Categoría: Fusion4media

SANTA BARBARA, Calif., Jan. 19, 2021 /PRNewswire-PRWeb/ — An eye-opening new health/fitness book titled ‘Preserve Your Curves’ applies science to ancient yoga postures and Pilates’ more modern physical fitness practice. Both enjoy millions of followers worldwide, yet many people suffer avoidable injuries because certain activities may harm the spine. The author, Dr. Kevin Khalili, DC, CCEP, spent years researching the cause of injury to create an easy-to-apply book of modified postures and practices that help everyone maximize their health.

«Preserve Your Curves is a great resource; with the growing popularity of both yoga and Pilates, I started seeing many injuries, not just to students, but also their teachers,» says Khalili,» a Santa Barbara-based chiropractor and founder of the Laser Rehab Institute. «I wanted to learn more about why this was occurring and discovered that certain movements scientifically proven as harmful to the spine were being replicated in both disciplines. «Preserve Your Curves» reveals my findings and gives modified postures/exercises to preserve the spine.» Once Dr. Khalili discovered how people were hurting themselves, he decided to test alternatives. It took Dr. Khalili over fourteen years to write the book, featuring exercises successfully tested on himself and his patients. The book features over 160 pictures detailing the execution of each modified practice.

«The book is not to knock yoga or Pilates, far from it, I love both,» says Dr. Khalili. «We know a lot more about how the body works than we did a hundred years or even decades ago. The scientific research regarding proper bio-mechanical movement has now been thoroughly established. When we stray from this, developing an injury or painful condition is not an «if» but a «when.» I tapped over 100 different scientific sources to help people who practice yoga and Pilates avoid injuries. Both practices rely on teachers. Teachers have the best of intentions, and students always trust their teachers. Unfortunately, without an understanding of the knowledge presented in my book, developing an injury can occur.»

For people who are already experiencing pain or injury, Dr. Khalili has some advice. «I recommend they try to understand the source and causation of their pain,» he says. «My book provides some helpful insight along with seeking an evaluation and treatment with a Certified Chiropractic Biophysics doctor at http://www.idealspine.com. For immediate relief, I would put an icepack wrapped in a cotton t-shirt and apply it to the painful area for 20 minutes and repeat every 2 hours up to 4 times per day. If urgent care is needed due to severe and debilitating pain, then call 911.»

About the Book:
For a copy of Preserve Your Curves, go to DrKhalili.com
Number of pages: 130
Number of illustrations and/or pictures: 163
ISBN: 978-0-578-82516-8

All benefits and proceeds from the sale of the book will go to:
https://www.africayogaproject.org/
https://cbpnonprofit.com/
Ampsb.org
http://www.sbtennispatrons.com

About Dr. Khalili:
For more than 25 years, Dr. Khalili has been practicing preventive sports medicine and is the clinical director of the Laser Rehab Institute of Santa Barbara, California. He graduated from the Los Angeles College of Chiropractic in 1992 and became a Certified Fellow of Chiropractic Biophysics in 2002. After pursuing postgraduate studies at Life Chiropractic College West, in 2017, he became a Certified Chiropractic Extremity Practitioner (CCEP).

He is the founder of Dr. Khalili, LLC, a company dedicated to researching and developing plant-powered products and innovative home fitness solutions along with offering an online optimal health learning center. His primary intentions are to encourage people to strive purposely towards their goals, speak mindfully to themselves and others, see gratefully for what they got rather than what they’re not, smile freely throughout life, sweat daily for at least 45 minutes, sleep deeply for 9 hours, and savor sustainably sourced organic foods that are at least 95% plant-based.

Media Contact

Steve Fisher, RPG, 8186881502, rpgpublicity@gmail.com

SOURCE Preserve Your Curves

PORT WASHINGTON, N.Y., Jan. 19, 2021 /PRNewswire-PRWeb/ — According to Deconstructing Mobile & Tablet Gaming, the latest report from The NPD Group, of the 303.7 million mobile users in the U.S. and Canada in 2020, 238.7 million are active mobile gamers, a 12% increase over 2019.

