Categoría: Aaron Sanchez

TORRANCE, Calif., Nov. 18, 2020 /PRNewswire-HISPANIC PR WIRE/ — After more than two decades and one million units sold since the debut of the first-generation MDX in 2000, the new MDX Prototype previews the nameplate’s most ambitious redesign yet. Utilizing a clean sheet design and clear focus on delivering Precision Crafted Performance, the fourth-generation MDX reimagines the three-row SUV’s proven formula with a more emotional, exciting and premium design.

The clean sheet approach harkens back to the pioneering 2001 MDX, the first SUV designed by Acura in California, and the industry’s first three-row SUV to be based on a unibody platform. Both challenging designs were undertaken by the same person – exterior design leader Catalin Matei.

In a new video released today, Matei reflects on the disparate design intentions between the first and fourth-generation MDXs, while also highlighting similarities such as a distinct character line which runs the perimeter of both models, below the headlight on the original, and higher on the all-new MDX to communicate strength and performance.

Link to Video: https://youtu.be/BBv8-gXVvIs

MDX Design Reimagined
Previewed in Prototype form, the fourth-generation MDX makes a bold statement with its more dynamic and muscular design. A more upright front fascia and long, sculpted hood convey power and presence along with an impressive six-inch increase in dash-to-axle dimension versus the outgoing MDX. Inspired by the wind-shaped rocks of the Antelope Canyons, the new MDX’s alluring and sculpted body sides give the vehicle a constant impression of movement.

Elegantly crafted details include multi-faceted diamond surfaces on the grille creating dynamic reflections and light play while moving around the vehicle. The new MDX’s headlight and taillights, «the jewelry of the vehicle» as described by Matei, deploy Acura’s unique Chicane light signature at both the front and rear. 

The new MDX’s performance intent is underscored by its broad shoulders and tapered cabin, drawn rearward on the lower and wider body. Larger and wider wheels are pushed to the corners, anchoring the MDX to the ground and further communicating performance.

The Original MDX: First-Generation Changes the SUV Game       
The original 2001 MDX redefined the luxury SUV segment as the industry’s first three-row SUV to be based on a unibody platform, offering superior comfort, space and driving performance than existing truck-based SUVs. From a design perspective, the first-generation MDX artfully balanced between muscularity and elegance, while communicating strength and stability with its clean look, sharply chiseled front fascia and wide stance. The first gen MDX earned critical praise, including 2001 North American Truck of the Year and 2001 Motor Trend SUV of the Year awards.

Designer Bio: Catalin Matei 
Catalin Matei is a principal designer and exterior design technical expert at Honda R&D Americas (HRA). After graduating from Art Center College of Design in Pasadena, Matei joined HRA in Torrance, California in 1988. His passion for finding creative solutions to technical problems, combined with his love of cars and drawing, are what led him to vehicle design.

Matei’s first role as a designer was on the 1993 Honda Civic Coupe. Following that, Matei designed both the 2000 Acura MD-X Concept and the 2001 Acura MDX production vehicle. He also led the exterior designs of the 2006 Honda Pilot, 2007 Honda Element SC, and two generations of Honda Odyssey (2011 and 2018).

Matei’s responsibilities for the 2022 MDX ranged from the overall exterior design all the way down to details such as the textures used inside the headlights and taillights. In addition to achieving a highly emotional appearance for the MDX, Matei had to consider the vehicle’s engineering layout and overall packaging.

About Acura
Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features five distinctive models – the ILX and TLX sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar. All Acura models sold in North America for the 2021 model year are made in the U.S., using domestic and globally sourced parts.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.

¹ Based on MotorIntelligence cumulative total sales among all 3-row luxury SUV and CUV models, January 1980 through October 2020.

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SOURCE Acura

Compact SUV praised for driving dynamics, design and value

IRVINE, Calif., Nov. 18, 2020 /PRNewswire-HISPANIC PR WIRE/ — The 2021 Mazda CX-5 today was named as a Car and Driver 10Best winner, the fourth consecutive year that Mazda’s compact crossover SUV has received the award.

Recognized by Car and Driver for its driving dynamics, design and value, Mazda’s CX-5 had its best sales month ever in October. The 2021 model offers many premium features as standard, such as Mazda’s suite of i-Activsense safety features, including Lane Departure Warning with Lane-Keep Assist and Blind Spot Monitoring with Rear Cross-Traffic Alert. A new 10.25-inch center display, the largest screen ever in CX-5, features the latest Mazda Connect infotainment interface and adds capabilities for Mazda Connected Services and in-car Wi-Fi hot spot. Along with Apple CarPlay^TM and Android Auto^TM, the 2021 CX-5 provides occupants seamless integration with their smartphone and helps enhance the sophisticated experience in the vehicle.

