Categoría: Geovanny Vicente

Meditation encourages and improves children’s concentration, helps facilitate and develop creativity, contributes to higher academic performance, and reduces aggression and violence.

MIAMI, Jan. 4, 2021  /PRNewswire-HISPANIC PR WIRE/ — Escala Meditando, the number one meditation app in Spanish, launches in 2021 in the children’s category, a very important segment sought-after by the community.

What are the benefits of meditation for children?

First of all, it encourages and improves concentration in children. It helps facilitate and develop creativity, contributes to higher academic performance, and reduces aggression and violence.

The children’s category complements others in the app such as Escalable, Individual, Challenges, and Guests.

The free options for children were created by Ismael Cala and are led by a special guest, Marie Claire, a Panamanian girl who is only eleven years old.

At age four, Marie Claire was diagnosed with type 1 diabetes. In the hospital, while waiting to be assigned a room, she began to sing. From that moment on, they knew that Marie Claire would be strong despite her illness. Her parents looked for information in books then began to follow Cala’s recommendations, convinced that meditation and taking trips could be her best life coaches.

One night, Marie Claire asked for her iPad and said she was going to record a meditation. Then, her family contacted the team at Escala Meditando so that Ismael Cala could listen to it.

The three meditations available for children are:

1. Sleeping with the Moon
2. Dreaming in Colors
3. Super Heart

Escala Meditando, a joint venture of Ismael Cala and Kingmagination, is a meditation, personal growth and mindfulness app, entirely in Spanish.

With the exception of the children’s category, Cala leads all the meditations so that people can reach their maximum potential and achieve a balance between body and mind, as well as overcome physical and emotional ailments.

Escala Meditando is available for iOS and Android.

ABOUT ISMAEL CALA

Life coach and business strategist For five and a half years he hosted the primetime show CALA on CNN en Español. He currently directs and hosts CALA on the North American network MegaTV. Businessman and social entrepreneur. He is the author of eight bestsellers on leadership, entrepreneurship, and personal development, including «The Power of Listening» and «Wake up with CALA.» Cala was born in Santiago de Cuba (1969) and has a degree in art history from the Universidad de Oriente. He graduated from the Department of Communication Studies at York University in Toronto and holds a diploma in television production from Seneca College. He is the founder and president of Cala Enterprises Corporation and the Ismael Cala Foundation.

SOURCE Cala Enterprises

Meditation encourages and improves children’s concentration, helps facilitate and develop creativity, contributes to higher academic performance, and reduces aggression and violence.

MIAMI, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — Escala Meditando, the number one meditation app in Spanish, launches in 2021 in the children’s category, a very important segment sought-after by the community.

What are the benefits of meditation for children?

First of all, it encourages and improves concentration in children. It helps facilitate and develop creativity, contributes to higher academic performance, and reduces aggression and violence.

The children’s category complements others in the app such as Escalable, Individual, Challenges, and Guests.

The free options for children were created by Ismael Cala and are led by a special guest, Marie Claire, a Panamanian girl who is only eleven years old.

At age four, Marie Claire was diagnosed with type 1 diabetes. In the hospital, while waiting to be assigned a room, she began to sing. From that moment on, they knew that Marie Claire would be strong despite her illness. Her parents looked for information in books then began to follow Cala’s recommendations, convinced that meditation and taking trips could be her best life coaches.

One night, Marie Claire asked for her iPad and said she was going to record a meditation. Then, her family contacted the team at Escala Meditando so that Ismael Cala could listen to it.

The three meditations available for children are:

1. Sleeping with the Moon
2. Dreaming in Colors
3. Super Heart

Escala Meditando, a joint venture of Ismael Cala and Kingmagination, is a meditation, personal growth and mindfulness app, entirely in Spanish.

With the exception of the children’s category, Cala leads all the meditations so that people can reach their maximum potential and achieve a balance between body and mind, as well as overcome physical and emotional ailments.

Escala Meditando is available for iOS and Android.

ABOUT ISMAEL CALA

Life coach and business strategist For five and a half years he hosted the primetime show CALA on CNN en Español. He currently directs and hosts CALA on the North American network MegaTV. Businessman and social entrepreneur. He is the author of eight bestsellers on leadership, entrepreneurship, and personal development, including «The Power of Listening» and «Wake up with CALA.» Cala was born in Santiago de Cuba (1969) and has a degree in art history from the Universidad de Oriente. He graduated from the Department of Communication Studies at York University in Toronto and holds a diploma in television production from Seneca College. He is the founder and president of Cala Enterprises Corporation and the Ismael Cala Foundation.

