ACDIS offers CDI professionals a comprehensive COVID-19 survival toolkit, continuing education, professional growth, and networking opportunities for 2020 and beyond

MIDDLETON, Mass., Aug. 4, 2020 /PRNewswire-PRWeb/ — As the premier healthcare community for clinical documentation specialists, the Association for Clinical Documentation Integrity Specialists (ACDIS) is doubling down on its commitment to providing continuing education, professional growth, program recognition, and networking opportunities to its members and CDI professionals in the midst of the COVID-19 pandemic.

ACDIS is offering a comprehensive CDI COVID-19 survival toolkit to help…

MIDDLETON, Mass., Aug. 4, 2020 /PRNewswire-PRWeb/ — As the premier healthcare community for clinical documentation specialists, the Association for Clinical Documentation Integrity Specialists (ACDIS) is doubling down on its commitment to providing continuing education, professional growth, program recognition, and networking opportunities to its members and CDI professionals in the midst of the COVID-19 pandemic.

ACDIS is offering a comprehensive CDI COVID-19 survival toolkit to help hospitals that are actively treating COVID-19 filled with free resources, including common clinical indicators, hard-to-find guidance on cytokine storms, physician documentation needs, pediatric inflammatory multisystem syndrome, and survey data related to the pandemic’s impact of the profession. Access it by visiting https://acdis.org/resources/cdi-covid-19-survival-toolkit.

The toolkit is just one easy-to-use resource. ACDIS is also providing ongoing guidance with:

Plus, there are exclusive members-only benefits, such as the bimonthly CDI Journal with in-depth advice and insight from CDI leaders, an ACDIS Advisory Board conference call discussing CDI work during the pandemic, and more.

«When times get tough—and boy, they have been a bear these last few months—CDI professionals have a wonderful way of rising to the occasion,» says ACDIS Director Brain Murphy. «Results from our recent impact of COVID-19 on CDI departments survey demonstrated the willingness of these professionals to engage in tasks far removed from record review, from administering personal protective equipment and other life-saving equipment and supplies (10%) to serving on call center lines (15%), and even returning to the bedside to provide direct patient care (16%).»

With so much uncertainty around what CDI professionals will have to overcome in the future months, you can count on ACDIS as a resource to keep you informed with the following:

  • Meet Up Mondays via Facebook Live with ACDIS Associate Editorial Director Melissa Varnavas
  • A 1-day free virtual summit discussing CDI professionals’ return to work in hospitals and the impact of COVID-19 on their work at home (July 23)
  • An in-depth webinar discussing sepsis and its implications for COVID-19 patients
  • ACDIS Podcast: Talking CDI episode on the presentation and diagnosis of multisystem inflammatory syndrome in children (August 12)
  • An ACDIS membership quarterly conference call on CDI and telehealth (August 20)
  • A weeklong celebration of professional recognition featuring an extensive report on the CDI industry, a free webinar, daily industry expert Q&As, giveaways, and more during the CDI Cinema-CDI: Coming to an Organization Near You (September 12–18)
  • A 3-day virtual education event, Virtual Education Curtain Call: Behind the Scenes of Star-Studded CDI Programs (September 23–25)
  • Continued news coverage through CDI Strategies and the CDI Journal

For all its disruptions and tragedies, COVID-19 has brought communities together, and ACDIS is proud to be the go-to resource for CDI professionals to receive the ongoing education, support, and guidance all in one place. Learn more about ACDIS by visiting https://acdis.org/.

 

SOURCE ACDIS

WSU Tech Partners With AI Pioneer to Create More Engaging Online Discussions

WICHITA, Kan., Aug. 4, 2020 /PRNewswire-PRWeb/ — Wichita State University Campus of Applied Sciences and Technology (WSU Tech) today announced a new partnership with the inquiry-based discussion platform Packback that will enable instructors and students to access more engaging, dynamic online discussions. As the COVID-19 pandemic reshapes the landscape of higher education, Packback’s unique approach will help WSU Tech enrich online discussions to ensure a meaningful,…

WICHITA, Kan., Aug. 4, 2020 /PRNewswire-PRWeb/ — Wichita State University Campus of Applied Sciences and Technology (WSU Tech) today announced a new partnership with the inquiry-based discussion platform Packback that will enable instructors and students to access more engaging, dynamic online discussions. As the COVID-19 pandemic reshapes the landscape of higher education, Packback’s unique approach will help WSU Tech enrich online discussions to ensure a meaningful, high-quality learning experience in the wake of the crisis.

«Students were never engaged in the old discussion board formats, but Packback has enabled them to feel more connected to the class — and, more importantly, to each other,» said Vrendra Pritchard, a faculty member in WSU Tech’s allied health department. «Their platform will enable faculty across WSU Tech to maintain quality and level of engagement in our courses — by tapping sophisticated technology to bring more creativity and curiosity to online discussion.»

The initiative comes at a time when colleges and universities across the country are working to grow and strengthen online offerings, as they navigate the impact of the COVID-19 pandemic. In April, WSU Tech froze tuition for the 2020-21 academic year, and also waived all online fees for its summer semester courses, reflecting the institution’s ongoing commitment to affordability and student success.

