook-to-2027-drivers-constraints-opportunities-threats-challenges-investment-opportunities-and-recommendations-301218832.html

SOURCE Research and Markets

Acura Wins IMSA Rolex 24 at Daytona

DAYTONA BEACH, Fla., Feb. 1, 2021 /PRNewswire/ — Almost exactly 30 years after Acura’s first class win at Daytona International Raceway, the manufacturer triumphed over all this weekend as Wayne Taylor Racing won this weekend’s 59th running of the Rolex 24 at Daytona.

<a href="https://mma.prnewswire.com/media/1430518/Acura_Motorsports_ARX_05.html" target="_blank"…

DAYTONA BEACH, Fla., Feb. 1, 2021 /PRNewswire/ — Almost exactly 30 years after Acura’s first class win at Daytona International Raceway, the manufacturer triumphed over all this weekend as Wayne Taylor Racing won this weekend’s 59th running of the Rolex 24 at Daytona.

The season-opening round in the 2021 IMSA WeatherTech SportsCar Championship, this weekend’s 24-hour endurance contest came down to the final hour, with five teams contending for the overall victory.  Combining speed with endurance – with the Acura ARX-05 prototype requiring fewer pit stops than the competition over the length of the race – the WTR driver lineup of Ricky Taylor, Filipe Albuquerque, Alexander Rossi and Helio Castroneves held off late-race charges from the Cadillacs of Chip Ganassi Racing and Action Express, the Mazda-Multimatic prototype, and fellow Acura team Meyer Shank Racing to score their third consecutive Daytona victory, and the first with Acura.

All five contenders were running within 30 seconds of each other as the race entered its final hour.  A «short fill» and two tire only change at the final pit stop moved Albuquerque’s Acura to the head of the field, with the Ganassi prototype of Renger van der Zande less than two seconds back. However, a cut tire with just seven minutes remaining sent van der Zande to the pits, and Albuquerque went on to take the checkers, and Acura’s first overall victory in the Rolex 24 at Daytona.

In the SiriusXM AutoNation Acura ARX-05, the Meyer Shank Racing lineup of Dane Cameron, Olivier Pla, Juan Pablo Montoya and A.J. Allmendinger also led multiple times throughtout the race, but was forced to deal with handling issues as winds increased in the final hours, taking the checkers in fourth.

Acura NSX GT3 Evo
Electronic issues and an early-race cut tire dented the Acura GTD debut of the Magnus with Archangel’s NSX GT3 Evo, driven by Andy Lally, John Potter, Spencer Pumpelly and two-time defending GTD champion Mario Farnbacher.  The cut tire, likely the result of debris on track, damaged the underbody and led to an unscheduled pit stop for #44 Acura in the opening hour, and a series of delays through the night left the NSX GT3 Evo team 11th at the finish.

Acura Rolex 24 Results

  • 1st overall – #10 Wayne Taylor Racing Acura ARX-05 DPi 
                            Drivers Ricky Taylor, Filipe Albuquerque, Alexander Rossi, Helio Castroneves
  • 4th overall – #60 Meyer Shank Racing Acura ARX-05 DPi 
                            Drivers Dane Cameron, Olivier Pla, Juan Pablo Montoya, A.J. Allmendinger
  • 11th GTD –  Magnus with Archangel Acura NSX GT3 Evo 
                            Drivers Andy Lally, John Potter, Spencer Pumpelly, Mario Farnbacher

DPi Manufacturers’ Championship (after 1 of 10 rounds)

  1. Acura          380
  2. Cadillac       355
  3. Mazda         332

Acura Rolex 24 Fast Facts

  • Today’s overall win at the Rolex 24 comes almost exactly 30 years after Acura scored its first major endurance racing victory, the Camel Lights class win at Daytona, February 2-3, 1991.
  • Acura first entered IMSA competition in 1991, shortly after the company’s founding in 1986, and the 1991 Daytona race was the first major event for the company. Comptech Racing and drivers Parker Johnstone, Steve Cameron [uncle of current Acura racer Dane Cameron] and Bob Lesnett, driving a Spice Acura SE90P, claimed the victory that year in a class that compares to today’s LMP2 division.
  • Acura repeated as Camel Lights win at Daytona in 1992, with Comptech drivers Johnstone, and Cameron joined by Jimmy Vasser [who also won Honda’s first Indy car championship in 1996].
  • Today’s victory is the third consecutive Rolex 24 triumph for Wayne Taylor Racing but the first since WTR became an Acura team at the end of 2020.

Quotes
Filipe Albuquerque (#10 Konica Minolta Wayne Taylor Racing Acura ARX-05) Rolex 24 at Daytona winner:  «I think it was a hell of a show. I could almost see [Renger van der Zande’s] eyes in my mirrors, he was so hungry for this. He was faster than me, but it’s one thing to catch and another thing is to pass. He was really pushing hard. I was lucky that they had a puncture. This was probably the hardest race of my life.»

