Ricardo – Página 5 – Multisitio 2

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

<img…

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: «At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.»

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said «Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.»

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: «Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.»

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: «We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.»

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

Toyota Research Institute and Stanford University’s Dynamic Design Lab Study How to Improve Automotive Safety

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

LOS ALTOS, Calif., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash? Researchers at Toyota Research Institute are working with <span…

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

The engineers are conducting research into how to bring together the instincts of professional drivers and automated driving technology. Their goal is to design a new level of active safety technology and share it broadly so that Toyota and other auto manufacturers can deploy it on the road.

«Every day, there are deadly vehicle crashes that result from extreme situations where most drivers would need superhuman skills to avoid a collision,» said Gill Pratt, TRI CEO and Chief Scientist at Toyota Motor Corporation (TMC). «The reality is that every driver has vulnerabilities, and to avoid a crash, drivers often need to make maneuvers that are beyond their abilities. Through this project, TRI will learn from some of the most skilled drivers in the world to develop sophisticated control algorithms that amplify human driving abilities and keep people safe. This is the essence of the Toyota Guardian™ approach.»

Every year, car crashes result in nearly 40,000 fatalities in the United States, and about 1.25 million fatalities worldwide. Toyota’s goal is to reduce that number to zero. While most crashes occur in mundane situations, in other situations drivers may need to make maneuvers that take their vehicle close to and, at times, exceed normal limits of handling. When faced with wet or slippery roads for instance, professional drivers may choose to ‘drift’ the car through a turn.

«Since 2008, our lab has taken inspiration from human race car drivers in designing algorithms that enable automated vehicles to handle the most challenging emergencies,» said Professor Chris Gerdes of Stanford University’s Dynamic Design Laboratory. «Through this research, we have the opportunity to move these ideas much closer to saving lives on the road.»

TRI has supported the Dynamic Design Lab’s research for many years. The current project draws upon Stanford’s published paper, «Opening New Dimensions: Vehicle Motion Planning and Control using Brakes while Drifting,» in which Stanford researchers demonstrated advanced drifting on MARTY, an electrified, automated DeLorean. Stanford’s experimental results produced a proof-of-concept architecture capable of controlling a rear-wheel drive vehicle in a drift using brakes, steering and propulsion. TRI is now applying this architecture to vehicle platforms, including the GR Supra.

TRI is also engaging Toyota’s engineering expertise in motorsports and advanced development. Toyota Racing Development (TRD U.S.A., Inc.) in the United States is providing valuable technical and experiential know-how in motorsports and drifting. Separately, TRI is also working with Toyota Motor Corporation’s Vehicle Dynamics Control Team — based in Japan — to apply the drifting architecture for future Toyota vehicles.

About Toyota Research Institute
Toyota Research Institute (TRI), established in 2015, aims to develop active vehicle safety and automated driving technologies, robotics, and other human amplification technology. Led by Dr. Gill Pratt, TRI’s researchers use artificial intelligence to benefit society and improve the human condition by creating a future where everyone has the freedom to move, engage, and explore. TRI is based in the United States, with offices in Los Altos, California, Cambridge, Massachusetts, and Ann Arbor, Michigan. For more information about TRI, please visit http://tri.global.

Media Contacts

Stephen Hughes
Communications Manager
Toyota Research Institute
Stephen.Hughes@tri.global
650-422-8947

Wendy Rosen
Communications Dir.
Toyota Research Institute
Wendy.Rosen@tri.global
650-284-6429

Photo – https://mma.prnewswire.com/media/1420275/1_TRI_EVDC_Action.jpg
Logo – https://mma.prnewswire.com/media/534539/Toyota_Research_Institute_Logo.jpg

SOURCE Toyota Research Institute

2021 Honda Ridgeline Arriving Next Month Ready to Rumble with Rugged New Look

TORRANCE, Calif., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — The 2021 Honda Ridgeline begins arriving at Honda dealerships on Feb. 2, with bold new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and standard torque-vectoring i-VTM4^® all-wheel drive give it the capability to tackle challenging trails and treacherous roads with class-leading ride and handling….

The 2021 Honda Ridgeline begins arriving at Honda dealerships on Feb. 2, with bold new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and standard torque-vectoring i-VTM4® all-wheel drive give it the capability to tackle challenging trails and treacherous roads with class-leading ride and handling. Manufacturer’s Suggested Retail Prices (MSRP) start at $36,490.

Ridgeline continues to bring unmatched versatility, including the segment’s largest interior for passengers and gear, a brilliantly versatile bed featuring the class-exclusive In-Bed Trunk^® lockable storage compartment, and best-in-class standard AWD model payload capacity.

For the 2021 model year, Ridgeline features all-new sheet metal from the front roof pillars forward, including a new hood with a pronounced power bulge, a new squared off nose and upright grille, and new front fenders. Flanking the grille are new, brighter LED headlights bisected by the crossbar atop the grille, which is painted gloss black on Sport trims and Black Edition, and is chrome plated on RTL and RTL-E. The body-color lower front bumper further accentuates the Ridgeline’s tough new look with a prominent skid plate and broad side vents that create air curtains to route air through the bumper and around the front tires and wheels to improve aerodynamic performance. A reshaped rear bumper exposes aggressive new twin exhaust outlets, and all Ridgeline trims feature tougher looking 18-inch wheels and an additional 20 mm of track width to give Ridgeline a broader, more planted stance. New tires top off the more rugged look with a more aggressive sidewall and shoulder design. Ridgeline also adds a new Radiant Red Metallic to its exterior color palette.