«At WSU Tech, our students are at the center of everything we do,» said Dr. Sheree Utash, President of WSU Tech. «We are excited to bring this innovative solution to enhance our online classes and overall student experience.»

Founded by college students and backed by entrepreneur Mark Cuban, Packback uses proprietary AI and machine learning technology to provide inquiry-based online discussion to over 2,000 instructors and over 450,000 students, who have posted 12 million questions and responses to date. A soon-to-be-released study conducted in partnership with 10 higher education institutions indicates that students in classes that use Packback are more likely to be engaged in discussion, and are also more likely to report higher levels of satisfaction and higher overall course grades.

«Research indicates that the quality of class discussion is closely related to student engagement and academic performance,» said Kasey Gandham, co-founder of Packback. «WSU Tech is doubling down on its efforts to support students during this crisis by creating online programs that are not only accessible and affordable, but also engaging and academically rewarding.»

 

SOURCE Packback

A new 3900 electric vehicle study, The Geography of EV Charging, reveals how regional climates impact charging and driving behavior

WATERLOO, Ontario, Aug. 4, 2020 /PRNewswire-PRWeb/ — A new data-driven study outlines the complexity of electric vehicle charging behavior and indicates that utility companies need to take seasonal temperate and climate into consideration. Further analysis of the world’s largest electric vehicle data set by FleetCarma, a division of Geotab, showcases that EV charging and driving behavior is highly nuanced and must be examined at a territory specific level.

«The Geography of EV Charging:…

WATERLOO, Ontario, Aug. 4, 2020 /PRNewswire-PRWeb/ — A new data-driven study outlines the complexity of electric vehicle charging behavior and indicates that utility companies need to take seasonal temperate and climate into consideration. Further analysis of the world’s largest electric vehicle data set by FleetCarma, a division of Geotab, showcases that EV charging and driving behavior is highly nuanced and must be examined at a territory specific level.

«The Geography of EV Charging: Understanding how regional climate impacts EV charging and driving behavior» is a newly released study which analysed over 3,900 electric vehicles across North America. By grouping vehicles into one of two groups based on geographic area, North or South, FleetCarma was able to reveal the difference in charging behavior caused by temperature. Summer and Winter months were also compared for both regions to show the implications of seasonal temperature.

Findings from the report reveal that:

  • More charging energy is used during colder months even though vehicles are driven less
  • Regional and seasonal conditions will influence a vehicle’s charging pattern
  • Regardless of region the majority of EV charging occurs at home, however there are differences throughout the year

It is imperative for utilities to fully understand this nuanced information when planning or managing charging infrastructure. Without an in depth analysis of the charging behavior in their service territory they may be making assumptions off of false information, which can have significant financial implications.

The full report can be downloaded here.

 

SOURCE FleetCarma, a division of Geotab

Syncfusion Releases Essential Studio 2020 Volume 2

RESEARCH TRIANGLE PARK, N.C., Aug. 4, 2020 /PRNewswire-PRWeb/ — Syncfusion, Inc., the developer solutions company of choice, announced today the release of Essential Studio 2020 Volume 2. This release offers the largest set of native

RESEARCH TRIANGLE PARK, N.C., Aug. 4, 2020 /PRNewswire-PRWeb/ — Syncfusion, Inc., the developer solutions company of choice, announced today the release of Essential Studio 2020 Volume 2. This release offers the largest set of native Blazor controls on the market, including DataGrid, Charts, Calendar, and more. Also included are new features, compatibility with multiple platforms, and several new components, including three new widgets for Flutter.

«Volume 2 responds to many requests from our developers, including a fully native Blazor suite that supports Blazor WebAssembly, and error bars in Xamarin charts,» said Daniel Jebaraj, CEO of Syncfusion. «These are just a few of the many enhancements that Volume 2 delivers, and we are thrilled to offer them to our growing community.»

The Flutter suite now boasts a preview DataGrid widget. This mode-efficient DataGrid features column types, column sizing, auto row height, cell selection, conditional styling, and dark and light themes. Additionally, users can enjoy new Maps and Slider widgets, plus histogram and spline range charts.

The Xamarin suite continues to expand with a new Signature Pad control, giving users the power to capture and save signatures in mobile apps, and error bars in charts to indicate errors or uncertainty in reported values.

The native Blazor suite, now the largest available, includes the following components:

  •     Calendar: Display the date and days of the week with a variety of view options and fully customizable appearance
  •     Button: Indicate to users that they can call an action with support for icons, predefined styles, and different button types.
  •     Card: Display content in the form of a card to show detailed information in an organized way.
  •     Progress Bar: Indicate to users that something is loading, and fully customize the control’s shape, color, state, and more.

Essential JS 2 platform gains new features for existing controls, including:

  •     File Manager: An Amazon S3 MVC file provider and access control support for SQL databases.
  •     Document Editor: Change tracking and form fields.
  •     PDF Viewer: Ink annotations.
  •     Spreadsheet: Aggregate view and conditional formatting.

