Toyota’s «The Sienna Life» Campaign Celebrates Life’s Spontaneous Moments

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: <a target="_blank"…

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8829951-toyota-the-sienna-life-campaign/

«The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,» said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. «We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.»

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The Tagency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, «Lakeside» features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. «Lucky» shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In «Bold Statement,» created by Burrell Communications and directed by The Mill, a hip couple takes the «scenic route» on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, «Phone» and «Cold,» that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In «Phone,» friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In «Cold,» a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: «Marathon,» where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and «Team Outing,» which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements
«The Sienna Life» is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé Nast, Refinery29, Tastemade, Hulu and Hulu Latino, Pinterest, PopSugar, Thrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

«The Sienna Life» spots are available for viewing here. For images and credits, please click here.

About the 2021 Toyota Sienna
Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20″ Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com

For customer inquiries, please call: 800-331-4331

SOURCE Toyota Motor North America

Moises Valadez Lizaola’s new book Reflexiones Sobre la Naturaleza y el Universo, a compendious narrative that reflects mankind’s unquenchable search for life’s meaning and the universe’s multifariousness

LOS ANGELES, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Reflexiones Sobre la Naturaleza y el Universo was created by Moises Valadez Lizaola. Moises is an author who hails from Teuchitlán, Jalisco, Mexico. He came to California and studied journalism but never exercised and instead focused on sales of all kinds of articles and services.

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LOS ANGELES, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Reflexiones Sobre la Naturaleza y el Universo was created by Moises Valadez Lizaola. Moises is an author who hails from Teuchitlán, Jalisco, Mexico. He came to California and studied journalism but never exercised and instead focused on sales of all kinds of articles and services.

Moises Valadez Lizaola said this about his book: «These writings describe the search for what we conceptualize as the truth and what this humble servant has conceptualized through our own experience of our existence in this blessed land and abundant attributes. We are faced with the most difficult questions to conceive: Who are we? Where do we come from? What is our origin? And what is our destiny? As the protagonists of a film drama with such an extensive libretto of joys, sufferings, limitations, illusions, expensive longings, and frustrated hopes of not understanding the said proposal that confronts us with our historical reality in time and space, which turns into uncertainty with a complete disbelief that kills and suffocates us, that confuses us. And if we neglect it, it will take us down the paths of madness with its desperate anguish to emotional, moral, and spiritual suicide.

That is why we perceive that the solution to this drama is to look for the balm—that is, the truth that has to calm the despair of our lives. In this little book, I have tried to give rhythm, movement, and interest to make reading easy and enjoyable. I have tried to play with the same nature, combining letters and words which then become sentences in prose, poetry, and a story of the same nature with the same elements—earth, fire, wind, and water.»

Published by Page Publishing, Moises Valadez Lizaola’s new book Reflexiones Sobre la Naturaleza y el Universo will bless the readers with wisdom and virtues that lead to a profound understanding of life’s essence and the universe’s design.

Consumers who wish to partake in this book’s contemplative words about the universe and life can purchase Reflexiones Sobre la Naturaleza y el Universo online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1393651/Moises_Valadez_Lizaola.jpg

SOURCE Page Publishing

Carlos Santana’s new book Como Lograr tu Bienestar y Felicidad Constantes, an inspiring tome that guides individuals in achieving purpose and joy in life

BROOKLYN, N. Y., Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Como Lograr tu Bienestar y Felicidad Constantes was created by Carlos Santana. Carlos is an author who studied and practiced law and marketing. He was also a real estate business advisor for thirty-five years. He worked as an entertainment journalist and interviewer and later studied applied social and behavioral psychology.

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BROOKLYN, N. Y., Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Como Lograr tu Bienestar y Felicidad Constantes was created by Carlos Santana. Carlos is an author who studied and practiced law and marketing. He was also a real estate business advisor for thirty-five years. He worked as an entertainment journalist and interviewer and later studied applied social and behavioral psychology.

