Categoría: Influencers

HeadsUp Signs Deal with Special Operations Charity Network on Major Fundraising Partnership

Raising Funds for US Military Veterans Groups, First Responders and Law Enforcement Agencies

LAS VEGAS, Jan. 4, 2021 /PRNewswire/ – HeadsUp Entertainment International Inc. (Pinksheets:HDUP.PK) announces today it has entered into a 10 year agreement with the Special Operations Charity Network, (SOCN a 501c3 non-profit corporation) to raise funds through its iFundraiser Platform.  The Agreement will allow the organizations to create a…

Raising Funds for US Military Veterans Groups, First Responders and Law Enforcement Agencies

LAS VEGAS, Jan. 4, 2021 /PRNewswire/ – HeadsUp Entertainment International Inc. (Pinksheets:HDUP.PK) announces today it has entered into a 10 year agreement with the Special Operations Charity Network, (SOCN a 501c3 non-profit corporation) to raise funds through its iFundraiser Platform.  The Agreement will allow the organizations to create a powerful network of gaming and lottery products to raise money through next generation media, live event and interactive technology campaigns supporting the backbone of many of the most trusted US institutions.

SOCN serves and empowers US Military, Veteran, Law Enforcement, and First Responder communities by strengthening their US elite families through support programs, financial relief and assistance. 

HeadsUp is pleased to be able to optimize and innovate today’s evolving challenges of raising funds for charities by limiting the risks of launching marketing efforts to drive campaigns.  The iFundraiser Platform combines the opportunities of licensed lottery, 50/50, sweepstakes and raffle products along with interactive technology and online licensed gaming leveraged through social media, television and global broadcast assets.

«We could not be more pleased to be able to bring the experience and knowledge of the HeadsUp team, the power of our media and gaming products and our proven success to an organization we hold in such high regard,» commented HeadsUp CEO Doug Wilson.  HeadsUp is compensated through a performance-based share of funds raised through its platforms, media and gaming assets.

The partnership and go to market strategy was developed by HeadsUp Chief Business Development Officer Mark Hutchinson through his decades of experience in raising over $2 Billion for various organizations and his long standing relationships with key members of the leadership team of SOCN.  Initial financial projections and models from the campaigns are looking to be very substantial.

«SOCN has been consistent in its service to our extended family of veterans raising funds every year given to individual cases and SOF centric charities that have made excellent use of the funds» commented SOCN Founder and CEO Douglas Scott.  «This project will bring SOCN and its partners to a completely new level where we can engage a far broader need and truly make a difference.»

A series of supporting contracts, partnerships and initiatives will be announced soon that will detail specifics of many of the 2021 campaigns which again will take away the risk and up-front costs for SOCN to launch campaigns using the latest technology and media strategies to raise substantial funds for its organizations on a performance-based compensation agreement.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global gaming operator and media company focusing on online gaming, online poker, eSports, sports betting, online lottery, mobile 50/50, charity fundraising platforms and blockchain based payment solutions.

About Special Operations Charity Network

SOCN’s Vision is a continuously funded mindfulness program «Find Your Tribe», that provides direct support to Veterans, Law Enforcement, and First Responders via specific activities that promote «staying in the moment» and providing a network of resources for our Veteran, Law Enforcement, and First Responder communities and their families which supports and empowers them to succeed!  Learn more at https://www.specopscharity.com/

Forward-Looking Statements:

This news release contains «forward-looking statements» within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as «estimate,» «expect,» «anticipate,» «projected,» «planned,» forecasted» and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.’s future operational or financial performance and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements because of new information, future events or otherwise.

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SOURCE HeadsUp Entertainment International Inc.

RevitaLash® Cosmetics anuncia una fórmula mejorada en su colección para el cabello

VENTURA, California, 4 de enero de 2021 /PRNewswire/ — RevitaLash® Cosmetics, líder de larga data y pionero en la categoría de belleza y cabello, anuncia la reformulación y mejora de su Colección para el cuidado del cabello. Conformada por un Champú voluminizador, un Acondicionador voluminizador y una Espuma para dar volumen al cabello, esta selección de tres productos complementará los productos galardonados para pestañas y cejas de la marca y ofrecerá una solución…

VENTURA, California, 4 de enero de 2021 /PRNewswire/ — RevitaLash® Cosmetics, líder de larga data y pionero en la categoría de belleza y cabello, anuncia la reformulación y mejora de su Colección para el cuidado del cabello. Conformada por un Champú voluminizador, un Acondicionador voluminizador y una Espuma para dar volumen al cabello, esta selección de tres productos complementará los productos galardonados para pestañas y cejas de la marca y ofrecerá una solución inigualable para revitalizar el cabello fino y la pérdida de cabello en hombres y mujeres.

