UP Entertainment, in partnership with PixL Dos, has launched the Spanish-language movie channel Cine Romántico on Samsung TV Plus and XUMO

ATLANTA, Oct. 28, 2020 /PRNewswire-HISPANIC PR WIRE/ — UP Entertainment has launched Cine Romántico in partnership with PixL Dos. Targeted to Spanish speaking television viewers and dual language households, Cine Romántico features the best of Hollywood TV romance movies exclusively in Spanish. The free ad-supported television (FAST) channel is now available on Samsung TV Plus and XUMO with plans to expand to other platforms in the future. Samsung TV Plus is available on select Samsung Smart TVs…

ATLANTA, Oct. 28, 2020 /PRNewswire-HISPANIC PR WIRE/ — UP Entertainment has launched Cine Romántico in partnership with PixL Dos. Targeted to Spanish speaking television viewers and dual language households, Cine Romántico features the best of Hollywood TV romance movies exclusively in Spanish. The free ad-supported television (FAST) channel is now available on Samsung TV Plus and XUMO with plans to expand to other platforms in the future. Samsung TV Plus is available on select Samsung Smart TVs and eligible Galaxy mobile devices and delivers instant access to 145 free channels without a subscription.

«UP Entertainment is thrilled to partner with PixL Dos to launch Cine Romántico on Samsung TV Plus and XUMO,» said Charley Humbard, CEO and founder, UP Entertainment. «We look forward to introducing a new audience to this streaming channel featuring entertaining high-quality romance movies that Spanish language households are sure to love.»

With a vast array of star-driven movies featuring contemporary storylines, some of titles on the service include Brimming With Love, Love Throws a Curve, Hopeless Romantic, Groomzilla, Instant Nanny and The Wedding Do-Over. New titles will be added on an ongoing basis.

About UP Entertainment
UP Entertainment, home to UPtv, UP Faith & Family and AspireTV, is the destination for positive and authentic storytelling that is relevant to each network’s audience. UPtv, the trusted network for uplifting entertainment, offers exclusive premiere movies, uplifting theatricals and beloved series. UP Faith & Family, America’s favorite streaming service for families, gives instant access to the best in family and faith-friendly entertainment, and AspireTV is the leading network for Black and urban lifestyle programming.

Follow UPtv on the Web at www.Uptv.com on Facebook at https://www.facebook.com/Uptv, Twitter on @Uptv and Instagram at UP_TV. 

About PixL Dos
PixL Dos, owner of Cine Romántico, is a subsidiary of PixL Entertainment.

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SOURCE UP Entertainment

CVS Health Expands COVID-19 Testing Services with Plans to Add Nearly 1,000 Rapid-result Test Sites at Select CVS Pharmacy Locations

WOONSOCKET, Rhode Island, Oct. 28, 2020 /PRNewswire-HISPANIC PR WIRE/ — As part of CVS Health’s (NYSE: CVS) ongoing effort to increase access to COVID-19 testing and help slow the spread of the virus, the company today announced plans to expand COVID-19 testing services currently offered at select CVS Pharmacy locations to include rapid-result testing at nearly 1,000 sites by the end of the year.

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WOONSOCKET, Rhode Island, Oct. 28, 2020 /PRNewswire-HISPANIC PR WIRE/ — As part of CVS Health’s (NYSE: CVS) ongoing effort to increase access to COVID-19 testing and help slow the spread of the virus, the company today announced plans to expand COVID-19 testing services currently offered at select CVS Pharmacy locations to include rapid-result testing at nearly 1,000 sites by the end of the year.

CVS Health (PRNewsFoto/CVS Health)

Rapid-result COVID-19 diagnostic tests are available at no cost to patients who meet Centers for Disease Control and Prevention criteria.1 In addition, rapid-result tests may also be available as a testing option for eligible employees or students affiliated with an organization that has adopted CVS Health’s Return Ready™ return-to-work COVID-19 testing solution.

To date, CVS Health has administered more than 5 million COVID-19 tests since March, and currently manages more than 4,000 drive-thru test sites at CVS Pharmacy locations in 33 states and Washington, D.C. Most results from these existing test sites are generally available within 2 – 3 days. The company is adapting some of these sites and adding new locations to be able to deliver rapid results at nearly 1,000 sites by the end of the year. Nearly 100 of these rapid-result test sites will be operational this week.

«Access to rapid-result tests enables us to help minimize community spread of COVID-19 by being able to more quickly identify active COVID-19 infection,» said David Fairchild, MD, Chief Medical Officer, MinuteClinic. «In addition, we can test and treat symptomatic patients who test negative for COVID-19 for seasonal illnesses such as flu or strep and provide appropriate treatment and care.»

