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From Digital Disruption to Digital Adoption: WalkMe Unpacks the Data Driving Transformation Trends

SAN FRANCISCO, Feb. 4, 2021 /PRNewswire/ — WalkMe, the digital adoption leader and one of the fastest growing software companies globally, today celebrates significant milestones—including its fifth consecutive year on the Forbes Cloud 100—and shares its perspective on the digital transformation trends of 2020, drawing insights from across the global tech…

WalkMe holds more than half of the global revenue share in the Digital Adoption Platform (DAP) market according to the Digital Adoption Platform (DAP) Products PEAK Matrix® Assessment with Technology Vendor Landscape 2020, conducted by Everest Group. The company continues to grow, with its annual recurring revenue (ARR) increasing to over $160m in 2020. A Total Economic Impact study conducted by Forrester consulting revealed that enterprise organizations using WalkMe obtained a three-year return on investment of 368%.

WalkMe’s proprietary data provides unique insight into the market movements of the past year, which saw the CIO’s office take on an increased role in delivering software ROI and ensuring business continuity. CIOs also assumed greater responsibility for safeguarding the mental health and productivity of the workforce and further converged with HR to drive onboarding and training in a distributed workforce.

«Technology impacts the wellbeing of an organization and this was felt acutely in 2020» says Rafael Sweary, President and Co-Founder of WalkMe, adding, «CIOs relied on having robust, data-driven insights into employee engagement in order to ensure business as usual. With WalkMe’s Digital Adoption Platform CIOs were able to overcome new obstacles and execute digital transformation at speed and scale.»

CIOs Turn to Digital Adoption Platforms to Carve Order from Chaos

CIOs had feared that the knee-jerk response to the pandemic would result in IT budget cuts—with many believing that such budget cuts would continue into 2021.

The opposite proved to be true. In November 2020, WalkMe collaborated on a survey of over 100 Fortune 500 CIOs with Constellation Research, digging into CIOs’ 2021 priorities. Surprisingly, according to the data, almost 60% reported no change to their budgets. This enabled them to invest in digital transformation, which 77% cited as their number one priority for 2021.

Global CIOs leveraged WalkMe Insights, a sophisticated analytics dashboard, to define and evaluate digital adoption goals. This enabled them to ensure all employees are utilizing technology at maximum efficiency to bolster management efforts. Thanks to increased transparency into application usage, WalkMe customers surveyed by Forrester Consulting saved 20% in software license fees. Interviewees reported that the increased transparency into the usage of applications allowed them to better ensure that enterprise applications were used to their full potential.

Customers Using WalkMe’s DAP to Support ERP Spikes as Operational Flexibility and Resilience Become Imperative

As cloud migration skyrocketed to facilitate the interdepartmental collaboration of a distributed workforce, global business had to sharply reevaluate the flexibility and functionality of their legacy Enterprise Resource Management (ERP) systems. In 2020 WalkMe saw a 50% increase in customers deploying a digital adoption strategy to support their ERP rollout. The benefits of digital adoption in helping users navigate complex workflows and processes quickly became clear to businesses struggling to implement operational agility.

In the early months of the COVID-19 pandemic, many enterprise organizations accelerated their cloud ERP deployments to address back office challenges and strengthen forecasting accuracy. Two-thirds of WalkMe for EPR deployments occurred between the months of July and September 2020, highlighting a reactive focus on resource allocation and forward planning in light of the disruption caused by COVID-19.

WalkMe believes this trend will continue as the need for distributed employees to access real-time metrics and reports will increase in step with the ubiquity of remote work. The need to migrate to cloud-native ERP is clear: back office architecture must be agile and interoperable to ensure operational and financial resilience.

WalkMe Accelerates Its Product Roadmap to Address Communication Silos

The acceleration of communication technologies in response to COVID-19 caused a significant market boom, with Zoom reaching a public valuation high of over $48 billion. Simultaneously, adoption of Microsoft Teams skyrocketed, with 44 million active users by March 2020 jumping to 115 million in October 2020. Yet for the worker this fragmentation has become a mental and technological burden. As competing technologies fight to become the global communication platform of choice, silos have emerged at the expense of the user experience. Employees fail to access information in their moment of need.

In order to bridge the experience gap WalkMe invested developer resources into bringing its desktop product—Workstation—to market six months earlier than expected. Workstation acts as a personal assistant to ensure companies have everything they need in one place. Workstation was awarded the ‘Overall Remote Tech Solution of the Year’ for helping a US-based healthcare company upskill 80,000 doctors to use a new teleconsultation tool in one week.

Digital Adoption Proves to be a Critical Lever for Ensuring Business Continuity

Every business has a contingency plan—for malicious attacks, acts of nature, and other doomsday scenarios—but no one had planned for a global pandemic. Most businesses’ IT architecture was not optimized for such a shock wave. The resulting tumult highlighted the importance of having a digital adoption strategy baked into disaster preparedness plans.

In April of 2020 WalkMe partnered with a leading global system integrator to deliver impressive results in a contract tracing project across three U.S. states. By automating and streamlining a workflow which allowed investigators to jump to a section of script when on the phone with a patient, WalkMe immediately reduced support ticket volume by 50%—ensuring that comprehensive support was available throughout the contact tracing program. WalkMe also helped the same business onboard 2,650 Salesforce users, increasing productivity and data integrity through clarifying work processes and automation.

HR & IT Converge to Overcome the Remote Onboarding Challenge

Onboarding new employees remotely has been a technological challenge for HR departments. As the gap narrows between IT and HR, the two departments have found themselves working hand in hand. There has been a complete workflow readjustment, with the IT team taking on more responsibility for the smooth and seamless onboarding of the workforce.

WalkMe has been a key lever for organizations onboarding their employees remotely. A recent Total Economic Impact study conducted by Forrester Consulting, revealed that companies who deploy WalkMe saved on average 50% in onboarding time and 60% in training time on applications as well as significant time on classroom training.

Likewise, in 2020 WalkMe’s employee count grew to over 850 employees operating across 10 countries—with most being onboarded remotely. In March 2020, WalkMe welcomed Andrew Casey, a core member of the executive leadership team and tenured tech finance professional with 29 years’ experience, as CFO, to operationalize and streamline the business. In May 2020, WalkMe welcomed Uzi Dvir as Global CIO, to ensure the smooth deployment of WalkMe’s own technical architecture as the business rapidly expands to serve its 2,000+ customers across the globe.

Digital Adoption Professionals Become a Highly Sought-After Job Category in a Rapidly Changing Market

The World Economic Forum identified the need for a reskilling revolution as the Fourth Industrial Revolution has disrupted traditional industries and left many millions of people unequipped with the skills needed to thrive in the digital future. To help tackle this challenge, WalkMe launched its Digital Adoption Institute in August 2020 and extended scholarships for those on furlough or unemployed, ensuring this high-demand professional development was universally accessible. The company also launched its Digital Adoption job board in November 2020. Since its inception global companies such as Deloitte, Red Hat and IBM have posted vacancies, cementing the Digital Adoption Professional as an emerging class of enterprise employee.