A new HPD Package was developed in collaboration with Honda Performance Development (HPD), Honda’s U.S.-based racing company, and adds a unique grille treatment, an HPD emblem, black fender flares, aggressive bronze-colored wheels, and special HPD graphics on the side of the bed—for a suggested retail price of $2,800. It’s one of four new post-production option packages available on all Ridgeline trims that include Utility ($1,465), Function ($270), and Function+ ($1,315).

Inside, the 2021 Ridgeline adds a physical volume knob for the audio system, and wireless phone charging. Plus, all Ridgeline trims get new contrast stitching on the seats; Sport trims add new cloth seat inserts; and Sport, RTL and RTL-E trims have new dash, steering wheel and center console accents. Ridgeline’s spacious cabin offers top-class passenger comfort and rear-seat legroom, with a flat floor and foldaway 60/40-split rear seat bottoms, offering enhanced flexibility for carrying long and tall items in the cabin.

A 280-horsepower, 3.5-liter direct-injected VTEC^® V6 backed by a smooth and responsive 9-speed automatic transmission powers every 2021 Honda Ridgeline, with i-VTM4^® torque-vectoring all-wheel drive now standard across the lineup. The i-VTM4^® system automatically sends up to 70 percent of the engine’s 262 lb.-ft. (SAE net) of torque to the rear wheels and continuously apportions 100 percent of that torque between the left and right rear wheels based on driving conditions at each wheel. Ridgeline’s standard Intelligent Traction Dynamics System further optimizes power delivery and distribution in various conditions, including snow, pavement, mud and sand.

All 2021 Honda Ridgelines come standard with the Honda Sensing^® suite of safety and driver-assistive technologies, featuring Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), and Adaptive Cruise Control (ACC). Ridgeline also targets top-class collision safety ratings from National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS), including an NCAP 5-star Overall Vehicle Score, a «GOOD» rating in all IIHS collision tests, and a «SUPERIOR» IIHS rating for front crash prevention.

2021 Ridgeline Pricing & EPA Data

Model / Trim	MSRP¹	MSRP¹ Including $1,175 Destination Charge	EPA Mileage Rating² (City/Hwy/Combined)
Ridgeline Sport	$36,490	$37,665	18 / 24 / 21
Ridgeline RTL	$39,470	$40,645	18 / 24 / 21
Ridgeline RTL-E	$42,420	$43,595	18 / 24 / 21
Ridgeline Black Edition	$43,920	$45,095	18 / 24 / 21

About Honda

Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO2 emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The Honda lineup includes the Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight hybrid, and the Clarity Fuel Cell and Clarity Plug-In Hybrid.

Honda has been producing automobiles in America for 38 years and currently operates 19 major manufacturing facilities in North America. In 2020, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally-sourced parts.

For More Information

Additional media information including detailed pricing features and high-resolution photography of 2020 and 2021 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

¹MSRP excluding tax, license, registration, $1,175 destination charge and options. Dealer prices may vary.

²Based on 2021 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

Photo – https://mma.prnewswire.com/media/1420478/01_2021_Honda_Ridgeline_RTL_E_with_HPD_Package___Sized.jpg
Logo – https://mma.prnewswire.com/media/1420477/Honda_Logo_Logo.jpg

SOURCE American Honda Motor Co., Inc.

Kia Sorento Named SUV Of The Year At The 2021 Latin Flavor Cars Of The Year Awards

IRVINE, Calif., Jan. 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — The 2021 Kia Sorento SUV has earned the title of «SUV of the Year» in the 2021 Latin Flavor Cars of the Year Awards by Puros Autos, one of the leading automotive news websites for Hispanics in the U.S. and Latin America. This new award recognizes vehicles that resonate with and meet the specific needs of the Hispanic community such as outstanding reliability, a strong value proposition, interior space,…

«Our vehicles have universal appeal among car buyers of all ethnicities, but we are especially proud to resonate with this important demographic and win this debut,» said Sean Yoon, president & CEO, Kia Motors America, Kia Motors North America. «That the Sorento has earned the interest and loyalty of this audience is a testament to our world-class model line-up.»

The all-new Kia Sorento takes on a completely new design, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions. Kia’s signature ‘tiger-nose’ grille has been reinterpreted, displaying a wider shape which organically extends into and wraps around the integrated headlamps on each side, giving the all-new Sorento a confident and mature front fascia. Inside, the roomy and attractive cabin introduces premium-quality materials, cutting-edge infotainment and comfort technologies, and a stunning new design.

«We are proud to name the Kia Sorento winner in the SUV category for our first Latin Flavor Cars of the Year Awards,» said Enrique Kogan, Founder and Publisher of Puros Autos. The Kia Sorento has consistently been a Latino favorite for many reasons, including overall quality and reliability, convenience, safety technology for this tech savvy group, the space needed for larger Latino families and the dynamic and luxurious style we all love – all at an affordable price.»

