Categoría: Marco carvajal

SINGAPORE, Oct. 6, 2020 /PRNewswire/ — Sojern, a provider of digital marketing solutions for travel, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisations (DMOs) drive traveller demand in Asia Pacific. The program, which first launched in North America in September 2019, is also expanding in scope. Marketers at DMOs and their partner organizations can now reach customers directly with multichannel digital advertising across video, display, native, Facebook and Instagram.

The COVID-19 pandemic has had a massive impact on travel and tourism. This program enables collaboration on digital marketing campaigns between the DMOs, hotels and attractions, to support market recovery together. Sojern’s Co-Op Program can be customised to meet each participant’s specific goals, whether that be generating awareness for a destination or driving incremental visitation. Regardless of the campaign objective, Sojern will find travellers and influence them to visit the hotel, attraction or destination, wherever they are online.

Early adopter, Venessa Chen, Regional Consumer Marketing Manager, Asia at Tourism New Zealand, said, «What sets Sojern apart from other display channels is its strong remarketing capabilities to drive conversions. During tactical campaigns, Sojern effectively remarkets to our audience, pulls them down the purchase funnel and delivers the highest conversions for us and our airline partners.«

«We know when someone is looking to travel and can influence them. We’ve delivered over €11B in bookings for 10,000+ global travel brands including destinations, attractions, hotels, airlines, cruise operators, and more. In this program for co-op marketing, we have removed the operational complexity of executing and measuring joint branding and performance campaigns and provide discounted media to co-op participants. Now, you can boost local tourism with our all-in-one advertising and analytics package,» said Chris Blaine, VP of APAC & EMEA at Sojern.

Earlier this year, Sojern was nominated by UNWTO as a semi-finalist for its ‘Healing Solutions for Tourism’ award.

Learn more about co-op marketing: «Co-Op Marketing for Destinations: The Path Forward for Covid-19 Recovery.» Learn more about Sojern solutions: www.sojern.com/destinations/.

About Sojern
Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.

Logo – https://mma.prnewswire.com/media/249299/sojern_logo.jpg  

• Digital event to highlight Hyundai’s fuel cell technology and commercial vehicle expansion plan and unveil XCIENT Fuel Cell heavy-duty truck
• Launch event will take place at 10:00 a.m. KST on Oct. 14, with livestream at Hyundai Motor’s official YouTube channel.

SEOUL, South Korea, Oct. 5, 2020 /PRNewswire/ — Hyundai Motor Company will host a digital premiere event for the launch of XCIENT Fuel Cell, the world’s first mass-produced fuel cell heavy-duty truck, at 10 a.m. KST on Oct. 14. At the event, leaders of Hyundai’s Commercial Vehicle Business Division and Fuel Cell Center will introduce the eco-friendly fuel cell truck and their roadmap for clean commercial mobility.

The livestream will be viewable at Hyundai Motor’s official YouTube channel (www.youtube.com/HyundaiWorldwide). Details about Hyundai’s plan and technology will be released during the event.

Earlier in July, Hyundai shipped XCIENT Fuel Cell to customers in Switzerland as part of Hyundai Motor’s plan to roll out a total of 1,600 fuel cell electric commercial vehicles by 2025. Hyundai Motor’s focus on the fuel cell technology reflects its commitment to clean mobility and vision for a future hydrogen society.

XCIENT Fuel Cell is equipped with a 350-bar 32-kg hydrogen tank that provides around 400 km of  driving range with a full trailer in tow. Fueling time to full charging takes approximately 8~20 minutes and this truck can carry a load comparable to a diesel truck. It also provides various safety and convenience features such as Front Collision-avoidance Assist (FCA), Lane Departure Warning (LDW), smartphone mirroring and wireless charging.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers.

