Categoría: Aaron Sanchez

TORRANCE, California, June 18, 2020 /PRNewswire-HISPANIC PR WIRE/ — The all-new 2021 TLX sport sedan, arriving at dealerships this fall, continues Acura’s «Safety Through Innovation» approach to enhancing safety performance with the introduction of a world’s first passenger front airbag designed to address the issue of severe brain trauma commonly associated with angled frontal collisions. A new video, released by Acura today, highlights the new airbag and other new technologies in the 2021 TLX.

VIDEO LINK: https://youtu.be/ZvzOQTVURkU

This next-generation airbag technology is Acura’s latest advancement in occupant safety and ties back to earlier Acura innovations, including the world’s first vertically deploying front passenger airbag (1991), a unique design that reduced the potential for injury from a deploying airbag and was broadly adopted by the automobile industry in subsequent years. Similarly, the new front passenger airbag design first applied to the 2021 TLX this fall, co-developed by Honda R&D Americas and safety systems supplier, Autoliv, is now being offered to other automakers to enhance safety performance for their future products.

«This new Acura TLX is the latest example of our safety engineering team in Ohio pursuing important innovations to advance toward our goal of a safer and, ultimately, collision-free society,» said Jim Keller, President of Honda R&D Americas, LLC. «I’m very proud of how our engineers analyzed new brain injury research and then took action to achieve one of the most substantial advances in airbag design in decades.»

The 2021 TLX targets a 5-star Overall Vehicle Score, the highest available rating in NHTSA’s NCAP testing, along with an IIHS Top Safety Pick+ rating, including a GOOD rating in all collision tests and a SUPERIOR rating for frontal crash prevention.

World’s First Airbag Technology

The all-new passenger front airbag technology in TLX is designed to better manage lateral collision forces that can cause an occupant’s head to rotate severely at high velocity, or to slide off a conventional airbag, increasing the chance of serious injury. It was developed in part based on a landmark study of brain injuries led by scientists at the U.S. Department of Transportation, which resulted in the creation of the BrIC (Brain Injury Criteria) methodology for measuring brain injuries in vehicle collisions.

Rather than the single inflatable chamber of conventional airbag systems, the new airbag operates something like a baseball catcher’s mitt, with an uninflated panel first catching and decelerating the occupant’s head with less force, while also directing it inward between two inflated chambers to cradle and protect the head. Specifically, the new passenger front airbag uses four major components: three inflated compartments consisting of a center chamber and two outward-projecting side chambers that create a wide base across the dash and the uninflated «sail panel» that stretches between the two side chambers.

In addition to the new passenger front airbag, the 2021 TLX now includes knee airbags for the driver and front passenger. The knee airbags are designed to better control the forward motion of the occupants in the event of a frontal collision, in conjunction with the front airbags and seatbelts. Each knee airbag is contained beneath a panel on the underside of the instrument panel, which is contoured away from the knees, providing improved legroom and easier ingress and egress from the vehicle.

The 2021 TLX is equipped with eight airbags in total, the most ever for the model, including front, side and knee airbags for the driver and front passenger and side-curtain airbags with a rollover sensor.

Advanced Safety and Driver-Assistive Technologies

All 2021 TLX models will come standard with the AcuraWatch™ suite of advanced safety and driver-assistive technologies, including multiple new or enhanced capabilities designed to help the driver avoid or mitigate the severity of a collision or help them with typical driving tasks.

Enhanced Collision Mitigation Braking System™ (CMBS™)

The 2021 TLX’s Collision Mitigation Braking System uses a wider-angle forward radar sensing unit that can better detect objects ahead in the roadway, including pedestrians. With CMBS, the TLX can then warn the driver of a potential collision and, if needed, act to apply the brakes.

Driver Awareness Monitor

The 2021 TLX also includes a new Driver Awareness Monitor, which continually monitors and assesses driver behavior behind the wheel. Using input from the steering angle sensor to measure both the frequency and severity of the driver’s steering inputs to gauge awareness, the system issues a warning to take a break if it determines the driver is becoming inattentive.