Dane Cameron (#60 Meyer Shank Racing ARX-05) finished 4th: «All in all it was an okay day. Our goal was to put ourselves in contention [for the win] at the end of the day and we did that by finishing on the lead lap. The Meyer Shank Racing boys did a great job preparing the car and executing pit stops without issues. It is probably the first time in six or seven years that I have run this race without a problem on a pit stop. I am very pleased with the effort the guys put in, with a short off-season and a large transition to a new program. We lacked a bit of speed near the end of the race today, but we were able to compete for a victory when it counted. We will take good [championship] points from today for our championship effort and we’ll move forward and turn the page to Sebring.» 

David Salters (President, Honda Performance Development) on this weekend’s Acura victory at the season-opening Rolex 24: «It’s an historic day for Acura, and thanks to IMSA for putting on a stunning event. I want to thank all of our teams for their huge effort to come and race here in arguably one of the most arduous endurance events on the planet. They came, and demonstrated just how good they were.  This is all the result of a team effort.  Everyone at HPD was integral in developing the strong relationship we have with our teams, and I believe it showed in today’s results.  I also need to thank all the marvelous people at Team Penske for their efforts and success the previous three years.  They established the foundations that we’re now building upon.  Again, it’s all about a team of brilliant, hard-working people, and it shows the performance heritage of Acura.»

Next
The 2020 WeatherTech SportsCar Championship now moves to central Florida for the 69th annual Mobil One 12 Hours of Sebring, March 20 in Sebring, Fla.

Acura Motorsports Social media content and video links from this weekend’s Rolex 24 at Daytona are available on Instagram (www.instagram.com/hondaracing_hpd), Twitter (www.twitter.com/HondaRacing_HPD) and Facebook (www.facebook.com/HondaRacingHPD).

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/acura-wins-imsa-rolex-24-at-daytona-301219158.html

SOURCE Acura Motorsports

Acura Wins IMSA Rolex 24 at Daytona

DAYTONA BEACH, Fla., Feb. 1, 2021 /PRNewswire/ — Almost exactly 30 years after Acura’s first class win at Daytona International Raceway, the manufacturer triumphed over all this weekend as Wayne Taylor Racing won this weekend’s 59th running of the Rolex 24 at Daytona.

<a href="https://mma.prnewswire.com/media/1430518/Acura_Motorsports_ARX_05.html" target="_blank"…

DAYTONA BEACH, Fla., Feb. 1, 2021 /PRNewswire/ — Almost exactly 30 years after Acura’s first class win at Daytona International Raceway, the manufacturer triumphed over all this weekend as Wayne Taylor Racing won this weekend’s 59th running of the Rolex 24 at Daytona.

The season-opening round in the 2021 IMSA WeatherTech SportsCar Championship, this weekend’s 24-hour endurance contest came down to the final hour, with five teams contending for the overall victory.  Combining speed with endurance – with the Acura ARX-05 prototype requiring fewer pit stops than the competition over the length of the race – the WTR driver lineup of Ricky Taylor, Filipe Albuquerque, Alexander Rossi and Helio Castroneves held off late-race charges from the Cadillacs of Chip Ganassi Racing and Action Express, the Mazda-Multimatic prototype, and fellow Acura team Meyer Shank Racing to score their third consecutive Daytona victory, and the first with Acura.

All five contenders were running within 30 seconds of each other as the race entered its final hour.  A «short fill» and two tire only change at the final pit stop moved Albuquerque’s Acura to the head of the field, with the Ganassi prototype of Renger van der Zande less than two seconds back. However, a cut tire with just seven minutes remaining sent van der Zande to the pits, and Albuquerque went on to take the checkers, and Acura’s first overall victory in the Rolex 24 at Daytona.

In the SiriusXM AutoNation Acura ARX-05, the Meyer Shank Racing lineup of Dane Cameron, Olivier Pla, Juan Pablo Montoya and A.J. Allmendinger also led multiple times throughtout the race, but was forced to deal with handling issues as winds increased in the final hours, taking the checkers in fourth.

Acura NSX GT3 Evo
Electronic issues and an early-race cut tire dented the Acura GTD debut of the Magnus with Archangel’s NSX GT3 Evo, driven by Andy Lally, John Potter, Spencer Pumpelly and two-time defending GTD champion Mario Farnbacher.  The cut tire, likely the result of debris on track, damaged the underbody and led to an unscheduled pit stop for #44 Acura in the opening hour, and a series of delays through the night left the NSX GT3 Evo team 11th at the finish.

