La superestrella global Neymar Jr. une fuerzas con Superdry

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

<img id="prnejpg615aleft" title="GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH…

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

La alianza marca un hito en la historia de Superdry, que verá el lanzamiento de la marca en 2021 amplificando el mensaje de estilo sostenible a una audiencia global. Unir fuerzas con la leyenda futbolística e icono de estilo promoverá la visión sostenible de Superdry para el futuro de la moda. Superdry se ha comprometido a convertirse en una marca de algodón 100% orgánico para 2030 y ya apoya a 400 agriculores en la India, en una transición a la agricultura orgánica, como parte de la iniciativa Grow Future Thinking de la marca.

Al unirse a la familia Superdry, Neymar Jr. destacó:

«Obviamente, cuando hablamos de ropa, del tipo que sea, lo primero que queremos es comodidad. No es diferente con ropa interior y de dormir. Pero cuando añades sostenibilidad para las primeras condiciones, Superdry es, incuestionablemente, lo mejor que hemos encontrado. Estoy muy contento con el desarrollo y potencial de esta asociación».

El acuerdo con Neymar es un paso más en la recuperación de la marca Superdry bajo el fundador, Julian Dunkerton, que fue confirmado [ayer] como consejero delegado permanente de la empresa.  

La relación con Neymar Jr verá a Superdry comprometerse con una causa cercana al corazón del futbolista, el Instituto Projeto Neymar Jr. (iNJR) ubicado en el vecindario Jardim Glória, en Praia Grande, donde  Neymar Jr creció. Actualmente, la asociación civil no lucrativa tiene más de 2.000 niños registrados. Trabaja para ampliar las oportunidades para niños, adolescentes y sus familias que viven en una situación de vulnerabilidad social, mediante la educación, cultura, deporte y salud.

«La pasión de Neymar por crear un cambio positivo mediante el Instituto Projeto Neymar Jr. se alinea con nuestros objetivos para producir el producto más sostenible, mientras protege nustro planeta y apoya a nuestro personal en todo lo que hacemos», explicó Julian Dunkerton. «Superdry hará lo adecuado por impulsar el cambio progresivo en nuestras comunidades globales dejando un legado medioambiental positive para la futura generación, mediante una de las muchas iniciativas que hemos previsto».

Además, Superdry se ha comprometido con una donación anual para apoyar al iNJR para ayudar a cambiar la vida de los jóvenes en Brasil, canalizado mediante el estilo sostenible que ayuda a proteger nuestro planeta y a nuestra plantilla.

«Neymar Jr tiene un estilo único dentro y fuera del campo», dijo el director creativo de Superdry, Phil Dickinson. «Nos encanta este enfoque a la vida y su creatividad encaja perfectamente con nuestro valor de marca de reflejar el espíritu de la aventura. Ya hacemos ropa interior increíble y nuestro objetivo es hacerlo aún mejor. Son un tejido de algodón orgánico súper cómodo, utilizando pretinas de poliéster reciclado que la hacen 100% sostenible y de producción responsable. Además de la ropa interior, trabajando con Neymar, estamos expandiendo nuestra colección para ofrecer esenciales de algodón orgánico dentro de una colección de ropa para dormir. Todo esto significa que puedes ir estiloso y hacer las cosas bien, aunque estés en el salón».

Neymar Jr. juega al fútbol actualmente para el Paris Saint-Germain y la Selección Nacional de Brasil. Ha ganado la Champions League, la Copa Libertadores así como trofeos nacionales en Francia, España y Brasil. En 2016 ganó la Medalla de Oro Olímpico con el Brazil National Team y ha demostrado ser uno de los mejores goleadores de todos los tiempos para el CBF. Neymar Jr. tiene una masiva audiencia en las redes sociales con más de 143 millones de seguidores solo en Instagram. Este alcance, combinado con una pasión por las causas sociales, le convierte en el socio perfecto para Superdry para la Grow Future Thinking.

Superdry es una marca contemporánea centrada en ofrecer productos de alto estilo y calidad superior en cuatro colecciones. Inspirada por las culturas de América, Japón y Gran Bretaña, Superdry ofrece un estilo de vida artesanal y relajada con contenido atractivo. Los métodos de fabricación, atención al detalle, materiales premium y arte hecho a mano son los detalles de la firma de las colecciones. Superdry tiene una importante presencia global en 65 países. Nuestra experiencia digital Superdry.com vende con seguridad a más de 100 países en todo el mundo.  

Nuestra misión de marca es inspirar y atraer a consumidores obsesionados con el estilo, dejando un legado medioambiental positivo.

www.superdry.com

Foto – https://mma.prnewswire.com/media/1387886/Superdry_Neymar_1.jpg
Foto – https://mma.prnewswire.com/media/1387887/Superdry_Neymar_2.jpg 
Foto – https://mma.prnewswire.com/media/1387889/Superdry_Neymar_3.jpg

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

Contacto: superdry@exposure.net

La superestrella global Neymar Jr. une fuerzas con Superdry

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

<img id="prnejpg615aleft" title="GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH…

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

La alianza marca un hito en la historia de Superdry, que verá el lanzamiento de la marca en 2021 amplificando el mensaje de estilo sostenible a una audiencia global. Unir fuerzas con la leyenda futbolística e icono de estilo promoverá la visión sostenible de Superdry para el futuro de la moda. Superdry se ha comprometido a convertirse en una marca de algodón 100% orgánico para 2030 y ya apoya a 400 agriculores en la India, en una transición a la agricultura orgánica, como parte de la iniciativa Grow Future Thinking de la marca.

Al unirse a la familia Superdry, Neymar Jr. destacó:

«Obviamente, cuando hablamos de ropa, del tipo que sea, lo primero que queremos es comodidad. No es diferente con ropa interior y de dormir. Pero cuando añades sostenibilidad para las primeras condiciones, Superdry es, incuestionablemente, lo mejor que hemos encontrado. Estoy muy contento con el desarrollo y potencial de esta asociación».

El acuerdo con Neymar es un paso más en la recuperación de la marca Superdry bajo el fundador, Julian Dunkerton, que fue confirmado [ayer] como consejero delegado permanente de la empresa.  

La relación con Neymar Jr verá a Superdry comprometerse con una causa cercana al corazón del futbolista, el Instituto Projeto Neymar Jr. (iNJR) ubicado en el vecindario Jardim Glória, en Praia Grande, donde  Neymar Jr creció. Actualmente, la asociación civil no lucrativa tiene más de 2.000 niños registrados. Trabaja para ampliar las oportunidades para niños, adolescentes y sus familias que viven en una situación de vulnerabilidad social, mediante la educación, cultura, deporte y salud.

«La pasión de Neymar por crear un cambio positivo mediante el Instituto Projeto Neymar Jr. se alinea con nuestros objetivos para producir el producto más sostenible, mientras protege nustro planeta y apoya a nuestro personal en todo lo que hacemos», explicó Julian Dunkerton. «Superdry hará lo adecuado por impulsar el cambio progresivo en nuestras comunidades globales dejando un legado medioambiental positive para la futura generación, mediante una de las muchas iniciativas que hemos previsto».

Además, Superdry se ha comprometido con una donación anual para apoyar al iNJR para ayudar a cambiar la vida de los jóvenes en Brasil, canalizado mediante el estilo sostenible que ayuda a proteger nuestro planeta y a nuestra plantilla.

«Neymar Jr tiene un estilo único dentro y fuera del campo», dijo el director creativo de Superdry, Phil Dickinson. «Nos encanta este enfoque a la vida y su creatividad encaja perfectamente con nuestro valor de marca de reflejar el espíritu de la aventura. Ya hacemos ropa interior increíble y nuestro objetivo es hacerlo aún mejor. Son un tejido de algodón orgánico súper cómodo, utilizando pretinas de poliéster reciclado que la hacen 100% sostenible y de producción responsable. Además de la ropa interior, trabajando con Neymar, estamos expandiendo nuestra colección para ofrecer esenciales de algodón orgánico dentro de una colección de ropa para dormir. Todo esto significa que puedes ir estiloso y hacer las cosas bien, aunque estés en el salón».