More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com

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SOURCE Hyundai Motor Group

LOS ANGELES, Oct. 5, 2020 /PRNewswire/ — Viking® (www.viking.com) today marked new accolades and impressive milestones for its enrichment channel, Viking.TV (www.viking.tv). Viking.TV went live in mid-March in the early stages of the COVID-19 pandemic and was conceived as a way to build community, stay connected and share positive experiences while people are staying home, rather than traveling. Now six months later, Viking.TV has broadcast more than 160 sessions featuring original cultural content and virtual Privileged Access to interesting people and places around the world. The digital platform, where all content is free to watch, has resonated well with people during this unusual year. Livestreams and archived content on Viking.TV have been enjoyed by more than two million viewers, which include past Viking travelers and Viking crew, as well as those who have not traveled with Viking. Additionally, Viking.TV was recently honored with the «Breakthrough Award for Product Innovation» in the 2020 Silver Travel Award.

«There is no doubt that we are living in an unusual time that has disrupted all of our lives. It is well known that having a daily routine is important during times of stress and isolation, so we launched Viking.TV to livestream at a set hour each day, when our guests, crew and other curious people can continue to explore the world and have a daily session of positivity and learning,» said Karine Hagen, Executive Vice President of Viking. «After just six months, we are honored to have welcomed so many esteemed viewers on Viking.TV and to have received such positive feedback. We look forward to once again traveling together, but in the meantime, we are pleased to continue fostering the Viking.TV community—with daily livestream sessions and conversations with some of the world’s most fascinating people.»

Viking.TV Highlights

Since its launch, Viking.TV has featured exclusive interviews and live Q&A with remarkable explorers, museum curators, musicians, astronauts, actors, artists, performers, photographers, filmmakers and more. Highlights include:

• Museum Mondays – Museum directors, curators and experts have hosted virtual Privileged Access to cultural institutions around the world, including Oslo’s Munch Museum and The Viking Ship Museum, The British Museum in London, the Hermitage Museum in St. Petersburg and the Vesterheim Norwegian-American Museum in Iowa.
• Tuesdays – Viking Resident Historians, who typically provide a destination-specific curriculum on every ocean cruise itinerary, have shared Iconic Lectures about world history, including «Greek Civilization,» «The History of France,» «The Italian Renaissance,» and «The Vikings.» Additionally, Viking Resident Photographer Alastair Miller has hosted conversations with notable individuals such as filmmaker Ric Burns, wildlife filmmakers Amos Nachoum and Gavin Thurston and artists Magne Furuholmen and Alexander Talbot-Rice.
• (Explorer & Music) Wednesdays – In the spirit of exploration, Viking has hosted sessions with explorers from around the world including, Thor Heyerdahl, Jr., whose father famously crossed the Pacific Ocean on the Kon-Tiki raft; anthropologist Benedicte Ingstad, who has written biographies about her parents, famed Norwegian explorer Helge Ingstad and archaeologist Anne Stine Ingstad; and Paralympic skier Cato Zahl Pedersen. Other Wednesday sessions have been dedicated to arts and music and have included interviews with Los Angeles Opera Maestro James Conlon; Royal Academy of Arts curator Ann Dumas; and composer and conductor Debbie Wiseman, OBE.
• Guest Speaker Thursdays – Every week since the launch of Viking.TV, iconic British broadcast journalist Anne Diamond has interviewed significant figures, including Xander Parish, principal ballet dancer at the Mariinsky Theatre; the Earl and Countess of Carnarvon; the Duke of Devonshire; explorer Robin Hanbury-Tenison, OBE; former PBS MASTERPIECE Executive Producer Rebecca Eaton; Downton Abbey’s «Mrs. Patmore,» actress Lesley Nicol; polar explorers Liv Arnesen and Ann Bancroft; and classical musicians Alma and Helen Deutscher.
• At Home Fridays – The Countess of Carnarvon has led more than a dozen virtual Privileged Access tours and glimpses of life at her home, Highclere Castle, widely recognized as the filming location of Downton Abbey. Additional «At Home» sessions hosted by members of the Viking family have provided insight into their local life in Basel, Reykjavik, Amsterdam, Sydney, Prague, Budapest, Russia, the Orkney Islands and more.
• Wellness Weekends – Yoga instructor Mona Therese has led Mind & Body yoga sessions every week since the launch of Viking.TV.
• Sissel Sundays – Sissel Kyrkjebø, a Norwegian National Treasure and one of the world’s most beautiful voices—and Viking Jupiter® godmother—will by Christmas have performed 52 songs for Viking.TV viewers.