«There has been an increase in the demand for DAP professionals across key industry segments, such as consulting, telecommunications, and business intelligence,» says Rafael Sweary, President and Co-Founder of WalkMe «with Gartner predicting that by 2025 over 70% of organizations will use Digital Adoption technologies, we expect to see these numbers rise over the next year as multiple industries will employ DAP professionals to streamline change management and improve ROI.»

About WalkMe

WalkMe is a code-free digital adoption platform that enables organizations to measure, drive, and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment. The all-encompassing platform leverages proprietary technology to provide visibility to the CIO and executive management, while improving user experience, productivity and efficiency for employees and customers. Alongside walkthroughs and 3rd party integration capabilities, WalkMe’s platform offers endless opportunities to customize WalkMe for every organization’s needs.

WalkMe is a trademark of WalkMe Ltd. Other names mentioned are owned by their respective holders. For more information, please visit our website at www.walkme.com.

Media Contact
Emma Pearce
PR Manager
press@walkme.com

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Borrego Awarded 110 MW Solar Project, Hires Key Executive for Utility-Scale Development Team

SAN DIEGO, Feb. 4, 2021 /PRNewswire/ — Borrego, a leading developer, EPC and O&M provider for large-scale renewable energy projects throughout the United States, today announced it has been selected to develop a 110 MW-AC utility-scale solar project as part of the solicitation for large-scale renewables by New York State Energy Research and Development Authority (NYSERDA). The Rutland Center Solar 1 project will be Borrego’s…

The award was one of 20 solar projects awarded as part of NYSERDA’s efforts to develop more than two gigawatts of new renewable energy capacity throughout New York State. It will be sited in National Grid territory in the north of the state, in the towns of Rutland and Watertown in Jefferson County, and will produce enough energy to power nearly 11,000 homes.

«This project award reflects Borrego’s expansion into utility-scale development,» said Dan Berwick, general manager of development at Borrego. «We’re bringing the technical expertise and rigorous processes we developed as the leader in commercial and community solar markets to larger projects, because our mission is ever more urgent: to accelerate the adoption of renewable energy.»

Borrego also announced the appointment of Daryl Hart as vice president of utility-scale project development. Hart joins Borrego from NextEra Energy Transmission, where he was director of development. He has worked in both wind and solar development and is certified as both a Project Management Professional (PMP) and Six Sigma Black Belt. Prior to joining the renewables industry, Hart spent 10 years in the U.S. Air Force, completing his active duty service as a Major assigned to the National Air and Space Intelligence Center (NASIC).

«Our new focus on the utility-scale sector is powered by talented individuals with utility-scale experience,» said Mike Hall, CEO of Borrego. Hall added that the company, which recently announced it has reorganized into three independent business units—development, EPC, and O&M—has aggressive plans to grow its workforce by 25% this year and is actively looking for new talent, especially those with utility-scale skill sets.

Borrego’s 110 MW solar project will help support Gov. Andrew M. Cuomo’s nation-leading goal of generating 70% of New York’s electricity from renewable sources by 2030, consistent with the Climate Leadership and Community Benefit Act. Borrego’s project is expected to create jobs and bring benefits to Jefferson County, and the local jurisdiction will benefit from a Payment in Lieu of Taxes as well as a Community Host Benefit Payment.

About Borrego
Borrego, a leading developer, EPC and O&M provider, accelerates the delivery of large commercial, community solar, and utility-scale solar and energy storage projects in the United States. Borrego offers a broad range of renewable energy services and has a track record of superior performance in the hundreds of large solar and energy storage projects it has designed, built and maintains throughout the United States. Established in 1980, it has regional offices in California, Massachusetts, and New York with a nationwide footprint. Borrego creates value by helping partners make better decisions at critical points in every project’s life. Its team brings deep technical expertise to its mission of solving the world’s energy problems. For more information, visit www.borregoenergy.com

Media contact
Mason Miller, Kiterocket (for Borrego)
mmiller@kiterocket.com
925-876-3292

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Firmenich Commits to be Carbon Neutral by 2025

GENEVA, Feb. 4, 2021 /PRNewswire/ — Firmenich, the world’s largest privately owned perfume and taste company, today announces its new ESG strategy, driving the Group to a carbon positive and water neutral future within 10 years. Building on its leadership in sustainability, Firmenich has committed to ground-breaking goals across three key areas: acting on climate change, embracing nature, and caring for people. Industry-leading targets include: carbon neutral operations by 2025 and carbon positive operations by 2030; 100% of plastics recycled, 100% renewable fragrances, a commitment to regenerative agriculture, as well as creating 5,000 youth job opportunities by 2030.

«As a leading responsible family company, driving a sustainable and inclusive business model has always been our priority,» said Patrick Firmenich, Chairman of the Board. «Leveraging our scientific excellence and guided by our timeless values, we are committed to building a better planet for the next generations.»

«After achieving our 2020 COP21 environmental goals, it is now time to take our ESG leadership in renewable ingredients, conscious perfumery and diet transformation to the next level,» said Gilbert Ghostine, CEO Firmenich. «Companies that commit today to address vital climate and social challenges will be the trusted winners of tomorrow. By accelerating the pace of our climate transition, we also encourage businesses to join us to create large-scale change.»

Acting on Climate Change

Driven by science-based targets, Firmenich became the first company in its industry to power all operations globally with 100% renewable electricity in February 2020, and one of only two companies in the world to achieve CDP Triple A rating for climate, water and forests for the third consecutive year. Furthermore, Firmenich has clearly decoupled its manufacturing output from its CO₂ emissions, with output up 22% and Scope 1 and 2 CO₂ emissions down by 45% since 2015. Key new Firmenich goals include:

Carbon neutral in its direct operations by 2025
Carbon positive in its direct operations by 2030
Water neutral in its operations in water-stressed areas by 2030
Recycling or reusing 100% of its plastic waste by 2030

Embracing Nature

As a company that depends on nature for its most precious ingredients, Firmenich is a founding member of the One Planet Business for Biodiversity Coalition (OP2B) to protect biodiversity and encourage regenerative agriculture. Building on its science and purchasing reach, Firmenich aims to reverse nature loss and establish science-based targets, engaging with its customers, suppliers and partners globally. Key Firmenich goals include:

All Firmenich produced fragrances will be renewable by 2030 (As per ISO 1628)
99% partially or ultimately biodegradable ingredients in Firmenich’s fragrance portfolio by 2030
100% of our nature program reporting against science-based targets by 2030
Lead the global diet transformation with green proteins, contributing to soil regeneration

Caring About People

As a family company, we want to transfer our heritage to the next generations by helping them acquire important job skills and adapt to a fast-changing world. Building on its EDGE gender equality certification and platinum Ecovadis environmental and social performance rating, the group is reinforcing its actions to protect human rights by expanding awareness and training across the company and its suppliers. Firmenich goals include:

Global living wage and ethnic pay equity certification
Continuing to improve its industry-leading safety performance
Creating 5,000 job opportunities for youth by 2030
10% of differently-abled people in our workforce by 2030

«The UN Sustainable Development Goals (SDG) are embedded throughout our business, providing us all with a clear vision of the transformation we will achieve within a decade,» said Berangère Magarinos Ruchat, Chief Sustainability Officer, Firmenich. «We remain firmly committed to science-based targets and measurable, independently-verified action to achieve these ambitious goals on our way to a positive-impact future.»

