Categoría: Aaron Sanchez

NEW YORK, Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — miR Scientific, LLC, a healthcare company whose purpose is to transform global cancer management by providing early and highly accurate detection, characterization and monitoring of disease, announced today that it has received Breakthrough Device Designation by the U.S Food & Drug Administration for its miR Sentinel™ PCC4 Assay (miR Sentinel™ Prostate Test).  FDA Breakthrough Device designation is granted to novel medical devices that have the potential to provide more effective treatment or diagnosis of life-threatening or irreversibly debilitating diseases or conditions. 

The Company’s miR Sentinel™ Prostate Test is a new method to analyze small non-coding RNAs (sncRNA) derived from a simple, non-invasive urine specimen from age-eligible men. Using only the expression level of these sncRNAs, a proprietary Statistical Classification Algorithm derives scores that classify patients according to the likelihood of being in the following four possible groups: no molecular evidence of prostate cancer; low-risk; intermediate-risk; or high-risk prostate cancer. Initial validation data for the miR Sentinel™ Prostate Test was published in the September 2020 issue of The Journal of Urology. The Company will initially commercialize its test as a Laboratory Developed Test in the US. Through the Breakthrough Device Program, miR Scientific will work more closely and frequently with the FDA to expedite its review of the miR Sentinel™ Prostate Test.

In comparison to currently available technologies alone, the specificity, sensitivity and empirical NPV and PPV of the miR Sentinel™ Prostate Test may significantly reduce mortality and decrease the number of hospitalizations, physician visits and reduce recovery time. The Company designed the miR Sentinel™ Prostate Test to revolutionize a patient’s disease journey when used by a provider in conjunction with other clinical findings and/or laboratory tests.

«We are highly appreciative that the FDA’s breakthrough designation process provided miR Scientific with invaluable feedback, which we have incorporated into our current clinical prospective studies to support our full marketing authorization plan» said Sam Salman, Chairman and CEO of miR Scientific.  «Receiving this designation achieves another important milestone in the development of our novel and ground-breaking technology. We believe that the accuracy and non-invasive feature of our award-winning technology will impact the lives of millions of men and forever positively change the standard of care for urological cancers».

About miR Scientific: miR Scientific, LLC is a healthcare company whose purpose is to transform global cancer management by providing early and highly accurate detection, characterization and monitoring of disease. Our team developed miR Scientific Disease Management Platformâ, which is comprised of proprietary, non-invasive and highly accurate liquid biopsy urine tests for the detection, classification and monitoring of urological cancers. The Platform is being utilized to commercialize its award-winning miR Sentinel™ Prostate Test. miR Scientific is a majority-owned operating subsidiary of Impact NRS LLC, headquartered in New York City with operating subsidiaries in Israel, Canada and Puerto Rico.

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SOURCE miR Scientific, LLC

FAIRFAX, Va., Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — 2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. Building on more than 20,500 consumer touchpoints to date, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) released the first part of a comprehensive study on Gen Z (ages 13 to 17), IT’S TIME: Ready (or Not) for the Multicultural Majority.

This first section of the study, Cultural Intersection of Politics and Movements, shows that feelings about culture as it relates to race, identity and equality existed well before George Floyd, Breonna Taylor and Ahmaud Arbery came to national attention. Culture plays a critical role in the decisions Gen Zers make—from the brands and content they follow to the understanding of why such protests have erupted. In fact, culture and identity are the very underpinnings for the movements we see today, like #BlackLivesMatter. 

«Gen Zers are fueling the American culture as they interpret and reinvent the American theme, not always perfectly executed but aspirational as they value ‘freedom, equality and opportunity’ for all. With a lower ‘Us’ versus ‘Them’ mentality and  what appears to be a healthy dose of patience and empathy, Gen Zers believe that, unlike their elders, they can be a driving force for unity in the long game they are playing,» said CMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC. «We see this unity expressed when even a quarter of non-Hispanic white teens say that issues of hate and racism are most important for them as well. On the flip side, one in four non-Hispanic White teens say the multicultural majority will change America’s values for the worse and are bothered by hearing the Spanish language spoken in public.»

Diversity is simply a way of life, however, for the majority of Gen Z, and this data provides a glimpse into the kinds of cultural shifts and alliances we can expect in the future.

1) Freedom, Equality & Healthcare for All Matter the Most to Gen Zers

All segments value freedom of speech, freedom to make own decisions, and equal opportunity. Pre-COVID, affordability, particularly housing, education, and healthcare, was a «Top Three» issue among all segments, with 82 percent across ages and cultures agreeing that «everyone» should have healthcare coverage—a hot button topic that could play out during this election with the Affordable Care Act hanging in the balance.