Patients must register in advance at CVS.com to schedule an appointment. Testing is also available for patients ages 12 – 17; a parent or legal guardian must complete the online registration and must accompany minors ages 15 and younger for testing.

When arriving for testing, patients are asked to follow signage or the instructions of the staff onsite. Procedures vary by location and patients may be directed to stay in their vehicle and proceed to a designated testing structure located in the parking lot or, in very limited locations, to enter a CVS store through a doorway specifically allocated for this purpose. Patients will be provided with a test kit, given instructions, and a CVS Health team member will observe the self-swab process. Patients will be directed to wait outside the store in their vehicle for results. The process, from the collection of the swab to the delivery of the results, will generally take approximately 30 minutes.

Patients who access rapid-result testing and receive a negative COVID-19 result will have the opportunity to schedule an appointment at the on-site MinuteClinic for further assessment and to determine if a rapid-result test for flu and strep would be appropriate. The MinuteClinic provider will then be able to provide counsel on a treatment plan and prescribe medications if clinically appropriate.

Nearly 100 of the planned rapid-result test sites will be operational at select CVS Pharmacy locations in 22 states as of this week. States include Ariz., Calif., Conn, Fla., Ga, Ill., Ind., Kan., Mass., Md., Mich., Minn, Mo., N.C., N.J., N.M., Ohio, Pa., R.I., S.C., Texas and Va. Patients seeking a COVID-19 test at CVS Pharmacy can find a complete list of locations and options offered here.

More information on steps CVS Health has taken to address the COVID-19 pandemic is available at the company’s frequently updated COVID-19 resource center.

For downloadable COVID-19 testing media assets, including photos and video, please visit the Media Resource Center.

About CVS Health
CVS Health employees are united around a common goal of becoming the most consumer-centric health company. We’re evolving based on changing consumer needs and meeting people where they are, whether that’s in the community at one of our nearly 10,000 local touchpoints, in the home, or in the palm of their hand. Our newest offerings – from HealthHUB® locations that are redefining what a pharmacy can be, to innovative programs that help manage chronic conditions – are designed to create a higher-quality, simpler and more affordable experience. Learn more about how we’re transforming health at www.cvshealth.com.

Media Contact
Joe Goode
(401) 378-5220
Joseph.Goode@CVSHealth.com

1COVID-19 tests are no cost to patients with insurance or through a program for the uninsured funded by the U.S. Department of Health and Human Services

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SOURCE CVS Health

A Global Movement, The Mic: Africa

NEW YORK, Oct. 27, 2020 /PRNewswire/ — Founder and CEO of AMP Global Technologies, Derrick N. Ashong, «DNA,» –has built a Digital Media platform, Take Back The Mic (TBTM), that is powering the launch of the first music competition format born in Africa and exported to the world. 

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NEW YORK, Oct. 27, 2020 /PRNewswire/ — Founder and CEO of AMP Global Technologies, Derrick N. Ashong, «DNA,» –has built a Digital Media platform, Take Back The Mic (TBTM), that is powering the launch of the first music competition format born in Africa and exported to the world. 

The TBTM app rewards consumers with Ad-Supported Mobile Data for discovering and amplifying the hottest new content.

This December, Derrick Ashong’s two-time Emmy finalist digital series, «The World Cup of Hip Hop,» will evolve into the first-ever multi-platform TV format born on the African Continent. Appropriately named, The Mic: Africa is a music competition and docu-series that connects African music, arts and culture with a new generation of fans worldwide.  The show will air in early December with a finale on January 3rd. Today, fans have used the Take Back the Mic app to select 18 semi-finalists among young artists from Rwanda, Ghana, Kenya, South Africa, Nigeria, and Mauritius. Discover the semifinalists at www.takebackthemic.com

At a time when a global pandemic has created new barriers to travel and cultural exchange, while renewing focus on systemic injustices facing people of color, The Mic: Africa brings communities together to celebrate the global impact of Hip Hop culture.

DNA says «for a long time I’ve wanted to build a digital media ‘echo-system’ that allows content creators to own their narrative and connect directly with their fans around the world. But I never imagined it would be a global pandemic that would finally prove the case that culture knows no borders. Hip Hop culture IS global youth culture, and people around the world have embraced, transformed and made it their own. At the same time, we’ve seen a generational uprising demanding justice from the US to the UK; from Colombia to Nigeria, and Hip Hop culture has provided the soundtrack to this movement for change. With The Mic: Africa we are amplifying the voices of young creatives with something to say to a world that may finally be ready to listen.»

