Mes: enero 2021

Moran Family of Brands Adds New Turbo Tint Franchise Concept

MIDLOTHIAN, Ill., Jan. 6, 2021 /PRNewswire-PRWeb/ — Moran Family of Brands, one of the nation’s leading franchises of general automotive repair, transmission repair, window tint and vehicle paint protection services, announced the addition of its newest company brand, Turbo Tint.

Turbo Tint specializes in automotive window…

MIDLOTHIAN, Ill., Jan. 6, 2021 /PRNewswire-PRWeb/ — Moran Family of Brands, one of the nation’s leading franchises of general automotive repair, transmission repair, window tint and vehicle paint protection services, announced the addition of its newest company brand, Turbo Tint.

Turbo Tint specializes in automotive window tint services. Under the brand’s concept, customers can purchase a tint package and schedule an appointment online. When they arrive for service, they will only need to select their desired shade of window film. The entire installation process is completed in one hour or less.

In addition to automotive window tinting, Turbo Tint locations will also offer architectural window tinting solutions and paint protection services. Window tint options are available for residential or commercial buildings with the benefits of lower energy costs, excellent UV protection and increased comfort by preventing exposure to sunlight throughout the year. Paint protection services apply a thin protective film to maintain the condition of a vehicle’s exterior from damage due to scratches, chips, rust, fading and abrasion from rocks, pebbles and debris from the road.

The first Turbo Tint location opened in Oklahoma City, OK in October. It is owned by longtime Moran Family of Brands’ franchisee Greg Goodman, along with his son, Chandler, who converted their Alta Mere store to Turbo Tint. The Goodmans created the quick-installation, online purchasing and scheduling concept and worked with Moran executives to develop a new franchise brand.

The online ordering system was tested for a year and a half and proved to be extremely successful. When Goodman’s Alta Mere store was forced to close for all but three days in April due to the early stages of the pandemic, it took orders exclusively online. The store sold 250 window tint orders and increased sales by more than $10,000 over the previous April despite being closed for nearly the entire month.

«We are extremely excited to launch our new Turbo Tint brand and we believe it will revolutionize the automotive window tinting industry,» said Peter Baldine, President of Moran Family of Brands. «Greg Goodman has been one of our most successful franchisees and it was a wonderful experience in collaborating with him on this new concept. His store has already been very successful, and we know the Turbo Tint system presents an outstanding franchise opportunity for those wanting a solid opportunity in a growing industry that is really different than the competition.»

All Turbo Tint locations will feature a modern and spacious customer waiting area featuring oversized leather chairs, flatscreen TVs and computer workstations with free Wi-Fi in front of a cozy fireplace setting. While waiting for their tint installation, customers can enjoy complimentary premium coffee, beer, wine, soft drinks and snacks.

«One of the primary goals of creating Turbo Tint was to enhance the customer experience and give them exactly what they want,» said Goodman. «We made the ordering and purchasing process seamless and convenient through our website. Customers will be able to wait for their vehicles and know they will get the tint installation completed within an hour. While they are waiting, they will enjoy all the comforts of home with our customer waiting experience. We’ve had a great response so far and feel that this concept is a game-changer for the automotive window tinting industry.»

The Goodmans have plans to open their second Turbo Tint location in Oklahoma City in the first half of 2021. Moran Family of Brands has already awarded franchise agreements for up to 11 new locations in Florida. Goodman and his staff will provide training for new franchisees and installers at the Turbo Tint store in Oklahoma City.

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About Moran Family of Brands:
Moran Family of Brands is one of the nation’s leading franchisors of general automotive repair, transmission repair, automotive accessories, and window tint and paint protection services. Based in Midlothian, Illinois, Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through four individual brands and a total of more than 120 franchise locations nationwide including: Mr. Transmission, Milex Complete Auto Care, Turbo Tint, Alta Mere «The Automotive Outfitters», and SmartView Window Solutions. For more information on Moran Family of Brands visit http://www.moranfamilyofbrands.com.

Media Contact

Kevin Behan, Turbo Tint, 919-459-3595, kbehan@919marketing.com

 

SOURCE Turbo Tint

Coors Light Lanza Una Petición Para Apoyar El Ingreso De Tom «The Iceman» Flores Al Salón

CHICAGO, 6 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores ha sido cuatro veces campeón de fútbol americano profesional y un entrenador pionero, sin embargo, aún no se le ha concedido el honor más grande de este deporte: un lugar en El Salón con las otras leyendas del fútbol americano. Flores, quien gusta de beber Coors Light, está a punto de recibir una gran muestra de apoyo de parte de su cerveza favorita.

<img…

CHICAGO, 6 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores ha sido cuatro veces campeón de fútbol americano profesional y un entrenador pionero, sin embargo, aún no se le ha concedido el honor más grande de este deporte: un lugar en El Salón con las otras leyendas del fútbol americano. Flores, quien gusta de beber Coors Light, está a punto de recibir una gran muestra de apoyo de parte de su cerveza favorita.