Acura Rolex 24 Results

  • 1st overall – #10 Wayne Taylor Racing Acura ARX-05 DPi 
                            Drivers Ricky Taylor, Filipe Albuquerque, Alexander Rossi, Helio Castroneves
  • 4th overall – #60 Meyer Shank Racing Acura ARX-05 DPi 
                            Drivers Dane Cameron, Olivier Pla, Juan Pablo Montoya, A.J. Allmendinger
  • 11th GTD –  Magnus with Archangel Acura NSX GT3 Evo 
                            Drivers Andy Lally, John Potter, Spencer Pumpelly, Mario Farnbacher

DPi Manufacturers’ Championship (after 1 of 10 rounds)

  1. Acura          380
  2. Cadillac       355
  3. Mazda         332

Acura Rolex 24 Fast Facts

  • Today’s overall win at the Rolex 24 comes almost exactly 30 years after Acura scored its first major endurance racing victory, the Camel Lights class win at Daytona, February 2-3, 1991.
  • Acura first entered IMSA competition in 1991, shortly after the company’s founding in 1986, and the 1991 Daytona race was the first major event for the company. Comptech Racing and drivers Parker Johnstone, Steve Cameron [uncle of current Acura racer Dane Cameron] and Bob Lesnett, driving a Spice Acura SE90P, claimed the victory that year in a class that compares to today’s LMP2 division.
  • Acura repeated as Camel Lights win at Daytona in 1992, with Comptech drivers Johnstone, and Cameron joined by Jimmy Vasser [who also won Honda’s first Indy car championship in 1996].
  • Today’s victory is the third consecutive Rolex 24 triumph for Wayne Taylor Racing but the first since WTR became an Acura team at the end of 2020.

Quotes
Filipe Albuquerque (#10 Konica Minolta Wayne Taylor Racing Acura ARX-05) Rolex 24 at Daytona winner:  «I think it was a hell of a show. I could almost see [Renger van der Zande’s] eyes in my mirrors, he was so hungry for this. He was faster than me, but it’s one thing to catch and another thing is to pass. He was really pushing hard. I was lucky that they had a puncture. This was probably the hardest race of my life.»

Dane Cameron (#60 Meyer Shank Racing ARX-05) finished 4th: «All in all it was an okay day. Our goal was to put ourselves in contention [for the win] at the end of the day and we did that by finishing on the lead lap. The Meyer Shank Racing boys did a great job preparing the car and executing pit stops without issues. It is probably the first time in six or seven years that I have run this race without a problem on a pit stop. I am very pleased with the effort the guys put in, with a short off-season and a large transition to a new program. We lacked a bit of speed near the end of the race today, but we were able to compete for a victory when it counted. We will take good [championship] points from today for our championship effort and we’ll move forward and turn the page to Sebring.» 

David Salters (President, Honda Performance Development) on this weekend’s Acura victory at the season-opening Rolex 24: «It’s an historic day for Acura, and thanks to IMSA for putting on a stunning event. I want to thank all of our teams for their huge effort to come and race here in arguably one of the most arduous endurance events on the planet. They came, and demonstrated just how good they were.  This is all the result of a team effort.  Everyone at HPD was integral in developing the strong relationship we have with our teams, and I believe it showed in today’s results.  I also need to thank all the marvelous people at Team Penske for their efforts and success the previous three years.  They established the foundations that we’re now building upon.  Again, it’s all about a team of brilliant, hard-working people, and it shows the performance heritage of Acura.»

Next
The 2020 WeatherTech SportsCar Championship now moves to central Florida for the 69th annual Mobil One 12 Hours of Sebring, March 20 in Sebring, Fla.

Acura Motorsports Social media content and video links from this weekend’s Rolex 24 at Daytona are available on Instagram (www.instagram.com/hondaracing_hpd), Twitter (www.twitter.com/HondaRacing_HPD) and Facebook (www.facebook.com/HondaRacingHPD).

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/acura-wins-imsa-rolex-24-at-daytona-301219158.html

SOURCE Acura Motorsports

Georgia Power encourages action during Severe Weather Awareness Week

ATLANTA, Feb. 1, 2021 /PRNewswire/ — Georgia Power is encouraging its 2.6 million customers to be severe-weather ready, as the company partners with the Georgia Emergency Management Agency and the National Weather Service for Severe Weather Awareness Week (SWAW), which will take place February 1 – 5. Because Georgia is susceptible to all types of severe weather, each day of the week will focus on a…

ATLANTA, Feb. 1, 2021 /PRNewswire/ — Georgia Power is encouraging its 2.6 million customers to be severe-weather ready, as the company partners with the Georgia Emergency Management Agency and the National Weather Service for Severe Weather Awareness Week (SWAW), which will take place February 1 – 5. Because Georgia is susceptible to all types of severe weather, each day of the week will focus on a specific type of severe weather or preparedness action Georgia Power customers can take to help become storm ready.

Severe Weather Daily Schedule

  • Feb. 1 – Family PreparednessA well-built kit should contain enough supplies to get you and your family through three days without electricity or running water.
  • Feb. 2 – Thunderstorm SafetyDowned trees are usually the cause of an outage after a storm. Never attempt to pull tree limbs off wires yourself.
  • Feb 3 – Tornado SafetyThe safest place in your home is the lowest level – the basement. If you don’t have a basement, choose a small room away from windows, like a closet, hallway or bathroom. If your safest room is a first-floor bathroom, get in the tub and hold a mattress or cushions over your head for protection.
  • Feb. 4 – Lightning SafetySeek shelter inside away from doors and windows. Avoid electronic equipment of all types, including land line phones, as lightning can travel through electrical systems. Avoid indoor water use during a thunderstorm. Lightning can travel through plumbing.
  • Feb. 5 – FloodingNever attempt to walk or drive through flood waters. Water may appear shallow, but flooding can wash out deep holes or sweep people away. Downed wires can also be submerged in water or mud.