Syncfusion’s desktop tools feature support for. NET 5 Preview 3. In addition, the WPF suite now offers:

  •     Brand-new TreeView and Scheduler controls.
  •     Office 2019 theme support for all controls.
  •     Swim lanes for the Diagram control.

These are just some of the highlights of the Volume 2 release. To see a full list of new controls, features, and enhancements, please visit Syncfusion’s What’s New page. To gain additional insight into these new features, as well as other related topics, subscribe to the Syncfusion blog.

About Syncfusion, Inc.
Syncfusion is the enterprise technology partner of choice for software development, delivering a broad range of web, mobile, and desktop controls coupled with a service-oriented approach throughout the entire application lifecycle. The company has also channeled its data visualization expertise into Bold BI, a simplified yet comprehensive solution for building and delivering business dashboards.

Founded in 2001 and headquartered in Research Triangle Park, N.C., Syncfusion has more than 22,000 customers, including large financial institutions, Fortune 100 companies, and global IT consultancies.

 

SOURCE Syncfusion

COVID 19 spurs demand for cybersecurity compliance and audit services; Alchemi Advisory has launched its first location in Dallas, Texas

DALLAS, Aug. 4, 2020 /PRNewswire-PRWeb/ — Alchemi Advisory Group, an information technology, and cybersecurity compliance and audit firm for small and mid-sized businesses, has officially launched with the opening of its first location in Dallas, Texas.

The firm enters the market with a commitment to take the mystery and speculation out of IT audits, assessments, cybersecurity, and regulatory requirements. Alchemi’s founding partners,

DALLAS, Aug. 4, 2020 /PRNewswire-PRWeb/ — Alchemi Advisory Group, an information technology, and cybersecurity compliance and audit firm for small and mid-sized businesses, has officially launched with the opening of its first location in Dallas, Texas.

The firm enters the market with a commitment to take the mystery and speculation out of IT audits, assessments, cybersecurity, and regulatory requirements. Alchemi’s founding partners, Gary Pennington, CISA, Steve Grishman, CPA, and Michael Grishman, recognized an increased demand for companies to work with outside IT compliance and audit resources. That trend is likely to continue rising as everyday operations—and in some cases, the future—remains confusing for many businesses.

«In many ways, the downturn in the economy has been a catalyst-to-creation for us,» Pennington said. «Alchemi’s unique service offerings are customized to meet the specialized needs of each client. Our services are designed to help them effectively manage risk in today’s rapidly changing marketplace.»

As a cybersecurity and privacy compliance partner, Alchemi specializes in helping its clients shift from complexity and chaos to efficient, effective processes and practices; and from outdated policies and sub-optimized performance to accelerated business results.

«In today’s uncertain times, the coronavirus pandemic has created a heightened need for businesses to implement tighter internal controls and higher cybersecurity standards, all with reduced resources,» Steve Grishman said. «Organizations are shifting from a relatively controlled office environment to a ‘work from anywhere’ environment, causing cybersecurity and compliance risks to skyrocket. Competing priorities and shrinking budgets have internal resources stretched thin, and we are here to help. As new standards emerge and existing ones change, you can count on one thing—our ability to stay on top of the changes and demystify the road ahead for your enterprise.»

The company plans expand to their business with additional locations already in the works. The Atlanta location is expected fall of 2020.

«We started the Alchemi Advisory Group to create genuine relationships with our clients and help them solve their most challenging business problems and seize opportunities,» Pennington said. «We now have a great opportunity to accelerate our growth in this rapidly-changing market.»

ALCHEMI ADVISORY GROUP’S SERVICES INCLUDE:

AUDIT & ASSURANCE

  • SOC 1
  • SOC 2
  • SOC for CyberSecurity
  • SOC for Supply Chain
  • NIST 800-171 & CMMC
  • ISO 27001
  • ISO 27701
  • ISO 22301
  • ISO 9001

ADVISORY SERVICES

  • Enterprise Risk Management
  • Business Resiliency & Consulting
  • Fractional C-Suite

ABOUT ALCHEMI ADVISORY GROUP
Alchemi Advisory Group provides information technology and cybersecurity assessment, audit, and business continuity consulting, specializing in services for small and mid-sized business enterprises. True to its name, Alchemi removes the mystery and speculation from the audit, assessment, and regulatory processes. Through an Alchemi engagement, clients shift from complexity and chaos to efficient, practical procedures and practices, from outdated policies and sub-optimized performance to accelerated business results. For more information, visit https://thealchemigroup.com/, or email info@thealchemigroup.com, or call (888) 590-1618.

###

If you would like more information about this release, please contact Lori Barber at 214-906-6633 or lorib@lux214.com.