With a powerful mix of music, dance, visual art and multilingual rhymes, these artists embody the new faces of Hip Hop across the continent. Africa has been underestimated on so many levels, for far too long. By combining a team of world-class filmmakers in each country, with electrifying local talent ‘crowdlit’ by passionate fans in a compelling app experience, The Mic: Africa is amplifying a different vision of African creativity and innovation. Simultaneously, they are leveraging the reach of a new TV format with the power of a new technology platform, to onboard a generation onto the internet by allowing them to earn mobile data, while discovering and amplifying world-class talent to new audiences. 

«Our team at AMP Global is committed to expanding internet access and creativity for communities around the world,» continues Ashong.  «The Mic: Africa would not be possible without our regional partners across the continent: Megalectrics in Nigeria, The MultiMedia Group in Ghana, Royal Media Services in Kenya, the Rwanda Development Board and Rwanda Broadcasting Agency, and our first telecom partner 9Mobile in Nigeria

Deji Awokoya the Group General Manager of Megalectrics, one of the first companies to sign on to The Mic: Africa, says, «We pride ourselves as owners of media brands that are in touch with the youth. This partnership affords Nigerian youths an avenue to be heard, to showcase their talent and also to share our cultural wealth and heritage with the rest of the world. It was a no-brainer for us to embark on this journey when we were approached. We are very excited and can’t wait to showcase the talents of Nigeria with the world in partnership with The Mic: Africa

About AMP Global

AMP Global is revolutionizing the Telecom and Media industries by empowering fans to earn mobile data for discovering and amplifying great content. Its Take Back the Mic app is the premiere interactive rewards platform for the fastest-growing media segment on earth — youth in emerging markets. Discover all 18 «The Mic: Africa» semifinalists and download the Take Back the Mic app at www.takebackthemic.com

About Megalectrics Limited – A Wholly owned indigenous company with its headquarters in Lagos. The company is presently operating three (3) radio stations from our 26, Keffi Street, Ikoyi office. And recently, 2 new stations (The Beat 97.9FM and Naija FM 102.7) were set-up in Ibadan, Oyo State; making five (5) radio stations operated by Megalectrics Ltd. The Beat 97.9FM has since April 2013 commenced broadcast, while we await the approval of the apex broadcast body in Nigeria – National Broadcasting Commission (NBC) for Naija FM to go on air as soon as possible. 

#TakeBackTheMic #TBTM #TheMicAfrica #Africa #HipHopIs

Press Contact

Desiree Peterkin Bell, DPBell@desireepeterkinbell.com

DPBell & Associates

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SOURCE AMP Global Technologies

Leading Organizations Urge Policymakers and Higher Education Leaders to Improve Higher Education Transfer Policies and Practice

Urgent action is needed to tackle the largest anticipated wave of students transferring due to COVID-19, economic­ recession and sig­nificant racial justice implications

WASHINGTON, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Anticipating a larger-than-ever wave of students transferring across higher education institutions due to COVID-19 and the economic recession, today a diverse group of 25 policy, advocacy, research and institutional membership organizations issued <a…

Urgent action is needed to tackle the largest anticipated wave of students transferring due to COVID-19, economic­ recession and sig­nificant racial justice implications

WASHINGTON, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Anticipating a larger-than-ever wave of students transferring across higher education institutions due to COVID-19 and the economic recession, today a diverse group of 25 policy, advocacy, research and institutional membership organizations issued a call to action to policymakers and higher education leaders to improve transfer policies. Highlighting the racial justice implications at stake, the organizations elevate the urgency of addressing practices and policies that result in credit loss.

The signatories are all members of the Scaling Partners Network convened by the Bill & Melinda Gates Foundation. The organizations work together under the principle that greater connection and coordinated action will enable the higher education field to scale innovations faster, more efficiently and with deeper impact.

«Calls for systemic change demand a hard look at practices and policies in higher education that continue to produce inequitable student outcomes by race and ethnicity,» said Nyema Mitchell of JFF. «Among those that contribute most to inequity in postsecondary outcomes are transfer policies and practices.»

Because they are most likely to begin in community college, Black, Latinx and Indigenous students are hardest hit by practices and policies that result in credit loss when they transfer (or contemplate doing so). Transfer student outcomes are deeply inequitable by income as well. Challenges with transfers in the higher education systems are primary drivers of serious inequities and injustices by income, race and ethnicity.

«I understand how burdensome it can be to servicemen when courses don’t apply and you lose time and benefits taking them over again,» said Russell Otway, a father of two who served in the U.S. Navy. «Like many veterans managing injuries, my kids’ learning and my online courses during the pandemic, when I hit roadblocks with applying credits, I can get discouraged.»