Georgia Power reminds customers to keep safety first when a storm is imminent and offers the following severe weather tips:

  • Before a Storm:  Stay aware and check the weather forecast before heading outdoors. Check your emergency kit, and family plan. Unplug major appliances and charge cell phones in case you lose power.
  • During a Storm: Take safe shelter inside a sturdy building away from windows and doors. Avoid contact with conductors of electricity – appliances, metal objects and water.
  • After a Storm: Never touch any downed or low-hanging wire, including telephone or TV wires that touch a power line. Never pull tree limbs off of power lines yourself or enter areas with debris or downed trees as downed power lines may be buried in wreckage. Customers should call 911 or Georgia Power immediately if they see a fallen or low-hanging power line. 

Tools You Can Use to Prepare for Severe Weather Year-round

  • @GeorgiaPower on Twitter – Follow @GeorgiaPower on Twitter for storm tips, outage updates and more.
  • Outage Alerts – Subscribe to the free Georgia Power Outage Alert service to receive personalized notifications and updates via text message.
  • Outage & Storm Center – Available at www.georgiapower.com/storm, customers can visit this site to sign up for Outage Alerts, report and check the status of outages, and access useful safety tips and information. Customers can report and check the status of an outage 24 hours a day by contacting Georgia Power at 888-891-0938. 
  • Outage Map – Housed within the Outage & Storm Center, Georgia Power’s interactive Outage Map provides near real-time information, allowing users to see where outages are occurring across the state and track estimated restoration times.
  • Georgia Power Mobile App – Download the Georgia Power mobile app for Apple and Android devices to access storm and outage information on the go.
  • Emergency Plan and Kit – Visit the Georgia Power storm page for information on how to build a family emergency plan and emergency supply kit. 

Georgia Power constantly monitors changing weather conditions and remains prepared to respond to any service interruptions that might occur because of severe weather. Customers can subscribe to Georgia Power’s YouTube Storm Channel for the latest safety videos and can connect with Georgia Power on Facebook and Twitter for helpful information and restoration updates during severe weather.

About Georgia Power
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America’s premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company’s promise to 2.6 million customers in all but four of Georgia’s 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/georgia-power-encourages-action-during-severe-weather-awareness-week-301219150.html

SOURCE Georgia Power

Clean Cars 2030 Gains Legislative Momentum, Reflects Urgent Need to Confront Climate Crisis While Addressing Pollution and Health Inequities

SEATTLE, Feb. 1, 2021 /PRNewswire/ — Clean Cars 2030, a bill reintroduced in the Washington legislature with 27 co-sponsors and strong support from constituents, will have a hearing today at 3:30 pm…

SEATTLE, Feb. 1, 2021 /PRNewswire/ — Clean Cars 2030, a bill reintroduced in the Washington legislature with 27 co-sponsors and strong support from constituents, will have a hearing today at 3:30 pm PT in the House Transportation Committee. The bill, HB 1204/SB 5256, requires all model year 2030 or later passenger and light-duty vehicles sold in Washington State to be electric. People can keep and sell model-year 2029 and older gas cars as long as they like. The bill was drafted by lead sponsor Rep. Nicole Macri (D-Seattle) with assistance from Coltura, a Seattle-based nonprofit working to improve climate, health, and equity by accelerating the transition from gasoline and diesel to cleaner alternatives.

Gasoline and diesel on-road emissions are the single biggest source of human-caused carbon dioxide emissions in Washington, at nearly 30 percent of total emissions. With Clean Cars 2030, Washington would join more than 20 countries that plan to phase out sales of new gas cars. Since the bill was introduced last year as the first-of-its-kind in the U.S. to set a deadline for the transition to electric vehicles (EVs), California, Massachusetts, and New Jersey have announced 2035 targets for ending sales of new gas-powered cars.

«Clean Cars 2030 will ensure that our policy goals and actions move us rapidly toward a 100 percent clean energy environment and keep pace with what is now a global trend toward vehicle electrification,» said Rep. Macri. «This bill is not only good for the environment, but it will also bring important equity to low-income households by significantly lowering fuel costs and car repairs while stimulating the economy by hastening a boom charging infrastructure construction and EV manufacturing. Clean Cars 2030 is a commonsense solution that will usher in a cleaner, healthier future for all Washingtonians.»

Why Wait?

EVs with more than 400 miles of range are already available, and dozens of new models of electric cars, trucks, and SUVs are coming to market. By 2025 or sooner, EVs are forecast to reach price parity with similar gasoline models. New technology allowing EVs to charge nearly as fast as it takes to fill a tank with gas will also be widely available and convenient by 2030. Research commissioned by Coltura and conducted by Yale University, George Mason University, and Climate Nexus found 59 percent of Washington voters support a 2030 electric vehicle requirement.