«The Mazda CX-5 is the crossover we recommend to friends who are shopping for crossovers,» said Sharon Silke Carty, editor-in-chief of Car and Driver. «It is polished enough to compete with more upscale brands, and its effortless steering and controlled suspension make it fun to drive. It has the right combination of good looks, price and handling and has become a regular on our 10Best list.»

The upper trim 2021 CX-5 models come with the Skyactiv-G 2.5 Turbo engine that delivers up to 250 horsepower and 320 lb-ft of torque with premium 93 octane fuel or 227 horsepower and 310 lb-ft of torque with regular 87 octane fuel. The standard four-cylinder Skyactiv-G 2.5-liter engine delivers 187 horsepower and 186 lb-ft of torque. CX-5 also features a quick-shifting six-speed automatic transmission with sport and manual-shift modes, G-Vectoring Control Plus, and front-wheel drive as standard. Mazda’s i-Activ all-wheel drive with off-road traction assist is available on all trim levels. 

New for 2021 is the CX-5 Carbon Edition. Sharing similar features to the CX-5 Touring with Touring Preferred SV Package, the Carbon Edition offers exclusive styling with Polymetal Gray exterior paint, gloss black door mirrors and 19-inch black metallic aluminum alloy wheels. The interior has red leather seats and special interior trim. The Carbon Edition offers the Skyactiv-G 2.5 Turbo engine as an option and is available in either front-wheel or all-wheel drive.

Car and Driver’s staff evaluated 57 vehicles during two weeks of testing, before voting on its 2021 10Best winners. The award recognizes the smartest, most entertaining cars, trucks, SUVs and vans on sale. «We judge vehicles with an emphasis on value, mission fulfillment, and whether they are fun to drive,» Carty said. «Each of the 10 winners competes against the entire market to earn this recognition.»

To be eligible for a 10Best award, a vehicle must be new or substantially changed from the prior model year, or be a returning winner from last year’s awards. It also must have a base price of less than $90,000 and be on sale in the United States by Jan. 21, 2021.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the U.S. and Mexico through approximately 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

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SOURCE Mazda North American Operations

OAKLAND, Calif., Nov. 18, 2020 /PRNewswire-HISPANIC PR WIRE/ — In its ongoing focus to help Californians make sustainable lifestyle changes for their long-term health and well-being, Blue Shield of California today announced the addition of three tobacco-cessation online providers to its popular Wellvolution platform, the largest digital therapeutics and community network in the healthcare industry.

The announcement coincides with the American Cancer Society’s Great American Smokeout on November 19, which focuses the attention of millions of smokers on the lifetime benefits of quitting tobacco.

«We’re adding our voice to that important message with three new, clinically validated digital programs to help people quit smoking or vaping,» said Angie Kalousek, director of Mind-Body Medicine at Blue Shield. «Research shows that 49 million Americans now use tobacco of some kind with cigarettes, cigars and e-cigarettes topping the list. That is a staggering number of people putting their health at risk for multiple diseases.»

The three new clinically proven health solutions now available online to Blue Shield’s Wellvolution participants are:

• EX^® Program by Truth Initiative provides Blue Shield members access to a personalized quit plan; live chat coaching and medication guidance from tobacco treatment specialists; 24/7 peer support; interactive quitting tools and videos; and tailored text messaging. Developed in collaboration with Mayo Clinic, the program grew out of the national public health organization Truth Initiative’s leading research and long history of building engaging digital interventions that inspire lives free from smoking, vaping and nicotine.
• Clickotine by Click Therapeutics, Inc. is a comprehensive digital therapeutic program for smoking cessation that can be downloaded on a smartphone. The app provides an individualized program that is fully integrated with nicotine replacement therapy. Through cognitive and neurobehavioral mechanisms, Click’s Digital Therapeutics™ enable change within individuals, and are designed to be used independently or in conjunction with biomedical treatments.
• QuitSmart Mindfully by eMindful takes participants through 12 sessions that include live interactive virtual sessions with teachers and personalized strategies that smokers can integrate into their daily lives. The program demonstrates how smokers can minimize stress and cravings, build awareness of behavior patterns, identify key drivers of purposeful decision making and behavior change, and address issues of addiction to nicotine and a smoking habit.

