Categoría: Aaron Sanchez

International Crime Thriller TV Shows to Watch On Ultra Macho

WEST PALM BEACH, Florida, Oct. 1, 2020 /PRNewswire-HISPANIC PR WIRE/ — Ultra Macho, a Spanish-language HD channel featuring the best in travel, extreme sports, Mexican wrestling, cars, late-night adult shows, reality series, documentaries and other programming, presents two crime thriller TV shows to watch this season that will sweep the audience up in their complex mystery storyline: the Ukrainian La Autopsia lo Dirá (Autopsy Will Show)…

WEST PALM BEACH, Florida, Oct. 1, 2020 /PRNewswire-HISPANIC PR WIRE/ — Ultra Macho, a Spanish-language HD channel featuring the best in travel, extreme sports, Mexican wrestling, cars, late-night adult shows, reality series, documentaries and other programming, presents two crime thriller TV shows to watch this season that will sweep the audience up in their complex mystery storyline: the Ukrainian La Autopsia lo Dirá (Autopsy Will Show) and the Thai Ojos de Diamante (Diamond Eyes).

La Autopsia lo Dirá (Autopsy Will Show) is a Ukrainian TV series about a medical examiner, who is considered as not the best congenial person in her field. She never stays at the same job for a long time. Due to the circumstances she comes back to one of her previous workplaces, where she will have to solve yet other crimes with a new investigator colleague, who help her to uncovering a range of confusing cases, while trying to get along with each other.  

Ojos de Diamante (Diamond Eyes) is a Thai TV series which follows a Police Captain story, who was attacked and lost his left eye. Luckily, someone donated an eye, but to his surprise it was a special eye which can see ghosts and spirits, according some Taiwanese practices for people who believe in spirituality and well-being. He uses it to solve police investigations and validate criminal cases. According to the Asian tradition he becomes a man with the power of a third eye even he has just two. 

Ultra Macho is currently available on Hotwire Communications and FiOS by Verizon.

For more information on Ultra Macho’s programming, including tune-in dates and times, please visit olympusat/networks.com and Ultra Macho Blog

Media Contact:
Jesús Piñango
Senior Director of News
jesus@olympusat.com

 

SOURCE Ultra Macho

Honda Performance Development Names David Salters President

SANTA CLARITA, California, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda Performance Development (HPD), which leads all Honda and Acura high-performance racing programs in North America, today announced that David Salters will become the seventh president in its history, succeeding Ted Klaus, who will retire from HPD, effective Dec. 1, after a 30-year career with…

SANTA CLARITA, California, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda Performance Development (HPD), which leads all Honda and Acura high-performance racing programs in North America, today announced that David Salters will become the seventh president in its history, succeeding Ted Klaus, who will retire from HPD, effective Dec. 1, after a 30-year career with Honda. 

Honda Performance Development Technical Director David Salters will take over as HPD President on December 1.

«Ted Klaus has been a great leader for Honda Performance Development, demonstrated by the success we have enjoyed in both IndyCar and IMSA racing in the two seasons he has led HPD,» said Dave Gardner, executive vice president of National Operations for American Honda Motor Co., Inc. «As we prepare for the exciting electrified era ahead in North American motorsports, we are confident in turning to someone with the experience of David Salters from inside HPD to lead us into the future.»

A veteran race engineer with more than a quarter century of experience in the world’s pinnacle racing series of Formula 1 and INDYCAR, Salters will lead HPD, founded in 1993, into an exciting new stage of North American motorsports, including the development of a new electrified power unit for INDYCAR.

Salters joined HPD in 2015 as a chief engineer and engine technical leader, serving as technical director since 2019. As president, he will have responsibility for overseeing Honda’s racing and engineering activities and working directly with the company’s racing teams and sponsors. Prior to joining HPD, Salters had a series of roles in high profile racing programs, including serving as the head of ICE power unit development for the Ferrari Formula 1 program, as head of F1 engine development at Mercedes-Benz High Performance Engines (formerly Ilmor) and as a development/design engineer for the CART Indy car program at Cosworth Racing Ltd.

«I am humbled to have this opportunity to lead HPD as we head into a new electrified era of North American pinnacle motorsport,» said Salters. «HPD is unique within the racing community, with so many technical capabilities under one roof that enable us to design and develop powertrains and complete vehicle performance. Looking forward, we will develop and showcase our technology and the skills of our associates through all forms of motorsport from karting all the way through to pinnacle racing in North America.»