The U.S. and Canadian mobile gaming market saw significant growth in 2020, with mobile’s accessibility as a platform creating a go-to option for consumers looking for new or expanded entertainment options while under COVID-19 restrictions and lockdowns. Players are more engaged than ever before, with the average number of hours per week spent playing games on a smartphone or tablet increasing to eight hours in 2020 from six hours a week in 2019.

The number of mobile gamers increased across all age groups, with those ages 45 and older climbing 17% over 2019, followed by the 25 to 44 age group with a 13% increase. The 2 to 12 and 13 to 24 age groups experienced respective increases of 9% and 3% over 2019.

Thirty-five percent of mobile gamers in the U.S. and Canada indicated that COVID-19 lockdowns and restrictions have led them to increase their frequency of engagement, leading to a 12% increase in the number of consumers qualifying as active players.

«Mobile is the most popular platform in the video game industry, with wide and increasing appeal across all age groups,» said Mat Piscatella, games industry analyst for The NPD Group. «Its strength comes not only from its accessibility and availability, but also from the incredible diversity in mobile titles available. From evergreen properties such as Candy Crush Saga, Pokémon Go, and Clash of Clans, to newer hits like Call of Duty: Mobile, and Among Us, mobile gaming’s growth is certain to continue well into the future.»

All mobile gaming genres saw revenue growth in 2020, with 55% of revenue being generated by the top three genres: puzzle, skill & chance, and strategy. All genres saw growth in their revenue performance, with the strongest growth coming from skill & chance, RPG & narrative, puzzle, simulation, and action & fighting.

The report, done in collaboration with mobile app analytics firm Sensor Tower, examines the current state of the USA and Canadian mobile gaming market, including the gaming habits of current players ages 2 and older, and market performance trends.

Methodology
Consumer data in this report comes from a survey of 5,000 active U.S. and Canada mobile gamers (ages 2+) conducted in October 2020. Participants in this survey were recruited from two representative pools: adults – respondents ages 18 were recruited for participation directly and completed the survey based on their own habits; and children/teens (ages 2-17) were recruited via parent surrogates with instructions to have the child/teen complete the survey themselves to the extent that they were able.

Respondents qualified as active mobile gamers for the purpose of this study if they owned/had access to a qualifying device and had used the device to play a game within 30 days of the survey.

Data on mobile gaming in the context of broader entertainment activities comes from NPD’s Evolution of Entertainment Study, which included 5 000 U S consumers (ages 2+) and was conducted in May 2020.

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup @npdgames

About Sensor Tower
Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and performance metrics in the mobile app ecosystem. Founded in 2013, Sensor Tower’s innovative mobile performance, trend insights, and ad network products offer enterprise-level data on the global mobile app economy. From mobile-first startups to blue-chip companies and financial institutions, Sensor Tower provides quality insights and leading customer support at every step of the mobile journey.

Media Contact

David Riley, The NPD Group, 9175435465, david.riley@npd.com

SOURCE The NPD Group

BOULDER, Colo., Jan. 19, 2021 /PRNewswire-PRWeb/ — In this month’s episode of NEPC Talks Education, NEPC Researcher Christopher Saldaña interviews Jack Schneider and Jennifer Berkshire about their new book, A Wolf at the Schoolhouse Door: The Dismantling of Public Education and the Future of School. Professor Schneider (University of Massachusetts Lowell College of Education) is a historian. His research examines how educators, policymakers, and the public develop particular views about what is true, what is effective, and what is important. Jennifer Berkshire is a freelance journalist. She has published articles on education and politics in the Nation, the New Republic, and the Baffler. She teaches aspiring podcasters in the journalism program at Boston College and the Labor Studies program at University of Massachusetts Amherst. Schneider and Berkshire are also co-hosts of the Have You Heard podcast.

In A Wolf at the Schoolhouse Door, the authors discuss the political actors who have advocated for market-oriented policies in order to privatize public schools. They explain that the goal of the book is to examine powerful but less well-known state-level groups who have sought to influence and shape the governance of schools, educational policy, and educational practice. The authors argue that it is these state-level interest groups that have consistently and meticulously undermined the public-ness of public schools.