RevitaLash Cosmetics Logo

«Hemos asumido el compromiso de ofrecer los mejores resultados e ingredientes en todos nuestros productos», afirma el Dr. Michael Brinkenhoff, fundador y director ejecutivo de RevitaLash Cosmetics. «Al mejorar las fórmulas y prestar atención a las evaluaciones de los clientes, esperamos seguir inspirando la confianza de los usuarios con ingredientes más limpios y sencillos».

Con el objetivo de mejorar la salud general del cuero cabelludo, el champú y el acondicionador voluminizadores ahora contienen menos ingredientes, mientras que su alto rendimiento se mantiene intacto. Al seleccionar solo los mejores ingredientes, las fórmulas simplificadas limpian e hidratan para hacer que cada fibra capilar se sienta más nutrida y se vea más gruesa, y ofrecen una sensación energizante al cuero cabelludo y un aroma a limpio adecuado para ambos sexos.

La Espuma para dar volumen al cabello contiene el BioPeptin Complex® (complejo de biopéptidos) patentado de la marca, que aplica los mismos principios científicos que se pueden encontrar en el galardonado tratamiento acondicionador y revitalizador para pestañas RevitaLash® Advanced, los cuales, tal como está comprobado, estimulan la vitalidad del cabello, mejoran la elasticidad para combatir el quiebre y contribuyen al acondicionamiento.

Estas fórmulas renovadas, con pruebas clínicas, revisadas por dermatólogos, ahora veganas, libres de gluten y sin crueldad animal tienen todo lo que el usuario necesita y ningún elemento indeseable. Ideal para abordar las necesidades del cabello fino y la pérdida de cabello, la colección para el Cuidado del cabello de RevitaLash Cosmetics revive las fibras capilares que han sufrido daños debido al procesamiento excesivo o al estrés químico o ambiental.

Disponible en todo el mundo desde diciembre de 2020, la Colección para el Cuidado del cabello de RevitaLash Cosmetics tendrá precios de entre 36 y 175 dólares estadounidenses.

Acerca de RevitaLash ® Cosmetics
RevitaLash Cosmetics es un líder mundial en el desarrollo de productos avanzados de belleza para pestañas, cejas y cabello. Establecida en 2006, la colección incluye a los galardonados RevitaLash® Advanced acondicionador de pestañas y RevitaBrow® Advanced acondicionador de cejas, y está disponible en consultorios médicos, spas, salones y vendedores especializados de más de 70 países. RevitaLash Cosmetics apoya iniciativas sin fines de lucro en la lucha contra el cáncer de mama y dona una porción de sus ganancias a la investigación e iniciativas de capacitación, a fin de dar respaldo comunitario a la problemática del cáncer de mama durante todo el año, no solamente en octubre. Para obtener más información, visite: www.revitalash.com. [RevitaLash Advanced no está disponible en California]

Logotipo: https://mma.prnewswire.com/media/1216896/RevitaLash_Cosmetics_Logo.jpg  

 

FUENTE RevitaLash Cosmetics

Obsession Has Many Names

PLANO, Texas, Jan. 4, 2021 /PRNewswire/ — Sneakerhead, audiophile, fashionista, gamer … these people are «all in» on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled «All In,» the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

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PLANO, Texas, Jan. 4, 2021 /PRNewswire/ — Sneakerhead, audiophile, fashionista, gamer … these people are «all in» on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled «All In,» the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

«The IS customer is our youngest, most fiercely authentic yet,» said Lisa Materazzo, vice president of Lexus marketing. «The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.»

Rather than casting actors, the campaign features eight micro-influencers. The first spot, «Names,» moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.  Another spot, «Vanity Plates,» demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure connection with all consumers, unique ads were created to further explore the meaning of «all in» for Asian, Black, Hispanic and LGBTQ markets.

«Names» and «Vanity Plates» will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go «all in.»

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road.  The series debuts today.
  • Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  • Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

Additional media partnerships will roll out in the coming months. For more information on the new IS, visit https://www.lexus.com/models/IS.