Klaus, who became president of HPD in April 2019, joined Honda in 1990 at Honda R&D Americas, Inc. in Ohio, where the company has a full-fledged product development center. He began his career as a chassis development engineer, evolving into a role as the company’s first chief vehicle dynamics evaluator. In 2013, Klaus took on the assignment of a lifetime, as the global development leader of the second-generation Acura NSX, which entered the U.S. market in 2016.

«Ted Klaus has been an incredibly inspirational leader and a true personification of Honda’s Challenging Spirit, something we will draw upon in the days ahead,» said Salters.

«It was always my goal to retire with a feeling of complete professional fulfillment and with one-hundred percent confidence in the leadership that will take HPD into the future,» said Klaus. «Dave Salters is the right leader, with the right background and experience for what will be an exciting new era for HPD and for racing in North America.»

Under Klaus’ guidance, HPD has delivered tremendous track success in 2019-2020. Honda successfully defending the Manufacturers’ Championship in 2019, recording eight wins in the season.  This year, with seven IndyCar wins in 11 races, Honda again leads the IndyCar Manufacturers’ Championship, as the company seeks a third consecutive title in 2020.

In IMSA competition, Klaus helped deliver multiple championships in the Daytona Prototype International and GT Daytona divisions in 2019; and is seeking a repeat in 2020, having scored three consecutive overall victories in the premier DPi division, with one win and three podium finishes in GTD utilizing the Acura NSX GT3 Evo.

About Honda Performance Development
Honda Performance Development, Inc. (HPD), has a rich heritage creating, manufacturing, and supporting Honda Racing and Acura Motorsports customers since 1993. From pinnacle racing in INDYCAR and IMSA Sports Cars to commercial racing programs, HPD powers the dreams of professional and amateur racers from age 4 to 40+. HPD is a wholly owned subsidiary of American Honda Motor Co., Inc., and leads all of the Honda and Acura high-performance racing programs in North America. HPD specializes in the design and development of race engines, chassis and performance parts, as well as technical and race support. HPD offers parts and race support to Honda and Acura amateur and professional motorsports racers and is continually expanding its palette of racing programs that make Honda racing products available to all racing styles, from karting and Quarter Midgets to the highest levels of pro racing.

Honda Racing HPD Logo. (PRNewsFoto/Honda Performance Development, Inc.) (PRNewsFoto/HONDA PERFORMANCE DEVELOP...)

Photo – https://mma.prnewswire.com/media/1295290/HPD_David_Salters.jpg  
Logo – https://mma.prnewswire.com/media/83597/honda_performance_development__inc__honda_racing_logo.jpg

SOURCE Honda Racing/HPD

Pizza Hut International Celebrates Iconic Original Pan® Pizza

PLANO, Texas, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — The 1980s delivered many icons, but none more memorable or cheesier than the oft-imitated, never-duplicated Pizza Hut Original Pan Pizza. The menu item forever changed the pizza-eating experience, and at 40, it continues to exceed expectations as the most satisfying and most indulgent pizza around. In honor of the icon, Pizza Hut is hosting a celebration across 55 of its global markets, declaring October Global Pizza Month and serving up…

PLANO, Texas, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — The 1980s delivered many icons, but none more memorable or cheesier than the oft-imitated, never-duplicated Pizza Hut Original Pan Pizza. The menu item forever changed the pizza-eating experience, and at 40, it continues to exceed expectations as the most satisfying and most indulgent pizza around. In honor of the icon, Pizza Hut is hosting a celebration across 55 of its global markets, declaring October Global Pizza Month and serving up specials for fans around the world.

The celebration will spotlight the evolution of the iconic dish, as well as the brand’s story of «now that’s delivering,» which speaks to its global reach, accessibility and commitment to making it easier for everyone to get what they want. The digital-first campaign delivers on the promise that the Pan Pizza is the ultimate in satisfaction and that Pizza Hut International delivers the most satisfying experience anywhere, anytime. 

Experience the interactive Multichannel News Release here:

https://www.multivu.com/players/English/8771351-pizza-hut-the-original-pan-the-ultimate-in-satisfaction/

«No one loves pizza more than us. And to this day, there is nothing more satisfying or more unifying than that first, tasty bite,» said Vipul Chawla, president, Pizza Hut International. «It is simply in our DNA to deliver accessible happiness. We’re constantly thinking about a second serving – bigger, better and more innovative menu items that bring the world together, one Pan at a time.»