According to Schneider and Berkshire, the desire to make individual choices about education private, as opposed to collective, is at the heart of the privatization agenda. They argue that advocates of privatization seek to narrow the purpose of schooling to the accumulation of human capital for individual gain. Within this approach to schooling, parents decide where their child should learn, what they should learn, and how they should be taught. Like a market for cars or groceries, parents as consumers – not the larger public – determine what are successful schools. The authors explain this approach strips away the democratic purpose of schools. Where democratic schooling is designed to ensure all children receive equal educational opportunities and do so in an environment that integrates students of different backgrounds, a system that relies purely on parental choice – such as universal school vouchers – is designed to segregate students solely by parental preference.

Schneider and Berkshire see signs of hope in the collective movements organized by teachers unions and communities. In their view, if public schools are to survive and thrive, they require a well-organized collective to identify and push back against the contradictions inherent in market-oriented policies. They recommend that readers and listeners familiarize themselves with the groups advocating for privatization and consider how these groups work to influence policy in order to develop long-term strategies that successfully oppose privatization.

A new NEPC Talks Education podcast episode, hosted by Christopher Saldaña, will be released each month from September through May.

Don’t worry if you miss a month. All episodes are archived on the NEPC website and can be found here.

NEPC podcast episodes are also available on Apple Podcasts, Spotify, and Stitcher, under the title NEPC Talks Education. Subscribe and follow!

The National Education Policy Center (NEPC), a university research center housed at the University of Colorado Boulder School of Education, produces and disseminates high-quality, peer-reviewed research to inform education policy discussions. Visit us at: https://nepc.colorado.edu

Media Contact

Michelle Renée Valladares, National Education Policy Center, (720) 505-1958, michelle.valladares@colorado.edu

Christopher M. Saldaña, National Education Policy Center, (303) 492-2566, christopher.saldana@colorado.edu

Twitter

SOURCE National Education Policy Center

GRAYSLAKE, Ill., Jan. 19, 2021 /PRNewswire/ — Maritime vocal group Bounding Main is celebrating the popularity of sea shanties on social media platforms AND their 18th anniversary of performing together.

While many folks are just discovering the power and joy of singing historic work songs together, Bounding Main has been performing this music across North America and Europe for almost two decades! But as Stephen Colbert declared, «2021 is the Year of the Sea Shanty!»

«To us, sea shanties have always been popular,» group founder, Dean Calin, said. «I learned maritime tunes when I was a kid – we sang Sloop John B and Blow the Man Down in music class. I enjoyed the music so much that in 2003, I formed a five person acapella group to perform this music professionally and we’ve been singing sea shanties and maritime ballads ever since!»

The group has performed at festivals dedicated to maritime music in the United States, Canada, Germany, England, the Netherlands, France and Poland and distributes their music globally. «It is wonderful to be able to share maritime music with audiences across the globe,» said Bounding Main member Christie Dalby. «It’s also gratifying to see fellow performers, like The Longest Johns, being recognized. We performed with them last February, just prior to the pandemic, and none of us would have anticipated the explosion of sea shanty music on social media,» said Bounding Main member Gina Dalby. 

«All of the groups have a different spin on how they perform the songs,» said Bounding Main music director Jonathan Krivitzky. «I do many of the arrangements of our music and we tend to take a richly harmonic approach. Other groups perform them exactly like the 18th century sailors would have, very traditional, with other groups falling somewhere in-between.»

Another member of this acapella group, David Yondorf, said, «We have embraced social media to keep in touch with fans. We have even released several videos demonstrating how we’ve coped with the isolation of the pandemic – including performing from inside T-Rex costumes!»  (https://youtu.be/Ft4vU6yT80Q)

The group looks forward to celebrating their 18th anniversary on Tuesday, 19 January 2021, and to resuming live performances later this year.

Web Site: www.boundingmain.com

Facebook: www.youtube.com/boundingmain/

TikTok: https://www.tiktok.com/@boundingmain

Spotify: http://open.spotify.com/artist/1f44ZEa7CMl3wZQXfXjI2p 

View original content:http://www.prnewswire.com/news-releases/midwest-sea-shanty-music-group-bounding-main-celebrates-18-years-together-301209726.html

SOURCE Bounding Main

STOCKHOLM, Jan. 19, 2021 /PRNewswire/ — The U.S. subsidiary of Gambling.com Group Plc («Gambling.com Group»), KAX Media America Inc., has completed the application process and has been issued a sports betting vendor registration by the Virginia Lottery to provide marketing services for licensed operators in the state.

