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Toyota’s «The Sienna Life» Campaign Celebrates Life’s Spontaneous Moments

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: <a target="_blank"…

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8829951-toyota-the-sienna-life-campaign/

«The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,» said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. «We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.»

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, «Lakeside» features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. «Lucky» shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In «Bold Statement,» created by Burrell Communications and directed by The Mill, a hip couple takes the «scenic route» on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, «Phone» and «Cold,» that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In «Phone,» friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In «Cold,» a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: «Marathon,» where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and «Team Outing,» which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements
«The Sienna Life» is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé Nast, Refinery29, Tastemade, Hulu and Hulu Latino, Pinterest, PopSugar, Thrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

«The Sienna Life» spots are available for viewing here. For images and credits, please click here.

About the 2021 Toyota Sienna
Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20″ Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com

For customer inquiries, please call: 800-331-4331

SOURCE Toyota Motor North America

Toyota’s «The Sienna Life» Campaign Celebrates Life’s Spontaneous Moments

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: <a target="_blank"…

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8829951-toyota-the-sienna-life-campaign/

«The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,» said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. «We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.»

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, «Lakeside» features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. «Lucky» shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In «Bold Statement,» created by Burrell Communications and directed by The Mill, a hip couple takes the «scenic route» on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, «Phone» and «Cold,» that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In «Phone,» friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In «Cold,» a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: «Marathon,» where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and «Team Outing,» which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements
«The Sienna Life» is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé Nast, Refinery29, Tastemade, Hulu and Hulu Latino, Pinterest, PopSugar, Thrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

«The Sienna Life» spots are available for viewing here. For images and credits, please click here.

About the 2021 Toyota Sienna
Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20″ Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com

For customer inquiries, please call: 800-331-4331

SOURCE Toyota Motor North America

Toyota’s «The Sienna Life» Campaign Celebrates Life’s Spontaneous Moments

PLANO, Texas, Jan. 4, 2021 /PRNewswire/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: <a target="_blank"…

PLANO, Texas, Jan. 4, 2021 /PRNewswire/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8829951-toyota-the-sienna-life-campaign/

«The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,» said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. «We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.»

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, «Lakeside» features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. «Lucky» shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In «Bold Statement,» created by Burrell Communications and directed by The Mill, a hip couple takes the «scenic route» on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two spots, «Phone» and «Cold,» that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In «Phone,» friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In «Cold,» a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: «Marathon,» where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and «Team Outing,» which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky. 

Media Placements
«The Sienna Life» is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé Nast, Refinery29, Tastemade, Hulu and Hulu Latino, Pinterest, PopSugar, Thrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

«The Sienna Life» spots are available for viewing here. For images and credits, please click here.

About the 2021 Toyota Sienna
Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20″ Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com

For customer inquiries, please call: 800-331-4331

 

 

 

“Lucky” is one of two spots by Saatchi & Saatchi, from “The Sienna Life” campaign.

 

The spot “Phone” from Toyota’s new 2021 Sienna campaign was created by Conill Advertising.

 

“The Sienna Life” campaign features the spot “Bold Statement” by Burrell Communications.

 

“Marathon,” created by Intertrend, features Toyota’s all-hybrid, all-new 2021 Sienna.

 

 

Cision View original content:http://www.prnewswire.com/news-releases/toyotas-the-sienna-life-campaign-celebrates-lifes-spontaneous-moments-301199743.html

SOURCE Toyota Motor North America

Bluegreen Water Technologies’ Innovative Solution Against Toxic Algae Has Been Approved For Commercial Use In California

SACRAMENTO, Calif., Jan. 4, 2021 /PRNewswire/ — BlueGreen Water Technologies, Ltd. («BlueGreen»), a global water tech company, announced that the California Department of Pesticide Regulation had approved its proprietary algaecide, Lake Guard® Oxy, for commercial application in <span…

SACRAMENTO, Calif., Jan. 4, 2021 /PRNewswire/ — BlueGreen Water Technologies, Ltd. («BlueGreen»), a global water tech company, announced that the California Department of Pesticide Regulation had approved its proprietary algaecide, Lake Guard® Oxy, for commercial application in California.

