Biogen Offers Arcadia’s Home Renewable Energy Program to Employees

WASHINGTON, Feb. 5, 2021 /PRNewswire/ — Arcadia, a monthly subscription service that connects renters and homeowners across the US to wind and solar energy through their utility accounts, today announced a new partnership with Biogen, a pioneer in neuroscience, that will offer all US-based Biogen employees access to 100% renewable energy in their homes. Biogen is covering Arcadia membership costs for US-based employees, adding a new benefit that advances its Healthy…

WASHINGTON, Feb. 5, 2021 /PRNewswire/ — Arcadia, a monthly subscription service that connects renters and homeowners across the US to wind and solar energy through their utility accounts, today announced a new partnership with Biogen, a pioneer in neuroscience, that will offer all US-based Biogen employees access to 100% renewable energy in their homes. Biogen is covering Arcadia membership costs for US-based employees, adding a new benefit that advances its Healthy Climate, Healthy Lives initiative, a commitment to meaningfully engage its employees in its efforts to go fossil fuel free and improve public health. Arcadia’s renewable energy offering is a key component of the employee engagement goals for this initiative, through which Biogen became the first Fortune 500 company committing to become fossil fuel free across its operations by 2040.

In markets where regulation allows, such as Massachusetts, where Biogen is headquartered, employees can further increase their impact by signing up for community solar through Arcadia. Community solar lets customers route a portion of their energy bill to support a local solar farm.

Millions of American employees are using electricity at home rather than in the office. Arcadia’s residential energy data shows an average 2% increase in energy usage and a 6% increase in electricity bills for households in 2020. Due to limited mobility in the pandemic, home electricity use has become the greatest contributor to climate change for many employees. Arcadia is working with businesses such as Biogen to get employees easy access to renewable energy and community solar to reduce their environmental impact.

«It’s never been a more important time to fight for a renewable energy future and take action against climate change,» said Alexa Minerva, Senior Director of Partnerships at Arcadia. «Companies are paying more attention to their corporate sustainability goals and making climate-conscious decisions. It’s great to see Biogen leverage Arcadia’s platform to do good for its employees and the planet.»

«We are excited to collaborate with Arcadia and enable employees to make the switch to 100% renewable electricity at home,» said Nicole Murphy, Senior Vice President of Global Manufacturing and Technical Operations at Biogen. «In 2014 we achieved carbon neutrality through our commitment to purchase 100% of our electricity from renewable sources. Now, as part of Healthy Climate, Healthy Lives, we want to further address our Scope 3 emissions. By creating opportunities for our employees to engage and advance our goals for climate, health and equity we aim to be a catalyst for positive change globally and reduce their impact.»

For Biogen employees participating in the company’s Renewable Electricity Opt-in Program, Biogen will cover the cost premium of purchasing 100% renewable electricity. The company has a goal to have all employees participate in this program by 2030 to help transition towards a world without fossil fuels. US-based employees have the option to participate in the Arcadia subscription program, while those in the US and international locations that have already signed up to a 100% renewable electricity contract with their home energy supplier can receive a fixed annual reimbursement of $200 USD. For employees that cannot enroll in renewable electricity programs due to regulatory restrictions, who do not pay their electricity, or that want an alternative to the fixed annual reimbursement, Biogen will purchase and retire 11 megawatt-hours of renewable energy credits, an amount equal to the average household usage.

About Arcadia renewable energy benefits

  • Arcadia connects companies in any state with 100% clean energy for their employees’ homes. Companies can also choose to subsidize monthly electric bills for their teams through the platform.
  • If employees live in Colorado, Illinois, Maine, Maryland, Massachusetts, New York, or Rhode Island, they can sign up for community solar. This lets them route a portion of their energy bill to support a local solar farm. In doing so, they’re not just connecting their home to clean energy, they’re also adding more clean energy to their local grid.
  • Employees have access to their own Arcadia account for their home. An account takes two minutes to set up, streamlines utility bill payments, and lets employees track their clean energy impact.
  • Businesses have access to sustainability reports that can be used in their scope 3 emissions reporting.

Scope 3 emissions, also referred to as «value chain emissions,» come from activities that aren’t directly controlled by a company but that are still connected to it, such as transportation of goods and travel. Scope 3 emissions make up the largest source of greenhouse gas emissions for many companies. With employees working from home and traveling less, companies interested in managing their carbon emissions should be exploring strategies to reduce emissions from home energy use.

For more information on Arcadia’s employee benefits program and ways you can partner with Arcadia, please visit www.arcadia.com/partners.

