Categoría: Geovanny Vicente

GRAND RAPIDS, Míchigan, 25 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Para los publicistas, el marketing de contenidos y la ubicación en los medios cada vez están más entrelazados.

Los profesionales de marketing cada año reportan mayores gastos en marketing de contenidos. Sin embargo, estos contenidos no son efectivos si la audiencia no sabe que existen. Para aumentar el impacto de estos esfuerzos en marketing, resulta vital la coordinación de todos los canales de comunicación, bien sean de pago, en alianza o propios.

ddm marketing + communications elaboró recientemente un documento técnico sobre la importancia de la integración de los medios con las estrategias de contenidos.

Este recurso de marketing presenta percepciones de expertos en la industria sobre iniciativas publicitarias de pago, la importancia de definir una historia relevante, métodos efectivos de distribución de contenidos y consejos para medir los niveles de éxito.

«Al hablar de marketing exitoso, el contenido es (y siempre será) el rey. Para que sea exitoso, el contenido debe ser valioso y dirigido específicamente a una audiencia definida, a través de los canales de distribución correctos. Cuando se trata de planes de medios y marketing de contenidos, ambos son un dúo perfecto. Nuestro último documento técnico de la industria ofrece una visión general sobre la necesidad inminente de integrar los medios con las estrategias de contenidos», comentó Troy Boehm, gerente de marketing digital de ddm.

El documento técnico está disponible de forma gratuita para todos los miembros de la comunidad empresarial B2B y B2C. Por favor, visite teamddm.com para obtener más información y recursos de interés. También puede descargar directamente este recurso de marketing.

Acerca de ddm marketing & communications
Fundada en 1990, ddm ofrece un ensamble integral de servicios de comunicaciones, marketing y tecnología para empresas en industrias complejas y altamente reguladas. Con sede en Grand Rapids, Míchigan, ddm atiende una base diversa de clientes nacionales e internacionales que van desde servicios sanitarios y financieros hasta dispositivos médicos y producción global. Contando con 45 miembros en su equipo ubicado en West Michigan y Chicago, ddm está organizada a través del EOS Entrepreneurial Operating System y se enorgullece por su incansable compromiso de servir a sus clientes con tenacidad. Para obtener más información, por favor visite teamddm.com

Información de contacto:
John Gonda 616.309.4888
johng@teamddm.com

Logotipo: https://mma.prnewswire.com/media/1250143/ddm_Logo.jpg

FUENTE ddm marketing + communications

«When Natural Disasters and a Pandemic Collide» global annual report explores «connected extremes»

CHICAGO, Jan. 25, 2021 /PRNewswire/ — Aon plc (NYSE: AON), a leading global professional services firm providing a broad range of risk, retirement and health solutions, today launches its global Weather, Climate & Catastrophe Insight: 2020 Annual Report. The report evaluates the impact of global natural disaster events to identify trends, manage volatility and enhance resilience.  

The report reveals that the 416 natural catastrophe events of 2020 resulted in economic losses of USD268 billion – 8% above the average annual losses for this century – as costs continue to rise due to a changing climate, more people moving into hazard-prone areas and an increase in global wealth. Of this total, private sector and government-sponsored insurance programs covered USD97 billion, creating a protection gap of 64%, which is the portion of economic losses not covered by insurance. This highlights the importance of addressing the underserved by ensuring that there is increased access to affordable insurance products in the future.

«The global response to the socioeconomic volatility caused by the COVID-19 pandemic has increased focus on other systemic risks – particularly climate change – and is causing a fundamental reordering of business priorities. This report highlights the increasing likelihood of ‘connected extremes’ and reinforces that leading organizations of the future will be defined by their ability to manage the global implications of concurrent catastrophic events,» said Greg Case, CEO of Aon. «In a highly volatile world, risk remains ever present, is more connected and, as a result, is also more severe – and 2020 has underscored this reality. It has also emphasized the need for enhanced collaboration between the public and private sectors, which will be essential to close the rising protection gap and build resilience against natural catastrophes.»