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Photo – https://mma.prnewswire.com/media/1419553/2021_Kia_Sorento_SUV.jpg
Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

Kia Telluride Named The Car Connection’s Best Family Car To Buy 2021

Wildly Popular SUV Maintains Stronghold On All Competitors

– Telluride celebrates award from TCC for second consecutive year

– Recognizable silhouette praised for high style and family friendliness

IRVINE, Calif., Jan. 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — The Kia Telluride has been named The Car Connection’s Best Family Car to Buy for 2021, marking the second time the big and boxy SUV has earned high marks from TCC editors. Last year,…

Wildly Popular SUV Maintains Stronghold On All Competitors

– Telluride celebrates award from TCC for second consecutive year

– Recognizable silhouette praised for high style and family friendliness

Kia Telluride named The Car Connection’s Best Family Car to Buy 2021.

«It is with great honor that we accept this award for the Telluride, which continues to cement its status as an icon every day with its long list of accomplishments,» said Sean Yoon, president & CEO, Kia Motors America, Kia Motors North America. «The Telluride is the poster child of Kia’s incredible transformation and earning praise from the auto experts at TCC for a second year in a row validates our efforts and commitment to making award winning products.»

Best Car To Buy 2021 focuses on the everyday vehicle that best balances value, fuel efficiency, safety, interior spaciousness, quality, design, and driving dynamics. Editors choose the winners after a year of test driving more than 100 new 2021 vehicles priced under $50,000.

«The Telluride was a clear winner again this year, after having won our Best Car To Buy 2020 award,» said Martin Padgett, editorial director for Internet Brands Automotive. «It’s stylish and spacious, technologically advanced and user-friendly, and a pace-setter among three-row family vehicles.»

With the Telluride launched as an all-new vehicle for 2020, the 2021 Telluride received minor enhancements along with a special Nightfall Edition, which features blacked out elements that lend the three-row SUV an even more commanding presence on the road. The 2021 Telluride starts at $32,190.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Photo – https://mma.prnewswire.com/media/1419088/Kia_Motors_America_Telluride.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

Honda Leads Full-Line Automakers in Fuel Efficiency and Lowest CO2 Emissions According to U.S. EPA Trends Report

WASHINGTON, Jan. 8, 2021 /PRNewswire-HISPANIC PR WIRE/ — Continuing a more than 40-year history of fuel-efficiency leadership, Honda ranks as the most fuel-efficient full-line automaker in America in a new report from the U.S. Environmental Protection Agency (EPA) released on Wednesday. Honda has the highest fleet average fuel economy and lowest CO₂ emissions of any full-line automaker for the 2019 model year (MY2019), the latest year for which full data is available, forming the basis of…

The 2020 EPA Automotive Trends Report ranked Honda first among full-line automakers and second overall with a U.S. fleet average «real world» fuel economy of 28.9 miles per gallon (mpg), a five-year improvement of 1.9 mpg, and 4 mpg higher than the industry average for MY2019. Similarly, Honda’s fleet average CO₂ emissions was 307 grams/mile, an improvement of 22 grams/mile from 2014 results and 49 grams/mile lower (better) than the industry average for the 2019 model year.

The EPA’s very first ranking of America’s most fuel efficient vehicles in 1976 had the Honda Civic ranked number one, and subsequent reports have consistently shown Honda among the leaders in EPA’s annual fuel efficiency measurements. That means that for more than 40 years, Honda has made fuel efficiency a priority in its products.

In 2020, Honda set a new all-time record for sales of electrified vehicles in America, growing sales by 4.5% amid significant market challenges.

In an effort to reduce CO₂ emissions, globally, Honda intends for two-thirds of its automobile sales to be electrified by 2030 and is making substantial investments for the production of electrified vehicles in America¹, including the recently-refreshed Accord Hybrid, CR-V Hybrid, Insight and the Acura NSX hybrid supercar.

Honda’s Commitment to the Environment

Based on its vision of «Blue Skies for our Children,» Honda is working to advance technologies that address society’s environmental and energy concerns. The company intends for electrified vehicles to comprise two-thirds of its global automobile sales by 2030. In North America, the Honda Electrification Initiative will see Honda’s electrified powertrain technologies applied to an expanding portfolio of cars and light trucks in the years ahead. Honda’s electrified vehicle lineup today includes the Accord Hybrid, CR-V Hybrid and Honda Insight, and the Clarity series.

Honda is working to reduce the environmental impact of its products throughout their life cycle, including reducing waste, emissions and further improving the energy efficiency of producing, distributing and selling Honda and Acura products in North America. This includes a 93 percent reduction in waste sent to landfills from Honda plants in North America.

Through its «green purchasing» and «green dealer» initiatives, the company also is working to promote more environmentally responsible business practices with its more than 600 original equipment suppliers and 1,300 retail dealer partners.

¹ Using domestic and globally sourced parts.

Photo – https://mma.prnewswire.com/media/1396617/2020_EPA_Automotive_Trends_Report_Manufacturer_Ranking.jpg

Logo – https://mma.prnewswire.com/media/477245/HONDALOGO_Logo.jpg

SOURCE American Honda Motor Co., Inc.

Kia unveils new logo and global brand slogan to ignite its bold transformation for the future

SEOUL, South Korea, Jan. 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

<img id="prnejpgf0a6left" title="Kia…

The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.

«Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,» said Ho Sung Song, Kia’s President and CEO. «The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.»

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.’ The dazzling display can be seen on the Kia Global YouTube channel: https://youtu.be/s61_IsjqLzc

A new brand purpose and strategy to be revealed on January 15
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14). The event can be viewed on the Kia Global YouTube channel.

