Autor: venred

CALGARY, Alberta, June 17, 2020 /PRNewswire-HISPANIC PR WIRE/ — Swoop, Canada’s leading Ultra-Low-Cost Carrier (ULCC) and an independently operated subsidiary of the WestJet Group of Companies, today issued a ‘Request for Proposal’ (RFP) seeking strategic airport partners in North and Central America and the Caribbean. The airline is interested in hearing from airports who share an entrepreneurial, consumer-driven mindset to collaborate with the ULCC to stimulate travel and support economic recovery.

«We believe the key to recovery lies in strategic collaboration, creativity and innovation to get travellers moving back through airports and into the skies,» said Charles Duncan, President, Swoop. «We are encouraged by early signs of recovering demand for ultra-low fares and are eager to collaborate with airports across the region to re-think how we, as an industry, approach affordable and accessible air travel.»

Swoop, which operated its first flights on June 20, 2018, remains confident in the long-term prospects for its ULCC business model and future growth. The airline is seeking innovative proposals from airports that understand providing value to travellers through fair fares, and low fees creates demand as well as the importance of travel and tourism in stimulating economic recovery. 

«Having welcomed 2.5 million travellers on board in our first two years of operation, our unbundled airfare model has proven successful here in Canada. This demonstrated demand for ultra-low fares translates to increased passenger traffic in airports, and the significant spillover effect through the support of jobs and businesses in local economies, all of which are essential for economic recovery,» stated Duncan.

In 2019 Canadians saved $159 million as a result of Swoop’s investments, which lowered fares and increased choice and competition within the marketplace. Overall, since launching in 2018, Swoop has been responsible for the creation of more than 1,800 jobs resulting in an economic impact of $295 million as part of its mission to make air travel more affordable and accessible.*

Swoop’s Airport RFP process is being managed through the Route Exchange RFP feature available to Routes Online members. Airports across North and Central America and the Caribbean, with facilities suitable for the operation of Boeing 737-800 NG, are invited to participate by first completing a Pre-Qualifying Questionnaire. Successful applicants will then be invited to submit a formal response to the RFP, which will then be evaluated and moved through a collaborative assessment process. The process will take place over several weeks, with successful applicants announced later this year.

Full details on the RFP process and how to participate can be found at www.routesonline.com

About Swoop  

Established in 2018, Swoop is Canada’s leading ultra-low-cost airline, independently operated as part of the WestJet Group of companies, offering scheduled service to destinations in Canada, the U.S., Mexico and the Caribbean. Swoop offers completely unbundled products and services, creating the unique opportunity for travellers to control their costs and customize their experience by purchasing only the extras they desire. 

Swoop operates a modern fleet of nine Boeing 737-800 aircraft, equipped with in-seat power and Wi-Fi connectivity. Swoop’s mobile app allows travellers to quickly and easily book flights, manage bookings, check-in, view boarding passes, track flights and access Wi-Fi service in-flight.   For more details on Swoop, visit FlySwoop.com. 

* Swoop Economic Impacts 2019, a study conducted by Chris Lowe Group in January 2020.

For Swoop media relations, please contact: media@flyswoop.com

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SOURCE Swoop

WASHINGTON, June 17, 2020 /PRNewswire-HISPANIC PR WIRE/ — Leading up to National HIV Testing Day on June 27th, Pinyon Foundation and Hispanic Communications Network (HCN) in partnership with the Centers for Disease Control and Prevention (CDC) newly re-launched its successful national Spanish-language public service campaign Haciéndolo (Doing it) with messages highlighting the importance of knowing your HIV status.

The multimedia campaign includes Public Service Announcements (PSAs), a dedicated section on the website La Red Hispana, social media messages, interviews with activists and experts, and promotions of a zip-code based interactive tool to find the closest HIV testing center in an easy, fast and confidential way.

«Timely tests and relevant information are our best allies — not only for the challenge that HIV represents, but to also provide preventive measures that can stop transmissions in the first place. We are dedicating our cultural communications expertise and national multimedia networks towards this vital health disparity affecting our audiences,» said HCN’s CEO Alison Rodden.

Latinx communities in the United States continue to be disproportionately affected by the incidence of HIV: Hispanics account for a quarter (25%) of all new diagnoses of the virus, despite being 18% of the country’s population. Rates of disparity grow higher among key groups, such as gay or bisexual Latinx, who represent 7 out of 10 new HIV cases.

According to the CDC, people with HIV may be at increased risk for medical complications caused by COVID-19 depending on their age and certain serious pre-existing medical conditions.

«But there is good news to report. About half of Latinos living with HIV have successfully suppressed the virus due to timely treatment with antiretrovirals. Our campaign conveys this promising news by taking advantage of high digital media usage rates among  Latino communities to convey the message that taking the HIV test actually saves lives,» said Mariana Nonino, Project Director of the Pinyon Foundation.

Through the campaign, the CDC encourages Latinos and Latinas of all ages to be tested for HIV at home, with their family doctor, in a clinic, and/or in the company of loved ones or friends, to know their status and, when appropriate, obtain care and treatment.

As with previous successful campaigns, the Haciéndolo initiative provides helpful insights for the public to determine which HIV test is most appropriate for each person’s lifestyle and personal situation. The campaign also encourages people to share their experience on social media to encourage more people to get tested.

National HIV Testing Day, on June 27th, crowns the united efforts of health departments and community organizations to raise awareness on the importance of HIV testing and early diagnosis.

The new campaign will broadcast until June 28th on HCN’s La Red Hispana multimedia networks, including more than 200 Spanish-language radio station affiliates, to mobile and social media platforms including Facebook, Twitter and Instagram, and on its call-in talk show programs with Latinx influencers such as José López Zamorano on Bienvenidos a América, La Doctora Isabel, and En Privado with Dr. Eduardo López-Navarro.

For more information on the campaign in Spanish, visit LaRedHispana.com.

Contact: Mercy Padilla
(202) 360-4112
mercy.padilla@hcnmedia.com

Photo – https://mma.prnewswire.com/media/1192187/HIV_Testing_Day.jpg

SOURCE Hispanic Communications Network