ABOUT ARCADIA
Arcadia gives customers a simple, easy, and affordable way to choose renewable energy, connecting their home and community to the highest standards of clean energy. Founded in 2014, Arcadia integrates with 125 utilities in all 50 states, manages 4.5 terawatt-hours of residential energy demand, and is the largest manager of residential community solar subscribers in the US. Join us in achieving our vision of a 100% renewable energy future at www.arcadia.com

Contact:
Brennan Johnson
401-556-0662
brennan.johnson@arcadia.com

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SOURCE Arcadia

Arcadia Partners with Goldman Sachs to Offer Clean Energy to Homes as an Employee Benefit

WASHINGTON, Feb. 5, 2021 /PRNewswire/ — Arcadia, a monthly subscription service that connects renters and homeowners across the U.S. to clean energy through their existing utility, today announced a new partnership with Goldman Sachs that will offer all of the firm’s U.S.-based employees access to 100% clean energy in their homes. Arcadia’s nationwide platform makes it possible for any U.S. employee to participate no matter their location.

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WASHINGTON, Feb. 5, 2021 /PRNewswire/ — Arcadia, a monthly subscription service that connects renters and homeowners across the U.S. to clean energy through their existing utility, today announced a new partnership with Goldman Sachs that will offer all of the firm’s U.S.-based employees access to 100% clean energy in their homes. Arcadia’s nationwide platform makes it possible for any U.S. employee to participate no matter their location.

For workplaces, millions of American employees are using more electricity at home rather than in the office. As home energy consumption increases, Arcadia is working with businesses like Goldman Sachs to get their employees easy access to clean energy to reduce their environmental impact.

Arcadia residential energy data shows an average 2% increase in energy usage and a 6% bill increase for households in 2020, with home electricity use becoming an individual’s greatest contributor to climate change due to lessened travel during the pandemic.

«It’s never been a more important time to prioritize a renewable energy future and take action on climate change,» said Kiran Bhatraju, CEO and Founder of Arcadia. «Companies are paying more attention to their corporate sustainability goals, and in making climate-conscious decisions Goldman Sachs demonstrates how businesses  can leverage Arcadia’s platform to do good for their employees and the planet.»

Dina Powell McCormick, Global Head of Sustainability and Inclusive Growth, Goldman Sachs, said, «Our firm has been carbon neutral since 2015, but with COVID and our teams working from home, we realized we needed to do more to help our employees improve their own carbon footprints and Arcadia has been a great solution.»

About Arcadia clean energy benefits

  • Arcadia connects workplaces in any state with 100% clean energy for their employee’s homes, and companies can choose to subsidize monthly bills for their team through the platform.
  • If employees live in any one of these states they can also sign up for community solar: MA, RI, NY, IL, CO, MD, and ME. This lets them route a portion of their energy bill to support a local solar farm, so they’re not just connecting their home to clean energy, they’re also adding more clean energy to their local grid.
  • Employees have access to their own Arcadia account for their home, which takes 3 minutes to set up, streamlines utility bill payments and comes with impact tracking and a monthly impact reporting.
  • Businesses have access to sustainability reports that can be used to manage their scope 3 emissions reporting.

Scope 3 emissions, also referred to as «value chain emissions» are activities that represent the largest source of greenhouse gas emissions beyond the control of a company, normally including transportation and travel. With employees working from home and traveling less than ever, all companies interested in managing their carbon emissions should be exploring strategies to reduce emissions from home energy use.

For more information on Arcadia’s employee benefits program and ways you can partner with Arcadia, please visit www.arcadia.com/partners

ABOUT ARCADIA

Arcadia gives customers a simple, easy, and affordable way to choose clean energy, connecting their home and community to the highest standards of clean energy in all 50 states.. Founded in 2014, Arcadia integrates with 125 utilities in all 50 states, manages 4.5 terawatt-hours of residential energy demand, and is the largest manager of residential community solar subscribers in the U.S. Join us in achieving our vision of a 100% clean energy future at www.arcadia.com

Media Contact: Brennan Johnson, 401-556-0662, brennan.johnson@arcadia.com

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SOURCE Arcadia

Open RAN Market Expected to Approach $10 B, According to Dell’Oro Group

REDWOOD CITY, Calif., Feb. 5, 2021 /PRNewswire/ — According to a recently published report by Dell’Oro Group, the trusted source for market information about the telecommunications, networks, and data center IT industries, the worldwide sales of Open RAN revenues are forecasted to grow at double-digit rates over the next six years with cumulative Open RAN investments – including hardware, software, and firmware excluding services – projected to approach $10 B over…

REDWOOD CITY, Calif., Feb. 5, 2021 /PRNewswire/ — According to a recently published report by Dell’Oro Group, the trusted source for market information about the telecommunications, networks, and data center IT industries, the worldwide sales of Open RAN revenues are forecasted to grow at double-digit rates over the next six years with cumulative Open RAN investments – including hardware, software, and firmware excluding services – projected to approach $10 B over the 2020-2025 forecast period.