In the past year, Californians witnessed a marked increase in the number, frequency, and severity of toxic algal blooms (aka ‘blue green algae’ and ‘red tide’) throughout many of the state’s lakes as well as on its coasts. Lake Guard Oxy’s commercial availability now enables California state, local officials, and private lake owners to combat these toxic blooms with a green, cost-effective, rapid solution that works to restore aquatic ecosystems.

BlueGreen’s Lake Guard Oxy can be applied to any body of water using a simple application process that takes only a few hours to take effect. Due to the unique formulation, BlueGreen’s product, when applied, is carried autonomously by the water’s natural current movement. Lake Guard granules ‘lock horns’ with toxic algal aggregates and selectively eliminate them by triggering the cyanobacteria’s natural ‘suicide’ response, thereby enabling beneficial species to thrive in the vacated ecological vacuum created.

«As global warming continues to threaten our waterways and aquatic ecosystems, it is more important than ever to restore our earth’s most precious resource – water,» said BlueGreen CEO, Eyal Harel. «The State of California’s commercial application certification means that the treatment and even prevention of toxic algal blooms are now within reach.»

BlueGreen Water Technologies products are US EPA-approved and NSF/ANSI/CAN 60 certified for treatment in drinking water.

BlueGreen completed its first U.S. treatment at Chippewa Lake, (330 acres, 1.3 km2), the largest inland natural lake in Ohio in Aug. 2019. The treatment broke 5 years of high toxicity levels in the lake, which remains free of toxic algae ever since. The company has also had global success in Nanhu Lake in Yueyang, China, (3,000 acres, 12 km2), and Roodeplaat Dam, South Africa, (1,100 acres, 4.4 km2). Most recently, the company was retained by the State of Florida for an emergency deployment, designed to prevent the buildup of cyanobacteria and its proliferation from Lake Okeechobee through the C-44 21 miles’ long canal into Florida’s waterways. It is currently in the process of remediating and preventing future algal blooms in Florida’s Lake Minneola (2,000 acres, 8km2).

About BlueGreen Water Technologies, Ltd.
BlueGreen Water Technologies, Ltd. («BlueGreen») is a privately-owned global watertech company dedicated to developing and implementing novel solutions to water-related problems. BlueGreen‘s portfolio currently consists of two commercially available products, Lake Guard™ Blue and Lake Guard™ Oxy, both are EPA-Approved and meet the NSF/ANSI/CAN 60 standard for drinking water. The company‘s products are designed to eliminate cyanobacterial toxic blooms, commonly known as «blue green algae,» leaving no trace in the water. BlueGreen is further developing new powerful monitoring capabilities designed to support local communities to timely identify and treat early stages of algal blooms and avoid the ramifications of a full-blown blooms. For more information, please visit www.bgtechs.com, and connect with the company on LinkedIn, Facebook, and Instagram.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/bluegreen-water-technologies-innovative-solution-against-toxic-algae-has-been-approved-for-commercial-use-in-california-301199834.html

SOURCE BlueGreen Water Technologies, Ltd.

Election integrity group sues Fulton County, Georgia under new constitutional amendment

AMHERST, Va., Jan. 4, 2021 /PRNewswire/ — The Amistad Project of the non-partisan Thomas More Society, an election integrity watchdog group, has filed litigation challenging Fulton County’s use of private monies to conduct election operations in both the 2020 general election and the January 5 Senate runoff elections.

The lawsuit takes advantage of a new constitutional amendment that waives sovereign immunity for local government…

AMHERST, Va., Jan. 4, 2021 /PRNewswire/ — The Amistad Project of the non-partisan Thomas More Society, an election integrity watchdog group, has filed litigation challenging Fulton County’s use of private monies to conduct election operations in both the 2020 general election and the January 5 Senate runoff elections.

The lawsuit takes advantage of a new constitutional amendment that waives sovereign immunity for local government entities in Georgia, which came into effect January 1.

The Amistad Project alleges that Fulton County illegally accepted over $10 million from a leftist organization called the Center for Tech and Civic Life (CTCL), which is funded by $350 million from Facebook founder Mark Zuckerberg. The lawsuit also contends that the terms of the grants that Fulton County accepted further violated the law by giving votes cast in Fulton County an unfair advantage over votes cast in other parts of the state. 