During the year, more than 8,000 people lost their lives due to natural catastrophes. Tropical cyclone was the costliest peril, causing more than USD78 billion in direct economic damage. It was closely followed by flooding (USD76 billion) and severe convective storm (USD63 billion). From a climate perspective, NOAA cited 2020 as the world’s second-warmest since 1880 for land and ocean temperatures at +0.98°C (+1.76°F) above the 20^th-century average.

Steve Bowen, Director and Meteorologist for Aon’s Impact Forecasting team, commented: «The world continues to evolve as it is faced with new challenges around natural perils. While many private and public sector entities primarily focus on physical and human hazard risks, an increasing number of global regulative bodies are further pivoting towards how to handle emerging transitional and subsequent reputational risks. This is especially true as the financial and humanitarian risks surrounding climate-enhanced events become more evident on a daily basis. Focus at the corporate and federal levels will be critical around investments in risk mitigation, resilience, and sustainability as the landscape around climate change solutions continues to accelerate with renewed urgency.

Significant regional events during 2020 included:

• Costliest year on record for global severe convective storms led by historic U.S. derecho
• U.S. mainland endured a record-breaking 12 named storm landfalls, including six hurricanes
• Super Typhoon Goni struck the Philippines as the strongest landfalling storm ever recorded globally at 195 mph
• Ciara became Europe’s costliest windstorm since Xynthia in 2010
• Drought conditions reduced agricultural crop yields in Brazil and Argentina, burning 30% of the Pantanal Region
• The most widespread Yangtze River Basin floods since 1998 caused USD35 billion of economic damage in China’s monsoon season

The full report and a short film are available on Aon’s interactive microsite at https://aon.io/3nsM7cu. To access current and historical natural catastrophe data, as well as event analysis, please visit catastropheinsight.aon.com.

About Aon
Aon plc (NYSE: AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

Follow Aon on Twitter and LinkedIn
Stay up to date by visiting the Aon Newsroom and hear from Aon’s expert advisors in The One Brief 
Sign up for News Alerts here     

Media Contacts
Alexandra Lewis
+44 (0) 207 086 0541
alexandra.lewis@aon.com  

Andrew Wragg
+44 (0)207 522 8183
andrew.wragg@aon.com 

 

 

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SOURCE Aon plc

LAUSANNE, Switzerland, Jan. 25, 2021 /PRNewswire/ — Tetra Pak has introduced a new collaborative innovation model with leading paperboard producers, a move aimed at tackling the food packaging industry’s sustainability challenges. The traditional operating model of a linear supply chain has changed, and a new partnership ecosystem model is emerging, where the entire industry works in close collaboration. This brings together not only producers and suppliers, but also research institutions, universities and start-ups in an attempt to find solutions.

According to the latest research the global food supply chain system is responsible for 26% of global greenhouse gas emissions; a third of all food is lost or wasted somewhere in the supply chain; fossil fuel-based materials need to be phased out; and significant improvements are needed to the way packaging is dealt with after use.

Laurence Mott, Executive VP for Development and Engineering at Tetra Pak, says: «We are joining forces with our strategic partners and paperboard producers to find solutions. It’s possible to make a completely sustainable package, but you have to make it safe. And if you can’t make it at scale, you can’t minimise food waste, and you can’t serve a growing global population. In order to bring those three things together, it takes very strong collaboration.»

Mott says that the scale of the environmental challenges the world faces requires that actors within the value chain join forces to develop truly sustainable packaging solutions.

Leading paperboard producers are united in their approach to tackle carbon emissions and have an ambition to create a net-zero carbon future.

Hannu Kasurinen, Executive Vice President Packaging at Stora Enso, a leading global provider of renewable solutions, says: «We trust, we share, we learn together. Our best innovators collaborate, and we move forward and we innovate. Sometimes we fail, but then we learn from those failures. We have grown much closer to each other, because we have the same strategic objectives – which are good for the people and the planet.»

Francisco Razzolini, Industrial Technology, Innovation, Sustainability and Projects Director at Klabin, Brazil’s largest paper producer, says: «We are seeing new demands from society and from consumers to make products and processes that are more sustainable. Meeting these demands requires a lot of collaboration between our companies. By sharing experiences, thoughts, ideas and developments, we can speed up the innovation process.»

