LONDON, 11 January 2021 /PRNewswire Policy/ —

From 4am on 15 January 2021, pre-departure testing will be required for all inbound passengers to England.

Last week the Prime Minister announced that the government had made the difficult but necessary decision to introduce a new national lockdown.

Both globally and domestically we are seeing significant increases in levels of coronavirus (COVID-19), including the emergence of worrying new strains. It is therefore imperative that we ensure we are doing all we can to protect travel, reduce the risk of imported infections, including from new variants, and protect our NHS while national lockdown and vaccinations take effect.

We already have strong safeguards in place, including a requirement for mandatory 10-day self-isolation for the vast majority of arrivals and our travel corridors system remains critical in managing the risk of imported cases from high-risk countries. We also successfully launched the test to release scheme last month, which provides passengers with the option to reduce self-isolation, through isolating for 5 days after they have left a destination not on the travel corridors list and then taking a test. Pre-departure testing does not remove the public health need for international arrivals travelling from non-exempt countries to isolate for 10 days or opt into test to release.

However, as a result of increasing instances of COVID-19 around the world, including the emergence of new variants, we are now taking additional steps to add a further layer of protection to safeguard public health.

From 4am on 15 January, we will be introducing pre-departure testing requirements for all inbound passengers to England. Passengers arriving by ship, plane or train will have to take a test up to 3 days before departure and provide evidence of a negative result before they travel.

This will be an additional requirement that applies to all passengers, including those travelling from a travel corridor country, other than those on a very short list of exemptions. This extra layer of protection is in addition to existing self-isolation requirements.

We will establish the standards that tests must meet in regulations. This will include that the test must be of a diagnostic-standard test such as a polymerase chain reaction (PCR) test, and could in some cases include LAMP and lateral flow tests within set limits. We will provide clear guidance and advice to passengers regarding testing standards and capacity.

Guidance will be available to passengers and carriers on what to look for to assure tests and the results provided meet the standards required.

We will keep test standards and innovative testing technologies under review.

In addition, we will also set out the information passengers will need to have with them at check-in and the UK border to show they have had a qualifying negative test. This will include set data fields which test result certificates must include. All information on test requirements will be made available to passengers and transport operators through guidance on GOV.UK.

The current advice for those across the UK remains that you must stay at home and not travel abroad unless it is for a permitted exempt reason. The requirements apply equally to visitors from other states and British Nationals, and carriers may deny boarding if passengers are not in receipt of a qualifying negative test. British Nationals that need consular assistance should contact the nearest consulate, embassy or high commission.

If British Nationals test positive for COVID-19 while abroad they should not travel and should follow the local relevant guidance on self-isolation.

Transport operators will be required to check that a passenger has proof of a negative test result before they board their flight, train or ferry, and may deny boarding where appropriate to reduce numbers of non-compliant individuals arriving in England. Border Force will also conduct further checks upon arrival.

If a passenger arrives in England without a pre-departure negative test result they will be fined. We will amend the International Travel Regulations so that fines, starting at 500 pounds, can be levied on non-compliant passengers. Operators will also be fined for transporting non-compliant passengers.

Passengers travelling to England from the Common Travel Area (the United Kingdom, Ireland, Isle of Man, Jersey and Guernsey), will not be in scope of the regulations.

Children under the age of 11 will also not be required to complete pre-departure testing.

There will be a very restricted number of exemptions, including hauliers to allow the free flow of freight, and air, international rail and maritime crew.

Certain limited reasonable excuses for not undergoing testing will also be permitted, for example, lack of testing infrastructure in the departure country. This will apply to 3 overseas territories – St Helena, Ascension Island and the Falklands.

Arrivals from 3 additional countries will be considered to have a reasonable excuse not to comply due to lack of testing infrastructure. However, for these countries this will only apply for a specific, time limited window. This includes:

– Antigua and Barbuda – until 4am Thursday 21 January 2021

– St Lucia – until 4am Thursday 21 January 2021

– Barbados – until 4am Thursday 21 January 2021

If passengers are arriving from one of the above 3 countries after the time limited window has ended, they will be required to meet all pre-departure testing requirements.

Further details on exemptions and reasonable excuses will be set out in regulations and in guidance. We will keep exemptions and reasonable excuses under regular review.

We will be making detailed guidance available to both passengers and transport operators to support the implementation of these changes.

Measures are likely to be in place until the end of the current lockdown, although a review will take place before the end of that period.

The government recognises the continued challenges that the pandemic poses, both for individuals and for businesses.

We have worked closely with the international travel sector during the course of the pandemic and will continue to do so as we emerge from lockdown and are able to encourage people to travel again with confidence. We are also continuing to implement recommendations set out in the Global Travel Taskforce report to support the safe recovery of international travel.