About Lexus
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/lexusvehicles
www.instagram.com/lexususa
https://www.pinterest.com/lexususa 

Note to Editors: Lexus product information and images are available online via our news media website http://LexusNewsroom.com.

MEDIA CONTACTS:

Amanda Roark                     
469-292-2636                       
amanda.roark@lexus.com    

Erin Schneider
310-469-4901
erin.schneider@teamone-usa.com

 

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SOURCE Lexus

La campaña de Toyota «La Vida Sienna» celebra los momentos espontáneos de la vida

PLANO, Texas, 4 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — ¡La vida aventurera le espera! La campaña «La Vida Sienna» (The Sienna Life), que se lanza el día de hoy, da la bienvenida a una miniván redefinida y versátil, con un diseño audaz, opción a tracción permanente en las cuatro ruedas y mejoras de eficiencia en combustible: la totalmente nueva Toyota Sienna 2021 y totalmente híbrida.

Conozca aquí el comunicado de prensa multicanal interactivo: <a target="_blank"…

PLANO, Texas, 4 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — ¡La vida aventurera le espera! La campaña «La Vida Sienna» (The Sienna Life), que se lanza el día de hoy, da la bienvenida a una miniván redefinida y versátil, con un diseño audaz, opción a tracción permanente en las cuatro ruedas y mejoras de eficiencia en combustible: la totalmente nueva Toyota Sienna 2021 y totalmente híbrida.

Conozca aquí el comunicado de prensa multicanal interactivo: https://www.multivu.com/players/Spanish/8829951-toyota-the-sienna-life-campaign/

«La nueva campaña está inspirada en nuestros clientes que viven su ‘vida Sienna’ al máximo, en diferentes momentos de sus vidas y a través de actividades variadas», expresó Cynthia Tenhouse, vicepresidente de Marketing de Vehículos y Comunicaciones de Toyota Motor North America. «Esperamos que la campaña ‘La Vida Sienna’ invite al público a descubrir nuevas formas de apreciar los momentos especiales de la vida, sin importar lo grandes o pequeños que sean».

La campaña totalmente integrada de la Sienna se desarrolló de acuerdo al modelo de marketing de amplia trayectoria Total Toyota (T2) de la marca, considerando completamente las principales audiencias transculturales en los Estados Unidos.  Las campañas de Toyota se integran a través de un resumen, una idea creativa y un plan de medios, y crean un enfoque cohesivo de marketing que incluye comunicación multicultural y la totalidad del modelo comercial.  El equipo de agencias del T2 incluye a Saatchi & Saatchi, Burrell Communications, Conill Advertising e Intertrend, con ZenithMedia comprando medios en TV y exteriores.

La campaña presenta un estilo unificado a través de todas las piezas creativas elaboradas por las agencias del T2, los cuales se destacan a continuación:

Entre las piezas creadas por Saatchi & Saatchi y dirigidas por Dave Meyers, «Lakeside» presenta un grupo de amigas que de manera espontánea se detienen en la carretera para saltar a un lago frío después de que una de ellas las retara a todas, una de ellas elige quedarse y disfrutar de la comodidad del Sienna. «Lucky» muestra varios amigos que llegan a un concierto en modo full VIP, incluyendo el personal de seguridad abriéndoles paso al estacionamiento preferencial justo afuera de la entrada a los camerinos.

En «Bold Statement,» creado por Burrell Communications y dirigido por The Mill, una pareja buena onda toma la «ruta panorámica» para conducir por la ciudad y permitir que los demás aprecien de cerca su Sienna de gran estilo.

Conill desarrolló dos piezas: «Phone» y «Cold», que resaltan las capacidades de tracción en las cuatro ruedas de la nueva Sienna y le permite a los pasajeros vivir momentos memorables al aire libre. En «Phone», los amigos van a un bosque en busca de una aventura extraordinaria, pero tienen que abandonar rápidamente al descubrir que los osos realmente pueden estar en las cavernas. En «Cold», la aventura de una pareja los lleva más lejos, hasta un ambiente más frío de lo que habían planeado, demostrando las capacidades de tracción en las cuatro ruedas de la Sienna y la combinación de millas por galón (MPG) superior para su categoría. Las piezas fueron dirigidas por Nicolai Fuglsig.