Close neighbor to professional teams in Washington, D.C., Virginia and its dedicated sports fans provide the Group with another opportunity to expand its U.S. services. With a population of roughly 8.5 million people Virginia has the foundation to become one of the fastest-growing regulated sports betting markets in America.

The Group will provide online players in the state with trustworthy reviews of online sports betting operators with Gambling.com, its flagship website, and Bookies.com, its U.S. focused sports betting destination. Bookies.com offers sports bettors across the United States odds, scores and stats as well as premium news and picks produced by a team of U.S. betting experts, handicappers and veteran sports writers.

Max Bichsel, VP, U.S. Business for Gambling.com Group said, «The Group’s latest approval in Virginia is a great way to kick off 2021. We are excited to be expanding into Old Dominion, which has been a trailblazer with their sports bettors bill of rights legislation and a regulatory scheme that can serve as a model for other U.S. states looking to enter the market this year.»

Bichsel added, «This expansion is important for the Group as we continue to remain at the forefront of growth in the regulated U.S. market. Virginia is the first of several states expected to regulate and launch mobile sports betting this year.»

Since the Professional and Amateur Sports Protection Act (PASPA) was overturned in May 2018, Gambling.com Group has been granted regulatory approval to offer its services to operators in Tennessee, Illinois, Colorado, Indiana, New Jersey, Pennsylvania and West Virginia.

For further information, please contact:
media@gambling.com
+1 616-528-0882  
www.gambling.com/corporate

This information was brought to you by Cision http://news.cision.com

The following files are available for download:

View original content:http://www.prnewswire.com/news-releases/gamblingcom-group-approved-to-expand-business-in-virginia-301210708.html

SOURCE Gambling.com Group Plc

SAN MATEO, Calif., Jan. 19, 2021 /PRNewswire-PRWeb/ — California Casualty along with its long time partners, the Professional Firefighters Association of Utah (PFFU) and the National Education Association (NEA), recently came together to deliver 85 winter coats to children at risk through the PFFU Coats for Kids program.

Students at Redwood Elementary School in Salt Lake Valley’s Granite School District will be a lot warmer this winter thanks to California Casualty, PFFU Local 2970, Star Orullian of Granite Education Association, Redwood Elementary School Principal Jolynn Koehler and NEA Member Benefits Affiliate Relations Specialist, Sean Mabey.

Coats for Kids was established in 2013 by the Professional Fire Fighters of Utah to combat one of the most fundamental hardships of childhood poverty- the absence of a warm winter coat.

For more than a decade, PFFU has watched the problem of childhood poverty creep mercilessly into the homes of the communities it serves. Poverty ravages families without discrimination – and by necessity those struggling to survive naturally prioritize food, heat, and rent above winter clothing.

In Utah, and many other communities across the country, the lack of a winter coat often results in frequent school absenteeism which translates to forgone learning, missed opportunities for socialization and play, and the loss of balanced nutrition provided through the school’s meal program. Helping students stay warm as they walk to and from school leads to increased attendance, allowing children of families in need to experience the critical childhood benefits their school has to offer.

There is no denying the joy of a child being zipped into their brand new coat by their hometown heroes. Since 2013 the Professional Firefighters of Utah Coats for Kids drive has resulted in 2,198 coats purchased and provided to needy children in fourteen different elementary schools in Utah.

«What happened today at Redwood Elementary mattered to many little First Graders», said Sean Mabey «Seeing those little kids wearing coats, smiling and waving, will be a highlight for me personally this season».

Representing California Casualty, Assistant Vice President, Valerie Cregan commented, «It is truly an honor for all of us at California Casualty to join in support of our valued business partners in their efforts to help the children of the Salt Lake Valley community.»