Malin Ljung Eiborn, Head of Sustainability and Public Affairs at BillerudKorsnäs, a world leading provider of fibre-based packaging material, says: «The vision is 100% fibre-based and fully recyclable packaging, where plastic and aluminium are not needed anymore. We still have, of course, some steps to go before we are there from a technical perspective. But we work as one project team on this because the only way that we can solve them is to do this together.»

The challenges the industry faces include removing the thin layers of plastic and aluminium replacing them with plant or wood fibre-based materials, developing a renewable alternative to the plastic straw, and improving the recyclability of packages. When responsibly sourced, plant-based renewable materials can support towards protecting biodiversity and the natural ecosystem. This means the industry can minimise the need for fossil-based materials.

And it is these and other challenges on which Tetra Pak and its partners are teaming up within the new collaborative innovation model. Tetra Pak’s aim is to create the world’s most sustainable package – one that secures food safety and availability while reducing the impact on the planet.

Doodle illustrations

Tetra Pak Innovation journey 

Innovating for sustainability

Video – https://www.youtube.com/watch?v=JO9iwd1Fr2c  
Video – https://www.youtube.com/watch?v=kLb514KO8Rs
Photo – https://mma.prnewswire.com/media/1424926/Tetra_Pak.jpg  
Photo – https://mma.prnewswire.com/media/1424927/Tetra_Pak.jpg  
Photo – https://mma.prnewswire.com/media/1424928/Tetra_Pak_Laurence_Mott.jpg  
Photo – https://mma.prnewswire.com/media/1424930/Tetra_Pak.jpg  
Photo – https://mma.prnewswire.com/media/1424931/Tetra_Pak_Lund.jpg  
Logo – https://mma.prnewswire.com/media/1424920/Tetra_Pak_Logo.jpg

 

 

 

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SOURCE Tetra Pak

– Holds top ranking of construction materials companies –

NEW YORK, Jan. 25, 2021 /PRNewswire/ — Sims Limited, a global leader in metal recycling and electronics recovery, and an emerging leader in municipal recycling and renewable energy, today announced that it ranked 57^th on the 2021 Global 100 List of most sustainable companies in the world. It also marks the company’s seventh inclusion on the Global 100 list.

«We are honored to be recognized for our integral role in the circular economy by once again being ranked in the Global 100 List of most sustainable companies in the world,» said Alistair Field, Group Chief Executive Officer and Managing Director of Sims Limited. «At Sims Limited, sustainability is at the core of everything we do, and our purpose, create a world without waste to preserve our planet, drives our business and is clearly defined in our recently launched sustainability goals.»

Announced today with a virtual CEO roundtable discussion focusing on the imperative for businesses to speed up the race to a net-zero-emission economy, the Global 100 list is an annual ranking of corporate sustainability performance compiled by Corporate Knights, an independent consultancy. This year it analyzed 8,080 companies against global industry peers on a suite of up to 24 quantitative key performance indicators, weighted to reflect each industry’s impact profile. The full 2021 methodology can be found here.

Global 100 companies represent the top one percent in the world for sustainability performance. This year, Sims Limited is top ranked among its category peers in the construction materials category.

For the complete 2021 Global 100 List of the most sustainable companies in the world, visit www.corporateknights.com/global100.

About Sims Limited 
Founded in 1917, Sims Limited is a global leader in metal recycling and electronics recovery, and an emerging leader in the municipal recycling and the renewable energy industries. Our 4,000 employees operate from more than 200 facilities across 15 countries. The Company’s ordinary shares are listed on the Australian Securities Exchange (ASX: SGM) and its American Depositary Shares are quoted on the Over-the-Counter market in the United States (USOTC: SMSMY). Our purpose, create a world without waste to preserve our planet, is what drives us to constantly innovate and offer new solutions in the circular economy for consumers, businesses, governments and communities around the world. For more information, visit www.simsltd.com. 

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SOURCE Sims Limited

RUEIL-MALMAISON, France, Jan. 25, 2021 /PRNewswire/ — Schneider Electric, the leader in the digital transformation of energy management and automation, today doubled down on its long-standing strategy to embed environmental, social and governance considerations into every facet of its activities – and to assist its customers and business partners in achieving their own sustainability objectives.