Traffic Jam Assist (TJA)

The 2021 TLX now includes Traffic Jam Assist (TJA), a first for TLX. Working in conjunction with Adaptive Cruise Control (ACC) with Low Speed Follow and Lane Keeping Assist (LKAS), TJA reduces driver stress in highly congested traffic situations by helping keep the vehicle centered in the lane and at a set interval from a vehicle detected ahead.

Next-Generation ACE™ Body Structure

The new TLX also is designed with advanced levels of collision protection through the use of Acura’s proprietary Advanced Compatibility Engineering™ (ACE™) body structure, which has been further evolved in the new TLX body and other structural elements to provide additional occupant protection in a wider range of collision scenarios. The next-gen ACE body structure enhances occupant protection and crash compatibility in frontal collisions by using a network of interconnected structural elements to absorb and distribute crash energy away from the passenger compartment. In addition, the 2021 TLX central floor tunnel is made of high-strength steel and ties into the lower front bulkhead. This advanced structure channels crash loads into and through the tunnel instead of into the passenger cabin. Rear crash load paths are similarly dispersed.

In addition to helping protect the occupants of the new TLX, the enhanced frontal crash energy management of the ACE body structure can also help to more evenly disperse the forces transferred to other vehicles in a crash. Additionally, ACE helps minimize the potential for under-ride or over-ride situations that can happen during frontal impacts between vehicles of differing ride height.  

Acura Safety History

The new technologies in the 2021 TLX build on Acura’s legacy of pioneering efforts in the area of vehicle safety, including both world-first technologies and leading commitments to the application of advanced safety features.

• Acura created the world’s first vertically deploying passenger front airbag in 1990, debuting in the Legend sedan. The innovative airbag was designed to mitigate the potential for injury occurring as a result of airbag deployment directly into the passenger.
• Acura was the first automotive brand to commit to the application of both driver and front passenger airbags for all models (1990), and fulfill this commitment with the 1994 Integra.
• Acura introduced the world’s first mass production automatic emergency braking (AEB) system with the Collision Mitigation Braking System™ (CMBS™) in the 2005 RL sedan, introduced in 2004.
• Acura also saw American Honda’s first application of its proprietary Advanced Compatibility Engineering™ (ACE™) body structure in the 2005 RL.
• Acura was the first automaker to receive the highest available safety ratings on all of its models from both the U.S. federal government (NHTSA) and the Insurance Institute for Highway Safety (IIHS), in 2015.
• In 2018, Acura was the first luxury automaker to fully deploy a comprehensive suite of advanced safety and driver-assistive technologies – AcuraWatch™ – as standard equipment on all of the brand’s sedans and SUVs.

Research & Development

Much of the safety development and testing of the 2021 TLX – including the development of the new airbag – was conducted at the advanced safety research center of Honda R&D Americas, LLC in Raymond, Ohio. This safety center is one the most sophisticated facilities for safety research, development and testing in the world and includes capabilities dedicated to advance crash simulations, pedestrian safety, collision testing and advanced restraint system development and tuning.

About Acura

Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features five distinctive models –the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar. All Acura models sold in North America for the 2021 model year are made in the U.S., using domestic and globally sourced parts.

Video – https://www.youtube.com/watch?v=ZvzOQTVURkU
Photo – https://mma.prnewswire.com/media/1192729/Acura_2021_TLX_New_Pass_Airbag_001.jpg
Logo –  https://mma.prnewswire.com/media/458749/acura_logo.jpg

SOURCE Acura

SAN JUAN, Puerto Rico and MIAMI, June 18, 2020 /PRNewswire-HISPANIC PR WIRE/ — GM Sectec, a global leader in cybersecurity, and Visa, the world’s leader in digital payments, have announced the development of a virtual initiative – following a series of successful roadshows in Latin America in 2019 – where they will work together, with the objective of evangelizing, educating and guiding companies in the adoption of secure payment technologies and practices, taking into consideration the moment that we are living in worldwide due to the Coronavirus pandemic.

The COVID-19 health crisis is putting the world at risk. The impact on businesses, markets and economies is already beginning to be felt, and in business ecosystems the demand for strong measures to ensure business continuity is fundamental.