«The sanctity of our electoral process is being violated by the unprecedented infusion of private money,» said Phill Kline, director of the Amistad Project. «Instead of being distributed equally, as the law requires, election funding is now being doled out by private interests seeking to influence the process for partisan advantage.»

The money Fulton County has accepted from CTCL is nearly equal to the amount the county received from public sources for the 2020 general election, and the Zuckerberg/CTCL money comes with significant strings attached. As has been detailed in other lawsuits filed all over the country, CTCL grants dictate details such as the number of polling places and absentee ballot drop boxes in recipient jurisdictions, and come with «clawback» provisions entitling CTCL to recoup the money if it is not spent in strict accordance with the group’s mandates.

According to the Amistad Project’s lawsuit, the CTCL money has also been used to facilitate illegal «curing» of flawed ballots while partisan election observers are being prevented from meaningfully observing the process.

«Mark Zuckerberg and CTCL have created a two-tiered election system that benefits left-leaning urban areas at the expense of more-conservative parts of critical battleground states, skewing the results of our elections in favor of one political party,» Kline said. «Public elections are supposed to be just that — public — and we are asking the courts to restore order and enforce the law.»

Reference: Case # 6742649

 

Cision View original content:http://www.prnewswire.com/news-releases/election-integrity-group-sues-fulton-county-georgia-under-new-constitutional-amendment-301200229.html

SOURCE Amistad Project

New Found Management Exercises 4,980,000 Options, Providing the Company with an Additional $5.25M in Working Capital

VANCOUVER, BC, Jan. 4, 2021 /PRNewswire/ – New Found Gold Corp. («New Found» or the «Company«) (TSXV: NFG) (OTC: NFGFF) is pleased to announce that:

VANCOUVER, BC, Jan. 4, 2021 /PRNewswire/ – New Found Gold Corp. («New Found» or the «Company«) (TSXV: NFG) (OTC: NFGFF) is pleased to announce that:

  • Executive Chairman Collin Kettell has exercised 4,280,000 options at a weighted average exercise price of $1.06 per share for an aggregate investment of $4,553,625.
  • CEO Craig Roberts has exercised 700,000 options at an exercise price of $1.00 for an aggregate investment of $700,000.
  • As a result of the exercises, working capital of the Company has increased by $5.25M to approximately $67M.

Collin Kettell, Executive Chairman of New Found, stated: «My $4.55 million investment has been made as a result of my belief in the discovery potential and upside for New Found as we continue our 100,000 meter drill program at Queensway. Craig Roberts our CEO has also made a significant investment commitment reflecting similar views. We have made these investments without selling any New Found shares to cover the $5.25M cost of exercising of these options, or the tax liabilities resulting from the exercise. We look forward to what we believe will be an exciting year ahead for our Company in 2021.»

Stock Options

New Found announces that it has granted stock options exercisable for a total of 6,242,500 common shares in the capital of the Company, to certain officers, directors, employees, and consultants of the Company. These stock options have an exercise price of $4.10 per option and expire on December 31, 2025. The options are governed by the terms and conditions of the Company’s amended and restated stock option plan. Following the grant of the stock options, the Company has a total of 14,182,500 stock options outstanding, representing approximately 9.54 percent of the outstanding common shares of the Company. This stock option grant is subject to TSX Venture Exchange approval.

About New Found Gold Corp

New Found holds a 100% interest in the Queensway Project, located 15 km west of Gander, Newfoundland, and just 18 km from Gander International Airport. The project is intersected by the Trans-Canada Highway and has logging roads crosscutting the project, high voltage electric power lines running through the project area, and easy access to a highly skilled workforce. With working capital of approximately C$67M the Company is well financed to continue its aggressive 100,000 meter drill program which commenced in August 2020. New Found has a proven capital markets and mining team with major shareholders including Palisades Goldcorp (33%), Eric Sprott (18%), Novo Resources (11%), Rob McEwen (7%), other institutional ownership (8%), and management, directors, and insiders (4%). Approximately 65% of the Company’s issued and outstanding shares are subject to escrow or 180-day lock up agreements.

Please see the Company’s website at www.newfoundgold.ca and the Company’s SEDAR profile at www.sedar.com.