Neymar Jr. juega al fútbol actualmente para el Paris Saint-Germain y la Selección Nacional de Brasil. Ha ganado la Champions League, la Copa Libertadores así como trofeos nacionales en Francia, España y Brasil. En 2016 ganó la Medalla de Oro Olímpico con el Brazil National Team y ha demostrado ser uno de los mejores goleadores de todos los tiempos para el CBF. Neymar Jr. tiene una masiva audiencia en las redes sociales con más de 143 millones de seguidores solo en Instagram. Este alcance, combinado con una pasión por las causas sociales, le convierte en el socio perfecto para Superdry para la Grow Future Thinking.

Superdry es una marca contemporánea centrada en ofrecer productos de alto estilo y calidad superior en cuatro colecciones. Inspirada por las culturas de América, Japón y Gran Bretaña, Superdry ofrece un estilo de vida artesanal y relajada con contenido atractivo. Los métodos de fabricación, atención al detalle, materiales premium y arte hecho a mano son los detalles de la firma de las colecciones. Superdry tiene una importante presencia global en 65 países. Nuestra experiencia digital Superdry.com vende con seguridad a más de 100 países en todo el mundo.  

Nuestra misión de marca es inspirar y atraer a consumidores obsesionados con el estilo, dejando un legado medioambiental positivo.

www.superdry.com

Foto – https://mma.prnewswire.com/media/1387886/Superdry_Neymar_1.jpg
Foto – https://mma.prnewswire.com/media/1387887/Superdry_Neymar_2.jpg 
Foto – https://mma.prnewswire.com/media/1387889/Superdry_Neymar_3.jpg

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

Contacto: superdry@exposure.net

La superestrella global Neymar Jr. une fuerzas con Superdry

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

<img id="prnejpg615aleft" title="GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH…

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

La alianza marca un hito en la historia de Superdry, que verá el lanzamiento de la marca en 2021 amplificando el mensaje de estilo sostenible a una audiencia global. Unir fuerzas con la leyenda futbolística e icono de estilo promoverá la visión sostenible de Superdry para el futuro de la moda. Superdry se ha comprometido a convertirse en una marca de algodón 100% orgánico para 2030 y ya apoya a 400 agriculores en la India, en una transición a la agricultura orgánica, como parte de la iniciativa Grow Future Thinking de la marca.

Al unirse a la familia Superdry, Neymar Jr. destacó:

«Obviamente, cuando hablamos de ropa, del tipo que sea, lo primero que queremos es comodidad. No es diferente con ropa interior y de dormir. Pero cuando añades sostenibilidad para las primeras condiciones, Superdry es, incuestionablemente, lo mejor que hemos encontrado. Estoy muy contento con el desarrollo y potencial de esta asociación».

El acuerdo con Neymar es un paso más en la recuperación de la marca Superdry bajo el fundador, Julian Dunkerton, que fue confirmado [ayer] como consejero delegado permanente de la empresa.  

La relación con Neymar Jr verá a Superdry comprometerse con una causa cercana al corazón del futbolista, el Instituto Projeto Neymar Jr. (iNJR) ubicado en el vecindario Jardim Glória, en Praia Grande, donde  Neymar Jr creció. Actualmente, la asociación civil no lucrativa tiene más de 2.000 niños registrados. Trabaja para ampliar las oportunidades para niños, adolescentes y sus familias que viven en una situación de vulnerabilidad social, mediante la educación, cultura, deporte y salud.

«La pasión de Neymar por crear un cambio positivo mediante el Instituto Projeto Neymar Jr. se alinea con nuestros objetivos para producir el producto más sostenible, mientras protege nustro planeta y apoya a nuestro personal en todo lo que hacemos», explicó Julian Dunkerton. «Superdry hará lo adecuado por impulsar el cambio progresivo en nuestras comunidades globales dejando un legado medioambiental positive para la futura generación, mediante una de las muchas iniciativas que hemos previsto».

Además, Superdry se ha comprometido con una donación anual para apoyar al iNJR para ayudar a cambiar la vida de los jóvenes en Brasil, canalizado mediante el estilo sostenible que ayuda a proteger nuestro planeta y a nuestra plantilla.

«Neymar Jr tiene un estilo único dentro y fuera del campo», dijo el director creativo de Superdry, Phil Dickinson. «Nos encanta este enfoque a la vida y su creatividad encaja perfectamente con nuestro valor de marca de reflejar el espíritu de la aventura. Ya hacemos ropa interior increíble y nuestro objetivo es hacerlo aún mejor. Son un tejido de algodón orgánico súper cómodo, utilizando pretinas de poliéster reciclado que la hacen 100% sostenible y de producción responsable. Además de la ropa interior, trabajando con Neymar, estamos expandiendo nuestra colección para ofrecer esenciales de algodón orgánico dentro de una colección de ropa para dormir. Todo esto significa que puedes ir estiloso y hacer las cosas bien, aunque estés en el salón».

Neymar Jr. juega al fútbol actualmente para el Paris Saint-Germain y la Selección Nacional de Brasil. Ha ganado la Champions League, la Copa Libertadores así como trofeos nacionales en Francia, España y Brasil. En 2016 ganó la Medalla de Oro Olímpico con el Brazil National Team y ha demostrado ser uno de los mejores goleadores de todos los tiempos para el CBF. Neymar Jr. tiene una masiva audiencia en las redes sociales con más de 143 millones de seguidores solo en Instagram. Este alcance, combinado con una pasión por las causas sociales, le convierte en el socio perfecto para Superdry para la Grow Future Thinking.

Superdry es una marca contemporánea centrada en ofrecer productos de alto estilo y calidad superior en cuatro colecciones. Inspirada por las culturas de América, Japón y Gran Bretaña, Superdry ofrece un estilo de vida artesanal y relajada con contenido atractivo. Los métodos de fabricación, atención al detalle, materiales premium y arte hecho a mano son los detalles de la firma de las colecciones. Superdry tiene una importante presencia global en 65 países. Nuestra experiencia digital Superdry.com vende con seguridad a más de 100 países en todo el mundo.  

Nuestra misión de marca es inspirar y atraer a consumidores obsesionados con el estilo, dejando un legado medioambiental positivo.

www.superdry.com

Foto – https://mma.prnewswire.com/media/1387886/Superdry_Neymar_1.jpg
Foto – https://mma.prnewswire.com/media/1387887/Superdry_Neymar_2.jpg 
Foto – https://mma.prnewswire.com/media/1387889/Superdry_Neymar_3.jpg

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

Contacto: superdry@exposure.net

La superestrella global Neymar Jr. une fuerzas con Superdry

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

La superestrella global Neymar Jr. une fuerzas con Superdry

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

La alianza marca un hito en la historia de Superdry, que verá el lanzamiento de la marca en 2021 amplificando el mensaje de estilo sostenible a una audiencia global. Unir fuerzas con la leyenda futbolística e icono de estilo promoverá la visión sostenible de Superdry para el futuro de la moda. Superdry se ha comprometido a convertirse en una marca de algodón 100% orgánico para 2030 y ya apoya a 400 agriculores en la India, en una transición a la agricultura orgánica, como parte de la iniciativa Grow Future Thinking de la marca.

Al unirse a la familia Superdry, Neymar Jr. destacó:

«Obviamente, cuando hablamos de ropa, del tipo que sea, lo primero que queremos es comodidad. No es diferente con ropa interior y de dormir. Pero cuando añades sostenibilidad para las primeras condiciones, Superdry es, incuestionablemente, lo mejor que hemos encontrado. Estoy muy contento con el desarrollo y potencial de esta asociación».

El acuerdo con Neymar es un paso más en la recuperación de la marca Superdry bajo el fundador, Julian Dunkerton, que fue confirmado [ayer] como consejero delegado permanente de la empresa.  