The call to action is particularly relevant because the national movements toward providing two free years of college and increasing dual enrollment for high school students could lead many more students to enter college with credits earned in community college. Four-year colleges and universities often refuse to apply credits earned at community colleges toward degree requirements.

«Everyone engaged in delivering and setting policies for higher education should aspire to 100% of students’ credits applying to a credential when they transfer,» said Martha Ellis of the Charles A. Dana Center at The University of Texas at Austin. «To ensure we are ready for the coming wave of student mobility, policymakers and higher education leaders must be laser-focused on dismantling barriers to the applicability of all credits and verified learning.»

Scaling Partners Network members identified essential transfer actions informed by research and exemplary credit applicability practices.

Actions for policy leaders include, among others:

  • interrogating policies related to transfer with a racial equity lens;
  • designing state aid to be portable when students transfer; and
  • incentivizing institutions to develop, scale and sustain programs that promote collaboration between institutions.

Actions for higher education leaders include, among others:

  • prioritizing transfer through disaggregating, analyzing and regularly distributing data from both sending and receiving institutions to community colleges to facilitate understanding of current student outcomes;
  • developing tuition price guarantees and scholarships for transfer students that replicate similar-situation students who began at the institution in their first year; and
  • creating clear pathways for students by developing and formalizing robust dual-admissions agreements that map student pathways, build a sense of belonging for transfer students and guarantee applicability of credits upon transfer.

«State and institutional policies and practices should recognize that traditional inequities are exacerbated in the current pandemic crisis,» Scaling Partners members reflected in the call to action. «We must focus on closing equity gaps that have taken on increased urgency as the health, education and workforce impacts of COVID-19 have disproportionately affected low-income communities and Black, Latinx and Indigenous populations.»

Scaling Partners Network member signatories to the transfer call to action include:

  • Achieving the Dream (ATD)
  • American Association of Community Colleges (AACC)
  • American Association of State Colleges and Universities (AASCU)
  • American Institutes for Research (AIR)
  • Aspen Institute College Excellence Program
  • Association of Public and Land-grant Universities (APLU)
  • Charles A. Dana Center at The University of Texas at Austin
  • Communities Foundation of Texas (CFT)
  • Complete College America (CCA)
  • Excelencia in Education
  • Georgetown University Center on Education and the Workforce
  • HCM Strategists
  • Institute for Higher Education Policy (IHEP)
  • JFF
  • JKW Consulting
  • Miami Dade College
  • NASPA – Student Affairs Administrators in Higher Education
  • National Student Clearinghouse (NSC)
  • New America
  • Paul Quinn College
  • SOVA
  • University Innovation Alliance (UIA)
  • VentureWell
  • WICHE Cooperative for Educational Technologies (WCET)
  • Young Invincibles (YI)

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SOURCE Scaling Partners Network

Avoid a House of Horrors this Halloween

ANN ARBOR, Mich., Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Trick-or-treating is a high-risk activity according to the U.S. Centers for Disease Control and Prevention (CDC). Yet, even during the pandemic, 57 percent of U.S. adults still plan to hand out candy.i As COVID-19 cases continue to rise across the country, public health experts at NSF International are calling on families and communities to find safer ways to celebrate the season.

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ANN ARBOR, Mich., Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Trick-or-treating is a high-risk activity according to the U.S. Centers for Disease Control and Prevention (CDC). Yet, even during the pandemic, 57 percent of U.S. adults still plan to hand out candy.i As COVID-19 cases continue to rise across the country, public health experts at NSF International are calling on families and communities to find safer ways to celebrate the season.

To support healthy practices across the country, NSF International is encouraging anyone who wants to actively opt-out of trick-or-treating to display a ghost in their window – a seasonal symbol that revelers should avoid that household.

To further help households, NSF has created a series of simple ghost graphics that can be downloaded from its website for free. By placing these graphics on doors or windows, households can limit their own risk of exposure this Halloween – and possibly save lives in the process.

Paul Medeiros, Managing Director of Consulting and Technical Services at NSF International, commented: «Halloween is a fun time of year, but the coronavirus is truly scary. You can still enjoy Halloween without putting yourself and others at risk. Remember there are alternate ways to celebrate, safely. To help families and communities stay safe this Halloween, we recommend avoiding trick-or-treaters and keeping doors closed. We hope that displaying these fun, downloadable ghost graphics in windows will help reduce the COVID-19 transmission risk on October 31

NSF International is playing an important part in reducing the spread of COVID-19 across America through its Checked by NSF program, an independent verification of COVID-19 preventive measures, providing reassurance that the highest level of procedures and protocols are implemented.