«As an employer group that has worked closely with Blue Shield over the years to develop and manage a non-smoker incentive program for our employees, we are pleased we can add these new virtual options during the COVID-19 pandemic to help our employees who want to quit smoking and achieve their health and wellness goals,» said Tom Hatch, chief human resources officer at ‎County of Orange.

Kalousek added, «We are offering three new tobacco-cessation programs because each offers members a unique experience. Not every person quits in the same way and these options allow for member choice.»

Key facts about smoking:

• Smoking is the single largest preventable cause of death and illness in the world.
• More than 16 million people in America live with a smoking-related disease. (e.g. cancer, heart disease, hypertension, and diabetes)
• Every year more than 480,000 people in the U.S. die from illnesses related to tobacco use, representing one out of five deaths in the U.S.¹
• 49 million Americans use tobacco of some kind.
• Cigarettes – 32.4 million
• Cigars – 9.6 million
• E-cigarettes – 8.1 million
• Smokeless tobacco – 5.9 million
• Pipes – 2.6 million²

Wellvolution is a digitally based lifestyle medicine and health platform that can be personalized to each of its members’ individual health needs and preferences. Created in collaboration with Solera Health, Wellvolution provides members guided on-demand access to a tailored network of clinically proven applications using lifestyle to prevent, treat and even reverse disease. It is available to most Blue Shield members with their benefit plan at no additional cost, and is an example of how the nonprofit health plan is reimagining health for individuals, families and communities.

¹ www.cancer.org 
² Creamer MC et al. Tobacco Product Use and Cessation Indications Among Adults –United States, 2018. MMWR, 2019

About Blue Shield of California
Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. Blue Shield of California is a tax paying, nonprofit, independent member of the Blue Cross Blue Shield Association with over four million members, 6,800 employees and more than $20 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have an impact on California communities. For more news about Blue Shield of California, please visit news.blueshieldca.com

About Solera
Solera is committed to changing lives by guiding people to better health in their communities. The company has built a dynamic platform that provides intensive, evidence-based, lifestyle and behavioral social interventions to impact the costliest chronic conditions in the country.  Solera’s marketplace strategically matches consumers to curated disease prevention with a network of community organizations and digital therapeutics providers delivering the most meaningful health outcomes.  Solera is HITRUST certified, the most prestigious certification for meeting healthcare regulations and requirements for protecting and securing sensitive private healthcare information. For more information, visit Solera at www.soleranetwork.com 

CONTACT:    
Mashi Nyssen
Blue Shield of California    
510-607-2359
media@blueshieldca.com

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SOURCE Blue Shield of California

Dynamic Brand is Led by Diego Osorio, Dia Simms and Backed by LeBron James

NEW YORK and LOS ANGELES and MEXICO CITY, Nov. 18, 2020 /PRNewswire-HISPANIC PR WIRE/ — Today, new independent spirits brand, Lobos 1707, launches their full tequila and mezcal trademark in Mexico and the U.S. Lobos 1707, named after the Spanish word meaning «wolves» and dedicated to celebrating the strength of the pack, is led by Founder and Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms with early backing by sports and cultural icon, LeBron James. The premium spirit is inspired by a centuries old distillation process and creates a totally unique product in the expanding category. Lobos 1707 will offer Extra Añejo, Reposado, Joven and Mezcal Artesanal.

Each marque reflects the traditional Mexican distillation and aging process and is finished in Pedro Ximénez (PX) wine barrels from Spain. The Lobos 1707 unique barrel aging process represents a modern approach to a practice that began 400 years ago. The proprietary formula and world-class product creations are led by Master Distillers from Mexico and Spain. 

«Creating and designing Lobos 1707 is about love, legacy and authenticity,» says Osorio. «I see Lobos 1707 as another way of storytelling. The story begins and ends with our love for the spirit, from the aging process to holding the bottle and sharing the first sip. It’s a story that celebrates our pack and our extended family who has been with us throughout our journey. Above all, Lobos 1707 represents unity.»

Lobos 1707 is led by CEO Dia Simms, one of the most dynamic leaders in the industry over the last twenty-five years. Simms established a reputation for driving innovation and diversity while developing some of the largest marques globally, including building a billion-dollar valued spirits brand. 

