Categoría: Marco carvajal

Relentless and Resilient Kia Rebelles Finish Second Overall in X-Cross Class

– 2020 Telluride SX crossed the finish line after eight grueling days in the unforgiving California and Nevada deserts

– Telluriders team prove their unstoppable spirit with several significant stage wins throughout rally

IRVINE, Calif., Oct. 21, 2020 /PRNewswire-HISPANIC PR WIRE/ — Team Telluriders triumphantly crossed the finish line in the 2020 Telluride in the fifth annual Rebelle Rally, coming in overall second place in the X-Cross class. The powerhouse duo, made up of Alyssa Roenigk (driver) and Sabrina Howells (navigator), demonstrated their «Give it Everything» attitude, using their invaluable set of skills to make smart and calculated decisions tailored to the Telluride’s capability, ultimately allowing it to shine and finish the tough, off-road rally.

«This is a momentous achievement for Kia,» said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. «Thanks to Alyssa and Sabrina’s grit in the arduous Rebelle Rally, they helped raise the Telluride’s credibility to new heights. Their huge accomplishment will go down in Kia history and we couldn’t be more proud of our team.»

From Lake Tahoe to the border of Mexico, Team Telluriders graciously handled whatever challenges the course threw at them. After facing tougher obstacles on rocky terrain at the start, Alyssa and Sabrina were keen on the Telluride’s strengths, using it to their advantage in the following days to result in several stage wins.

«Alyssa, Sabrina and the Telluride did such a great job in this year’s rally,» said Rebelle Rally founder, Emily Miller. We consider the vehicle as the third teammate, and all three handled the challenge with grace. They are an exceptional team.»

The team was able to clinch second place in the X-Cross class after excelling in the sand dunes, where the Telluride effortlessly floated over the sandy landscape to hit several checkpoints first before several competitors, taking the win for the most points scored on the final day of the competition.

«We are so proud of our overall performance and our comeback to take second in the X-Cross category at the 2020 Rebelle Rally,» said Alyssa and Sabrina. «On the final day, when we pulled up to  checkpoints deep in the Imperial Sand Dunes and saw the look on the faces of the 4×4 teams when we beat them there – that is a memory that will stick in our minds for a long time. The Telluride was an incredibly capable third teammate and we were grateful for the opportunity to take her on such an awesome adventure.»

Kia was a first-time competitor in the fifth annual Rebelle Rally, competing in the X-Cross Class with minimal modifications, including a skidplate to protect the fuel and oil pan area and all-terrain tires.

About the Telluriders

Alyssa Roenigk is a senior writer for ESPN and has committed countless acts of adventure in pursuit of a story. She has reported cover pieces for ESPN The Magazine, TV features for X Games and SportsCenter, and provided daily coverage at the Olympics, Grand Slams, Super Bowls, and the Women’s World Cup. She was part of the first U.S. team to win the Aïcha des Gazelle Rally in Morocco, and to-date, is the only American driver to win.

Sabrina Howells is a Los Angeles-based actress (Everybody Hates Chris, Kaleidoscope, Freddy’s Nightmares) and musician (Henry Henrietta). She has competed in four consecutive Rallye Aïcha des Gazelles in Morocco, including the Expert Class in 2015. She competed in the Rebelle Rally in 2016, taking 1st place in the crossover class, and again in 2017, placing second.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Photo – https://mma.prnewswire.com/media/1317608/KIA_Rebelle_Rally_Team_Finish_Line.jpg
Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

IRVINE, Calif., Oct. 21, 2020 /PRNewswire/ — Team Telluriders triumphantly crossed the finish line in the 2020 Telluride in the fifth annual Rebelle Rally, coming in overall second place in the X-Cross class. The powerhouse duo, made up of Alyssa Roenigk (driver) and Sabrina Howells (navigator), demonstrated their «Give it Everything» attitude, using their invaluable set of skills to make smart and calculated decisions tailored to the Telluride’s capability, ultimately allowing it to shine and finish the tough, off-road rally.

«This is a momentous achievement for Kia,» said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. «Thanks to Alyssa and Sabrina’s grit in the arduous Rebelle Rally, they helped raise the Telluride’s credibility to new heights. Their huge accomplishment will go down in Kia history and we couldn’t be more proud of our team.»

From Lake Tahoe to the border of Mexico, Team Telluriders graciously handled whatever challenges the course threw at them. After facing tougher obstacles on rocky terrain at the start, Alyssa and Sabrina were keen on the Telluride’s strengths, using it to their advantage in the following days to result in several stage wins.

«Alyssa, Sabrina and the Telluride did such a great job in this year’s rally,» said Rebelle Rally founder, Emily Miller. We consider the vehicle as the third teammate, and all three handled the challenge with grace. They are an exceptional team.»