«The conversation and the overall attitude towards Open RAN has clearly changed over the past six months,» said Stefan Pongratz, Vice President and analyst with the Dell’Oro Group. «It is no longer a question if Open RAN will happen and the question now is more on the timing and the scope,» continued Pongratz.

Additional highlights from the Dell’Oro Group Open RAN Advanced Research Report:

  • Open RAN is expected to account for more than 10 percent of the overall RAN market by 2025, reflecting healthy traction in multiple regions.
  • Short-term projections have been adjusted upward while the near-term outlook has been revised slightly downward, reflecting the state of the market for both greenfield and brownfield networks.
  • Cumulative Virtualized RAN revenues—here defined as the proportion of RAN baseband/compute capex that will utilize general-purpose processors for CU and/or DU—are projected to surpass $5 B over the forecast period.

About the Report
The Dell’Oro Group Open RAN Advanced Research Report offers an overview of the Open RAN and Virtualized RAN potential with a 5-year forecast for the various RAN functions and macro and small cells along with a discussion about the vision, the ecosystem, the market potential, and the risks. To purchase these reports, please contact us by email at dgsales@delloro.com.

About Dell’Oro Group
Dell’Oro Group is a market research firm that specializes in strategic competitive analysis in the telecommunications, networks, and data center IT markets.  Our firm provides in-depth quantitative data and qualitative analysis to facilitate critical, fact-based business decisions.  For more information, contact Dell’Oro Group at +1.650.622.9400 or visit www.delloro.com

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SOURCE Dell’Oro Group

Worldwide Industry for Consumer Automobile Entertainment – Aftermarket is the Largest Segment with 42.4% of the Total Market in 2026

DUBLIN, Feb. 5, 2021 /PRNewswire/ — The «Consumer Automobile Entertainment: Manufacturer vs. Third-party Connected Vehicle Infotainment Apps 2021 – 2026» report has been added to ResearchAndMarkets.com’s offering.

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This report evaluates software and app platforms including OS, middleware, HMI, smartphone app integration, and OEM SDKs. The report compares the strategic advantages between driver-centric and vehicle-centric infotainment systems. The report also evaluates key initiatives of auto OEMs, third-party app providers, and monetization strategies for automakers in the emerging in-vehicle infotainment ecosystem.

Select Research Findings:

  • Aftermarket is the largest segment with 42.4% of the total market in 2026
  • The Asia Pacific is the largest region with 31.8% of the total global market in 2026
  • The USA aftermarket will reach $13.4B by 2026, while OEMs will reach $7.54B
  • USA is the largest country in North America, while Germany, France, UK, and Russia are major countries in Europe
  • Asia Pacific is expected to have the highest growth with a CAGR of 34.9% during 2021 to 2026, led by China, Japan, Korea, and India

The connected car ecosystem is rapidly evolving as a result of the dominant industry trend to leverage software-defined cars to provide cloud-based services that are indirectly related to driving itself and more concerned with the overall vehicle occupant experience. This trend within the automobile infotainment market includes auto OEMs developing their own application platforms that integrate with third-party app development for in-vehicle infotainment systems.

The automobile infotainment market consists of emerging systems as diverse services including navigation system, premium audio and video systems, in-vehicle advertising, commerce, and smart mobility services such as travel, hotel, flight and train, robo-taxi, ride-sharing/rental, health and education services, and content including video, music, and movies. Various suppliers within the automotive value chain, such as telematics providers and aftermarket service providers, are contributing to develop the SDC ecosystem. This ecosystem is the foundation for in-vehicle entertainment.

The publisher’s research indicates that one of the biggest growth impediments for the automobile infotainment market currently is usability. Many of the build-in systems are surprisingly not as user-friendly as expected. In contrast, some of the aftermarket systems with simple to understand and use features/functionality are gaining greater traction with consumers. The user interface type is an important factor with most people preferring touch-screens over rotary controls.