Contact

To contact the Company please visit the Company’s website, www.newfoundgold.ca and make your request through our investor inquiry form. Our management has a pledge to be in touch with any investor inquiries within 24 hours.

New Found Gold Corp.

Per: «Craig Roberts«
Craig Roberts, P.Eng., Chief Executive Officer
Email: croberts@newfoundgold.ca
Phone: (604) 562 9664

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statement Cautions:

This press release contains certain «forward-looking statements» within the meaning of Canadian securities legislation, relating to further the exploration and drilling on the Company’s Queensway Project in Newfoundland.  Although the Company believes that such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are statements that are not historical facts; they are generally, but not always, identified by the words «expects,» «plans,» «anticipates,» «believes,» «intends,» «estimates,» «projects,» «aims,» «potential,» «goal,» «objective,» «prospective,» and similar expressions, or that events or conditions «will,» «would,» «may,» «can,» «could» or «should» occur, or are those statements, which, by their nature, refer to future events. The Company cautions that Forward-looking statements are based on the beliefs, estimates and opinions of the Company’s management on the date the statements are made, and they involve a number of risks and uncertainties. Consequently, there can be no assurances that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Except to the extent required by applicable securities laws and the policies of the TSX Venture Exchange, the Company undertakes no obligation to update these forward-looking statements if management’s beliefs, estimates or opinions, or other factors, should change. Factors that could cause future results to differ materially from those anticipated in these forward-looking statements include risks associated possible accidents and other risks associated with mineral exploration operations, the risk that the Company will encounter unanticipated geological factors, the possibility that the Company may not be able to secure permitting and other governmental clearances necessary to carry out the Company’s exploration plans, the risk that the Company will not be able to raise sufficient funds to carry out its business plans, and the risk of political uncertainties and regulatory or legal changes that might interfere with the Company’s business and prospects. The reader is urged to refer to the Company’s reports, publicly available through the Canadian Securities Administrators’ System for Electronic Document Analysis and Retrieval (SEDAR) at www.sedar.com for a more complete discussion of such risk factors and their potential effects.

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SOURCE New Found Gold Corp.

Georgia Flipping, Texas Nearing in Presidential Election Shows Democrat South May Rise Again

ST. PETERSBURG, Fla., Jan. 4, 2021 /PRNewswire/ — When Democratic President Lyndon B. Johnson of Texas signed the 1964 Civil Rights Law, he scrawled away Democratic Southern support that turned Republican.

But Democratic President-elect Joe Biden, making a serious bid to flip Texas in November, and Georgia doing so for the first time…

ST. PETERSBURG, Fla., Jan. 4, 2021 /PRNewswire/ — When Democratic President Lyndon B. Johnson of Texas signed the 1964 Civil Rights Law, he scrawled away Democratic Southern support that turned Republican.

But Democratic President-elect Joe Biden, making a serious bid to flip Texas in November, and Georgia doing so for the first time in more than 25 years, signals: Bubba, this ain’t your south anymore.

Ken Herman, Pulitzer prize-winning columnist for the Austin American-Statesman told the Retail Politics Podcast with Gerry Shields on Sunday that Texas changing back to Democratic blue is inevitable.

The influx of Hispanic voters and California Democrats guarantees the flip, Herman said.

«It’s a state of great diversity,» Herman said. «Eventually, this will become a blue state.»

Control of the U.S. Senate dangles in the South Tuesday in Georgia’s runoff election. The chamber currently holds 48 Democrats and 50 Republicans. If Democrat Senate candidates follow Biden in winning the state, the chamber will be tied at 50 with Democratic Vice President Kamala Harris as the tie-breaking vote.

The race has attracted more than half a billion dollars in campaign spending from across the country, support that should be banned, Herman said.

«I should not be allowed to give money to impact who represents the state of Montana in the U.S. Senate,» he said. «It just seems wrong.»

Listen to the Retail Politics Podcast with Gerry Shields at: http://www.retailpoliticspodcast or on Apple or Spotify.