Coors Light honors Tom Flores with a limited-edition can featuring Flores' picture

Hoy, Coors Light devela una nueva campaña que aboga por el lugar que le corresponde a Flores entre las grandes estrellas del fútbol americano. La marca rinde homenaje al legado de Flores, quien ha roto barreras como el primer jugador latino que ha servido como mariscal de campo titular y entrenador en jefe, con un nuevo anuncio publicitario, una petición de apoyo para que sea firmada por nuestros consumidores y una lata de edición limitada con la foto de Flores junto a las icónicas montañas de Coors Light. Para hacer esto más atractivo, Coors Light además regalará 30,000 cervezas a sus fanáticos para que estos puedan brindar por el deseado ingreso de Flores al Salón en febrero.*

«Aunque tengo grandes posibilidades de estar en El Salón este año, de igual forma es agradable tener algo de apoyo adicional de mi cerveza favorita. Una cerveza que solía repartir en tiempos pasados», dijo Flores. «La autopromoción no es lo mío, pero admito que es halagador ver mi foto en las latas de Coors Light».

Desde hoy hasta el 6 de febrero, los fanáticos mayores de 21 años pueden visitar CoorsLight.com/Iceman y firmar la petición de apoyo. Coors Light ha prometido proyectar la lista de quienes se unan a la petición en una valla publicitaria móvil en Canton, Ohio el día de la votación. En el sitio web, los fanáticos además podrán reclamar un six pack de Coors Light en forma de reembolso.*

Los fanáticos que estén en Las Vegas pueden usar el localizador de latas Iceman del sitio web para encontrar fácilmente la cerveza conmemorativa de 24 oz, además de opciones de comercio virtual para que sus latas sean enviadas directamente a sus hogares. El anuncio publicitario de 30 segundos saldrá al aire en televisión nacional y estará disponible en nuestro sitio web. Mira el anuncio en inglés aquí y en español aquí.

«Es un honor para nosotros poder poner la imagen de Tom en nuestras latas, pero no descansaremos hasta que su imagen esté plasmada en bronce», dijo Marcelo Pascoa, vicepresidente global de Marketing de Coors Light. «Con pocos jugadores latinos en El Salón, creemos que The Iceman merece ser reconocido por ser un jugador y entrenador excepcional que rompió barreras para otros atletas latinos. Esperamos que esta plataforma ayude a que Flores inspire a incluso más personas de las que ya inspiró».

Además del nuevo anuncio publicitario, este programa contará con el respaldo de una sólida campaña de marketing que aparecerá en medios pagados, propios y orgánicos, a través de influencers en redes sociales y de publicidad tradicional en los distintos medios de comunicación. Para más información, visita CoorsLight.com/Iceman y sigue @CoorsLight en Instagram, Twitter y Facebook.

*Se requiere comprar la cerveza. Solo para mayores de 21 años. 1/06/21 – 2/14/21, o hasta agotar existencias (lo que suceda primero). Recibos emitidos hasta el 2/21/21. El monto ofrecido varía por estado (en algunos estados el precio completo, en otros el 50 %). No válido para AL, AR, HI, IN, LA, MN, MO, NC, TX, UT, WV y donde esté prohibido por ley. Pueden aplicar derechos de mensajería y datos. Reembolso a través de PayPal o Venmo. No puede combinarse con otras ofertas. Para más detalles, incluidos límites de estados ingresa a https://bit.ly/Rulescl.

Sobre Molson Coors Beverage Company

Por más de dos siglos, Molson Coors ha creado bebidas que unen a las personas en cada momento especial de sus vidas. Desde Coors Light, Miller Lite, Molson Canadian, Carling, y Staropramen, hasta Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs y más, Molson Coors produce algunas de las marcas de cerveza más aclamadas e icónicas que hayan existido. Si bien la historia de la compañía tiene sus raíces en la producción de cerveza, Molson Coors ofrece una moderna gama que se expande más allá del mundo de las cervezas, y ofrece cócteles espumantes, bebidas con café, vino en lata, kombucha, sidra y más

Molson Coors Beverage Company es una compañía que cotiza en bolsa y opera a través de Molson Coors North America y Molson Coors Europe, y negocia en la Bolsa de Valores de Nueva York y Canadá (TAP). El compromiso de la empresa de elevar los estándares de la industria y dejar una huella positiva en nuestros empleados, consumidores, comunidades y el medio ambiente se refleja en Nuestro Sello Cervecero y en nuestros objetivos de sostenibilidad para el 2025. Para conocer más sobre Molson Coors Beverage Company, visita molsoncoors.com.

Foto – https://mma.prnewswire.com/media/1395408/Tom_Flores.jpg 
Logo – https://mma.prnewswire.com/media/1245388/Coors_Light_Logo.jpg

 

FUENTE Molson Coors

Coors Light Lanza Una Petición Para Apoyar El Ingreso De Tom «The Iceman» Flores Al Salón

CHICAGO, 6 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores ha sido cuatro veces campeón de fútbol americano profesional y un entrenador pionero, sin embargo, aún no se le ha concedido el honor más grande de este deporte: un lugar en El Salón con las otras leyendas del fútbol americano. Flores, quien gusta de beber Coors Light, está a punto de recibir una gran muestra de apoyo de parte de su cerveza favorita.