At a global level, the changes and challenges that companies have faced include adapting to new tele-working scenarios, unknown until only about three months ago, have created unique opportunities on all ends of the digital divide. For many large corporations, this option has become the norm and many have chosen to adopt it permanently, at least for the rest of 2020.

As a result, the number of people making electronic payments has multiplied, as shown by the recent Visa study which presented that more than 13 million of its cardholders made an e-commerce transaction for the first time in the first quarter of 2020, in key markets in Latin America and the Caribbean. This means that two out of every 10 active e-commerce cardholders are «new to e-commerce,» representing up to 14 percent of all active Visa accounts in key markets during this period.

«Our intention in developing our GM Sectec & Visa ‘PaySec Talks’ on the heels of our successful ‘PaySec Day’ Events throughout Latin America in 2019; is to promote the adoption of secure payment technologies and practices in concert with our Strategic Partner, Visa. Offering organizations and individuals who are working from home, the opportunity to learn about the tools, tactics and procedures they have available today to prevent multi-vector fraud and identity theft is a critical objective for all of us here at GM Sectec.» said Héctor Guillermo Martínez, President of GM Sectec.

Through the «PaySec Talks», which will be held throughout July, in three sessions – English, Spanish and Portuguese – GM Sectec and Visa will be sharing better strategies and practices on how to maintain the security of their customers’ information and data when conducting electronic transactions.

«We have seen a pivotal change in consumer shopping behaviors as a result of the pandemic, which has rapidly reinforced the multiple benefits of e-commerce and contactless payments, as consumers prioritize health, safety and hygiene both at home and when out shopping,» said Eduardo Perez, Chief Risk Officer for Visa Latina America and the Caribbean.  «Now is the time for issuers, acquirers and businesses to invest in quickly implementing payment services that consumers will increasingly demand during and as we overcome this situation.»

for this reason, we want through the PaySec Talks, to educate companies in Latin America, where e-commerce is a growing alternative, to ensure the safety of their customers and their business.»

The «PaySec Talks» will be held on July 2nd, 16th and 30th, to participate you just have to register through the following link: https://events.gmsectec.com/visagmsectec

About GM Sectec

GM Sectec offers innovative solutions and services in cybersecurity, governance, and compliance focused on managing digital risk. Its solutions are designed to detect advanced attacks and respond to them effectively, reducing business risk, fraud, and cybercrime. Founded in 1970 as General Computer Corporation and later as GM Group in the 1990s, GM Sectec has an extensive track record and experience in the management of policies and integrated processes of technologies and standards for data protection in payment system risk.  Its commitment to the principles of simplicity, innovation and customer success has made them the leading and fastest growing provider of security and technology in Latin America and the Caribbean. GM Sectec has been selected as one of the «Hot 150 Cybersecurity Companies to watch in 2020» by Cybercrime Magazine. To learn more about GM Security Technologies, visit our website: www.gmsectec.com

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit  About Visa, visa.com/blog and  @VisaNews.

Logo – https://mma.prnewswire.com/media/1191895/GM_sectec_Logo.jpg

Logo – https://mma.prnewswire.com/media/1191892/Visa_Logo.jpg

SOURCE GM Sectec

LOS ANGELES, June 17, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book La Escalera: Exitología # 1 was created by Abel Quiñónez a writer of Mexican origin. Abel is an author with a background in teaching mathematics and physics. He is a professional engineer and certified announcer in Mexico, as well as a motivator and personal coach. He is the example of a Mexican immigrant starting from the bottom in the United States and ends up building a chain and operating system for advising and producing radio programs that are broadcast from coast to coast from Los Angeles, California.

Abel Quiñónez said this about his book: «La Escalera is not a conventional book of memories. It is a compendium, an experiential collection in which the testimonies, anecdotes, thoughts, and reflections of who knows what he writes and knows why and for whom he writes are twinned because his goal is to serve, guide, associate with the reader, make them part of their team, work with them, and ensure that everyone also struggles to achieve success in life that is easy, so accessible, enjoyable, basic, and elementary.

