octubre 2020 – Página 21

No olvidemos la importancia de la inocuidad alimentaria: consejos de la FDA

SILVER SPRING, Maryland, 27 de octubre de 2020 /PRNewswire-HISPANIC PR WIRE/ — A medida que el clima se va enfriando, quizás desee pasar más tiempo horneando o guisando en su cocina, o tomando una copa de sidra. ¿Qué mejor forma de consentirse este otoño que con un cálido antojo? Para ayudarle a hornear, cocinar y disfrutar su sidra en esta temporada, la Administración de Alimentos y Medicamentos de los Estados Unidos (FDA, por sus siglas en inglés) ofrece una serie de consejos de inocuidad alimentaria que pueden…

Al hornear

Si está horneando pies de manzana, pan de calabaza o cualquier cosa parecida, probablemente utilizará harina. Es importante recordar que la harina es un alimento crudo. Muchos alimentos preparados con harina también contienen huevos crudos. Debido a que estos ingredientes están crudos, pueden contener bacterias peligrosas. Le presentamos algunas formas de protegerse a usted y a su familia al hornear con harina y huevos:

Nunca ingiera ni pruebe harinas, masas o batidos crudos.
Siga las recetas y las instrucciones de los empaques de mezclas para hornear y de otras preparaciones que contengan harina (o huevos), y cumpla con las temperaturas y tiempos de cocción especificados.
Conserve los alimentos crudos, como la harina y los huevos, separados de los alimentos listos para consumir.

Aprenda más acerca de la harina cruda y los huevos, y cómo manipular estos ingredientes de forma segura.

Al cocinar
Sin importar si está experimentando con una nueva receta, o preparando una comida para la familia, seguir estos cuatro simples pasos puede ayudarle a evitar que bacterias peligrosas le hagan daño a usted y a su familia:

Limpiar frecuentemente sus manos y las superficies.
Separar carnes, aves, mariscos y huevos crudos de otros alimentos en su carrito de compras, bolsas del supermercado y en el refrigerador.
Cocinar los alimentos a las temperaturas correctas.
Enfriar los alimentos rápidamente refrigerando o congelando las carnes, aves, huevos, mariscos y otros productos perecederos antes de las 2 horas después de haberlos comprado o cocinado (o antes de 1 hora si la temperatura ambiente está por encima de 90° F).

Conozca más consejos de manipulación segura de alimentos.

Al beber jugos o sidra
Si planea disfrutar una sidra de manzana caliente, o un refrescante jugo exprimido, recuerde que cuando las frutas y vegetales se exprimen frescos o se usan crudos, las bacterias presentes pueden terminar en su jugo o sidra. Esto es lo que debe saber y hacer para beber un jugo o sidra de forma segura:

A menos que los productos o el jugo hayan sido pasteurizados o tratados de alguna manera para destruir las bacterias peligrosas, el jugo podría estar contaminado.
Identifique la etiqueta de advertencia que indica que el producto no ha sido pasteurizado para evitar comprar jugos no tratados. Los jugos no tratados se venden más comúnmente en la sección refrigerada del supermercado.
Al preparar jugos o sidra en casa, lave cuidadosamente sus manos y todos los productos, y deseche cualquier parte dañada o magullada de las frutas o vegetales. Almacene el jugo o la sidra en el refrigerador.

Encuentre más consejos para prevenir enfermedades al comprar o beber jugos o sidra.

Aprenda más sobre prácticas de seguridad alimentaria en casa:

Contacto: Medios: 1-301-796-4540 Consumidores: 1-888-SAFEFOOD (línea gratis)

Foto: https://mma.prnewswire.com/media/1320368/FallFoodSafety_SPANISH.jpg
Logo: https://mma.prnewswire.com/media/585467/ucm519149_Logo.jpg

FUENTE U.S. Food and Drug Administration

Passenger Car Accessories Aftermarket worth $248.41 Bn, Globally, by 2026 at 8.5% CAGR: Allied Market Research

Stringent government regulations to replace, rise in the trend of vehicle customization coupled with increase in disposable income, and high focus on the well-being of drivers fuel the growth of the global passenger car accessories aftermarket.

PORTLAND, Ore., Oct. 27, 2020 /PRNewswire/ — Allied Market Research published a report, titled, «

PORTLAND, Ore., Oct. 27, 2020 /PRNewswire/ — Allied Market Research published a report, titled, «Passenger Car Accessories Aftermarket by Type (External Accessories and Internal Accessories) and Application (Roof Rack, LED Lights, Body Kits, Body Covers, Alloy Wheels, Tires, Car Care Products, Window Films, Seat & Steering Covers, Electronic Accessories, Knobs, Floor Mats, Sunshades, Car Organizers, Air Fresheners, Vacuum Cleaners, Pillows & Cushions, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026.» According to the report, the global passenger car accessories aftermarket industry was estimated at $128.97 billion in 2018, and is anticipated to hit $248.41 billion by 2026, registering a CAGR of 8.5% from 2019 to 2026.

Download Report Sample at https://www.alliedmarketresearch.com/request-sample/6473

Drivers, restraints, and opportunities-

Stringent government regulations to replace or upgrade the accessories, rise in the trend of vehicle customization coupled with increase in disposable income, and high focus on the well-being of drivers fuel the growth of the global passenger car accessories aftermarket. On the other hand, decrease in global vehicle production, surge in the drift toward shared mobility, rise in raw-material prices, and high automotive import tariffs restrain the growth to some extent. However, technological advancements, growth in demand for luxurious vehicles, and untapped developing markets in Africa and Asia are expected to create lucrative opportunities in the segment.