<img…

CHICAGO, 6 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores ha sido cuatro veces campeón de fútbol americano profesional y un entrenador pionero, sin embargo, aún no se le ha concedido el honor más grande de este deporte: un lugar en El Salón con las otras leyendas del fútbol americano. Flores, quien gusta de beber Coors Light, está a punto de recibir una gran muestra de apoyo de parte de su cerveza favorita.

Coors Light honors Tom Flores with a limited-edition can featuring Flores' picture

Hoy, Coors Light devela una nueva campaña que aboga por el lugar que le corresponde a Flores entre las grandes estrellas del fútbol americano. La marca rinde homenaje al legado de Flores, quien ha roto barreras como el primer jugador latino que ha servido como mariscal de campo titular y entrenador en jefe, con un nuevo anuncio publicitario, una petición de apoyo para que sea firmada por nuestros consumidores y una lata de edición limitada con la foto de Flores junto a las icónicas montañas de Coors Light. Para hacer esto más atractivo, Coors Light además regalará 30,000 cervezas a sus fanáticos para que estos puedan brindar por el deseado ingreso de Flores al Salón en febrero.*

«Aunque tengo grandes posibilidades de estar en El Salón este año, de igual forma es agradable tener algo de apoyo adicional de mi cerveza favorita. Una cerveza que solía repartir en tiempos pasados», dijo Flores. «La autopromoción no es lo mío, pero admito que es halagador ver mi foto en las latas de Coors Light».

Desde hoy hasta el 6 de febrero, los fanáticos mayores de 21 años pueden visitar CoorsLight.com/Iceman y firmar la petición de apoyo. Coors Light ha prometido proyectar la lista de quienes se unan a la petición en una valla publicitaria móvil en Canton, Ohio el día de la votación. En el sitio web, los fanáticos además podrán reclamar un six pack de Coors Light en forma de reembolso.*

Los fanáticos que estén en Las Vegas pueden usar el localizador de latas Iceman del sitio web para encontrar fácilmente la cerveza conmemorativa de 24 oz, además de opciones de comercio virtual para que sus latas sean enviadas directamente a sus hogares. El anuncio publicitario de 30 segundos saldrá al aire en televisión nacional y estará disponible en nuestro sitio web. Mira el anuncio en inglés aquí y en español aquí.

«Es un honor para nosotros poder poner la imagen de Tom en nuestras latas, pero no descansaremos hasta que su imagen esté plasmada en bronce», dijo Marcelo Pascoa, vicepresidente global de Marketing de Coors Light. «Con pocos jugadores latinos en El Salón, creemos que The Iceman merece ser reconocido por ser un jugador y entrenador excepcional que rompió barreras para otros atletas latinos. Esperamos que esta plataforma ayude a que Flores inspire a incluso más personas de las que ya inspiró».

Además del nuevo anuncio publicitario, este programa contará con el respaldo de una sólida campaña de marketing que aparecerá en medios pagados, propios y orgánicos, a través de influencers en redes sociales y de publicidad tradicional en los distintos medios de comunicación. Para más información, visita CoorsLight.com/Iceman y sigue @CoorsLight en Instagram, Twitter y Facebook.

*Se requiere comprar la cerveza. Solo para mayores de 21 años. 1/06/21 – 2/14/21, o hasta agotar existencias (lo que suceda primero). Recibos emitidos hasta el 2/21/21. El monto ofrecido varía por estado (en algunos estados el precio completo, en otros el 50 %). No válido para AL, AR, HI, IN, LA, MN, MO, NC, TX, UT, WV y donde esté prohibido por ley. Pueden aplicar derechos de mensajería y datos. Reembolso a través de PayPal o Venmo. No puede combinarse con otras ofertas. Para más detalles, incluidos límites de estados ingresa a https://bit.ly/Rulescl.

Sobre Molson Coors Beverage Company

Por más de dos siglos, Molson Coors ha creado bebidas que unen a las personas en cada momento especial de sus vidas. Desde Coors Light, Miller Lite, Molson Canadian, Carling, y Staropramen, hasta Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs y más, Molson Coors produce algunas de las marcas de cerveza más aclamadas e icónicas que hayan existido. Si bien la historia de la compañía tiene sus raíces en la producción de cerveza, Molson Coors ofrece una moderna gama que se expande más allá del mundo de las cervezas, y ofrece cócteles espumantes, bebidas con café, vino en lata, kombucha, sidra y más

Molson Coors Beverage Company es una compañía que cotiza en bolsa y opera a través de Molson Coors North America y Molson Coors Europe, y negocia en la Bolsa de Valores de Nueva York y Canadá (TAP). El compromiso de la empresa de elevar los estándares de la industria y dejar una huella positiva en nuestros empleados, consumidores, comunidades y el medio ambiente se refleja en Nuestro Sello Cervecero y en nuestros objetivos de sostenibilidad para el 2025. Para conocer más sobre Molson Coors Beverage Company, visita molsoncoors.com.