This book, as established by the journalist Nelson Henríquez C. in his presentation by Abel Quiñónez, is a written and thoughtful reflection of the author’s own life of the good, the bad, and the ugly that has risen in his every day, dotted with occasional shade and abundant lights.»

Published by Page Publishing, Abel Quiñónez’s new book La Escalera: Exitología # 1 is a nonconforming masterpiece that imparts varying perspectives, emotions, and wisdom culminated into a paperback that desires the readers’ enlightenment.

Consumers who wish to be guided in how to live life to the utmost of purposes can purchase La Escalera: Exitología # 1 in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:
Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1192542/Abel_Qui__nez.jpg 

SOURCE Page Publishing

TORRANCE, California, June 17, 2020 /PRNewswire-HISPANIC PR WIRE/ — The 2021 Honda Pilot begins arriving at dealerships today with a new Special Edition (SE) trim, standard 9-speed transmission with paddle shifters, standard dual-zone climate control, and a new Platinum White Pearl color available for the Black Edition trim. The 2021 Pilot LX with 2-wheel drive and standard Honda Sensing^® safety and driver-assistive technology carries a starting MSRP of $32,250 (excluding $1,120 destination and handling). The Pilot LX with Honda’s Intelligent Variable Torque Management (iVTM-4^®) all-wheel-drive system carries a starting MSRP of $34,250.

The new 2021 Pilot SE builds on the popular EX-L trim with additional features that, until now, were exclusive to top trims. In addition to the EX-L’s generous levels of equipment, which includes leather seats, second-row sunshades, and a power driver’s seat with 2-position memory settings, the new Pilot SE adds 20-inch black wheels, roof rails, grille and front/rear skid garnishes, a foot-activated hands-free access power tailgate and a wireless phone charger, for an MSRP of $38,960 with 2WD, or $40,960 with AWD.

Pilot Touring continues to offer premium features that include Honda Satellite-Linked Navigation System, Blu-Ray based rear-seat entertainment, parking sensors, in-car Wi-Fi, heated second-row outboard seats, available second-row Captain’s Chairs, and exterior styling enhancements that include inline LED headlights, chrome door handles, and more. The Pilot Elite trim adds even more, including standard second-row Captain’s Chairs, dual moonroof, ventilated front seats, auto-dimming and power-folding side mirrors, rain-sensing wipers, a heated steering wheel, and more. Black Edition adds black-painted wheels, blackout trim on the grille, window surround, and door sash, red interior lighting, and red highlights in the perforated leather. New for 2021, Pilot Black Edition is now available in Platinum White Pearl.

Widely praised for its versatility and family friendliness, Pilot remains a popular choice with consumers. One of the few models in its segment to offer eight seating positions (seven with the optional second-row Captain’s Chairs), with available three-person capacity in both the second and third rows, Pilot also offers easy third-row access thanks to the available One-Touch Walk-In feature. All Pilot trims also come standard with the Honda Sensing^® suite of driver-assistive and safety technologies. Additional technology highlights including an available 8-inch touchscreen Display Audio system with Apple CarPlay^® and Android Auto™ integration, CabinTalk^® in-vehicle public address system, wireless smartphone charging, and a hands-free access power tailgate.

The 2021 Pilot’s off-road and all-weather driving capabilities are assisted by Honda’s available intelligent Variable Torque Management system (i-VTM4^®) with true torque-vectoring. Standard on all AWD models, i-VTM4^® uses an electronically-controlled, hydraulically-actuated rear differential to apportion engine torque between the front and rear axles, and dynamically distribute torque between the left and right rear wheels. The benefits are superior all-weather handling, and neutral, accurate steering under power.

The 2021 Honda Pilot is made exclusively at Honda’s Lincoln, Alabama, auto plant, alongside Odyssey, Passport, and Ridgeline, using domestic and globally-sourced parts. Its V6 engine is also manufactured in Alabama.

2021 Pilot Pricing and EPA Fuel Economy Ratings

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Insight hybrid-electric sedan, Accord Hybrid, CR-V Hybrid, and the Clarity series. 