Contact:
Gerard Shields
9177218562
272348@email4pr.com

 

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SOURCE Retail Politics Podcast

Lazydays RV Opens Lazydays RV of Nashville

TAMPA, Fla., Jan. 4, 2021 /PRNewswire/ — Lazydays, The RV Authority®, announces that it has commenced sales and service operations at its new dealership in Murfreesboro, TN located just south of Nashville on I-24.  The 42,000 square foot state-of-the-art facility…

TAMPA, Fla., Jan. 4, 2021 /PRNewswire/ — Lazydays, The RV Authority®, announces that it has commenced sales and service operations at its new dealership in Murfreesboro, TN located just south of Nashville on I-24.  The 42,000 square foot state-of-the-art facility becomes Lazydays 11th full-service RV dealership and it second dealership located in Tennessee. Lazydays RV of Nashville will carry Grand Design, Coachmen, Thor Motor Coach, Forest River, Tiffin and Winnebago brands.

«We are very excited to enter the rapidly growing Nashville market and expand our presence in Tennessee,» stated Ron Fleming, Lazydays’ Vice President and National General Manager.  «We have built a beautiful facility designed to create a best-in-class experience for our customers.  Our Nashville management team is very experienced, and we are confident they will achieve great success in this strong RV market.» 

Lazydays now operates eleven dealerships in Florida, Colorado, Arizona, Minnesota, Tennessee, and Indiana; and operates a dedicated Service Center location near Houston, Texas.

ABOUT LAZYDAYS RV
As an iconic brand in the RV industry, Lazydays, The RV Authority, consistently provides the best RV sales, service, and ownership experience, which is why RVers and their families become Customers for Life. Lazydays continues to add locations at a rapid pace as it executes its geographic expansion strategy that includes both acquisitions and greenfields.

Since 1976, Lazydays RV has built a reputation for providing an outstanding customer experience with exceptional service excellence and unparalleled product expertise, along with being a preferred place to rest and recharge with other RVers. By offering the largest selection of RV brands from the nation’s leading manufacturers, state-of-the-art service facilities, and thousands of accessories and hard-to-find parts, Lazydays RV provides everything RVers need and want.

Lazydays Holdings, Inc. is a publicly listed company on the Nasdaq stock exchange under the ticker «LAZY.»

Forward–Looking Statements
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements.  Forward-looking statements describe Lazydays future plans, projections, strategies and expectations, including statements regarding Lazydays’ expectations for future operating results, its expectations regarding the impact of its acquisition of its recently acquired dealership in Phoenix, Arizona and Elkhart, Indiana and its greenfield start-ups near Houston, Texas and Nashville, Tennessee, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of Lazydays. Actual results could differ materially from those projected due to various factors, including economic conditions generally, conditions in the credit markets and changes in interest rates, conditions in the capital markets, the global impact of the pandemic outbreak of coronavirus (COVID-19) and other factors described from time to time in Lazydays’ SEC reports and filings, which are available at www.sec.gov. Forward-looking statements contained in this news release speak only as of the date of this news release, and Lazydays undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances, unless otherwise required by law.

News Contact:
+1 (813) 204-4099
investors@lazydays.com 

 

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SOURCE Lazydays RV

TE Connectivity to present on electric vehicle trends and solutions at J.P. Morgan Tech/Auto Forum

SCHAFFHAUSEN, Switzerland, Jan. 4, 2021 /PRNewswire/ — Steven Merkt, president of the Transportation Solutions segment at TE Connectivity Ltd. (NYSE: TEL), a global leader in connectors and sensors, will present virtually at the 19th annual J.P. Morgan Tech/Auto Forum during the 2021 International Consumer Electronics Show (CES) on Tuesday, Jan. 12, at 8:25 a.m. PST (11:25 a.m. EST).

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SCHAFFHAUSEN, Switzerland, Jan. 4, 2021 /PRNewswire/ — Steven Merkt, president of the Transportation Solutions segment at TE Connectivity Ltd. (NYSE: TEL), a global leader in connectors and sensors, will present virtually at the 19th annual J.P. Morgan Tech/Auto Forum during the 2021 International Consumer Electronics Show (CES) on Tuesday, Jan. 12, at 8:25 a.m. PST (11:25 a.m. EST).