Since 1958, Pizza Hut has set out to make its pies with the finest ingredients, never compromising on taste or taking shortcuts. Today, recognizing that consumers want more from their eating experience, Pizza Hut delivers with new ways to be iconic by adapting to culture, staying original and contributing to the greater good.

«Pizza Hut has never lost the passion or taste for what inspired the Original Pan Pizza in 1980,» said Ana Maria Rodriguez, chief food innovation and quality officer, Pizza Hut International. «We always put our food and our customers first. Since our most classic menu item debuted 40 years ago, we remain forward-looking and forever young, curating ideas from around the globe to continue delivering with each Pan pie.»

Pizza Hut’s Pan-iversary delivers with global fan giveaways, special offers and more.

Stay up-to-date visit www.pizzahut.com or follow on your regional Pizza Hut social channels.

About Pizza Hut®

Logo – https://mma.prnewswire.com/media/1284371/Pizza_Hut_International_Logo.jpg

SOURCE Pizza Hut International

Latinarrific Announces Marketing Partnership With Dow Jones, Publisher Of The Wall Street Journal

NEW YORK, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Latinarrific Company Inc. has entered into a prestigious marketing partnership with Dow Jones, publisher of The Wall Street Journal.  The initial goal is to promote influential events relevant to advancing women in the workplace.

«Our combined platforms create a unique opportunity to showcase the challenges women executives face in the workplace. These forums and events will provide specific takeaways and solutions that organizations…

NEW YORK, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Latinarrific Company Inc. has entered into a prestigious marketing partnership with Dow Jones, publisher of The Wall Street Journal.  The initial goal is to promote influential events relevant to advancing women in the workplace.

«Our combined platforms create a unique opportunity to showcase the challenges women executives face in the workplace. These forums and events will provide specific takeaways and solutions that organizations can adopt as an imperative business strategy, in today’s pivoting multicultural landscape,» said Mary Mathis, Latinarrific CEO.

«We are delighted to be partnering with Latinarrific in connecting the dynamic and fast growing, Latina professional community, to our WSJ professional Women In series,» said Leigh Gilmore, General Manager of Live Journalism for The Wall Street Journal. «Dow Jones’ commitment to equality in the workplace is paramount and one of the most exciting halo effects of the recent pivot from in person to virtual events is our ability to expand our audience reach in size, in location and most importantly in diversity. We look forward to working with the team at Latinarrific to grow and create opportunity for our Women In community.»

The partnership kicks off with two dynamic events.

Women in the Workplace Forum
Date: September 30, 2020
Time: 11:00 AM – 8:45 PM
This year’s Women In the Workplace Forum will spotlight how senior leaders can stay committed to building better workplaces for all individuals even when business has been upended. The program is completely customizable to fit your schedule and goals; choose to hear from the CEOs doing things differently, be part of a highly interactive Town Hall, participate in deep-dive breakouts, network with peers, enjoy an after-hours conversation with two of comedy’s freshest voices, or all of the above.
Register here Use Promo Code: Latinarrific for 30% off

NATIONAL HISPANIC CORPORATE COUNCIL

NHCC’s Leadership Conversation Series on Talent:
«Latinas in Corporate America»

Latinarrific’s partnership with the Network of Executive Women and the National Hispanic Corporate Council will be discussing the groundbreaking market research study:  «Latinas in Corporate America, A Foot in Two Worlds, Elevating the Latina Experience».  Mary Mathis, CEO Latinarrific will provide the keynote, with an introduction by Eduardo Arabu, CEO NHCC, and insights from Karianne Gomez, Vice President, Strategic Value, NEW.  Arminda Figueroa, Latinarrific Vice President of Strategy and Audience Engagement, will moderate a lively panel conversation.