Carlos said this about his book: «This book is a step-by-step guide so you can achieve a state of constant personal satisfaction and happiness.

Do you want to be happy and live well for the rest of your days? I have very good news for you. Happiness exists and can be measured. It’s called suggestive and perceived well-being. Being happy is an attitude you can live by choice, by conviction, and by action.

This book shows you, in a simple step-by-step way, how to achieve a state of well-being that allows you to live your best and most beautiful experiences, doing the things that matter most to you, and are convenient for your sacred personal interests.

Life is beautiful, and it deserves to be lived to the full with the maximum well-being and happiness of those of us who commit ourselves at birth. Do not live unhappily. Be yourself and your circumstances, take charge of your life, and choose to be happy like anyone else. You have every right and the possibilities to achieve it.

A new opportunity to learn must always be welcome. Buy this book now, and see it for yourself!»

Published by Page Publishing, Carlos Santana’s new book Como Lograr tu Bienestar y Felicidad Constantes desires to aid the readers in realizing their life’s journey and accomplishing happiness and contentment.

Consumers who wish to learn how to discover life’s meaning and achieve success and fulfillment can purchase Como Lograr tu Bienestar y Felicidad Constantes in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1393655/Carlos_Santana.jpg

SOURCE Page Publishing

Basilio Cruz’s new book Allá en los Tumbos Nací…, a gripping recollection of the author’s family and personal lives that bear poignancy and immemorial wisdom

MIAMI, Dec. 31, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Allá en los Tumbos Nací… was created by Basilio Cruz. Basilio is an author who entered the Dimiter Vlagoev International institute in the city of Vrana Bulgaria. He was the winner of the United States visa lottery draw. He traveled to his permanent residence in Miami, Florida. He is currently a naturalized citizen of <span…

MIAMI, Dec. 31, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Allá en los Tumbos Nací… was created by Basilio Cruz. Basilio is an author who entered the Dimiter Vlagoev International institute in the city of Vrana Bulgaria. He was the winner of the United States visa lottery draw. He traveled to his permanent residence in Miami, Florida. He is currently a naturalized citizen of the United States of America.

Basilio said this about his book: «In these daring and anecdotal pages I decided to write with the many mistakes of a beginner, there are more questions than answers and many unfinished data—an aspect he left as a task for later generations with a family link with the Cruz family.

Memories of people who existed are the ones who have really dictated these words, revelations, and images of those old places that my memory keeps; but the devastating passage of time has physically erased them from their place where I met them. Humorous passages and happy or sad events reveal how the life of this family passed. Vivid events add to the book of the history of a country that to this day remain in my memory, static and immovable—Cuba.

Reference of plants, landscapes, and sites have already disappeared; and future generations will not know.

In these pages, the author’s circle of friends and family he cultivated from an early age as well as those who emerged in adulthood are not forgotten. The poetic insinuations and philosophical reflections of the writer are not lacking either. As a culmination, a genealogical tree has been left open to research and awaiting the incorporation of future elements.»

Published by Page Publishing, Basilio Cruz’s new book Allá en los Tumbos Nací… recounts the awe-inspiring circumstances in the author’s life and heritage that reveal captivating memories that tug the heart and mind.

Consumers who wish to learn about a life lived in unequivocal grace and sentimentality through each generation can purchase Allá en los Tumbos Nací… in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:
Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1393236/Basilio_Cruz.jpg

SOURCE Page Publishing

Victoriano Arias Ruiz’s new book Cómo He Controlado Mi Salud de la Mira del Asesino Silencioso, a riveting narrative about the author’s health crusade against diabetes

PHOENIX, Dec. 31, 2020 /PRNewswire-HISPANIC PR WIRE/ — Victoriano said this about his book: «I thank my God and our Lord Jesus Christ for putting my heart into writing this book, which I hope will help all my brothers who are in Christ, around the world, who suffer from diabetes or have diabetes. If you did not know, as I did not know, in the eighties, in the world there were 109 million people with diabetes. When the magazine that published these numbers came out on…

