enero 2021 – Página 309

Un nuevo estudio de Montefiore demuestra que la cooperación entre doctores y cuidadores mejora la atención a los niños en casa tras el alta

NUEVA YORK, 6 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Muchos niños deben tomar medicamentos en casa después de ser dados de alta del hospital. Una reciente investigación realizada en el Children’s Hospital at Montefiore (CHAM) y el Albert Einstein College of Medicine ha determinado que el 70% de los cuidadores de estos niños o no gestionan bien las instrucciones de medicación que reciben en el momento de recibir el alta o no las comprenden bien, lo cual genera problemas de dosificación incorrecta y confusión respecto a los efectos secundarios. Los mismos investigadores de CHAM y Einstein buscaron maneras de corregir este problema y determinaron que los errores de medicación se pueden reducir en casi un 50% cuando se da el alta de manera estandarizada a los pacientes con medicación. Los resultados de esta investigación han sido publicados en Pediatrics.

«La responsabilidad de los cuidadores de administrar medicamentos a sus hijos en casa puede generar estrés y confusión», dijo la autora principal de la investigación, Kaitlyn Philips, DO, Directora Médica Adjunta de Calidad Pediátrica de CHAM, y Profesora Adjunta de Pediatría en Einstein. «Queremos que los niños sigan recuperándose en la comodidad de su propio hogar y por tanto es vital que los cuidadores puedan administrar medicamentos con confianza y seguridad. Nuestra investigación muestra que si disponemos de un método estandarizado de educar a los cuidadores, se reduce la probabilidad de cometer errores».

La Dra. Philips forma parte de un equipo dedicado a la mejora de la calidad en CHAM creado para identificar problemas e implementar soluciones sostenibles que permitan reducir los daños prevenibles y mejorar la seguridad del paciente. Tanto ella como sus colegas de CHAM y Einstein contaron con una serie de subvenciones del Instituto Nacional de la Salud (NIH en sus siglas en inglés) para estudiar los problemas en la prestación de cuidados al paciente y para desarrollar maneras de solucionarlos. La Dra. Philips también es académica del Learning Health System Center of Excellence de Einstein y Montefiore, que da asesoramiento y capacitación sobre el uso de datos para una mejora sostenida de la prestación de salud.

Para el estudio publicado en Pediatría la Dra. Philips trató de incrementar los conocimientos de los padres sobre cómo medicar a sus hijos, y comunicar con más claridad las instrucciones que deberán seguir en casa. Desarolló e implementó un programa llamado MEDRITES, un acrónimo que viene a significar «medicar correctamente» y que corresponde a:

Nombre del Medicamento
Enseñar a la familia e involucrarla
Dosis, Ruta, Indicaciones y Tiempo (o sincronización)
Efectos esperados y Efectos secundarios
Consejos de Almacenamiento (Storage) y uso de jeringa (Syringe) para administrarlos con precisión

Durante el periodo de intervención de 12 meses de duración, los proveedores de salud dieron a los cuidadores asesoramiento en administración de medicamentos, que consistió en tratar a fondo los temas integrados en MEDRITES. El familiar del paciente pediátrico también se llevó a casa una documentación mucho mejor presentada y con instrucciones más claras. A la semana de dar de alta a los pacientes, los investigadores realizaron entrevistas telefónicas a 249 cuidadores, a quienes preguntaron qué tal entendieron y cumplieron las instrucciones que les dieron al recibir el alta. En comparación con los 157 cuidadores de pacientes entrevistados antes del programa, las personas que hablaron sobre los asuntos integrados en MEDRITES y que recibieron una mejor documentación para llevar a casa, demostraron tener una mejor comprensión de las necesidades de medicación de sus hijos.

MEDRITES ha sido incorporado a otra iniciativa de calidad de CHAM llamada «SAFER Care» («SALUD más segura»), dirigida por la doctora Audrey Uong, MD, Médico Adjunto, CHAM, y Profesora Adjunta de Pediatría en Einstein. Esta iniciativa da a las familias más orientación sobre cómo preparar a los niños para su regreso a la escuela; cuándo hacer un seguimiento con su pediatra; y qué síntomas podrían indicar signos de recaída. Los protocolos de MEDRITES han sido incorporados a la formación anual para nuevos médicos; además, proveedores de ciertas subespecialidades están adoptando un proceso similar para el asesoramiento y la documentación de medicamentos para el alta de sus pacientes.