Date: October 7 at 2 pm EST  

Title: «Latinas in Corporate America: A Foot in Two Worlds: Elevating The Latina Experience»

Research: Study produced by NEW and Latinarrific

«At a time when annual Hispanic buying power is approaching $1.7 trillion, there are no Latina CEOs within the Fortune 500 although Latinas represent the fastest growing sector of small business entrepreneurs. The study provides essential insights into the drivers of Latina career advancement and ways in which companies can better identify, promote and retain Latina leaders, for a competitive advantage in the marketplace.»
This event is free.
Website: https://www.nhcchq.org/upcoming-events/latinas-in-corporate-america/ 
Direct registration: bit.ly/NHCC-LatinasInCorporateAmerica

«Latinas are a growing and influential constituency in the United States. The Latina share of the female population in the United States will increase from 16.4 percent today to 25.7 percent in 2050. What does that mean for your company? What are the opportunities to enhance your Latina talent, consumers, suppliers, and community relations strategies? Companies that strongly champions diversity and inclusion initiatives position their respective companies to compete in the U.S. Hispanic market,» said Eduardo Arabu, Executive Director, National Hispanic Corporate Council.

Karianne Gomez, VP Strategic Value, NEW added, «Latinas are not a monolithic group, and the Network of Executive Women felt it was critical to tell the stories of the diverse experiences of Latinas. Companies must tailor their approach to professional development to the unique needs of each individual Latina’s background, experiences, and advancement aspirations.»

About Latinarrific:  Latinarrific is an award winning 360-degree platform to assist companies and organizations effectively reach the U.S. Hispanic market via Latinas and their families.  Latinarrific helps the American Latina solve her challenges through educational, inspirational and aspirational courses, events, storytelling, video programming and through product education, coupons and samplings.  Latinarrific helps CMO’s use their resources to more cost effectively engage with the Latina market.  Latinarrific’s multicultural team conducts qualitative market research, database development, Listen to Lift workshops and creates customized programs to effect change in diversity and inclusion.

CONTACT:
Media: Mary Mathis, CEO, Latinarrific mmathis@latinarrific.com (954) 224-2296
Event information: Melissa Guerrero, mguerrero@latinarrific.com  (786) 367-1515

SOURCE Latinarrific Company

Ismael Cala Creates New Opportunities to Join the Influencers Circle, His Exclusive Group of Associates

For one year, ICIC members will receive accompaniment, courses, mentoring and coaching to facilitate the processes of building their Mastery of Life. They will receive multiple benefits.

MIAMI, <span…

For one year, ICIC members will receive accompaniment, courses, mentoring and coaching to facilitate the processes of building their Mastery of Life. They will receive multiple benefits.

MIAMI, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — More people from all over the world will be able to join the Ismael Cala Influencers Circle (ICIC), an exclusive group of associates who work directly with the communicator and strategist.

«This year has been a test of resilience for the entire world, but that has not interrupted our personal life mission, which is to empower the leadership of Latin Americans. At ICIC, we remain committed to transforming people’s lives through self-knowledge and sharing the tools of success,» explained Ismael Cala.

Information: 

https://influencerscircle.ismaelcala.com/ 
email: ic@calapresenta.com 
+1 (786) 312-3341

Influencers Circle was founded in December 2018, with a Platinum membership. Now, starting in September, the program will add two new memberships: Silver and Gold, which will bring together a select group of people committed to going beyond their own limits.

«The root of the real world crisis lies in the internal conflicts of each individual, the lack of trust and personal commitment, the evasion of responsibility, procrastination and lack of focus. To solve all these problems, one must have an awakening of consciousness, a process of transformation,» Cala added.

For one year, ICIC members will receive accompaniment, courses, mentoring and coaching to facilitate the processes of building their Mastery of Life. They will receive multiple benefits such as:

-Masterclasses with Ismael Cala and experts
-Group coaching sessions
-Access to all courses at Cala Academy
-Access to the EsCala Meditando app for one year
-Special event certificates
-Access to CALA Library for one year
-Seminar tickets for «The Business of Being You»
-Individual coaching sessions
-Cala Encuentros at the CALA Center
-Cala Encuentros «Divine Consciousness» or «Secrets of Bamboo»
-Cala Mundos and much more

In 2019, members of the Influencers Circle enjoyed a magnificent trip to Australia. The next destination will be Iceland, when health circumstances allow it.

«If, during a week of courses or workshops you can learn a lot, imagine how much you can transform yourself in one year. This coaching will turn your life around to create a new version of yourself,» said Jacques Giraud, academic director of Cala Enterprises and author of the book «Super Resilient.»