La relación con Neymar Jr verá a Superdry comprometerse con una causa cercana al corazón del futbolista, el Instituto Projeto Neymar Jr. (iNJR) ubicado en el vecindario Jardim Glória, en Praia Grande, donde  Neymar Jr creció. Actualmente, la asociación civil no lucrativa tiene más de 2.000 niños registrados. Trabaja para ampliar las oportunidades para niños, adolescentes y sus familias que viven en una situación de vulnerabilidad social, mediante la educación, cultura, deporte y salud.

«La pasión de Neymar por crear un cambio positivo mediante el Instituto Projeto Neymar Jr. se alinea con nuestros objetivos para producir el producto más sostenible, mientras protege nustro planeta y apoya a nuestro personal en todo lo que hacemos», explicó Julian Dunkerton. «Superdry hará lo adecuado por impulsar el cambio progresivo en nuestras comunidades globales dejando un legado medioambiental positive para la futura generación, mediante una de las muchas iniciativas que hemos previsto».

Además, Superdry se ha comprometido con una donación anual para apoyar al iNJR para ayudar a cambiar la vida de los jóvenes en Brasil, canalizado mediante el estilo sostenible que ayuda a proteger nuestro planeta y a nuestra plantilla.

«Neymar Jr tiene un estilo único dentro y fuera del campo», dijo el director creativo de Superdry, Phil Dickinson. «Nos encanta este enfoque a la vida y su creatividad encaja perfectamente con nuestro valor de marca de reflejar el espíritu de la aventura. Ya hacemos ropa interior increíble y nuestro objetivo es hacerlo aún mejor. Son un tejido de algodón orgánico súper cómodo, utilizando pretinas de poliéster reciclado que la hacen 100% sostenible y de producción responsable. Además de la ropa interior, trabajando con Neymar, estamos expandiendo nuestra colección para ofrecer esenciales de algodón orgánico dentro de una colección de ropa para dormir. Todo esto significa que puedes ir estiloso y hacer las cosas bien, aunque estés en el salón».

Neymar Jr. juega al fútbol actualmente para el Paris Saint-Germain y la Selección Nacional de Brasil. Ha ganado la Champions League, la Copa Libertadores así como trofeos nacionales en Francia, España y Brasil. En 2016 ganó la Medalla de Oro Olímpico con el Brazil National Team y ha demostrado ser uno de los mejores goleadores de todos los tiempos para el CBF. Neymar Jr. tiene una masiva audiencia en las redes sociales con más de 143 millones de seguidores solo en Instagram. Este alcance, combinado con una pasión por las causas sociales, le convierte en el socio perfecto para Superdry para la Grow Future Thinking.

Superdry es una marca contemporánea centrada en ofrecer productos de alto estilo y calidad superior en cuatro colecciones. Inspirada por las culturas de América, Japón y Gran Bretaña, Superdry ofrece un estilo de vida artesanal y relajada con contenido atractivo. Los métodos de fabricación, atención al detalle, materiales premium y arte hecho a mano son los detalles de la firma de las colecciones. Superdry tiene una importante presencia global en 65 países. Nuestra experiencia digital Superdry.com vende con seguridad a más de 100 países en todo el mundo.  

Nuestra misión de marca es inspirar y atraer a consumidores obsesionados con el estilo, dejando un legado medioambiental positivo.

www.superdry.com

Foto – https://mma.prnewswire.com/media/1387886/Superdry_Neymar_1.jpg
Foto – https://mma.prnewswire.com/media/1387887/Superdry_Neymar_2.jpg 
Foto – https://mma.prnewswire.com/media/1387889/Superdry_Neymar_3.jpg

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

Contacto: superdry@exposure.net

La superestrella global Neymar Jr. une fuerzas con Superdry

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

<img id="prnejpg615aleft" title="GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH…

– La superestrella global Neymar Jr. une fuerzas con Superdry en la colección de ropa interior de algodón orgánico  

LONDRES, 17 de diciembre de 2020 /PRNewswire/ — La estrella futbolística brasileña Neymar Jr. se une a la familia Superdry en un acuerdo global de tres años que lidera la sostenibilidad con una colección de ropa interior y para dormir 100% orgánica.

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

La alianza marca un hito en la historia de Superdry, que verá el lanzamiento de la marca en 2021 amplificando el mensaje de estilo sostenible a una audiencia global. Unir fuerzas con la leyenda futbolística e icono de estilo promoverá la visión sostenible de Superdry para el futuro de la moda. Superdry se ha comprometido a convertirse en una marca de algodón 100% orgánico para 2030 y ya apoya a 400 agriculores en la India, en una transición a la agricultura orgánica, como parte de la iniciativa Grow Future Thinking de la marca.

Al unirse a la familia Superdry, Neymar Jr. destacó:

«Obviamente, cuando hablamos de ropa, del tipo que sea, lo primero que queremos es comodidad. No es diferente con ropa interior y de dormir. Pero cuando añades sostenibilidad para las primeras condiciones, Superdry es, incuestionablemente, lo mejor que hemos encontrado. Estoy muy contento con el desarrollo y potencial de esta asociación».

El acuerdo con Neymar es un paso más en la recuperación de la marca Superdry bajo el fundador, Julian Dunkerton, que fue confirmado [ayer] como consejero delegado permanente de la empresa.  

La relación con Neymar Jr verá a Superdry comprometerse con una causa cercana al corazón del futbolista, el Instituto Projeto Neymar Jr. (iNJR) ubicado en el vecindario Jardim Glória, en Praia Grande, donde  Neymar Jr creció. Actualmente, la asociación civil no lucrativa tiene más de 2.000 niños registrados. Trabaja para ampliar las oportunidades para niños, adolescentes y sus familias que viven en una situación de vulnerabilidad social, mediante la educación, cultura, deporte y salud.

«La pasión de Neymar por crear un cambio positivo mediante el Instituto Projeto Neymar Jr. se alinea con nuestros objetivos para producir el producto más sostenible, mientras protege nustro planeta y apoya a nuestro personal en todo lo que hacemos», explicó Julian Dunkerton. «Superdry hará lo adecuado por impulsar el cambio progresivo en nuestras comunidades globales dejando un legado medioambiental positive para la futura generación, mediante una de las muchas iniciativas que hemos previsto».

Además, Superdry se ha comprometido con una donación anual para apoyar al iNJR para ayudar a cambiar la vida de los jóvenes en Brasil, canalizado mediante el estilo sostenible que ayuda a proteger nuestro planeta y a nuestra plantilla.

«Neymar Jr tiene un estilo único dentro y fuera del campo», dijo el director creativo de Superdry, Phil Dickinson. «Nos encanta este enfoque a la vida y su creatividad encaja perfectamente con nuestro valor de marca de reflejar el espíritu de la aventura. Ya hacemos ropa interior increíble y nuestro objetivo es hacerlo aún mejor. Son un tejido de algodón orgánico súper cómodo, utilizando pretinas de poliéster reciclado que la hacen 100% sostenible y de producción responsable. Además de la ropa interior, trabajando con Neymar, estamos expandiendo nuestra colección para ofrecer esenciales de algodón orgánico dentro de una colección de ropa para dormir. Todo esto significa que puedes ir estiloso y hacer las cosas bien, aunque estés en el salón».

Neymar Jr. juega al fútbol actualmente para el Paris Saint-Germain y la Selección Nacional de Brasil. Ha ganado la Champions League, la Copa Libertadores así como trofeos nacionales en Francia, España y Brasil. En 2016 ganó la Medalla de Oro Olímpico con el Brazil National Team y ha demostrado ser uno de los mejores goleadores de todos los tiempos para el CBF. Neymar Jr. tiene una masiva audiencia en las redes sociales con más de 143 millones de seguidores solo en Instagram. Este alcance, combinado con una pasión por las causas sociales, le convierte en el socio perfecto para Superdry para la Grow Future Thinking.

