«Reggaeton’s Global Ambassador» J BALVIN AND will.i.am PREVIEW COLORES, A COLLECTION OF AUDIO-ENHANCED, MODULAR, VOICE-CONTROLLED GLASSES IN MIAMI

MIAMI and LOS ANGELES, Feb. 6, 2020 /PRNewswire/ — Sunday in Miami, COLORES audio-enhanced eyewear made its worldwide debut, as worn by proud Champion of Latino Gang J Balvin. J Balvin wore the new COLORES Sport model during halftime of «The Big Game» as he performed «Mi Gente» and «Que Calor».

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MIAMI and LOS ANGELES, Feb. 6, 2020 /PRNewswire/ — Sunday in Miami, COLORES audio-enhanced eyewear made its worldwide debut, as worn by proud Champion of Latino Gang J Balvin. J Balvin wore the new COLORES Sport model during halftime of «The Big Game» as he performed «Mi Gente» and «Que Calor».

Photo credit: Orli Arias (@orliarias)

COLORES de J Balvin is a collaboration between J Balvin and will.i.am that meets at the intersection of technology and fashion, by bringing consumers a new way to express themselves through audio-enhanced eyewear. Combining the cultural force of J Balvin and the futurism of will.i.am, COLORES is a ground-breaking, high-fashion product that converges sight and sound.

J Balvin: «Will is an innovative artist that I’ve admired for many years, so it was a real pleasure to first collaborate with him and BEP on ‘Ritmo (Bad Boys for Life).’ It’s been wonderful to now have the track become another #1 single and lead to a more creative partnership where we can fuse our shared interests in technology and fashion.»

Please visit www.coloresdejbalvin.com for more information about COLORES.

Principal Contact for COLORES:
Lee Chan
Lee@bttns.com
917-553-7533

J Balvin Contact:
John Reilly
John.reilly@rogersandcowanpmk.com
212-878-5076

 

 

 

 

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