«Lobos 1707 is a premium brand, and our distinctive aging process meets the need of an accelerating category,» says Simms. «After first trying Lobos 1707, I fell in love with the liquid and the brand history. We have an incredible liquid, beautiful packaging, and a proud legacy. Our vision is to reach our customer community through our values as well as our products. At Lobos 1707, our belief is if there’s not enough room at the table…we build a bigger table.» 

The new company is backed by tequila enthusiast LeBron James. He and his partner Maverick Carter invested in the company because of the quality of the product, core company values, and the opportunity to build a strong consumer brand with diverse leadership. 

«I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,» says James. «Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.» 

James and Carter are part of Main Street Advisors’ (MSA) investment group, which co-led the investment in Lobos 1707 with Mezorio Spirits. Anthony Davis and Draymond Green are also investors through MSA along with Klutch Sports Group CEO and Founder, Rich Paul. Torch Capital rounds out the investment team.

To celebrate the launch, Lobos 1707 introduces the following offerings prior to the nationwide release in early 2021:

• Lobos 1707 Tequila, Extra Añejo: Best served neat or on the rocks; never mixed, the Extra Añejo should be savored. This masterfully crafted tequila is aged for three years in American white oak and finished in the historic Pedro Ximénez (PX) wine barrels using the solera system method for a lasting flavor experience. Every sip includes sweet citrus, aging wood and marked vinous, tobacco, and notes of roast coffee and cocoa. The suggested retail price is $149.99 USD for a 750ML bottle
• Lobos 1707 Tequila, Reposado: Reposado reaches its robust flavor through resting for over six slow months in American white oak barrels. The liquid is blended with a touch of Lobos 1707 Tequila, Extra Añejo and finished in the brand’s historic Pedro Ximénez (PX) wine barrels using the solera system method. Reposado revolutionizes any drink with spicy aromas and audacious flavor. The suggested retail price is $47.99 USD for a 750ML bottle
• Lobos 1707 Tequila, Joven: Young in spirit, old in soul. It is carbon-filtered, then finished in the brand’s historic Pedro Ximénez (PX) wine barrels using the solera system method, resulting in a more mature flavor profile than any other Silver or Blanco tequila on the market. Excellent and balanced body with slightly fiery balsamic tones. The suggested retail price is $44.99 USD for a 750ML bottle
• Lobos 1707 Mezcal Artesanal: Lobos 1707 Mezcal is a sultry liquid with each sip evoking the flavors of 100% Espadin agave roasting in a conical open Oaxacan fire pit. The liquid is then ground in an Egyptian stone mill, producing a smoky, yet smooth liquid with a subtle burn of spice. $54.99 USD for a 750ML bottle

The brand presents itself with a short film entitled «Lobos 1707 presents Build a Bigger Table,» premiering on November 18^th. The film illustrates the journey from barrel to table, giving a glimpse behind the brand’s roots in the agave fields in Mexico. The film weaves together each individual’s contribution to the liquid and finishes with the wolfpack coming together to welcome everyone to sit at the table. The film can be viewed/downloaded here: https://youtu.be/yxVXGk5rGE0.

Lobos 1707 Tequila and Mezcal are currently available at select retailers and restaurants throughout New York City, Florida and California and online at https://www.reservebar.com/collections/lobos-1707

About Lobos 1707

Lobos 1707 is an independent spirits producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO and brand-builder Dia Simms and legendary athlete and cultural icon LeBron James. The portfolio includes Lobos 1707 Tequila, Extra Añejo, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Joven and Lobos 1707 Mezcal Artesanal, all premium products infused with history, culture and family legacy. Harvested, distilled and bottled in the Los Altos de Jalisco region of Mexico, Lobos 1707 Tequila and Mezcal feature unique and elevated flavor profiles influenced by both old and new world techniques. Lobos 1707 Tequila and Mezcal are cultivated from 100% blue weber agave and then finished in Pedro Ximénez (PX) wine barrels, using the solera method before bottling. Product design includes the Osorio Family Coat of Arms and the Agave Wind Rose Compass to represent the union of Spanish and Mexican cultures. A portion of proceeds will be donated to wolf sanctuaries in Mexico and the United States. Everyone has a seat at the table to stir, sip, savor and sin with Lobos 1707.

About Mezorio Spirits LLC

Mezorio Spirits is an established liquor holding company, founded by Marc Mezvinsky and Diego Osorio. Mezorio prides itself on having a portfolio of the highest quality and culturally relevant spirits. It is headquartered in New York.  