The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.

Kia Motors Corporation – about us
Kia Motors Corporation (www.kia.com) is a world-class mobility experience provider that seeks to inspire its customers through movement. Founded in 1944, Kia has been in the ‘movement’ industry for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around.
For more information, visit the Kia Global Media Center at www.kianewscenter.com

Logo – https://mma.prnewswire.com/media/1395385/Kia_Logo.jpg

SOURCE Kia Motors America

Trucks & Electrified Vehicles Propel American Honda to Strong 2020 Finish

TORRANCE, Calif., Jan. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ —

<img src="https://mma.prnewswire.com/media/1395217/2021_Honda_Passport.jpg" title="American Honda announced December and Q4 auto sales today, with solid gains by Honda and Acura trucks. The…

TORRANCE, Calif., Jan. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ —

	American Honda			Honda			Acura
	Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
Q4	366,068	138,925	227,143	41,329	11,069	30,260	324,739	127,856	196,833
	-8.9%	-13.4%	-5.9%	-7.3%	-8.3%	-7.5	-9.1%	-14%	-5.7%
	Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
Dec.	136,467	48,833	87,634	15,648	3,788	11,860	120,819	45,045	75,774
	-0.1%	-6%	+3.6%	-3%	-10.5%	-0.3%	+0.3%	-5.6%	+4.2%

«While 2020 was a year of unprecedented challenges, through the efforts of our Honda and Dealer associates and the continuing loyalty of our customers, we were able to deliver 1.3 million vehicles,» said Dave Gardner, executive vice president of National Operations at American Honda. «As the world continues to cope with the global pandemic, we remain optimistic that things will improve soon and look forward to the upcoming launches of critical all-new products like the Honda Civic and Acura MDX.»

	BRAND REPORT
Sales Highlights		Notes
Honda wrapped a globally-challenging year on a positive note with a 4.2% December gain for trucks, plus a new record for electrified vehicles and a double record for Passport. • Led by strong sales of the CR-V Hybrid (24,406) and Accord Hybrid (18,229), Honda posted record sales of electrified vehicles for the third straight year, totaling 62,982 in 2020. • Passport set a new all-time annual sales record of nearly 40,000 units, plus record December sales of 4,344 units. • CR-V remained Honda’s best-selling vehicle, as sales topped 300,000 units for the 8^th straight year, on sales of 333,502 units. • Civic posted strong sales of 261,225 in 2020 to lead all compact cars and remain the best-selling model to millennial and first-time buyers.			The boldly redesigned 2021 Ridgeline signals a new design direction to more effectively communicate the rugged capabilities of Honda light trucks and SUVs. The Civic Type R LE just launched as the ultimate street-legal Honda, the perfect capstone to the unparalleled success of the retail best-selling 10^th gen Civic.
	BRAND REPORT
Sales Highlights		Notes
Acura completed 2020 with strong December sales performances, both at the gateway to the lineup with ILX and at the top with MDX which posted its best month since August 2018. 2021 promises to be an exciting year with the arrival of the fourth-gen MDX and the return of Type-S performance variants. • ILX enjoyed another strong month in December with sales of 1,417 units, gaining 8.6% for the month. • Acura SUV sales topped 100,000 units for the 7^th straight year. • RDX sales surpassed the 50,000 mark for the 6^th consecutive year with total sales of 52,785 units in 2020.			The all-new 2021 TLX is the quickest, best-handling and most well-appointed sedan in Acura history, and just earned the highest safety rating from IIHS: TOP SAFETY PICK+. As the new brand flagship, the 2022 MDX represents a quantum leap forward as the most premium, performance-focused and technologically sophisticated Acura SUV ever.