«There is no reason to wait beyond 2030 to commit to a clean transportation future,» said Matthew Metz, co-executive director of Coltura. «The transition period is achievable, and it will give automakers and utilities certainty about the EV market, which will further accelerate innovation and progress. We must put the pedal to the metal. It’s time we move beyond gasoline and eliminate our biggest source of carbon emissions in Washington State

Clean Cars 2030 will:

  • Put Washington on the road to powering its vehicles with cheap, clean, renewable electricity produced in-state.
  • Create clarity for local governments, automakers, charging companies, utilities, investors, landlords, and workplaces around the future growth of the state’s EV market.
  • Incentivize private-sector investment in new EVs and charging stations without imposing significant burdens on the state budget or the taxpayers.
  • Increase opportunities for lower-income Washingtonians to acquire used EVs and enjoy significant savings over costs of owning a fossil fuel vehicle.
  • Result in reductions in carbon emissions and air pollution.
  • Reduce the threat that oil and gasoline pose to our air, water, and health. According to the Washington Department of Ecology, motor vehicles release an estimated three million gallons of petroleum annually into the Puget Sound Basin, the rough equivalent of an Exxon Valdez supertanker spill every four years.

For more information about Clean Cars 2030, please visit:

About Coltura

Coltura is working to improve climate, health, and equity by accelerating the transition from gasoline and diesel to cleaner alternatives. It focuses on changing gasoline supply, gasoline demand, and gasoline culture through innovative legal and policy pathways, media, and art. Learn more at https://www.coltura.org/washington-clean-cars.

Media Contact
Samara Villasenor
425-255-0890
290468@email4pr.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/clean-cars-2030-gains-legislative-momentum-reflects-urgent-need-to-confront-climate-crisis-while-addressing-pollution-and-health-inequities-301219148.html

SOURCE Coltura

Clean Cars 2030 Gains Legislative Momentum, Reflects Urgent Need to Confront Climate Crisis While Addressing Pollution and Health Inequities

SEATTLE, Feb. 1, 2021 /PRNewswire/ — Clean Cars 2030, a bill reintroduced in the Washington legislature with 27 co-sponsors and strong support from constituents, will have a hearing today at 3:30 pm…

SEATTLE, Feb. 1, 2021 /PRNewswire/ — Clean Cars 2030, a bill reintroduced in the Washington legislature with 27 co-sponsors and strong support from constituents, will have a hearing today at 3:30 pm PT in the House Transportation Committee. The bill, HB 1204/SB 5256, requires all model year 2030 or later passenger and light-duty vehicles sold in Washington State to be electric. People can keep and sell model-year 2029 and older gas cars as long as they like. The bill was drafted by lead sponsor Rep. Nicole Macri (D-Seattle) with assistance from Coltura, a Seattle-based nonprofit working to improve climate, health, and equity by accelerating the transition from gasoline and diesel to cleaner alternatives.

Gasoline and diesel on-road emissions are the single biggest source of human-caused carbon dioxide emissions in Washington, at nearly 30 percent of total emissions. With Clean Cars 2030, Washington would join more than 20 countries that plan to phase out sales of new gas cars. Since the bill was introduced last year as the first-of-its-kind in the U.S. to set a deadline for the transition to electric vehicles (EVs), California, Massachusetts, and New Jersey have announced 2035 targets for ending sales of new gas-powered cars.

«Clean Cars 2030 will ensure that our policy goals and actions move us rapidly toward a 100 percent clean energy environment and keep pace with what is now a global trend toward vehicle electrification,» said Rep. Macri. «This bill is not only good for the environment, but it will also bring important equity to low-income households by significantly lowering fuel costs and car repairs while stimulating the economy by hastening a boom charging infrastructure construction and EV manufacturing. Clean Cars 2030 is a commonsense solution that will usher in a cleaner, healthier future for all Washingtonians.»

Why Wait?

EVs with more than 400 miles of range are already available, and dozens of new models of electric cars, trucks, and SUVs are coming to market. By 2025 or sooner, EVs are forecast to reach price parity with similar gasoline models. New technology allowing EVs to charge nearly as fast as it takes to fill a tank with gas will also be widely available and convenient by 2030. Research commissioned by Coltura and conducted by Yale University, George Mason University, and Climate Nexus found 59 percent of Washington voters support a 2030 electric vehicle requirement.

«There is no reason to wait beyond 2030 to commit to a clean transportation future,» said Matthew Metz, co-executive director of Coltura. «The transition period is achievable, and it will give automakers and utilities certainty about the EV market, which will further accelerate innovation and progress. We must put the pedal to the metal. It’s time we move beyond gasoline and eliminate our biggest source of carbon emissions in Washington State

Clean Cars 2030 will:

  • Put Washington on the road to powering its vehicles with cheap, clean, renewable electricity produced in-state.
  • Create clarity for local governments, automakers, charging companies, utilities, investors, landlords, and workplaces around the future growth of the state’s EV market.
  • Incentivize private-sector investment in new EVs and charging stations without imposing significant burdens on the state budget or the taxpayers.
  • Increase opportunities for lower-income Washingtonians to acquire used EVs and enjoy significant savings over costs of owning a fossil fuel vehicle.
  • Result in reductions in carbon emissions and air pollution.
  • Reduce the threat that oil and gasoline pose to our air, water, and health. According to the Washington Department of Ecology, motor vehicles release an estimated three million gallons of petroleum annually into the Puget Sound Basin, the rough equivalent of an Exxon Valdez supertanker spill every four years.

