Autor: venred

COMPTON, Calif., Jan. 25, 2021 /PRNewswire-PRWeb/ — 4 Wheel Parts (4WP), the largest retailer of four-wheel drive and off-roading products globally, is proud to partner with Heavy D and Diesel Dave from the Discovery Channel show, Diesel Brothers, on 4WP’s first Instagram Latinx and millennial marketing campaign. In collaboration with Ten35, the campaign is now featured on 4WP’s Facebook and Instagram and displays 4WP’s commitment to helping their customers find the right products to customize their trucks.

«As we were building our 2021 strategic marketing plan and customer segmentation trends, we took a look at our portfolio and felt that an ad campaign focusing on the Latinx community fundamentally fit with our brand,» Rafael Bracero, Marketing Manager at 4WP said. «The Diesel Brothers were the perfect choice to feature with the audience, as well as our brand to showcase the off-road market and we’re thrilled with how it turned out.»

The campaign, which debuted on January 6, 2021, is featured on 4WP Facebook and Instagram, with a mix of organic and paid social content, utilizing funny GIFs, 15-second videos and extended 30-second videos. Joining the two iconic influencers in the off-road market is Angelito, a miniature angel who helps 4WP’s customers find what they need to create their dream truck with the latest and trendiest products available in-store. Customers choose 4WP because of the variety of products and brands that suit their unique preferences, and with trends coming and going, it can be overwhelming to shop for the newest products that match their styles. With guidance from Angelito and 4WP’s knowledgeable employees, Latinx and millennial customers can feel confident shopping at 4WP’s 95 stores nationwide and 4WP.com.

«Wanting to start the year off strong, we knew that our company had to take a step back and really examine ourselves and our customers,» said Tommy Hillman, Senior Marketing Manager, Customer Engagement & Growth at Polaris. «Looking at the data, we found that our Latinx and millennial consumers were underrepresented, and we immediately went to work to fix this issue. By teaming up with Ten35, we successfully put out a campaign that accurately represents our mission of keeping our audience a priority.»

«Any creative agency can pull together a cool a2d campaign and dub it,» Shelly Dominguez-Lieder, VP and Group Account Director at Ten35 said. «We took the desire for originality and customization that are in the foundation of car culture and displayed 4WP’s variety of selections with a mix of organic and paid social, utilizing static ads and 15-second videos. In order to show the Latinx and millennial customers that we are listening to them, we created the ads centered around customizing and adding to their vehicles, rather than just hitting the mountains or dunes.»

More information is available at: https://www.4wheelparts.com/ and to view the campaign, visit 4 Wheel Parts You Tube Channel at: https://www.youtube.com/c/4wheelparts/

About 4 Wheel Parts
4WP is a powerhouse in the growing $10-plus billion Jeep and truck accessory market. A division of Transamerican Auto Parts (TAP Worldwide, LLC), and acquired by Polaris Industries Inc. in 2016, 4WP sells and installs an extensive line of industry-leading aftermarket parts and accessories for off-road enthusiasts through 95 brick-and-mortar stores in North America and online at http://www.4WP.com and http://www.4wd.com. More than 500 aftermarket auto brands are offered through 4WP, including off-road wheels, tires, suspensions, drivetrains, exterior/interior accessories, recovery equipment, lighting, electronics, replacement parts, and gear for the outdoor/camping lifestyle.

Media Contact

Holly Irgens, Little Bird Boston, +1 (617) 680-4827, holly@littlebirdboston.com

SOURCE 4 Wheel Parts

CHICAGO, Jan. 25, 2021 /PRNewswire-PRWeb/ — The art-centric Hotel Chicago West Loop has expanded its service offerings with a new virtual in-room dining program in partnership with Butler Hospitality. The boutique hotel is now serving breakfast, lunch and dinner provided by Butler – a growing hospitality company new to the Chicago market that provides virtual room service to hotels without kitchens. The four-year-old Hotel Chicago West loop, an independent property, is known for providing an immersive Chicago cultural experience, with hallways that double as art galleries and guestrooms that feature murals painted by local street artists.

«We are very excited to offer a food and beverage option, which would not otherwise be possible without a partner like Butler Hospitality,» said Andrew Hilliker, General Manager of Hotel Chicago West Loop. «Our guests have had nothing but positive feedback so far, indicating that it’s much easier to order food to their room verses ordering through other third party sites.

The Butler in-room dining concept takes underutilized hotel restaurant kitchens and transforms them to delivery hubs for local limited and select-service hotels, many of whom, like Hotel Chicago West Chicago, do not have kitchens. Butler conceives and executes the menus then delivers in-room hospitality orders on-demand directly to guestrooms within 30 minutes (unlike standard delivery services which can only deliver to the front door/lobby).

To place an order, guests can simply scan the QR code that appears in their in-room menus (first time users receive a $10 credit). There is no minimum, service charge or delivery fee as well as no human interaction. A made-from-scratch menu, which is designed by Butler and changes with the season, currently features a wide-range of items, from traditional favorites such as fresh omelets, flatbreads and burgers to seasonal specialties such as smoked salmon brioche, braised short ribs and roasted whole cauliflower. In the future, Butler Hospitality and Hotel Chicago West Loop hope to add a liquor option as well as overnight delivery too.