The easy touch-and-go nature is important for consumer safety (less distraction) and satisfaction through improved application navigation. Another important factor that we have identified is smartphone-to-vehicle integration. Consumers want a seamless in-vehicle experience with apps easily transferable from phone to car and vice versa. For this reason, we give the edge to Apple and Google for their CarPlay and AndroidAuto respectively.

The in-vehicle automobile infotainment market is going to become a $77.1 billion opportunity by 2026. Building driver-centric infotainment systems instead of vehicle-centric ecosystems will be one of the key success factors through 2030. Infotainment services enable new revenue streams that are less dependent on automotive production cycles and provide consistent revenue with up to five times higher margins than the current post-sale services. Many automotive manufacturers have installed third-party infotainment systems, which is a trend that is anticipated to accelerate as vehicle sales decline, placing greater reliance on post-sale services.

Report Benefits:

  • Vehicle infotainment market forecasts for 2021to 2026
  • Identify leading markets for in-vehicle infotainment by country
  • Understand the role and importance of smartphone-to-vehicle
  • Identify leading company strategies, applications, and solutions
  • Learn best practices and use cases for successful vehicle infotainment
  • Recognize the importance of wearable technology application integration

Key Topics Covered:

1 Executive Summary

2 Connected Vehicle Infotainment System: Rise of Software Platforms
2.1 Auto OEMs, OS Platform, Middle Ware and Other Third Party Platforms
2.1.1 OS Platform
2.1.2 Middleware Platform
2.1.3 HMI Platform
2.1.4 Apps Platform
2.1.5 Smartphone Apps Platform
2.1.6 OEM SDK Platform
2.2 Driver Centric Infotainment System
2.3 Vehicle Centric Telematics Solutions
2.4 OEM vs Third Party
2.5 On Board vs. Cloud Based

3 Automotive Infotainment Apps Platforms and Emerging Challenges
3.1 Auto OEM Initiatives
3.2 Third Party Apps Providers
3.3 API Based Development Ecosystem
3.4 Monetize Connected Services
3.5 Address Cybersecurity Challenges
3.6 Buy or Build Decision for In-Vehicle Infotainment Systems
3.7 Adopt Integrated Strategy and Build Partnership
3.8 Prepare for the Age Software Defined Cars

4 Case studies
4.1 The «Smartphone as Next-Gen Automotive Infotainment» Concept
4.2 QNX and Freescale: Automotive Infotainment
4.3 Case Study for Ford Motor Company developed its next generation SYNC 3
4.4 BOSCH CASE STUDY for GENIVI Adoption
4.5 Apple CarPlay: Ready for Connected Car Prime Time

5 Company Analysis
5.1 QNX (BlackBerry)
5.1.1 Company Overview
5.1.2 Product Portfolio
5.1.3 Recent Developments
5.2 Mojio Inc.
5.2.1 Company Overview
5.2.2 Product Portfolio
5.2.3 Recent Developments
5.3 Airbiquity Inc.
5.3.1 Company Overview
5.3.2 Product Portfolio
5.3.3 Recent Developments
5.4 IBM Corporation
5.4.1 Company Overview
5.4.2 Product Portfolio
5.4.3 Recent Developments
5.5 Vimcar Inc.
5.5.1 Company Overview
5.5.2 Product Portfolio
5.5.3 Recent Developments
5.6 Thales Group
5.6.1 Company Overview
5.6.2 Product Portfolio
5.6.3 Recent Developments
5.7 Apple (CarPlay)
5.7.1 Company Overview
5.7.2 Product Portfolio
5.7.3 Recent Developments
5.8 Google (Android Auto)
5.8.1 Company Overview
5.8.2 Product Portfolio
5.8.3 Recent Developments
5.9 Inrix Inc.
5.9.1 Company Overview
5.9.2 Product Portfolio
5.9.3 Recent Developments
5.10 Ford Motor Company
5.10.1 Company Overview
5.10.2 Product Portfolio
5.10.3 Recent Developments