COVID-19 scenario-

Disruptions in Chinese parts exports, interruptions in large scale manufacturing across Europe, and the closure of assembly plants in the United States have impacted the global passenger car accessories aftermarket badly.
Moreover, the global lockdown has compelled people to stay back at home. So, quite naturally, there’s been a steep fall in the zest to upgrade their cars with advanced features. However, with several government bodies coming up with relaxations on the existing restrictions, the global market is expected to recover shortly.

Get detailed COVID-19 impact analysis on the Passenger Car Accessories Aftermarket Request Here!

The external accessories segment to retain its dominance by 2026-

Based on type, the external accessories segment accounted for more than half of the global passenger car accessories aftermarket share in 2018, and is expected to rule the roost by the end of 2026. Rise in disposable income of people along with the strict vehicle acts in some of the countries are driving the growth of the segment. The internal accessories segment, on the other hand, would register the fastest CAGR of 9.2% during the study period. The fact that internal car accessories give a stylish look to the car from inside and also provides convenient and comfort features to the driver as well as co-drivers spurs the segment growth.

The tyres segment to rule the roost-

Based on application, the tyres segment contributed to nearly one-third of the global passenger car accessories aftermarket revenue in 2018, and is projected to lead trail till 2026. Installation of right tyres on cars not only allows the vehicles to get proper traction over the road but it also plays a crucial role in improving their performance. This factor has driven the segment growth. Simultaneously, the alloy wheels segment would garner the fastest CAGR of 18.6% throughout the forecast period. One of the main benefits of alloy wheels is their lightweight feature that results in better handling and reduction of the overall weight of the vehicle. This aspect has propelled the growth of the segment.

Interested to Procure The Data? Inquire here at https://www.alliedmarketresearch.com/purchase-enquiry/6473

Asia-Pacific to dominate in terms of revenue, North America to grow at a moderate rate-

Based on geography, Asia-Pacific held the major share in 2018, generating more than half of the global passenger car accessories aftermarket. The Asia-Pacific automotive motor industry is controlled by government policies that encourage sustainable manufacturing and investments in the sector. At the same time, LAMEA would register the fastest CAGR of 11.0% by 2026. Factors such as growth in IoT and rise in the demand for advanced technologies in automobiles propel the growth of the market. However, North America would portray a CAGR of 9.3% from 2019 to 2026.

Frontrunners in the industry-

CEAT Limited
Continental Corporation
Michelin
Pirelli Tyre C S.p.A.
JK Tyre & Industries Limited
MRF Limited
Volkswagen AG
Sumitomo Rubber Industries, Ltd.
Visteon Corporation
The Yokohama Rubber Co., Ltd.
Hella KGaA Hueck & Co.
Bridgestone Corporation
Panasonic Corporation
HARMAN International
Ford Motor Company
Audi AG
Alpine Electronics, Inc.
The Goodyear Tire & Rubber Company
Pioneer Corporation
BMW Group
DENSO Corporation

Schedule a Free Consultation Call with Our Analysts/Industry Experts to Find Solution for Your Business at https://www.alliedmarketresearch.com/connect-to-analyst/6473

Similar Reports We Have on Automotive & Transportation Industry:

Automotive Aftermarket by Product (Wear-and-Tear Parts, Crash-Relevant Parts, Accessories, and Diagnostic Products) and Distribution Channel (Offline and Online) by Application (Consumer Vehicle and Commercial Vehicle) – Global Opportunity Analysis and Industry Forecast, 2017-2030.

Automotive Accessories Market by Component (External Component (Racks, LED Lights, Body Kits, Chrome Accessories, Covers, Alloy Wheels, Window Films, Helmets, and Others) and Internal Component (Covers, Electronics Accessories, Knobs, Communication System, Mats, Fragrance, Central Locking System, Dash Kits, and Others)), Distribution Channel (Original Equipment Manufacturer and Aftersales), and Application (Passenger Cars, Commercial Vehicle, and Two-wheelers) – Global Opportunity Analysis and Industry Forecast, 2017-2030.

Exterior Car Accessories Market by Product Type (Racks, LED Lights, Body Kits, Chrome Accessories, Covers, Alloy Wheels, Window Films) and by Distribution Channel (Aftermarket and Original Equipment Manufacturer (OEM)) – Global Opportunity Analysis and Industry Forecast, 2017-2030.

Automotive Repair and Service Market by Part (Engine Oil, Gear Oil, Brake Oil, Grease, Tires, Batteries, Wear & Tear Parts, Air Filter, Cabin Filter, Oil Filter, Wiper Blades, Collision Body, Starters & Alternators, Lighting, Exhaust Components, Spark Plugs, and Others), Service Providers (Automobile Dealerships, Franchise General Repairs, Specialty Shops, Locally Owned Repair Shops/Body Shops, Tire Shops, and Others), and Vehicle Type (Passenger Cars, LCVs, and HCVs): Global Opportunity Analysis and Industry Forecast, 2018–2030.