The team was able to clinch second place in the X-Cross class after excelling in the sand dunes, where the Telluride effortlessly floated over the sandy landscape to hit several checkpoints first before several competitors, taking the win for the most points scored on the final day of the competition.

«We are so proud of our overall performance and our comeback to take second in the X-Cross category at the 2020 Rebelle Rally,» said Alyssa and Sabrina. «On the final day, when we pulled up to  checkpoints deep in the Imperial Sand Dunes and saw the look on the faces of the 4×4 teams when we beat them there – that is a memory that will stick in our minds for a long time. The Telluride was an incredibly capable third teammate and we were grateful for the opportunity to take her on such an awesome adventure.»

Kia was a first-time competitor in the fifth annual Rebelle Rally, competing in the X-Cross Class with minimal modifications, including a skidplate to protect the fuel and oil pan area and all-terrain tires.

About the Telluriders

Alyssa Roenigk is a senior writer for ESPN and has committed countless acts of adventure in pursuit of a story. She has reported cover pieces for ESPN The Magazine, TV features for X Games and SportsCenter, and provided daily coverage at the Olympics, Grand Slams, Super Bowls, and the Women’s World Cup. She was part of the first U.S. team to win the Aïcha des Gazelle Rally in Morocco, and to-date, is the only American driver to win.

Sabrina Howells is a Los Angeles-based actress (Everybody Hates Chris, Kaleidoscope, Freddy’s Nightmares) and musician (Henry Henrietta). She has competed in four consecutive Rallye Aïcha des Gazelles in Morocco, including the Expert Class in 2015. She competed in the Rebelle Rally in 2016, taking 1st place in the crossover class, and again in 2017, placing second.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

View original content to download multimedia:http://www.prnewswire.com/news-releases/telluriders-team-celebrates-victory-on-the-rebelle-rally-podium-301157336.html

SOURCE Kia Motors America

DURHAM, N.C., Oct. 21, 2020 /PRNewswire/ — Tyrata, Inc., a tire sensor and data management company, has raised $2.9 million in financing from global investors. Tyrata was able to raise the funds in spite of significant COVID-19 pandemic headwinds, a confirmation of the persistent market-demand for automated tread depth monitoring and the strength of Tyrata’s technology and data services offering. The funds will be used to complete customer qualification of the IntelliTread™ Drive-Over System (DOS), establish high-volume manufacturing in global markets and speed development of the Tyrata Internal Tread Sensor product line.

The IntelliTread™ Drive-Over System was developed based on the unmet need for low-cost, easy-to-deploy tread wear monitoring in both passenger and commercial vehicle fleets. DOS collects tire wear data when a vehicle drives over a speed-bump-like unit which is then linked to cloud-based data analytics to alert service and depot managers as to the actual condition of the tire tread in real time. The system automates critical safety and tire management processes that are typically costly, slow and labor-intensive, and provides daily feedback for a more efficient and safer operation.

Tyrata’s close collaboration with the world’s top tire manufacturers and fleets will enable the company to deploy and optimize the IntelliTread™ Drive-Over System (DOS) and data analytics platform with existing tire management, as well as speed development of new tire business models driving renewed competitiveness and profitably for their customers. Tyrata recently announced that the Marubeni Corporation will have rights to distribute and service Tyrata’s DOS platform in Japan and will begin introducing DOS units to its customers in the fourth quarter of 2020.

«Despite COVID’s impact on the business environment, Tyrata has been able to sustain operations and is now well-positioned to ramp up its products and services,» said Jesko von Windheim, CEO of Tyrata. «Our ability to raise funds in these difficult times further confirms the need for solutions that optimize existing operations and spark business innovation within the tire service industry.»

Tyrata is seeking additional investors to close out the current round of financing. Interested organizations may contact Luka Lojk at Luka.Lojk@Tyrata.com or +1-704-593-8418 for more information.

About Tyrata
Tyrata, Inc., is a tire sensor and data management company offering tire health solutions for fleet management, tire manufacturers and automotive service centers. The company’s IntelliTread™ technology monitors, tracks and predicts tire tread life, and is the only technology on the market that delivers direct measurements of tread depth in real-time. Sensors are linked to cloud-based data management and analytics to warn drivers, service advisors and depot managers when tires are dangerously thin. Tyrata is dedicated to improving tire safety, reducing maintenance costs and increasing profitability for its customers. For more information, visit www.tyrata.com.