	American Honda Vehicle Sales for December 2020
						Month-to-Date					Year-to-Date
						December 2020	December 2019	DSR % Change**		MoM % Change	December 2020	December 2019	DSR % Change**	YoY % Change
	American Honda Total					136,467	136,566	-10.8%		-0.1%	1,346,788	1,608,170	-16.8%	-16.3%
	Total Car Sales					48,833	51,952	-16.1%		-6.0%	549,701	706,463	-22.7%	-22.2%
	Total Truck Sales					87,634	84,614	-7.5%		3.6%	797,087	901,707	-12.2%	-11.6%
	Honda				Total Car Sales	45,045	47,718	-15.7%		-5.6%	513,319	663,973	-23.2%	-22.7%
	Honda				Total Truck Sales	75,774	72,715	-7.0%		4.2%	696,486	786,812	-12.1%	-11.5%
	Acura				Total Car Sales	3,788	4,234	-20.1%		-10.5%	36,382	42,490	-14.9%	-14.4%
	Acura				Total Truck Sales	11,860	11,899	-11.0%		-0.3%	100,601	114,895	-13.0%	-12.4%
	* Total Domestic Car Sales					44,083	46,070	-14.6%		-4.3%	492,335	603,197	-18.9%	-18.4%
	Domestic	Car		Honda Division		40,367	41,908	-14.0%		-3.7%	457,008	561,726	-19.2%	-18.6%
				Acura Division		3,716	4,162	-20.3%		-10.7%	35,327	41,471	-15.4%	-14.8%
	* Total Domestic Truck Sales					87,633	84,122	-7.0%		4.2%	796,444	879,432	-10.0%	-9.4%
	Domestic	Truck		Honda Division		75,773	72,223	-6.3%		4.9%	695,843	764,537	-9.6%	-9.0%
				Acura Division		11,860	11,899	-11.0%		-0.3%	100,601	114,895	-13.0%	-12.4%
	Total Import Car Sales					4,750	5,882	-27.9%		-19.2%	57,366	103,266	-44.8%	-44.4%
	Import	Car		Honda Division		4,678	5,810	-28.1%		-19.5%	56,311	102,247	-45.3%	-44.9%
				Acura Division		72	72	-10.7%		0.0%	1,055	1,019	2.9%	3.5%
	Total Import Truck Sales					1	492	-99.8%		-99.8%	643	22,275	-97.1%	-97.1%
	Import	Truck		Honda Division		1	492	-99.8%		-99.8%	643	22,275	-97.1%	-97.1%
				Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total					120,819	120,433		-10.4%	0.3%	1,209,805	1,450,785	-17.2%	-16.6%
	Honda	Car	ACCORD			19,509	19,682		-11.5%	-0.9%	199,458	267,567	-25.9%	-25.5%
			CIVIC			21,047	22,913		-18.0%	-8.1%	261,225	325,650	-20.3%	-19.8%
			CLARITY			551	805		-38.9%	-31.6%	4,215	11,654	-64.1%	-63.8%
			CR-Z			0	0		0.0%	0.0%	1	2	-50.3%	-50.0%
			FIT			2,705	2,609		-7.4%	3.7%	32,488	35,414	-8.9%	-8.3%
			INSIGHT			1,233	1,709		-35.6%	-27.9%	15,932	23,686	-33.2%	-32.7%
		Car
		Truck	CR-V			38,120	36,098		-5.7%	5.6%	333,502	384,168	-13.8%	-13.2%
			HR-V			8,428	9,199		-18.2%	-8.4%	84,027	99,104	-15.8%	-15.2%
			ODYSSEY			8,701	8,734		-11.1%	-0.4%	83,409	99,113	-16.4%	-15.8%
			PASSPORT			4,344	3,677		5.5%	18.1%	39,567	36,085	8.9%	9.6%
			PILOT			13,054	11,250		3.6%	16.0%	123,813	135,008	-8.9%	-8.3%
			RIDGELINE			3,127	3,757		-25.7%	-16.8%	32,168	33,334	-4.1%	-3.5%
		Truck
	Acura Division Total					15,648	16,133		-13.4%	-3.0%	136,983	157,385	-13.5%	-13.0%
	Acura	Car	ILX			1,417	1,305		-3.1%	8.6%	13,414	14,685	-9.2%	-8.7%
			NSX			14	10		25.0%	40.0%	128	238	-46.6%	-46.2%
			RLX / RL			72	72		-10.7%	0.0%	1,055	1,019	2.9%	3.5%
			TLX			2,285	2,847		-28.3%	-19.7%	21,785	26,548	-18.5%	-17.9%
		Car
		Truck	MDX			6,040	5,636		-4.3%	7.2%	47,816	52,019	-8.7%	-8.1%
			RDX			5,820	6,263		-17.0%	-7.1%	52,785	62,876	-16.6%	-16.0%
		Truck
	Selling Days					28	25				309	307
	**** Electrified Vehicles					8,498	4,700		61.4%	80.8%	64,792	61,978	3.9%	4.5%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.

Photo – https://mma.prnewswire.com/media/1395217/2021_Honda_Passport.jpg
PDF – https://mma.prnewswire.com/media/1395218/Honda_December_Q4_2020_Sales.pdf
Logo – https://mma.prnewswire.com/media/477245/HONDALOGO_Logo.jpg

SOURCE American Honda Motor Co., Inc.

The «Cars of the Year 2021», with a Latin flavor

By Enrique Kogan – Syndicate Auto News Wire

MIAMI, Jan. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — This 2021 will be a year of great changes in the automotive industry. Automotive companies with smart executives know that before them they have a market of powerful Hispanics, which has the highest purchasing power in Latin America.

<a…

By Enrique Kogan – Syndicate Auto News Wire

Twenty-five percent of the population in the main market is Hispanic. The automotive strategy must be directed towards them. The latest Hispanic new vehicle registration data shows that year-over-year sales volume growth has been higher for Hispanics than for non-Hispanics, and this trend continues to grow.

The growth of the Hispanic market is outpacing the general market by almost 3 to 1, Hispanics buy one of four cars sold in the United States.

Just as there are colors for taste, Hispanics also have their taste in different car models.

To achieve this, we plan to present the «Latin Flavor Car of the Year» at the Miami Auto Show as the «Car of the Year » with a Latin flavor. With the change of the event date, from the editorial office of www.purosautos.com, the leading car site for Hispanics in the United States, we have presented the list digitally.

The «Cars of the Year» with a Latin flavor:

Sedan:
2021 Hyundai Elantra

The Elantra is slightly longer and wider than the previous year’s model. It has a sleeker roofline and arrow-shaped styling lines along its sides that add distinctive character.

Inside, there’s more legroom and the rear area has a new redesigned instrument panel with two digital displays placed side by side, giving an impart of a distinctive European luxury sedan vibe. The new Elantra is sure to appeal to Hispanics who want a comfortable, safe and reliable model.