For more information about Clean Cars 2030, please visit:

About Coltura

Coltura is working to improve climate, health, and equity by accelerating the transition from gasoline and diesel to cleaner alternatives. It focuses on changing gasoline supply, gasoline demand, and gasoline culture through innovative legal and policy pathways, media, and art. Learn more at https://www.coltura.org/washington-clean-cars.

Media Contact
Samara Villasenor
425-255-0890
290468@email4pr.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/clean-cars-2030-gains-legislative-momentum-reflects-urgent-need-to-confront-climate-crisis-while-addressing-pollution-and-health-inequities-301219148.html

SOURCE Coltura

Con nueva campaña de lanzamiento, el MDX 2022 reafirma su rol como insignia de la marca Acura

TORRANCE, California, 1 de febrero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Previo a su llegada a los concesionarios este 2 de febrero, la campaña de lanzamiento del MDX 2022 renovado de Acura (<a target="_blank"…

TORRANCE, California, 1 de febrero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Previo a su llegada a los concesionarios este 2 de febrero, la campaña de lanzamiento del MDX 2022 renovado de Acura (acura.us/mdxlaunchcampaign) permite conocer la forma en que la larga y exitosa trayectoria de la marca en las carreras y los deportes a motor ha potenciado la cuarta generación de este SUV, abriéndole el camino para tomar su nuevo rol como insignia de la marca.

2022 MDX Asserts its Role as the Flagship of the Acura Brand in New Launch Campaign

Con la canción «Tear It Up» de Queen como banda sonora, la nueva campaña de Acura resalta elementos potentes del renovado MDX, incluido su diseño exterior audaz y deportivo que se complementa con un interior elegante y sofisticado, apropiando lo último en tecnología para ofrecer la cabina más avanzada en la historia de la marca. El desempeño del MDX está respaldado por una suspensión frontal de doble horquilla que se implementa por primera vez en esta nueva plataforma ultrarrígida, la cual se presenta en un sitio conexo (acura.us/mdxperformance) donde también se ilustra la capacidad de carga del MDX. Toda la información acerca del MDX 2022 está disponible aquí.

Esta campaña integral conduce al público a través de un emocionante viaje por los vehículos y autos de carreras más representativos de Acura, buscando resaltar cómo el MDX comparte el «mismo ADN» del NSX 1991, el Integra 2001 Type R y el NSX 2021. El legado de carreras de Acura es reflejo del auto de competencia Comptech Spice Acura GTP Lights que Parker Johnstone condujo a tres victorias consecutivas del campeonato de pilotos IMSA Camel Lights entre 1991 y 1993, junto con una aparición del NSX GT3 Evo, ganador consecutivo del Campeonato IMSA.

Esta campaña se desarrolló en colaboración con la agencia de publicidad MullenLowe LA, y será desplegada por medios de radio y televisión, digitales y redes sociales. Entre los espacios más destacados, habrá transmisiones deportivas en vivo y por cable de la NBA y la NCAA, así como partidos de la Locura de Marzo. La campaña del MDX 2022 también se desplegará por plataformas de transmisión en vivo con versiones de 30 y 15 segundos de las piezas para televisión, así como segmentos de 6 segundos que se verán en las redes sociales. Los contenidos del MDX de Acura también saldrán al aire en español y en chino.

 Otros elementos destacados de la campaña incluyen:

  • «Historia del origen», una activación para redes sociales que se lanzará el próximo mes a través de las redes sociales de Acura, con una serie de videos que exploran el concepto del «mismo ADN» en la historia de desempeño e innovación que llevaron a desarrollar el MDX.
  • «Mamá trabajadora», piezas de televisión de 30 segundos exclusivamente en español, las cuales se transmitirán por redes nacionales hispanas, incluidas Telemundo y Univisión, en las que se presenta la dualidad de la MDX 2022 como SUV familiar de alto desempeño y utramoderna, buscando llegar a la audiencia hispana.
  • Alianzas editoriales digitales de alto impacto con Travel + Leisure, Conde Nast, Martini, al igual que las hispanas People en Español y Mama’s Latina.
  • Integración con medios digitales de alto impacto para llegar a audiencias chinas específicas, trabajando con editoriales de nicho como Asian Media Group.