Superdry es una marca contemporánea centrada en ofrecer productos de alto estilo y calidad superior en cuatro colecciones. Inspirada por las culturas de América, Japón y Gran Bretaña, Superdry ofrece un estilo de vida artesanal y relajada con contenido atractivo. Los métodos de fabricación, atención al detalle, materiales premium y arte hecho a mano son los detalles de la firma de las colecciones. Superdry tiene una importante presencia global en 65 países. Nuestra experiencia digital Superdry.com vende con seguridad a más de 100 países en todo el mundo.  

Nuestra misión de marca es inspirar y atraer a consumidores obsesionados con el estilo, dejando un legado medioambiental positivo.

www.superdry.com

Foto – https://mma.prnewswire.com/media/1387886/Superdry_Neymar_1.jpg
Foto – https://mma.prnewswire.com/media/1387887/Superdry_Neymar_2.jpg 
Foto – https://mma.prnewswire.com/media/1387889/Superdry_Neymar_3.jpg

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

 

Contacto: superdry@exposure.net

New Vehicle Sales Expected to Close 2020 Stronger Than Anticipated, According to Edmunds

SANTA MONICA, Calif., Dec. 17, 2020 /PRNewswire/ — The car shopping experts at Edmunds forecast that 4,036,744 new cars and trucks will be sold in the U.S. in the fourth quarter of 2020. This reflects a 2.8% increase in sales from the third quarter but a 5.7% decrease from Q4 of 2019. Edmunds analysts also estimate that 14,416,447 new vehicles will be sold in 2020, which reflects a 15.5% decrease in sales from 2019. Although this will put 2020 on track to be the lowest sales year for the automotive…

SANTA MONICA, Calif., Dec. 17, 2020 /PRNewswire/ — The car shopping experts at Edmunds forecast that 4,036,744 new cars and trucks will be sold in the U.S. in the fourth quarter of 2020. This reflects a 2.8% increase in sales from the third quarter but a 5.7% decrease from Q4 of 2019. Edmunds analysts also estimate that 14,416,447 new vehicles will be sold in 2020, which reflects a 15.5% decrease in sales from 2019. Although this will put 2020 on track to be the lowest sales year for the automotive industry since 2012, Edmunds experts say that the number is much stronger than expected given major disruptions created by the outbreak of the coronavirus (COVID-19) pandemic.

«A big comeback story of 2020 is without a doubt the recovery of retail vehicle sales» – Jessica Caldwell, Edmunds

«Thinking back to the dire state of the market at the outset of the pandemic, it’s such a testament to the incredible durability of the entire automotive industry — and the resilience of the American consumer — that we’ve seen such a healthy rebound in new car purchases this year,» said Jessica Caldwell, Edmunds’ executive director of insights.  «A big comeback story of 2020 is without a doubt the recovery of retail vehicle sales, which have nearly returned to pre-pandemic levels.»

Edmunds experts note that the steady rise in average transaction prices (ATP) was another bright spot for the industry, because the increase also helped drive profitability for automakers and dealers. Edmunds analysts anticipate that the ATP for new vehicles will surpass the $40,000 mark for the first time on record in December as consumers continue to show no qualms about upsizing their purchases in favor of bigger vehicles with more amenities.

«It’s certainly not much of a buyer’s market right now: Inventory is still in short supply in certain areas, and automakers and dealers aren’t faced with the pressure to use big discounts to clear out their lots like they normally do at this time of year,» said Caldwell. «Although that’s not stopping higher-earning consumers from continuing to enter the new market like they have throughout 2020, car shoppers who are a bit more price-sensitive might want to skip holiday shopping and wait until next year if they’re looking for big bargains.»

Looking ahead to 2021, Edmunds analysts note that there are still uncertainties ahead, but they remain confident that industry sales will continue at a steady pace without a dramatic decline like the one seen at the outset of the pandemic.

«Even if we face another wave of retail shutdowns, the good news is that dealers are far better prepared now for selling virtually than ever before,» said Caldwell. «And vaccines on the way should only help keep consumer confidence high.»

QUARTERLY SALES VOLUME FORECAST, BY MANUFACTURER

Sales
Volume

2020 Q4
Forecast

Q4 2019
Sales

Q3 2020
Sales

Change
from Q4
2019

Change
from Q3
2020

GM

753,811

735,909

665,277

2.4%

13.3%

Toyota

652,940

604,017

558,449

8.1%

16.9%

Ford

517,309

601,862

551,796

-14.0%

-6.2%

FCA

498,042

542,519

507,351

-8.2%

-1.8%

Honda

365,915

401,961

388,433

-9.0%

-5.8%

Hyundai/Kia

341,337

340,482

339,586

0.3%

0.5%

Nissan

224,231

301,291

221,150

-25.6%

1.4%

VW/Audi

135,282

150,807

135,063

-10.3%

0.2%

Industry

4,036,744

4,280,263

3,924,968

-5.7%

2.8%

QUARTERLY MARKET SHARE FORECAST, BY MANUFACTURER

Market
Share

2020 Q4
Forecast

 Q4 2019
Sales

Q3 2020
Sales

Change
from Q4
2019

Change
from Q3
2020

GM

18.7%

17.2%

16.9%

8.6%

10.2%

Toyota

16.2%

14.1%

14.2%

14.6%

13.7%

Ford

12.8%

14.1%

14.1%

-8.9%

-8.8%

FCA

12.3%

12.7%

12.9%

-2.7%

-4.6%

Honda

9.1%

9.4%

9.9%

-3.5%

-8.4%

Hyundai/Kia

8.5%

8.0%

8.7%

6.3%

-2.3%

Nissan

5.6%

7.0%

5.6%

-21.1%

-1.4%

VW/Audi

3.4%

3.5%

3.4%

-4.9%

-2.6%

 

ANNUAL SALES VOLUME FORECAST, BY MANUFACTURER

SALES
VOLUME

2020 Forecast

2019 Sales

Change from
2019

GM

2,530,168

2,887,046

-12.4%

Toyota

2,105,165

2,382,852

-11.7%

Ford

2,019,304

2,422,698

-16.7%

FCA

1,819,247

2,203,663

-17.4%

Honda

1,346,634

1,608,170

-16.3%

Hyundai/Kia

1,224,397

1,323,496

-7.5%

Nissan

880,315

1,345,681

-34.6%

VW/Audi

492,539

587,433

-16.2%

Industry

14,416,447

17,058,892

-15.5%

ANNUAL MARKET SHARE FORECAST, BY MANUFACTURER

Market  Share

2020  Forecast

2019 Sales

Change from
2019

GM

17.6%

16.9%

4%

Toyota

14.6%

14.0%

5%

Ford

14.0%

14.2%

-1%

FCA

12.6%

12.9%

-2%

Honda

9.3%

9.4%

-1%

Hyundai/Kia

8.5%

7.8%

9%

Nissan

6.1%

7.9%

-23%

VW/Audi

3.4%

3.4%

-1%

More insight into recent auto industry trends can be found in the Edmunds Industry Center at http://www.edmunds.com/industry-center/.

About Edmunds

Edmunds guides car shoppers online from research to purchase. With in-depth reviews of every new vehicle, shopping tips from an in-house team of experts, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price and buy a car with confidence. Regarded as one of America’s best workplaces by Fortune and Great Place to Work, Edmunds is based in Santa Monica, California, and has a satellite office in Detroit, Michigan. Follow us on Twitter, Facebook and Instagram.