Intertrend creó dos piezas para la campaña: «Marathon», donde una familia utiliza funcionalidades únicas de la Sienna para revivir momentos de su drama coreano favorito; y «Team Outing», que resalta una nueva forma de trabajar remotamente y redefine el equilibrio entre la vida y el trabajo gracias a lo que la Sienna tiene para ofrecer. Estas piezas fueron dirigidas por Gevorg Karensky. 

Espacios en medios
«La Vida Sienna» es una campaña completamente integrada que se extiende a lo largo de televisión lineal, videos digitales, contenidos digitales, programática, redes sociales, audio y exteriores. La programación en espacios de alta demanda y deportivos incluye la NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games en WillowTV y otros. Los contenidos digitales y en video incluyen socios como Condé Nast, Refinery29, Tastemade, Hulu y Hulu Latino, Pinterest, PopSugar, Thrillist, Mira the Royal Detective de Disney, DisneyNow y otros. Algunas alianzas incluyen Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed,Hola!, Amazon y Spotify, entre otras. En redes sociales se usan Facebook, Instagram, Pinterest, Twitter y Reddit.

Las piezas de la campaña «La Vida Sienna» se pueden verse aquí. Para obtener imágenes y créditos, por favor haga clic aquí.

Acerca de la Toyota Sienna 2021
Diseñada, creada y ensamblada en los Estados Unidos, la totalmente nueva Toyota Sienna 2021 eleva el estándar en estilo, seguridad, comodidad, versatilidad y eficiencia en combustible para su segmento. Con un tren motriz híbrido estándar y una serie de nuevas tecnologías y comodidades, la Sienna de cuarta generación viene en cinco versiones diferentes; LE, XLE, XSE, Limited y Platinum, y ya está disponible en los concesionarios.

Algunas de sus principales especificaciones son:

  • Tren motriz híbrido estándar con EPA estimado de 36 MPG combinadas, líder en la categoría
  • Tracción permanente en las cuatro ruedas disponible para todas las versiones
  • Ruedas de 20 pulgadas disponibles
  • 10 bolsas de aire estándar
  • Toyota Safety Sense 2.0 estándar con freno de mano automático
  • Monitor de puntos ciegos estándar en todas las versiones
  • Disponible con ambas puertas deslizantes eléctricas y compuerta trasera eléctrica, con función de apertura y cierre activada por sensor de pie.
  • Disponible con asientos superdeslizables largos y asientos tipo capitán con reposapiés integrado
  • Equipada para todas las facetas de la vida con una capacidad de carga de hasta 3,500 libras
  • Inversor de potencia de 1500 W con doble salida a modo opcional de fábrica

Acerca de Toyota
Toyota (NYSE:TM) ha sido parte del tejido cultural de los Estados Unidos durante más de 60 años y está comprometida con el desarrollo de la movilidad sostenible de última generación a través de sus marcas Toyota y Lexus, además de sus casi 1,500 concesionarios. 

Toyota ha creado una enorme cadena de valor y emplea directamente a más de 36,000 personas en los Estados Unidos. La compañía ha contribuido con el diseño, la ingeniería y el ensamblaje de primera clase de más de 30 millones de automóviles y camiones en sus 9 plantas de fabricación, que para 2021 serán 10 una vez que entre en operación su empresa conjunta de producción en Alabama.

Para ayudar a inspirar a la próxima generación para que siga una carrera en campos basados en STEM, incluido el de la movilidad, Toyota lanzó su centro de educación virtual en www.TourToyota.com que ofrece una experiencia de inmersión y la oportunidad de visitar muchas de sus instalaciones de fabricación en los Estados Unidos. Este centro también incluye una serie de lecciones y planes de estudio gratuitos basados en STEM a través de los socios de la Fundación Toyota de los Estados Unidos, excursiones virtuales y mucho más. Para obtener más información acerca de Toyota, visite www.toyotanewsroom.com.

Contactos para los medios:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi para Toyota
702-234-9517
kimberly.harms@saatchi.com

Para preguntas de clientes, por favor comuníquese al teléfono: 800-331-4331

FUENTE Toyota Motor North America

Toyota’s «The Sienna Life» Campaign Celebrates Life’s Spontaneous Moments

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: <a target="_blank"…

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8829951-toyota-the-sienna-life-campaign/

«The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,» said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. «We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.»