PHOENIX, Dec. 31, 2020 /PRNewswire-HISPANIC PR WIRE/ — Victoriano said this about his book: «I thank my God and our Lord Jesus Christ for putting my heart into writing this book, which I hope will help all my brothers who are in Christ, around the world, who suffer from diabetes or have diabetes. If you did not know, as I did not know, in the eighties, in the world there were 109 million people with diabetes. When the magazine that published these numbers came out on June 13, 2017, there were already 422 million people in the world with diabetes worldwide. This means that it is going up during each decade, more than 100 million worldwide. Before they called him ‘the Silent Killer,’ but now they call him ‘the New World Epidemic.’ Do you know why they call him ‘the Silent Killer’? Because nothing hurts, you just feel very thirsty and want to urinate several times, day and night, along with a heat that makes you sweat a lot at night while you sleep.»

Published by Page Publishing, Victoriano Arias Ruiz’s new book Cómo He Controlado Mi Salud de la Mira del Asesino Silencioso will teach the readers, especially those afflicted with diabetes, how to regulate their diet and health practices to improve their lifestyle and live through with grace and wellness.

Consumers who wish to attain balance and well-being despite diabetes can purchase Cómo He Controlado Mi Salud de la Mira del Asesino Silencioso in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:
Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1393237/Victoriano_Arias_Ruiz.jpg

SOURCE Page Publishing

HOLA! USA Features Bad Bunny, Natti Natasha And Rauw Alejandro On The End Of The Year Digital Cover Dedicated To Urbano Latino Music

NEW YORK, Dec. 30, 2020 /PRNewswire-PRWeb/ — HOLA! USA announces the end of the year special edition digital cover featuring Bad Bunny, Natti Natasha and Rauw Alejandro highlighting the successful decade of urbano Latino music. The cover is released in both <a…

NEW YORK, Dec. 30, 2020 /PRNewswire-PRWeb/ — HOLA! USA announces the end of the year special edition digital cover featuring Bad Bunny, Natti Natasha and Rauw Alejandro highlighting the successful decade of urbano Latino music. The cover is released in both English and Spanish.

«The digital cover presents the unfolding story of urbano Latino music, exhibiting the past ten years of history and achievements. It also emphasizes the diversity of some of the most important and influential artists from the urbano Latino scene, as well as thought leaders, and executives from the music industry,» said Nagidmy Marquez, Executive Editorial Director of HOLA! USA.

This end of the year special edition digital cover features an insightful discussion with a group of content creators from the urbano Latino genre. Latin urban tastemaker, Angel ‘Guru’ Vera, host of ‘La Fórmula Radio with El Guru’ on Apple Music, Jennifer D’Cunha, Global Head of Latin Music for Apple Music and Jerry Pulles, Latin Music Programmer of Apple Music joined the conversation as well.

«When we analyze the past ten years of the entertainment industry, and consider the contributions made by Latino artists, the urban music movement continues to have global implications. From 2010 to 2020, a new generation of the urbano movement came to fruition by blending with the already established artists. The outcome: a genre that became a landmark in commercial music with unprecedented results,» Nagidmy commented.

Finally, «Urbano Latino music fans are made up of a variety of Latino generations, who not only enjoy their favorite artists’ music, but also follow them on social media, and engage with their content on various mobile and streaming platforms. This digital cover is for them. We wanted to bring urbano Latino music fans an exclusive conversation with Bad Bunny, Natti Natasha and Rauw Alejandro that provides them with an in depth understanding about the urbano movement, and their personal and global successes,» Nagidmy concluded.

About Us
HOLA! USA is a top U.S. Latino publication covering celebrities, entertainment, fashion, beauty, recipes, lifestyle and the world’s royal families. HOLA! USA is part of the ¡HOLA! & HELLO! global media powerhouse founded in 1944, which publishes 26 international editions in 10 languages throughout 120 countries. HOLA! USA is the number one Hispanic entertainment site in the U.S. (non-network) and together with its sister brand HELLO! US, one of the top 30 lifestyle publishers in the U.S.