See the video summary of 2019: https://youtu.be/1TinsozfZZQ

ABOUT ISMAEL CALA 

Life and business strategist. Presents and directs CALA, the light night show on MegaTV. For five and a half years he hosted CALA on CNN en Español during prime time. Author of eight bestsellers on leadership, entrepreneurship and personal development, including «The Power of Listening» and «Wake Up With Cala.» Cala was born in Santiago de Cuba in 1969 and has a degree in Art History from the Universidad de Oriente. He graduated from York University’s School of Communication in Toronto and holds a diploma from Seneca College in Television Production. He is the president and founder of Cala Enterprises Corporation and the Ismael Cala Foundation.

SOURCE Cala Enterprises

Vintage Adventure Movies Premieres on Ultra Clásico

WEST PALM BEACH, Florida, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Ultra Clásico, the Spanish-language channel comprised of digitally re-mastered classics and award-winning movies from the Golden Age of Mexican and Latin American cinema from the 1930s through the 1980s, premieres four classic adventure movies: Tormenta Sobre El Pacífico (Il Grande Colpo di Surcouf), La Vieja Música (The Old…

WEST PALM BEACH, Florida, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Ultra Clásico, the Spanish-language channel comprised of digitally re-mastered classics and award-winning movies from the Golden Age of Mexican and Latin American cinema from the 1930s through the 1980s, premieres four classic adventure movies: Tormenta Sobre El Pacífico (Il Grande Colpo di Surcouf), La Vieja Música (The Old Music), El Puente De Los Suspiros (Il ponte dei sospiri), and Entre Dios y El Diablo (Anche nel west c’era una volta Dio).

Tormenta Sobre El Pacífico (Il Grande Colpo di Surcouf) is a 1966 Spaniard/French/Italian classic romantic adventure coproduction film directed by Sergio Bergonzelli and Roy Rowland. It’s set during the Napoleonic Wars time when the pirate Surcouf is assigned by Napoleon to retrieve valuable documentation taken by the British army and guarded by Lord Blackwood, who ultimately swordplays with Surcouf. It is a movie sequel to Surcouf, l’Eroe Dei Sette Mares or The Sea Pirate. 

La Vieja Música (The Old Music) is a 1985 Spaniard drama sport production movie directed by Mario Camus. It’s set in Spain when a new coach of the basketball team of Lugo arrives from Argentina. He really knows nothing about training a basketball team, so he keeps the previous coach on and in the meantime tries to learn from videos and books, but his real reason for coming to Spain was to find out about an old lost love, who has changed since they met in the past and now she is a different person.

El Puente De Los Suspiros (Il ponte dei sospiri) is a 1964 Italian romantic adventure movie directed by Carlo Campogalliani and Piero Pierotti based on a novel written by French journalist Michel Zevaco. It’s set in Italy when a man, who is close to marrying the daughter of an important family, is condemned after a highly unfair judicial process and locked up in Venice. Digging a tunnel with the aid of his cellmate, the man succeeds to escape and is ready to fight for the love of his life and marry her anyway.

Entre Dios y El Diablo (Anche nel west c’era una volta Dio) is a 1968 Italian/Spaniard coproduction adventure movie directed by Marino Girolami based on Treasure Island, a book written by Robert Louis Stevenson, where a man on the run with the map of a hidden treasure has enough time to hide it before dying. Then the map is found by a child, but suddenly stolen again by a mysterious individual. A group sets out to search for the treasure – among them the child and his uncle, a priest, all led by an explorer.

Ultra Clásico is owned and operated by Olympusat Inc., and it’s currently available on Charter Spectrum, Hotwire Communications, Liberty Cable, and Verizon FiOS.

For more information on Ultra Clásico’s programming, including tune in dates and times, please visit olympusat/networks and Ultra Clásico Blog.

Olympusat – Editorial Contact:
Jesús Piñango
Senior Director of News
jesus@olympusat.com 

SOURCE Ultra Clásico

A New Campaign Mobilizes Latinx Voters in California to Promote Progress Not Prisons

LOS ANGELES, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — World Voices Media (WVM) and Californians for Safety and Justice (CSJ) launched the «Progress Not Prisons» campaign aimed at mobilizing eligible Latinx voters and raising awareness about the urgent need to redirect a portion of the budget spent on prisons toward health care, schools, jobs, housing and services for victims of crime.