 

SOURCE Alchemi Advisory

Unacast, la empresa líder en procesamiento de datos de geolocalización, y Ombu Tech Services (OMBU) se unieron para llevar adelante una expansión estratégica en Latinoamérica

MIAMI y NUEVA YORK, 4 de agosto de 2020 /PRNewswire/ — Para impulsar su valiosa tecnología de movilidad humana en Latinoamérica, Unacast, la galardonada compañía de procesamiento y análisis de datos de geolocalización de individuos, sello un acuerdo con OMBU, proveedor de soluciones de innovación tecnológica y…

MIAMI y NUEVA YORK, 4 de agosto de 2020 /PRNewswire/ — Para impulsar su valiosa tecnología de movilidad humana en Latinoamérica, Unacast, la galardonada compañía de procesamiento y análisis de datos de geolocalización de individuos, sello un acuerdo con OMBU, proveedor de soluciones de innovación tecnológica y consultoría para empresas líderes en Estados Unidos y Latinoamérica. 

Bajo los términos del acuerdo, OMBU ayudará a Unacast con el desembarco de sus principales tecnologías en Latinoamérica. Entre ellas, Turbine, que permite a las compañías de telecomunicaciones utilizar datos de geolocalización de sus usuarios para obtener información muy valiosa, siempre respetando la privacidad. El Tablero de Control de distanciamiento social, diseñado para mitigar la pandemia del COVID-19 es otra de las herramientas claves de Unacast ya que está ayudando a entidades públicas y privadas a pronosticar su recuperación futura.

«La respuesta masiva a nuestro Tablero de Control de distanciamiento social en los Estados Unidos conllevo también una demanda similar para el análisis de datos en Latinoamérica. Queríamos atender estas demandas urgentes en Latinoamérica con un socio de confianza que pudiera acelerar nuestra entrada a este mercado», dijo Thomas Walle, CEO de Unacast.  «OMBU tiene una amplia red de contactos y la especialización en tecnología que necesitábamos para poder proporcionar rápidamente Turbine y nuestras otras soluciones en países clave de Latinoamérica. Esperamos poder ayudar a más industrias de toda Latinoamérica a que puedan convertir sus datos agregados en información valiosa y utilizable y así comprender el impacto de la pandemia y poder llevar adelante una estrategia de recuperación económica.»

La asociación se da cuando Latinoamérica se encuentra luchando frente a un fuerte aumento de casos y muertes por COVID-19 con más de 4.400.000 casos reportados y más de 190.000 muertes. Países como Brasil, Méjico, Perú y Chile se encuentran entre las diez naciones más afectadas del mundo con casos de COVID-19.

«Nos sentimos honrados en llevar tecnologías de Unacast a nuestros clientes, ya que son únicas y respetan la privacidad de los usuarios. Turbine permite a las compañías de telecomunicaciones transformar datos en información útil que los líderes del sector público y privado necesitan para ayudar a combatir la propagación de COVID-19 y planificar un futuro post-pandémico», dijo Mariano Zadeh, Cofundador de OMBU. «Los Tableros de Control de distanciamiento social de Unacast permitirán a los líderes del sector empresario, funcionarios públicos y ciudadanos de Latinoamérica tomar decisiones informadas de manera proactiva en la lucha contra el virus, así como también ofrecer información utilizable para planeamiento y desarrollo del sector inmobiliario, retail, transporte, e investigación entre otros.»

OMBU ayudará a comercializar la plataforma Turbine que agrega de manera anónima datos de compañías de telecomunicaciones. Turbine convierte los datos de geolocalización sin procesar que contienen las redes móviles en información agregada de movilidad humana de manera segura y anónima. Esta tecnología permitirá a los usuarios finales entender con precisión el conjunto de datos de movilidad humana en regiones claves de Latinoamérica.  Se utilizarán versiones regionales de los Tableros de distanciamiento social para COVID-19 para las compañías en Latinoamérica.  El Tablero de Distanciamiento Social utiliza datos anónimos de movilidad agregada contenidos en los dispositivos de decenas de millones de usuarios y luego mediante su propia tecnología de Real World Graph extrapola resultados mostrando cuales son las tendencias en cada una de las regiones. Al igual que con toda su tecnología, Unacast, ha diseñado el Tablero de Distanciamiento Social en cumplimiento de todas las normas de privacidad de cada región.

Acerca de Unacast
Unacast es una compañía de datos de movilidad humana que utiliza datos de geolocalización, mapas e inteligencia estratégica para hacer frente a los desafíos empresariales de las industrias retail, inmobiliaria, turismo, transporte y marketing. Con su producto insignia «The Real World Graph®», proporciona soluciones innovadoras e ideas a los desafíos operativos para compañías de cualquier tamaño y forma. Unacast fue fundada en 2014 y tiene oficinas en Nueva York y Oslo, Noruega. En 2019,  Unacast  fue galardonada con el primer premio a la mejor compañía pequeña  para trabajar en Nueva York por Built In NYC y recibió el premio de Street Fights al desarrollo más innovador de tecnología geoespacial por su plataforma Turbine.

Acerca de Ombu Tech Services
OMBU es un proveedor líder de soluciones de consultoría e innovación brindando servicios a compañías líderes en Estados Unidos y Latinoamérica. Proporciona servicios de consultoría e implementación de IT a compañías que necesitan maximizar la eficiencia mediante una transformación digital. OMBU, representa compañías innovadoras y exitosas de Asia, Europa y Estados Unidos que buscan acceder a Latinoamérica mediante su amplia red de contactos y larga experiencia en el sector de tecnología.  