Livestream sessions on Viking.TV start every day at 2 p.m. Eastern Time / 11 a.m. Pacific Time, and all content is archived and available on-demand for anyone who cannot view at the original time of the broadcast. Also on Viking.TV there are more than 200 original short-form Destination Insight documentaries and 60 additional pieces of content in from Viking Cultural Partners, with programming from TED, BBC’s Wonderstruck, Libera and more.  

This Week—Space Week on Viking.TV

As Viking.TV continues to plan new content, each month will feature one week dedicated to a single theme. This week is dedicated to taking viewers out of this world with space-themed content. Beginning today, «Space Week» features Viking Resident Astronomer Ray Arvidson speaking about the exploration of Mars; a conversation with photographer Benedict Redgrove, creator of the book NASA: Past and Present Dreams of the Future; and Anne Diamond will interview retired NASA veteran Charles Armstrong, who worked on a variety of projects including the Space Shuttle. The week will be capped by a special At Home Friday—»When Space is Home»—with broadcast journalist Lynn Sherr hosting a conversation between Dr. Anna Fisher, godmother of Viking Orion®, and three additional astronauts: Colonel Jack Fischer, Richard Linnehan and Barbara Morgan.    

Viking.TV Viewer Feedback

Many travelers continue to write Viking with comments of appreciation for this new opportunity to explore the world in comfort…from home. Examples of viewer feedback include:

• «We can’t thank you enough for the wonderful 24 weeks of programs-one more interesting than the last!…We have loved every day of programs and have learned so much while whetting our appetites to once again begin cruising with Viking.» – Bob and Maryann O.
• «As a lifelong learner, I look forward to being able to access and view more from your library of weekly programs.» – Henriette and Klaus
• «Since I cannot be with you on board one of your fabulous ships, the next best thing is attending an enrichment…I only wish that I was sitting in the Star Theater or having success cake and tea or a glass of Prosecco in the Explorer’s Lounge.» – Brenda G. 
• «I have learned and seen so many new things. My world during this lockdown has been opened.» – Valerie
• «I just wanted to say thank you again for offering your weekly yoga sessions through Viking tv. I have been following them since day 1 and enjoy the gentle spirit and guidance that Mona provides. I have done yoga before but I feel that this series is perfect for the challenging times we are experiencing because they are instructive, relaxing and geared to different levels and abilities. Please pass on my heartfelt thanks and Namaste!» – Jennifer A.
• «This has been such an enjoyable way to ‘travel’ and educate ourselves during the pandemic crisis – – – truly one of the «silver linings» in the clouds of our difficult and uncertain days…This is armchair traveling at its finest!» – Patti F.

About Viking

Viking was founded in 1997 and now offers scenic cruising on rivers, oceans and lakes around the world. Designed for discerning travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers guests «the thinking person’s cruise» in contrast to mainstream cruises. In its first five years of operation, Viking has been rated the #1 ocean cruise line in Travel + Leisure‘s 2016, 2017, 2018, 2019 and 2020 «World’s Best» Awards. In addition to the Travel + Leisure honors, Viking has also been honored multiple times on Condé Nast Traveler‘s «Gold List» as well as recognized by Cruise Critic as «Best Overall» Small-Mid size ship in the 2018 Cruisers’ Choice Awards, «Best River Cruise Line» and «Best River Itineraries,» with the entire Viking Longships® fleet being named «Best New River Ships» in the website’s Editors’ Picks Awards. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit www.viking.com. For Viking’s experience channel, visit www.viking.tv.