Along with action across its supply chain and operations, Firmenich remains committed to developing sustainable fragrances and flavors by expanding its palette of biodegradable and renewable ingredients. For more than 20 years, the Group has implemented green chemistry principles in its research and development. In addition, the Group is reinforcing its traceability capabilities in collaboration with its procurement and digital innovation teams.

More information is available in the new strategy manual, ESG Ambitions 2030: www.firmenich.com/Sustainability2030

For information on Firmenich’s ESG performance over the previous period, the Pathways to Positive – Performance & Sustainability Report 2020, prepared in accordance with the Global Reporting Initiative’s (GRI) Standards, is also available online here.

About Firmenich
Firmenich, the world’s largest privately-owned fragrance and taste company, was founded in Geneva, Switzerland, in 1895, and has been family-owned for 125 years. Firmenich is a leading business-to-business company specialized in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Renowned for its world-class research and creativity, as well as its leadership in sustainability, Firmenich offers its customers superior innovation in formulation, a broad and high-quality palette of ingredients, and proprietary technologies including biotechnology, encapsulation, olfactory science and taste modulation. Firmenich had an annual turnover of 3.9 billion Swiss Francs at end June 2020. More information about Firmenich is available at www.firmenich.com

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SOURCE Firmenich

Austin, Atlanta & Tampa Are Attracting Homebuyers From More Expensive Cities, Contributing to a Housing Supply Crunch

SEATTLE, Feb. 4, 2021 /PRNewswire/ — (NASDAQ: RDFN) — Nationwide, 27.8% of Redfin.com users looked to move to another metro area in 2020, according to a new report from Redfin (<a target="_blank"…

SEATTLE, Feb. 4, 2021 /PRNewswire/ — (NASDAQ: RDFN) — Nationwide, 27.8% of Redfin.com users looked to move to another metro area in 2020, according to a new report from Redfin (www.redfin.com), the technology-powered real estate brokerage. That’s up from 25.5% in 2019, a 9% year-over-year increase. The increase is driven by people leaving expensive coastal areas for relatively affordable places.

The uptick in migration is exacerbating the severe shortage of homes for sale in 2021. In December, supply was down a record 34% year over year nationwide. The supply of homes for sale is down by double digits from last year in all 10 of the nation’s most popular migration destinations, including Phoenix, Austin, Las Vegas and a handful of southeastern metros. Meanwhile, the only areas supply is up are the places people are leaving: the San Francisco Bay Area, New York and Los Angeles.

«People aren’t moving to places with more homes available to buy; they’re moving to places with more affordable homes to buy,» said Redfin chief economist Daryl Fairweather. «Remote workers leaving expensive places for relatively affordable areas, partly because the allure of more house for less money is strong, is exacerbating housing supply shortages in more affordable parts of the country. The inventory crunch in popular destinations could intensify over the next few years as remote workers continue to relocate and buy homes. If developers, zoning boards and local governments prioritize building homes in the affordable areas people are moving into as opposed to coastal cities, that would help combat the housing shortage.»

The biggest cities in the country lost the most residents in 2020; New York, Los Angeles and the Bay Area are the only places where inventory rose year over year

Redfin estimates that New York lost roughly 275,000 residents to other metros in 2020, a bigger net outflow than any other metro in the U.S. It’s followed by Los Angeles, which had a net outflow of about 125,000 residents, and Chicago, which lost 110,000 residents. A net outflow means more people moved out of the metro than moved in, while a net inflow means more people moved into a metro than moved out. The estimate of net inflows and net outflows noted in Redfin’s analysis are based on data from Redfin.com and the U.S. Census Bureau.

New York, Los Angeles and Chicago are the three largest metro areas in the U.S, and New York and Los Angeles are home to some of the most expensive real estate in the country. Although Chicago’s median home price is relatively low, all three places are major employment centers with a lot of white-collar jobs that are conducive to remote work.

«For the past two years I’ve felt like everyone is leaving Los Angeles, and that has intensified during the pandemic,» said Los Angeles Redfin agent Lindsay Katz. «More than half of my sellers are moving to a different area. A lot of young families are moving back to their hometowns to be near their parents, moves they can now make because they’re working remotely. People are realizing that if they leave Los Angeles and move to a place like the Midwest or Florida, they can afford to live on just one income because their mortgage is cut in half and tax bills are lower.»

Those cities are followed by the Bay Area—which lost roughly 45,000 residents in 2020—Detroit, Seattle, Boston, Miami, Washington, D.C. and Baton Rouge, LA, a list that includes several other expensive coastal cities with many companies that offer remote work.

Although the country as a whole is facing a drastic housing supply shortage, three of the four metros that lost the most residents in 2020—New York, Los Angeles and the Bay Area—saw year-over-year increases in the number of homes for sale. They were the only metros in the U.S. where supply rose.

The number of homes for sale in New York increased 27.7% year over year in December, and in Los Angeles it increased 1.4%. In San Francisco, supply rose 76.7% from the year before, a far bigger increase than any other metro, and in San Jose and Oakland—two other Bay Area metros—supply was up 24.6% and 7.6%, respectively.

Supply was down in Seattle, Boston and Washington, D.C., but the year-over-year drops (-7.9%, -7.7%, -5%) were smaller than nearly every other U.S. metro.