Foto – https://mma.prnewswire.com/media/1223296/Unacast_OMBU.jpg

FUENTE Unacast

Medela Joins the United Nations Global Compact & Launches Global Corporate Social Responsibility Program, Providing Support for COVID-19 Essential Workers

MCHENRY, Ill., Aug. 4, 2020 /PRNewswire/ — Today, Medela, the #1 recommended breast pump brand1, announced the global expansion of its Corporate Social Responsibility Program,

MCHENRY, Ill., Aug. 4, 2020 /PRNewswire/ — Today, Medela, the #1 recommended breast pump brand1, announced the global expansion of its Corporate Social Responsibility Program, Medela Cares. The priorities of Medela Cares are synthesized into three pillars – people, planet and society – in an effort to drive global change where Medela has the greatest impact among employees, customers and partners:

  • People: Committed to creating a workplace that values all team members, Medela is focused on growth and wellbeing, and enabling an ethnically diverse and a gender-balanced workforce that also supports evolving employee and family needs. In an effort to support parents transitioning back to the workforce after having a child, Medela has amplified its parental benefits offering 16 weeks paid parental leave for all Medela U.S. employees, and encourages other companies to do the same. All parents, regardless of hourly status and gender, are eligible.
  • Planet:  Medela has committed that every new product developed must improve both the lives of Medela customers while contributing to the company’s sustainability goals. Aligning Medela’s innovation strategy with sustainability goals, including developing quality environmentally-friendly products that reduce environmental impact, including reducing plastic used in packaging and designing with recycling in mind, Medela is committed to making every new Medela product better for customers and the planet.
  • Society: Medela’s mission of improving the lives of moms, babies and patients through education and support, as well as through technologies, research and services, has remained constant for nearly 60 years. To expand resources and programs available to encourage breast milk feeding and protecting mothers’ and babies’ lives, Medela is partnering with The Wellbeing Foundation Africa to combat maternal and infant mortality in Nigeria. Nigeria ranks 6th highest in the world for infant mortality and complications due to prematurity is the leading cause of death2, with one of the lowest breastfeeding rates in the world3.

«We are excited to introduce new initiatives and reaffirm our commitment to parents, patients and babies, and health care professionals by expanding Medela Cares and joining the United Nations (UN) Global Compact initiative,» said Annette Brüls, CEO of Medela worldwide. «Our dedication to being responsible stewards drives us to ensure we develop not only sustainable products, but also sustainable programs that support our global community.»

As part of this initiative, Medela has also joined the United Nations (UN) Global Compact, a voluntary leadership platform to align their operations and strategies with the UN’s ten universally accepted prinicples in the areas of human rights, labor, environment and anti-corruption, and to take action in support of UN goals and issues embodied in the Sustainable Development Goals (SDGs).

«At Medela, we are on a mission to improve the lives of our customers and patients through research-based technology and solutions that improve health outcomes,» said Melissa Gonzales, executive vice president of the Americas for Medela. «Through Medela Cares, we look forward to the road ahead to foster a more environmentally and socially conscious workplace and community.»

Medela continues to support mothers who are disproportionately impacted by health disparities. Through Medela Cares, Medela will donate to the COVID-19 Birth Worker Relief Fund, supporting families and birth workers across Black, Indigenous, People of Color (BIPOC) communities, the Black Mother’s Breastfeeding Association, and the Trayvon Martin Foundation’s Circle of Mothers. Through this ongoing work, Medela Cares has provided breastfeeding support to more than 135 nonprofit organizations across the United States, giving more than $1,000,0004 since their launch in 2015.

1 IQVIA, using ProVoice Survey; September 2019-August 2019
2 http://www.childmortality.org 
3 https://data.unicef.org/resources/state-worlds-children-2017-statistical-tables/ 
4 https://www.medela.us/breastfeeding/medela-cares

About Medela & Medela Cares
With headquarters in Baar, Switzerland, and a U.S.-based manufacturing and development facility in McHenry, Illinois, Medela supports millions of moms and babies and patients in 100 countries all over the world with medical vacuum technology solutions. Medela is family-owned medical device company that prides itself on being research based. For more information about Medela, the company and its offerings, visit Medela.com.

Medela has aligned its strategies and operations with the Ten Principles of the United Nations Global Compact through Medela Cares, joining in 2020. Medela Cares is focused on solutions for global issues, including maternal and infant health amidst critical transitions such as the return to work, coming home from the hospital or fostering the mother-baby bond in the neonatal intensive care unit (NICU), with an emphasis on serving the underrepresented and populations experiencing crisis. Medela Cares provides products and educational resources to nonprofit organizations aligned with these goals. For more information about Medela Cares, visit MedelaCares.com.