Since the November 3rd elections are just around…

LOS ANGELES, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — World Voices Media (WVM) and Californians for Safety and Justice (CSJ) launched the «Progress Not Prisons» campaign aimed at mobilizing eligible Latinx voters and raising awareness about the urgent need to redirect a portion of the budget spent on prisons toward health care, schools, jobs, housing and services for victims of crime.

Since the November 3rd elections are just around the corner, the campaign seeks to mobilize more than 30,000 Spanish-speaking voters and encourage civic participation through early voting. A primary goal is to start a conversation in our communities about the urgency of criminal justice reform.

California spends $50 billion dollars on the criminal justice system every year. Reinvesting just 1% of that budget could provide our families and communities with resources to solve the most serious problems Californians face every day, including the need for more medical and educational services. If California redirected just 1% of the $50 billion spent on its criminal justice system each year, the state could invest in:

  • Restoring health care coverage to more than half of the estimated 2.1 million Californians who have lost their health care during the pandemic as of mid-May
  • Providing COVID-19 treatment for 16,000 people, including hospital stays
  • Maintaining 11,000 EMTs or 4,000 nurses, at a time when 1.4 million healthcare workers throughout the country lost their jobs during the month of April
  • Providing shelter to nearly half of California’s estimated 108,000 unsheltered homeless residents, at a time when an estimated 5.3 million residents are at risk of eviction
  • Preserving 6,000 elementary school teachers
  • Paying for public education for 41,000 K-12 students
  • Supporting annual tuition and fees for 62,000 university students, nearly one out of every four incoming freshmen

The campaign seeks to motivate Californians to make the best decision by asking for progress, not prisons. The best way is to start locally: talking to our community centers, with neighbors, colleagues, friends, and family, about the importance of registering to vote, voting, and encouraging others to do the same.

Eligible Latinx voters are asked to make a «pledge» to support progress, not prisons, and to vote in the upcoming election, while committing to encouraging three friends, neighbors, family members or co-workers to vote.

To facilitate the participation process, WVM & CSJ will make it possible for eligible voters to start the voter registration process via cell phone by sending a text message with the word PROGRESS to 52886. Studies show that around 8 out of 10 people who have taken the step of registering are more likely to vote on Election Day.

«Overly punitive statutes have a devastating effect on the Latino community. Partnering with Californians for Safety and Justice will give us the opportunity to inform our community about how we can make progress in California through investments in infrastructure, schools, medical, and mental health services, instead of spending more on prisons and giving more people felonies for minor offenses,» says Patricia Frausto-Rodríguez, Executive Director of World Voices Media, a nonprofit that works with other organizations to create social impact campaigns.

«In just the past decade alone, California has spent $100 billion on prisons, taking resources away from what our families need to be healthy and safe,» said Tinisch Hollins, Associate Director of Californians for Safety and Justice. 

«Instead of relying on incarceration to keep our communities safe, we need to commit to making necessary investments in prevention to stop the cycle of crime, health care, education, and programs that address homelessness, addiction and mental illness. Californians working on the frontlines to solve our greatest challenges are coming together to say that we can no longer afford to spend billions of dollars on prisons. We need progress, not prisons, and we must engage in our civic duty by registering to vote and casting our ballots,» Hollins continued.

As part of the «Progress Not Prisons» campaign, a dedicated page on LaRedHispana.org was created along with audio capsules which will be transmitted through the La Red Hispana network of more than 200 radio stations in Spanish. Video and social media elements will complement these assets through the La Red Hispana digital channels and social networks on Facebook, Twitter and Instagram, as well as on its flagship programs such as Bienvenidos a América and Doctora Isabel’s show.

For more information visit the Spanish-language campaign page on LaRedHispana.org.

Contact: Mercy Padilla
(202) 360-4112
mercy.padilla@hcnmedia.com

SOURCE La Red Hispana

Latin Superstar Carlos Ponce joins AIRE Radio Networks Artistas360 Platform

MIAMI, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — AIRE Radio Networks, the largest minority certified audio network announced today that Puerto-Rican born, Latin superstar, Carlos Ponce, is the latest celebrity to join its marketing partnership platform, Artistas360.  Artistas360 is designed to connect Latin celebrities and music artists, with brands for the development and execution of culturally relevant audio, digital and live music campaigns.