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

For More Information
Additional media information including detailed pricing features and high-resolution photography of all current Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

ⁱ MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $1,120 destination charge and options. Dealer prices may vary.
ⁱⁱ Based on 2021 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

Photo – https://mma.prnewswire.com/media/1192499/01_2021_Honda_Pilot_Elite.jpg
Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

SOURCE American Honda Motor Co., Inc.

NEW YORK, June 17, 2020 /PRNewswire-HISPANIC PR WIRE/ — Dr. Ramon Tallaj, Founder and Chairman of SOMOS Community Care, a network of over 2,500 primary care doctors serving nearly 800,000 largely immigrant New Yorkers, in the Bronx, Queens, Brooklyn and Upper Manhattan and CORE (Community Organized Relief Effort), the emergency relief nonprofit organization, co-founded by Sean Penn and Ann Lee, today announced the opening of five new COVID-19 testing sites in marginalized communities in New York City. The new testing sites will be located in faith-based churches and operated by SOMOS’s network of physicians and CORE staff located in Brooklyn and the Bronx.

Safe and exposure-free shallow nasal swab testing will be provided to anyone who wants to be tested, including symptomatic and asymptomatic people of all ages, free of charge. There is no identification requirement for testing at the sites. To register for an appointment, please call 1-833-SOMOS-NY. Walk-ins are welcome for those who do not have an appointment.

The testing sites are part of a joint commitment by the Cuomo administration and SOMOS Community Care to reach members of the minority communities who have historically been isolated by language, income, and social status – the underlying barriers to better health and economic wellbeing that have been devastatingly exposed by the  COVID-19 pandemic. SOMOS has been running trilingual testing sites since March and has already tested over 80,000 New Yorkers.

According to Dr. Ramon Tallaj, New York City has been devastated by the coronavirus pandemic, especially in largely immigrant and minority communities in the Bronx. «As the poorest borough and one of hardest hit by COVID-19 due to the deep health disparities, Bronx residents have suffered the highest death rates from a plague that disproportionately targets the poor. I thank God each day for allowing us to serve these communities. It makes you live your life with purpose. Our partnership with Sean Penn and CORE is a welcome addition to the vital work of SOMOS. Contributing requires a lot of heart and selflessness which is rare these days,» says Dr. Ramon Tallaj.

«We all watched in both heartbreak and awe as New York and New Yorkers with their leadership took the front line for the nation. As CORE begins COVID-19 testing in the most marginalized communities, in partnership with Governor Cuomo, Dr. Tallaj and SOMOS Community Care, and the people of New York, we do it with gratitude,» said CORE Co-Founder Sean Penn.

«As a former New Yorker, I can attest to the toughness and resilience of this city. CORE’s COVID-19 response supports communities of color who are at the greatest risk, and we are eager to serve the people who make New York such a diverse and beautiful city. We stand with Jack Dorsey’s #StartSmall who invested and now is doubling down on testing and tracing in low-income communities of color until this pandemic is no longer an active threat. We are grateful to our partner Curogram for providing software that enables patients to schedule appointments and receive test results,» said CORE Co-Founder and CEO Ann Lee.

CORE is operating free COVID-19 testing sites across the United States, with a focus on serving vulnerable and underserved communities such as low-income groups and communities of color, as well as first responders and essential workers. CORE’s COVID-19 response began in Los Angeles in late March with a partnership with Mayor Garcetti’s Office and LAFD, and the organization has since expanded testing to Chicago, New Orleans, Detroit, Georgia, North Carolina, the Navajo Nation and throughout California. To-date, CORE’s team of more than 750 staff and volunteers have administered nearly 450,000 tests.

The first day of testing kicked off on Monday, June 15, 2020, at the Iglesia Jovenes Cristiano Church located at 8700 18th Avenue in Brooklyn from 9:00am-1:00pm and continues until Wednesday, June 17th, 2020.

Further Expansion of COVID-19 testing sites will take in place in four faith-based churches throughout the Bronx starting on June 18th, through September 1^st, 2020 from 9:00am-1:00pm.