Notes to Editors
About NSF International
NSF International (nsf.org) is an independent, global organization that protects human health by facilitating the development of public health and safety standards, and providing certification and testing services. Separately, we also offer auditing, education, risk management and consulting services. Founded in 1944, NSF is committed to protecting human health and safety worldwide. With operations in 180 countries, NSF International is a Pan American Health Organisation/World Health Organisation (WHO) Collaborating Center on Food Safety, Water Quality and Indoor Environment.

Press Contacts
Zeno Group
zenonsf@zenogroup.com 
+1 (650) 597-7133

NSF International 
Thomas Frey, APR
tfrey@nsf.or
+1 (734) 214-6242

i https://infogram.com/1pj56wz5v7dw2xa6lz1011nkvksmwj0wpe6

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SOURCE NSF International

Miami Beach Unveils «My Miami Beach, Your Escape» Campaign Featuring Local Photographers to Showcase the Lure of the Destination

MIAMI BEACH, Fla., Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Miami Beach, a city like no other place in the world, has unveiled a new, multi-channel marketing campaign, «My Miami Beach, Your Escape,» featuring a selection of photos capturing the lure of Miami Beach shot by local photographers. Starting this month and running through November, «My Miami Beach, Your Escape» provides an insider’s look at <span…

MIAMI BEACH, Fla., Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Miami Beach, a city like no other place in the world, has unveiled a new, multi-channel marketing campaign, «My Miami Beach, Your Escape,» featuring a selection of photos capturing the lure of Miami Beach shot by local photographers. Starting this month and running through November, «My Miami Beach, Your Escape» provides an insider’s look at Miami Beach through a collection of images shot by locals chosen through a call for submissions earlier this year.

Miami Beach unveils its new campaign, "My Miami Beach, Your Escape" featuring a collection of images shot through the lens of local photographers capturing the lure of Miami Beach.

The Miami Beach Visitor and Convention Authority (MBVCA) knows locals provide the most authentic and trusted perspective, offering visitors inspiration for their next staycation or getaway. With seven miles of beach, the perfect natural setting for a number of outdoor activities and home to destination hotels and restaurants, Miami Beach is a paradise getaway, only a drive away, ideal for a much-needed escape as travelers look to relax. 

«Miami Beach is home to a variety of talented artists and photographers and as we collectively work to welcome back our beloved visitors, it was important for us to showcase a selection of authentic work from locals,» says Steve Adkins, Chair of the MBVCA. «The «My Miami Beach, Your Escape» campaign allows us to not only support our city’s businesses, but also our community by featuring their work and connecting with future travelers.»

Images for the «My Miami Beach, Your Escape» campaign were submitted through a social media call for submissions asking local photographers to capture shots that represented their take on Miami Beach. Photography chosen and currently running in the campaign was captured by Gabriela Adian, Patty Villa, Majo Grossi and Michael del Riego, all who provided a unique take on the destination through their own lens.

«I love the colorful sights found in South Beach. It reminds me of the cultural diversity that makes Miami Beach one of the best places to live on earth or vacation at,» said Majo Grossi, a Miami Beach local.

In addition to local photographers, the «My Miami Beach, Your Escape» campaign will feature renowned celebrities and personalities that call Miami Beach home and represent art, food, wellness, culture and the local lifestyle. To keep-up with the «My Miami Beach, Your Escape» campaign and to view the upcoming social videos series featuring local personalities, follow @ExperienceMiamiBeach on Facebook and Instagram and @EMiamiBeach on Twitter.

«Miami Beach is not only a world-renowned destination because of our beaches, hotels and restaurants. What truly makes this destination like no other place in the world is our local community,» notes Grisette Marcos, Executive Director, MBVCA. «This new campaign represents our city through the lens of those that call Miami Beach home and we look forward to sharing their work through this dedicated effort.»

Those inspired by the «My Miami Beach, Your Escape» campaign and ready to plan their next getaway can download the official app at http://www.miamibeachapi.com/.