Roadside Assistance Market by Service (Towing, Tire Replacement, Fuel Delivery, Jump Start/Pull Start, Lockout/ Replacement Key Service, Winch, Battery Assistance, Trip Routing/ Navigational Assistance, and Other Mechanic Services), Provider (Auto Manufacturer, Motor Insurance, Independent Warranty, and Automotive Clubs), and Vehicle (Passenger Vehicle and Commercial Vehicle (LCV and HCV)): Global Opportunity Analysis and Industry Forecast, 2019–2030.

About Allied Market Research

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of «Market Research Reports» and «Business Intelligence Solutions.» AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

AMR introduces its online premium subscription-based library Avenue, designed specifically to offer cost-effective, one-stop solution for enterprises, investors, and universities. With Avenue, subscribers can avail an entire repository of reports on more than 2,000 niche industries and more than 12,000 company profiles. Moreover, users can get an online access to quantitative and qualitative data in PDF and Excel formats along with analyst support, customization, and updated versions of reports.

Contact:

David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
USA/Canada (Toll Free):
+1-800-792-5285, +1-503-894-6022, +1-503-446-1141
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1(855)550-5975
help@alliedmarketresearch.com
Web: www.alliedmarketresearch.com
Allied Market Research Blog: https://blog.alliedmarketresearch.com
Follow Us on | Facebook | Twitter | LinkedIn

Logo: https://mma.prnewswire.com/media/636519/Allied_Market_Research_Logo.jpg

No olvidemos la importancia de la inocuidad alimentaria: consejos de la FDA

Al hornear

Nunca ingiera ni pruebe harinas, masas o batidos crudos.
Siga las recetas y las instrucciones de los empaques de mezclas para hornear y de otras preparaciones que contengan harina (o huevos), y cumpla con las temperaturas y tiempos de cocción especificados.
Conserve los alimentos crudos, como la harina y los huevos, separados de los alimentos listos para consumir.

Aprenda más acerca de la harina cruda y los huevos, y cómo manipular estos ingredientes de forma segura.

Limpiar frecuentemente sus manos y las superficies.
Separar carnes, aves, mariscos y huevos crudos de otros alimentos en su carrito de compras, bolsas del supermercado y en el refrigerador.
Cocinar los alimentos a las temperaturas correctas.
Enfriar los alimentos rápidamente refrigerando o congelando las carnes, aves, huevos, mariscos y otros productos perecederos antes de las 2 horas después de haberlos comprado o cocinado (o antes de 1 hora si la temperatura ambiente está por encima de 90° F).

Conozca más consejos de manipulación segura de alimentos.

A menos que los productos o el jugo hayan sido pasteurizados o tratados de alguna manera para destruir las bacterias peligrosas, el jugo podría estar contaminado.
Identifique la etiqueta de advertencia que indica que el producto no ha sido pasteurizado para evitar comprar jugos no tratados. Los jugos no tratados se venden más comúnmente en la sección refrigerada del supermercado.
Al preparar jugos o sidra en casa, lave cuidadosamente sus manos y todos los productos, y deseche cualquier parte dañada o magullada de las frutas o vegetales. Almacene el jugo o la sidra en el refrigerador.

Encuentre más consejos para prevenir enfermedades al comprar o beber jugos o sidra.

Aprenda más sobre prácticas de seguridad alimentaria en casa:

Contacto: Medios: 1-301-796-4540 Consumidores: 1-888-SAFEFOOD (línea gratis)

Foto: https://mma.prnewswire.com/media/1320368/FallFoodSafety_SPANISH.jpg
Logo: https://mma.prnewswire.com/media/585467/ucm519149_Logo.jpg

FUENTE U.S. Food and Drug Administration

We’re Falling for Food Safety: Tips From FDA

SILVER SPRING, Maryland, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — As the weather gets cooler, you may find yourself wanting to spend more time baking or cooking in your kitchen or sipping a cup of cider. What better way to get cozy this fall than with a warm treat? To help you safely bake, cook, and enjoy your cider this season, the U.S. Food and Drug Administration (FDA) offers food safety tips that can help you avoid foodborne illness (also known as food poisoning). These tips can help you…

When Baking
If you’re baking apple pies, pumpkin bread, or anything in between, you’re likely using flour—and it’s important to remember that flour is a raw food. Many foods made with flour also contain raw eggs. Because these ingredients are raw, they may contain harmful bacteria. Here are a few ways to protect yourself and your family while baking with flour and eggs:

Never eat or taste raw flour, dough, or batter.
Follow recipe and package directions on baking mixes and other flour- or egg-containing products for correct cooking temperatures and specified times.
Keep all raw foods, like flour and eggs, separate from ready-to-eat foods.

Learn more about raw flour and eggs and how to handle these ingredients safely.

When Cooking
Whether you’re experimenting with a new recipe or preparing a meal for family, following these four simple steps can help you keep harmful bacteria from making you and your family sick:

Clean hands and surfaces often.
Separate raw meat, poultry, seafood, and eggs from other foods in your grocery shopping cart, grocery bags, and refrigerator.
Cook food to the right temperature.
Chill food promptly by refrigerating or freezing meat, poultry, eggs, seafood, and other perishables within 2 hours of cooking or purchasing (or within 1 hour if the temperature outside is above 90° F).

Get more safe food handling tips.