Metro Areas With the Biggest Net Outflow in 2020
Metro area	Net outflow	Number of homes for sale, YoY	Median home price (Dec. 2020)	Median home price, YoY	New-construction building permits, YoY
New York, NY	-273,248	27.7%	$550,000	10.2%	-13.1%
Los Angeles, CA	-124,175	1.4%	$730,000	12.3%	-40.4%
Chicago, IL	-107,246	-20.3%	$270,000	12.1%	-48.3%
Bay Area, CA	-45,482	San Francisco: 76.7% San Jose: 27.7% Oakland: 7.6%	San Francisco: $1,355,000 San Jose: $1,195,000 Oakland: $816,000	San Francisco: 3 % San Jose: 1 3.3% Oakland: 1 2.6%	San Francisco: -78.6% San Jose: -39.6% Oakland: -28.9%
Detroit, MI	-29,519	-37.7%	$155,000	14.8%	122.1%
Seattle, WA	-25,269	-7.9%	$625,000	9.6%	-49.8%
Boston, MA	-24,530	-7.7%	$550,000	10%	15.5%
Miami, FL	-23,886	-15.9%	$367,000	16.5%	24.5%
Washington, D.C.	-15,288	-5%	$450,000	7.4%	-12.9%
Baton Rouge, LA	-14,897	-44.7%	$225,000	4.7%	9.9%

Relatively affordable southern and southwestern metros gained the most residents in 2020, and they all experienced double-digit supply drops

Phoenix gained roughly 80,000 new residents in 2020, a bigger net inflow than any other metro area. Next come Dallas, with a net inflow of 75,000, and Orlando, which welcomed 60,000 new residents. They’re followed by Tampa, Austin, Las Vegas, Atlanta, Greenville, SC, Charlotte and Knoxville.

Those are all relatively affordable areas, with the typical home selling for close to or less than the national median of $335,000. Southern metros dominate the most popular destinations, and they’re joined by two Southwestern places—Phoenix and Las Vegas—that are popular with people leaving coastal California.

The number of homes for sale in December was down by at least 16% from the year before in all 10 of the most popular migration destinations. Housing supply was down 18% year over year in Phoenix, 35.7% in Dallas and 16.3% in Orlando. Inventory was down in 83 of the 88 metros included in Redfin’s housing inventory analysis.

«Phoenix has always been popular with people moving in from out of state because of its beautiful landscape, warm weather and affordability, but 2020 was beyond anything I’ve ever seen,» said local Redfin agent Van Welborn. «Remote workers realize they can keep their high-paying jobs without paying California taxes, and they’re comparing what kind of home they can get in Phoenix versus Los Angeles or the Bay Area. I’m working with one couple moving here from the Bay Area and another from Seattle; neither of them would have been able to make the move if they weren’t working remotely. The couple from Seattle paid $800,000 for a big, beautiful house.»

«But even though Phoenix is affordable compared to other places, prices have risen significantly over the last year,» Welborn continued. «Locals are having a hard time getting their offers accepted because there are so few homes on the market, and often someone from California will put in a competing offer at a higher price and waive the appraisal.»

Seven of the top 10 destinations—Phoenix, Dallas, Austin, Las Vegas, Greenville, Charlotte and Knoxville—gained more residents in 2020 than any year in at least a decade. The other three—Orlando, Tampa and Atlanta—gained more residents than any year in the last decade except 2016.

With the number of building permits up from a year ago in all of the most popular destinations—except the ones in Florida, Orlando and Tampa—there is hope that more housing inventory is on the way. In Knoxville, there were 246.4% more building permits in the fourth quarter than the year before, the second-biggest increase of any metro (behind Omaha). Greenville (+95.8% YoY) and Las Vegas (+55.6%) also had particularly large increases.

But even with building permits up, some developers are having trouble keeping up with demand.

«People are moving into Charlotte from New York, New Jersey, Florida, Texas and other parts of the country,» said Charlotte Redfin agent Steve Cramer. «A lot of the moves are job-related, but another driving factor is that Charlotte has a lower cost of living and a slower pace of life than the Northeast. Partly because inventory here is painfully low, a lot of buyers are turning to new construction, but builders can’t keep up with demand. There’s a lot of vacant land for sale in the Charlotte area, but because of the pandemic, some builders are experiencing supply shortages. Instead of building an entire community or phase at a time, they’re limited to building four or five homes before releasing more homes for sale.»

Metro Areas With the Biggest Net Inflow in 2020
Metro area	Net inflow	Number of homes for sale, YoY	Median home price (Dec. 2020)	Median home price, YoY	New-construction building permits, YoY
Phoenix, AZ	82,601	-18%	$340,000	16%	18.5%
Dallas, TX	76,037	-35.7%	$323,900	9.1%	26.4%
Orlando, FL	60,977	-16.3%	$290,000	8.3%	-18.3%
Tampa, FL	47,000	-31.3%	$275,000	12.2%	-25.3%
Austin, TX	46,958	-19.2%	$370,000	15.2%	17.8%
Las Vegas, NV	43,262	-14.1%	$320,000	8.5%	55.6%
Atlanta, GA	42,902	-34.9%	$284,700	13.7%	12.4%
Greenville, SC	38,991	-18.1%	$243,800	14.5%	95.8%
Charlotte, NC	37,575	-32%	$297,500	10.2%	17%
Knoxville, TN	35,575	-19.9%	$249,900	13.6%	246.4%

To read the full report, please visit: https://www.redfin.com/news/homebuyer-popular-destinations-housing-shortage-2020

About Redfin
Redfin (www.redfin.com) is a technology-powered residential real estate company, redefining real estate in the consumer’s favor in a commission-driven industry. We do this by integrating every step of the home buying and selling process and pairing our own agents with our own technology, creating a service that is faster, better and costs less. We offer brokerage, iBuying, mortgage, and title services, and we are the #1 nationwide brokerage website, offering a host of online tools to consumers, including the Redfin Estimate. We represent people buying and selling homes in over 90 markets in the United States and Canada. Since our launch in 2006, we have saved our customers over $800 million and we’ve helped them buy or sell more than 235,000 homes worth more than $115 billion.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin’s press release distribution list, email press@redfin.com. To view Redfin’s press center, click here.

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SOURCE Redfin

How Midwest Cities are Busting the Urban Exodus Myth

SEATTLE, Feb. 4, 2021 /PRNewswire/ — Mid-sized markets — especially those across the Midwest — are making up for softness in New York and San Francisco, keeping the for-sale market in urban areas on pace with or slightly ahead of red-hot suburban areas, a <a target="_blank"…

Housing demand is on fire as the explosion of remote work has caused many to reimagine what and where they want their home to be. That demand is supercharging home values in affordable areas of the country as buyers look for homes that offer more room to spread out. In expensive coastal markets, that typically means moving farther from the downtown core into the suburbs. But for much of the country, the suburbs have long been more expensive, and buyers are now searching for homes in more urban areas.

The Midwest region in particular, where the typical home value is less than other regions in the U.S., has seen urban home value growth accelerate ahead of the suburbs in recent months. In metros such as St. Louis, Cincinnati, Cleveland, Kansas City, Columbus and Indianapolis, urban home values have been growing faster than those in the suburbs for at least the past several months.

In more expensive housing markets, demand for affordable homes has led to booming home value growth in the suburbs relative to urban cores. New York, Washington, D.C., Atlanta, Boston, San Francisco, Seattle and Denver experienced stronger home value growth in the suburbs for all or part of 2020.