ABOUT MIAMI BEACH

Miami Beach is an award-winning destination, recently awarded silver in the 2020 edition of the Travvy Awards, presented by travAlliancemedia, in the categories of ‘Best Tourism Board U.S & Canada,’ ‘Best LGBQT Destination’ and ‘Best Luxury Destination U.S & Canada.» This adds to the wins in the 2019, 2018 and 2017 edition of the Travvy Awards in categories including ‘Best Honeymoon Destination, U.S. & Canada‘, ‘Best Tourism Board U.S. & Canada‘, and ‘Best LGBTQ Destination’. Also recently named 2019 and 2018 North America’s Leading Tourist Board by the World Travel Awards, and a winner in the 2018 Magellan Awards by Travel Weekly in the categories of «Best Overall Honeymoon Destination in the United States and Canada«, «Best Overall Beach Destination in the United States and Canada«, and «Best Overall Spa Destination in the United States and Canada» respectively. Miami Beach is a favorite destination among travelers worldwide. Renowned for its unparalleled culinary offerings, extravagant nightlife, rich culture, luxe shopping and plush hotels, Miami Beach is home to unique museums, the New World Symphony, Miami City Ballet, Miami Beach Convention Center, international festivals and art exhibitions, boat and auto shows, over 187 boutique and resort hotels and 12 public parks; it is no wonder the beautifully diverse city is one of the world’s most popular vacation destinations. Boasting seven miles of breathtaking beaches, Miami Beach is easily accessible from the Port of Miami and Miami International Airport. The City of Miami Beach has been named one of the top cities worldwide for ‘walkability’ and is equally easy to navigate by bike or boat. Known for its year-round sunny skies, the vibrant destination has been ranked by TripAdvisor as a Top Winter Sun Vacation Rental Getaway Destination, Top Romantic Destination, Top 25 Beaches in the World and Top 25 Destinations in the U.S. Miami Beach is like no other place in the world! In 2019, the MBVCA introduced new handles on Instagram and Facebook @ExperienceMiamiBeach and on Twitter @EMiamiBeach to provide visitors with real-time information and recommendations.

Miami Beach Visitor and Convention Authority (PRNewsFoto/Miami Beach Visitor and Conventi) (PRNewsFoto/Miami Beach Visitor and Conventi)

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SOURCE Miami Beach Visitor and Convention Authority

InHealth MD Alliance Unveils Patient-Centered Advertising Campaign

ORLANDO, Fla., Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — InHealth MD Alliance (IMA), a leading independent provider of high-quality primary care physician services in Central Florida, debuts their first-ever patient-centered stories advertising campaign set to run…

ORLANDO, Fla., Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — InHealth MD Alliance (IMA), a leading independent provider of high-quality primary care physician services in Central Florida, debuts their first-ever patient-centered stories advertising campaign set to run through December in the Orlando and Tampa metro areas during active enrollment. The campaign titled «In Their Own Words» features real patients who share their personal experiences on what makes IMA special to them.

Company Logo

«Now more than ever, people want to connect with other people they can relate to, which is why we created this campaign with our patients in mind,» said Alex Cornelio, IMA’s Chief Growth Officer. «We want to convey to the communities we serve that they are in good hands at IMA and that we genuinely care about their health and well-being. Who better to communicate this than our patients?»

«In Their Own Words» was primarily built around several pillars, including Wellness, Trust, Familiarity, Protection, and Closeness. The campaign includes TV, digital, social, radio, and print ads. The TV spots and creative are based on the patient’s point of view. The creative campaign features a total of six Spanish and English-speaking patients sharing their experiences at IMA.

«These unscripted mini-stories come at a time where authenticity is paramount,» said Jose Zodda, Director of Advertising. «People, in general, expect healthcare companies to play a meaningful role in their daily lives. Our very own patients were passionate enough to share their own unique experiences helping us derive meaningful content and making our centers more relatable.»

Preview our English and Spanish videos and get a glimpse at what makes IMA Medical Group so special to our patients.

About InHealth MD Alliance

InHealth MD Alliance (IMA) provides high quality primary medical and wellness services with focusing on improving patient care, reducing costs, and offering convenient services for patients, their families, and caregivers. Headquartered in Orlando, IMA serves patients in 19 medical centers across Central Florida including Lakeland, Davenport, Winter Haven, Lake Wales, Clermont, Oviedo, Kissimmee, St. Cloud, and Tampa, where more than 60 physicians serve over 20,000 members under fully capitated risk-based contracts with leading national managed care organizations. IMA Medical Group is also nationally recognized by the National Committee for Quality Assurance (NCQA) as a Patient-Centered Medical Home. For more information, please visit www.imamedicalgroup.com.

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SOURCE InHealth MD Alliance

We’re Falling for Food Safety: Tips From FDA

SILVER SPRING, Maryland, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — As the weather gets cooler, you may find yourself wanting to spend more time baking or cooking in your kitchen or sipping a cup of cider. What better way to get cozy this fall than with a warm treat? To help you safely bake, cook, and enjoy your cider this season, the U.S. Food and Drug Administration (FDA) offers food safety tips that can help you avoid foodborne illness (also known as food poisoning).  These tips can help you…

SILVER SPRING, Maryland, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — As the weather gets cooler, you may find yourself wanting to spend more time baking or cooking in your kitchen or sipping a cup of cider. What better way to get cozy this fall than with a warm treat? To help you safely bake, cook, and enjoy your cider this season, the U.S. Food and Drug Administration (FDA) offers food safety tips that can help you avoid foodborne illness (also known as food poisoning).  These tips can help you stay safe in and out of the kitchen, regardless of the season.