6 Market Outlook and Forecasts
6.1 Vehicle to Everything Ecosystem and Rise of In-Vehicle Infotainment System Market
6.2 Connected In-Vehicle Infotainment System Market Forecasts 2021 – 2026
6.2.1 Global Market: OEM vs. Others and Types of Connectivity
6.2.2 Regional Market
6.2.2.1 North America Market: OEM vs. Others, Types of Connectivity, and Country
6.2.2.2 Europe Market: OEM vs. Others, Types of Connectivity, and Country
6.2.2.3 APAC Market: OEM vs. Others, Types of Connectivity, and Country
6.2.2.4 Latin America Market: OEM vs. Others, Types of Connectivity, and Country
6.2.2.5 Middle East and Africa (MEA) Market: OEM vs. Others, Types of Connectivity, and Country
6.2.3 Leading Country Markets
6.2.3.1 USA Market: OEM vs. Others and Types of Connectivity
6.2.3.2 Germany Market: OEM vs. Others and Types of Connectivity
6.2.3.3 China Market: OEM vs. Others and Types of Connectivity
6.2.3.4 Japan Market: OEM vs. Others and Types of Connectivity
6.2.3.5 France Market: OEM vs. Others and Types of Connectivity
6.3 Connected In-Vehicle Infotainment Module Equipped Car Forecasts 2021 – 2026
6.3.1 Global Infotainment Module Equipped Car Forecasts: OEM vs. Others and Types of Smartphone Supported Module
6.3.2 Regional Infotainment Module Equipped Car Forecasts
6.3.2.1 North America Infotainment Module Equipped Car Forecasts
6.3.2.2 Europe Infotainment Module Equipped Car Forecasts
6.3.2.3 APAC Infotainment Module Equipped Car Forecasts
6.3.2.4 Latin America Infotainment Module Equipped Car Forecasts
6.3.2.5 MEA Infotainment Module Equipped Car Forecasts
6.3.3 Leading Country Infotainment Module Equipped Car Forecasts
6.3.3.1 USA Infotainment Module Equipped Car Forecasts
6.3.3.2 Germany Infotainment Module Equipped Car Forecasts
6.3.3.3 China Infotainment Module Equipped Car Forecasts
6.3.3.4 Japan Infotainment Module Equipped Car Forecasts
6.3.3.5 France Infotainment Module Equipped Car Forecasts

7 Conclusions and Recommendations

For more information about this report visit https://www.researchandmarkets.com/r/2f2qc4

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com   

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SOURCE Research and Markets

Kia Motors To «Accelerate The Good» Through Donations To High School Football Programs Impacted By The Pandemic

Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced

IRVINE, Calif., Feb. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — 

<img id="prnejpgd600left" title="Kia Motors To "Accelerate The Good" Through Donations…

Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced

IRVINE, Calif., Feb. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — 

Kia Motors To "Accelerate The Good" Through Donations To High School Football Programs Impacted By The Pandemic
  • Campaign is an extension of Kia’s «Accelerate The Good» charitable initiatives which includes college scholarships, homeless youth assistance, and pandemic relief
  • Kia’s new «The Game Must Go On» creative elements; and a :30-second spot, entitled «The Bear & The Eagle» featuring the 2021 Sorento SUV, available at YouTube.com/Kia

As America readies for the action of the field this Sunday, Kia Motors America today announced an all-out blitz in support of America’s youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic. After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, Kia will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programs across the country.

The first high school recipient is Woodrow Wilson High School in Camden, N.J. With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates. Additional high school football programs will be added to the campaign and announced over the coming weeks.

«Football is America’s game, and this Sunday will provide the welcome break we all need from the pandemic. As we thought about it more, we realized Kia could use this as an opportunity to help high school players keep working toward their dreams of someday being on football’s biggest stage,» said Russell Wager, vice president, marketing, Kia Motors America. «Kia is continuing to help young people in need get back some of their pre-pandemic lives. We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love.»

Supporting high school football teams is the latest extension of Kia Motors’ «Accelerate The Good» charitable initiative, which began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education. At the onset of the pandemic in 2020, Kia continued these efforts by making two separate $1 million donations to organizations that support America’s homeless youth population. In addition to the monetary donations, Kia Team Member volunteers assembled personal protective equipment (PPE) at Kia’s manufacturing plant in Georgia, ultimately delivering more than 550,000 face shields to hospitals and medical centers across the country.

«We’re honored and humbled to accept such a wonderful donation from Kia Motors,» said, Camden City School Superintendent, Katrina McCombs. «Our children and student-athletes deserve every opportunity to compete in the classroom and on the athletic fields. We know first-hand that this generous donation will help restore and elevate our football program for some very deserving student-athletes.»

Additional campaign elements include a :30-second video, «The Game Must Go On,» which illustrates the impact cancelled sports programs can have on young people. A :30-second broadcast spot, entitled «The Bear & The Eagle,»  featuring the all-new 2021 Kia Sorento SUV will debut on network and cable outlets. The spot takes the viewer on a surreal journey into a wide variety of wilderness adventures while highlighting various features of Kia’s rugged and capable new SUV.

