MIAMI and LOS ANGELES, Feb. 6, 2020 /PRNewswire/ — Sunday in Miami, COLORES audio-enhanced eyewear made its worldwide debut, as worn by proud Champion of Latino Gang J Balvin. J Balvin wore the new COLORES Sport model during halftime of «The Big Game» as he performed «Mi Gente» and «Que Calor».
COLORES de J Balvin is a collaboration between J Balvin and will.i.am that meets at the intersection of technology and fashion, by bringing consumers a new way to express themselves through audio-enhanced eyewear. Combining the cultural force of J Balvin and the futurism of will.i.am, COLORES is a ground-breaking, high-fashion product that converges sight and sound.
J Balvin: «Will is an innovative artist that I’ve admired for many years, so it was a real pleasure to first collaborate with him and BEP on ‘Ritmo (Bad Boys for Life).’ It’s been wonderful to now have the track become another #1 single and lead to a more creative partnership where we can fuse our shared interests in technology and fashion.»
Please visit www.coloresdejbalvin.com for more information about COLORES.
Principal Contact for COLORES:
J Balvin Contact:
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