Foto – https://mma.prnewswire.com/media/1395408/Tom_Flores.jpg 
Logo – https://mma.prnewswire.com/media/1245388/Coors_Light_Logo.jpg

 

FUENTE Molson Coors

Coors Light Lanza Una Petición Para Apoyar El Ingreso De Tom «The Iceman» Flores Al Salón

CHICAGO, 6 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores ha sido cuatro veces campeón de fútbol americano profesional y un entrenador pionero, sin embargo, aún no se le ha concedido el honor más grande de este deporte: un lugar en El Salón con las otras leyendas del fútbol americano. Flores, quien gusta de beber Coors Light, está a punto de recibir una gran muestra de apoyo de parte de su cerveza favorita.

<img…

CHICAGO, 6 de enero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores ha sido cuatro veces campeón de fútbol americano profesional y un entrenador pionero, sin embargo, aún no se le ha concedido el honor más grande de este deporte: un lugar en El Salón con las otras leyendas del fútbol americano. Flores, quien gusta de beber Coors Light, está a punto de recibir una gran muestra de apoyo de parte de su cerveza favorita.

Coors Light honors Tom Flores with a limited-edition can featuring Flores' picture

Hoy, Coors Light devela una nueva campaña que aboga por el lugar que le corresponde a Flores entre las grandes estrellas del fútbol americano. La marca rinde homenaje al legado de Flores, quien ha roto barreras como el primer jugador latino que ha servido como mariscal de campo titular y entrenador en jefe, con un nuevo anuncio publicitario, una petición de apoyo para que sea firmada por nuestros consumidores y una lata de edición limitada con la foto de Flores junto a las icónicas montañas de Coors Light. Para hacer esto más atractivo, Coors Light además regalará 30,000 cervezas a sus fanáticos para que estos puedan brindar por el deseado ingreso de Flores al Salón en febrero.*

«Aunque tengo grandes posibilidades de estar en El Salón este año, de igual forma es agradable tener algo de apoyo adicional de mi cerveza favorita. Una cerveza que solía repartir en tiempos pasados», dijo Flores. «La autopromoción no es lo mío, pero admito que es halagador ver mi foto en las latas de Coors Light».

Desde hoy hasta el 6 de febrero, los fanáticos mayores de 21 años pueden visitar CoorsLight.com/Iceman y firmar la petición de apoyo. Coors Light ha prometido proyectar la lista de quienes se unan a la petición en una valla publicitaria móvil en Canton, Ohio el día de la votación. En el sitio web, los fanáticos además podrán reclamar un six pack de Coors Light en forma de reembolso.*

Los fanáticos que estén en Las Vegas pueden usar el localizador de latas Iceman del sitio web para encontrar fácilmente la cerveza conmemorativa de 24 oz, además de opciones de comercio virtual para que sus latas sean enviadas directamente a sus hogares. El anuncio publicitario de 30 segundos saldrá al aire en televisión nacional y estará disponible en nuestro sitio web. Mira el anuncio en inglés aquí y en español aquí.

«Es un honor para nosotros poder poner la imagen de Tom en nuestras latas, pero no descansaremos hasta que su imagen esté plasmada en bronce», dijo Marcelo Pascoa, vicepresidente global de Marketing de Coors Light. «Con pocos jugadores latinos en El Salón, creemos que The Iceman merece ser reconocido por ser un jugador y entrenador excepcional que rompió barreras para otros atletas latinos. Esperamos que esta plataforma ayude a que Flores inspire a incluso más personas de las que ya inspiró».

Además del nuevo anuncio publicitario, este programa contará con el respaldo de una sólida campaña de marketing que aparecerá en medios pagados, propios y orgánicos, a través de influencers en redes sociales y de publicidad tradicional en los distintos medios de comunicación. Para más información, visita CoorsLight.com/Iceman y sigue @CoorsLight en Instagram, Twitter y Facebook.

*Se requiere comprar la cerveza. Solo para mayores de 21 años. 1/06/21 – 2/14/21, o hasta agotar existencias (lo que suceda primero). Recibos emitidos hasta el 2/21/21. El monto ofrecido varía por estado (en algunos estados el precio completo, en otros el 50 %). No válido para AL, AR, HI, IN, LA, MN, MO, NC, TX, UT, WV y donde esté prohibido por ley. Pueden aplicar derechos de mensajería y datos. Reembolso a través de PayPal o Venmo. No puede combinarse con otras ofertas. Para más detalles, incluidos límites de estados ingresa a https://bit.ly/Rulescl.

Sobre Molson Coors Beverage Company

Por más de dos siglos, Molson Coors ha creado bebidas que unen a las personas en cada momento especial de sus vidas. Desde Coors Light, Miller Lite, Molson Canadian, Carling, y Staropramen, hasta Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs y más, Molson Coors produce algunas de las marcas de cerveza más aclamadas e icónicas que hayan existido. Si bien la historia de la compañía tiene sus raíces en la producción de cerveza, Molson Coors ofrece una moderna gama que se expande más allá del mundo de las cervezas, y ofrece cócteles espumantes, bebidas con café, vino en lata, kombucha, sidra y más

Molson Coors Beverage Company es una compañía que cotiza en bolsa y opera a través de Molson Coors North America y Molson Coors Europe, y negocia en la Bolsa de Valores de Nueva York y Canadá (TAP). El compromiso de la empresa de elevar los estándares de la industria y dejar una huella positiva en nuestros empleados, consumidores, comunidades y el medio ambiente se refleja en Nuestro Sello Cervecero y en nuestros objetivos de sostenibilidad para el 2025. Para conocer más sobre Molson Coors Beverage Company, visita molsoncoors.com.