Acerca de Acura 

Acura es una marca automotriz líder que ofrece «Precision Crafted Performance» (un desempeño diseñado con precisión): un compromiso con el estilo expresivo, el alto desempeño y la ingeniería innovadora, todo construido sobre una base de calidad y confiabilidad. La línea Acura cuenta con cinco modelos distintivos: los sedanes deportivos ILX y TLX, los vehículos utilitarios deportivos RDX y MDX, y el superdeportivo NSX eléctrico de última generación. Todos los modelos de Acura vendidos en Norteamérica para el año modelo 2021 se fabrican en los EE. UU., con piezas de origen nacional y mundial.

Información adicional para los medios incluyendo precios, características y especificaciones, así como fotografías en alta resolución, están disponibles en AcuraNews.com. La información para el consumidor está disponible en Acura.com.

Acura Logo.

Foto: https://mma.prnewswire.com/media/1429784/HERO_2022_MDX.jpg
Logo: https://mma.prnewswire.com/media/458749/acura_logo.jpg  

FUENTE Acura

Con nueva campaña de lanzamiento, el MDX 2022 reafirma su rol como insignia de la marca Acura

TORRANCE, California, 1 de febrero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Previo a su llegada a los concesionarios este 2 de febrero, la campaña de lanzamiento del MDX 2022 renovado de Acura (<a target="_blank"…

TORRANCE, California, 1 de febrero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Previo a su llegada a los concesionarios este 2 de febrero, la campaña de lanzamiento del MDX 2022 renovado de Acura (acura.us/mdxlaunchcampaign) permite conocer la forma en que la larga y exitosa trayectoria de la marca en las carreras y los deportes a motor ha potenciado la cuarta generación de este SUV, abriéndole el camino para tomar su nuevo rol como insignia de la marca.

2022 MDX Asserts its Role as the Flagship of the Acura Brand in New Launch Campaign

Con la canción «Tear It Up» de Queen como banda sonora, la nueva campaña de Acura resalta elementos potentes del renovado MDX, incluido su diseño exterior audaz y deportivo que se complementa con un interior elegante y sofisticado, apropiando lo último en tecnología para ofrecer la cabina más avanzada en la historia de la marca. El desempeño del MDX está respaldado por una suspensión frontal de doble horquilla que se implementa por primera vez en esta nueva plataforma ultrarrígida, la cual se presenta en un sitio conexo (acura.us/mdxperformance) donde también se ilustra la capacidad de carga del MDX. Toda la información acerca del MDX 2022 está disponible aquí.

Esta campaña integral conduce al público a través de un emocionante viaje por los vehículos y autos de carreras más representativos de Acura, buscando resaltar cómo el MDX comparte el «mismo ADN» del NSX 1991, el Integra 2001 Type R y el NSX 2021. El legado de carreras de Acura es reflejo del auto de competencia Comptech Spice Acura GTP Lights que Parker Johnstone condujo a tres victorias consecutivas del campeonato de pilotos IMSA Camel Lights entre 1991 y 1993, junto con una aparición del NSX GT3 Evo, ganador consecutivo del Campeonato IMSA.

Esta campaña se desarrolló en colaboración con la agencia de publicidad MullenLowe LA, y será desplegada por medios de radio y televisión, digitales y redes sociales. Entre los espacios más destacados, habrá transmisiones deportivas en vivo y por cable de la NBA y la NCAA, así como partidos de la Locura de Marzo. La campaña del MDX 2022 también se desplegará por plataformas de transmisión en vivo con versiones de 30 y 15 segundos de las piezas para televisión, así como segmentos de 6 segundos que se verán en las redes sociales. Los contenidos del MDX de Acura también saldrán al aire en español y en chino.

 Otros elementos destacados de la campaña incluyen:

  • «Historia del origen», una activación para redes sociales que se lanzará el próximo mes a través de las redes sociales de Acura, con una serie de videos que exploran el concepto del «mismo ADN» en la historia de desempeño e innovación que llevaron a desarrollar el MDX.
  • «Mamá trabajadora», piezas de televisión de 30 segundos exclusivamente en español, las cuales se transmitirán por redes nacionales hispanas, incluidas Telemundo y Univisión, en las que se presenta la dualidad de la MDX 2022 como SUV familiar de alto desempeño y utramoderna, buscando llegar a la audiencia hispana.
  • Alianzas editoriales digitales de alto impacto con Travel + Leisure, Conde Nast, Martini, al igual que las hispanas People en Español y Mama’s Latina.
  • Integración con medios digitales de alto impacto para llegar a audiencias chinas específicas, trabajando con editoriales de nicho como Asian Media Group.

Acerca de Acura 

Acura es una marca automotriz líder que ofrece «Precision Crafted Performance» (un desempeño diseñado con precisión): un compromiso con el estilo expresivo, el alto desempeño y la ingeniería innovadora, todo construido sobre una base de calidad y confiabilidad. La línea Acura cuenta con cinco modelos distintivos: los sedanes deportivos ILX y TLX, los vehículos utilitarios deportivos RDX y MDX, y el superdeportivo NSX eléctrico de última generación. Todos los modelos de Acura vendidos en Norteamérica para el año modelo 2021 se fabrican en los EE. UU., con piezas de origen nacional y mundial.