When Drinking Juice or Cider
If you’re planning on enjoying hot apple cider or refreshing fresh-squeezed juice, remember that when fruits and vegetables are fresh-squeezed or used raw, bacteria from the produce can end up in your juice or cider. Here’s what you need to know and do to drink juice and cider safely:

Unless the produce or the juice have been pasteurized or otherwise treated to destroy harmful bacteria, the juice could be contaminated.
Look for the warning label stating that the product has not been pasteurized to avoid the purchase of untreated juices. Untreated juice is most likely to be sold in the refrigerated section of a grocery store.
When preparing juice or cider at home, thoroughly wash your hands and all produce and cut away any damaged or bruised areas on fruits and vegetables. Store the juice and cider in the refrigerator.

Find more tips for preventing illness when purchasing or drinking juice or cider.

Learn more about practicing food safety at home:

Contact: Media: 1-301-796-4540 Consumers: 1-888-SAFEFOOD (toll-free)

Photo – https://mma.prnewswire.com/media/1310131/US_FDA_Food_Safety_Tips.jpg
Logo – https://mma.prnewswire.com/media/585467/ucm519149_Logo.jpg

SOURCE U.S. Food and Drug Administration

LaLiga North America And Chef José Andrés’ ThinkFoodGroup Expand Partnership Naming Jaleo ‘The Home of LaLiga In Washington, DC’

NEW YORK, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York‘, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga in Washington DC .’ Mercado Little Spain will continue to be ‘The Home of LaLiga in New York,’ showing games at Spanish Diner, the all-day restaurant located there.

When possible, given current health, safety, and distancing protocols, both Jaleo DC and Jaleo Crystal City, as well as Spanish Diner, will show all live LaLiga games and host special events for fans, including appearances from LaLiga legends, special menus, and giveaways. The partnership demonstrates ThinkFoodGroup and LaLiga North America’s commitment to elevate the passion for Spanish culture, food, and soccer in the United States.

Understanding that there will be some fans that prefer to watch the games at home but want to live the same unique experience, LaLiga North America will be doing sweepstakes and merchandise giveaways for guests in both cities. For every take-out order, guests can win a LaLiga Jersey or a LaLiga official ball every weekend during LaLiga Season 20/21.

«LaLiga North America’s first year at Mercado Little Spain exceeded all of our expectations, creating an atmosphere unlike any in the sports world,» said LaLiga North America CEO Boris Gartner. «Fútbol fans and lovers of Spanish culture feel like they are transported to Spain when they enter ‘The Home of LaLiga’. This is as close you can get in the US to a true Spanish experience with the best food and the best soccer.»

All 19-20 season LaLiga matches were shown at Spanish Diner, attracting New Yorkers and visitors alike. Fans of all ages and backgrounds experienced Spanish culture together, while watching the best league in the world. The experience has created a destination for local soccer fans who visit Mercado Little Spain on a weekly basis for matches.

«Fútbol has always been a big, big part of my life, along with many Spaniards and more and more Americans every year,» said José Andrés. «Our partnership with LaLiga will give a meeting place to all of us – American, Spanish, everyone – who want to enjoy the greatest sport on Earth.»

The experience at Mercado Little Spain has attracted new fans to LaLiga by connecting with those interested in food and lifestyle. The intersection of these verticals trends with changes in the sports industry. Organizations can no longer focus solely on the product on the field. Teams and leagues are finding ways to authentically engage outside of their own industry to bring in new fans. LaLiga has achieve this through this partnership.

About José Andrés / ThinkFoodGroup

Founded by Chef José Andrés and his partner Rob Wilder, ThinkFoodGroup is the creative team responsible for renowned dining concepts in Washington, D.C., Las Vegas, Miami, the Bahamas, and most recently in Orlando and New York City. The 26 restaurants offer a variety of culinary experiences that span from food trucks to world-class tasting menus, including the two Michelin-starred minibar by José Andrés in Washington, D.C..

Twice named to Time’s «100 Most Influential People» list and recipient of the 2015 National Humanities Medal, José Andrés is an internationally-recognized culinary innovator, New York Times best-selling author, educator, humanitarian, and chef and owner of ThinkFoodGroup. In 2010, Andrés founded World Central Kitchen, a non-profit specializing in delivering food relief in the wake of natural and humanitarian disasters. Notably, his team served 3.7 million meals to the people of Puerto Rico following Hurricane Maria and has since served more than 40 million meals worldwide. A naturalized U.S. citizen originally from Spain, Andrés has been a tireless advocate for immigration reform and on July 4, 2014 was named by President Barack Obama as that year’s «Outstanding American by Choice.»

For more information, visit www.thinkfoodgroup.com.

About LaLiga North America

LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.

Media contact: Ben Sosenko, bsosenko@rsgrp.com

SOURCE LaLiga North America

Autor venredPublicado el 27 octubre, 2020Categorías Aaron Sanchez

Omni Cultural TV Fest, In Partnership with NATPE, Will Host the Second Virtual Multicultural Television Festival on Dec 8, 2020

LOS ANGELES, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Omni Cultural TV Fest (OCTVF) in partnership with NATPE launched its second annual television festival showcasing 60 selections from thousands of submissions worldwide. As production and special events came to an abrupt halt due to COVID-19,…

LOS ANGELES, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Omni Cultural TV Fest (OCTVF) in partnership with NATPE launched its second annual television festival showcasing 60 selections from thousands of submissions worldwide. As production and special events came to an abrupt halt due to COVID-19, OCTVF found an innovative way to execute this year’s festival using an interactive platform at an all-day event on December 8, 2020.

The inaugural all-day event last year attracted more than 6000 participants at the Egyptian Theater in Hollywood. This year, OCTVF partnered with the nonprofit organization S.T.R.E.A.M. Global Innovations, creators of the «virtual world» platform that allows live streamed content and offers interactive access to guests.