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SOURCE Medela LLC

Pacvue Releases Report On Amazon’s Q2 Advertising Growth During COVID-19

SEATTLE, Aug. 4, 2020 /PRNewswire-PRWeb/ — Pacvue, an enterprise platform for brands, sellers, and agencies to manage their eCommerce advertising by combining holistic performance data with recommended actions, today released Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market. For the full report, including detailed…

SEATTLE, Aug. 4, 2020 /PRNewswire-PRWeb/ — Pacvue, an enterprise platform for brands, sellers, and agencies to manage their eCommerce advertising by combining holistic performance data with recommended actions, today released Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market. For the full report, including detailed methodologies and raw data, visit https://www.pacvue.com/q2-2020-cpc-report.

Key findings from the report include:

  • Amazon cost-per-clicks (CPCs) dropped in April and May, mainly due to the pandemic, and Amazon delayed shipment on non-essential categories.
  • Amazon CPCs rebounded in June to near pre-COVID-19 levels.
  • Out-of-stock products, shipping delays, and other complexities caused budget uncertainty.
  • Sponsored Brand return on ad spend (ROAS) overtook Sponsored Product ROAS for the first time.

«We created this report as a guide for brands looking to better understand advertising with Amazon during a very uncertain period,» said Melissa Burdick, co-founder and president of Pacvue. «Our data insights show that despite the peak panic buying tailwind, Q2 saw CPCs return to pre-covid levels in most categories on Amazon. However, due to underspent budget with out of stock issues, winding down brick and mortar advertising, etc., we expect to see a surge in competitiveness in the remainder of the year.»

The data in the report is sourced from Pacvue’s proprietary Amazon keyword tracking database, which tracks ASINs from small, mid-sized, and large advertisers and aggregates data across every major product category. The Q2 2020 CPC Report also includes month-to-month data to better display the effects of COVID-19 on Amazon advertising.

With COVID-19 still affecting US spending habits and the overall economy, Q2 of 2020 saw fluctuations in the costs and strategies for advertising on Amazon. Despite lower CPCs and budget uncertainties, ROAS and advertising budgets increased significantly.

The overall drop in CPCs in Q2 can be clearly seen in April and May compared to the spike caused by early COVID panic-buying. This is likely due to COVID contraction as Amazon focused on essential verticals and consumers limited purchases of luxury items. Additionally, the surge of online shopping traffic, combined with the uncertainty of advertisers’ budget, led to cheaper bids. However, June saw a rebound in CPCs as online shopping remained steady and competitiveness across most categories increased.

Despite budget uncertainties, average daily spending increased for both Sponsored Brand ads and Sponsored Product ads.

In Q2 and continuing into Q3, manufacturer shortages in availability of consumer packaged goods (CPG) have led to increased noise in daily pacing. Thanks to improved ROAS, this uncertainty did not see an overall decrease in ad budgets for most industries and instead saw advertisers getting more strategic with their ad spend. For categories which were dark due to lack of inventory, back half budgets are looking robust. This could lead to CPCs increasing in Q3 and Q4 as companies work with inflated budgets.

Despite Amazon’s push for advertisers to adopt new offerings such as Sponsored Display and enhanced Sponsored Brand, these changes have not shown a significant impact on ad strategies. Advertisers with robust foundations continue to focus on the fundamentals of Sponsored Products and static Sponsored Brands and using these new offerings as enhancements. Products such as Sponsored Brand Video are showing good efficiencies and in general these new enhancements are welcome additions to well rounded advertising campaigns..

A closer look at the data insights:

Click-through rate for Sponsored Product ads and Sponsored Brand ads converge in Q2 2020.

  • Q2 brings the big gap in CTR for Sponsored Product ads and Sponsored Brand ads to a bare minimum. CTR for Sponsored Brand ads fell from 0.58% in Q1 2020 to 0.44% in Q2 2020. For Sponsored Product ads the change was the opposite – CTR rose from 0.35% to 0.41%.
  • CTR for Sponsored Product ads are back at the same level they were a year ago in Q2 2019, and even higher than they were pre-COVID-19 in Q4 2019. Meanwhile, there is a downward trend for CTR for Sponsored Brand ads.
  • The average CTR for Sponsored Brand ads over the last five quarters is, however, still significantly higher than for Sponsored Products. The average CTR for Sponsored Brand ads was 0.53% compared to 0.38% for Sponsored Product ads.

ROAS on Sponsored Brand ads surpassed ROAS on Sponsored Product ads.

  • With a decline in CPC for both Sponsored Product ads and Sponsored Brand ads, there was an increase in ROAS. Sponsored Brand ads have the biggest quarter-over- quarter growth of 22%, while Sponsored Product ads grew 8% in the same period.
  • However, Sponsored Brand ads are the only ones that have positive YoY growth in ROAS in both Q1 2020 (15%) and Q2 2020 (32%). This is also the first time in the last year that ROAS on Sponsored Brand ads surpassed ROAS on Sponsored Product ads.

CPA for Sponsored Brands decreased by almost 25%.

  • Sponsored Product ads still have the most cost-efficient performance, but only marginally compared to other quarters. In Q2 2020, CPA for Sponsored Brand ads was $6.91 and $6.45 for Sponsored Product ads.
  • For Sponsored Brand ads this is a particularly big change in CPA. In Q1 we saw a CPA of $8.17, which means CPA decreased by almost 25%.