Media Contact

Fernanda Aceves, HELLO & HOLA Media, Inc., +1 (917) 994-2423, editorialusa@hola.com

Twitter

 

SOURCE HOLA! USA

Maria Elena Gutiérrez Sauri’s new book Poemas y Sonetos, an enchanting collection of poems that express heartfelt thoughts and sentiments about the world

EL SOBRANTE, Calif., Dec. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Poemas y Sonetos was created by Maria Elena Gutiérrez Sauri. Maria is an author who hails from Acapulco, Mexico. She did her basic and higher studies in the same city in a school of marine ecology.

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EL SOBRANTE, Calif., Dec. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Poemas y Sonetos was created by Maria Elena Gutiérrez Sauri. Maria is an author who hails from Acapulco, Mexico. She did her basic and higher studies in the same city in a school of marine ecology.

Maria Elena Gutiérrez Sauri said this about her book: «The perception of the world in which we exist motivates me to write poems from this perspective. I want to capture what gives life to my desires and create verses without losing the essence of what poetry is—a caress to the soul, a whisper of love in your ears, and being able to read and understand from my own conception what beautifies my environment.

I hope that what I express here will be tasted by your senses and will touch your heart.»

Published by Page Publishing, Maria Elena Gutiérrez Sauri’s new book Poemas y Sonetos will fill the readers with empowering virtues and insights with its awe-inspiring poems that reflect life’s quaintness.

Consumers who wish to contemplate the true essence of life and their purpose in the world can purchase Poemas y Sonetos online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1392872/Maria_Elena_Guti_rrez_Sauri.jpg

SOURCE Page Publishing

George Marciano’s new book Al Fin Feliz, an awe-inspiring and vivid memoir of the author’s graceful, well-lived life that emanates fulfillment and purpose

NEW YORK, Dec. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Al Fin Feliz was created by George Marciano. George is an author who was born in Coatepeque, El Salvador. He is also a poet, writer, and journalist.

<a href="https://mma.prnewswire.com/media/1392852/George_Marciano.html" target="_blank"…

NEW YORK, Dec. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Al Fin Feliz was created by George Marciano. George is an author who was born in Coatepeque, El Salvador. He is also a poet, writer, and journalist.

George Marciano initiates his autobiography with the title Al Fin Feliz. He divides his book into three parts; each one contains a sincere message from someone who, according to his own words, has descended to a bottom full of failures, emphasizing the tenacity of his will to overcome his problems of alcoholism.

You have to read the book and delve into the pages full of authenticity, whose narrative is vividly descriptive in the succession of events and experiences almost unheard of—ups and downs in experiences that left indelible marks on the soul of the author. Whatever was the anvil on which his spirit was forged, it transformed his personality, shaping the character and capacity of the man who later emerges as a multifaceted diamond.

George Marciano—poet, writer, journalist, benefactor, citizen, faultless, and friend of all. Health!

Published by Page Publishing, George Marciano’s new book Al Fin Feliz imparts the author’s evoking and treasured moments in life that reveal hope, faith, and unyielding determination that allowed triumph to reign amid the struggles faced.

Consumers who wish to find courage by learning a man’s unequivocal fortitude can purchase Al Fin Feliz online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1392851/George_Marciano.jpg

SOURCE Page Publishing

CDC 2020 in Review

ATLANTA, Dec. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — In 2020 CDC worked around the clock – and around the globe – to protect Americans from health threats. While the COVID-19 pandemic has dominated the news, a number of other public health and scientific advancements are worth highlighting.

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ATLANTA, Dec. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — In 2020 CDC worked around the clock – and around the globe – to protect Americans from health threats. While the COVID-19 pandemic has dominated the news, a number of other public health and scientific advancements are worth highlighting.