The delivery of a safe, effective vaccine is also the best way to protect the most vulnerable, save thousands of lives and support the removal of many of the restrictions and return to international travel. We are already making great progress, including having currently vaccinated more people than the rest of Europe combined.

In the immediate term our priority has to be on safeguarding public health and the NHS. With the addition of pre-departure testing requirements, our already robust system to protect against imported cases of coronavirus is further strengthened and will provide the greatest overall protection against the risk of transmission during travel to England and after arrival.

SOURCE UK Department for Transport

LONDON, 11 January 2021 /PRNewswire Policy/ —

From 4am on 15 January 2021, pre-departure testing will be required for all inbound passengers to England.

Last week the Prime Minister announced that the government had made the difficult but necessary decision to introduce a new national lockdown.

Both globally and domestically we are seeing significant increases in levels of coronavirus (COVID-19), including the emergence of worrying new strains. It is therefore imperative that we ensure we are doing all we can to protect travel, reduce the risk of imported infections, including from new variants, and protect our NHS while national lockdown and vaccinations take effect.

We already have strong safeguards in place, including a requirement for mandatory 10-day self-isolation for the vast majority of arrivals and our travel corridors system remains critical in managing the risk of imported cases from high-risk countries. We also successfully launched the test to release scheme last month, which provides passengers with the option to reduce self-isolation, through isolating for 5 days after they have left a destination not on the travel corridors list and then taking a test. Pre-departure testing does not remove the public health need for international arrivals travelling from non-exempt countries to isolate for 10 days or opt into test to release.

However, as a result of increasing instances of COVID-19 around the world, including the emergence of new variants, we are now taking additional steps to add a further layer of protection to safeguard public health.

From 4am on 15 January, we will be introducing pre-departure testing requirements for all inbound passengers to England. Passengers arriving by ship, plane or train will have to take a test up to 3 days before departure and provide evidence of a negative result before they travel.

This will be an additional requirement that applies to all passengers, including those travelling from a travel corridor country, other than those on a very short list of exemptions. This extra layer of protection is in addition to existing self-isolation requirements.

We will establish the standards that tests must meet in regulations. This will include that the test must be of a diagnostic-standard test such as a polymerase chain reaction (PCR) test, and could in some cases include LAMP and lateral flow tests within set limits. We will provide clear guidance and advice to passengers regarding testing standards and capacity.

Guidance will be available to passengers and carriers on what to look for to assure tests and the results provided meet the standards required.

We will keep test standards and innovative testing technologies under review.

In addition, we will also set out the information passengers will need to have with them at check-in and the UK border to show they have had a qualifying negative test. This will include set data fields which test result certificates must include. All information on test requirements will be made available to passengers and transport operators through guidance on GOV.UK.

The current advice for those across the UK remains that you must stay at home and not travel abroad unless it is for a permitted exempt reason. The requirements apply equally to visitors from other states and British Nationals, and carriers may deny boarding if passengers are not in receipt of a qualifying negative test. British Nationals that need consular assistance should contact the nearest consulate, embassy or high commission.

If British Nationals test positive for COVID-19 while abroad they should not travel and should follow the local relevant guidance on self-isolation.

Transport operators will be required to check that a passenger has proof of a negative test result before they board their flight, train or ferry, and may deny boarding where appropriate to reduce numbers of non-compliant individuals arriving in England. Border Force will also conduct further checks upon arrival.

If a passenger arrives in England without a pre-departure negative test result they will be fined. We will amend the International Travel Regulations so that fines, starting at 500 pounds, can be levied on non-compliant passengers. Operators will also be fined for transporting non-compliant passengers.

Passengers travelling to England from the Common Travel Area (the United Kingdom, Ireland, Isle of Man, Jersey and Guernsey), will not be in scope of the regulations.

Children under the age of 11 will also not be required to complete pre-departure testing.

There will be a very restricted number of exemptions, including hauliers to allow the free flow of freight, and air, international rail and maritime crew.

Certain limited reasonable excuses for not undergoing testing will also be permitted, for example, lack of testing infrastructure in the departure country. This will apply to 3 overseas territories – St Helena, Ascension Island and the Falklands.

Arrivals from 3 additional countries will be considered to have a reasonable excuse not to comply due to lack of testing infrastructure. However, for these countries this will only apply for a specific, time limited window. This includes:

– Antigua and Barbuda – until 4am Thursday 21 January 2021

– St Lucia – until 4am Thursday 21 January 2021

– Barbados – until 4am Thursday 21 January 2021

If passengers are arriving from one of the above 3 countries after the time limited window has ended, they will be required to meet all pre-departure testing requirements.

Further details on exemptions and reasonable excuses will be set out in regulations and in guidance. We will keep exemptions and reasonable excuses under regular review.