During the webcast, Merkt will discuss TE’s leadership position in hybrid and electric vehicle technology and how TE solutions are helping to enable the next generation of sustainable mobility. He will highlight how TE is working with customers to solve key challenges in the development and production electric vehicles worldwide. TE began investing in electric vehicle technology over a decade ago and is partnered with every leading global auto customer to advance solutions across EV platforms and architectures. TE continues to expect strong growth associated with the increased production and adoption of hybrid and electric vehicles.   

«Government regulations, evolving battery technology, and an increased consumer desire to be more sustainable are all contributing to the growth of hybrid and electric vehicles,» Merkt said. «We at TE are playing an important role in advancing this trend as we work with our customers around the globe to co-create innovative technologies that help enable safer and more sustainable vehicles.»

ABOUT TE CONNECTIVITY
TE Connectivity is a $12 billion global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

 

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SOURCE TE Connectivity Ltd.

Bally’s Corporation To Construct And Operate State-of-the-Art Gaming Facility In Centre County, PA

PROVIDENCE, R.I., Jan. 4, 2021 /PRNewswire/ — Bally’s Corporation (NYSE: BALY) today announced that it has signed a framework agreement with Ira Lubert to jointly design, develop, construct and manage a Category 4 licensed casino. The Pennsylvania Gaming Control Board recently awarded Lubert the right to apply for a Category 4 slot machine license for a casino to be located within a 15-mile radius of Unionville…

PROVIDENCE, R.I., Jan. 4, 2021 /PRNewswire/ — Bally’s Corporation (NYSE: BALY) today announced that it has signed a framework agreement with Ira Lubert to jointly design, develop, construct and manage a Category 4 licensed casino. The Pennsylvania Gaming Control Board recently awarded Lubert the right to apply for a Category 4 slot machine license for a casino to be located within a 15-mile radius of Unionville Borough, Centre County, Pennsylvania.

Construction of the casino is expected to begin the first half of 2021 and will take approximately one year to complete. Subject to receipt of all applicable regulatory approvals, it will house up to 750 slot machines and 30 table games. The casino will also provide, subject to receipt of separate licenses and certificates, retail sports betting, online sports betting and online gaming.

«Expanding our rapidly growing, national footprint into the attractive Pennsylvania gaming market represents yet another major milestone for Bally’s and a great way to cap off a truly extraordinary year,» said George Papanier, President and Chief Executive Officer of Bally’s Corporation. «Regional, land-based casinos remain the cornerstone of our portfolio diversification strategy, providing the necessary support for the growth, development and success of our future sports betting and iGaming initiatives. We look forward to combining our own proven track record of greenfield development with Ira Lubert’s local knowledge and expertise to bring Bally’s first-in-class gaming experience and amenities to customers and sports fans across Pennsylvania.»

Papanier continued, «Ira is an experienced real estate developer with significant ties to the greater Centre County community and a proven track record in Pennsylvania gaming. We look forward to working with Ira, not only to build and develop the facility, but to contribute to the surrounding community.»

Bally’s estimates the total cost of the project, including construction, licensing and sports betting/iGaming operations, to be approximately $120 million. Bally’s will acquire a majority equity interest in the partnership, including 100% of the economic interests of all retail sports betting, online sports betting and iGaming activities associated with the project.

Ira Lubert said, «I am excited to have Bally’s as our partner to complement our vision, industry experience and financing capabilities. Together, I believe we will make this transformative project successful for all stakeholders and look forward to the positive impact the redevelopment will have on the community.»

The transaction is subject to receipt of required regulatory approvals, operating certificates and other customary closing conditions.

Advisors

Jones Day acted as legal counsel and Innovation Capital, LLC acted as financial advisor to Bally’s, and DLA Piper acted as legal counsel to Lubert, on the transaction.