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, «Lakeside» features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. «Lucky» shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In «Bold Statement,» created by Burrell Communications and directed by The Mill, a hip couple takes the «scenic route» on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, «Phone» and «Cold,» that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In «Phone,» friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In «Cold,» a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: «Marathon,» where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and «Team Outing,» which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements
«The Sienna Life» is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé Nast, Refinery29, Tastemade, Hulu and Hulu Latino, Pinterest, PopSugar, Thrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

«The Sienna Life» spots are available for viewing here. For images and credits, please click here.

About the 2021 Toyota Sienna
Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20″ Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com

For customer inquiries, please call: 800-331-4331

SOURCE Toyota Motor North America

The Second Annual Award Ceremony for International Video Contest of My China Story held in Yantai

BEIJING, Jan. 4, 2021 /PRNewswire/ — Nearing the end of 2020, an eventful year for most, China International Publishing Group (CIPG) hosts the My China Story award ceremony for excellent films created by foreigners both abroad and living in China. Content creators from around the world document their lives and experiences in China through filming short videos.

 

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BEIJING, Jan. 4, 2021 /PRNewswire/ — Nearing the end of 2020, an eventful year for most, China International Publishing Group (CIPG) hosts the My China Story award ceremony for excellent films created by foreigners both abroad and living in China. Content creators from around the world document their lives and experiences in China through filming short videos.

 

 

The event begins with the screening event where guests gather to view 33 award-winning short films, getting the opportunity to view the «China Stories» experienced by other foreigners just like themselves.

After the screening, everyone headed upstairs to participate in the seminar, where several guests took the stage and shared ideas for improving how we document our experiences in or with China and how we go about sharing our stories with the world. At the seminar, video creator, Leo, from Germany, shares with us his first time in China nearly 40 years ago in 1984 and his reflections about life in China at that time. Father-son YouTube duo from the UK, Lee and Oli Barrett, also relate their experience filming and visiting the «enormous» Three Gorges Dam for the first time.

Downstairs, Liu Bianjing, a university student in China from Cameroon Africa, prepares to take the stage. He claims to be one of the best, if not the best, foreign singers of traditional Chinese Henan Opera; previously having won second prize on television competing against Chinese singers.

The grand prize is revealed by the host, awarding RMB30,000 to the first prize winner for their film about the magnificent annual gala performance and the tight-knit community of workers in a Chinese factory.

The video follows American host, Jack, who takes us through the ceremony showing us the most interesting, note-worthy highlights. We get a chance to talk to content creators and briefly hear exactly what it is they do in China that makes their own experience so unique.

Video – https://youtu.be/84QodFUB6hA
Logo – https://mma.prnewswire.com/media/1156746/China_Matters_Logo.jpg

 

China Matters Logo

 

Contact: Jack Klumpp
Tel: +8610-26538513
Email: jack_klumpp@yahoo.com

Cision View original content:http://www.prnewswire.com/news-releases/the-second-annual-award-ceremony-for-international-video-contest-of-my-china-story-held-in-yantai-301200218.html

SOURCE China Matters

Toyota’s «The Sienna Life» Campaign Celebrates Life’s Spontaneous Moments

PLANO, Texas, Jan. 4, 2021 /PRNewswire/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: <a target="_blank"…

PLANO, Texas, Jan. 4, 2021 /PRNewswire/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8829951-toyota-the-sienna-life-campaign/

«The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,» said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. «We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.»

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, «Lakeside» features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. «Lucky» shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In «Bold Statement,» created by Burrell Communications and directed by The Mill, a hip couple takes the «scenic route» on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two spots, «Phone» and «Cold,» that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In «Phone,» friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In «Cold,» a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: «Marathon,» where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and «Team Outing,» which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky. 

Media Placements
«The Sienna Life» is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé Nast, Refinery29, Tastemade, Hulu and Hulu Latino, Pinterest, PopSugar, Thrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

«The Sienna Life» spots are available for viewing here. For images and credits, please click here.

About the 2021 Toyota Sienna
Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20″ Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com

For customer inquiries, please call: 800-331-4331

 

 

 

“Lucky” is one of two spots by Saatchi & Saatchi, from “The Sienna Life” campaign.

 

The spot “Phone” from Toyota’s new 2021 Sienna campaign was created by Conill Advertising.

 

“The Sienna Life” campaign features the spot “Bold Statement” by Burrell Communications.