«La iniciativa MEDRITES demuestra que hacer cambios simples, como redondear las dosis de medicamentos a cantidades que sean apropiadas y seguras, pero también más fáciles de medir, puede tener un gran impacto en cómo se cuida a los niños en el hogar», asegura la Dra. Philips. «Creemos que esta intervención podría usarse en hospitales de todo el país para ayudar a prevenir errores relacionados con los medicamentos para niños».

El trabajo se titula MEDRITES: A Project to Improve the Pediatric Inpatient Discharge Medication Process. (MEDRITES: Un proyecto para mejorar el proceso de medicación tras el alta hospitalaria pediátrica.) Los coautores son Roy Zhou, MD, Diana S. Lee, MD, Christine Marrese, MD, Joanne Nazif, MD, Constance Browne, Pharm.D., Mark Sinnett, Pharm.D., Steven Tuckman, BS Pharm. , MBA, Anjali Modi, Michael L. Rinke, MD, Ph.D. El estudio contó con el apoyo del NIH/Centro Nacional para el Avance de la Ciencia Traslacional (NCATS por sus siglas en inglés).

Sobre el Montefiore Health System

El Montefiore Health System es uno de los principales sistemas de salud académicos de Nueva York; es un líder reconocido en la prestación de atención médica personalizada de calidad excepcional, responsable de aproximadamente 3 millones de personas en comunidades del Bronx, Westchester y Hudson Valley. Consta de 10 hospitales, incluido el Children’s Hospital at Montefiore, el Burke Rehabilitation Hospital y más de 200 centros de atención ambulatoria. La investigación clínica y traslacional avanzada de su escuela de medicina, el Albert Einstein College of Medicine, recae directamente en la atención al paciente y mejora los resultados. Desde los Centros de Excelencia Montefiore-Einstein en cáncer, cardiología y cuidados vasculares, pediatría y trasplantes, hasta su destacado programa de salud escolar, Montefiore es un sistema de atención médica totalmente integrado que da servicios médicos integrales y coordinados tanto a los pacientes como a sus familias. Más información en www.montefiore.org. Síganos en Twitter y visítenos en Facebook y YouTube.

Sobre del Albert Einstein College of Medicine

El Albert Einstein College of Medicine es uno de los principales centros de investigación, educación médica e investigación clínica del país. Durante el año académico 2020-2021, Einstein acogió a 721 estudiantes de medicina, 178 estudiantes de doctorado, 109 estudiantes del programa mixto MD/Ph.D y 265 becados de investigación posdoctoral. El Albert Einstein College of Medicine tiene un profesorado de 1,900 miembros a tiempo completo distribuidos en el campus principal y en sus filiales clínicas. En 2020, esta institución académica recibió más de $197 millones en becas por parte del Instituto Nacional de la Salud (NIH en sus siglas en inglés). Esta cantidad cubre la financiación de los principales centros de investigación de Einstein dedicados al estudio del envejecimiento, a trastornos del desarrollo intelectual, la diabetes, el cáncer, la investigación clínica y traslacional, la enfermedad hepática y el SIDA. Este centro también centra sus esfuerzos en la investigación del desarrollo cerebral, la neurociencia y las enfermedades cardíacas, así como en iniciativas para reducir y eliminar las disparidades étnicas y raciales en la prestación de salud. Su asociación con Montefiore, el Hospital Universitario y el centro médico académico de Einstein, impulsan la investigación clínica y traslacional para acelerar el ritmo al que los nuevos descubrimientos se convierten en tratamientos y terapias con un impacto real en los pacientes. Einstein dirige uno de los programas de capacitación de residencia y becas más importantes de la profesión médica y dental de todos Estados Unidos; y lo hace a través tanto de Montefiore como de una red de filiales compuesta por hospitales y centros médicos del Bronx, Brooklyn y Long Island. Si desea más información, por favor visite www.einstein.yu.edu, lea nuestro Blog, síganos en Twitter, gústenos en Facebook, y véanos en YouTube.