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1433691/Kia_Motors_Football_Team.jpg
Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

Kia Motors To «Accelerate The Good» Through Donations To High School Football Programs Impacted By The Pandemic

Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced

IRVINE, Calif., Feb. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — 

<img id="prnejpgd600left" title="Kia Motors To "Accelerate The Good" Through Donations…

Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced

IRVINE, Calif., Feb. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — 

Kia Motors To "Accelerate The Good" Through Donations To High School Football Programs Impacted By The Pandemic
  • Campaign is an extension of Kia’s «Accelerate The Good» charitable initiatives which includes college scholarships, homeless youth assistance, and pandemic relief
  • Kia’s new «The Game Must Go On» creative elements; and a :30-second spot, entitled «The Bear & The Eagle» featuring the 2021 Sorento SUV, available at YouTube.com/Kia

As America readies for the action of the field this Sunday, Kia Motors America today announced an all-out blitz in support of America’s youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic. After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, Kia will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programs across the country.

The first high school recipient is Woodrow Wilson High School in Camden, N.J. With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates. Additional high school football programs will be added to the campaign and announced over the coming weeks.

«Football is America’s game, and this Sunday will provide the welcome break we all need from the pandemic. As we thought about it more, we realized Kia could use this as an opportunity to help high school players keep working toward their dreams of someday being on football’s biggest stage,» said Russell Wager, vice president, marketing, Kia Motors America. «Kia is continuing to help young people in need get back some of their pre-pandemic lives. We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love.»

Supporting high school football teams is the latest extension of Kia Motors’ «Accelerate The Good» charitable initiative, which began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education. At the onset of the pandemic in 2020, Kia continued these efforts by making two separate $1 million donations to organizations that support America’s homeless youth population. In addition to the monetary donations, Kia Team Member volunteers assembled personal protective equipment (PPE) at Kia’s manufacturing plant in Georgia, ultimately delivering more than 550,000 face shields to hospitals and medical centers across the country.

«We’re honored and humbled to accept such a wonderful donation from Kia Motors,» said, Camden City School Superintendent, Katrina McCombs. «Our children and student-athletes deserve every opportunity to compete in the classroom and on the athletic fields. We know first-hand that this generous donation will help restore and elevate our football program for some very deserving student-athletes.»

Additional campaign elements include a :30-second video, «The Game Must Go On,» which illustrates the impact cancelled sports programs can have on young people. A :30-second broadcast spot, entitled «The Bear & The Eagle,»  featuring the all-new 2021 Kia Sorento SUV will debut on network and cable outlets. The spot takes the viewer on a surreal journey into a wide variety of wilderness adventures while highlighting various features of Kia’s rugged and capable new SUV.

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1433691/Kia_Motors_Football_Team.jpg
Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

Kia Motors To «Accelerate The Good» Through Donations To High School Football Programs Impacted By The Pandemic

IRVINE, Calif., Feb. 5, 2021 /PRNewswire/ — 

IRVINE, Calif., Feb. 5, 2021 /PRNewswire/ — 

  • Campaign is an extension of Kia’s «Accelerate The Good» charitable initiatives which includes college scholarships, homeless youth assistance, and pandemic relief
  • Kia’s new «The Game Must Go On» creative elements; and a :30-second spot, entitled «The Bear & The Eagle» featuring the 2021 Sorento SUV, available at YouTube.com/Kia

As America readies for the action of the field this Sunday, Kia Motors America today announced an all-out blitz in support of America’s youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic. After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, Kia will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programs across the country.

The first high school recipient is Woodrow Wilson High School in Camden, N.J. With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates. Additional high school football programs will be added to the campaign and announced over the coming weeks.

«Football is America’s game, and this Sunday will provide the welcome break we all need from the pandemic. As we thought about it more, we realized Kia could use this as an opportunity to help high school players keep working toward their dreams of someday being on football’s biggest stage,» said Russell Wager, vice president, marketing, Kia Motors America. «Kia is continuing to help young people in need get back some of their pre-pandemic lives. We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love.»

Supporting high school football teams is the latest extension of Kia Motors’ «Accelerate The Good» charitable initiative, which began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education. At the onset of the pandemic in 2020, Kia continued these efforts by making two separate $1 million donations to organizations that support America’s homeless youth population. In addition to the monetary donations, Kia Team Member volunteers assembled personal protective equipment (PPE) at Kia’s manufacturing plant in Georgia, ultimately delivering more than 550,000 face shields to hospitals and medical centers across the country.

