Mes: agosto 2020

NEW YORK and LONDON, Aug. 6, 2020 /PRNewswire/ — A new report commissioned by Periscope^® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital. Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue growth.

Retail reimagined: The new era for customer experience surveyed more than 2,500 consumers in France, Germany, the UK, and the US, to closely examine where the biggest changes in consumer behavior are happening. Conducted before and during the pandemic shutdowns, the report reveals three consumer trends: the appetite for digital is surging with no signs of slowing down, brand loyalty remains vulnerable, and a new premium on safety and convenience. In addition, the report shows a significant gap between what consumers want in shopping experience and what retailers are actually providing.

Consumers Want Tech-Forward Shopping Experiences

Whether it’s digital tools such as screen browsing, easy mobile payments, or ordering online with seamless curbside or in-store pickup, shoppers clearly want technology to elevate their in-store experience. The flight to digital and increased customer expectations have created new challenges for how retailers serve their customers.

Yet, in the first run of our survey, more than 35 percent of shoppers reported zero exposure to even the most talked-about or basic in-store technologies such as digital screen browsing and mobile or contactless payments. In the second run of the research in June, consumers were then asked which forms of communication/experience they would like to see offered by retailers in the near future. The top three findings in each market revealed a clear difference in cultural preferences:

• US: mobile payments—30 percent; mobile app orders—28 percent; apps to scan barcodes—25 percent
• UK: mobile app orders—34 percent; mobile payments—28 percent; self-identification at terminal—24 percent
• Germany: mobile payments—29 percent; self-identification at terminal—21 percent; apps to scan barcodes—20 percent
• France: mobile payments—22 percent; mobile app orders—21 percent; digital shelf labels for info—21 percent

An End to ‘Normal’ Shopping Decisions

Rather than sticking to familiar patterns and brands, consumers have embraced change amid great uncertainty. In the four countries surveyed, 40 percent of consumers said they tried new brands or made purchases with a new retailer between March and June 2020. Loyalty was particularly vulnerable in the US, where 46 percent of consumers made the switch, followed by 44 percent of their UK counterparts.

Consumers’ top reasons for making the switch across all four markets included competitive pricing and empathetic retailers that support their employees during the pandemic with initiatives such as increasing wages, giving extra sick leave, or paying for lost wages.

• Switched due to competitive pricing: US—51 percent; UK—48 percent; Germany—41 percent; France—36 percent
• Switched to a «caring» retailer or brand: In the US and France, almost a third of consumers (27 percent and 26 percent) cited this as a reason for switching brands while 19 percent of UK and 17 percent of German shoppers considered this important.

Safety and Convenience Become Even More Critical

New concerns such as safety and hygiene are now top of mind. More than 50 percent of respondents say they want stores to follow guidelines to help keep shoppers and employees safe, such as the installation of plexiglass at the checkout, the use of masks, and availability of hand sanitizers, while 59 percent say it’s important for stores not to be too crowded.

Also, frictionless experience is now even more important. Consumers being able to find what they’re looking for quickly and easily has increased in importance in every country (by 14 percent in the UK, 11 percent in the US, 10 percent in Germany, and 7 percent in France) since March, and was ranked among their top three browsing priorities. This ability was especially valued by 65 percent of US consumers, 59 percent of UK consumers, 52 percent of German consumers, and 47 percent of French consumers. Additionally, 52 percent of shoppers questioned in early June stated that fast checkout was an important part of a great purchasing experience.

New E-Commerce Expectations

E-commerce spending has surged during the shutdowns, as the appetite for digital and contactless ways of shopping has intensified. In the US, it was up more than 30 percent from the beginning of March through mid-April, compared to the same period the previous year.^[1] In all four countries surveyed, we observed higher shopping activity in several categories during the shutdowns. Categories with the biggest uptick were apparel (in the US and UK), children’s products (US, UK, Germany), beauty (US), and grocery (US).