 

“Marathon,” created by Intertrend, features Toyota’s all-hybrid, all-new 2021 Sienna.

 

 

Cision View original content:http://www.prnewswire.com/news-releases/toyotas-the-sienna-life-campaign-celebrates-lifes-spontaneous-moments-301199743.html

SOURCE Toyota Motor North America

La campaña de Toyota «La Vida Sienna» celebra los momentos espontáneos de la vida

PLANO, Texas, 4 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — ¡La vida aventurera le espera! La campaña «La Vida Sienna» (The Sienna Life), que se lanza el día de hoy, da la bienvenida a una miniván redefinida y versátil, con un diseño audaz, opción a tracción permanente en las cuatro ruedas y mejoras de eficiencia en combustible: la totalmente nueva Toyota Sienna 2021 y totalmente híbrida.

Conozca aquí el comunicado de prensa multicanal interactivo: <a target="_blank"…

PLANO, Texas, 4 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — ¡La vida aventurera le espera! La campaña «La Vida Sienna» (The Sienna Life), que se lanza el día de hoy, da la bienvenida a una miniván redefinida y versátil, con un diseño audaz, opción a tracción permanente en las cuatro ruedas y mejoras de eficiencia en combustible: la totalmente nueva Toyota Sienna 2021 y totalmente híbrida.

Conozca aquí el comunicado de prensa multicanal interactivo: https://www.multivu.com/players/Spanish/8829951-toyota-the-sienna-life-campaign/

«La nueva campaña está inspirada en nuestros clientes que viven su ‘vida Sienna’ al máximo, en diferentes momentos de sus vidas y a través de actividades variadas», expresó Cynthia Tenhouse, vicepresidente de Marketing de Vehículos y Comunicaciones de Toyota Motor North America. «Esperamos que la campaña ‘La Vida Sienna’ invite al público a descubrir nuevas formas de apreciar los momentos especiales de la vida, sin importar lo grandes o pequeños que sean».

La campaña totalmente integrada de la Sienna se desarrolló de acuerdo al modelo de marketing de amplia trayectoria Total Toyota (T2) de la marca, considerando completamente las principales audiencias transculturales en los Estados Unidos.  Las campañas de Toyota se integran a través de un resumen, una idea creativa y un plan de medios, y crean un enfoque cohesivo de marketing que incluye comunicación multicultural y la totalidad del modelo comercial.  El equipo de agencias del T2 incluye a Saatchi & Saatchi, Burrell Communications, Conill Advertising e Intertrend, con ZenithMedia comprando medios en TV y exteriores.

La campaña presenta un estilo unificado a través de todas las piezas creativas elaboradas por las agencias del T2, los cuales se destacan a continuación:

Entre las piezas creadas por Saatchi & Saatchi y dirigidas por Dave Meyers, «Lakeside» presenta un grupo de amigas que de manera espontánea se detienen en la carretera para saltar a un lago frío después de que una de ellas las retara a todas, una de ellas elige quedarse y disfrutar de la comodidad del Sienna. «Lucky» muestra varios amigos que llegan a un concierto en modo full VIP, incluyendo el personal de seguridad abriéndoles paso al estacionamiento preferencial justo afuera de la entrada a los camerinos.

En «Bold Statement,» creado por Burrell Communications y dirigido por The Mill, una pareja buena onda toma la «ruta panorámica» para conducir por la ciudad y permitir que los demás aprecien de cerca su Sienna de gran estilo.

Conill desarrolló dos piezas: «Phone» y «Cold», que resaltan las capacidades de tracción en las cuatro ruedas de la nueva Sienna y le permite a los pasajeros vivir momentos memorables al aire libre. En «Phone», los amigos van a un bosque en busca de una aventura extraordinaria, pero tienen que abandonar rápidamente al descubrir que los osos realmente pueden estar en las cavernas. En «Cold», la aventura de una pareja los lleva más lejos, hasta un ambiente más frío de lo que habían planeado, demostrando las capacidades de tracción en las cuatro ruedas de la Sienna y la combinación de millas por galón (MPG) superior para su categoría. Las piezas fueron dirigidas por Nicolai Fuglsig.

Intertrend creó dos piezas para la campaña: «Marathon», donde una familia utiliza funcionalidades únicas de la Sienna para revivir momentos de su drama coreano favorito; y «Team Outing», que resalta una nueva forma de trabajar remotamente y redefine el equilibrio entre la vida y el trabajo gracias a lo que la Sienna tiene para ofrecer. Estas piezas fueron dirigidas por Gevorg Karensky. 