«This has been a year of challenges, but also of innovation, modernization, and advancement in public health,» said Dr. Robert R. Redfield, CDC Director. «I am hopeful for the future and the months to come as CDC continues to secure the safety of the American people and this Nation.»

Fighting the COVID-19 Pandemic
As 2020 draws to a close, COVID-19 cases and deaths continue to rise across the United States. This is the worst pandemic to hit Americans in over 100 years. CDC urges everyone to help us stop the spread of this new and dangerous virus by staying home if you can, wearing a mask, staying 6 feet from others, avoiding crowds, avoiding poorly ventilated spaces, and washing your hands.

The U.S. is entering a pivotal phase of the COVID-19 response. In collaboration with federal, state, local, and other sector partners, CDC made investments to ensure a strong infrastructure to help states be ready to administer vaccines. The federal government has been working since the start of the pandemic to make a COVID-19 vaccine available as soon as possible.

CDC is at the forefront of the fight against COVID-19, playing a vital role in the U.S. response to the pandemic. The COVID-19 response is the largest and longest in CDC’s history.

CDC COVID-19 RESPONSE AT A GLANCE
CDC’s COVID-19 response is unprecedented.  A few numbers begin to tell the tale:

  • 7,800 CDC personnel have supported the outbreak response
  • 1,423 CDC deployers have conducted 2,619 deployments to 230 cities across the United States and abroad.
  • 186 COVID-19 studies (and counting) published in CDC’s Morbidity and Mortality Weekly Report (MMWR)
  • 27 Clinician Outreach and Communication Activity (COCA) calls and webinars drew more than 250,000 participants from the healthcare community
  • 38+ million times people have used CDC’s online Coronavirus Self-Checker
  • 596,000+ calls and emails to CDC-INFO
  • 40,000+ inquiries from doctors, nurses, or other clinical staff and health departments received by CDC
  • 2.7+ billion social media impressions on 8,100 CDC social media posts on the outbreak
  • 2 billion times people viewed COVID information on CDC websites

As CDC Director Robert R. Redfield stated, «This is the next step in our efforts to protect Americans, reduce the impact of the COVID-19 pandemic, and help restore some normalcy to our lives and our country.»

Ending the HIV Epidemic
There is an urgent need to get more people with HIV diagnosed early and into sustained HIV care and treatment. Each year, thousands of Americans still die from HIV and there are more than 36,000 new transmissions. The impact is greatest among certain groups.

We now have the tools, the knowledge, and the opportunity to end America’s HIV epidemic.

As part of the federal initiative Ending the HIV Epidemic: A Plan for America (EHE), CDC awarded $109 million to state and local health departments for implementation in 57 priority areas. A CDC study published in November 2020 highlighted that investments in HIV testing, care, and treatment have resulted in progress not only towards reducing the rate of HIV-related deaths, but decreasing the racial and ethnic disparities associated with HIV mortality. Through sustained and expanded efforts, the multi-year EHE initiative aims to reduce new HIV transmissions in the U.S. by at least 90% by the year 2030.

Ushering in a New Era of Public Health:  CDC’s Public Health Data Modernization Initiative (DMI)
Too often, detection of health threats means waiting until enough people come down with the same illnesses or injuries for public health authorities to notice. We’re working to fix that.

Public health today is moving ever closer to real-time identification of outbreaks and other health threats before they become widespread. Doing this means collecting, processing, and acting upon many kinds of information from a wide variety of sources.

New investments in fiscal year 2020 through Coronavirus Aid, Relief, and Economic Security (CARES) Act supplemental funding enabled CDC to begin strengthening the public health data and surveillance infrastructure of the United States through the launch of the agency-wide Public Health Data Modernization Initiative.

This transformative, cross-cutting strategy will accelerate lifesaving prevention and response by:

Identifying the cause of a national lung injury outbreak: EVALI

In August 2019, CDC, the U.S. Food and Drug Administration (FDA), the National Institutes of Health (NIH),  state and local health departments, and public health and clinical stakeholders began investigating a national outbreak of e-cigarette, or vaping, product use–associated lung injury (EVALI). More than 2,800 cases of EVALI were documented nationwide as of February 2020, and almost 70 people died from EVALI during this period.