About Bally’s Corporation

Bally’s Corporation currently owns and manages 11 casinos across seven states, a horse racetrack, and 13 authorized OTB licenses in Colorado. With more than 5,900 employees, the Company’s operations include 13,260 slot machines, 459 game tables and 2,941 hotel rooms. Properties include Twin River Casino Hotel (Lincoln, RI), Tiverton Casino Hotel (Tiverton, RI), Hard Rock Hotel & Casino (Biloxi, MS), Casino Vicksburg (Vicksburg, MS), Dover Downs Hotel & Casino (Dover, DE), Bally’s Atlantic City (Atlantic City, NJ), Eldorado Resort Casino Shreveport (Shreveport, LA), Casino KC (Kansas City, MO), Golden Gates Casino (Black Hawk, CO), Golden Gulch Casino (Black Hawk, CO), Mardi Gras Casino (Black Hawk, CO), and Arapahoe Park racetrack (Aurora, CO). Following the completion of pending acquisitions, which include Tropicana Evansville (Evansville, IN), Jumer’s Casino & Hotel (Rock Island, IL), and MontBleu Resort Casino & Spa (Lake Tahoe, NV), as well as the construction of a land-based casino near the Nittany Mall in State College, PA, Bally’s will own and manage 15 casinos across 11 states. Its shares trade on the New York Stock Exchange under the ticker symbol «BALY.»

About Ira Lubert

Lubert is a well-known real estate and private equity investor, whose projects include a minority founding investment in Rivers Casino Pittsburgh and the development of the Valley Forge Casino Resort near Philadelphia, PA. 

Forward Looking Statements

This communication contains «forward-looking» statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. All statements, other than historical facts, including future financial and operating results and Bally’s Corporation’s («Bally’s«) plans, objectives, expectations and intentions, legal, economic and regulatory conditions and any assumptions underlying any of the foregoing, are forward-looking statements. Forward-looking statements are sometimes identified by words like «may,» «will,» «should,» «potential,» «intend,» «expect,» «endeavor,» «seek,» «anticipate,» «estimate,» «overestimate,» «underestimate,» «believe,» «could,» «project,» «predict,» «continue,» «target» or other similar words or expressions. Forward-looking statements are based upon current plans, estimates and expectations that are subject to risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated or anticipated by such forward-looking statements. The inclusion of such statements should not be regarded as a representation that such plans, estimates or expectations will be achieved. Important factors that could cause actual results to differ materially from such plans, estimates or expectations include, among others, (1) uncertainty surrounding the ongoing COVID-19 pandemic, including uncertainty regarding its extent, duration and impact, the resulting closure of Bally’s properties (all of which have re-opened at some limited level of capacity) and the risk that the ongoing COVID-19 pandemic may require Bally’s properties to close again for an indeterminable period of time; (2) the time it will take Bally’s to return its facilities to full capacity and the restrictions applicable to its facilities until then; (3) the costs to comply with any mandated health requirements associated with the virus; (4) customer responses as Bally’s facilities continue to operate under various restrictions including the time it takes customers to return to the facilities and the frequency with which they visit Bally’s facilities; (5) the economic uncertainty and challenges in the economy resulting from the ongoing COVID-19 pandemic, including the resulting reduced levels of discretionary consumer spending; (6) challenges Bally’s may face in bringing employees back to work upon re-opening of its facilities; (7) unexpected costs, charges or expenses resulting from recently completed and proposed acquisitions or development projects; (8) uncertainty as to whether Bally’s will be able to realize the anticipated benefits of its acquisitions; (9) risks associated with borrowings to fund Bally’s recently completed and proposed acquisitions, and the need to amend our bank credit facility for the effects of COVID-19 when the current waiver of financial covenants expires next year; and (10) other risk factors as detailed under Part I. Item 1A. «Risk Factors» of Bally’s Annual Report on Form 10-K for the fiscal year ended December 31, 2019 as filed with the Securities and Exchange Commission on March 13, 2020 and Bally’s Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2020 as filed with the Securities and Exchange Commission on November 6, 2020. The foregoing list of important factors is not exclusive.

Any forward-looking statements speak only as of the date of this communication. Bally’s does not undertake any obligation to update any forward-looking statements, whether as a result of new information or development, future events or otherwise, except as required by law. Readers are cautioned not to place undue reliance on any of these forward-looking statements.

Investor Contact

Steve Capp
Executive Vice President and Chief Financial Officer
401-475-8564
InvestorRelations@twinriver.com

Media Contact

Richard Goldman / David Gill
Kekst CNC
646-847-6102 / 917-842-5384
BallysMediaInquiries@kekstcnc.com

 

 

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SOURCE Bally’s Corporation