Síganos en Twitter: @MontefioreNYC

Logo – https://mma.prnewswire.com/media/675671/Montefiore_Logo.jpg

FUENTE Montefiore Health System; Albert Einstein College of Medicine

Un nuevo estudio de Montefiore demuestra que la cooperación entre doctores y cuidadores mejora la atención a los niños en casa tras el alta

Nombre del Medicamento
Enseñar a la familia e involucrarla
Dosis, Ruta, Indicaciones y Tiempo (o sincronización)
Efectos esperados y Efectos secundarios
Consejos de Almacenamiento (Storage) y uso de jeringa (Syringe) para administrarlos con precisión

Sobre el Montefiore Health System

Sobre del Albert Einstein College of Medicine

Síganos en Twitter: @MontefioreNYC

Logo – https://mma.prnewswire.com/media/675671/Montefiore_Logo.jpg

FUENTE Montefiore Health System; Albert Einstein College of Medicine

Un nuevo estudio de Montefiore demuestra que la cooperación entre doctores y cuidadores mejora la atención a los niños en casa tras el alta

Nombre del Medicamento
Enseñar a la familia e involucrarla
Dosis, Ruta, Indicaciones y Tiempo (o sincronización)
Efectos esperados y Efectos secundarios
Consejos de Almacenamiento (Storage) y uso de jeringa (Syringe) para administrarlos con precisión

Sobre el Montefiore Health System

Sobre del Albert Einstein College of Medicine

Síganos en Twitter: @MontefioreNYC

Logo – https://mma.prnewswire.com/media/675671/Montefiore_Logo.jpg

FUENTE Montefiore Health System; Albert Einstein College of Medicine

Tyler Chiropractor at Cornejo Chiropractic Uses Zone Technique for Optimal Results

TYLER, Texas, Jan. 6, 2021 /PRNewswire/ — Dr. Luis Cornejo opened his practice in Tyler, Texas, in 2008 with the goal to improve overall health and wellness for the mostly Hispanic population he serves.

Using various state-of-the-art techniques as preventative medicine, he provides exceptional patient care, customizing treatment plans for individual needs.

Many people suffering from lifelong illness or even situational…

Using various state-of-the-art techniques as preventative medicine, he provides exceptional patient care, customizing treatment plans for individual needs.

Many people suffering from lifelong illness or even situational injuries don’t realize that chiropractic care can be the missing link for pain management and relief.

Dedicated to holistic chiropractic care as the way to heal his patients, Dr. Cornejo is always looking to grow.

To increase his chiropractic understanding, better connect with patients, and expand services, in 2019 he began attending the Zone School of Healing, founded by renowned San Francisco-based chiropractor Dr. Peter Goldman.

There, he learned the Zone Technique, based on many of Dr. Pete’s influences and experiences with a major one being the teachings of Dr. Thurman Fleet, who created Zone Therapy in 1931.

Cornejo joined an advanced level of practitioners in the mastermind group at the Zone School and immediately incorporated the method into his practice.

«I went all-in from the beginning, and it completely increased my confidence level,» he said.

Last year, he nearly doubled his client base using this technique despite the pandemic.

«I’m getting faster results in less visits,» he said, adding that the Zone Technique allows a patient’s hope of healing to become reality.

Zone Technique can reverse the effect that emotional, physical or chemical stress causes as a disruption of normal mind and body functions.

The method uses specific points in the back of the head that relate to the six different systems in the body, including the glandular, eliminative, nerve, digestive, muscular and circulatory systems.

From eliminating pain and poor digestion to restoring sleep, focus, energy and a healthy immune system—the Zone Technique achieves balance within the human body for optimal quality of life.

«Before patients would have to trust me that an adjustment would work, and now they feel the difference before and after,» he said. «They have a better understanding of what’s happening, which makes them more comfortable.»

The Zone Technique goes beyond removing interference with the mind and body to restoring the whole person into better health. It stimulates the spinal cord, sending healing energy to the brain while increasing communication with the body’s cells.

«The Zone Technique is legit,» Cornejo said. «Doctors are getting better results because the Zone School teaches you how to have a better report with the patients and develop trust. The results trump everything.»