SUV:
2021 Kia Sorento

The 2021 Kia Sorento has been a winner among the Hispanic community since its first appearance. It brings more interior space than its predecessor and new powertrain options, including a hybrid and a plug-in. Within the Hispanic community, there are models of the brand that are sold as «hot cakes».

The 2021 Sorento is the latest beneficiary of the brand’s latest style trends, which are setting sales records in times of the pandemic, such as the Telluride and K5. Kia is the carmaker that has suffered the least in 2020, as others have had repercussions from Covid 19, and that is due to the massive support of the Hispanic community.

Pick up:
2021 Honda Ridgeline

The Ridgeline is a smooth ride, innovative storage options, quiet and comfortable interior make it stand out in its class that highlights toughness. This style has gone against the robust appearance of those preferred by Hispanics, such as, the Toyota Tacoma and the Chevrolet Colorado. Honda intended to change that perception, and gave a distinctive touch to the 2021 Ridgeline model, which will surely be very close to the taste of our Hispanic community.

Electric EV:
2021 Ford Mustang Mach-E

The Mustang Mach-E is the first Ford designed specifically as an electric vehicle. The automaker with the blue oval has already sold the production of the year, and among the buyers are thousands of Hispanics eager for their first electric vehicle, with the iconic name.

The same size as a Ford Escape, the Mustang Mach-E combines typical SUV proportions with details and characteristics of typical Mustang styling. The driving experience of the Mach-E is good enough that this electric model bears the iconic sports car name.

If Ford wanted to captivate the Hispanic community with an electric vehicle that is eye-catching, it is already doing so with the new Mustang Mach-E.

Sports car:
2021 Chevrolet Corvette

The Corvette delivers impressive performance, with European supercar speed, mid-engine exotic flair, exquisite interior, and all at a low price that brings it closer to the taste of the discerning Hispanic supercar consumer.

The Corvette is a true supercar that can withstand the commute,and takes it with comfort and speed wherever you go. It looks like a European sports car and I don’t think you can get more performance for the money you pay for it.

Photo – https://mma.prnewswire.com/media/1395005/2021.jpg
Photo – https://mma.prnewswire.com/media/1395006/elantra5.jpg
Photo – https://mma.prnewswire.com/media/1395007/Sorento_2021.jpg
Photo – https://mma.prnewswire.com/media/1395008/2021_ridgeline.jpg
Photo – https://mma.prnewswire.com/media/1395009/Mustang_Mach_E_08.jpg
Photo – https://mma.prnewswire.com/media/1395010/2021_Chevrolet_Corvette_Stingray.jpg
Logo – https://mma.prnewswire.com/media/1034108/Puros_Autos_Logo.jpg

SOURCE Puros Autos

Toyota Motor North America Reports December 2020, Year-End Sales

PLANO, Texas, Jan. 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — Toyota Motor North America (TMNA) today reported December 2020 sales of 249,601 vehicles, an increase of 20.4 percent on a volume basis and up 7.5 percent on a daily selling rate (DSR) basis compared to December 2019.

<img id="prnejpgbb5aleft" title=" " border="0"…

For calendar year 2020, TMNA reported sales of 2,112,941 vehicles, a decrease of 11.3 percent on a volume and a decrease of 11.9 percent on a DSR basis.

Toyota division posted December sales of 211,378 vehicles, up 22.9 percent on a volume basis and up 9.7 percent on a DSR basis. For the year, Toyota reported sales of 1,837,900 vehicles, down 11.9 percent on a volume basis and down 12.4 percent on a DSR basis.

Lexus division posted December sales of 38,223 vehicles, up 8.2 percent on a volume basis and down 3.4 percent on a DSR basis. For the year, Lexus reported sales of 275,041 vehicles, down 7.7 percent on a volume basis and down 8.3 percent on a DSR basis.

December 2020 and Year-End Highlights

TMNA:

Number one manufacturer of alternative vehicles sales – hybrids, electrified vehicles, fuel cells – for 21 consecutive years
December hybrid sales totaled 50,649 vehicles, an increase of 82.8 percent
2020 hybrid sales totaled 337,036 vehicles, an increase of 22.7 percent
Hybrid sales represented nearly 16 percent of TMNA’s 2020 sales volume
With the addition of the all-new Sienna, Venza and Mirai, TMNA now offers 14 hybrids, electrified and fuel cell vehicles in its lineup

Toyota Division:

Number one retail brand for the 9^th consecutive year
Division’s hybrid sales doubled in December; up 26.7 percent in 2020
Camry best-selling passenger car in the U.S. for 19^th consecutive year
RAV4 best-selling SUV in the U.S. for 4^th consecutive year
Tacoma best-selling small pickup for 16^th consecutive year; December sales up 39.7 percent
Sienna December sales up 45.2 percent
Pickup sales up 39.5 percent in December
Tundra December sales up 39.1 percent
SUV sales up 28.5 percent in December
All-time best-ever December: division light vehicle sales, division hybrid sales, division light trucks sales, total Highlander, total Rav4, Highlander hybrid, Corolla hybrid, Tacoma, 4Runner
All-time best-ever month: Tacoma, 4Runner, Highlander hybrid, RAV4 Prime, Corolla hybrid, total hybrid sales, total light truck sales

Lexus Division:

December sales of 38,223 vehicles represents the best month in 2020
Luxury utility vehicles (LUV) best-ever December sales of 29,578 vehicle
Passenger cars December sales up 14 percent, represent the best month in 2020
December hybrid sales of 5,730 vehicles represents an all-time best-ever month
Total Lexus division hybrid sales up nearly 2 percent in 2020
UX and UX hybrid sales best-ever sales year
December best sales month in 2020: Total RX, total NX, GX, LX, IS, ES, LC, UX

Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Contact:
Victor Vanov
victor.vanov@toyota.com
469.292.1318

TOYOTA U.S. SALES SUMMARY
December 2020
	— CURRENT MONTH —				— CALENDAR YEAR TO DATE —

	2020	2019	DSR %	VOL %	2020	2019	DSR %	VOL %
TOTAL TMNA	249,601	207,373	7.5	20.4	2,112,941	2,383,349	-11.9	-11.3
TOTAL TOYOTA DIV	211,378	172,048	9.7	22.9	1,837,900	2,085,235	-12.4	-11.9
TOTAL LEXUS	38,223	35,325	-3.4	8.2	275,041	298,114	-8.3	-7.7
YARIS	141	932	-86.5	-84.9	6,437	21,916	-70.8	-70.6
COROLLA	25,409	23,742	-4.4	7.0	237,178	304,850	-22.7	-22.2
SUPRA	704	404	55.6	74.3	5,887	2,884	102.8	104.1
86 (INCL FR-S)	205	276	-33.7	-25.7	2,476	3,398	-27.6	-27.1
MIRAI	20	66	-72.9	-69.7	499	1,502	-67.0	-66.8
AVALON	1,913	1,844	-7.4	3.7	18,421	27,767	-34.1	-33.7
PRIUS	4,078	6,058	-39.9	-32.7	43,525	69,718	-38.0	-37.6
CAMRY	30,364	26,309	3.0	15.4	294,348	336,978	-13.2	-12.7
TOTAL TOYOTA DIV. CAR	62,834	59,632	-5.9	5.4	608,771	769,014	-21.3	-20.8
IS	2,289	1,171	74.5	95.5	13,600	14,920	-9.4	-8.8
RC	416	428	-13.2	-2.8	3,808	4,591	-17.6	-17.1
ES	5,101	5,025	-9.4	1.5	43,292	51,336	-16.2	-15.7
GS	85	265	-71.4	-67.9	2,560	3,378	-24.7	-24.2
LS	524	583	-19.8	-10.1	3,617	5,528	-35.0	-34.6
LC	230	114	80.1	101.8	1,325	1,219	8.0	8.7
TOTAL LEXUS CAR	8,645	7,586	1.7	14.0	68,205	80,975	-16.3	-15.8
TOTAL TMNA CAR	71,479	67,218	-5.1	6.3	676,976	849,989	-20.9	-20.4
SIENNA	7,513	5,176	29.6	45.2	42,885	73,585	-42.1	-41.7
C-HR	3,308	3,303	-10.6	0.2	42,936	48,930	-12.8	-12.3
RAV4	46,846	41,282	1.3	13.5	430,387	448,071	-4.6	-3.9
VENZA	4,495	0	0	0	13,073	9	0	0
HIGHLANDER	26,778	20,449	16.9	31.0	212,276	239,438	-11.9	-11.3
4RUNNER	16,869	11,529	30.6	46.3	129,052	131,888	-2.8	-2.2
SEQUOIA	1,048	876	6.8	19.6	7,364	10,289	-28.9	-28.4
LAND CRUISER	606	360	50.3	68.3	3,147	3,536	-11.6	-11.0
TOTAL TOYOTA DIV. SUV	99,950	77,799	14.7	28.5	838,235	882,162	-5.6	-5.0
TACOMA	28,957	20,727	24.7	39.7	238,806	248,801	-4.6	-4.0
TUNDRA	12,124	8,714	24.2	39.1	109,203	111,673	-2.8	-2.2
TOTAL TOYOTA DIV. PICKUP	41,081	29,441	24.6	39.5	348,009	360,474	-4.1	-3.5
TOTAL TOYOTA DIV. TRUCK	148,544	112,416	18.0	32.1	1,229,129	1,316,221	-7.2	-6.6
UX	1,848	1,933	-14.6	-4.4	16,962	16,725	0.8	1.4
NX	8,256	7,955	-7.3	3.8	55,784	58,715	-5.6	-5.0
RX	14,514	14,069	-7.9	3.2	101,059	111,036	-9.6	-9.0
GX	4,139	3,220	14.8	28.5	28,519	25,945	9.2	9.9
LX	821	562	30.4	46.1	4,512	4,718	-5.0	-4.4
TOTAL LEXUS TRUCK	29,578	27,739	-4.8	6.6	206,836	217,139	-5.4	-4.7
TOTAL TMNA TRUCK	178,122	140,155	13.5	27.1	1,435,965	1,533,360	-7.0	-6.4
Selling Days	28	25			309	307
DSR = Daily Selling Rate