View original content:http://www.prnewswire.com/news-releases/escala-meditando-the-number-one-meditation-app-in-spanish-premiers-in-the-childrens-category-301200200.html

SOURCE Cala Enterprises

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8829951-toyota-the-sienna-life-campaign/

«The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,» said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. «We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.»

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T²) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The T² agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

The campaign showcases a unified style across all creative throughout the T² agency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, «Lakeside» features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. «Lucky» shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In «Bold Statement,» created by Burrell Communications and directed by The Mill, a hip couple takes the «scenic route» on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, «Phone» and «Cold,» that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In «Phone,» friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In «Cold,» a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: «Marathon,» where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and «Team Outing,» which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements
«The Sienna Life» is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé Nast, Refinery29, Tastemade, Hulu and Hulu Latino, Pinterest, PopSugar, Thrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

«The Sienna Life» spots are available for viewing here. For images and credits, please click here.

About the 2021 Toyota Sienna
Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

• Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
• Available All-Wheel Drive available on all grades
• Available 20″ Wheels
• Standard 10 Airbags
• Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
• Standard Blind Spot Monitor on all grades
• Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
• Available super-long-slide seats and captain’s chairs with built-in ottomans
• Equipped for all facets of life with a standard tow rating up to 3,500 pounds
• Factory optional 1500W power inverter with two outlets

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com

For customer inquiries, please call: 800-331-4331

SOURCE Toyota Motor North America

PLANO, Texas, 4 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — ¡La vida aventurera le espera! La campaña «La Vida Sienna» (The Sienna Life), que se lanza el día de hoy, da la bienvenida a una miniván redefinida y versátil, con un diseño audaz, opción a tracción permanente en las cuatro ruedas y mejoras de eficiencia en combustible: la totalmente nueva Toyota Sienna 2021 y totalmente híbrida.

Conozca aquí el comunicado de prensa multicanal interactivo: https://www.multivu.com/players/Spanish/8829951-toyota-the-sienna-life-campaign/

«La nueva campaña está inspirada en nuestros clientes que viven su ‘vida Sienna’ al máximo, en diferentes momentos de sus vidas y a través de actividades variadas», expresó Cynthia Tenhouse, vicepresidente de Marketing de Vehículos y Comunicaciones de Toyota Motor North America. «Esperamos que la campaña ‘La Vida Sienna’ invite al público a descubrir nuevas formas de apreciar los momentos especiales de la vida, sin importar lo grandes o pequeños que sean».

La campaña totalmente integrada de la Sienna se desarrolló de acuerdo al modelo de marketing de amplia trayectoria Total Toyota (T²) de la marca, considerando completamente las principales audiencias transculturales en los Estados Unidos.  Las campañas de Toyota se integran a través de un resumen, una idea creativa y un plan de medios, y crean un enfoque cohesivo de marketing que incluye comunicación multicultural y la totalidad del modelo comercial.  El equipo de agencias del T² incluye a Saatchi & Saatchi, Burrell Communications, Conill Advertising e Intertrend, con ZenithMedia comprando medios en TV y exteriores.

La campaña presenta un estilo unificado a través de todas las piezas creativas elaboradas por las agencias del T², los cuales se destacan a continuación:

Entre las piezas creadas por Saatchi & Saatchi y dirigidas por Dave Meyers, «Lakeside» presenta un grupo de amigas que de manera espontánea se detienen en la carretera para saltar a un lago frío después de que una de ellas las retara a todas, una de ellas elige quedarse y disfrutar de la comodidad del Sienna. «Lucky» muestra varios amigos que llegan a un concierto en modo full VIP, incluyendo el personal de seguridad abriéndoles paso al estacionamiento preferencial justo afuera de la entrada a los camerinos.

En «Bold Statement,» creado por Burrell Communications y dirigido por The Mill, una pareja buena onda toma la «ruta panorámica» para conducir por la ciudad y permitir que los demás aprecien de cerca su Sienna de gran estilo.