Cornejo Chiropractic offers services for acute and chronic pain caused by inflammation after car accidents and sports and workplace injuries, as well as headaches and migraines, sciatica, sleep disorders, soft tissue pain, and much more.

For more information about Cornejo Chiropractic, call (903) 939-1415 or visit www.cornejochiropractic.com.

Related Images

dr-luis-cornejo.jpg

Dr Luis Cornejo

Dr Luis Cornejo, of Cornejo Chiropractic, explaining results and next steps to his patient

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SOURCE Cornejo Chiropractic

Carlyle Makes $374 Million Commitment to Global Energy Transition Platform Amp Energy

WASHINGTON and TORONTO, Jan. 6, 2021 /PRNewswire/ – Global investment firm The Carlyle Group (NASDAQ: CG) today announced a strategic growth investment through a $374 million commitment to Amp Solar Group, Inc. («Amp Energy» or the «Company»), a Canadian-based global energy transition platform.

<a…

Amp Energy is a global renewable energy infrastructure manager, developer and owner. Since 2009, the Company has successfully developed over 1.8 gigawatts of distributed and utility-scale renewable generation projects, hybrid generation plus storage projects, and stand-alone battery storage projects around the world. Amp Energy’s proprietary digital energy platform, Amp X, also provides a diverse portfolio of disruptive and interoperable solutions, including a state-of-the-art smart transformer, that enable real-time autonomous management and optimized dispatch of all forms of distributed generation and loads across the grid. The Carlyle investment will help catalyze the continued rapid growth of both Amp’s asset base and Amp X within its core markets of North America, Japan, Australia, Iberia and the UK.

Pooja Goyal, Head of Carlyle’s Renewable and Sustainable Energy team and Co-Head of Carlyle’s Infrastructure group said, «This transaction demonstrates Carlyle’s continued focus on identifying and executing upon attractive investment opportunities such as solar projects and battery storage technologies around the world that are being propelled by the energy transition. We see significant value in working with proven management teams through differentiated development platforms with significant global reach such as Amp Energy.»

Dave Rogers, President and CEO of Amp Energy said, «We are pleased to partner with Carlyle, a world-class investment firm that truly understands and values our growth vision. This investment validates Amp’s position as a leading global energy transition platform, and we believe Carlyle’s extensive global experience and network will help expedite our growth strategies to accelerate the energy transition around the world.»

Equity capital for the transaction has been committed from Carlyle’s Global Infrastructure Opportunity Fund and Carlyle’s Renewable & Sustainable Energy Fund.

About The Carlyle Group
The Carlyle Group (NASDAQ: CG) is a global investment firm with deep industry expertise that deploys private capital across four business segments: Corporate Private Equity, Real Assets, Global Credit and Investment Solutions. With $230 billion of assets under management as of September 30, 2020, Carlyle’s purpose is to invest wisely and create value on behalf of its investors, portfolio companies and the communities in which we live and invest. The Carlyle Group employs more than 1,800 people in 30 offices across six continents. Further information is available at www.carlyle.com. Follow The Carlyle Group on Twitter @OneCarlyle.

About Amp Energy
Amp is an energy transition platform company. Founded in 2009, Amp has become one of the leading global renewables companies having successfully developed over 1.8 gigawatts of distributed and utility-scale renewable generation projects, hybrid generation plus storage projects, and stand-alone battery storage projects around the world alongside a further 2.0 GW and 2.2 GWh of assets in late-stage development or construction. With the addition of Amp X, its fully-integrated digital energy platform, Amp has emerged as a differentiated and unique global energy transition platform. Based in Toronto, Canada, with operations throughout North America, Japan, Australia, India, the UK, Iberia and Czech Republic, Amp’s international team brings deep expertise and thought leadership to every aspect of the energy industry. Further information is available at amp.energy.

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SOURCE Amp Energy

ACORE Names 2021 Class of New and Returning Board Members

WASHINGTON, Jan. 6, 2021 /PRNewswire-PRWeb/ — The American Council on Renewable Energy (ACORE), a national nonprofit that unites finance, policy and technology to accelerate the transition to a renewable energy economy, today announced its new Board class for 2021.