«The for-sale housing market is experiencing a pandemic-fueled surge in both urban and suburban areas,» says Zillow economist Alexandra Lee. «Home has become more important than ever, and buyers are eager to hit the market to find their next place to live, many newly freed from their commute and suddenly finding themselves in need of more space for a home office or gym. More often than not, buyers are flocking to homes in affordable areas and pushing up prices. However, there have been some sharp downturns in the rental market as demand to rent in pricey areas like San Francisco and New York plummeted, at least temporarily.»

At the national level, buying in the suburbs became more competitive in the fall, trending slightly hotter than urban areas in some measures including shorter time on market and a higher share of homes selling above list price. Days on market are historically low across the board, helping to increase sales volume, but homes are moving faster in the suburbs. Suburban listings were selling four days faster than those in urban areas in August, and by December the gap had widened to 10 days.

Still, high demand drove urban areas to keep pace as home value and sales price growth, sales volume and Zillow web traffic matched or exceeded the suburbs on a national basis. Home values grew at a nearly identical rate in urban and suburban areas last year — 8.8% and 8.7%, respectively. The share of page views on listings on Zillow in urban areas was slightly higher in December 2020 (18.1%) than December 2019 (17.6%),[ii] indicating interest in urban homes has remained steady.

While the for-sale market soared, rent growth was stunted in 2020, slowing from 3.5% annual price growth in 2019 to 0.8% last year. But suburban rents accelerated during the pandemic — since February, annual rent growth has swelled from 3.8% to 5.2% in the suburbs. Urban rent growth fell from 3.6% to 1.5% during the same period.

It remains to be seen what the impact will be of local economies fully opening up and some workers who had been working remotely returning to offices at least part-time. Zillow economists expect a bounceback for urban rents this year as vaccine distribution continues and local economies kick back into gear. A record number of adults lived with their parents in April as nearly 3 million Americans — mostly from Generation Z — moved back home as the pandemic hit. A majority of 18-25 year-olds rent, and nearly half of those rent in urban areas, suggesting many of those who moved home will return to cities when amenities reopen, they feel it is safe and they are financially able to do so.

A panel of economists surveyed by Zillow expects the COVID-19 pandemic to have a lasting impact on some home buyer preferences, including boosted demand for suburban living and homes in «secondary cities.»[iii] The panel also largely expects overall rent growth to recover to pre-pandemic levels within the next two years — 11% of respondents predict annual rent growth will reach 4% this year, 33% think it will reach that mark next year, and 29% think it will have rebounded by 2023.[iv]

Metro Area*	2020 Home Value Growth – Urban Areas	2020 Home Value Growth – Suburban Areas	2020 Rent Growth – Urban Areas	2020 Rent Growth – Suburban Areas
United States	8.8%	8.7%	1.5%	5.2%
New York, NY	3.3%	8.8%	-7.8%	5.7%
Los Angeles, CA	9.5%	9.4%	0.4%	3.6%
Chicago, IL	6.2%	5.8%	-0.3%	3.9%
Dallas-Fort Worth, TX	8.9%	7.6%	0.9%	4.7%
Philadelphia, PA	12.2%	9.1%	3.3%	3.3%
Houston, TX	5.8%	6.3%	-0.5%	3.7%
Washington, DC	6.7%	7.9%	-3.7%	2.7%
Miami-Fort Lauderdale, FL	6.7%	7.3%	2.3%	4.0%
Atlanta, GA	5.2%	9.3%	1.1%	8.5%
Boston, MA	7.5%	9.9%	N/A	N/A
San Francisco, CA	5.6%	7.9%	-7.7%	0.7%
Detroit, MI	11.3%	9.5%	5.3%	5.0%
Riverside, CA	11.9%	10.2%	3.0%	9.3%
Phoenix, AZ	17.2%	14.9%	7.6%	9.8%
Seattle, WA	11.1%	13.5%	-4.4%	4.3%
Minneapolis-St. Paul, MN	7.6%	7.5%	-0.8%	3.2%
San Diego, CA	13.1%	12.3%	3.4%	4.4%
St. Louis, MO	11.6%	8.2%	6.8%	4.9%
Tampa, FL	14.1%	11.3%	6.0%	7.5%
Baltimore, MD	8.6%	7.5%	5.5%	3.6%
Denver, CO	7.2%	8.5%	0.3%	2.3%
Pittsburgh, PA	11.1%	8.3%	0.1%	5.6%
Portland, OR	9.6%	9.5%	3.7%	5.3%
Charlotte, NC	10.1%	10.3%	6.0%	6.5%
Sacramento, CA	11.4%	11.0%	5.2%	8.2%
San Antonio, TX	6.4%	5.7%	2.7%	4.4%
Orlando, FL	8.3%	7.7%	2.8%	2.9%
Cincinnati, OH	15.5%	11.1%	5.1%	4.6%
Cleveland, OH	16.5%	10.1%	7.7%	8.1%
Kansas City, MO	18.2%	9.6%	4.5%	6.1%
Las Vegas, NV	7.4%	7.8%	5.4%	7.1%
Columbus, OH	14.5%	10.2%	2.0%	4.6%
Indianapolis, IN	18.3%	9.9%	8.0%	7.2%
San Jose, CA	13.9%	13.3%	-4.9%	-7.0%
Austin, TX	14.2%	13.2%	-3.0%	1.5%
Virginia Beach, VA	9.4%	8.2%	7.0%	5.7%
Nashville, TN	10.5%	8.6%	1.5%	2.7%
Providence, RI	13.7%	10.4%	N/A	N/A
Milwaukee, WI	12.1%	9.9%	1.3%	N/A
Jacksonville, FL	10.5%	8.1%	7.1%	6.7%
Memphis, TN	13.5%	10.6%	6.7%	13.1%
Oklahoma City, OK	9.2%	6.9%	N/A	5.1%
Louisville, KY	10.8%	8.6%	5.2%	4.2%
Hartford, CT	9.2%	8.4%	N/A	N/A
Richmond, VA	7.2%	7.4%	4.1%	4.6%
New Orleans, LA	5.3%	6.5%	N/A	N/A
Buffalo, NY	12.9%	10.1%	N/A	N/A
Raleigh, NC	7.8%	6.9%	2.8%	3.7%
Birmingham, AL	16.2%	8.7%	N/A	4.7%
Salt Lake City, UT	13.1%	13.7%	N/A	N/A

*Table ordered by market size

About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life’s next chapter.

As the most-visited real estate website in the U.S., Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and nearly seamless end-to-end service. Zillow Offers® buys and sells homes directly in dozens of markets across the country, allowing sellers control over their timeline. Zillow Home Loans™, our affiliate lender, provides our customers with an easy option to get pre-approved and secure financing for their next home purchase. Zillow recently launched Zillow Homes, Inc., a licensed brokerage entity, to streamline Zillow Offers transactions.

