Auberge Resorts Collection Launches Auberge Assistance Fund

MILL VALLEY, Calif., Oct. 15, 2020 /PRNewswire-PRWeb/ — In response to the recent loss of Calistoga Ranch, Auberge Resorts Collection to the Napa Valley Glass Fire, <a target="_blank"…

MILL VALLEY, Calif., Oct. 15, 2020 /PRNewswire-PRWeb/ — In response to the recent loss of Calistoga Ranch, Auberge Resorts Collection to the Napa Valley Glass Fire, Auberge Resorts Collection today announced the launch of the Auberge Assistance Fund, a relief initiative that will help struggling team members who have experienced a loss or hardship due to a disaster. Due to the extent of the Glass Fire, which destroyed virtually all structures at Calistoga Ranch, it is expected that it could take some time to rebuild the property, leaving Calistoga Ranch team members without jobs for the foreseeable future. While the storied destination can be rebuilt over time, the unforgettable experiences made possible through dedicated employees are the prized foundation of Auberge Resorts Collection. The Auberge Assistance Fund will help those individuals recover from the hardships and personal loss caused by this event.

«This fire has been devastating to the entire Calistoga community and many of our team members are facing losses even beyond their jobs and the Ranch,» said Craig Reid, president & chief executive officer, Auberge Resorts Collection. «While we are trying to place as many team members as possible in other roles in Napa and at resorts across Auberge Resorts Collection, unfortunately for many, there are few roles available in this current environment. This fund will help team members deal with the financial challenges and rebuild their lives during these difficult times.»

Managed by the Emergency Assistance Foundation, Inc. a 501(c)(3) charity created to design and operate multiple employer-sponsored disaster relief and employee hardship funds, the Auberge Assistance Fund will process all donations so that each contribution is tax deductible, and most importantly, so that all employee proceeds are tax free. Following this crisis, the relief fund will continue to support Auberge Resorts Collection team members against future, unexpected and unavoidable hardships or disasters.

The Auberge Assistance Fund launched with initial pledges of $50,000 from both Auberge Resorts Collection and the owners of Calistoga Ranch, for a total of $100,000. To learn more or to donate, please visit the Auberge Assistance Fund.

About Auberge Resorts Collection
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 19 hotels and resorts across three continents and eight new hotels under development, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

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Connect with Auberge Resorts Collection on Facebook Twitter and Instagram @AubergeResorts and #AlwaysAuberge

About The Friedkin Group
The Friedkin Group is a privately-held consortium of automotive, hospitality, entertainment, sports and adventure companies. These organizations include: Gulf States Toyota, GSFSGroup, GSM, US AutoLogistics, Ascent Automotive Group, Auberge Resorts Collection, AS Roma, Imperative Entertainment, 30WEST, NEON, Diamond Creek Golf Club, Congaree and Legendary Expeditions. The Friedkin Group is led by Chairman and CEO Dan Friedkin. For more information, visit


SOURCE Auberge Resorts Collection