While free delivery and returns and fast delivery continue to be the important features for consumers when purchasing online, several digital attributes did skyrocket in value during the crisis. The importance of informative product descriptions and clear product images at a time when consumers couldn’t see, feel, or test products in a store ranked as one of the top three factors for a great online browsing experience in all the countries surveyed. UK consumers led the charge with 70 percent of post-shutdown respondents ranking this as a key consideration (up 23 percent from pre-shutdown), followed by 57 percent in Germany (up 12 percent), 56 percent in the US (up 13 percent), and 51 percent of French shoppers (up 13 percent).

«While disruption and fierce competition are certainly nothing new for retailers, the pace and intensity of COVID-19-related change and their effect on consumers is unprecedented,» said Brian Ruwadi, Senior Partner and Global Leader of Periscope by McKinsey. «This is a pivotal time where we’re seeing not only changing loyalties and a shifting leaderboard, but an opportunity to really connect with consumers in new ways as they reformulate their habits and decision journeys. As retail leaders plot how they will bounce back, they also need to look beyond the immediate challenges and issues. In parallel to quickly recovering revenue, it is critical to engage in long-term planning and accelerate future growth.»

To read more about the survey’s findings, download the «Retail reimagined: The new era for customer experience,» report at: https://mckinsey.com/reinventing-retail

Study Methodology

In early March, Periscope by McKinsey fielded consumer surveys across the US, UK, Germany, and France with more than 2,500 consumers to understand what they value most in digital and in-store experiences, as well as among the retail technologies that tie the two together. To see the impact of COVID-19 on consumer preferences and behavior, the survey was repeated in mid-June. The surveys were conducted online in local languages. In each country, results are sampled and weighted for a representative balance of the consuming class, based on variables including age and socioeconomic status.

About Periscope® by McKinsey 

Founded in 2007, and now a part of the McKinsey Marketing & Sales Practice, the Periscope^® by McKinsey platform combines world-leading intellectual property, prescriptive analytics, and cloud-based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (largely from McKinsey but also other partners) and best-in-class technology to enable transparency into big data, create actionable insights and new ways of working that drive lasting performance improvement, and typically sustain a 2–7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions is comprised of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions, and Sales Solutions. These are complemented by ongoing client service and custom capability-building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit www.mckinsey.com/periscope

About Marketing & Sales, McKinsey & Company

The mission of the McKinsey Marketing & Sales Practice is to help leaders of both consumer and business-to-business clients create Growth that Matters through meaningful transformations and marketing-driven profit. The practice helps its clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today’s omnichannel opportunities. Clients benefit from McKinsey’s experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

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^[1] Market research firm Rakuten Intelligence

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SOURCE Periscope By McKinsey

BROOKLYN, N.Y., Aug. 6, 2020 /PRNewswire/ — Today, Higher Heights Leadership Fund and the Center for American Women and Politics (CAWP) at Rutgers University released an analysis of CAWP data on the 2020 election. That data shows that a record number of Black women are running for congressional office in 2020.

At least 130 (98D, 32R) Black women are major-party congressional candidates in 2020, including 117 (89D, 28R) Black women candidates for the U.S. House and 13 (9D, 4R) Black women candidates for the U.S. Senate. These numbers include all women filed candidates who identify as Black alone or Black in combination with other races, as well as those who may have already lost their primary elections. They do not include candidates for non-voting offices in the U.S. House. This is the largest number of Black women candidates who have run for the House or Senate, overall and in both parties, in a single election year.

With primaries to be held in 14 more states, 44 (35D, 9R) Black women have already won major-party nominations for the U.S. House. This number of Black women House nominees is already greater than the previous high (40), which was set in 2018.

«In 2020 we are seeing another year of historic developments, coming after a record number of Black women running for office in 2018. We already knew that the road to the White House and the road to 2020 would be powered Black women — but this data shows that Black women candidates are stepping off the sidelines as viable candidates with the voter support. Black women are converting electoral power into political power,» said Glynda Carr, President and CEO of Higher Heights. «Black women are a powerful force in the American political system, and their political power at the polls and on the ballot, continues to grow and is increasingly recognized as an electoral game changer. When Black women run for office, they not only challenge biased views of who can or should lead, but also disrupt perceptions of electability.»