*NA Built Vehicles
TOYOTA U.S. SALES SUMMARY
December 2020
	— CURRENT MONTH —				— CALENDAR YEAR TO DATE —
	2020	2019	DSR %	VOL %	2020	2019	DSR %	VOL %
COROLLA	12,192	13,451	-19.1	-9.4	116,915	154,355	-24.7	-24.3
CAMRY	30,364	26,308	3.1	15.4	294,342	336,392	-13.1	-12.5
AVALON	1,913	1,844	-7.4	3.7	18,421	27,767	-34.1	-33.7
YARIS SD (INCL YARIS IA)	72	241	-73.3	-70.1	2,454	19,730	-87.6	-87.6
YARIS HB	69	685	-91.0	-89.9	3,953	1,817	116.1	117.6
RAV4	39,336	30,148	16.5	30.5	322,908	256,458	25.1	25.9
HIGHLANDER	26,778	20,449	16.9	31.0	212,276	239,437	-11.9	-11.3
SIENNA	7,513	5,176	29.6	45.2	42,885	73,585	-42.1	-41.7
SEQUOIA	1,048	876	6.8	19.6	7,364	10,289	-28.9	-28.4
TACOMA	28,957	20,727	24.7	39.7	238,806	248,801	-4.6	-4.0
TUNDRA	12,124	8,714	24.2	39.1	109,203	111,673	-2.8	-2.2
ES	5,077	4,824	-6.0	5.2	42,961	45,099	-5.4	-4.7
RX	11,235	12,260	-18.2	-8.4	86,584	94,210	-8.7	-8.1
TOTAL	176,678	145,703	8.3	21.3	1,499,072	1,619,622	-8.0	-7.4
N.A VEHICLES % OF TOTAL	70.8%	70.3%			70.9%	68.0%
TOYOTA DIV. IMPORT CAR	18,224	17,103	-4.9	6.6	172,686	228,953	-25.1	-24.6
LEXUS IMPORT CAR	3,568	2,762	15.3	29.2	25,244	35,876	-30.1	-29.6
TOYOTA DIV NA BUILT CARS	44,610	42,529	-6.3	4.9	436,085	540,061	-19.8	-19.3
LEXUS NA BUILT CARS	5,077	4,824	-6.0	5.2	42,961	45,099	-5.4	-4.7
TOTAL TMNA CARS	71,479	67,218	-5.1	6.3	676,976	849,989	-20.9	-20.4
TOYOTA DIV. IMPORT TRUCK	32,788	26,326	11.2	24.5	295,687	375,969	-21.9	-21.4
LEXUS IMPORT TRUCK	18,343	15,479	5.8	18.5	120,252	122,929	-2.8	-2.2
TOYOTA DIV NA BUILT TRUCK	115,756	86,090	20.1	34.5	933,442	940,252	-1.4	-0.7
LEXUS NA BUILT TRUCK	11,235	12,260	-18.2	-8.4	86,584	94,210	-8.7	-8.1
TOTAL TMNA TRUCK	178,122	140,155	13.5	27.1	1,435,965	1,533,360	-7.0	-6.4
Selling Days	28	25			309	307



TOYOTA U.S. HYBRID SALES SUMMARY
December 2020
	— CURRENT MONTH —				— CALENDAR YEAR TO DATE —
	2020	2019	DSR %	VOL%	2020	2019	DSR %	VOL%
TOYOTA PRIUS HYBRID	4,078	6,058	-39.9	-32.7	43,525	69,718	-38.0	-37.6
TOYOTA COROLLA HYBRID	2,436	1,545	40.8	57.7	17,628	16,301	7.4	8.1
TOYOTA CAMRY HYBRID	4,600	2,247	82.8	104.7	33,826	26,043	29.0	29.9
TOYOTA AVALON HYBRID	753	571	17.7	31.9	6,714	6,552	1.8	2.5
TOYOTA MIRAI	20	66	-72.9	-69.7	499	1,502	-67.0	-66.8
TOYOTA SIENNA HYBRID	6,909	0	0	0	9,690	0	0	0
TOYOTA HIGHLANDER HYBRID	9,454	1,796	370.0	426.4	48,455	18,248	163.8	165.5
TOYOTA RAV4 HYBRID	11,104	10,127	-2.1	9.7	115,974	92,525	24.5	25.3
TOYOTA RAV4 PRIME	1,070	0	0	0	3,200	0	0	0
TOYOTA VENZA HYBRID	4,495	0	0	0	13,073	0	0	0
LEXUS ES HYBRID	1,138	1,054	-3.6	8.0	8,784	9,073	-3.8	-3.2
LEXUS GS HYBRID	0	0	0	0	1	7	-85.8	-85.7
LEXUS UX HYBRID	1,370	1,089	12.3	25.8	11,818	8,603	36.5	37.4
LEXUS NX HYBRID	1,434	1,230	4.1	16.6	9,358	9,651	-3.7	-3.0
LEXUS RX HYBRID	1,786	1,907	-16.4	-6.3	14,411	16,116	-11.2	-10.6
LEXUS LS HYBRID	0	20	-100	-100	66	187	-64.9	-64.7
LEXUS LC HYBRID	2	3	-40.5	-33.3	14	37	-62.4	-62.2
TOTAL TMNA HYBRID	50,649	27,713	63.2	82.8	337,036	274,572	22.0	22.7

TOTAL TOYOTA HYBRID	44,919	22,410	79.0	100.4	292,584	230,898	25.9	26.7
TOTAL LEXUS HYBRID	5,730	5,303	-3.5	8.1	44,452	43,674	1.1	1.8

Logo – https://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America