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SOURCE Lobos 1707

NEW YORK, Nov. 18, 2020 /PRNewswire-HISPANIC PR WIRE/ — Research led by investigators at the Children’s Hospital at Montefiore, Albert Einstein College of Medicine and Yale School of Medicine, identifies symptoms that can predict how severely children will be affected by COVID-19. The research, published in the Journal of Pediatrics, shows that children with respiratory disease and those with Multi-System Inflammatory Syndrome (MIS-C), a rare but serious condition associated with COVID-19, experienced the most severe illness.

«Much of the discussion to date around COVID-19 suggests that children don’t typically suffer serious illness,» said lead author, Danielle Fernandes, M.D., attending physician, Division of Hospital Medicine, CHAM, and assistant professor of pediatrics at Einstein. «Our study shows that children with COVID-19, like adults, can experience symptoms ranging from mild to severe, and tragically, children can die from the disease.»

The investigators assessed 281 children hospitalized with COVID-19 disease at eight medical centers in New York, New Jersey and Connecticut between March and May of this year. Half the children had respiratory disease with symptoms including cough, wheezing, sore throat, and difficulty breathing. The remaining 50% of patients were equally divided between children who experienced MIS-C and children who exhibited a range of symptoms, including gastrointestinal issues and fever. Of the three groups, children with MIS-C were most likely to require intensive care, but only children with respiratory illness passed away from COVID-19.

The eight participating hospitals in the tri-state area serve diverse patient populations, however the majority of hospitalized patients in this study were Hispanic or Black. In contrast to studies involving adults with COVID-19, the researchers found that race or ethnicity did not influence how children with COVID-19 fared following hospitalization. Additionally, the study showed:

• Children with obesity and those with low oxygen levels at the time of admission were more likely to have severe respiratory disease and require prolonged intensive care;
• One in five children with severe respiratory disease required intubation and mechanical ventilation;
• Children with lower lymphocytes, a subset of white blood cells, and those with higher levels of C-reactive protein, a test commonly used to evaluate inflammation, were more likely to have severe MIS-C;
• Children with MIS-C were more likely to be non-Hispanic Black
• Race/ethnicity and socioeconomic status was not associated with more severe disease

«We hope that pediatric providers will use these warning signs to predict which children may need enhanced monitoring and treatment that could prevent them from becoming severely ill or dying,» said Dr. Fernandes.

The paper is titled «SARS-CoV-2 Clinical Syndromes and Predictors of Disease Severity in Hospitalized Children and Youth.» Co-authors include members of The Tri-State Pediatric COVID-19

Research Consortium from Albert Einstein College of Medicine, the Children’s

Hospital at Montefiore, Yale School of Medicine, Kings County Hospital Center, Maimonides Children’s Hospital, Joseph M. Sanzari Children’s Hospital, K. Hovnanian Children’s Hospital, Neptune City, SUNY Downstate Medical Center University Hospital and Stony Brook University Renaissance Hospital

About Montefiore Health System
Montefiore Health System is one of New York’s premier academic health systems and is a recognized leader in providing exceptional quality and personalized, accountable care to approximately three million people in communities across the Bronx, Westchester and the Hudson Valley. It is comprised of 10 hospitals, including the Children’s Hospital at Montefiore, Burke Rehabilitation Hospital and more than 200 outpatient ambulatory care sites. The advanced clinical and translational research at its medical school, Albert Einstein College of Medicine, directly informs patient care and improves outcomes. From the Montefiore-Einstein Centers of Excellence in cancer, cardiology and vascular care, pediatrics, and transplantation, to its preeminent school-based health program, Montefiore is a fully integrated healthcare delivery system providing coordinated, comprehensive care to patients and their families. For more information please visit www.montefiore.org. Follow us on Twitter and view us on Facebook and YouTube.

About Albert Einstein College of Medicine
Albert Einstein College of Medicine is one of the nation’s premier centers for research, medical education and clinical investigation. During the 2019-20 academic year, Einstein is home to 724 M.D. students, 158 Ph.D. students, 106 students in the combined M.D./Ph.D. program, and 265 postdoctoral research fellows. The College of Medicine has more than 1,800 full-time faculty members located on the main campus and at its clinical affiliates. In 2019, Einstein received more than $178 million in awards from the National Institutes of Health (NIH). This includes the funding of major research centers at Einstein in aging, intellectual development disorders, diabetes, cancer, clinical and translational research, liver disease, and AIDS. Other areas where the College of Medicine is concentrating its efforts include developmental brain research, neuroscience, cardiac disease, and initiatives to reduce and eliminate ethnic and racial health disparities. Its partnership with Montefiore, the University Hospital and academic medical center for Einstein, advances clinical and translational research to accelerate the pace at which new discoveries become the treatments and therapies that benefit patients. Einstein runs one of the largest residency and fellowship training programs in the medical and dental professions in the United States through Montefiore and an affiliation network involving hospitals and medical centers in the Bronx, Brooklyn and on Long Island. For more information, please visit www.einstein.yu.edu, read our blog, follow us on Twitter, like us on Facebook, and view us on YouTube.