The announcement coincided with the news that Corporate Knights, a Canadian media and research company   producing rankings and financial product ratings based on corporate sustainability performance, has for the first time recognized Schneider Electric number one of its annual index of «the Global 100 most sustainable corporations in the world«. A jump from 29th position the previous year, the top ranking for 2021 represents an important external recognition of Schneider Electric’s early and sustained commitment to ESG issues. It also highlights the company’s transformation into a leading provider of digital solutions that facilitate energy efficiency and sustainability.

«The core of our strategy is to build a sustainable business and company. Customers, employees, partners and investors have never been more focused on ESG considerations than they are now. Schneider has long embraced those issues, and we keep raising the bar for ourselves, and for our customers and partners,» says Jean-Pascal Tricoire, Schneider Electric’s Chairman and Chief Executive Officer. «When we introduced our first sustainability barometer in 2005, we were an early adopter of ESG matters. But ESG commitments cannot just be a one-off, and we have reinforced ours every three years. All of us – companies, governments, individuals – can contribute to make the world greener and more inclusive. Our new commitments define the next steps of our contribution.» 

The new Schneider Sustainability Impact (SSI) program will span 2021-2025 and amounts to a significant acceleration of previous targets. It is built on six long-term commitments, which are set to deliver on each of the United Nations’ Sustainable Development Goals. These commitments are to act for a climate-positive world; to be efficient with resources; to live up to its principles of trust; to create equal opportunities; to harness the power of all generations; and to empower local communities.

«The ability and willingness to make the world greener and more equitable is not just a moral responsibility – it makes good business sense too,» said Olivier Blum, Schneider Electric’s Chief Strategy and Sustainability Officer. «The year 2020, marked by COVID-19, a string of climate-linked disasters, and the fifth anniversary of the Paris Agreement on climate change, reinforced the urgency for action. It has also intensified the appetite from our customers to accelerate their own transitions towards a lower-carbon world. Our solutions can help them achieve their goals, too.»

Eleven concrete targets, deliverable by 2025, underpin these commitments. And, for the first time, leaders of the more than 100 markets in which Schneider operates will set local targets to address grassroots-level needs in their communities. 

Schneider Sustainability Impact program 2021- 2025:

 Repeatedly recognized in key rankings for its sustainability achievements, Schneider will continue to report on its extra-financial performance on a quarterly basis, as it has done since launching the world’s first corporate sustainability barometer in 2005.

In just the past year, Schneider already stepped up on its own decarbonization roadmap and became a signatory of the Climate Pledge; was the first company to issue an ESG-linked convertible bond; was also ranked Corporate Disclosure Project (CDP) A-List for environmental transparency and action for the 10^th year in a row; and was included in the Financial Times’ Top 50 Diversity Leaders ranking.

Click through for more on Schneider’s sustainability strategy and its number 1 ranking in Corporate Knights’ Global 100 most sustainable corporations in the world index.

About Schneider Electric

Schneider’s purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. We call this Life Is On.

Our mission is to be your digital partner for Sustainability and Efficiency.

We drive digital transformation by integrating world-leading process and energy technologies, end-point to cloud connecting products, controls, software and services, across the entire lifecycle, enabling integrated company management, for homes, buildings, data centers, infrastructure and industries.

We are the most local of global companies. We are advocates of open standards and partnership ecosystems that are passionate about our shared Meaningful Purpose, Inclusive and Empowered values.

Discover Life Is On
Sustainability Report

Follow us on: Twitter | Facebook | LinkedIn | YouTube | Instagram | Blog
Hashtags: #LifeIsOn #Sustainability #ESG #OurImpact

Photo – https://mma.prnewswire.com/media/1422043/Schneider_Electric.jpg

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SOURCE Schneider Electric

LONDON, Jan. 25, 2021 /PRNewswire/ — According to a new manifesto from global ice cream brand Wall’s, people across the world are calling for happiness to be recognised as a marker for social progress.  Launched at Goals House, the telling insight has been revealed as part of the findings from a global survey exploring the effects of lockdowns on people’s perceptions of happiness.  