This can be evidenced by this primary season and the opportunities for Black women to make history down-ballot this year. Black women are already major-party House nominees in seven of the 31 states that have still never sent a Black woman to Congress, including Arkansas, Kansas, Mississippi, Missouri, Oklahoma, Pennsylvania, and South Carolina.

In just one example, Cori Bush upset a veteran congressman to make it on the ballot this November in Missouri’s 1st congressional district. Winning this seat will make her the first Black woman to represent the state of Missouri in Congress.    

While these are positive gains, research shows that Black women still remain underrepresented in the full candidate pools for U.S. House and U.S. Senate. As our most recent joint report on the status of Black women in American politics shows, they are also underrepresented among officeholders. Recent U.S. Census estimates note that women who identify as Black alone or in combination with other races represent about 7.6% of the U.S. population. In 2020, women in this group are 5.8% of all major-party candidates for the U.S. House. Black women are better represented among Democratic (9.4%) than Republican (2.6%) House candidates this year. Black women are 5.2% of all major-party U.S. Senate candidates in 2020. As in House contests, they are better represented among Democrats (7.5%) than Republicans (3%).

«2018 was an historic year for all women running for office, including Black women, and we’re seeing continued momentum in 2020,» said Kelly Dittmar, Director of Research at CAWP. «But there remain persistent hurdles on Black women’s paths to elected office. Translating record numbers of candidacies into greater representation among officeholders requires a concerted effort to remove any hurdles that make it harder for Black women to find electoral success.»              

See the full analysis of Black women candidates in 2020 here.

About Higher Heights Leadership Fund:
Headquartered in New York, NY, Higher Heights Leadership Fund, a 501(c)(3) organization, and its sister organization Higher Heights for America, a national 501(c)(4) organization is investing in a long-term strategy to analyze, expand and support a Black women’s leadership pipeline at all levels and strengthen their civic participation beyond just Election Day. For additional information please visit, http://www.higherheightsleadershipfund.org/.

About the Center for American Women in Politics:
The Center for American Women and Politics (CAWP), a unit of the Eagleton Institute of Politics at Rutgers, The State University of New Jersey, is nationally recognized as the leading source of scholarly research and current data about women’s political participation in the United States. Its mission is to promote greater knowledge and understanding about the role of women in American politics, enhance women’s influence in public life, and expand the diversity of women in politics and government. CAWP’s education and outreach programs translate research findings into action, addressing women’s under-representation in political leadership with effective, intersectional, and imaginative programs serving a variety of audiences. As the world has watched Americans considering female candidates for the nation’s highest offices, CAWP’s five decades of analyzing and interpreting women’s participation in American politics have provided a foundation and context for the discussion.

Contact:
Aprill O. Turner
aprill@higherheightsforamerica.org
202.499.0102 (M)

 

View original content:http://www.prnewswire.com/news-releases/election-2020-number-of-black-women-congressional-candidates-and-nominees-reaches-historic-high-301107367.html

SOURCE Higher Heights for America

NEW YORK, Aug. 6, 2020 /PRNewswire-PRWeb/ — Marshall McLuhan’s «The medium is the message» phrase coined in 1964 has returned to relevance with a vengeance during this pivotal cultural moment in history. Perhaps nowhere will the founder of media ecology’s message be more relevant than in the virtual halls of our educational institutions.

On Thursday, August 13 at 1:00pm ET, leading media ecologist Jack Myers, founder of MediaVillage and AdvancingDiversity.org, moderates the next «Leadership Conversation» on the «Future of Media, Marketing, Advertising & Journalism Education – for Industry Professionals, Educators, Students & Job Seekers,» with Dean Gracie Lawson-Borders, Howard University Cathy Hughes School of Communications; Dean Mark Lodato, S.I. Newhouse School of Communications at Syracuse University; and Andrea Press, Media Studies Department Head, University of Virginia. The webinar is complimentary but to attend one must register at MediaVillage.com here.