Zillow Group’s affiliates and subsidiaries include Zillow®, Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Zillow Homes, Inc., Trulia®, Out East®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).

[i] According to Zillow data. Movements in year-over-year changes since February 2020 in metrics were examined for both urban and suburban areas to examine how each have potentially differed during the coronavirus pandemic. This approach is used to control for differences in urban and suburban conditions that may have existed pre-pandemic. The classification of areas as urban or suburban was done at the ZIP code level and was derived from a nationwide Trulia survey. That methodology is published here: http://jedkolko.com/wp-content/uploads/2015/05/Data-and-methodological-details-052715.pdf

[ii] Including all page views of for-sale homes on Zillow.com and the Zillow app, excluding those from real estate agents and other professional users. Daily figures were calculated using a seven-day trailing average. Year-over-year comparisons were made after offsetting 2019 data by two days in order to compare consistent days of the week.

[iii] This edition of the Zillow Home Price Expectations Survey surveyed 104 experts between August 17, 2020 and September 1, 2020. The survey was conducted by Pulsenomics LLC on behalf of Zillow, Inc. The Zillow Home Price Expectations Survey and any related materials are available through Zillow and Pulsenomics.

[iv] This edition of the Zillow Home Price Expectations Survey surveyed 113 experts between November 23, 2020 and December 8, 2020. The survey was conducted by Pulsenomics LLC on behalf of Zillow, Inc. The Zillow Home Price Expectations Survey and any related materials are available through Zillow and Pulsenomics.

View original content:http://www.prnewswire.com/news-releases/how-midwest-cities-are-busting-the-urban-exodus-myth-301222076.html

SOURCE Zillow

LAND Electric Motorcycles to Order up to 2,000 Coil Drivers from Exro

LAND signs agreement with Exro for Coil Driver order volume of up to 2000 units in the first year
LAND is a fast-growing player in the emerging lightweight electric motorcycles market and was founded by Scott Colosimo, the CEO at Cleveland CycleWerks
Exro will ship the first Coil Driver to LAND in February 2021 to optimize performance in their District motorcycle

CALGARY, AB, Feb. 4, 2021…

LAND signs agreement with Exro for Coil Driver order volume of up to 2000 units in the first year
LAND is a fast-growing player in the emerging lightweight electric motorcycles market and was founded by Scott Colosimo, the CEO at Cleveland CycleWerks
Exro will ship the first Coil Driver to LAND in February 2021 to optimize performance in their District motorcycle

CALGARY, AB, Feb. 4, 2021 /PRNewswire/ – Exro Technologies Inc. (TSXV: EXRO) (OTC: EXROF) (the «Company» or «Exro»), a leading clean technology company which has developed a new class of power electronics for electric motors and batteries, is pleased to announce that it has signed an agreement with LAND Electric Motorcycles («LAND E-Moto» or «LAND») to produce up to 2000 units of the Coil Driver this year.

LAND (E-Moto) is an innovative electric motorcycle manufacturer based in Cleveland, Ohio, USA. LAND produces a US made, powerful, lightweight electric motorcycle called the District that showcases innovative vehicle design and craftsmanship for an enhanced riding experience. LAND is founded by industry veteran Scott Colosimo, who also founded Cleveland CycleWerks, which has been manufacturing gas motorcycles for more than 11 years.

Exro and LAND have agreed to cooperate to optimize the powertrain for the District motorcycle with the Coil Driver. This integration is expected to improve performance for the District motorcycle and enable a new powertrain system solution in the emerging lightweight electric motorcycles industry.

Exro will ship the first Coil Driver to LAND this February for vehicle integration and validation testing to be completed by second quarter of 2021. After vehicle integration is completed, Land will begin purchasing the Coil Driver for their motorcycles.

«We are thrilled to be working with Exro», said Scott Colosimo, Chief Executive Officer of LAND. «We believe integrating Exro’s Coil Driver technology with our product will allow LAND to achieve best-in-class performance and efficiency.»

«We are so glad to be collaborating with LAND to optimize their motorcycle’s powertrain», said Sue Ozdemir, Chief Executive Officer of Exro. «This collaboration takes us another step closer to revenue growth and commercialization of our Coil Driver technology.»

About Exro Technologies Inc.

Exro is a clean technology company pioneering intelligent control solutions in power electronics to help solve the most challenging problems in electrification. Exro has developed a new class of control technology that expands the capabilities of electric motors, generators, and batteries. Exro enables the application to achieve more with less energy consumed.

Exro’s advanced motor control technology, the Coil Driver, expands the capabilities of powertrains by enabling two separate torque profiles within a given motor. A major advancement in the sector, dynamic motor configuration enables efficiency optimization for each operating mode resulting in reduction of energy consumption. The controller automatically selects the appropriate configuration in real time so that power and efficiency are intelligently optimized.

For more information visit our website at www.exro.com.

LinkedIn https://www.linkedin.com/company/exro-technologies-inc

Twitter https://twitter.com/exrotech

Facebook https://www.facebook.com/exrotech/

ON BEHALF OF THE BOARD OF DIRECTORS

Sue Ozdemir, Chief Executive Officer

CAUTIONARY STATEMENT REGARDING FORWARD LOOKING STATEMENTS

This news release contains forward-looking statements and forward-looking information (together, «forward-looking statements») within the meaning of applicable securities laws. All statements, other than statements of historical facts, are forward-looking statements. Generally, forward-looking statements can be identified by the use of terminology such as «plans», «expects», «estimates», «intends», «anticipates», «believes» or variations of such words, or statements that certain actions, events or results «may», «could», «would», «might», «will be taken», «occur» or «be achieved». Forward looking statements involve risks, uncertainties and other factors disclosed under the heading «Risk Factors» and elsewhere in the Company’s filings with Canadian securities regulators, that could cause actual results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking statements. Although the Company believes that the assumptions and factors used in preparing these forward-looking statements are reasonable based upon the information currently available to management as of the date hereof, actual results and developments may differ materially from those contemplated by these statements. Readers are therefore cautioned not to place undue reliance on these statements, which only apply as of the date of this news release, and no assurance can be given that such events will occur in the disclosed times frames or at all. Except where required by applicable law, the Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

View original content to download multimedia:http://www.prnewswire.com/news-releases/land-electric-motorcycles-to-order-up-to-2-000-coil-drivers-from-exro-301222231.html

SOURCE Exro Technologies Inc.

Kozloduy Demonstrates Confidence In Westinghouse

SOFIA, Bulgaria, Feb. 4, 2021 /PRNewswire/ — Today, Westinghouse Electric Company and Kozloduy Nuclear Power Plant signed a VVER-1000 nuclear fuel licensing contract for the Kozloduy power plant in Bulgaria, a major step forward in the country’s energy supply diversification.