CONTACT:
Talia James-Armand
Associate Director, PR & Communications
PR@Edmunds.com
310-309-4900
http://edmunds.com/about/press

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SOURCE Edmunds

New Vehicle Sales Expected to Close 2020 Stronger Than Anticipated, According to Edmunds

SANTA MONICA, Calif., Dec. 17, 2020 /PRNewswire/ — The car shopping experts at Edmunds forecast that 4,036,744 new cars and trucks will be sold in the U.S. in the fourth quarter of 2020. This reflects a 2.8% increase in sales from the third quarter but a 5.7% decrease from Q4 of 2019. Edmunds analysts also estimate that 14,416,447 new vehicles will be sold in 2020, which reflects a 15.5% decrease in sales from 2019. Although this will put 2020 on track to be the lowest sales year for the automotive…

SANTA MONICA, Calif., Dec. 17, 2020 /PRNewswire/ — The car shopping experts at Edmunds forecast that 4,036,744 new cars and trucks will be sold in the U.S. in the fourth quarter of 2020. This reflects a 2.8% increase in sales from the third quarter but a 5.7% decrease from Q4 of 2019. Edmunds analysts also estimate that 14,416,447 new vehicles will be sold in 2020, which reflects a 15.5% decrease in sales from 2019. Although this will put 2020 on track to be the lowest sales year for the automotive industry since 2012, Edmunds experts say that the number is much stronger than expected given major disruptions created by the outbreak of the coronavirus (COVID-19) pandemic.

«A big comeback story of 2020 is without a doubt the recovery of retail vehicle sales» – Jessica Caldwell, Edmunds

«Thinking back to the dire state of the market at the outset of the pandemic, it’s such a testament to the incredible durability of the entire automotive industry — and the resilience of the American consumer — that we’ve seen such a healthy rebound in new car purchases this year,» said Jessica Caldwell, Edmunds’ executive director of insights.  «A big comeback story of 2020 is without a doubt the recovery of retail vehicle sales, which have nearly returned to pre-pandemic levels.»

Edmunds experts note that the steady rise in average transaction prices (ATP) was another bright spot for the industry, because the increase also helped drive profitability for automakers and dealers. Edmunds analysts anticipate that the ATP for new vehicles will surpass the $40,000 mark for the first time on record in December as consumers continue to show no qualms about upsizing their purchases in favor of bigger vehicles with more amenities.

«It’s certainly not much of a buyer’s market right now: Inventory is still in short supply in certain areas, and automakers and dealers aren’t faced with the pressure to use big discounts to clear out their lots like they normally do at this time of year,» said Caldwell. «Although that’s not stopping higher-earning consumers from continuing to enter the new market like they have throughout 2020, car shoppers who are a bit more price-sensitive might want to skip holiday shopping and wait until next year if they’re looking for big bargains.»

Looking ahead to 2021, Edmunds analysts note that there are still uncertainties ahead, but they remain confident that industry sales will continue at a steady pace without a dramatic decline like the one seen at the outset of the pandemic.

«Even if we face another wave of retail shutdowns, the good news is that dealers are far better prepared now for selling virtually than ever before,» said Caldwell. «And vaccines on the way should only help keep consumer confidence high.»

QUARTERLY SALES VOLUME FORECAST, BY MANUFACTURER

Sales
Volume

2020 Q4
Forecast

Q4 2019
Sales

Q3 2020
Sales

Change
from Q4
2019

Change
from Q3
2020

GM

753,811

735,909

665,277

2.4%

13.3%

Toyota

652,940

604,017

558,449

8.1%

16.9%

Ford

517,309

601,862

551,796

-14.0%

-6.2%

FCA

498,042

542,519

507,351

-8.2%

-1.8%

Honda

365,915

401,961

388,433

-9.0%

-5.8%

Hyundai/Kia

341,337

340,482

339,586

0.3%

0.5%

Nissan

224,231

301,291

221,150

-25.6%

1.4%

VW/Audi

135,282

150,807

135,063

-10.3%

0.2%

Industry

4,036,744

4,280,263

3,924,968

-5.7%

2.8%

QUARTERLY MARKET SHARE FORECAST, BY MANUFACTURER

Market
Share

2020 Q4
Forecast

 Q4 2019
Sales

Q3 2020
Sales

Change
from Q4
2019

Change
from Q3
2020

GM

18.7%

17.2%

16.9%

8.6%

10.2%

Toyota

16.2%

14.1%

14.2%

14.6%

13.7%

Ford

12.8%

14.1%

14.1%

-8.9%

-8.8%

FCA

12.3%

12.7%

12.9%

-2.7%

-4.6%

Honda

9.1%

9.4%

9.9%

-3.5%

-8.4%

Hyundai/Kia

8.5%

8.0%

8.7%

6.3%

-2.3%

Nissan

5.6%

7.0%

5.6%

-21.1%

-1.4%

VW/Audi

3.4%

3.5%

3.4%

-4.9%

-2.6%

 

ANNUAL SALES VOLUME FORECAST, BY MANUFACTURER

SALES
VOLUME

2020 Forecast

2019 Sales

Change from
2019

GM

2,530,168

2,887,046

-12.4%

Toyota

2,105,165

2,382,852

-11.7%

Ford

2,019,304

2,422,698

-16.7%

FCA

1,819,247

2,203,663

-17.4%

Honda

1,346,634

1,608,170

-16.3%

Hyundai/Kia

1,224,397

1,323,496

-7.5%

Nissan

880,315

1,345,681

-34.6%

VW/Audi

492,539

587,433

-16.2%

Industry

14,416,447

17,058,892

-15.5%

ANNUAL MARKET SHARE FORECAST, BY MANUFACTURER

Market  Share

2020  Forecast

2019 Sales

Change from
2019

GM

17.6%

16.9%

4%

Toyota

14.6%

14.0%

5%

Ford

14.0%

14.2%

-1%

FCA

12.6%

12.9%

-2%

Honda

9.3%

9.4%

-1%

Hyundai/Kia

8.5%

7.8%

9%

Nissan

6.1%

7.9%

-23%

VW/Audi

3.4%

3.4%

-1%

More insight into recent auto industry trends can be found in the Edmunds Industry Center at http://www.edmunds.com/industry-center/.

About Edmunds

Edmunds guides car shoppers online from research to purchase. With in-depth reviews of every new vehicle, shopping tips from an in-house team of experts, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price and buy a car with confidence. Regarded as one of America’s best workplaces by Fortune and Great Place to Work, Edmunds is based in Santa Monica, California, and has a satellite office in Detroit, Michigan. Follow us on Twitter, Facebook and Instagram.

CONTACT:
Talia James-Armand
Associate Director, PR & Communications
PR@Edmunds.com
310-309-4900
http://edmunds.com/about/press

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/new-vehicle-sales-expected-to-close-2020-stronger-than-anticipated-according-to-edmunds-301195166.html

SOURCE Edmunds

Haitong International First Announces Net Zero Carbon Emissions Target among all HK Financial Institutions

HONG KONG, Dec. 17, 2020 /PRNewswire/ — Haitong International Securities Group Limited («Haitong International», Stock Code: 665.HK) recently published its first Haitong International ESG (Environmental, Social and Governance) Statement, pledging to achieve Carbon Neutrality by the end of 2025 with ESG practices implemented to promote Energy Conservation and Sustainable Finance. This is the first publicized commitment for Carbon Neutrality in Hong Kong financial circle, 25 years ahead of the city’s target.

Dr….

HONG KONG, Dec. 17, 2020 /PRNewswire/ — Haitong International Securities Group Limited («Haitong International», Stock Code: 665.HK) recently published its first Haitong International ESG (Environmental, Social and Governance) Statement, pledging to achieve Carbon Neutrality by the end of 2025 with ESG practices implemented to promote Energy Conservation and Sustainable Finance. This is the first publicized commitment for Carbon Neutrality in Hong Kong financial circle, 25 years ahead of the city’s target.

Dr. Lin Yong, JP, Deputy Chairman and CEO of Haitong International, said: «Haitong International is committed to providing comprehensive professional financial services for its clients around the world, and at the same time strives to implement ESG principles across all areas of its operations. In the future, Haitong International will continue to create positive environmental and social values through each of its businesses and decisions. Capitalizing on our unique capital intermediary role in investment, financing, consultancy, research and brokerage, Haitong International is capable of bringing ‘Impact Investment’ into play and strives to become a world’s leading investment bank with a clear focus on sustainable finance, contributing to Hong Kong’s position as a global ESG investment hub in Asia

According to the Statement, Haitong International will gradually cut down on its carbon emissions through reducing energy consumption and utilizing renewable energy. Carbon credits will be purchased to offset any remaining carbon emissions to achieve Net Zero Carbon Emissions, i.e. Carbon Neutrality by the end of 2025.

