(English) Comscore Introduces Brand Safety Options to Combat Misinformation

RESTON, Va., Aug. 6, 2020 /PRNewswire/ — As the U.S. 2020 election season brings a likely proliferation of misleading and inaccurate information, both brands and political campaigns are seeking new tools to combat the threat posed by news that lacks credibility. To meet this critical need, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, has launched powerful new brand safety options that will better enable advertisers of all stripes to avoid appearing…