«We’re honored and humbled to accept such a wonderful donation from Kia Motors,» said, Camden City School Superintendent, Katrina McCombs. «Our children and student-athletes deserve every opportunity to compete in the classroom and on the athletic fields. We know first-hand that this generous donation will help restore and elevate our football program for some very deserving student-athletes.»

Additional campaign elements include a :30-second video, «The Game Must Go On,» which illustrates the impact cancelled sports programs can have on young people. A :30-second broadcast spot, entitled «The Bear & The Eagle,»  featuring the all-new 2021 Kia Sorento SUV will debut on network and cable outlets. The spot takes the viewer on a surreal journey into a wide variety of wilderness adventures while highlighting various features of Kia’s rugged and capable new SUV.

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/kia-motors-to-accelerate-the-good-through-donations-to-high-school-football-programs-impacted-by-the-pandemic-301222922.html

SOURCE Kia Motors America

Kia Motors To «Accelerate The Good» Through Donations To High School Football Programs Impacted By The Pandemic

Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced

IRVINE, Calif., Feb. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — 

<img id="prnejpgd600left" title="Kia Motors To "Accelerate The Good" Through Donations…

Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced

IRVINE, Calif., Feb. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — 

Kia Motors To "Accelerate The Good" Through Donations To High School Football Programs Impacted By The Pandemic
  • Campaign is an extension of Kia’s «Accelerate The Good» charitable initiatives which includes college scholarships, homeless youth assistance, and pandemic relief
  • Kia’s new «The Game Must Go On» creative elements; and a :30-second spot, entitled «The Bear & The Eagle» featuring the 2021 Sorento SUV, available at YouTube.com/Kia

As America readies for the action of the field this Sunday, Kia Motors America today announced an all-out blitz in support of America’s youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic. After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, Kia will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programs across the country.

The first high school recipient is Woodrow Wilson High School in Camden, N.J. With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates. Additional high school football programs will be added to the campaign and announced over the coming weeks.

«Football is America’s game, and this Sunday will provide the welcome break we all need from the pandemic. As we thought about it more, we realized Kia could use this as an opportunity to help high school players keep working toward their dreams of someday being on football’s biggest stage,» said Russell Wager, vice president, marketing, Kia Motors America. «Kia is continuing to help young people in need get back some of their pre-pandemic lives. We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love.»

Supporting high school football teams is the latest extension of Kia Motors’ «Accelerate The Good» charitable initiative, which began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education. At the onset of the pandemic in 2020, Kia continued these efforts by making two separate $1 million donations to organizations that support America’s homeless youth population. In addition to the monetary donations, Kia Team Member volunteers assembled personal protective equipment (PPE) at Kia’s manufacturing plant in Georgia, ultimately delivering more than 550,000 face shields to hospitals and medical centers across the country.

«We’re honored and humbled to accept such a wonderful donation from Kia Motors,» said, Camden City School Superintendent, Katrina McCombs. «Our children and student-athletes deserve every opportunity to compete in the classroom and on the athletic fields. We know first-hand that this generous donation will help restore and elevate our football program for some very deserving student-athletes.»

Additional campaign elements include a :30-second video, «The Game Must Go On,» which illustrates the impact cancelled sports programs can have on young people. A :30-second broadcast spot, entitled «The Bear & The Eagle,»  featuring the all-new 2021 Kia Sorento SUV will debut on network and cable outlets. The spot takes the viewer on a surreal journey into a wide variety of wilderness adventures while highlighting various features of Kia’s rugged and capable new SUV.

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1433691/Kia_Motors_Football_Team.jpg
Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

Kia Motors To «Accelerate The Good» Through Donations To High School Football Programs Impacted By The Pandemic

Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced

IRVINE, Calif., Feb. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — 

<img id="prnejpgd600left" title="Kia Motors To "Accelerate The Good" Through Donations…

Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced

IRVINE, Calif., Feb. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — 

Kia Motors To "Accelerate The Good" Through Donations To High School Football Programs Impacted By The Pandemic
  • Campaign is an extension of Kia’s «Accelerate The Good» charitable initiatives which includes college scholarships, homeless youth assistance, and pandemic relief
  • Kia’s new «The Game Must Go On» creative elements; and a :30-second spot, entitled «The Bear & The Eagle» featuring the 2021 Sorento SUV, available at YouTube.com/Kia

As America readies for the action of the field this Sunday, Kia Motors America today announced an all-out blitz in support of America’s youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic. After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, Kia will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programs across the country.