Conill desarrolló dos piezas: «Phone» y «Cold», que resaltan las capacidades de tracción en las cuatro ruedas de la nueva Sienna y le permite a los pasajeros vivir momentos memorables al aire libre. En «Phone», los amigos van a un bosque en busca de una aventura extraordinaria, pero tienen que abandonar rápidamente al descubrir que los osos realmente pueden estar en las cavernas. En «Cold», la aventura de una pareja los lleva más lejos, hasta un ambiente más frío de lo que habían planeado, demostrando las capacidades de tracción en las cuatro ruedas de la Sienna y la combinación de millas por galón (MPG) superior para su categoría. Las piezas fueron dirigidas por Nicolai Fuglsig.

Intertrend creó dos piezas para la campaña: «Marathon», donde una familia utiliza funcionalidades únicas de la Sienna para revivir momentos de su drama coreano favorito; y «Team Outing», que resalta una nueva forma de trabajar remotamente y redefine el equilibrio entre la vida y el trabajo gracias a lo que la Sienna tiene para ofrecer. Estas piezas fueron dirigidas por Gevorg Karensky. 

Espacios en medios
«La Vida Sienna» es una campaña completamente integrada que se extiende a lo largo de televisión lineal, videos digitales, contenidos digitales, programática, redes sociales, audio y exteriores. La programación en espacios de alta demanda y deportivos incluye la NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games en WillowTV y otros. Los contenidos digitales y en video incluyen socios como Condé Nast, Refinery29, Tastemade, Hulu y Hulu Latino, Pinterest, PopSugar, Thrillist, Mira the Royal Detective de Disney, DisneyNow y otros. Algunas alianzas incluyen Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed,Hola!, Amazon y Spotify, entre otras. En redes sociales se usan Facebook, Instagram, Pinterest, Twitter y Reddit.

Las piezas de la campaña «La Vida Sienna» se pueden verse aquí. Para obtener imágenes y créditos, por favor haga clic aquí.

Acerca de la Toyota Sienna 2021
Diseñada, creada y ensamblada en los Estados Unidos, la totalmente nueva Toyota Sienna 2021 eleva el estándar en estilo, seguridad, comodidad, versatilidad y eficiencia en combustible para su segmento. Con un tren motriz híbrido estándar y una serie de nuevas tecnologías y comodidades, la Sienna de cuarta generación viene en cinco versiones diferentes; LE, XLE, XSE, Limited y Platinum, y ya está disponible en los concesionarios.

Algunas de sus principales especificaciones son:

• Tren motriz híbrido estándar con EPA estimado de 36 MPG combinadas, líder en la categoría
• Tracción permanente en las cuatro ruedas disponible para todas las versiones
• Ruedas de 20 pulgadas disponibles
• 10 bolsas de aire estándar
• Toyota Safety Sense 2.0 estándar con freno de mano automático
• Monitor de puntos ciegos estándar en todas las versiones
• Disponible con ambas puertas deslizantes eléctricas y compuerta trasera eléctrica, con función de apertura y cierre activada por sensor de pie.
• Disponible con asientos superdeslizables largos y asientos tipo capitán con reposapiés integrado
• Equipada para todas las facetas de la vida con una capacidad de carga de hasta 3,500 libras
• Inversor de potencia de 1500 W con doble salida a modo opcional de fábrica

Acerca de Toyota
Toyota (NYSE:TM) ha sido parte del tejido cultural de los Estados Unidos durante más de 60 años y está comprometida con el desarrollo de la movilidad sostenible de última generación a través de sus marcas Toyota y Lexus, además de sus casi 1,500 concesionarios. 

Toyota ha creado una enorme cadena de valor y emplea directamente a más de 36,000 personas en los Estados Unidos. La compañía ha contribuido con el diseño, la ingeniería y el ensamblaje de primera clase de más de 30 millones de automóviles y camiones en sus 9 plantas de fabricación, que para 2021 serán 10 una vez que entre en operación su empresa conjunta de producción en Alabama.

Para ayudar a inspirar a la próxima generación para que siga una carrera en campos basados en STEM, incluido el de la movilidad, Toyota lanzó su centro de educación virtual en www.TourToyota.com que ofrece una experiencia de inmersión y la oportunidad de visitar muchas de sus instalaciones de fabricación en los Estados Unidos. Este centro también incluye una serie de lecciones y planes de estudio gratuitos basados en STEM a través de los socios de la Fundación Toyota de los Estados Unidos, excursiones virtuales y mucho más. Para obtener más información acerca de Toyota, visite www.toyotanewsroom.com.