ACORE welcomes two new Board members: Laura Beane, Chief Renewables Officer at ENGIE North America; and Rose McKinney-James, Managing Principal of Energy Works LLC,…

ACORE welcomes two new Board members: Laura Beane, Chief Renewables Officer at ENGIE North America; and Rose McKinney-James, Managing Principal of Energy Works LLC, McKinney-James & Associates and Advocacy BL/ACK.

In addition, the following current Board members were elected or appointed to new three-year terms: Mit Buchanan, Managing Director of Energy Investments, J.P. Morgan; Pat Reiten, Senior Vice President of Government Relations, Berkshire Hathaway Energy; and Himanshu Saxena, Chief Executive Officer, Starwood Energy.

«We are incredibly fortunate for the addition of Laura Beane and Rose McKinney-James to our already strong Board of Directors,» said ACORE President and CEO Gregory Wetstone. «These are challenging but important times, and their experience and fresh perspective will be instrumental to our efforts to achieve the clean energy future that Americans want and scientists say we need.»

«Congratulations to the new and returning ACORE Board members,» said Declan Flanagan, ACORE’s Board Chair and CEO of Ørsted’s Onshore business. «The leadership this group embodies will be exceptionally helpful to ACORE’s critically important effort to accelerate the transition to renewable energy.»

More background on the new Board members serving three-year terms beginning this month is available below:

Laura Beane, Chief Renewables Officer at ENGIE North America, has overseen the company’s renewables group since April 2020. Prior to joining ENGIE North America, Laura was the President and CEO of Avangrid Renewables, one of the leading developers and marketers of renewable energy in the United States. Laura built her career over more than 20 years at Avangrid, holding various positions in operations, market structure, regulation, policy, compliance and special projects. Laura is passionate about renewable energy and is focused on creating customized solutions for customers backed by best-in-class renewable development and operation. Laura is the former Chair of The Climate Trust, a position she held for more than ten years, and was the former Chair-Elect of the American Wind Energy Association.
Rose McKinney-James, Managing Principal of Energy Works LLC, McKinney-James & Associates and Advocacy BL/ACK, is a long-term advocate for clean energy and climate policy. Her firms provide consulting services in legislative advocacy and strategy in public affairs, clean energy policy, sustainable development and diversity, equity and inclusion. She is the former CEO for the Corporation for Solar Technology and Renewable Resources (CSTRR), a former Commissioner with the Nevada Public Service Commission, and Nevada’s first Director of the Department of Business and Industry. She is a member of the Board of MGM Resorts International, Toyota Financial Services Bank and CLEAResult. McKinney-James also serves as the Board Chair of the Energy Foundation and is the immediate Past Chair of the American Association for Blacks in Energy (AABE).

For a full list of ACORE’s Board of Directors, please visit http://www.acore.org/board-of-directors.

Media Contact

Alex Housand, Vice President of Communications, American Council on Renewable Energy, 202.777.7584, hobson@acore.org

SOURCE American Council on Renewable Energy

Lifestory Research Reports: Trust in New-Home Builders Reach Historic Highs, as Home Builders Respond to COVID-19 Market Conditions

NEWPORT BEACH, Calif., Jan. 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — In a year of uncertainty brought on by COVID-19, trust in new-home builders has improved this year, according to the Lifestory Research 2021 America’s Most Trusted® Study released today. As the pandemic raced across the country, consumers turned to home builders as a safe haven as they sought ways to enhance their health and well-being. As shoppers engaged with new home builders, they formed a bond of trust as reflected in an…

«Our research suggests the changes in the builder rankings in the year of COVID-19 is partly a result of the top builders being responsive to the effects of the pandemic on in-person shopping. These builders gained trust in part by pivoting quickly to adopt online sales strategies as well as communicating shopper safety amid tremendous uncertainty,» said Eric Snider, President and Chief Research Officer of Lifestory Research.

The annual Lifestory Research America’s Most Trusted® Study examines trust among new home shoppers as they are actively in the process of looking for a new home. The study tracks the homebuilder brands and 55+ active adult resort brands in the largest housing markets in the United States. Trust is measured through the Lifestory Research Net Trust Quotient Score, which identifies customers that are trust advocates and trust antagonists.