 

Titled «Wall’s Manifesto for a Happier World», the manifesto includes research from Wall’s conducted in 12 different countries across the globe, surveying 12,500 people, which reveals that:  

• 65% say interactions with people during lockdown changed their outlook on happiness
• 78% now feel strongly that happiness and wellbeing should be prioritised over money
• 63% want their government to take action to put happiness before economic recovery
• 58% found human connection is what really makes them happy
• 76% admitted they knew more about celebrities’ lives than their own neighbours’
  (but this has changed during lockdown)
• 62% said that lockdown has made them feel more part of their community

The Wall’s manifesto reflects on last year and argues that global lockdowns drove people to re-evaluate life’s priorities. For too long people have been looking for happiness in the wrong places and the isolation from family and friends has given us a renewed appreciation for the importance of human connections and community support in our lives.

Speaking about the manifesto, Happiness Expert, LSE Professor and co-author of the World Happiness Report, Lord Richard Layard said: «What we see in the data in this manifesto is an indication of  a wider societal shift; for too long people have linked material possessions, financial prosperity and success to happiness. And whilst these are undoubtedly important, people are coming to the realisation that it is human relationships and connections that bring true meaning and happiness to one’s life. This is a topic I have dedicated many decades to, and it’s promising to see this realisation gathering momentum.»

Society’s clear desire to rethink how national development is measured presents an opportunity to change the current system, which overlooks happiness and wellbeing. As official partners of the UN SDSN World Happiness Report, Wall’s is committed to boosting the happiness movement so that governments prioritise the happiness of their citizens.  

World-renowned economics professor and senior UN advisor Jeffrey Sachs said: «People in every culture and society share common hopes and aspirations for a better world. Increased global connectedness depends on a strong home base of family and community. That’s the beauty of an interconnected world: meaning starts at home and reaches the entire planet.»

Wall’s will be working throughout 2021 and beyond to bring academics, policy makers, businesses, communities and activists together to consider how we can develop a blueprint for a future where happiness is considered a measure of development.

By doing this, and celebrating community togetherness and social connections, we’ll be able to create a better world and live a happier future.

Ian Maskell, Vice President at Wall’s, said: «Wall’s provides the world with 28 billion portions of happiness each year. Our experience of spreading happiness and bringing people together makes us determined to lead the global movement to prioritise happiness. Human beings are happiest when well connected with friends, family and community. Wall’s is in the business of creating social connections, please join us in making the world a happier place.»

Electronic copies of the manifesto can be viewed at: https://www.unilever.com/Images/walls-manifesto_tcm244-558473_en.pdf

NOTE TO THE EDITORS

About Wall’s

Wall’s commitment to happiness is deeply embedded in the company. 

Wall’s is the largest and most loved ice cream brand globally. At the turn of the last century, our founders took over streets across the globe to spread their ice-cream magic. The result? Happier hearts opening up to each other. Their vision inspired us to continue to act as leaders in driving social change. We know that ice-creams reliably offer people small moments of happiness, with UK researchers at the Institute of Psychiatry revealing that when ice cream is consumed, it lights up the brain’s pleasure zones providing an immediate effect on the parts of the brain known to activate when people are enjoying themselves. We believe that, as a brand, we can play a huge role in building a happier more inclusive world, one street at a time.

The brand also upholds principles for responsible food & beverage marketing to children, adopting new thinking when it comes to where, what and how it communicates to parents & children. Wall’s was the first global ice cream brand to carry the ‘Responsibly made for kids’ promise.

Since 2013 Wall’s has been working with partners on a programme called Vanilla for Change in Madagascar. It’s designed to help smallholder farmers improve their livelihoods and provide Wall’s ice cream with more secure and sustainable sources of natural vanilla.

For more information about Wall’s: https://www.unilever.com/brands/foods-and-refreshment/heartbrand/happier-together.html  

Photo – https://mma.prnewswire.com/media/1424396/Walls_Happiness_Manifesto.jpg

 

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SOURCE Wall’s