«The Professional Fire Fighters of Utah, and all of our IAFF Affiliate Locals are very proud of our ongoing Coats for Kids project. Our ability to supply coats is only possible through our members’ fundraising efforts and our great partners such as California Casualty. As 2020 was a most difficult fundraising year – California Casualty stepped up BIG to help us get more kids in coats just in time for the holidays.» Jack Tidrow, President.

ABOUT CALIFORNIA CASUALTY:
Headquartered in San Mateo, CA, with Service Centers in Arizona, Colorado and Kansas, California Casualty provides auto and home insurance to educators, higher education employees, firefighters, law enforcement, nurses and United MileagePlus members across the country. To learn more about California Casualty, or to request an auto insurance quote, please visit http://www.calcas.com or call 1.800.800.9410.

Media Contact

Robin Freese, California Casualty, 719-532-8440, rfreese@calcas.com

SOURCE California Casualty

STAMFORD, Conn., Jan. 19, 2021 /PRNewswire-PRWeb/ — In contrast to the loss of momentum in advertising and marketing spending in 2020, consumer time spent with media surged at the fastest growth rate since 2015, reversing a five-year trend of decelerating growth in media usage, according to new research released today by leading media economist PQ Media®. Distorted by the impact of COVID-19, global consumer time spent with media, including all digital and traditional media, grew at an accelerated 2.8% to an average of 53.1 hours per week (HPW) in 2020, according to PQ Media’s annual Global Consumer Media Usage Forecast 2020-2024™.

The COVID-19 pandemic and the stay-at-home countermeasures employed to stem its spread, shook up the media economy in such a way that secular trends driving down media usage in some segments were reversed, while cyclical trends expected to boost usage in other sectors were postponed, and still other emerging trends were accelerated, positioning newer digital media channels to capitalize on the social and economic turbulence that rocked the media landscape in 2020.

As a result, global digital media usage bolted up 9.6% to 15.1 HPW in 2020, accounting for 28.5% of consumer time spent with media worldwide, gaining nearly 11 share points on traditional media in just five years. Key growth drivers were a slew of mobile media, including mobile video, audio, games, books and news, as well as social media channels, podcasting and OTT streaming video services, all of which posted consumer usage growth rates exceeding 15%, according to PQ Media®.

Not since the Great Recession has there been a 10-point differential between the growth of overall consumer media usage and that of total advertising & marketing spending. But in the upside-down media economy of 2020 the pandemic drove down advertising & marketing spending 6.8%, while consumer time spent with media grew 2.8%, which was the fastest annual growth rate in five years, according to the Global Consumer Media Usage Forecast 2020-2024™.

«The prime beneficiaries of this paradoxical growth surge in media usage were consumer-supported media, particularly digital video, audio, games, social media and chat services. There’s no doubt that streaming media as a group were the hands-down winners in an otherwise loser of a year for many media stakeholders, particularly those dependent on advertising-driven media,» said PQ Media CEO Patrick Quinn. «As a result, consumer-driven media usage continued a nearly 20-year pattern of snatching away market share from advertising & marketing-supported media, as consumer-driven media accounted for over 55% of all media usage in the US, while its share grew to nearly 35% globally in 2020.»

Of the 22 digital media channels covered in PQ Media’s report, consumers spent the most time with OTT video, like video-on-demand and streaming TV programs on connected devices, reaching an average of 5.04 HPW in 2020. While global mobile media usage was nearly 6.0 HPW in 2020, mobile video and games were the only mobile channels to exceed 1.0 HPW. New streaming video and audio services proliferated in 2020 as their audiences grew simultaneous to COVID-19 forcing consumers indoors for longer periods, pushing up digital video and audio consumption.

Netflix added 26 million global subscribers in 1H20 compared to only 12 million in 1H19, as original hit series like «Tiger King,» «Ozark» and «The Queen’s Gambit» provided fresh content to growing stay-at-home audiences. Just one year after its launch, new video streamer Disney+ amassed nearly 74 million paid subscribers by 4Q20. With movie theaters shut down and studios forced to either delay film releases or launch them via streaming services, Disney debuted both «Mulan» and «Soul» on Disney+, while Warner Bros. launched «Wonder Woman ’84» concurrently on HBO Max and in theaters.