Espacios en medios
«La Vida Sienna» es una campaña completamente integrada que se extiende a lo largo de televisión lineal, videos digitales, contenidos digitales, programática, redes sociales, audio y exteriores. La programación en espacios de alta demanda y deportivos incluye la NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games en WillowTV y otros. Los contenidos digitales y en video incluyen socios como Condé Nast, Refinery29, Tastemade, Hulu y Hulu Latino, Pinterest, PopSugar, Thrillist, Mira the Royal Detective de Disney, DisneyNow y otros. Algunas alianzas incluyen Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed,Hola!, Amazon y Spotify, entre otras. En redes sociales se usan Facebook, Instagram, Pinterest, Twitter y Reddit.

Las piezas de la campaña «La Vida Sienna» se pueden verse aquí. Para obtener imágenes y créditos, por favor haga clic aquí.

Acerca de la Toyota Sienna 2021
Diseñada, creada y ensamblada en los Estados Unidos, la totalmente nueva Toyota Sienna 2021 eleva el estándar en estilo, seguridad, comodidad, versatilidad y eficiencia en combustible para su segmento. Con un tren motriz híbrido estándar y una serie de nuevas tecnologías y comodidades, la Sienna de cuarta generación viene en cinco versiones diferentes; LE, XLE, XSE, Limited y Platinum, y ya está disponible en los concesionarios.

Algunas de sus principales especificaciones son:

  • Tren motriz híbrido estándar con EPA estimado de 36 MPG combinadas, líder en la categoría
  • Tracción permanente en las cuatro ruedas disponible para todas las versiones
  • Ruedas de 20 pulgadas disponibles
  • 10 bolsas de aire estándar
  • Toyota Safety Sense 2.0 estándar con freno de mano automático
  • Monitor de puntos ciegos estándar en todas las versiones
  • Disponible con ambas puertas deslizantes eléctricas y compuerta trasera eléctrica, con función de apertura y cierre activada por sensor de pie.
  • Disponible con asientos superdeslizables largos y asientos tipo capitán con reposapiés integrado
  • Equipada para todas las facetas de la vida con una capacidad de carga de hasta 3,500 libras
  • Inversor de potencia de 1500 W con doble salida a modo opcional de fábrica

Acerca de Toyota
Toyota (NYSE:TM) ha sido parte del tejido cultural de los Estados Unidos durante más de 60 años y está comprometida con el desarrollo de la movilidad sostenible de última generación a través de sus marcas Toyota y Lexus, además de sus casi 1,500 concesionarios. 

Toyota ha creado una enorme cadena de valor y emplea directamente a más de 36,000 personas en los Estados Unidos. La compañía ha contribuido con el diseño, la ingeniería y el ensamblaje de primera clase de más de 30 millones de automóviles y camiones en sus 9 plantas de fabricación, que para 2021 serán 10 una vez que entre en operación su empresa conjunta de producción en Alabama.

Para ayudar a inspirar a la próxima generación para que siga una carrera en campos basados en STEM, incluido el de la movilidad, Toyota lanzó su centro de educación virtual en www.TourToyota.com que ofrece una experiencia de inmersión y la oportunidad de visitar muchas de sus instalaciones de fabricación en los Estados Unidos. Este centro también incluye una serie de lecciones y planes de estudio gratuitos basados en STEM a través de los socios de la Fundación Toyota de los Estados Unidos, excursiones virtuales y mucho más. Para obtener más información acerca de Toyota, visite www.toyotanewsroom.com.

Contactos para los medios:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi para Toyota
702-234-9517
kimberly.harms@saatchi.com

Para preguntas de clientes, por favor comuníquese al teléfono: 800-331-4331

FUENTE Toyota Motor North America

Toyota’s «The Sienna Life» Campaign Celebrates Life’s Spontaneous Moments

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: <a target="_blank"…

PLANO, Texas, Jan. 4, 2021 /PRNewswire-HISPANIC PR WIRE/ — The adventurous life awaits! «The Sienna Life» campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8829951-toyota-the-sienna-life-campaign/

«The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,» said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. «We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.»