Contactos para los medios:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi para Toyota
702-234-9517
kimberly.harms@saatchi.com

Para preguntas de clientes, por favor comuníquese al teléfono: 800-331-4331

FUENTE Toyota Motor North America

AMHERST, Va., Jan. 4, 2021 /PRNewswire/ — The Amistad Project of the non-partisan Thomas More Society, an election integrity watchdog group, has filed litigation challenging Fulton County’s use of private monies to conduct election operations in both the 2020 general election and the January 5 Senate runoff elections.

The lawsuit takes advantage of a new constitutional amendment that waives sovereign immunity for local government entities in Georgia, which came into effect January 1.

The Amistad Project alleges that Fulton County illegally accepted over $10 million from a leftist organization called the Center for Tech and Civic Life (CTCL), which is funded by $350 million from Facebook founder Mark Zuckerberg. The lawsuit also contends that the terms of the grants that Fulton County accepted further violated the law by giving votes cast in Fulton County an unfair advantage over votes cast in other parts of the state. 

«The sanctity of our electoral process is being violated by the unprecedented infusion of private money,» said Phill Kline, director of the Amistad Project. «Instead of being distributed equally, as the law requires, election funding is now being doled out by private interests seeking to influence the process for partisan advantage.»

The money Fulton County has accepted from CTCL is nearly equal to the amount the county received from public sources for the 2020 general election, and the Zuckerberg/CTCL money comes with significant strings attached. As has been detailed in other lawsuits filed all over the country, CTCL grants dictate details such as the number of polling places and absentee ballot drop boxes in recipient jurisdictions, and come with «clawback» provisions entitling CTCL to recoup the money if it is not spent in strict accordance with the group’s mandates.

According to the Amistad Project’s lawsuit, the CTCL money has also been used to facilitate illegal «curing» of flawed ballots while partisan election observers are being prevented from meaningfully observing the process.

«Mark Zuckerberg and CTCL have created a two-tiered election system that benefits left-leaning urban areas at the expense of more-conservative parts of critical battleground states, skewing the results of our elections in favor of one political party,» Kline said. «Public elections are supposed to be just that — public — and we are asking the courts to restore order and enforce the law.»

Reference: Case # 6742649

View original content:http://www.prnewswire.com/news-releases/election-integrity-group-sues-fulton-county-georgia-under-new-constitutional-amendment-301200229.html

SOURCE Amistad Project

ST. PETERSBURG, Fla., Jan. 4, 2021 /PRNewswire/ — When Democratic President Lyndon B. Johnson of Texas signed the 1964 Civil Rights Law, he scrawled away Democratic Southern support that turned Republican.

But Democratic President-elect Joe Biden, making a serious bid to flip Texas in November, and Georgia doing so for the first time in more than 25 years, signals: Bubba, this ain’t your south anymore.

Ken Herman, Pulitzer prize-winning columnist for the Austin American-Statesman told the Retail Politics Podcast with Gerry Shields on Sunday that Texas changing back to Democratic blue is inevitable.

The influx of Hispanic voters and California Democrats guarantees the flip, Herman said.

«It’s a state of great diversity,» Herman said. «Eventually, this will become a blue state.»

Control of the U.S. Senate dangles in the South Tuesday in Georgia’s runoff election. The chamber currently holds 48 Democrats and 50 Republicans. If Democrat Senate candidates follow Biden in winning the state, the chamber will be tied at 50 with Democratic Vice President Kamala Harris as the tie-breaking vote.

The race has attracted more than half a billion dollars in campaign spending from across the country, support that should be banned, Herman said.

«I should not be allowed to give money to impact who represents the state of Montana in the U.S. Senate,» he said. «It just seems wrong.»

Listen to the Retail Politics Podcast with Gerry Shields at: http://www.retailpoliticspodcast or on Apple or Spotify.

Contact:
Gerard Shields
9177218562
272348@email4pr.com

View original content:http://www.prnewswire.com/news-releases/georgia-flipping-texas-nearing-in-presidential-election-shows-democrat-south-may-rise-again-301200232.html

SOURCE Retail Politics Podcast