America’s Most Trusted® Home Builder

The Lifestory Research 2021 America’s Most Trusted® Home Builder Study, in its ninth year, tracks the opinions of home shoppers about home builders and the housing market. The Lifestory Research 2021 America’s Most Trusted® Home Builder Study ranks the largest home builders on the Net Trust Quotient Score based on the opinions of 48,317 people surveyed over the prior 12 months in 35 of the largest housing markets in the United States.

For the sixth consecutive time, Taylor Morrison has emerged as the top home builder brand in the Lifestory Research 2021 America’s Most Trusted® Home Builder Study. As the 2021 Lifestory Research America’s Most Trusted® Home Builder brand, Taylor Morrison produced a Net Trust Quotient Score of 120.4 and received the 5 Star Trust Rating among people shopping for a new home.

The sustained success of Taylor Morrison as the Most Trusted Builder in America® speaks to the brand’s success to continually establish trust among the waves of new home shoppers that enter the market each year. «In a year in which everyone needed to trust others, a year in which people turned to those they trust the most, Taylor Morrison once again was the home builder brand people trusted the most,» said Eric Snider.

The annual ranking of national home builders is characterized this year by the rise of several builders into the top rankings. Home builders included in the national ranking included Taylor Morrison, LGI Homes, Ashton Woods, Century Communities, K. Hovnanian Homes, Mattamy Homes, Drees Homes, Woodside Homes, Richmond American, Toll Brother, Shea Homes, M/I Homes, David Weekley Homes, Gehan Homes, Meritage Homes, Beazer Homes, Highland Homes, Pulte Homes, Ryan Homes, D.R. Horton, Perry Homes, Lennar, and KB Home. Brands included in the national ranking were known throughout the United States as measured by brand awareness within the new home construction industry.

Visit www.lifestoryresearch.com for detailed trust scores, ratings and ranking from the 2021 study.

America’s Most Trusted® Active Adult Resort Home Builder

The Lifestory Research 2021 America’s Most Trusted® Active Adult Resort Builder is Trilogy by Shea Homes. This is the ninth consecutive year in which customers who actively shop for a new home in an active adult 55+ resort community indicated Trilogy is the brand they trust the most. As the 2020 Lifestory Research America’s Most Trusted® Active Adult Resort Builder brand, Trilogy received the 5 Star Trust Rating with a Net Trust Quotient Score of 122.3 among people actively shopping for an active adult resort community.

The study’s active adult brands included Trilogy, Taylor Morrison, Four Seasons by K. Hovnanian, Toll Brothers, Del Webb, The Villages of Sumter Lake, and Lennar. The 2021 ranking is based on 15,222 opinions of people surveyed between January and December in the United States who indicated they were actively shopping for a new active adult resort 55 plus home. Active adult builders, sometimes referenced as age-qualified or 55+ community builders, included in the national ranking were the brands most recognized throughout the United States. To be included in the national rankings, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.

Visit www.lifestoryresearch.com for detailed trust scores, ratings and ranking from the 2021 study.

About the America’s Most Trusted® Study

America’s Most Trusted® is a consumer-based research program based on thousands of people’s opinions actively shopping for products. To identify America’s Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people using well established social science research practices that seek to adhere to the highest quality standards of consumer insight. America’s Most Trusted® and Most Trusted Builder in America® are registered trademarks of Lifestory Corporation. No advertising or promotional use can be made of the information in this release without the express prior written consent of Lifestory Research. Learn more. #mostrustedbrands

About Lifestory Research®

Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.

For more information, please visit www.lifestoryresearch.com

SOURCE Lifestory Research

Coors Light Launches Campaign Supporting Tom «The Iceman» Flores’ Induction to The Hall

CHICAGO, Jan. 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores is a four-time pro-football champion and a trailblazing coach, but he has yet to receive his sport’s greatest honor: induction into the hall. A noted Coors Light drinker, Flores is about to get a big show of support from his favorite beer.

