NEW YORK, May 14, 2020 /PRNewswire/ — Budweiser is bringing the music you love, with stories you’ve never heard with the launch of a new interactive live music and storytelling series called «Budweiser Rewind». This Saturday, May 16, the iconic beer brand kicks off this new series starting with Black Eyed Peas performing live from Will.i.am’s studio in Los Angeles, CA. Concert-goers can tune in to watch on YouTube.
The livestream concert series will feature legendary headliners as they rewind through their greatest hits and share never-before-heard stories to inspire a better tomorrow. Budweiser will announce new artists on their social channels with new shows during which fans can help curate the setlist and ask questions directly to artists on social media.
«We know people are seeking comfort from familiar experiences during this time,» said Monica Rustgi, Vice President of Marketing for Budweiser. «Budweiser has a long standing relationship with live music – and we don’t want to skip a beat. We’ve uniquely designed Bud Rewind to draw the best elements of Budweiser Superfest, a 30-year long festival from 1980-2010, while acknowledging today’s shifts in live music viewing. We hope fans find comfort in the classics of the Black Eyed Peas and inspiration in their performance.»
The Budweiser Rewind series kicks-off with Black Eyed Peas Saturday May 16 at 5pm Los Angeles, 8pm New York, 9pm Sao Paulo, followed by other favorite nostalgic talent which will be announced over the following weeks. Fans can tune in globally for free on YouTube.
«Music is something that has always brought people together, even when they are physically apart. What better way to take in this new normal of a Saturday night than kicking back with some of your favorite Black Eyed Peas songs live in your home?,» says Black Eyed Peas. «We’ve missed our Peabodies and can’t wait to reconnect with them this weekend. Big love to Bud Rewind for providing this special platform.»
Even if our celebrations look a little different these days, we are always enjoying responsibly. If your plans at home involve drinking a beer, or two, make sure to pace yourself, hydrate between brews, and eat before or while drinking. For more information on the Budweiser Rewind series, follow Budweiser on Twitter, Instagram and Facebook.
About Anheuser-Busch InBev and Budweiser
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob Ultra®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 170,000 employees based in nearly 50 countries worldwide. For 2019, AB InBev’s reported revenue was 52.3 billion USD (excluding JVs and associates).
Budweiser, The King of Beers, is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley malt and a blend of premium hop varieties, Budweiser is an icon of optimism and celebration which is enjoyed in over 60 countries around the world and is committed to brewing every Budweiser with 100% renewable energy by 2025.
For media inquiries, please contact:
Alison Brod Marketing + Communications
BudGlobal@abmc-us.com
(212) 230-1800
AB InBev / Budweiser:
Fallon Buckelew
Fallon.Buckelew@ab-inbev.com
(310) 592-6319
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SOURCE Budweiser