Using their computers, guests will create an avatar to «walk» through the sponsor expo, attend panel discussions, screenings and an award show. They will be able to ask questions, network, and set up private meetings as if they were at the live festival. Participants using smart phones will have access to panels and shows.

To date, the festival has been instrumental in getting five projects distributed through ShortsTV, a movie deal with Maverick Entertainment, and pitch meetings with GRB, Disney, and All 3 Media, and fulfill requests to view participants’ content from prominent networks and studios.

Festival supporters include Anannke Entertainment, Nickelodeon, Viacom, A&E, Lifetime, The History Channel, The Nacelle Company, CBS Diversity, NBC/Telemundo, Spectrum TV1, Azteca TV International, MGM Television, NYWIFT, Greenlight Women, HRTS, Vimeo, Latin Heat, TVMas, Latin Business Today, Maverick Entertainment, Serqet Production, JEAR Entertainment, The Dominican Republic Film Commision (DGCine).

«We are excited to partner with S.T.R.E.A.M. Global. First, we are supporting a nonprofit that promotes youth empowerment in technology, and second, we are offering our attendees a superior networking experience,» said Kiki Melendez, OCTVF Founder and Latin Hollywood Films CEO.

«I am eager to execute this year’s OCTVF! Our selections are superb, and we are doing something completely unique and positive for our global creative community,» said Festival Director, Elvia Barboa.

The panels are programmed by veteran executive, Jenean Atwood Baynes and include: Writing for Television, Perfecting the Pitch, Directing, New Media, Worldwide Distribution, Capturing the Latino Market, Surviving COVID in Hollywood and Celebrating Diversity with today’s top entertainment creatives and change agents. OCTVF features professionals from the industry’s ecosystem participating on panels and serving as judges on our Blue-Ribbon event.

«We have been showcasing vetted producers with show teasers through our OCTVF Virtual Pre-Shows all summer. Now it’s time for the world to see their work,» said festival Co-Founder Cindy Cowan.

For more and tickets: https://omni-cultural-tv-fest-2020.eventbrite.com/

MEDIA CONTACT
David Roberson
310-925-8789
david@robersonpr.com

Kiki Melendez
omniculturaltvfest@Gmail.com

Generated by Elif Cercel (ecercelpr@me.com)

SOURCE OCTVF/Latin Hollywood Films

Autor venredPublicado el 27 octubre, 2020Categorías Aaron Sanchez

Buchanan’s Blended Scotch Whisky Introduces New ‘Life Is Better Shared’ Campaign, To Uplift Communities In Need This Holiday Season

NEW YORK, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Buchanan’s Blended Scotch Whisky is kicking off the holiday season by spreading the spirit of togetherness through the arrival of its new national marketing campaign, ‘Life is Better Shared. Whether over an intimate glass of whisky or a shared meal with friends and family, the new integrated campaign reminds people of what’s most important– the energy, community and greatness evoked when we enjoy each other’s company.

During…

NEW YORK, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Buchanan’s Blended Scotch Whisky is kicking off the holiday season by spreading the spirit of togetherness through the arrival of its new national marketing campaign, ‘Life is Better Shared. Whether over an intimate glass of whisky or a shared meal with friends and family, the new integrated campaign reminds people of what’s most important– the energy, community and greatness evoked when we enjoy each other’s company.

During these unprecedented times when many people can’t come together, Buchanan’s is committed to supporting our community when they need it most. Through three key initiatives, the campaign will help feed families, inspire togetherness through a sweepstake with global superstar and longtime brand partner, J Balvin, and support local bartenders.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8785551-buchanan-life-is-better-shared-j-balvin-campaign/

Created by Anomaly New York, the new work honors the legacy of founder James Buchanan, who believed in the power of sharing. He created a smooth Scotch whisky made to be enjoyed by all. «Through the ‘Life is Better Shared’ campaign, we want to remind people of the incredible feeling of togetherness when we gather for a meal over a glass of Buchanan’s. As a brand rooted in community, we are proud to give those in need the opportunity to experience a warm meal with family at a time when people need it most,» says Tara King, Buchanan’s Senior Brand Manager.

To kick off, Buchanan’s is working with World Central Kitchen, a non-profit that uses the power of food to heal communities and strengthen economies during times of crisis and beyond, to share 40,000 meals with the hardest hit communities this holiday season, particularly the Hispanic community that has been disproportionately impacted by the pandemic in New York City, New Jersey, South Florida, Texas, and Los Angeles.

Together, Buchanan’s and J Balvin will also remind people that although things may look a little different this year, there is still a reason to embrace the festive season and spread joy. Beginning October 27 through November 30, U.S. residents 21+ will have a chance to win a holiday dinner for their families and share a virtual toast with J Balvin. To enter the sweepstake, consumers can visit www.win.buchananswhisky.com or follow @buchananswhisky to learn more. To remind people how special it is to share a meal with those you love, Balvin has also created a 30-second video giving a behind-the-scenes look into an intimate dinner at his home, showcasing the intimate moments and rituals that take place when gathered around the table with Buchanan’s.

«This year has taught me how important it is to cherish the time you spend with loved ones, and the Buchanan’s ‘Life is Better Shared’ campaign reminds us to appreciate the big and small moments we share with each other. To me, life has always been about coming together and bringing out the best in each other,» says J Balvin.