«We are pleased that Kozloduy has once again demonstrated their confidence in Westinghouse’s nuclear fuel performance, an important factor allowing for the safe operation of nuclear…

«We are pleased that Kozloduy has once again demonstrated their confidence in Westinghouse’s nuclear fuel performance, an important factor allowing for the safe operation of nuclear reactors,» said Tarik Choho, Westinghouse President, EMEA Operating Plant Services. «As part of Bulgaria’s energy security and diversification strategy, our global capabilities allow us to offer innovative technologies and the highest level of service, for the entire life cycle of the operating fleet,» Choho continued.

The licensing process of Westinghouse fuel is a key safety pre-condition for nuclear fuel delivery. As a leading company in the nuclear industry, Westinghouse has a proven track record in supporting the nuclear licensing process for its fuel design and is committed to completing the licensing process in compliance with the Bulgarian Nuclear Safety Regulatory Agency requirements and local regulations.

Westinghouse VVER-1000 fuel is in operation in six nuclear reactors in Ukraine and has an ongoing licensing process in the Czech Republic at the Temelin VVER-1000 plant. This latest generation of VVER-1000 fuel assemblies offers superior fuel economics and outstanding performance, meeting higher safety and quality standards.

Westinghouse Electric Company is the world’s pioneering nuclear energy company and is a leading supplier of nuclear plant products and technologies to utilities throughout the world. Westinghouse supplied the world’s first commercial pressurized water reactor in 1957 in Shippingport, Pa., U.S. Today, Westinghouse technology is the basis for approximately one-half of the world’s operating nuclear plants. For more information, please visit www.westinghousenuclear.com

Contact: Thuy La
Telephone: +33 1 69 18 54 29
Email: lat@westinghouse.com

View original content:http://www.prnewswire.com/news-releases/kozloduy-demonstrates-confidence-in-westinghouse-301222248.html

SOURCE Westinghouse Electric Company

Eco Wave Power Wins the «Blue Invest-People’s Choice» Award by the European Commission

STOCKHOLM, Feb. 4, 2021 /PRNewswire/ — Eco Wave Power (EWPG Holding AB) won the prestigious BlueInvest Award by the European Commission, in the People’s Choice category.

The award ceremony took place within the framework of the BlueInvest Day event, organized by the European Commission, and the award was delivered to Eco Wave Power by Virginijus Sinkevičius, Commissioner for the Environment, Oceans and Fisheries of the European Commission. Virginijus Sinkevičius congratulated Eco Wave Power and said that the «People’s Choice» Award has a special significance, as it shows the interest, by the general public, in the technology’s implementation.

«I am very grateful for winning the People’s Choice Award. Being a young woman, developing an innovative wave energy technology is not always easy, but your support and moments like this are what makes it all worthwhile. Thank you for supporting Eco Wave Power’s mission of changing the world, one wave at a time! And thank you to our shareholders, partners and team, we could not do it without you! I always say that passion is the greatest renewable energy source, and it is, even stronger than the power of the waves! Keep believing!» said Inna Braverman, CEO of Eco Wave Power, in her Award acceptance speech.

About Blue Invest Award 2021

BlueInvest Awards 2021 are organized by the European Commission, and as part of screening process, 20 of Europe’s top start-ups and SMEs in the Blue Economy were selected to pitch on a virtual stage to a panel of investors and experts.
This year’s categories were identified from technologies that had the highest level of interest from impact investors and are priorities for the EU Green Deal, and included Energy from the Ocean, Green Shipping Solutions, Sustainable Food & Feed from the ocean and Healthy Ocean and Resilient Coasts.

About EWPG Holding AB (SE0012569663)

EWPG Holding AB (publ) («Eco Wave Power») is a leading onshore wave energy technology company that developed a patented, smart and cost-efficient technology for turning ocean and sea waves into green electricity. Eco Wave Power’s mission is to assist in the fight against climate change by enabling commercial power production from sea and ocean waves.

EWP is recognized as a «Pioneering Technology» by the Israel’s Ministry of Energy and was labelled as an «Efficient Solution» by the Solar Impulse Foundation. Eco Wave Power’s project in Gibraltar has received funding from the European Union Regional Development Fund and from the European Commission’s HORIZON2020 framework program. The company is also recognized by the United Nations in receiving the «Climate Action Award».

The Eco Wave Power share (ECOWVE) is traded on Nasdaq First North Growth Market.

FNCA is the company’s Certified Advisor (+46 8-528 00 399, info@fnca.se).

Read more about Eco Wave Power at: www.ecowavepower.com

For more information, please contact:

Inna Braverman, CEO
inna@ecowavepower.com
+97235094017

Aharon Yehuda, CFO
Aharon@ecowavepower.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/ewpg-holding-ab–publ-/r/eco-wave-power-wins-the–blue-invest-people-s-choice–award-by-the-european-commission,c3279660

The following files are available for download:

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View original content:http://www.prnewswire.com/news-releases/eco-wave-power-wins-the-blue-invest-peoples-choice-award-by-the-european-commission-301222227.html

SOURCE EWPG Holding AB (publ)

Misty Copeland Launches Mustang Mach-E Social Challenge to Honor Unique Strength of Women – #ShowSomeMuscle

DEARBORN, Mich., Feb. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — Now more than ever, women are flexing their muscle as we work to navigate through challenging times. From essential workers to teachers, nurses, rising political leaders and poets, women are demonstrating the kind of strength it takes to keep pushing forward – both in the workplace and at home. Ford is paying tribute to all of the formidable women leading the way with the launch of the Mustang Mach-E #ShowSomeMuscle social media…

American ballet dancer Misty Copeland, professional basketball player Gabby Williams, award-winning TV personality Lilliana Vazquez, and Ayana Lage, an advocate for social justice, helped kick off the challenge earlier this week. These talented, accomplished women are sharing their personal stories of unique strength and triumph, and nominating the inspirational women in their own lives to also #ShowSomeMuscle.

«After 20 years of performing, the loss of live shows and the purpose that gave me has taken its toll,» said Copeland. «But I have been inspired by and have witnessed real courage and resilience, and seen strength in vulnerability as we remain hopeful of an end to the pandemic. That’s why I’m honored to be among the first voices to share my story in the Mustang Mach-E #ShowSomeMuscle challenge and to celebrate the women who continue to inspire me.»

Through #ShowSomeMuscle, Ford is providing a platform – and an iconic symbol – to spotlight all of the inspirational women who are redefining what real muscle looks like.

«With Mustang Mach-E, Ford is redefining the conventional idea of a muscle car,» said Emma Bergg, Ford global electric vehicle communications manager. «Through this challenge, we’re highlighting that muscle is not only physical form and brute strength – it encompasses innovation, empathy, creativity, compassion and resilience.»