Foto – https://mma.prnewswire.com/media/1395408/Tom_Flores.jpg 
Logo – https://mma.prnewswire.com/media/1245388/Coors_Light_Logo.jpg

 

FUENTE Molson Coors

Acerta Analytics Now Offers Production Line Consultancy Services

KITCHENER, Ontario, Jan. 6, 2021 /PRNewswire-PRWeb/ — Acerta Analytics today announced the availability of its industrial data science expertise to customers and partners through consultancy services. Organizations engaging with Acerta on a consultancy basis can now benefit from unique insights into optimizing production line efficiency and advanced vehicle health solutions. Backed by industry-leading machine learning, Acerta’s insights enables businesses to increase efficiency, productivity, and…

KITCHENER, Ontario, Jan. 6, 2021 /PRNewswire-PRWeb/ — Acerta Analytics today announced the availability of its industrial data science expertise to customers and partners through consultancy services. Organizations engaging with Acerta on a consultancy basis can now benefit from unique insights into optimizing production line efficiency and advanced vehicle health solutions. Backed by industry-leading machine learning, Acerta’s insights enables businesses to increase efficiency, productivity, and profitability throughout the product life cycle.

With this offering, companies will gain access to a best-in-class data science team for troubleshooting and root cause analysis of production line issues, reducing line stoppages and increasing throughput. By analyzing the complex relationships between components in an assembly, machine learning can help identify the otherwise invisible sources of quality issues on production lines and in vehicle operation.

«We understand that our customers spend a lot of time trying to discover the root cause of problems on the production line in order to maximize quality and throughput,» said Greta Cutulenco, Acerta CEO. «With Acerta’s expertise, customers can now analyze their entire production line to uncover hidden problem areas so that they can implement cost-effective solutions quickly.»

As a leader in automotive data science and machine learning, Acerta Analytics enables organizations to improve efficiency, productivity, and profitability. Acerta leverages the power of the cloud to deliver advanced A.I. solutions to improve manufacturing throughput and quality, reducing rework and scrap during manufacturing and assembly.

For more information about Acerta Analytics, visit: https://acerta.ai/

Media Contact

Ian Wright, Acerta Analytics Solutions, +1 (905) 807-2507, iwright@acerta.ai

Twitter

 

SOURCE Acerta Analytics Solutions

Lifestory Research Reports: Trust in New-Home Builders Reach Historic Highs, as Home Builders Respond to COVID-19 Market Conditions

NEWPORT BEACH, Calif., Jan. 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — In a year of uncertainty brought on by COVID-19, trust in new-home builders has improved this year, according to the Lifestory Research 2021 America’s Most Trusted® Study released today.  As the pandemic raced across the country, consumers turned to home builders as a safe haven as they sought ways to enhance their health and well-being.  As shoppers engaged with new home builders, they formed a bond of trust as reflected in an…

NEWPORT BEACH, Calif., Jan. 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — In a year of uncertainty brought on by COVID-19, trust in new-home builders has improved this year, according to the Lifestory Research 2021 America’s Most Trusted® Study released today.  As the pandemic raced across the country, consumers turned to home builders as a safe haven as they sought ways to enhance their health and well-being.  As shoppers engaged with new home builders, they formed a bond of trust as reflected in an increase in the Lifestory Research® Net Trust Quotient to 116.4 from 110.4 in the prior year. 

«Our research suggests the changes in the builder rankings in the year of COVID-19 is partly a result of the top builders being responsive to the effects of the pandemic on in-person shopping.  These builders gained trust in part by pivoting quickly to adopt online sales strategies as well as communicating shopper safety amid tremendous uncertainty,» said Eric Snider, President and Chief Research Officer of Lifestory Research.

The annual Lifestory Research America’s Most Trusted® Study examines trust among new home shoppers as they are actively in the process of looking for a new home.  The study tracks the homebuilder brands and 55+ active adult resort brands in the largest housing markets in the United States. Trust is measured through the Lifestory Research Net Trust Quotient Score, which identifies customers that are trust advocates and trust antagonists. 

America’s Most Trusted® Home Builder

The Lifestory Research 2021 America’s Most Trusted® Home Builder Study, in its ninth year, tracks the opinions of home shoppers about home builders and the housing market.  The Lifestory Research 2021 America’s Most Trusted® Home Builder Study ranks the largest home builders on the Net Trust Quotient Score based on the opinions of 48,317 people surveyed over the prior 12 months in 35 of the largest housing markets in the United States.

For the sixth consecutive time, Taylor Morrison has emerged as the top home builder brand in the Lifestory Research 2021 America’s Most Trusted® Home Builder Study.  As the 2021 Lifestory Research America’s Most Trusted® Home Builder brand, Taylor Morrison produced a Net Trust Quotient Score of 120.4 and received the 5 Star Trust Rating among people shopping for a new home. 