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SOURCE Viking

LAS VEGAS, Oct. 5, 2020 /PRNewswire/ — NFL bettors received a reminder just how quickly a pandemic can alter the sports landscape. Two COVID-19-related postponements made for a lighter Sunday schedule and the effects will reverberate into Week 5, according to analysts for TheLines, which tracks odds in the U.S. regulated sports betting markets.

In the last week, the game between the Pittsburgh Steelers and Tennessee Titans was postponed, and the highly anticipated showdown between the Kansas City Chiefs and New England Patriots was pushed back to tonight after Cam Newton tested positive. That leaves active rosters in flux for at least two teams — the Titans and the Patriots — and puts Week 5’s game between the Titans and Bills very much in doubt.

The questions about the schedule, coupled with a murkier view of who will be on some active rosters should the games go ahead, have made the oddsmakers’ jobs that much more difficult. As of Monday morning, the Bills-Titans game is off the board at most sportsbooks, and at least four other games have incomplete odds while we await the results of Monday night’s games.

«The first few weeks in the NFL went so well, it would have been easy to forget that a single positive test can send waves through the schedule,» said Brett Collson, lead analyst for TheLines.com. «Oddsmakers are accustomed to factoring in injuries, but both bettors and oddsmakers are dealing with an extremely fluid situation where active rosters and schedules can change in a flash. So far, it appears that hasn’t dampened the enthusiasm for bettors overall.»

As for this week’s games, a consensus of the nation’s largest legal online sportsbooks — including FanDuel, DraftKings, PointsBet, SugarHouse, and BetMGM — place the Baltimore Ravens as 13.5-point favorites over the Cincinnati Bengals, the week’s heaviest favorite. Meanwhile, the Philadelphia Eagles upset of the San Francisco 49ers on Sunday night hasn’t swayed oddsmakers, as the 49ers open the week as 7.5-point favorites over the Miami Dolphins while the Eagles are 7.5-point underdogs to the Pittsburgh Steelers.

The consensus point spreads for Week 5 games, as of Monday, Oct. 5:

• Tampa Bay Buccaneers (-5.5) at Chicago Bears; over/under 44.5
• Arizona Cardinals (-6.5) at New York Jets; over/under 47.5
• Carolina Panthers at Atlanta Falcons (-3.5); over/under N/A
• Cincinnati Bengals at Baltimore Ravens (-13.5); over/under 52
• Buffalo Bills at Tennessee Titans (N/A); over/under N/A
• Jacksonville Jaguars at Houston Texans (-6.5); over/under 54
• Las Vegas Raiders at Kansas City Chiefs (-11.5); over/under N/A
• Los Angeles Rams (-8.5) at Washington Football Team; over/under 46
• Philadelphia Eagles at Pittsburgh Steelers (-7.5); over/under 46.5
• Miami Dolphins at San Francisco 49ers (-7.5); over/under N/A
• Denver Broncos at New England Patriots (N/A); over/under N/A
• Indianapolis Colts (-2.5) at Cleveland Browns; over/under 48
• New York Giants at Dallas Cowboys (-9.5); over/under 54
• Minnesota Vikings at Seattle Seahawks (-7); over/under 57.5
• Los Angeles Chargers at New Orleans Saints (-8.5); over/under 52

To access the updated futures lines for every NFL team, and for more analysis, visit TheLines.com/odds/super-bowl. To access Week 5 odds, visit www.thelines.com/nfl-week-5-lines-2020.

About TheLines.com:

TheLines.com is a leading source for news, analysis, and research related to the market for regulated sports betting in the United States. Affiliated with the PlayUSA.com Network, TheLines.com provides original daily reporting and offers player advocacy tools related to the advancement of safe, licensed, and legal online sports betting. The PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

Contact:
Zack Hall, DVA Advertising & PR, 541-389-2411, 255962@email4pr.com

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SOURCE TheLines.com