Haitong International will also advocate the «Reduce, Reuse, Recycle» concept throughout the Group, and aims to power its operations with 100% renewable energy and reduce its annual paper consumption and waste generation per capita by at least 30% by the end of 2025 (compared to the end of 2020). The Group encourages replacing high carbon-emitting business activities such as business trips and bulk printing with alternatives. The Group will keep track of its greenhouse gas emission metrics in line with the ISO 14064 standard and disclose the data in its annual ESG report.

In support of Sustainable Finance, Haitong International aims to deploy or provide USD20 billion in ESG and sustainable financing and investment by the end of 2025. To achieve this, Haitong International will establish a firm-wide incentive system to encourage its staff to devote efforts towards green financing and sustainable businesses such as green bonds and ESG-themed products.

Haitong International will also include ESG risk assessment in its investment decision-making process, and gradually turn away from heavily polluting and energy-wasting corporate financing and investment activities. It will proactively support the development of renewable and clean energy, environmental protection and green industries.

In addition, Haitong International has set up the ESG Committee and ESG Executive Office under the Group’s Executive Committee, responsible for managing the Group’s ESG initiatives and directing the implementation of the above ESG strategies throughout the Group’s global operations.

In October 2020, Haitong International launched the Haitong MSCI China A ESG ETF (Ticker: 3031.HK), which is currently the only ETF in Hong Kong offering broad ESG investment exposure on China A-shares. As of 1 December 2020, Haitong International has underwritten 13 green bond issuances, amounting to a total of more than USD3.2 billion. In the ECM space, Haitong International has participated in green projects including China Evergrande New Energy Vehicle’s equity placement and the IPO of Beijing Enterprises Urban Resources in Hong Kong this year.

Cision View original content:http://www.prnewswire.com/news-releases/haitong-international-first-announces-net-zero-carbon-emissions-target-among-all-hk-financial-institutions-301195187.html

SOURCE Haitong International

Poor credit isn’t just affecting Americans’ finances–it’s impacting their entire lifestyle, new Credit Sesame survey finds

SAN FRANCISCO, Dec. 17, 2020 /PRNewswire/ — Americans with poor credit are being hit hard by the system, and they know it, a new survey from Credit Sesame finds. Moreover, their experience of the credit system differs greatly from those with good credit and impacts nearly every aspect of their lives—from mental…

SAN FRANCISCO, Dec. 17, 2020 /PRNewswire/ — Americans with poor credit are being hit hard by the system, and they know it, a new survey from Credit Sesame finds. Moreover, their experience of the credit system differs greatly from those with good credit and impacts nearly every aspect of their lives—from mental health and personal relationships to living situations.

According to the research, which surveyed 5,000 adults in the United States, those with poor credit scores (300-549) are overwhelmingly young, female, and have a high school education or less. They’ve also been hit harder by the pandemic than most—61 percent said it would take them between one and five years or more to recover financially, compared to 34 percent of Americans overall. And, they report a completely different experience with credit than the norm. Half (50 percent) said their first experience with credit was negative, and even more—61 percent—said their overall experience with credit was negative, compared to 18 percent of Americans overall.

«When I went to college they basically threw me a credit card and I didn’t know how to do it or what it was really all about,» said a respondent in the survey. «So I maxed them out and then was given more to spend and maxed that out and then screwed myself over.»

This dichotomy is especially evident in how a credit score has hurt or helped them. Almost all Americans with poor credit (94 percent) can identify how their credit score has negatively affected them in life. Over half (57 percent) have to operate on cash or debit because they don’t have a credit card, and half can’t buy a home or qualify for a car loan. Further:

  • 28 percent can’t rent the apartment they want
  • 22 percent can’t lease a cell phone
  • 20 percent can’t get a business loan
  • 19 percent have had to live with their parents longer than preferred
  • 14 percent have missed out on a job opportunity
  • 10 percent have had problems with romantic relationships

Of those with poor credit, 79 percent say their credit score induces negative feelings: 49 percent are «worried», 46 percent are «ashamed», and 30 percent are «angry». This presents a striking difference with Americans with good or excellent credit who cite the positive feelings their credit score induces: 40 percent are «proud», 40 percent are «happy», and 34 percent feel «fine». Almost half of those with poor credit (49 percent) try to hide their credit score from others—nearly twice as many as the broader population (26 percent).

«It’s expensive to be credit poor, and the costs are more than just financial,» said Jay Moon, General Manager of Credit, Credit Sesame. «Our recent survey shows that poor credit takes a toll on mental health and the kinds of lifestyle opportunities people can access. The term ‘credit worthiness’ gets thrown around a lot, but this survey shows that it’s also about someone’s self worth and how they operate day-to-day.»

When asked what factors had contributed to their credit score, 89 percent of those with poor credit cited barriers: almost half (48 percent) have bills in collections, 40 percent say they can’t keep up with bills or can’t afford to make payments, 32 percent have had unexpected medical expenses, and 28 percent have been unemployed for longer than six months.

This contrasts starkly with the experience of those who have good (640-719) or excellent (720+) credit, who cited positives (87 percent) rather than barriers:

  • 56 percent said they had many years of good credit history – just four percent of those with poor credit said this
  • 50 percent said they had always kept up on expenses – just three percent of those with poor credit said this
  • 49 percent said they had never or rarely made a late payment – less than five percent of those with poor credit said this
  • 45 percent said they had worked really hard to build good credit – less than five percent of those with poor credit said this

And, people with poor credit believe the system is unfair. Whereas 66 percent of respondents overall said they believed their credit score was an accurate reflection of whether they could be trusted to pay back a loan, just 38 percent of those with poor credit agreed. Furthermore, about a third (34 percent) of those with poor credit believe the financial services sector exists to hurt them.

While they are clearly frustrated with a system that appears to be stacked against them, many with poor credit say they are working hard to improve their credit score and financial situation by reducing debt (29 percent), signing up for a credit monitoring service (15 percent), working side jobs (14 percent), and using credit cards carefully (14 percent)—just 19 percent have given it up as a lost cause.

«The good news is that we are seeing more and more consumers take control of their own data to improve their credit score,» said Moon. «It’s a long game, but it starts with small steps.»

Methodology
Credit Sesame conducted this research using an online survey prepared by Method Research and distributed by Dynata among n=5,000 adults in the United States. The sample was balanced by census targets for age, gender and ethnicity to be nationally representative of the US population. Data was collected from October 16 to October 30, 2020. 

About Credit Sesame
Credit Sesame’s mission is to help consumers work toward financial stability and ultimately create better opportunities for themselves and their families. Strong credit health is inextricably linked to financial health and stability, and with the launch of Sesame Cash, Credit Sesame will help consumers manage both. Credit Sesame has helped millions of consumers improve their credit scores, increase their approval odds, lower the cost of credit and save money. Credit Sesame is funded by leading venture capital firms and strategic investors, including Menlo Ventures, Inventus Capital, Globespan Capital, IA Capital Groups, NortonLifeLock, Capital One Ventures, and Stanford University, among others. Credit Sesame currently operates in the U.S. and Canada. For more information on Credit Sesame, visit www.creditsesame.com and follow on Facebook, Twitter and LinkedIn.

 

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SOURCE Credit Sesame

Canoo Unveils Fully-Electric Multi-Purpose Delivery Vehicle to Offer Best-in-Class Total Cost of Ownership

LOS ANGELES, Dec. 17, 2020 /PRNewswire/ — Canoo, a company developing breakthrough electric vehicles (EVs), revealed today its all-electric multi-purpose…

LOS ANGELES, Dec. 17, 2020 /PRNewswire/ — Canoo, a company developing breakthrough electric vehicles (EVs), revealed today its all-electric multi-purpose delivery vehicle to be priced starting at approximately $33,000.i The vehicle is purposefully designed to maximize return on investment for its customers. It is based on Canoo’s proprietary electric platform and will be offered in two initial size variants, with others to follow. Limited availability will begin in 2022, with scaled production and launch planned for 2023. With its multi-purpose delivery vehicle, Canoo plans to offer customers best-in-class total cost of ownership, class-leading cargo volume, and functionally-designed features.ii Customers can pre-order the multi-purpose delivery vehicle for a refundable deposit of $100 per vehicle at www.canoo.com/mpdv.