The sustained success of Taylor Morrison as the Most Trusted Builder in America® speaks to the brand’s success to continually establish trust among the waves of new home shoppers that enter the market each year.  «In a year in which everyone needed to trust others, a year in which people turned to those they trust the most, Taylor Morrison once again was the home builder brand people trusted the most,» said Eric Snider.

The annual ranking of national home builders is characterized this year by the rise of several builders into the top rankings.  Home builders included in the national ranking included Taylor Morrison, LGI Homes, Ashton Woods, Century Communities, K. Hovnanian Homes, Mattamy Homes, Drees Homes, Woodside Homes, Richmond American, Toll Brother, Shea Homes, M/I Homes, David Weekley Homes, Gehan Homes,  Meritage Homes, Beazer Homes, Highland Homes, Pulte Homes, Ryan Homes, D.R. Horton, Perry Homes, Lennar, and KB Home. Brands included in the national ranking were known throughout the United States as measured by brand awareness within the new home construction industry.

Visit www.lifestoryresearch.com for detailed trust scores, ratings and ranking from the 2021 study.

America’s Most Trusted® Active Adult Resort Home Builder

The Lifestory Research 2021 America’s Most Trusted® Active Adult Resort Builder is Trilogy by Shea Homes.  This is the ninth consecutive year in which customers who actively shop for a new home in an active adult 55+ resort community indicated Trilogy is the brand they trust the most.  As the 2020 Lifestory Research America’s Most Trusted® Active Adult Resort Builder brand, Trilogy received the 5 Star Trust Rating with a Net Trust Quotient Score of 122.3 among people actively shopping for an active adult resort community.  

The study’s active adult brands included Trilogy, Taylor Morrison, Four Seasons by K. Hovnanian, Toll Brothers, Del Webb, The Villages of Sumter Lake, and Lennar. The 2021 ranking is based on 15,222 opinions of people surveyed between January and December in the United States who indicated they were actively shopping for a new active adult resort 55 plus home.  Active adult builders, sometimes referenced as age-qualified or 55+ community builders, included in the national ranking were the brands most recognized throughout the United States.  To be included in the national rankings, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.

Visit www.lifestoryresearch.com for detailed trust scores, ratings and ranking from the 2021 study.

About the America’s Most Trusted® Study 

America’s Most Trusted® is a consumer-based research program based on thousands of people’s opinions actively shopping for products. To identify America’s Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people using well established social science research practices that seek to adhere to the highest quality standards of consumer insight. America’s Most Trusted® and Most Trusted Builder in America® are registered trademarks of Lifestory Corporation. No advertising or promotional use can be made of the information in this release without the express prior written consent of Lifestory Research.  Learn more. #mostrustedbrands

About Lifestory Research®

Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.

For more information, please visit www.lifestoryresearch.com

SOURCE Lifestory Research

Coors Light Launches Campaign Supporting Tom «The Iceman» Flores’ Induction to The Hall

CHICAGO, Jan. 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores is a four-time pro-football champion and a trailblazing coach, but he has yet to receive his sport’s greatest honor: induction into the hall. A noted Coors Light drinker, Flores is about to get a big show of support from his favorite beer.

<img id="prnejpg562eleft" title="Coors Light honors Tom Flores with a limited-edition can featuring…

CHICAGO, Jan. 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Tom «The Iceman» Flores is a four-time pro-football champion and a trailblazing coach, but he has yet to receive his sport’s greatest honor: induction into the hall. A noted Coors Light drinker, Flores is about to get a big show of support from his favorite beer.

Coors Light honors Tom Flores with a limited-edition can featuring Flores' picture

Today, Coors Light is unveiling a new campaign that advocates for Flores’ rightful place among other football greats. The brand is honoring Flores’ barrier-breaking legacy as the first Latino player to serve as both starting quarterback and head coach, with a new video spot, a petition of support for beer drinkers to sign, and a limited-edition can with Flores’ picture alongside the iconic Coors Light mountains. To sweeten the deal, Coors Light will also give away up to 30,000 beers so fans can toast to Flores’ hopeful induction in February.*

«Although I have a good shot to be in the hall this year, it’s still nice to get a little extra support from my favorite beer. A beer that I used to distribute back in the day,» said Flores. «Self-promotion is not really my thing, but I admit that it’s flattering to see my picture on a Coors Light can.»

Today through February 6, fans ages 21+ can visit CoorsLight.com/Iceman to sign the petition of support. Coors Light has vowed to display the list of petitioners onto a mobile billboard in Canton, OH on the day of the vote. On the website, fans can also claim a Coors Light six pack in the form of a rebate.*

Additionally, fans in the Las Vegas area can use the website’s Iceman Can locator to find the commemorative 24-oz. beer, along with e-commerce options for getting the cans delivered directly to their homes. The campaign’s 30-second spot will be airing on national TV and available on the site. Check out the English-language spot here and the Spanish-language version here.