Conversion for Sponsored Brand ads is still better than for Sponsored Product ads.

  • The conversion rate for Sponsored Brand ads is higher than for Sponsored Product ads for the second consecutive quarter. The difference between the two increased this quarter despite the fact that both Sponsored Product ads and Sponsored Brand ads decreased QoQ by 11% and 2% respectively.
  • When it comes to yearly growth, the situation is quite different. Compared to the same time last year, conversion rates for Sponsored Brand ads grew 33%, while the conversion rate for Sponsored Product ads decreased by 7%.

Average daily spend is increasing for both Sponsored Brand ads and Sponsored Product ads.

  • Average daily spend has increased both QoQ and YoY for both ad types. On a quarterly basis, both Sponsored Brand ads and Sponsored Product ads grew by 13% and 14% respectively.
  • In terms of a yearly change, daily spend on Sponsored Brand ads has increased dramatically – 78% – compared to 23% for daily spend on Sponsored Product ads.

About Pacvue:
Pacvue is a leading eCommerce SaaS platform that empowers agencies, brands and sellers to programmatically manage and optimize their advertising on Amazon. Created by industry experts, Pacvue combines AI algorithms and specialized eCommerce and advertising expertise to help their customers grow their share of voice, increase sales and improve profitability.

Headquartered in Seattle, the Pacvue team consists of Amazon veterans and eCommerce leaders united by a passion for technology, digital media strategy and data. By combining deep industry knowledge with cutting-edge technology, the company is uniquely positioned to drive dynamic results for their clients, which include up-and-coming to multi-billion-dollar brands, mission-driven companies, international agencies, and everything in between. For more information, visit http://www.pacvue.com.

 

SOURCE Pacvue

PCG Expands Contact Tracing Services with Latest Project Award in New Jersey

BOSTON, Aug. 4, 2020 /PRNewswire/ — Public Consulting Group, Inc. (PCG), a leading provider of solutions implementation and operations improvement services to the public sector, is pleased to announce that it has been awarded the contract to support the State of New Jersey’s COVID-19 contact tracing initiative. This news follows an

BOSTON, Aug. 4, 2020 /PRNewswire/ — Public Consulting Group, Inc. (PCG), a leading provider of solutions implementation and operations improvement services to the public sector, is pleased to announce that it has been awarded the contract to support the State of New Jersey’s COVID-19 contact tracing initiative. This news follows an announcement made late last month by the New Jersey Department of Health confirming the award. PCG was selected from a competitive field of applicants based on its record of success, resources, and commitment to serving the diverse communities of New Jersey. New Jersey is the latest state to partner with PCG in their efforts to stop the spread of the coronavirus since May 2020. The firm is also supporting contact tracing programs in New York State, Wisconsin, and Arkansas.

«Public Consulting Group has always been guided by our mission to help our public sector partners deliver the best possible outcomes to the communities they serve,» said William Mosakowski, Founder, President and CEO of PCG. «While this pandemic has caused unprecedented, widespread disruption, we remain committed to helping our government clients across the country rise to the challenges of COVID-19 and are proud to continue to deliver innovative solutions that matter, like our new contact tracing services.»

In New Jersey, PCG will build and deploy a robust workforce of contact tracers to support local health departments across the state in their efforts to quickly identify and alert individuals who may have been exposed to the virus. PCG is proud to work with the state’s Community Contact Tracing Corps, which has been developed through the New Jersey Department of Health, the administration of Governor Phil Murphy, and the Rutgers School of Public Health. To ensure the program’s success, PCG will work alongside a team of three subcontractors with recognized expertise in workforce recruitment, healthcare staffing services, and community outreach: The Computer Merchant LTD, Staffing Etc., and Kivvit respectively.

John Danieli, President and CEO of The Computer Merchant Ltd., said, «TCM has long been a workforce solution resource for private sector New Jersey companies and we are thrilled to now work directly with state government as well.»  Added Hope Porter, Co-Founder of Staffing Etc., «As a healthcare professional whose company provided Newark Airport screeners during the 2014 Ebola crisis, we are honored to offer help to New Jersey once more.» 

Maggie Moran, Kivvit Managing Partner, said, «We recognize the vital importance contact tracing plays in creating a safer environment for people across the state, especially for minority communities hit hardest by the pandemic. Kivvit is eager to use our expertise as we partner with PCG to bolster the ongoing efforts of health officials to combat COVID-19. New Jersey is our home. It’s where our families live, our children play, and our friends work. We stand ready to do our part in helping our state overcome this dreadful disease.»

PCG’s contact tracing services combine the best of the firm’s offerings for public health, project management, and human capital management in addressing the pandemic. With programs successfully underway in New York State, Arkansas, and Wisconsin, PCG has proven experience supporting thorough and effective contact tracing programs, providing a dedicated team with the experience and skills sets to meet this unprecedented challenge.