When Baking
If you’re baking apple pies, pumpkin bread, or anything in between, you’re likely using flour—and it’s important to remember that flour is a raw food. Many foods made with flour also contain raw eggs. Because these ingredients are raw, they may contain harmful bacteria. Here are a few ways to protect yourself and your family while baking with flour and eggs:

  • Never eat or taste raw flour, dough, or batter.
  • Follow recipe and package directions on baking mixes and other flour- or egg-containing products for correct cooking temperatures and specified times.
  • Keep all raw foods, like flour and eggs, separate from ready-to-eat foods.

Learn more about raw flour and eggs and how to handle these ingredients safely.

When Cooking
Whether you’re experimenting with a new recipe or preparing a meal for family, following these four simple steps can help you keep harmful bacteria from making you and your family sick:

  • Clean hands and surfaces often.
  • Separate raw meat, poultry, seafood, and eggs from other foods in your grocery shopping cart, grocery bags, and refrigerator.
  • Cook food to the right temperature.
  • Chill food promptly by refrigerating or freezing meat, poultry, eggs, seafood, and other perishables within 2 hours of cooking or purchasing (or within 1 hour if the temperature outside is above 90° F).

Get more safe food handling tips.

When Drinking Juice or Cider
If you’re planning on enjoying hot apple cider or refreshing fresh-squeezed juice, remember that when fruits and vegetables are fresh-squeezed or used raw, bacteria from the produce can end up in your juice or cider. Here’s what you need to know and do to drink juice and cider safely:

  • Unless the produce or the juice have been pasteurized or otherwise treated to destroy harmful bacteria, the juice could be contaminated.
  • Look for the warning label stating that the product has not been pasteurized to avoid the purchase of untreated juices. Untreated juice is most likely to be sold in the refrigerated section of a grocery store.
  • When preparing juice or cider at home, thoroughly wash your hands and all produce and cut away any damaged or bruised areas on fruits and vegetables. Store the juice and cider in the refrigerator.

Find more tips for preventing illness when purchasing or drinking juice or cider.

Learn more about practicing food safety at home:

Contact:  Media: 1-301-796-4540  Consumers: 1-888-SAFEFOOD (toll-free)

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SOURCE U.S. Food and Drug Administration

LaLiga North America And Chef José Andrés’ ThinkFoodGroup Expand Partnership Naming Jaleo ‘The Home of LaLiga In Washington, DC’

NEW YORK, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga in <span…

NEW YORK, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga in Washington DC .’ Mercado Little Spain will continue to be ‘The Home of LaLiga in New York,’ showing games at Spanish Diner, the all-day restaurant located there.

When possible, given current health, safety, and distancing protocols, both Jaleo DC and Jaleo Crystal City, as well as Spanish Diner, will show all live LaLiga games and host special events for fans, including appearances from LaLiga legends, special menus, and giveaways. The partnership demonstrates ThinkFoodGroup and LaLiga North America’s commitment to elevate the passion for Spanish culture, food, and soccer in the United States.

Understanding that there will be some fans that prefer to watch the games at home but want to live the same unique experience, LaLiga North America will be doing sweepstakes and merchandise giveaways for guests in both cities. For every take-out order, guests can win a LaLiga Jersey or a LaLiga official ball every weekend during LaLiga Season 20/21.

«LaLiga North America’s first year at Mercado Little Spain exceeded all of our expectations, creating an atmosphere unlike any in the sports world,» said LaLiga North America CEO Boris Gartner. «Fútbol fans and lovers of Spanish culture feel like they are transported to Spain when they enter ‘The Home of LaLiga’. This is as close you can get in the US to a true Spanish experience with the best food and the best soccer.»

All 19-20 season LaLiga matches were shown at Spanish Diner, attracting New Yorkers and visitors alike. Fans of all ages and backgrounds experienced Spanish culture together, while watching the best league in the world. The experience has created a destination for local soccer fans who visit Mercado Little Spain on a weekly basis for matches. 

«Fútbol has always been a big, big part of my life, along with many Spaniards and more and more Americans every year,» said José Andrés. «Our partnership with LaLiga will give a meeting place to all of us – American, Spanish, everyone – who want to enjoy the greatest sport on Earth.»

The experience at Mercado Little Spain has attracted new fans to LaLiga by connecting with those interested in food and lifestyle. The intersection of these verticals trends with changes in the sports industry. Organizations can no longer focus solely on the product on the field. Teams and leagues are finding ways to authentically engage outside of their own industry to bring in new fans. LaLiga has achieve this through this partnership. 