We will be making detailed guidance available to both passengers and transport operators to support the implementation of these changes.

Measures are likely to be in place until the end of the current lockdown, although a review will take place before the end of that period.

The government recognises the continued challenges that the pandemic poses, both for individuals and for businesses.

We have worked closely with the international travel sector during the course of the pandemic and will continue to do so as we emerge from lockdown and are able to encourage people to travel again with confidence. We are also continuing to implement recommendations set out in the Global Travel Taskforce report to support the safe recovery of international travel.

The delivery of a safe, effective vaccine is also the best way to protect the most vulnerable, save thousands of lives and support the removal of many of the restrictions and return to international travel. We are already making great progress, including having currently vaccinated more people than the rest of Europe combined.

In the immediate term our priority has to be on safeguarding public health and the NHS. With the addition of pre-departure testing requirements, our already robust system to protect against imported cases of coronavirus is further strengthened and will provide the greatest overall protection against the risk of transmission during travel to England and after arrival.

SOURCE UK Department for Transport

BENICIA, Calif., Jan. 12, 2021 /PRNewswire-PRWeb/ — With the onset of COVID-19 last March, the waterfront city of Benicia, California needed to totally reconceive its tourism marketing strategy for the summer and holiday season. Benicia is a charming jewel of the San Francisco Bay Area, but it has historically been popular with visitors because of its public events, shopping, and indoor dining — attractions which were problematic during the pandemic.

The city turned to its marketing firm, Creative Digital Agency, to forge a new path forward for the remainder of the year.

Reinventing Summer In Benicia

«The COVID-19 pandemic had a devastating impact on the tourism industry,» says Kevin Almeida, Managing Director of CDA. «With Benicia, we had to essentially scrap our plan for the year and start over. We looked at the data and refocused on the things our audience was crying out for: day trips, outdoor leisure activities, and safe ways to relax and escape the stresses of the year.»

Luckily, Benicia was a prime candidate to offer visitors an escape. CDA worked with the city to launch the «Great Escape By the Bay» campaign, which emphasized a variety of day trip itineraries that promoted mental and physical health while incorporating safe shopping & dining agendas to continue driving revenue for small, locally-owned businesses.

The campaign required a rapid turnaround to launch across multiple channels:

• A new website for the campaign (http://www.EscapeByTheBay.com)
• Media relations and PR, bringing travel writers/bloggers and local social media influencers like Kris Hui into the city to enjoy the different day trips offered.
• Multi-channel paid media, encompassing local TV, email, billboards, digital media, and print advertising in Diablo magazine
• Multimedia production, including content for TV, print, and web showcasing a safe COVID-19 visitor experience

«We appreciate CDA being able to adapt so quickly to everything that happened,» says Mario Giuliani, Economic Development Manager for Benicia. «We were able to respond to the crisis faster than just about any other destination, mitigating the hit to tourism revenue for the City.»

The campaign drove a huge upswing in earned media coverage, especially for a year when large public events were cancelled. Benicia was covered by Visit California, the SF Chronicle, Mercury News, and even got a shoutout on Live With Kelly and Ryan.

Further, the city’s social media engagement and new follower acquisition rate increased by several hundred percent across Instagram, Twitter, and Facebook.

Holiday Shopping

In the winter, after the devastating California wildfires had subsided, Benicia business owners were looking forward to relaxing COVID-19 restrictions to help bring in seasonal holiday shoppers — but the Winter surge across the country necessitated another rapid shift in focus.

CDA worked with the city to launch Shop Benicia, a new citywide eGift card program that incentivized shoppers to support small local businesses during the pandemic by purchasing online gift cards which could be redeemed at any participating business in the city.

The Shop Benicia launch was an enormous success, with the City’s initial promotional offer selling out in the first two weeks and local media like ABC7 News picking up the story.

«Shop Benicia lets small business owners compete with the sort of gift card programs offered by mega-retailers,» says Giuliani. «Part of what makes Benicia so special is our one-of-a-kind shopping experience. All our downtown businesses are locally-owned and unique — no chain stores or franchises to speak of. This program rewards people for supporting the incredible shops, restaurants, art galleries, salons & spas that make up the heart and soul of our community.»

Approaching the New Year

Moving into 2021, CDA and Benicia expect they’ll need to remain agile.

«We’ve got some exciting things coming up,» says Almeida, «furthering Benicia’s digital transformation in regards to added convenience to shopping and the visitor experience. But if the past year has taught us anything, it’s that destination marketers need to be ready to change at a moment’s notice. We’re just one week into the new year and I think it’s fair to say there’s nothing ‘normal’ about 2021.»

Media Contact

Barbie Chiu, barbie@creativedigitalagency.com, +1 9098515958, barbie@creativedigitalagency.com

SOURCE Benicia, California