To illustrate the spirit of the challenge, Ford is working with Detroit-bred fine artist and muralist Sydney James to create custom artwork for a limited-edition #ShowSomeMuscle T-shirt.

«My body of work is about strong women,» said James. «My inspiration for the Madonna of Muscle art featured on this shirt is a leader, entrepreneur and hustler in the Detroit community – one whose image exudes so much more than physical strength.»

Highlights of the accomplishments of these talented heroes sharing their stories include:

Misty Copeland: With 20 years of professional ballet under her belt, Copeland made history by becoming the first African American woman to be a principal dancer at one of the nation’s most prestigious dance companies. She is the author of three bestselling books, Life in Motion Ballerina Body, and Bunheads.

Gabby Williams: Professional basketball player, Williams brings dominating athleticism and dynamic skill to the court. With a flair for music and fashion and a mind for activism, Williams is a power forward, was the No. 4 draft pick, and plays in Hungary.

Lilliana Vazquez: Award-winning TV personality Vazquez brings a larger-than-life presence to everything she does. She is a proud member of the Latinx community and embraces her responsibility as a role model for others who aspire to work in fashion and television.

Ayana Lage: Tampa-based blog curator Lage has made a name for herself as an outspoken advocate for social justice. As a new mother, she has been open with her followers about postpartum mental health.

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Contact:	Emma Bergg
	313.418.6590
	ebergg@ford.com

Photo – https://mma.prnewswire.com/media/1429066/Ford_Motor_Company_Misty_Copeland.jpg

Photo – https://mma.prnewswire.com/media/1429068/Ford_Motor_Company_Sydney_James.jpg

Photo – https://mma.prnewswire.com/media/1429067/Ford_Motor_Company_ShowSomeMuscle.jpg

SOURCE Ford Motor Company

Misty Copeland lanza el desafío de Mustang Mach-E en las redes sociales para honrar la fortaleza única de las mujeres: #ShowSomeMuscle

DEARBORN, Michigan, 4 de febrero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Ahora más que nunca, las mujeres están mostrando su fortaleza durante estos momentos difíciles. Desde trabajadoras esenciales hasta maestras, enfermeras, líderes políticas prometedoras y poetisas, las mujeres demuestran la clase de fortaleza que se necesita para seguir avanzando, tanto en el trabajo como en el hogar. Con el lanzamiento del desafío #ShowSomeMuscle de Mustang Mach-E en redes sociales, Ford rinde homenaje a todas las mujeres…

A principios de esta semana, Misty Copeland, bailarina del ballet estadounidense, Gabby Williams, jugadora profesional de baloncesto, Lilliana Vázquez, presentadora de TV galardonada y Ayana Lage, defensora de la justicia social, ayudaron a iniciar el desafío. Estas mujeres talentosas y exitosas comparten sus historias personales de fortaleza y triunfo, y nominan a mujeres que fueron una inspiración en sus vidas para que también participen en #ShowSomeMuscle.

«Después de 20 años de danza, la falta de espectáculos en vivo y de su propósito me han pasado factura», expresó Copeland. «Pero me he inspirado y he sido testigo de la valentía y la resiliencia verdaderas, y he visto la fuerza en la vulnerabilidad mientras mantenemos la esperanza de terminar con esta pandemia. Por ese motivo, me siento honrada de ser una de las primeras voces en compartir mi historia en el desafío #ShowSomeMuscle de Mustang Mach-E y celebrar a las mujeres que siguen inspirándome».

A través de #ShowSomeMuscle, Ford ofrece una plataforma, y un símbolo icónico, para destacar a todas las mujeres inspiradoras que redefinen lo que es la verdadera fortaleza.

«Con el Mustang Mach-E, Ford redefine la idea convencional de un muscle car», dijo Emma Bergg, gerenta de Comunicaciones Globales de Vehículos Eléctricos de Ford. «A través de este desafío, destacamos que la fuerza no solo se refiere a la forma física o a la fuerza bruta, sino que también abarca la innovación, la empatía, la creatividad, la compasión y la resiliencia».

Para ilustrar el espíritu del desafío, Ford está trabajando con Sydney James, muralista y artista criada en Detroit, a fin de crear un diseño personalizado para una camiseta de #ShowSomeMuscle de edición limitada.

«Mi obra se enfoca en mujeres fuertes», afirmó James. «Mi inspiración para la Madonna of Muscle que aparece en esta camiseta es una líder, empresaria y trabajadora de la comunidad de Detroit, cuya imagen representa mucho más que fuerza física».

Entre los logros más destacados de estas talentosas heroínas que comparten sus historias se encuentran:

Misty Copeland: Con 20 años de carrera en ballet profesional, Copeland hizo historia al convertirse en la primera mujer afroamericana en ser bailarina principal de una de las compañías de danza más prestigiosas del país. Además, es autora de tres libros muy vendidos: Life in Motion Ballerina Body y Bunheads.

Gabby Williams: Jugadora profesional de baloncesto, Williams es una atleta que aporta habilidad dinámica y dominio a la cancha. Con un don para la música, la moda y una mente para el activismo, Williams juega en la posición delantera con el número 4 en Hungría.

Lilliana Vázquez: Presentadora de TV galardonada, Vázquez brinda una presencia exuberante a todo lo que hace. Es una orgullosa miembro de la comunidad latina y acepta su responsabilidad como ejemplo a seguir para aquellas personas que desean trabajar en el mundo de la moda y la televisión.

Ayana Lage: Curadora de un blog, Lage vive en Tampa y es reconocida por ser una honesta defensora de la justicia social. Como madre primeriza, ha logrado ser honesta con sus seguidores a la hora de hablar sobre la salud mental posparto.

Acerca de Ford Motor Company
Ford Motor Company (NYSE: F) es una empresa global con sede en Dearborn, Michigan. La empresa diseña, fabrica, comercializa y brinda servicios a una línea completa de automóviles, camiones, utilitarios (SUV), vehículos eléctricos y vehículos Lincoln de alta gama de Ford. Ofrece servicios financieros a través de Ford Motor Credit Company y busca ocupar posiciones de liderazgo en electrificación, soluciones de movilidad (como servicios de conducción autónoma) y servicios conectados (Connected Services). Ford cuenta con aproximadamente 187,000 empleados en todo el mundo. Para obtener más información sobre Ford, sus productos y Ford Motor Credit Company, visite www.corporate.ford.com .

Contacto:	Emma Bergg
	313.418.6590
	ebergg@ford.com

Fotografía: https://mma.prnewswire.com/media/1429125/Ford_Motor_Company_Misty_Copeland.jpg

Fotografía: https://mma.prnewswire.com/media/1429126/Ford_Motor_Company_Sydney_James.jpg

Fotografía: https://mma.prnewswire.com/media/1429127/Ford_Motor_Company_ShowSomeMuscle.jpg

FUENTE Ford Motor Company