Kai Wright, Founder & Curator of blacklist100, and host and managing editor of The United States of Anxiety, a podcast about the «unfinished business of our history and its grip on our future,» produced by WNYC Studios, will join Myers for a keynote conversation to open the 90-minute live «Media Education Summit.»

«As an industry, we have under performed in every measure of diversity, retention, and nurturing a diverse talent pool in our workforce,» says Myers, an education and diversity activist for the media and advertising community who has spent decades researching and reporting on the media, marketing and advertising landscape. «Our growth comes from the engagement and commitment of companies and organizations – past, present and future – willing to invest in education and diversity. MediaVillage has been leading the way as the media industry’s driving force for growth for the world’s leading companies.»

Topics discussed by Wright and the Deans in conversation with Myers include:

• Recommendations for advancing relevant educational connections and collaboration between the media community and academia;
• How can we successfully attract diverse new majority talent to media and advertising professions, especially from non-traditional sources;
• How can academic institutions help feed diverse leaders into senior positions of responsibility in media, advertising and journalism;
• What are the best models for assuring that diverse students see themselves reflected in the professional ranks of the media community;
• How can we hold the media, advertising and marketing community responsible for delivering on ambitious talent development goals and what are those goals;
• What are the realities confronting college students as they enter or return to school and what are the different models being tested;
• What are college communications, journalism and advertising programs doing to adapt their curriculum to the new realities of the fake news, social media, commercial-free environment.

To quote a section of Wright’s introduction of the «blacklist100»: «Sorry, but not sorry, this isn’t a message of hope; it’s a message to stay woke. Because education, representation, and talent development are all critical components to building a healthy work environment & community for all, we cannot allow leaders to stay asleep at the wheel any longer.» Wright’s journalism has focused on social, racial, and economic justice throughout his career. Formerly, he was an editor at The Nation and the editorial director of Colorlines. His writing has appeared in The New York Times, Mother Jones, and Salon, among other outlets, and his broadcast appearances include MSNBC and NPR. Wright is the author of Drifting Toward Love: Black, Brown, Gay and Coming of Age on the Streets of New York, as well as two surveys of Black American history.

Dean Lawson-Borders is a member of the advisory board of BlackPast.org, and the editorial board of the International Journal on Media Management. Her book Media Organizations and Convergence: Case Studies of Media Convergence Pioneers focuses on convergence of technologies in media organizations.

Dean Lodato is making his first public appearance since joining the Newhouse School in July from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where he established partnerships between the school and such major media outlets as NBC News, CBS News, ABC News, Univision, Fox Sports Arizona, Pac-12 Networks, E.W. Scripps Co., TEGNA and Meredith Corporation. Lodato’s career in broadcast journalism preceded his academic career, working at network affiliates in Phoenix, San Francisco, Washington, D.C., and Ft. Myers, Florida, as an investigative reporter, political correspondent, and anchor.

Andrea Press is the William R. Kenan, Jr. Professor of Media Studies and Sociology at the University of Virginia, where she founded the Media Studies Program. Professor Press is internationally known for her interdisciplinary scholarship on the media audience, on feminist media issues, and on media and social class in the U.S. She has authored the forthcoming US Media-Ready Feminism and Everyday Sexism and Women Watching Television: Gender, Class and Generation In The American Television Experience.

Jack Myers Leadership Conversations support the MediaVillage Media Industry Advancing Diversity & Economic Relief Fund efforts. Ten organizations were selected as recipients of the Relief Fund by the Advancing Diversity Council, an organization of 45 industry diversity and inclusion leaders focused on advancing diversity from advocacy to activism. The 10 beneficiaries are: 4A’s Foundation, ADCOLOR, Advancing Diversity/Mentor’s Playlist, American Education Foundation (AEF), AAF AdCamp for High School Students, Institute for Veterans and Military Families at Syracuse University, International Radio & TV Society Foundation (IRTS), Jacaronda Foundation College Loan Relief, John A. Reisenbach Foundation, and TD Foundation for Children of Wounded Warriors and Fallen Heroes.