• Heavenly Vision, 2868 Jerome Avenue, Bronx
• Morning Star Full Gospel Church, 464 E Tremont Ave, Bronx
• FLOW Ministries, 901 East Tremont Avenue, Bronx
• Burke Avenue Baptist Church, 1280 Burke Ave, Bronx

About SOMOS:
SOMOS is a non-profit, founded by physician-led network of over 2,500 health care providers serving over 800,000 Medicaid beneficiaries in New York City. Launched in 2015 by Founder and Chairman Dr. Ramon Tallaj, SOMOS is the largest and only physician-led performance provider system participating in the New York State Delivery System Reform Incentive Payment Program (DSRIP). The SOMOS network includes providers delivering culturally competent care to patients in some of New York City’s most vulnerable populations, particularly Latino, Asian, African-American and immigrant communities throughout the Bronx, Brooklyn, Manhattan and Queens. For more information, please visit http://somoscommunitycare.org 

ABOUT CORE
CORE (Community Organized Relief Effort) is a nonprofit organization dedicated to saving lives and strengthening communities affected by or vulnerable to crisis. Within hours of the 2010 earthquake in Haiti, founder Sean Penn mobilized a powerful network to take immediate action. More than 10 years later, CORE continues to lead sustainable programs focused on four pillars: emergency relief, disaster preparedness, environmental resiliency and community building. The organization has expanded beyond Haiti to support communities in The Bahamas, Puerto Rico and the United States. CORE has taken a leadership position in the COVID-19 response to provide free testing for high-risk individuals and vulnerable communities. For more information, please visit http://www.coreresponse.org/covid19 and follow CORE on Facebook, Instagram or Twitter.

Contact: Anel Pla| apla@somoscommunitycare.org | 914.819.3009

Logo – https://mma.prnewswire.com/media/1192446/SOMOS_Community_Care_Logo.jpg

SOURCE SOMOS Community Care

CALGARY, Alberta, June 17, 2020 /PRNewswire-HISPANIC PR WIRE/ — Swoop, Canada’s leading Ultra-Low-Cost Carrier (ULCC) and an independently operated subsidiary of the WestJet Group of Companies, today issued a ‘Request for Proposal’ (RFP) seeking strategic airport partners in North and Central America and the Caribbean. The airline is interested in hearing from airports who share an entrepreneurial, consumer-driven mindset to collaborate with the ULCC to stimulate travel and support economic recovery.

«We believe the key to recovery lies in strategic collaboration, creativity and innovation to get travellers moving back through airports and into the skies,» said Charles Duncan, President, Swoop. «We are encouraged by early signs of recovering demand for ultra-low fares and are eager to collaborate with airports across the region to re-think how we, as an industry, approach affordable and accessible air travel.»

Swoop, which operated its first flights on June 20, 2018, remains confident in the long-term prospects for its ULCC business model and future growth. The airline is seeking innovative proposals from airports that understand providing value to travellers through fair fares, and low fees creates demand as well as the importance of travel and tourism in stimulating economic recovery. 

«Having welcomed 2.5 million travellers on board in our first two years of operation, our unbundled airfare model has proven successful here in Canada. This demonstrated demand for ultra-low fares translates to increased passenger traffic in airports, and the significant spillover effect through the support of jobs and businesses in local economies, all of which are essential for economic recovery,» stated Duncan.

In 2019 Canadians saved $159 million as a result of Swoop’s investments, which lowered fares and increased choice and competition within the marketplace. Overall, since launching in 2018, Swoop has been responsible for the creation of more than 1,800 jobs resulting in an economic impact of $295 million as part of its mission to make air travel more affordable and accessible.*

Swoop’s Airport RFP process is being managed through the Route Exchange RFP feature available to Routes Online members. Airports across North and Central America and the Caribbean, with facilities suitable for the operation of Boeing 737-800 NG, are invited to participate by first completing a Pre-Qualifying Questionnaire. Successful applicants will then be invited to submit a formal response to the RFP, which will then be evaluated and moved through a collaborative assessment process. The process will take place over several weeks, with successful applicants announced later this year.