About Public Consulting Group
Public Consulting Group, Inc. (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986 and headquartered in Boston, Massachusetts, PCG has over 2,500 professionals in more than 60 offices worldwide—all committed to delivering solutions that change lives for the better. The firm has four designated practice areas with extensive experience in all 50 states, clients in six Canadian provinces, and a growing practice in Europe. Often combining resources from two or more practice areas, PCG offers clients a multidisciplinary approach to solve their challenges or pursue opportunities. To learn more, visit www.publicconsultinggroup.com.

About The Computer Merchant
The Computer Merchant, Ltd. (TCM) is a Veteran-Owned, national provider of workforce solutions and staffing services in business since 1980. TCM has deep national public and private sector, health and human services and information technology delivery expertise across all 50 states. Since 2010, it has deployed over 10,000 consultants in 34 Fortune 500 companies, 150 Fortune 1000 businesses as well as government agencies across the United States.

About Staffing Etc.
Staffing Etc. is a Minority Business Enterprise (MBE), Woman-Owned (WO), Small Disadvantage Business (SDB). Since 2003, Staffing Etc. has provided RNs, LPNs, CNAs, Social Workers, Physicians and Allied Health Professionals and administrative staff to our clients at their time of need, staffing over two million hours of quality staff throughout the nation.

About Kivvit
Kivvit, an award-winning independent public affairs and strategic communications firm with decades of experience in government, politics, issue advocacy campaigns and community relations efforts in the state. Kivvit has partnered with Jeannine LaRue on this critically important effort. Larue has spent almost 40 years serving the public on policy, governmental and political issues in the public and private sectors. She is a founding board member of the Wynona’s House Child Advocacy Center in Newark and has served on numerous boards and commissions across the state.

Media Contact
Stephen Skinner, Public Consulting Group
(617) 717-1150
244649@email4pr.com 

 

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SOURCE Public Consulting Group

CS Energy Opens Regional Office in New York

ALBANY, N.Y. and EDISON, N.J., Aug. 4, 2020 /PRNewswire/ — CS Energy, LLC, a leading integrated energy firm that designs and builds optimized projects in the solar, storage and emerging energy industries, has opened its first office in New York state. Located in Albany, the regional office is a testament to the firm’s commitment to the New York solar and energy storage…

ALBANY, N.Y. and EDISON, N.J., Aug. 4, 2020 /PRNewswire/ — CS Energy, LLC, a leading integrated energy firm that designs and builds optimized projects in the solar, storage and emerging energy industries, has opened its first office in New York state. Located in Albany, the regional office is a testament to the firm’s commitment to the New York solar and energy storage markets.

CS Energy is already a leader in New York’s renewable energy industry, with more than 120 megawatts (MW) installed across the state. Recent projects include a 27 MW facility in Dryden, a 24 MW project in Spencer, and an 18 MW project in Norwich. The company expects to be playing a major role in New York’s renewable energy transition and is gearing up to support the massive growth of solar and energy storage installations throughout the state. As the state continues to safely reopen, CS Energy expects to build approximately 130 MW of community solar and large scale solar projects in the state—an ambitious goal strengthened by the central location of the new office.

«We are redoubling our commitment to New York,» said Matthew Skidmore, CEO of CS Energy. «This office will allow us to grow quickly and recruit more local workers. As we aim to be the top solar EPC firm in New York, this new base is a big step in achieving our objective.»

The move also positions CS Energy to help the state with two of its 2030 energy goals: to receive more than 70 percent of its electricity from renewable sources and to develop 3,000 MW of energy storage. CS Energy was recently ranked the #1 solar installation company in New York by Solar Power World.  

Establishing the office isn’t the only growth the company is doing in New York: CS Energy will help restart the local economy by increasing its local workforce by more than 300 percent this year. The company has already established relationships with universities and developed internship programs in order to fast track the recruitment process.

«We have a long-term strategy in New York,» Skidmore added. «Every step we’ve taken in the state has been designed to set ourselves up for success over the next decade as we help New York achieve it’s clean energy goals.»

«Under Governor Cuomo’s leadership, New York’s renewable energy policies are helping to attract new businesses to the state and proving to be a significant economic driver and job creator across as we work to rebuild our economy,» said Doreen M. Harris, Acting President and CEO, NYSERDA. «Congratulations to CS Energy on the opening of their new office in the Capital Region – a welcomed demonstration of their continued investment in New York and support in the achievement of the Governor’s nation-leading climate and clean energy goals.»

About CS Energy
CS Energy, LLC is a national EPC, O&M, and energy storage company. CS Energy’s attention to detail, flawless execution and collaborative culture has enabled them to successfully design and install nearly 1 GW of solar projects since their early initiatives in 2004. CS Energy leverages established partnerships with solar developers, IPPs, utilities, off-takers, suppliers and landowners to streamline project development, design, construction and operations, driving down project costs and creating value across all project stakeholders. Majority-owned by Ares Infrastructure and Power with a minority position retained by The Conti Group, CS Energy is well positioned with a diversified network of industry experts and the financial resources to be a trusted, long-term partner.

CS Energy Media Contact:
Dianaliz Santiago-Borcan
732.520.5143
244643@email4pr.com

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SOURCE CS Energy