«We created our multi-purpose delivery vehicle from the inside out, with the ergonomics of the driver in mind and with attention to detail to help them be happier and more productive at work,» said Tony Aquila, Executive Chairman, Canoo. «The vehicle is affordable and offers greater cargo capacity than the current electric delivery offerings in its class. We aim to lower the total cost of ownership and increase return on investment for everyone from local small business owners to large fleets.»

Multi-Purpose for Multiple Use Cases

As an integral part of Canoo’s business strategy, the functional design of the multi-purpose delivery vehicle is meant to service a wide range of customers. It was built specifically with the needs of small businesses and large last-mile delivery companies in mind. The design of the model paired with the best-in-class total cost of ownership (TCO) also makes it a great option for independent contractors, utilities, service technicians and many more.

Large customers, such as last-mile and package delivery fleets, retailers, major corporations and logistics companies, also have the option to co-develop a custom vehicle with Canoo to meet their specific requirements.

Best-in-Class Total Cost of Ownership & Cargo Volume

With this vehicle, Canoo plans to achieve best-in-class total cost of ownership through range and space efficiency, as well as durability and low maintenance costs. Leveraging the company’s proprietary platform is expected to reduce material and service costs, passing on considerable savings to customers.

Canoo’s proprietary electric vehicle platform is the flattest in the industry and has enabled potentially class-leading interior cargo volume on a small vehicle footprint. Interior volume is also maximized through Canoo’s signature driver-forward architecture, which was designed with safety in mind. Canoo estimates that its multi-purpose delivery vehicle customers can achieve between $50,000 to $80,000 improvement on return on capital over six to seven years, depending on the use case, as compared to other top selling delivery vehicles.

Productivity is our Passion

To maximize user functionality, the production vehicle plans to offer a bi-directional onboard charger in lieu of adding a separate DC-AC converter, which will transform the vehicle into a power plant for equipment and tools. A 125V or 240V AC output power plug can be incorporated into the vehicle so tools such as saws, drills and air compressors can be conveniently powered up at remote destinations. The vehicle also enables various workstations. For example, drivers who have to take notes per delivery or job will have the ability to place a laptop or other devices to the left of the driver’s seat.

The vehicle was designed from the inside out to be sensitive to the ergonomics and productivity of the people using it. Additional vehicle customization examples that focus on ergonomics and productivity gains include high roof height, storage lockers, roll-up style door, ramp slide outs and more.iii Both vehicle variants are designed to offer a low step in height of 17 inches, allowing easy and comfortable access to the vehicle. With the space efficiency afforded by Canoo’s multi-purpose delivery vehicle, fleets can accommodate higher storage capacities to meet the increasing demands of their customers.

The vehicle enables greater «up time,» or the actual hours of use, through a range of unique benefits, including:

  • Greater cargo space with nearly 30% more parcel volume than other leading delivery vehicles in comparable segments.
  • Range efficiency means more stops can be made on a single charge, helping to lower operating costs.
  • Energy efficiency provides considerable savings in terms of operating expenses because the vehicle can go further per kilowatt of energy than the competition.
  • Urban maneuverability enabled by Canoo’s steer-by-wire technology which eliminates hand-over-hand driving and increases range of motion and route options. 

Anticipated Vehicle Specificationsiv

The multi-purpose delivery vehicle is a ground up electric design, meaning it was not retrofitted or designed based off of a gas- or diesel-powered model. This has enabled a more thoughtful, reliable and efficient EV design made specifically for people to use the vehicle as a workspace, such as plugging in their tools for a remote job.

The multi-purpose delivery vehicle will be built on Canoo’s proprietary EV platform which features a steel frame construction, transverse composite leaf springs, a double wishbone suspension system, variable ratio steer-by-wire and brake-by-wire. The vehicle will be fully connected with data reporting capabilities and will feature Level 2.5 autonomy and over-the-air software updates. The vehicle will also support cutting-edge software-as-a-service (SaaS) to help fleets improve their total cost of professional ownership (TCPO) by allowing them to manage their assets, route plan, run diagnostics and support drivers with safety, awareness and ergonomic information. Canoo’s industry leading steer-by-wire system will enable a smooth transition into self-driving capabilities once full autonomy becomes commercially available. Steer-by-wire also helps accelerate the internationalization plans for the vehicle, allowing for rapid deployment of a right-hand drive offering.

The two vehicle variants, multi-purpose delivery vehicle 1 (MPDV1) and multi-purpose delivery vehicle 2 (MPDV2), are expected to offer three battery sizes—80, 60 and 40 kilowatt-hours (kWh)—with the 80-kWh size featuring a DC Fast Charging time of 28 minutes from 20% to 80% charge.

MPDV1

Offering more capacity at an affordable price, the MPDV1’s superior range efficiency and urban mobility is enabled by a space efficient footprint. The vehicle is also designed to fit within many height restricted areas like parking garages.

Dimensions & Capacities

Class

1

Length, Width, Height

14.4 feet, 6.4 feet, 6.2 feet

Wheelbase

9.4 feet

Step in Height

17 inches

Track Front/Rear

66.4 inches/ 65.6 inches

Tire Size

215/60R18

Ground Clearance

7.3 inches

Cargo Volume (rear of bulkhead)

200 cubic feet

Cargo Volume (cabin)

30 cubic feet

Total Cargo Volume

230 cubic feet

Payload

80

kWh battery

1540
pounds

60

kWh battery

1760
pounds

40

kWh battery

1980

pounds

Curb Mass

80

kWh battery

4190

pounds

60

kWh battery

3970

pounds

40

kWh battery

3750
pounds

GVM

5730 pounds

Drive Unit

One Permanent Magnet Synchronous Electric Motor

Peak Motor Torque

236 lb-ft

Power of Electric Motor

200 horsepower

Front Wheel Drive

Battery Pack & Charging Cells

Battery Capacity

80/60/40 kWh

Estimated WLTP Range

80

kWh battery

300

miles

60

kWh battery

250

miles

40

kWh battery

170

miles

Estimated EPA Range

80

kWh battery

230

miles

60

kWh battery

190

miles

40

kWh battery

130

miles

Liquid Cooling

Cylindrical Cells

21/700

MPDV2

The MPDV2’s roof and step-in height enable individuals to easily walk in/out of the vehicle, and with nearly 6.5 feet of interior height throughout, it is tall enough to accommodate a standing position while inside, leading to greater usability and comfort for drivers.

Dimensions & Capacities

Class

1

Length, Width, Height

17.1 feet, 7.2 feet, 8.4 feet

Wheelbase

9.4 feet

Step in Height

17 inches

Track Front/Rear

66.4 inches/ 65.6 inches

Tire Size

215/60R18

Ground Clearance

7.3 inches

Cargo Volume (rear of bulkhead)

450 cubic feet

Cargo Volume (cabin)

50 cubic feet

Total Volume

500 cubic feet

Payload

80

kWh battery

1320
pounds

60

kWh battery

1540
pounds

40

kWh battery

1760
pounds

Curb Mass

80

kWh battery

4410
pounds

60

kWh battery

4190
pounds

40

kWh battery

3970

pounds

GVM

5730 pounds

Drive Unit

One Permanent Magnet Synchronous Electric Motor

Peak Motor Torque

236 lb-ft

Power of Electric Motor

200 horsepower

Front Wheel Drive

Battery Pack & Charging

Battery Capacity

80/60/40 kWh

Estimated WLTP Range

80

kWh battery

250

miles

60

kWh battery

190

miles

40

kWh battery

110

miles

Estimated EPA Range

80

kWh battery

190

miles

60

kWh battery

140

miles

40

kWh battery

90

miles

Liquid Cooling

Cylindrical Cells

21/700

MPDV3

Canoo is preparing to launch a third, larger variant that will be in the class 3 truck category, following the introduction of MPDV1 and MPDV2.