CDC had a key breakthrough in identifying the probable cause of EVALI in late 2019. Data pointed to the EVALI culprit: vitamin E acetate – and additive used in THC-containing e-cigarette, or vaping, products – was found in product emissions and in lung fluid samples of EVALI patients.

In February 2020, CDC published its definitive study on the lung fluid findings, which confirmed the association between vitamin E acetate and EVALI, in the New England Journal of Medicine.

Since the identification of the primary cause of EVALI, coupled with efforts by CDC and other public health partners to educate the public about the risks of EVALI, cases have now dramatically declined since a peak in September 2019.

Ending Ebola in the Democratic Republic of the Congo (DRC)
Ebola, a deadly hemorrhagic fever that can spread rapidly if not quickly detected and responded to, is one of the most feared diseases in human history.

CDC was on the front lines in DRC for the first confirmed Ebola outbreak in 1976. And CDC was there again for the three back-to-back outbreaks DRC experienced from 2018 to 2020. In 2020, CDC was part of the global public health response to two Ebola outbreaks in DRC. The first, which became the second largest Ebola outbreak in history, began in eastern DRC in August 2018 and was declared over on June 25, 2020. The second was announced on June 1, 2020 in Equateur Province and declared over on November 18, 2020. Among CDC significant contributions to ending the outbreaks in DRC, CDC worked with its international partners to vaccinate more than 320 thousand people in DRC and adjacent areas at risk for Ebola infection.

One Death is Too Many: Fighting Maternal Mortality (Hear Her)
Approximately 700 women die each year in the United States as a result of pregnancy-related complications. Two thirds of these deaths are preventable. 

To address maternal mortality, CDC this year launched Hear Her, a national campaign that brings attention to pregnancy-related deaths and provides education and encouragement to pregnant and postpartum people (within one year of delivery). Recognizing urgent maternal warning signs and getting an accurate and timely diagnosis can save lives. The Hear Her campaign is one of many efforts that CDC is working on to prevent maternal mortality. 

Find Hear Her campaign materials, including information for news media, here.

Tracking and Stopping Foodborne Outbreaks
Every week, CDC coordinates the investigation of between 17 and 36 possible multistate foodborne illness outbreaks. These are usually detected by PulseNet, CDC’s national laboratory network for detecting foodborne outbreaks.

CDC disease detectives and laboratory scientists responded to several notable foodborne outbreaks in 2020:

  • Bagged Salad MixCyclospora. From May through July 2020, an outbreak of cyclosporiasis sickened over 700 people in 14 states. CDC, working with state partners, traced the outbreak to bagged lettuce from a single producer.
  • OnionsSalmonella Newport. From May through July, 1,127 people infected with the outbreak strain of Salmonella Newport were reported from 48 states. Interviews with sick people and traceback of onions showed that red onions from Thomson International Inc. were the likely source of this outbreak. This was the third largest foodborne outbreak of Salmonella since 1986.
  • PeachesSalmonella Enteritidis. From late June to late August, 101 people infected with the outbreak strain of Salmonella Enteritidis were reported from 17 states.

Nootkatone: CDC Invention Is Powerful Tool to Fight Vector-Borne Diseases
What’s the most dangerous animal on earth? The mosquito. Mosquitoes, tick, and flea, bites spread  diseases that have plagued mankind for millennia – as well as dangerous infections, such as Zika, only recently identified.

The best way to fight these vector-borne diseases is to prevent bites. Insect repellents and insecticides are essential tools in this effort. Soon there will be new products available to prevent bites on people and pets.

CDC led the research and development of nootkatone, an active ingredient for use in insecticides and insect repellents. Insecticides made with nootkatone can help in the fight against mosquitoes that have become resistant to current ones.