«We’re honored to put Tom on our cans, but we won’t chill until he’s carved out of bronze,» said Marcelo Pascoa, global vice president of marketing for Coors Light. «With few Latino players currently in the hall, we believe The Iceman deserves to be recognized for being an outstanding player and coach who broke barriers for other Latino athletes. We hope this platform helps Flores inspire even more people than he already has.»

In addition to the new spot, this program will be supported with a robust marketing campaign that will be deployed across paid, owned and organic media, social influencers and media relations. For more information, visit CoorsLight.com/Iceman and follow @CoorsLight on Instagram, Twitter, and Facebook.

*Beer Purch. Req’d. Must be 21+. 1/06/21 – 2/14/21, or until supplies run out (whichever comes first). Receipt submitted by 2/21/21. Offer $ varies by state (full price in certain states, 50% pce in other states). Void in AL, AR, HI, IN, LA, MN, MO, NC, TX, UT, WV and where prohibited by law. Msg & Data Rights May Apply. Rebate via PayPal or Venmo. Cannot be combined w/ other offers. See https://bit.ly/Rulescl for details, including state limits.

About Molson Coors Beverage Company

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, hard coffee, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Photo – https://mma.prnewswire.com/media/1395408/Tom_Flores.jpg 
Logo – https://mma.prnewswire.com/media/1245388/Coors_Light_Logo.jpg

 

SOURCE Molson Coors

Coors Light Launches Campaign Supporting Tom «The Iceman» Flores’ Induction to The Hall

CHICAGO, Jan. 6, 2021 /PRNewswire/ — Tom «The Iceman» Flores is a four-time pro-football champion and a trailblazing coach, but he has yet to receive his sport’s greatest honor: induction into the hall. A noted Coors Light drinker, Flores is about to get a big show of support from his favorite beer.

<a href="https://mma.prnewswire.com/media/1395408/Tom_Flores.html" target="_blank"…

CHICAGO, Jan. 6, 2021 /PRNewswire/ — Tom «The Iceman» Flores is a four-time pro-football champion and a trailblazing coach, but he has yet to receive his sport’s greatest honor: induction into the hall. A noted Coors Light drinker, Flores is about to get a big show of support from his favorite beer.

Today, Coors Light is unveiling a new campaign that advocates for Flores’ rightful place among other football greats. The brand is honoring Flores’ barrier-breaking legacy as the first Latino player to serve as both starting quarterback and head coach, with a new video spot, a petition of support for beer drinkers to sign, and a limited-edition can with Flores’ picture alongside the iconic Coors Light mountains. To sweeten the deal, Coors Light will also give away up to 30,000 beers so fans can toast to Flores’ hopeful induction in February.*

«Although I have a good shot to be in the hall this year, it’s still nice to get a little extra support from my favorite beer. A beer that I used to distribute back in the day,» said Flores. «Self-promotion is not really my thing, but I admit that it’s flattering to see my picture on a Coors Light can.»

Today through February 6, fans ages 21+ can visit CoorsLight.com/Iceman to sign the petition of support. Coors Light has vowed to display the list of petitioners onto a mobile billboard in Canton, OH on the day of the vote. On the website, fans can also claim a Coors Light six pack in the form of a rebate.*

Additionally, fans in the Las Vegas area can use the website’s Iceman Can locator to find the commemorative 24-oz. beer, along with e-commerce options for getting the cans delivered directly to their homes. The campaign’s 30-second spot will be airing on national TV and available on the site. Check out the English-language spot here and the Spanish-language version here.

«We’re honored to put Tom on our cans, but we won’t chill until he’s carved out of bronze,» said Marcelo Pascoa, global vice president of marketing for Coors Light. «With few Latino players currently in the hall, we believe The Iceman deserves to be recognized for being an outstanding player and coach who broke barriers for other Latino athletes. We hope this platform helps Flores inspire even more people than he already has.»

In addition to the new spot, this program will be supported with a robust marketing campaign that will be deployed across paid, owned and organic media, social influencers and media relations. For more information, visit CoorsLight.com/Iceman and follow @CoorsLight on Instagram, Twitter, and Facebook.

*Beer Purch. Req’d. Must be 21+. 1/06/21 – 2/14/21, or until supplies run out (whichever comes first). Receipt submitted by 2/21/21. Offer $ varies by state (full price in certain states, 50% pce in other states). Void in AL, AR, HI, IN, LA, MN, MO, NC, TX, UT, WV and where prohibited by law. Msg & Data Rights May Apply. Rebate via PayPal or Venmo. Cannot be combined w/ other offers. See https://bit.ly/Rulescl for details, including state limits.

About Molson Coors Beverage Company

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, hard coffee, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

 

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SOURCE Molson Coors

Lifestory Research Reports: Trust in New-Home Builders Reach Historic Highs, as Home Builders Respond to COVID-19 Market Conditions

NEWPORT BEACH, Calif., Jan. 6, 2021 /PRNewswire/ — In a year of uncertainty brought on by COVID-19, trust in new-home builders has improved this year, according to the Lifestory Research 2021 America’s Most Trusted® Study released today.  As the pandemic raced across the country, consumers turned to home builders as a safe haven as they sought ways to enhance their health and well-being.  As shoppers engaged with new home builders, they formed a bond of trust as reflected in an increase in the…

NEWPORT BEACH, Calif., Jan. 6, 2021 /PRNewswire/ — In a year of uncertainty brought on by COVID-19, trust in new-home builders has improved this year, according to the Lifestory Research 2021 America’s Most Trusted® Study released today.  As the pandemic raced across the country, consumers turned to home builders as a safe haven as they sought ways to enhance their health and well-being.  As shoppers engaged with new home builders, they formed a bond of trust as reflected in an increase in the Lifestory Research® Net Trust Quotient to 116.4 from 110.4 in the prior year. 