<img id="prnejpg562eleft" title="Coors Light honors Tom Flores with a limited-edition can featuring…

Coors Light honors Tom Flores with a limited-edition can featuring Flores' picture

Today, Coors Light is unveiling a new campaign that advocates for Flores’ rightful place among other football greats. The brand is honoring Flores’ barrier-breaking legacy as the first Latino player to serve as both starting quarterback and head coach, with a new video spot, a petition of support for beer drinkers to sign, and a limited-edition can with Flores’ picture alongside the iconic Coors Light mountains. To sweeten the deal, Coors Light will also give away up to 30,000 beers so fans can toast to Flores’ hopeful induction in February.*

«Although I have a good shot to be in the hall this year, it’s still nice to get a little extra support from my favorite beer. A beer that I used to distribute back in the day,» said Flores. «Self-promotion is not really my thing, but I admit that it’s flattering to see my picture on a Coors Light can.»

Today through February 6, fans ages 21+ can visit CoorsLight.com/Iceman to sign the petition of support. Coors Light has vowed to display the list of petitioners onto a mobile billboard in Canton, OH on the day of the vote. On the website, fans can also claim a Coors Light six pack in the form of a rebate.*

Additionally, fans in the Las Vegas area can use the website’s Iceman Can locator to find the commemorative 24-oz. beer, along with e-commerce options for getting the cans delivered directly to their homes. The campaign’s 30-second spot will be airing on national TV and available on the site. Check out the English-language spot here and the Spanish-language version here.

«We’re honored to put Tom on our cans, but we won’t chill until he’s carved out of bronze,» said Marcelo Pascoa, global vice president of marketing for Coors Light. «With few Latino players currently in the hall, we believe The Iceman deserves to be recognized for being an outstanding player and coach who broke barriers for other Latino athletes. We hope this platform helps Flores inspire even more people than he already has.»

In addition to the new spot, this program will be supported with a robust marketing campaign that will be deployed across paid, owned and organic media, social influencers and media relations. For more information, visit CoorsLight.com/Iceman and follow @CoorsLight on Instagram, Twitter, and Facebook.

*Beer Purch. Req’d. Must be 21+. 1/06/21 – 2/14/21, or until supplies run out (whichever comes first). Receipt submitted by 2/21/21. Offer $ varies by state (full price in certain states, 50% pce in other states). Void in AL, AR, HI, IN, LA, MN, MO, NC, TX, UT, WV and where prohibited by law. Msg & Data Rights May Apply. Rebate via PayPal or Venmo. Cannot be combined w/ other offers. See https://bit.ly/Rulescl for details, including state limits.

About Molson Coors Beverage Company

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, hard coffee, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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Logo – https://mma.prnewswire.com/media/1245388/Coors_Light_Logo.jpg

SOURCE Molson Coors

Coors Light Launches Campaign Supporting Tom «The Iceman» Flores’ Induction to The Hall

CHICAGO, Jan. 6, 2021 /PRNewswire/ — Tom «The Iceman» Flores is a four-time pro-football champion and a trailblazing coach, but he has yet to receive his sport’s greatest honor: induction into the hall. A noted Coors Light drinker, Flores is about to get a big show of support from his favorite beer.

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About Molson Coors Beverage Company

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SOURCE Molson Coors

Lifestory Research Reports: Trust in New-Home Builders Reach Historic Highs, as Home Builders Respond to COVID-19 Market Conditions

NEWPORT BEACH, Calif., Jan. 6, 2021 /PRNewswire/ — In a year of uncertainty brought on by COVID-19, trust in new-home builders has improved this year, according to the Lifestory Research 2021 America’s Most Trusted® Study released today. As the pandemic raced across the country, consumers turned to home builders as a safe haven as they sought ways to enhance their health and well-being. As shoppers engaged with new home builders, they formed a bond of trust as reflected in an increase in the…

America’s Most Trusted® Home Builder

Visit www.lifestoryresearch.com for detailed trust scores, ratings and ranking from the 2021 study.

America’s Most Trusted® Active Adult Resort Home Builder

Visit www.lifestoryresearch.com for detailed trust scores, ratings and ranking from the 2021 study.

About the America’s Most Trusted® Study

About Lifestory Research®

For more information, please visit www.lifestoryresearch.com

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SOURCE Lifestory Research