Nootkatone appears to kill biting pests in a unique way, different from other insecticides already registered by the Environmental Protection Agency (EPA). During the summer of 2020, nootkatone was registered by the EPA for manufacturing use into insecticides and repellents, paving the way for manufacturers to develop nootkatone-based products, including insect repellents, lotions, and soaps.

2021: Looking Ahead
July 2021 marks the 75th anniversary of the establishment of CDC—an important reminder of CDC’s rich history and leadership in solving the world’s most complex public health challenges.  Since the agency’s founding as the Communicable Disease Center on July 1, 1946, CDC’s primary mission has been improving public health in the United States and around the world by putting our science, data, and advanced technology into action.

As 2021 approaches, CDC remains committed to its mission of working 24/7 to protect America from health, safety, and security threats, both foreign and domestic. CDC also continues to honor its pledge to the American people:

  • Be a diligent steward of the funds entrusted to our agency
  • Provide an environment for intellectual and personal growth and integrity
  • Base all public health decisions on the highest quality scientific data that is derived openly and objectively
  • Place the benefits to society above the benefits to our institution
  • Treat all persons with dignity, honesty, and respect

To learn more about the work of CDC visit the newsroom at www.cdc.gov/media

U.S. Department of Health and Human Services

CDC works 24/7 protecting America’s health, safety, and security. Whether diseases start at home or abroad, are curable or preventable, chronic or acute, or from human activity or deliberate attack, CDC responds to America’s most pressing health threats. CDC is headquartered in Atlanta and has experts located throughout the United States and the world.

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SOURCE Centers for Disease Control and Prevention

Health And Wellness Pioneer Mother’s Market & Kitchen Announces Plans For New Corona Del Mar Location, Opening Summer 2021

COSTA MESA, Calif., Dec. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mother’s Market & Kitchen, a 40-year pioneer in the health food movement in Southern California, today announced that the market will open the doors to its newest location this summer in Corona del Mar. The 3021 E. Coast Highway, Corona del Mar location will mark the grocer’s eleventh Southern…

COSTA MESA, Calif., Dec. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mother’s Market & Kitchen, a 40-year pioneer in the health food movement in Southern California, today announced that the market will open the doors to its newest location this summer in Corona del Mar. The 3021 E. Coast Highway, Corona del Mar location will mark the grocer’s eleventh Southern California location (which includes nine existing markets, as well as Mother’s Sunset Beach location which is slated to open June 2021.)

Like all Mother’s Market locations, the new Corona del Mar location – which will share building occupancy with incoming CVS – will offer a full traditional grocery shop with the highest quality natural and organic food choices; fresh organic produce; organic juice bar and homemade ready-to-eat prepared meals, as well as a wellness section. The grocer also plans to offer a curated selection of specialty and local foods.

«We’re excited to be a part of the Corona del Mar community and its walking village and will bring the community the highest quality organic produce and the best tasting ready-to-eat healthy meals,» said Dorothy Carlow, CEO, Mother’s Market & Kitchen and CdM resident. «This smaller-format Mother’s store will offer the most popular selection of all Mother’s favorites to our CdM shoppers, and if by chance we do not have a customer’s particular favorite in-stock, we will get it from our Costa Mesa store within 24 hours.»

For updates on Mother’s Market and Kitchen’s new CdM location, text CdM to 66858.

About Mother’s Market & Kitchen
Founded in 1978, Mother’s Market & Kitchen is a leading natural and organic food retailer serving Southern California. Mother’s specializes in offering the freshest organic produce at unbeatable prices, healthy and delicious prepared foods, and a diverse and value-driven selection of supplements, vegetarian and specialty foods. For additional information, visit www.MothersMarket.com

CONTACT:  Karen Kalil for Mother’s Market and Kitchen                            
PHONE:  (714) 371-6783
EMAIL:  karenbkalil@gmail.com

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SOURCE Mother’s Market & Kitchen