For interviews with Jack Myers, who is author of the best-selling 2013 book Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World and recently wrote «The numbers don’t lie, diverse workforces make companies more money,» for MarketWatch’s Opinion page; to learn more about MediaVillage’s and AdvancingDiversity.org’s diversity and education programs; or to get a copy of Myers’ white paper on «The Case for Education & Diversity as Tools for Business Growth in Marketing & Media,» contact Diane.Stefani19@gmail.com.

About MediaVillage:
MediaVillage is the media and advertising community’s leading education and diversity activist. Through our collective impact approach, we implement effective and cost efficient B2B growth solutions. For the past decade, MediaVillage, in collaboration with partners across the marketing ecosystem, has been developing innovative strategies for generating growth through education and diversity programs. Today, more than 150 companies, organizations and industry leaders are members of the MediaVillage Knowledge Exchange, a B2B Solutions Marketplace and Center of Excellence for Advancing Marketing Solutions, Diversity and Education. Follow @mediavillagecom @advdiversity

About Jack Myers:
For more than 40 years, MediaVillage founder Jack Myers has been singularly dedicated to identifying, developing, and introducing solutions to the challenges confronting media companies. As the world’s leading media ecologist, he’s a noted expert on generational and gender shifts, the impact of technological advances on business economics, and the dynamics of business growth and decline. His background includes executive roles at CBS Television, ABC Radio, Metromedia Outdoor, Television Production Partners, and UTV Cable Network. Follow @jackmyersbiz

 

SOURCE Jack Myers

SHANGHAI, Aug. 6, 2020 /PRNewswire/ — JinkoSolar Holding Co., Ltd. («JinkoSolar» or the «Company») (NYSE: JKS), one of the largest and most innovative solar module manufacturers in the world, today unveils its RE100 roadmap by providing detail on its approach to achieve 100% powered by renewables by 2025.

This roadmap depicts a series of innovative actions to lower emission caused by its operation, which includes:

1. Build new factories in or adjacent renewable-rich regions to facilitate green electricity source.
2. Focus on R&D and commercialization of higher power and efficiency solar products to reduce power consumption per watt.
3. Accelerate study on new and recycled material alternative, less material consumption, «lighterize» and «thinnerize» production, for instance reduce wafer thickness, reduce silver paste consumption without sacrificing quality and reliability, reduce weight of bifacial panel by replacing glass with transparent backsheet.
4. Optimize process to save energy, for instance to reduce electricity consumed for wafer production.
5. Adopt an integrated and sustainable view of the product lifecycle, from ideation to commercialization, continuing to increase the use of recycled materials, innovate in product recycling. Keep pace with global PVcycle program and learn good practice from others.
6. Embed principles of sustainability in the supply chain, using it to guide decisions ranging from product design and factory floor configuration to sourcing and logistics.
7. Invest more in onsite solar, solar plus storage projects by deploying panels in all suitable rooftops of its global dispersed manufacturing facilities, workshops, warehouse, new and existing office buildings, employee dormitories, to ensure 50% of the consumed solar electricity comes from projects that JinkoSolar built.
8. JinkoSolar’s R&D centers focus on innovative silicone solar panel recycling technology, and are now partnering with universities and institutions at home and abroad to further develop engineering solutions.
9. Identify new ways to lower energy use at our all facilities, investing in energy efficiency upgrades, energy saving gauges, smart building technologies, to lower electricity consumption.
10. Encourage and reward suppliers by upgrading their grade who use renewable energy for JinkoSolar order production.
11. Process and material innovations, for example carbon-free soldering, metallization process through investments and collaboration with equipment suppliers.
12. Invest in planting trees, forests, and other nature-based solutions in facilities and communities to remove carbon from the atmosphere.
13. Help to counteract desertification using desalination powered by solar energy to improve soil conditions.

«We’re proud of our ambitious roadmap we have set for the coming ten years,» said Dany Qian, vice president of JinkoSolar. «As the world’s largest solar module manufacturer, it doesn’t make sense that we produce renewable equipment but not use renewable energy ourselves. We are well positioned to lead the industry in the pursuit of giving the next generation a livable planet, an affordable and sustainable energy solution.»

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SOURCE JinkoSolar