Media Contact:
Garth Miller, All Business Marketing, LLC
919-424-0090 (office)
919-923-3505 (mobile)
257329@email4pr.com 

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SOURCE Tyrata

FRANKLIN, Tenn., Oct. 21, 2020 /PRNewswire/ — Mitsubishi Motors North America, Inc. (MMNA) is celebrating dealer partners who go above and beyond for their communities. They provide more than just a great place to buy a car – they help their home towns thrive in the good times and heal in the challenging times. They rise to the occasion in support of the community, whatever the occasion may be. This month, we are proud to feature Ginny McClinton-Bowden, dealer principal of McClinton Mitsubishi.

Five Questions with Ginny McClinton Bowden
McClinton Mitsubishi, Parkersburg, West Virginia

1. If we walked into McClinton Mitsubishi today, we might be greeted by one of your 25 plus employees, or we might be greeted by the shop dogs – Cotton and Mavis. Tell us about them! Cotton and Mavis love going to work! More importantly, the employees and customers love having them there. We nicknamed Cotton «The Closer.» Cotton is an English Cocker Spaniel. She has an infectious personality and wiggles her entire body when she greets people. She’s great with kids and makes everyone feel comfortable and happy. Mavis, on the other hand, is much more laid back and usually finds a cozy spot under someone’s desk. Mavis is an English Labrador Retriever. Our furry family is growing – Mavis just had six puppies six weeks ago. We are keeping one pup and her name is Rebel. Rebel is the smallest of the litter, but holds her own and manages to find weak spots in the fence to get out. Never a dull moment at McClinton Mitsubishi!
    
2. McClinton Auto Group was started by your great grandfather 105 years ago. Today, you are the dealer principal, your father owns the business, and your husband is the general manager. What does carrying on the family business mean to you? Our motto is A Tradition of Trust. It is because of my family’s integrity, honesty and hard work that we have made it to 105 years. My father never wanted me to feel pressure to take over the family business. He wanted me to experience life on my own and work different jobs in different locations before deciding to return to Parkersburg and take on this challenge. My husband, Wyn, and I made the decision together four years ago to move back to WV from Arkansas, Wyn’s home state. It is an honor and a privilege to be given this opportunity and it is with great pride that we do our best to fill my father, grandfather and great grandfather’s shoes. We owe it to my family, the community, the employees and ourselves to continue this tradition of trust.
    
3. You treat your staff like family, because they are family! How have you been able to navigate together through the COVID-19 pandemic? It has certainly been an interesting and difficult year to say the least. There is no playbook for this. All individuals, companies and businesses are taking it one day at a time, as are we. We are fortunate to have a great team of people whom many have been with us for 20+ years. The statement «we will get through this together» holds true for us. Our company has made it through a lot of challenging times over the years – The Great Depression, WWII, 1980s crash, 9/11 and 2008 crash, to name a few. We do not accept the mentality of «that’s not my job.» We all work together, and get things done. I have learned quickly that the people in the auto industry wear many hats and roll with the punches. We spend a lot of time together at the dealership and do what we can to support one another through the thick and thin.
    
4. In many ways, you represent the next generation of automobile dealers. What advice do you have for other young professionals, busy at work and at home, who are looking to get into this industry? That is a great question! The industry is changing at a rapid pace. I have spent much of my past three years trying to bring my family’s dealership up to speed with the rest of the industry. We have tried to mesh old school with new school to the best of our ability. It is my goal to stay ahead of the eight ball and be the dealership that sets the tone for our community and how they buy and service their vehicles. My advice to someone interested in the automobile industry is to be ready to give it your all. It’s exciting, stressful, challenging, invigorating and can provide you and your family a wonderful life. The sky is the limit, but you have to want it, and you have to work hard for it.
    
5. Parkersburg is a tight-knit community, and McClinton Mitsubishi has been part of the fabric for a very long time. How are you working to address the current and future needs of the community, and why is this important to you? The very first thing that comes to mind is that we wouldn’t be in business this long without this tight-knit community. We are so proud of 105 years in business and are very aware of the importance of serving this community. We thank them for their many years of support and trust. For most people, their vehicle is one of the biggest and most important purchases of their life! We want their experience to be enjoyable and comfortable. We believe the only way to accomplish this is to treat people with the respect they deserve and provide them with the reassurance that we will take care of them and all of their vehicle needs. 

About Mitsubishi Motors North America, Inc.
Through a network of approximately 350 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2019 marked the brand’s seventh consecutive year of sales growth, and MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality Study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.

Located in Franklin, Tennessee, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (615-257-2968) or visit media.mitsubishicars.com.

For more information, please contact:
Jeremy Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402

Lauren Ryan
Manager, Communications and Events
lauren.ryan@na.mitsubishi-motors.com
Mobile: 404-862-8286

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SOURCE Mitsubishi Motors North America, Inc.