<div…

MIAMI, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — AIRE Radio Networks, the largest minority certified audio network announced today that Puerto-Rican born, Latin superstar, Carlos Ponce, is the latest celebrity to join its marketing partnership platform, Artistas360.  Artistas360 is designed to connect Latin celebrities and music artists, with brands for the development and execution of culturally relevant audio, digital and live music campaigns.

«Carlos Ponce is one of the most versatile, iconic Latin superstars in the entertainment industry and we couldn’t be more excited to have him join Artistas360,» said Elisa Torres, EVP, AIRE Radio Networks. «Connecting Latin music and entertainment fans with the brands and stars they love is the purpose behind Artistas360. We’re honored to work with Carlos, who is talented beyond measure, on the development of new and engaging content for all U.S. Hispanics – especially as we navigate through the unprecedented challenges of 2020.»

«I’m thrilled to be working with AIRE and SBS on supporting our people with uplifting content and experiences during a time when they need it the most,» said Carlos Ponce. «SBS/AIRE have shown their unwavering commitment to Hispanics in the U.S. and Puerto Rico through all of their multimedia properties. I can’t wait to work with them through the Artistas360 platform.»

AIRE Radio Networks will lead the collaboration between Carlos Ponce and brands who seek to connect with the coveted US Hispanic community. AIRE will also develop and manage all Artistas360 marketing strategies across Spanish Broadcasting System (SBS) radio stations, AIRE Radio Networks, LaMusica digital platform and SBS Entertainment.  

Carlos Ponce joins the Queen of Reggaeton, Ivy Queen, Zion & Lennox, J Alvarez and many others, as some of biggest names that represent the Latin music and entertainment within the Artistas360 portfolio.

Connecting brands with Latin artists and music fans happens here at SBS.

For more information or to join Artistas360, please contact Elisa Torres at ETorres@aireradionetworks.com

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 300 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

About Carlos Ponce
Award-winning actor, singer, songwriter, composer and TV personality, the multifaceted Carlos Ponce has enjoyed a storied career in the entertainment industry. Born in Santurce, Puerto Rico, Carlos made his acting debut at the age of six. Since then he has starred in numerous productions on small and big screens in his native Puerto Rico, Mexico and the U.S. The versatile actor is known equally for playing the dramatic lead in Latin telenovelas like Silvana Sin Lana and Sentimientos Ajenos as he is for comedic turns in movies like Couples Retreat and recurring roles in sitcoms like 7th Heaven and Beverly Hills 90210. Ponce is also an accomplished voice actor, lending his vocal skills on movies like Rio and Ice Age: Collision Course. 

Photo – https://mma.prnewswire.com/media/1284074/Spanish_Broadcasting.jpg

SOURCE Spanish Broadcasting System, Inc.

Users Demand Alternatives to Gas and Makita Delivers with World’s Largest Professional Cordless Outdoor Power Equipment System

LA MIRADA, California, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in cordless technology, has the world’s largest professional cordless outdoor power equipment system. The expanding range of Makita cordless lawn mowers, trimmers, blowers, and chain saws is meeting growing demand as users seek alternatives to traditional gas-powered equipment. Makita is positioned to meet the demand for cordless outdoor power equipment…

LA MIRADA, California, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in cordless technology, has the world’s largest professional cordless outdoor power equipment system. The expanding range of Makita cordless lawn mowers, trimmers, blowers, and chain saws is meeting growing demand as users seek alternatives to traditional gas-powered equipment. Makita is positioned to meet the demand for cordless outdoor power equipment this fall with the «Rule the Outdoors» digital campaign to direct awareness to its wide offering of equipment.

«We are seeing more and more demand for cordless outdoor power equipment from all users, from pro landscapers to homeowners,» said Romique Talton, senior product manager, Makita U.S.A. «The Makita LXT System delivers maximum performance with battery-powered lawn mowers, trimmers, blowers and chain saws, so users get all they need for efficient landscaping and clean-ups.»

The World’s Largest Professional Cordless OPE System

Over the past year, Makita has expanded its cordless outdoor power equipment offering. Makita® LXT® Cordless Outdoor Power Equipment is the world’s largest professional cordless outdoor power equipment system, offering more solutions in more categories. Makita’s LXT Outdoor Power Equipment is part of the world’s largest cordless system of over 275 products (in 2021). All these products use the same LXT battery.