The first high school recipient is Woodrow Wilson High School in Camden, N.J. With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates. Additional high school football programs will be added to the campaign and announced over the coming weeks.

«Football is America’s game, and this Sunday will provide the welcome break we all need from the pandemic. As we thought about it more, we realized Kia could use this as an opportunity to help high school players keep working toward their dreams of someday being on football’s biggest stage,» said Russell Wager, vice president, marketing, Kia Motors America. «Kia is continuing to help young people in need get back some of their pre-pandemic lives. We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love.»

Supporting high school football teams is the latest extension of Kia Motors’ «Accelerate The Good» charitable initiative, which began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education. At the onset of the pandemic in 2020, Kia continued these efforts by making two separate $1 million donations to organizations that support America’s homeless youth population. In addition to the monetary donations, Kia Team Member volunteers assembled personal protective equipment (PPE) at Kia’s manufacturing plant in Georgia, ultimately delivering more than 550,000 face shields to hospitals and medical centers across the country.

«We’re honored and humbled to accept such a wonderful donation from Kia Motors,» said, Camden City School Superintendent, Katrina McCombs. «Our children and student-athletes deserve every opportunity to compete in the classroom and on the athletic fields. We know first-hand that this generous donation will help restore and elevate our football program for some very deserving student-athletes.»

Additional campaign elements include a :30-second video, «The Game Must Go On,» which illustrates the impact cancelled sports programs can have on young people. A :30-second broadcast spot, entitled «The Bear & The Eagle,»  featuring the all-new 2021 Kia Sorento SUV will debut on network and cable outlets. The spot takes the viewer on a surreal journey into a wide variety of wilderness adventures while highlighting various features of Kia’s rugged and capable new SUV.

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1433691/Kia_Motors_Football_Team.jpg
Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

Kia Motors To «Accelerate The Good» Through Donations To High School Football Programs Impacted By The Pandemic

IRVINE, Calif., Feb. 5, 2021 /PRNewswire/ — 

IRVINE, Calif., Feb. 5, 2021 /PRNewswire/ — 

  • Campaign is an extension of Kia’s «Accelerate The Good» charitable initiatives which includes college scholarships, homeless youth assistance, and pandemic relief
  • Kia’s new «The Game Must Go On» creative elements; and a :30-second spot, entitled «The Bear & The Eagle» featuring the 2021 Sorento SUV, available at YouTube.com/Kia

As America readies for the action of the field this Sunday, Kia Motors America today announced an all-out blitz in support of America’s youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic. After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, Kia will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programs across the country.

The first high school recipient is Woodrow Wilson High School in Camden, N.J. With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates. Additional high school football programs will be added to the campaign and announced over the coming weeks.

«Football is America’s game, and this Sunday will provide the welcome break we all need from the pandemic. As we thought about it more, we realized Kia could use this as an opportunity to help high school players keep working toward their dreams of someday being on football’s biggest stage,» said Russell Wager, vice president, marketing, Kia Motors America. «Kia is continuing to help young people in need get back some of their pre-pandemic lives. We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love.»

Supporting high school football teams is the latest extension of Kia Motors’ «Accelerate The Good» charitable initiative, which began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education. At the onset of the pandemic in 2020, Kia continued these efforts by making two separate $1 million donations to organizations that support America’s homeless youth population. In addition to the monetary donations, Kia Team Member volunteers assembled personal protective equipment (PPE) at Kia’s manufacturing plant in Georgia, ultimately delivering more than 550,000 face shields to hospitals and medical centers across the country.

«We’re honored and humbled to accept such a wonderful donation from Kia Motors,» said, Camden City School Superintendent, Katrina McCombs. «Our children and student-athletes deserve every opportunity to compete in the classroom and on the athletic fields. We know first-hand that this generous donation will help restore and elevate our football program for some very deserving student-athletes.»

Additional campaign elements include a :30-second video, «The Game Must Go On,» which illustrates the impact cancelled sports programs can have on young people. A :30-second broadcast spot, entitled «The Bear & The Eagle,»  featuring the all-new 2021 Kia Sorento SUV will debut on network and cable outlets. The spot takes the viewer on a surreal journey into a wide variety of wilderness adventures while highlighting various features of Kia’s rugged and capable new SUV.

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/kia-motors-to-accelerate-the-good-through-donations-to-high-school-football-programs-impacted-by-the-pandemic-301222922.html

SOURCE Kia Motors America