As a way to continue fostering shared moments together, the brand is also partnering with Sourced Craft Cocktails to offer limited-time-only Buchanan’s cocktail kits created and hand-delivered by local bartenders to enjoy responsibly at home. Not only will people have the opportunity to enjoy a whisky cocktail with family and friends, but they’ll be supporting their local bartender community while doing so. Available as of October 27^thin New York City, Los Angeles, Miami and Austin, the kit includes fresh pre-batched Buchanan’s Whisky cocktails, a recipe booklet and a unique, fun game.

For additional information on Buchanan’s Whisky, please visit www.BuchanansWhisky.com. Stay up to date with the latest news, whisky cocktails, and exciting social content by following the conversation on at @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.

PR CONTACT:
Buchanans@hunterpr.com

About BUCHANAN’S Blended Scotch Whisky
BUCHANAN’S Blended Scotch Whisky’s true purpose is to celebrate the greatness in one another and bring to life the energy we get when we’re together. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN’S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The BUCHANAN’S Blended Scotch Whisky Portfolio features four award-winning marques, including: BUCHANAN’S DeLuxe Blended Scotch Whisky, BUCHANAN’S MASTER Blended Scotch Whisky, BUCHANAN’S Special Reserve Blended Scotch Whisky, and BUCHANAN’S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

SOURCE Buchanan’s Blended Scotch Whisky

Autor venredPublicado el 27 octubre, 2020Categorías Aaron Sanchez

Brickell Gets Ready To Welcome New Food Hall Concept, Okeydokey

MIAMI, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Okeydokey, a new innovative food hall concept, is slated to open in Brickell in the first quarter of 2021. Encompassing three floors and a sprawling outdoor patio, the highly anticipated concept is poised to become one of the hottest destinations for food, cocktails, and entertainment. Each of the food hall’s three levels features a unique atmosphere and offerings, with one floor dedicated solely to entertainment so guests can enjoy a truly…

MIAMI, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Okeydokey, a new innovative food hall concept, is slated to open in Brickell in the first quarter of 2021. Encompassing three floors and a sprawling outdoor patio, the highly anticipated concept is poised to become one of the hottest destinations for food, cocktails, and entertainment. Each of the food hall’s three levels features a unique atmosphere and offerings, with one floor dedicated solely to entertainment so guests can enjoy a truly multi-faceted experience — from dinner and drinks to live music and dancing — in one destination.

Programming will vary daily, ensuring that every visit is unique. During the day, visitors can join yoga sessions or catch seminars by trending influencers, entrepreneurs and more. When the sun goes down, Okeydokey will light up as the entertainment level becomes a stage for visiting DJs, jazz ensembles, Latin bands, and other performers. Impromptu attractions, like pop-up ice cream stands and unexpected takeaway treats, will further enhance the Okeydokey experience, infusing every visit with a sense of surprise and delight. And on Sundays, guests can enjoy brunch at the food hall.

Foodies will get to treat their tastebuds to culinary offerings from five crave-worthy restaurants:

Tanuki — with locations in Moscow and South Beach, this Asian-inspired favorite brings its famous dim sum, sushi, and sashimi to Brickell at Okeydokey.

Dal Plin — an outpost of the beloved Design District eatery will serve homemade pasta and fresh regional Italian cuisine.

Yoso Ramen — fans of Yoso Sushi’s food truck in the Design District can look forward to piping hot bowls of ramen and cool, refreshing poke by this cult-favorite brand.

Little Bird by Doce Provisions — the Little Havana staple will offer Latin-fusion dishes with a focus on rotisserie offerings in this one-of-a-kind pop-up.

Jaffa — guests can savor spiced Mediterranean cuisine by acclaimed chef, Yaniv Cohen.

Spontaneity and innovation make up the spirit of Okeydokey — which is why guests can look forward to an ever-changing experience that satisfies all the senses. The layout of the food hall will allow visitors to watch as chefs work their magic in the kitchen, turning the culinary experience into a visual feast.

Guest safety will also take priority at Okeydokey. The hall features ample space and seating both indoors and outdoors, making it easy for guests to social distance. Stringent cleaning protocols will be practiced as well.

Okeydokey is slated to open in early 2021 at 268 SW 8^th street, Miami, FL33130.

SOURCE Okeydokey Brickell, LLC

Autor venredPublicado el 27 octubre, 2020Categorías Aaron Sanchez

Buchanan’s Blended Scotch Whisky Presenta La Campaña ‘Life Is Better Shared’ para apoyar a las comunidades marginadas

NUEVA YORK, 27 de octubre de 2020 /PRNewswire-HISPANIC PR WIRE/ — Buchanan’s Blended Scotch Whisky comienza la temporada festiva fomentando el sentimiento de comunidad con la llegada de su nueva campaña nacional, ‘Life Is Better Shared.’ Ya sea que estés disfrutando íntimamente con una copa de whisky o compartiendo una rica comida con familiares y amigos, la nueva campaña les recuerda a las personas que lo más importante es la energía, unidad y grandeza que se evoca al disfrutar de la buena compañía. Durante…

NUEVA YORK, 27 de octubre de 2020 /PRNewswire-HISPANIC PR WIRE/ — Buchanan’s Blended Scotch Whisky comienza la temporada festiva fomentando el sentimiento de comunidad con la llegada de su nueva campaña nacional, ‘Life Is Better Shared.’ Ya sea que estés disfrutando íntimamente con una copa de whisky o compartiendo una rica comida con familiares y amigos, la nueva campaña les recuerda a las personas que lo más importante es la energía, unidad y grandeza que se evoca al disfrutar de la buena compañía. Durante estos momentos sin precedentes cuando mucha gente no tiene la posibilidad de reunirse, Buchanan’s se esta dedicando a apoyar su comunidad cuando más lo necesitan. Con tres iniciativas claves, esta campaña ayudará a alimentar a familias, a inspirar la riqueza de la unión a través de un sorteo con J Balvin, la superestrella global y colaborador de la marca desde hace tiempo atrás, y a apoyar a bartenders locales.