Full details on the RFP process and how to participate can be found at www.routesonline.com

About Swoop  

Established in 2018, Swoop is Canada’s leading ultra-low-cost airline, independently operated as part of the WestJet Group of companies, offering scheduled service to destinations in Canada, the U.S., Mexico and the Caribbean. Swoop offers completely unbundled products and services, creating the unique opportunity for travellers to control their costs and customize their experience by purchasing only the extras they desire. 

Swoop operates a modern fleet of nine Boeing 737-800 aircraft, equipped with in-seat power and Wi-Fi connectivity. Swoop’s mobile app allows travellers to quickly and easily book flights, manage bookings, check-in, view boarding passes, track flights and access Wi-Fi service in-flight.   For more details on Swoop, visit FlySwoop.com. 

* Swoop Economic Impacts 2019, a study conducted by Chris Lowe Group in January 2020.

For Swoop media relations, please contact: media@flyswoop.com

Logo – https://mma.prnewswire.com/media/1192422/Swoop_Swoop_Seeks_Airport_Partners_to_Lead_Economic_Recovery.jpg

SOURCE Swoop

WASHINGTON, June 17, 2020 /PRNewswire-HISPANIC PR WIRE/ — Leading up to National HIV Testing Day on June 27th, Pinyon Foundation and Hispanic Communications Network (HCN) in partnership with the Centers for Disease Control and Prevention (CDC) newly re-launched its successful national Spanish-language public service campaign Haciéndolo (Doing it) with messages highlighting the importance of knowing your HIV status.

The multimedia campaign includes Public Service Announcements (PSAs), a dedicated section on the website La Red Hispana, social media messages, interviews with activists and experts, and promotions of a zip-code based interactive tool to find the closest HIV testing center in an easy, fast and confidential way.

«Timely tests and relevant information are our best allies — not only for the challenge that HIV represents, but to also provide preventive measures that can stop transmissions in the first place. We are dedicating our cultural communications expertise and national multimedia networks towards this vital health disparity affecting our audiences,» said HCN’s CEO Alison Rodden.

Latinx communities in the United States continue to be disproportionately affected by the incidence of HIV: Hispanics account for a quarter (25%) of all new diagnoses of the virus, despite being 18% of the country’s population. Rates of disparity grow higher among key groups, such as gay or bisexual Latinx, who represent 7 out of 10 new HIV cases.

According to the CDC, people with HIV may be at increased risk for medical complications caused by COVID-19 depending on their age and certain serious pre-existing medical conditions.

«But there is good news to report. About half of Latinos living with HIV have successfully suppressed the virus due to timely treatment with antiretrovirals. Our campaign conveys this promising news by taking advantage of high digital media usage rates among  Latino communities to convey the message that taking the HIV test actually saves lives,» said Mariana Nonino, Project Director of the Pinyon Foundation.

Through the campaign, the CDC encourages Latinos and Latinas of all ages to be tested for HIV at home, with their family doctor, in a clinic, and/or in the company of loved ones or friends, to know their status and, when appropriate, obtain care and treatment.

As with previous successful campaigns, the Haciéndolo initiative provides helpful insights for the public to determine which HIV test is most appropriate for each person’s lifestyle and personal situation. The campaign also encourages people to share their experience on social media to encourage more people to get tested.

National HIV Testing Day, on June 27th, crowns the united efforts of health departments and community organizations to raise awareness on the importance of HIV testing and early diagnosis.

The new campaign will broadcast until June 28th on HCN’s La Red Hispana multimedia networks, including more than 200 Spanish-language radio station affiliates, to mobile and social media platforms including Facebook, Twitter and Instagram, and on its call-in talk show programs with Latinx influencers such as José López Zamorano on Bienvenidos a América, La Doctora Isabel, and En Privado with Dr. Eduardo López-Navarro.

For more information on the campaign in Spanish, visit LaRedHispana.com.

Contact: Mercy Padilla
(202) 360-4112
mercy.padilla@hcnmedia.com

Photo – https://mma.prnewswire.com/media/1192187/HIV_Testing_Day.jpg

SOURCE Hispanic Communications Network