While videogames tend to buck trends in typical years, with usage declining prior to major hardware upgrades, this was not the case in 2020, as videogame usage surged throughout the year. Several franchise titles, such as Activision’s «Call of Duty,» were updated with new editions to great success – even before the blockbuster releases of Sony’s Playstation 5 and Microsoft’s Xbox Series X in 4Q20 – while titles like «Animal Crossing» and «Among Us» became international hits, driving up time spent with videogames.

Meanwhile, several traditional media that had posted declining or decelerating growth rates since the Great Recession recorded their strongest growth in over 10 years. Print newspaper and book readership ticked up, but much of the fuel driving traditional media’s growth came from radio listenership, which 2.8% in 2020, as radio was a primary source for pandemic information in rural areas. Consumers turned to live TV more than any other medium (20.7 HPW) and terrestrial radio was the only other medium to exceed 10.0 HPW.

But not all media shared the good news. Print magazines lost subscribers who were afraid to touch mail and retailer subscribers like salons that had to eliminate waiting rooms. Particularly hard hit were film & DVD viewing (down 30%) and both traditional and digital out-of-home media, as stay-at-home edicts sapped travelers from the roads and skyways and foot traffic from many other venues.

Despite the expectation of COVID-19 vaccines being distributed widely by mid-2021 and a minor upswing in media consumption during the Tokyo Summer Olympics postponed from last year, consumer time spent with media will resume decelerating growth in 2021. PQ Media projects global consumer media usage to rise only 1.4% this year.

«We projected last year that consumer media usage would likely reach a tipping point at which media consumption flattens by the end of 2023. And while the pandemic reversed some secular trends in 2020, we believe this was simply a short-term disruption of key long-term trends that will resume in 2021,» Quinn said. «The key factors remain, as various traditional media usage will continue to either decelerate or decline, while smartphone penetration is at or near saturation in major markets worldwide, and several internet and mobile media channels will continue to experience slower annual growth.»

The rise in mobile media usage has a direct correlation to the growing influence of younger generations. Although iGens (born 1981-1996) use overall media much less than older generations (29 HPW in 2020) almost half of their media consumption is done via digital devices. In comparison, the Great Generation (born pre-1945) use media the most (89 HPW in 2020), but only 22% of their media consumption occurs on digital devices.

Among the 20 largest media markets, Japan posted the highest usage in 2020 (79.6 HPW), while Russia boasted the fastest growth (up 4.5%), and South Korea had the highest digital media share of total consumer media usage (45.3%). US consumer media usage was up 2.9% to 73.0 HPW, as streaming video and audio drove up digital’s share of total media usage to 42.4%, PQ Media estimates.

About the Forecast:

The 8th annual PQ Media Global Consumer Media Usage Forecast 2020-2024™ delivers the world’s most comprehensive and actionable media consumption intelligence covering the 2014-2024 period; the Top 20 Global Markets and the Rest of the Countries in each of the 4 major global regions; 25 digital media platforms & channels; 11 traditional media platforms; 11 hybrid (digital + traditional) media silos; 6 consumer generations; and both genders. The new edition includes in-depth econometric data and market insights delivered through a Report & Analysis providing 450 slides of analysis and 600 datagraphs; and a Deep-Dive Excel Databook delivering 250,000 data points examining all media platforms, channels, and markets worldwide. Click the link above to download free report samples and to purchase a copy of the report.

About PQ Media:

PQ Media® delivers intelligent data and analysis to the world’s leading media organizations via syndicated market intelligence reports, custom drill-down research, and on-demand strategic consulting. PQ Media publishes the annual Global Media Forecast Series 2020-2024™, which includes three reports that cover the industry’s KPIs: advertising & marketing spending; consumer media usage; and consumer spending on media. Click the link above to download free report samples and for details regarding our Special Three-Report Bundle License.

Media Contact

Patrick Quinn, PQ Media, +1 203-921-5249, pquinn@pqmedia.com

Leo Kivijarv, PQ Media, 203-273-7081, lkivijarv@pqmedia.com

Twitter, Facebook

SOURCE PQ Media