Experimente aquí el comunicado de prensa multicanal interactivo: https://www.multivu.com/players/Spanish/8785551-buchanan-life-is-better-shared-j-balvin-campaign/

Creada por Anomaly New York, la nueva campaña honra el legado de James Buchanan, el fundador de la marca, quien creía en el poder de compartir. Creó la mezcla de whisky Escoces para que fuera disfrutada por todos. «A través de la campaña ‘Life Is Better Shared,’ deseamos recordarle a la gente la increíble sensación que se siente cuando nos reunimos a la hora de comer acompañados de una copa de Buchanan’s. La marca esta comprometida de elevar a las comunidades, y nos enorgullecemos de poder extenderle la mano al brindarles una buena comida familiar en estos momentos que más lo necesitan», comentó Tara King, Gerente en Marca Senior para Buchanan’s.

Para dar inicio, Buchanan’s en colaboración con World Central Kitchen, una organización sin fines de lucro que usa el poder de los alimentos para sanar a comunidades y fortalecer economías durante momentos de crisis y más allá, servirá 40,000 comidas durante la temporada festiva a comunidades que más han sido impactadas, particularmente a la comunidad Hispana que ha sido afectada desproporcionalmente por la pandemia en la Ciudad de Nueva York, Nueva Jersey, en el Sur de la Florida, en Tejas y en Los Ángeles.

Junto con J Balvin, Buchanan’s también les recordará a las personas que a pesar de que la temporada festiva sea un poco distinta este año, aun existen motivos para disfrutar de estas festividades y esparcir la felicidad. A partir del 27 de octubre y hasta el 30 de noviembre, los residentes de los Estados Unidos de 21 años o más tendrán la oportunidad de ganar una cena festiva con sus familias y compartir un brindis virtual con J Balvin. Para participar en el sorteo, los consumidores pueden visitar www.win.buchananswhisky.com o seguir @buchananswhisky para más detalles. Y para recordarle a la gente lo especial que es compartir una comida con las personas más cercanas a uno, Balvin también ha creado un video de 30 segundos que nos lleva detrás de cámaras para presenciar una intima cena dentro de su hogar, donde se viven momentos y rituales que toman lugar al reunirse en la mesa con Buchanan’s.

«Este año me ha mostrado la importancia de disfrutar los momentos que compartimos con nuestros seres queridos, y la campaña ‘Life Is Better Shared’ de Buchanan’s nos hace acordar que debemos apreciar cada momento, por más grande o pequeño que sea, unos con los otros», comentó J Balvin. «Para mi, la vida siempre ha consistido en reunirse y en destapar lo mejor de cada uno».

Para continuar fomentando los momentos compartidos, la marca también colaborará con Sourced Craft Cocktails para crear kits de cocteles de edición limitada que serán hechos y entregados por bartenders locales para disfrutar responsablemente en la casa. Las personas no solo tendrán la oportunidad de disfrutar del whisky con familiares y amigos, también estarán apoyando a su comunidad local de bartenders. Disponible a partir del 27 de octubre en la Ciudad de Nueva York, Los Ángeles, Miami y Austin, el kit incluye una variedad de cocteles frescos con Buchanan’s Whisky, una libreta de recetas, y un juego único y divertido.

Para más información acerca de Buchanan’s Whisky, visita www.BuchanansWhisky.com. Mantente al día con la información más actualizada y forma parte de la conversación en @BuchanansUS en Facebook, @BuchanansWhisky en Instagram y @BuchanansUSA en Twitter.

CONTACT DE RELACIONES PÚBLICAS:
Buchanans@hunterpr.com

Acerca de BUCHANAN’S Blended Scotch Whisky
El verdadero propósito de BUCHANAN’S Blended Scotch Whisky es el de celebrar la grandeza que llevamos dentro y que cobra vida cuando nos reunimos. Fue credo para ser compartido uno con el otro y disfrutado por todos, ya que nuestro fundador, James Buchanan, creía en el poder de compartir. La marca BUCHANAN’S Blended Scotch Whisky cuenta con una herencia autentica de más de 130 años, y cada botella es representa el compromiso de James Buchanan de crear los más finos whiskies Escoceses mezclados. El portafolio de BUCHANAN’S Blended Scotch Whisky cuenta con cuatro galardonados whiskies Escoceces, incluyendo: BUCHANAN’S DeLuxe Blended Scotch Whisky, BUCHANAN’S MASTER Blended Scotch Whisky, BUCHANAN’S Special Reserve Blended Scotch Whisky, y BUCHANAN’S RED SEAL Blended Scotch Whisky. Todas estos han sido reconocidas en las competencias internacionales de licores más prestigiosas. Para más información visita www.BuchanansWhisky.com o conéctate con nosotros en Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, y en Twitter: www.twitter.com/BuchanansUSA.