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, «Lakeside» features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. «Lucky» shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In «Bold Statement,» created by Burrell Communications and directed by The Mill, a hip couple takes the «scenic route» on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, «Phone» and «Cold,» that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In «Phone,» friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In «Cold,» a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: «Marathon,» where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and «Team Outing,» which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements
«The Sienna Life» is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé Nast, Refinery29, Tastemade, Hulu and Hulu Latino, Pinterest, PopSugar, Thrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

«The Sienna Life» spots are available for viewing here. For images and credits, please click here.

About the 2021 Toyota Sienna
Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20″ Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com

For customer inquiries, please call: 800-331-4331

SOURCE Toyota Motor North America

Bluegreen Water Technologies’ Innovative Solution Against Toxic Algae Has Been Approved For Commercial Use In California

SACRAMENTO, Calif., Jan. 4, 2021 /PRNewswire/ — BlueGreen Water Technologies, Ltd. («BlueGreen»), a global water tech company, announced that the California Department of Pesticide Regulation had approved its proprietary algaecide, Lake Guard® Oxy, for commercial application in <span…

SACRAMENTO, Calif., Jan. 4, 2021 /PRNewswire/ — BlueGreen Water Technologies, Ltd. («BlueGreen»), a global water tech company, announced that the California Department of Pesticide Regulation had approved its proprietary algaecide, Lake Guard® Oxy, for commercial application in California.

In the past year, Californians witnessed a marked increase in the number, frequency, and severity of toxic algal blooms (aka ‘blue green algae’ and ‘red tide’) throughout many of the state’s lakes as well as on its coasts. Lake Guard Oxy’s commercial availability now enables California state, local officials, and private lake owners to combat these toxic blooms with a green, cost-effective, rapid solution that works to restore aquatic ecosystems.

BlueGreen’s Lake Guard Oxy can be applied to any body of water using a simple application process that takes only a few hours to take effect. Due to the unique formulation, BlueGreen’s product, when applied, is carried autonomously by the water’s natural current movement. Lake Guard granules ‘lock horns’ with toxic algal aggregates and selectively eliminate them by triggering the cyanobacteria’s natural ‘suicide’ response, thereby enabling beneficial species to thrive in the vacated ecological vacuum created.

«As global warming continues to threaten our waterways and aquatic ecosystems, it is more important than ever to restore our earth’s most precious resource – water,» said BlueGreen CEO, Eyal Harel. «The State of California’s commercial application certification means that the treatment and even prevention of toxic algal blooms are now within reach.»

BlueGreen Water Technologies products are US EPA-approved and NSF/ANSI/CAN 60 certified for treatment in drinking water.

BlueGreen completed its first U.S. treatment at Chippewa Lake, (330 acres, 1.3 km2), the largest inland natural lake in Ohio in Aug. 2019. The treatment broke 5 years of high toxicity levels in the lake, which remains free of toxic algae ever since. The company has also had global success in Nanhu Lake in Yueyang, China, (3,000 acres, 12 km2), and Roodeplaat Dam, South Africa, (1,100 acres, 4.4 km2). Most recently, the company was retained by the State of Florida for an emergency deployment, designed to prevent the buildup of cyanobacteria and its proliferation from Lake Okeechobee through the C-44 21 miles’ long canal into Florida’s waterways. It is currently in the process of remediating and preventing future algal blooms in Florida’s Lake Minneola (2,000 acres, 8km2).

About BlueGreen Water Technologies, Ltd.
BlueGreen Water Technologies, Ltd. («BlueGreen») is a privately-owned global watertech company dedicated to developing and implementing novel solutions to water-related problems. BlueGreen‘s portfolio currently consists of two commercially available products, Lake Guard™ Blue and Lake Guard™ Oxy, both are EPA-Approved and meet the NSF/ANSI/CAN 60 standard for drinking water. The company‘s products are designed to eliminate cyanobacterial toxic blooms, commonly known as «blue green algae,» leaving no trace in the water. BlueGreen is further developing new powerful monitoring capabilities designed to support local communities to timely identify and treat early stages of algal blooms and avoid the ramifications of a full-blown blooms. For more information, please visit www.bgtechs.com, and connect with the company on LinkedIn, Facebook, and Instagram.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/bluegreen-water-technologies-innovative-solution-against-toxic-algae-has-been-approved-for-commercial-use-in-california-301199834.html

SOURCE BlueGreen Water Technologies, Ltd.