Información adicional para los medios incluyendo precios, características y especificaciones, así como fotografías en alta resolución, están disponibles en AcuraNews.com. La información para el consumidor está disponible en Acura.com.

Acura Logo.

Foto: https://mma.prnewswire.com/media/1429784/HERO_2022_MDX.jpg
Logo: https://mma.prnewswire.com/media/458749/acura_logo.jpg  

FUENTE Acura

Con nueva campaña de lanzamiento, el MDX 2022 reafirma su rol como insignia de la marca Acura

TORRANCE, California, 1 de febrero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Previo a su llegada a los concesionarios este 2 de febrero, la campaña de lanzamiento del MDX 2022 renovado de Acura (<a target="_blank"…

TORRANCE, California, 1 de febrero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Previo a su llegada a los concesionarios este 2 de febrero, la campaña de lanzamiento del MDX 2022 renovado de Acura (acura.us/mdxlaunchcampaign) permite conocer la forma en que la larga y exitosa trayectoria de la marca en las carreras y los deportes a motor ha potenciado la cuarta generación de este SUV, abriéndole el camino para tomar su nuevo rol como insignia de la marca.

2022 MDX Asserts its Role as the Flagship of the Acura Brand in New Launch Campaign

Con la canción «Tear It Up» de Queen como banda sonora, la nueva campaña de Acura resalta elementos potentes del renovado MDX, incluido su diseño exterior audaz y deportivo que se complementa con un interior elegante y sofisticado, apropiando lo último en tecnología para ofrecer la cabina más avanzada en la historia de la marca. El desempeño del MDX está respaldado por una suspensión frontal de doble horquilla que se implementa por primera vez en esta nueva plataforma ultrarrígida, la cual se presenta en un sitio conexo (acura.us/mdxperformance) donde también se ilustra la capacidad de carga del MDX. Toda la información acerca del MDX 2022 está disponible aquí.

Esta campaña integral conduce al público a través de un emocionante viaje por los vehículos y autos de carreras más representativos de Acura, buscando resaltar cómo el MDX comparte el «mismo ADN» del NSX 1991, el Integra 2001 Type R y el NSX 2021. El legado de carreras de Acura es reflejo del auto de competencia Comptech Spice Acura GTP Lights que Parker Johnstone condujo a tres victorias consecutivas del campeonato de pilotos IMSA Camel Lights entre 1991 y 1993, junto con una aparición del NSX GT3 Evo, ganador consecutivo del Campeonato IMSA.

Esta campaña se desarrolló en colaboración con la agencia de publicidad MullenLowe LA, y será desplegada por medios de radio y televisión, digitales y redes sociales. Entre los espacios más destacados, habrá transmisiones deportivas en vivo y por cable de la NBA y la NCAA, así como partidos de la Locura de Marzo. La campaña del MDX 2022 también se desplegará por plataformas de transmisión en vivo con versiones de 30 y 15 segundos de las piezas para televisión, así como segmentos de 6 segundos que se verán en las redes sociales. Los contenidos del MDX de Acura también saldrán al aire en español y en chino.

 Otros elementos destacados de la campaña incluyen:

  • «Historia del origen», una activación para redes sociales que se lanzará el próximo mes a través de las redes sociales de Acura, con una serie de videos que exploran el concepto del «mismo ADN» en la historia de desempeño e innovación que llevaron a desarrollar el MDX.
  • «Mamá trabajadora», piezas de televisión de 30 segundos exclusivamente en español, las cuales se transmitirán por redes nacionales hispanas, incluidas Telemundo y Univisión, en las que se presenta la dualidad de la MDX 2022 como SUV familiar de alto desempeño y utramoderna, buscando llegar a la audiencia hispana.
  • Alianzas editoriales digitales de alto impacto con Travel + Leisure, Conde Nast, Martini, al igual que las hispanas People en Español y Mama’s Latina.
  • Integración con medios digitales de alto impacto para llegar a audiencias chinas específicas, trabajando con editoriales de nicho como Asian Media Group.

Acerca de Acura 

Acura es una marca automotriz líder que ofrece «Precision Crafted Performance» (un desempeño diseñado con precisión): un compromiso con el estilo expresivo, el alto desempeño y la ingeniería innovadora, todo construido sobre una base de calidad y confiabilidad. La línea Acura cuenta con cinco modelos distintivos: los sedanes deportivos ILX y TLX, los vehículos utilitarios deportivos RDX y MDX, y el superdeportivo NSX eléctrico de última generación. Todos los modelos de Acura vendidos en Norteamérica para el año modelo 2021 se fabrican en los EE. UU., con piezas de origen nacional y mundial.

Información adicional para los medios incluyendo precios, características y especificaciones, así como fotografías en alta resolución, están disponibles en AcuraNews.com. La información para el consumidor está disponible en Acura.com.

Acura Logo.

Foto: https://mma.prnewswire.com/media/1429784/HERO_2022_MDX.jpg
Logo: https://mma.prnewswire.com/media/458749/acura_logo.jpg  

FUENTE Acura