AXE® Launches Promposal Challenge with Rickey Thompson

ENGLEWOOD CLIFFS, New Jersey, May 8, 2020 /PRNewswire-HISPANIC PR WIRE/ — What comes before prom? The promposal of course! So even though prom won’t be IRL this year, AXE is helping keep the tradition alive by partnering with internet phenomenon Rick<a target="_blank"…

ENGLEWOOD CLIFFS, New Jersey, May 8, 2020 /PRNewswire-HISPANIC PR WIRE/ — What comes before prom? The promposal of course! So even though prom won’t be IRL this year, AXE is helping keep the tradition alive by partnering with internet phenomenon Rickey Thompson for a virtual promposal challenge.

On May 9, Rickey will launch the #bemyAXEdatecontest on Instagram. Interested high school students 16 and older can submit their most unique, laughable and jaw-dropping promposal videos on Instagram using #bemyAXEdatecontest for a chance to win an IG Live hangout with Rickey Thompson. That’s not all though, the winner and a friend will receive VIP access to the star-studded Teen Vogue Virtual Prom on Saturday, May 16, at 8PM ET.

«Prom is such a huge moment in teens’ lives, so AXE is proud to partner with Teen Vogue to provide much needed normalcy to students across the U.S.,» said AXE Brand Director Mark Lodwick. «It allows us to help make the moments leading up to prom, like Promposal, memorable no matter the times we’re in.»

Students attending the Teen Vogue Virtual Prom will also enjoy customized playlists, choreographed dances made for TikTok, thematic backdrops, a special surprise from Rickey, and more.

Can’t make it to prom? No worries, AXE will launch another interactive challenge via TikTok on May 16 inviting fans, at and outside of prom, to join the fun. To keep up to date with AXE’s prom activities, follow us on Instagram and TikTok (@axe).

Luis Galilei

About AXE®
AXE, the No. 1 men’s fragrance brand in the world*, champions individuality and self-expression by encouraging guys to embrace their personal style. With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE gives guys the tools to express what makes them unique, authentic and ultimately attractive to the world around them. Visit AXE at and follow us on Twitter, Instagram, Tumblr, and Facebook to get access to exclusive content, special promotions, and more.

*Source Euromonitor International Limited; Beauty and Personal Care 2017 edition; as per Men’s Deodorants & Men’s Fragrances retail value sales combined; UBN; 2016 data; Lynx includes all AXE/Lynx/Ego sales

About Unilever 
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 155,000 employees and generated sales of €51 billion in 2018. Over half (60%) of the company’s footprint is in developing and emerging markets. Unilever has around 400 brands found in homes all over the world, including Dove, Knorr, Dirt Is Good, Rexona, Hellmann’s, Lipton, Wall’s, Lux, Magnum, Axe, Sunsilk and Surf. 

Unilever’s Sustainable Living Plan (USLP) underpins the company’s strategy and commits to: 

Helping more than a billion people take action to improve their health and well-being by 2020. 
Halving the environmental impact of our products by 2030. 
Enhancing the livelihoods of millions of people by 2020. 
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. In 2018, the company’s Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017.

Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognised in 2019 as a leader in the Dow Jones Sustainability Index, and as the top ranked company in the GlobeScan/SustainAbility Global Corporate Sustainability Leaders survey, since 2011. 

For more information about Unilever and its brands, please visit  

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