The Electric Revolution

As companies are increasingly pressured by both regulators and consumers to reduce their carbon footprint, the adoption of EVs among commercial delivery vehicles is expected to see a dramatic increase. This shift is projected to be led by the light commercial vehicle segment, an initial target segment for Canoo. The demand for EV light commercial vehicles in the United States, Europe and China is expected to grow at a 33% CAGR from 2019 to 2028, according to BloombergNEF.

Further, the growth and increase in efficiency of e-commerce has resulted in a change in consumer expectations with e-commerce providers increasingly pushing to reduce package delivery times from two days to the same day. According to Canoo commissioned research, it is projected that same day parcel delivery volumes in the United States will grow to 10 billion parcels by 2030, reflecting an approximate 23% annual growth rate since 2019. This change is expected to result in an increase in demand for smaller delivery vehicles that can efficiently execute smaller volume and more frequent delivery routes.

The vehicle is built off of Canoo’s platform, which has enabled the accelerated design and launch timelines of the company’s second vehicle model. Other variations of the multi-purpose delivery vehicle will follow, and Canoo plans to announce a service network at a later date. 

While a number of EV companies have recently announced plans to produce delivery vehicles, the last-mile delivery market is an entirely distinct segment and classification of vehicle differentiated from larger and midsize delivery vehicles and trucks. Last-mile delivery vehicles operate in predominantly urban environments with diverse use cases, thus requiring a compact size and maneuverability. The vehicles used are generally from the light commercial vehicles segment and a majority of the vehicles are from the class 1 category.

These class 1 vehicles carry the same stringent regulatory and crash testing requirements that passenger cars are subjected to. Canoo’s platform, which is specifically designed for class 1 vehicles, has been validated to support these crash requirements via its passenger vehicle program. This provides Canoo a significant competitive advantage as most of the players in the commercial vehicle space have not crash tested their platforms given their focus on larger sized vehicles.

Following its U.S. commercial debut, Canoo will look to launch the multi-purpose delivery vehicle in other markets such as Canada, Mexico and Europe. Customers looking for more information on the multi-purpose delivery vehicle can visit canoo.com.

About Canoo

Canoo is a Los Angeles-based company that has developed breakthrough electric vehicles, reinventing the automotive landscape with bold innovations in design, pioneering technologies, and a unique business model that defies traditional ownership to put customers first. Distinguished by its experienced team – numbering over 300 employees from leading technology and automotive companies – Canoo has designed a modular platform purpose-built to deliver maximum vehicle interior space and adaptable to support a wide range of vehicle applications for consumers and businesses.

For more information, please visit www.canoo.com.

For Canoo press materials, including photos, please visit press.canoo.com.

For investors, please visit investors.canoo.com.

Forward Looking Statements

The information in this press release includes «forward-looking statements» within the meaning of the «safe harbor» provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as «estimate,» «plan,» «project,» «forecast,» «intend,» «will,» «expect,» «anticipate,» «believe,» «seek,» «target» or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of financial and performance metrics, projections of market opportunity and market share, expectations and timing related to commercial product launches, ability to accelerate Canoo’s go-to-market strategy and capitalize on commercial opportunities, potential success of Canoo’s go-to-market strategy and expectations regarding vehicle specifications, pricing and total cost of ownership and expectations related to the timing of vehicle launches. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of Canoo’s and Hennessy Capital Acquisition Corp. IV’s («HCAC») management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Canoo and HCAC. These forward-looking statements are subject to a number of risks and uncertainties, including changes in domestic and foreign business, market, financial, political and legal conditions; the inability of the parties to successfully or timely consummate the proposed business combination, including the risk that any required regulatory approvals are not obtained, are delayed or are subject to unanticipated conditions that could adversely affect the combined company or the expected benefits of the proposed business combination or that the approval of the stockholders of HCAC or Canoo is not obtained; failure to realize the anticipated benefits of the proposed business combination; risks relating to the uncertainty of the projected financial information with respect to Canoo; risks related to the rollout of Canoo’s business and the timing of expected business milestones and commercial launch; risks related to future market adoption of Canoo’s offerings; risks related to Canoo’s go-to-market strategy and subscription business model; the effects of competition on Canoo’s future business; the amount of redemption requests made by HCAC’s public stockholders; the ability of HCAC or the combined company to issue equity or equity-linked securities in connection with the proposed business combination or in the future, and those factors discussed in HCAC’s final prospectus filed on March 4, 2019, Annual Report on Form 10-K for the fiscal year ended December 31, 2019 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 2020, June 30, 2020 and September 30, 2020, the registration statement on Form S-4 (together with all amendments thereto, the «Registration Statement») initially filed on September 18, 2020, and the definitive proxy statement / prospectus contained therein, in each case, under the heading «Risk Factors,» and other documents of HCAC filed, or to be filed, with the Securities and Exchange Commission («SEC»). If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that neither HCAC nor Canoo presently know or that HCAC and Canoo currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect HCAC’s and Canoo’s expectations, plans or forecasts of future events and views as of the date of this press release. HCAC and Canoo anticipate that subsequent events and developments will cause HCAC’s and Canoo’s assessments to change. However, while HCAC and Canoo may elect to update these forward-looking statements at some point in the future, HCAC and Canoo specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing HCAC’s and Canoo’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.

Important Information for Investors and Shareholders

In connection with the proposed business combination, HCAC has filed the Registration Statement with the SEC. Additionally, HCAC will file other relevant materials with the SEC in connection with the business combination. Copies may be obtained free of charge at the SEC’s web site at www.sec.gov. Security holders of HCAC are urged to read the Registration Statement and the other relevant materials when they become available before making any voting decision with respect to the proposed business combination because they will contain important information about the business combination and the parties to the business combination. The information contained on, or that may be accessed through, the websites referenced in this press release is not incorporated by reference into, and is not a part of, this press release.

Participants in the Solicitation

HCAC and its directors and officers may be deemed participants in the solicitation of proxies of HCAC’s stockholders in connection with the proposed business combination. Security holders may obtain more detailed information regarding the names, affiliations and interests of certain of HCAC’s executive officers and directors in the solicitation by reading HCAC’s Annual Report on Form 10-K for the fiscal year ended December 31, 2019, and the Registration Statement and other relevant materials filed with the SEC in connection with the business combination when they become available. Information concerning the interests of HCAC’s participants in the solicitation, which may, in some cases, be different than those of their stockholders generally, are set forth in the Registration Statement.

i Reflects the 40kWh base variant of the Canoo MPDV1. Final production vehicle pricing and specifications are subject to change.

ii Best-in-class determinations based on a comparison of the Canoo MPDV1 and MPDV2 against a representative set of leading comparably-sized competitor vehicles, including the Nissan E-NV200, Ford Transit Custom L2H2, Ford Transit L2H2 290, Mercedes Sprinter L1H1 RWD, Mercedes e-Vito L3, and Mercedes e-Sprinter L2H2, among others. Total cost of ownership assumptions include, among other considerations, 6-year vehicle life span, electricity costs ($0.17 / kW) less 10% charging inefficiency, average costs of gasoline and includes incentives/discounts for electric vehicles. All vehicles include insurance payments (benchmarked on MSRP). Assumes reduced annual maintenance costs for battery electric vehicles. Residual values benchmarked on Ford Transit L2H2.

iii Individual features available on select vehicles.

iv Vehicle specifications and performance metrics are prospective, reflecting current engineering and design direction, manufacturer simulations and EPA-estimated average range calculation methodology. Final production vehicle specifications and performance metrics are subject to change.

 

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SOURCE Canoo