About José Andrés / ThinkFoodGroup  

Founded by Chef José Andrés and his partner Rob Wilder, ThinkFoodGroup is the creative team responsible for renowned dining concepts in Washington, D.C., Las Vegas, Miami, the Bahamas, and most recently in Orlando and New York City. The 26 restaurants offer a variety of culinary experiences that span from food trucks to world-class tasting menus, including the two Michelin-starred minibar by José Andrés in Washington, D.C.. 

Twice named to Time’s «100 Most Influential People» list and recipient of the 2015 National Humanities Medal, José Andrés is an internationally-recognized culinary innovator, New York Times best-selling author, educator, humanitarian, and chef and owner of ThinkFoodGroup. In 2010, Andrés founded World Central Kitchen, a non-profit specializing in delivering food relief in the wake of natural and humanitarian disasters. Notably, his team served 3.7 million meals to the people of Puerto Rico following Hurricane Maria and has since served more than 40 million meals worldwide. A naturalized U.S. citizen originally from Spain, Andrés has been a tireless advocate for immigration reform and on July 4, 2014 was named by President Barack Obama as that year’s «Outstanding American by Choice.»  

For more information, visit www.thinkfoodgroup.com.

About LaLiga North America

LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.

Media contact: Ben Sosenko, bsosenko@rsgrp.com

 

SOURCE LaLiga North America

Omni Cultural TV Fest, In Partnership with NATPE, Will Host the Second Virtual Multicultural Television Festival on Dec 8, 2020

LOS ANGELES, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Omni Cultural TV Fest (OCTVF) in partnership with NATPE launched its second annual television festival showcasing 60 selections from thousands of submissions worldwide. As production and special events came to an abrupt halt due to COVID-19,…

LOS ANGELES, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Omni Cultural TV Fest (OCTVF) in partnership with NATPE launched its second annual television festival showcasing 60 selections from thousands of submissions worldwide. As production and special events came to an abrupt halt due to COVID-19, OCTVF found an innovative way to execute this year’s festival using an interactive platform at an all-day event on December 8, 2020.

The inaugural all-day event last year attracted more than 6000 participants at the Egyptian Theater in Hollywood. This year, OCTVF partnered with the nonprofit organization S.T.R.E.A.M. Global Innovations, creators of the «virtual world» platform that allows live streamed content and offers interactive access to guests. 

Using their computers, guests will create an avatar to «walk» through the sponsor expo, attend panel discussions, screenings and an award show.  They will be able to ask questions, network, and set up private meetings as if they were at the live festival. Participants using smart phones will have access to panels and shows.

To date, the festival has been instrumental in getting five projects distributed through ShortsTV, a movie deal with Maverick Entertainment, and pitch meetings with GRB, Disney, and All 3 Media, and fulfill requests to view participants’ content from prominent networks and studios.

Festival supporters include Anannke Entertainment, Nickelodeon, Viacom, A&E, Lifetime, The History Channel, The Nacelle Company, CBS Diversity, NBC/Telemundo, Spectrum TV1, Azteca TV International, MGM Television, NYWIFT, Greenlight Women, HRTS, Vimeo, Latin Heat, TVMas, Latin Business Today, Maverick Entertainment, Serqet Production, JEAR Entertainment, The Dominican Republic Film Commision (DGCine). 

«We are excited to partner with S.T.R.E.A.M. Global. First, we are supporting a nonprofit that promotes youth empowerment in technology, and second, we are offering our attendees a superior networking experience,» said Kiki Melendez, OCTVF Founder and Latin Hollywood Films CEO.

«I am eager to execute this year’s OCTVF! Our selections are superb, and we are doing something completely unique and positive for our global creative community,» said Festival Director, Elvia Barboa.

The panels are programmed by veteran executive, Jenean Atwood Baynes and include: Writing for Television, Perfecting the Pitch, Directing, New Media, Worldwide Distribution, Capturing the Latino Market, Surviving COVID in Hollywood and Celebrating Diversity with today’s top entertainment creatives and change agents. OCTVF features professionals from the industry’s ecosystem participating on panels and serving as judges on our Blue-Ribbon event.

«We have been showcasing vetted producers with show teasers through our OCTVF Virtual Pre-Shows all summer. Now it’s time for the world to see their work,» said festival Co-Founder Cindy Cowan.

For more and tickets: https://omni-cultural-tv-fest-2020.eventbrite.com/

MEDIA CONTACT
David Roberson
310-925-8789 
david@robersonpr.com 

Kiki Melendez
omniculturaltvfest@Gmail.com

Generated by Elif Cercel (ecercelpr@me.com)

 

SOURCE OCTVF/Latin Hollywood Films