«Our research suggests the changes in the builder rankings in the year of COVID-19 is partly a result of the top builders being responsive to the effects of the pandemic on in-person shopping.  These builders gained trust in part by pivoting quickly to adopt online sales strategies as well as communicating shopper safety amid tremendous uncertainty,» said Eric Snider, President and Chief Research Officer of Lifestory Research.

The annual Lifestory Research America’s Most Trusted® Study examines trust among new home shoppers as they are actively in the process of looking for a new home.  The study tracks the homebuilder brands and 55+ active adult resort brands in the largest housing markets in the United States. Trust is measured through the Lifestory Research Net Trust Quotient Score, which identifies customers that are trust advocates and trust antagonists. 

America’s Most Trusted® Home Builder

The Lifestory Research 2021 America’s Most Trusted® Home Builder Study, in its ninth year, tracks the opinions of home shoppers about home builders and the housing market.  The Lifestory Research 2021 America’s Most Trusted® Home Builder Study ranks the largest home builders on the Net Trust Quotient Score based on the opinions of 48,317 people surveyed over the prior 12 months in 35 of the largest housing markets in the United States.

For the sixth consecutive time, Taylor Morrison has emerged as the top home builder brand in the Lifestory Research 2021 America’s Most Trusted® Home Builder Study.  As the 2021 Lifestory Research America’s Most Trusted® Home Builder brand, Taylor Morrison produced a Net Trust Quotient Score of 120.4 and received the 5 Star Trust Rating among people shopping for a new home. 

The sustained success of Taylor Morrison as the Most Trusted Builder in America® speaks to the brand’s success to continually establish trust among the waves of new home shoppers that enter the market each year.  «In a year in which everyone needed to trust others, a year in which people turned to those they trust the most, Taylor Morrison once again was the home builder brand people trusted the most,» said Eric Snider.

The annual ranking of national home builders is characterized this year by the rise of several builders into the top rankings.  Home builders included in the national ranking included Taylor Morrison, LGI Homes, Ashton Woods, Century Communities, K. Hovnanian Homes, Mattamy Homes, Drees Homes, Woodside Homes, Richmond American, Toll Brother, Shea Homes, M/I Homes, David Weekley Homes, Gehan Homes,  Meritage Homes, Beazer Homes, Highland Homes, Pulte Homes, Ryan Homes, D.R. Horton, Perry Homes, Lennar, and KB Home. Brands included in the national ranking were known throughout the United States as measured by brand awareness within the new home construction industry.

Visit www.lifestoryresearch.com for detailed trust scores, ratings and ranking from the 2021 study.

America’s Most Trusted® Active Adult Resort Home Builder

The Lifestory Research 2021 America’s Most Trusted® Active Adult Resort Builder is Trilogy by Shea Homes.  This is the ninth consecutive year in which customers who actively shop for a new home in an active adult 55+ resort community indicated Trilogy is the brand they trust the most.  As the 2020 Lifestory Research America’s Most Trusted® Active Adult Resort Builder brand, Trilogy received the 5 Star Trust Rating with a Net Trust Quotient Score of 122.3 among people actively shopping for an active adult resort community.  

The study’s active adult brands included Trilogy, Taylor Morrison, Four Seasons by K. Hovnanian, Toll Brothers, Del Webb, The Villages of Sumter Lake, and Lennar. The 2021 ranking is based on 15,222 opinions of people surveyed between January and December in the United States who indicated they were actively shopping for a new active adult resort 55 plus home.  Active adult builders, sometimes referenced as age-qualified or 55+ community builders, included in the national ranking were the brands most recognized throughout the United States.  To be included in the national rankings, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.

Visit www.lifestoryresearch.com for detailed trust scores, ratings and ranking from the 2021 study.

About the America’s Most Trusted® Study 

America’s Most Trusted® is a consumer-based research program based on thousands of people’s opinions actively shopping for products. To identify America’s Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people using well established social science research practices that seek to adhere to the highest quality standards of consumer insight. America’s Most Trusted® and Most Trusted Builder in America® are registered trademarks of Lifestory Corporation. No advertising or promotional use can be made of the information in this release without the express prior written consent of Lifestory Research.  Learn more. #mostrustedbrands

About Lifestory Research®

Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.

For more information, please visit www.lifestoryresearch.com

Cision View original content:http://www.prnewswire.com/news-releases/lifestory-research-reports-trust-in-new-home-builders-reach-historic-highs-as-home-builders-respond-to-covid-19-market-conditions-301201466.html

SOURCE Lifestory Research