Follow us on Twitter: @MontefioreNYC       

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SOURCE Montefiore Health System; Albert Einstein College of Medicine

WASHINGTON, Nov. 18, 2020 /PRNewswire-HISPANIC PR WIRE/ — Did you know that older Americans (over 65) are one of the groups at greatest risk of dying in a fire? Seniors are 16% of the population, but they account for 77% of the deaths from clothing fires.  The U.S. Consumer Product Safety Commission (CPSC) wants to sound the alarm on this sobering statistic, by reminding our senior community to stay vigilant about fire safety.

«All clothing can burn,» says CPSC Acting Chairman Robert Adler. «And the loose clothing often favored by seniors can catch fire especially easily,» he added.

Whether it’s a dangling sleeve over the stove top, or food left unattended – cooking accidents are the leading cause of fires in the home. But you may be surprised to know that burning trash, grass and debris outdoors is also a leading cause of clothing fire injuries to seniors. Using space heaters improperly also tops the list. So, what is catching fire? The leading clothing item ignited and causing these injuries is pants, followed by shirts, night gowns and robes.  Here’s how the numbers break down.

CPSC estimates there were about 1,100 emergency room visits per year associated with senior clothing fire injuries from 2015 to 2019. This includes both fires in the home and outdoor fires.

• An estimated 22% of these injuries are from cooking fires;
• 21% are from burning trash/grass/debris; and
• 12% are from space heater fires.

According to the National Fire Incident Reporting System (NFIRS), there are an estimated annual average of 60 clothing fire deaths to seniors per year. Of these clothing fire deaths to senior citizens:

• 24% are from «Range, Oven» fires;
• 23% are from smoking material-ignited fires; and
• 11% are from heater fires.

CPSC is releasing a new Public Service Announcement (PSA) to warn older consumers about this hazard, and to show how these types of fires can be prevented.

The vast majority of these fires are highly preventable. Here’s how you can be fire safe:

• All Clothing Burns: Keep all clothing away from flames and ignition sources. Loose clothing can catch fire easily.
• Cook with Care: Keep sleeves and dangling clothing components away from the cooktop.
• Outdoor Fire Safety: When burning trash and yard debris, keep a safe distance from any outdoor fire, and keep lighter fluid off clothing. Follow CDC guidelines regarding outdoor burning during the COVID 19 pandemic.
• Space Heater Safety: Loose pants and robes in close proximity to a space heater can catch fire. Space heaters need space.
• If You Smoke: Smoking materials can ignite clothing. Don’t smoke while drowsy; safely extinguish smoking material.
• Extra Precaution: Have a fire extinguisher nearby, and place working smoke alarms on every floor outside sleeping areas and inside bedrooms.

If clothing does catch fire, according to the CDC and the National Fire Prevention Association, stop (don’t run), drop and roll. Cover your face. Roll until the fire is out. If you’re not able to drop, use something like a blanket to put out the flames. Run cool water on your burn until emergency responders arrive.

Resources:
Senior Safety Education Center 
Sound the Alarm NSN Poster 
Multigenerational Fire Safety Tool Kit 
Fire Safety Education Center  
NSN Posters

About the U.S. CPSC
The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risks of injury or death associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $1 trillion annually. CPSC’s work to ensure the safety of consumer products has contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 40 years.

Federal law bars any person from selling products subject to a publicly announced voluntary recall by a manufacturer or a mandatory recall ordered by the Commission.

For lifesaving information:
– Visit CPSC.gov.
– Sign up to receive our e-mail alerts.
– Follow us on Facebook, Instagram @USCPSC and Twitter @USCPSC. 
– Report a dangerous product or a product-related injury on www.SaferProducts.gov.
– Call CPSC’s Hotline at 800-638-2772 (TTY 301-595-7054).
– Contact a media specialist.

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SOURCE CPSC