(English) Obsession Has Many Names

PLANO, Texas, Jan. 4, 2021 /PRNewswire/ — Sneakerhead, audiophile, fashionista, gamer … these people are «all in» on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled «All In,» the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

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