More About Hotel Chicago West Loop:
Hotel Chicago West Loop is a stylish boutique property that has been called one of the Top 10 budget-friendly hotels by USA Today. A stay here includes cultural immersion, as the dual-purpose «neighborhood hotel» doubles as a full-functioning art gallery. The Annex at Hotel Chicago West Loop encompasses the lobby, all four levels of guest hallway spaces, and select guestrooms with over 100 pieces of 2-D media including full room wall murals and both permanent works and rotating exhibits. To further support the local community, Hotel Chicago West Loop donates 10% of all regular room rates to designated local non-profit organizations that promote artistry and wellbeing such as Shirley Ryan AbilityLab and Ronald McDonald House Charities.

https://www.hotelchicagowestloop.com/
1622 W Jackson Blvd Chicago, IL 60612
(312) 243-2900
FB: Hotel Chicago West Loop
IG:@hotelchicago

Media Contact

Jody Grimaldi, Grimaldi Public Relations, 6304700044, jody@grimaldipr.com

SOURCE Hotel Chicago West Loop

Influential travel media across the globe have collectively named Slovenia a leading destination for 2021 thanks to its dedication to authentic and sustainable tourism.

LJUBLJANA, Slovenia, Jan. 25, 2021 /PRNewswire/ — The Slovenian Tourist Board’s key PR and marketing focus on authentic and sustainable tourism has led to the country being included in many global media’s picks of the top travel destinations to visit in 2021.

Media outlets from across the world praised Slovenia’s sustainable tourism initiatives, particularly the Slovenia Green Scheme, which now has over 100 members. Slovenia’s popularity also proves that sustainability will be key to earning the trust of early foreign travellers following the global pandemic. 

MSc. Maja Pak, Director of the Slovenian Tourist Board: «The exposure of Slovenia as a sustainability-oriented tourist destination in such high-profile global media outlets is a great success and the result of many years’ active and systematic acceleration of sustainable tourism and cooperation with influential foreign media companies.

This is excellent exposure for Slovenia, especially since it contributes to Slovenia’s additional global positioning as a leading country in sustainable tourism, which will be one of the key advantages in tourism recovery after the COVID-19 pandemic.»

Last week, Condé Nast Traveller, became the latest publication to praise Slovenia’s efforts, placing it in a list of their top ten sustainable destinations in the world to visit in 2021.

Slovenia was chosen among top ten recommended destinations or, as stated in the article, «positive-impact escape ideas». An image of Bled Island is featured in the article, while Slovenia is presented as a Central European country with exceptional natural assets, picturesque landscape and numerous attractions.

Ljubljana is mentioned as being a welcoming and walker-friendly capital, as well as an attractive destination for eco-minded city breaks. The article highlights the high percentage of Slovenia’s protected landscape marked by vibrant diversity from the Alpine peaks, ancient forests, Karst plateaus, the Pannonian plains’ vineyards and thermal waters to the Adriatic Coast.

In recent weeks, leading British media including The Financial Times, The Guardian and The Sun have all placed Slovenia within their recommended destinations for 2021, while American outlet Forbes named Slovenia a bucket list destinations for wine-lovers. In late 2020 Slovenia was named one of Conde Nast Traveller’s best holiday destinations for 2021 and Bled was named one of the world’s ten best travel experiences in Lonely Planet’s annual Ultimate Travel List.

STEVENSVILLE, Md., Jan. 25, 2021 /PRNewswire-PRWeb/ — Heavy duty vehicle lift leader Stertil-Koni today announced that it fully supports President Joe Biden’s recently proposed «American Rescue Plan,» which would allocate $20 billion in relief for what the president termed «the hardest hit public transit agencies.»

According to the Biden administration: «Safe and dependable public transit systems are critical for a robust and equitable economy recovery.» The administration also stated that this relief «will keep agencies from laying off transit workers and cutting the routes that essential workers rely on every day…»

Also signaling its support was the American Public Transportation Association (APTA) which, in a statement noted: «The American Public Transportation Association (APTA), on behalf of the entire public transportation industry, applauds the incoming Biden administration for recognizing the critical needs of our industry. The proposed emergency transit funding included in the American Rescue Plan is vital to the industry’s survival and will help prevent massive labor cuts and drastic service reductions.» The APTA represents a $74 billion industry that directly employs 435,000 people and supports millions of private sector jobs.

Concluded Stertil-Koni President, Dr. Jean DellAmore, «A robust and healthy public transportation system is fundamental to accelerating America’s return to a fully functioning, forward-looking economy – and that is why we are so supportive of this initiative. As the Biden administration has shown, public transit is indeed an essential industry that provides the American people with the ability to rapidly and efficiently travel to and from work, school, shopping, cultural events, medical appointments and much more every single day.»

About Stertil-Koni

Stertil-Koni – proud to be a Buy America company — is the market leader in heavy duty vehicle lifts, notably bus lifts and truck lifts, and proudly serves municipalities, state agencies, school bus fleets, major corporations, the U.S. Military and more. Stertil-Koni is distinguished by its extensive distributor network across the U.S. and Canada – delivering world-class engineering combined with dedicated local expertise. The breadth of Stertil-Koni’s products meets all ranges of lifting needs and includes Mobile Column Lifts, 2-post, 4-post,inground piston lifts, platform lifts, and its axle-engaging, inground, scissor lift configuration, ECOLIFT. The company’s innovative, inground telescopic piston DIAMONDLIFT is available with an optional Continuous Recess system, ideal for low clearance vehicles. Stertil-Koni USA is headquartered in Stevensville, Maryland with production facilities in Europe, The Netherlands, and in Streator, IL.

Media Contact

Paul Feldman, Stertil-Koni USA, 410-643-9001, paul.feldman@stertil-koni.com

SOURCE Stertil-Koni USA