Acerca de Diageo
Diageo es el líder global en bebidas alcohólicas con una colección sobresaliente de marcas incluyendo los whiskies Johnnie Walker, Crown Royal, Bulleit y Buchanan’s, los vodkas Smirnoff, Cîroc y Ketel One, Captain Morgan, Baileys, Don Julio, Tanqueray y Guinness. Diageo cotiza tanto en la Bolsa de Valores de Nueva York (DEO) como en la Bolsa de Valores de Londres (DGE) y nuestros productos se comercializan en más de 180 países en todo el mundo. Para más información acerca de Diageo, su gente, nuestras marcas, y desempeño, visita www.diageo.com. Visita el recurso global de Diageo que promueve el consumo responsable de alcohol, www.DRINKiQ.com, para información, iniciativas, y mejores herramientas de práctica. Síguenos en Twitter y en Instagram para noticias e información sobre Diageo North America: @Diageo_NA. Celebrando la vida, todos los días, en todas partes.

FUENTE Buchanan’s Blended Scotch Whisky

Autor venredPublicado el 27 octubre, 2020Categorías Geovanny Vicente

MessengerPeople colabora con WhatsApp para prevenir la propagación de desinformación

– MessengerPeople colabora con WhatsApp y los verificadores de hechos en todo el mundo para prevenir la propagación de la desinformación

MUNICH, 27 de octubre de 2020 /PRNewswire/ — El servicio de mensajería basado en Múnich y especialista en chatbots MessengerPeople lanzó «ThatsFact», una solución de software especialmente desarrollada para la…

– MessengerPeople colabora con WhatsApp y los verificadores de hechos en todo el mundo para prevenir la propagación de la desinformación

MUNICH, 27 de octubre de 2020 /PRNewswire/ — El servicio de mensajería basado en Múnich y especialista en chatbots MessengerPeople lanzó «ThatsFact», una solución de software especialmente desarrollada para la comprobación de hechos en WhatsApp. «ThatsFact» fue creado como parte de una iniciativa de WhatsApp para reducir la desinformación de extremo a extremo en la plataforma de mensajería cifrada.

La herramienta permite a los signatarios verificados de la International Fact-Checking Network (IFCN), ONG y empresas de medios de comunicación utilizar WhatsApp para determinar si la información es factualmente verdadera o falsa. Más de 15.000 solicitudes ya han comprobado la veracidad a través de «ThatsFact.»

«Dar a las personas formas sencillas de obtener fuentes de información oficiales y precisas nunca ha sido más importante como en los últimos meses. El software ‘ThatsFact’ de MessengerPeople proporciona una manera fácil para que las personas envíen mensajes de WhatsApp a verificadores de hechos verificados para su revisión, y para que desacrediten cualquier falsedad que encuentren. Soluciones de verificación de hechos como estas son una de las formas más importantes de abordar el desafío global de la desinformación», dijo Louis Moynihan, desarrollo de negocios de productos, WhatsApp.

Contra la desinformación y las noticias falsas

Entre los primeros usuarios del software se encuentran varias organizaciones firmantes verificadas internacionalmente por la IFCN, entre ellas Fact Crescendo y Newschecker (India), Newtral (España) y otra del Reino Unido. «Debido a que WhatsApp es el primer punto de contacto para la mayoría de los usuarios, el contenido sospechoso se informa más rápidamente. Esto nos ayuda a contener la desinformación antes de que se propague a otras plataformas», dijo Rahul Namboori, cofundador de Fact Crescendo.

La solución de software «ThatsFact» fue desarrollada por MessengerPeople específicamente para las necesidades de las organizaciones de verificación de hechos. Permite a los equipos procesar consultas sobre la verdad de la información a través de WhatsApp de una manera profesional, escalable y en línea con las pautas comunes de protección de datos. Todas las solicitudes están protegidas por la WhatsApp Business API oficial.

«Más de 65 mil millones de mensajes se envían a través de WhatsApp todos los días, incluyendo, por desgracia, algunos mensajes que contienen información falsa o incorrecta. Con ‘ThatsFact’, ofrecemos a las organizaciones de verificación de hechos y a las empresas de medios de comunicación una solución eficiente que les permite comprobar e identificar la desinformación para evitar que se comparta como un hecho,» dijo el fundador de MessengerPeople, Franz Buchenberger.

Para saber más sobre «ThatsFact» en práctica: https://www.msgp.pl/P0ZMyS

Acerca de MessengerPeople

MessengerPeople es el proveedor líder de software como servicio para la comunicación a través de aplicaciones de mensajería. La innovadora plataforma de comunicación Messenger permite a las empresas comunicarse profesionalmente con los clientes a través de WhatsApp, Apple Business Chat, Facebook Messenger, Telegram y Viber.

Con la solución, más de 2.000 empresas de todo el mundo y más de 20 millones de usuarios finales ya han aprovechado WhatsApp y demás para la comunicación entre empresas y clientes.

Foto – https://mma.prnewswire.com/media/1318385/MessengerPeople_ThatsFact_WhatsApp.jpg
Logo – https://mma.prnewswire.com/media/1039085/MessengerPeople_Logo.jpg

Autor venredPublicado el 27 octubre, 2020Categorías Rose marynews

Paginación de entradas

Página anterior Página 1 … Página 20 Página 21 Página 22 … Página 216 Próxima página