Benefits of Cordless Outdoor Power Equipment

Makita’s cordless outdoor power equipment is engineered for maximum performance, without the hassles of gas. The «Rule the Outdoors» campaign promotes Makita LXT Cordless Outdoor Power Equipment, which is powered by Makita purpose-built motors and a fast-charging LXT lithium-ion battery. Benefits of cordless outdoor power equipment include instant starts, lower noise, reduced maintenance, and zero emissions.

«No one knows cordless like us,» asserts Talton. «We have over 90 years of chain saw and gas expertise and over 40 years of cordless expertise. This knowledge and experience have been invested into product development and has resulted in the largest offering of cordless outdoor power equipment on the market.»

For more information, visit www.makitatools.com/RTO

Digital Campaign

«The digital portion of the campaign has exceeded everyone’s expectations so far,» states Brent Withey, vice president of brand marketing, Makita U.S.A., Inc. «With the overall success of the «Rule the Outdoors» campaign, Makita is investing in digital and social media advertising for the remainder of 2020. By focusing on digital marketing this Fall, we will continue to drive demand by reaching new audiences.»

Videos can be found at www.youtube.com/user/MakitaPowerTools/ 

About Makita

Makita is a worldwide manufacturer of industrial power tools, pneumatics and power equipment, and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S.A. With 50 years in the United States and over 100 years worldwide, Makita utilizes experience and expertise to manufacture best-in-class solutions. For more information call Makita U.S.A. at (800)4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools

MEDIA CONTACTS
Wayne Hart
(714) 522-8088 x4410
whart@makitausa.com

Jennifer Morse
(714) 522-8088 x 4401
jmorse@makitausa.com

Consumer Inquiries:
(800) 4-MAKITA
makitatools.com
@makitatools

SOURCE Makita U.S.A., Inc.

Meijer Announces First-Ever Supplier Diversity Summit Aimed at Ensuring Inclusivity on Its Shelves

GRAND RAPIDS, Michigan, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — Meijer announced today that it will host its first virtual Supplier Diversity Summit, giving diverse-owned businesses nationwide the opportunity to showcase their offerings for Meijer merchants looking to bring the next great item onto their shelves.

<img id="prnejpg5d9bleft" title="Meijer is a Grand Rapids, Mich.-based retailer that operates 241…

GRAND RAPIDS, Michigan, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — Meijer announced today that it will host its first virtual Supplier Diversity Summit, giving diverse-owned businesses nationwide the opportunity to showcase their offerings for Meijer merchants looking to bring the next great item onto their shelves.

Meijer is a Grand Rapids, Mich.-based retailer that operates 241 supercenters throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics.

«Focusing on supplier diversity is an important part of our diversity, equity and inclusion journey,» Meijer President & CEO Rick Keyes said. «While we have always valued diverse partnerships, this event exemplifies our commitment to building a more inclusive vendor community which will better serve our customers.»

The Nov. 12 virtual event will focus on the following categories:

  • Beauty and personal care
  • Over-the-counter and wellness
  • General merchandise
  • Grocery

Certified minority-, LGBTQ-, woman-, veteran- and disability-owned businesses with retail-ready products in those categories can apply by Friday, Oct. 9 for consideration here.

«At Meijer, we believe our partners should reflect the communities we serve,» said Jamie Akemann, Group Vice President of Indirect Procurement and Supplier Diversity. «This event gives us the opportunity to partner with diverse suppliers to empower them and provide economic support that will be felt throughout our communities, allowing us to better embody our mission of enriching lives in the communities we serve.»

Meijer is partnering with Efficient Collaborative Retail Marketing (ECRM) and its subsidiary product discovery tool, RangeMe, to host this event through the company’s ECRM Connect virtual platform.

Once applications for the event are submitted, Meijer teams will review and select the vendors they would like to meet at the virtual summit. Suppliers not chosen for the summit, will still be accessible through the Range Me registration tool and may be reviewed by Meijer merchants again in the future as business needs change.

While they may not qualify for November’s event, diverse vendors carrying services or products outside of the categories mentioned above are encouraged to submit their information for consideration through the retailer’s prospective vendor page.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 253 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the «one-stop shopping» concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Logo – https://mma.prnewswire.com/media/773739/Meijer_Inc_Logo.jpg

SOURCE Meijer – a Midwestern Retailer