2) When It Comes to Race & Ethnicity, Our Identity & Values Diverge

Unique race and ethnic identity are core to both Hispanic & non-Hispanic Black (NHB) teens, many of whom also self-identify as people of color, to the tune of 56 percent and 94 percent, respectively. Racial identity is not consciously central to 86 percent of non-Hispanic Whites (NHW) ages 13 to 49, but they are more likely than their multicultural counterparts to see their identity as «being an American» with patriotism as a top three American value.

Other divergences include «Equal treatment under the law» as a «top three value» cited among non-Hispanic Black (NHB) parents and all multicultural teens, as well as «strong work ethic» among Hispanic parents.

3) Hate and Racism Top Issues Faced by Multicultural Teens While Unity Creates Clout & Comfort

Eighty-two percent of Hispanics & non-Hispanic Blacks that also identify as a «person of color» feel a sense of unity with other minority segments. In fact, 64 percent of multicultural people ages 13 to 49 say, «People of color will come together to leverage their combined political clout,» with 40 percent saying, «all or most of the time.» Teens who identify as a Hispanic or Black understand that hate and racism are the biggest issues they face together (51 percent of Black and 35 percent of Hispanic teens), while teen suicide ranked high among NHW teens as a key issue.

4) Ninety-Four Percent of Gen Zers Say They Will Register to Vote with Multicultural Teens Skewing More Liberal

While most of Gen Z is unsure of its future political party or any party at all, data suggests many will favor the Democratic party, although there is a growing trend among those aged 18 to 29 to identify as independent. Overall, NHW teens and parents are more likely to  identify themselves with the Republican party than Hispanics & Blacks, however we see Republican ID erosion with NHWs under the age of 30.

Gen Zers claim to be a politically engaged and socially active generation with 94 percent saying they will register to vote. In addition, the social/political movements they follow are driven by culture.

• Non-Hispanic White parents consider movements relating to affordability, such as affordable housing and a livable minimum wage as most important
• White teens say #metoo is most important to them
• Non-Hispanic Blacks from 13 to 49 agree that #blacklivesmatter is their most important movement
• Immigration rights are most important for Hispanics ages 13 to 49

5) The Multicultural Majority Sees Themselves as the EVOLUTION, not a Revolution

With all these shifting demographics, 55 percent of people 13-49-years-old believe Gen Z’s values will change America, mostly for the better or «just different.» Among the multicultural segment, more than half believe opportunities «will be better» for their children, with 13-17s agreeing. According to a 16-year-old Hispanic female interviewed, «I do think that this generation could be the next step…to unify instead of separate.»

6) Brands Need Cultural Fluency to Survive & Thrive

More than half of people ages 13 to 49 have quit a culturally illiterate brand, saying it offended them or disrespected their values—that number skyrockets to 72 percent among Black female parents  ages 25 to 49. Thirty percent of the 13-49 segment said advertising adjacent to offending content was also a brand break-up reason.

With culture often at the heart of purchase decisions, brands are taking a stand against racial and gender discrimination with more than 500 brands, including adidas, Diageo, Honda, Unilever and Verizon, supporting change and participating in the «Stop Hate For Profit» Facebook ad boycott. In addition, brands like Aunt Jemima, Mrs. Butterworth, the NFL Washington D.C. team, and Uncle Ben changed longstanding imagery & history of their brand identities.

Multicultural marketing is no longer a «niche,» or a «nice to have» marketing afterthought. The definition of «white as the norm» or «general market» is no longer applicable for brands targeting people under the age of 35—and as soon as 2033, brands continuing to make this mistake with people under the age of 50 could lose significant market share. Currently, approximately nine out of 10 chief executives, advertising, promotions, and sales & marketing managers are non-Hispanic white. Without deep cultural fluency and insights at the core of every brand strategy, brands risk a break up with Gen Zers and their parents. That is why it is critical for companies to invest in culture marketing specialists from the C-suite and senior executives to junior practitioners.

Methodology  & Funders:

• The study received financial or operational support from Kantar, ThinkNow, ViacomCBS and Univision.
• Quantitative research came from 2,418 13-17s (Gen Z) and 25-49 parents of kids 8-12 (65% Millennials/ 35% Xers) with equal sample representation of Hispanics (HISP), non-Hispanic Blacks (NHB) & non-Hispanic Whites (NHW) from January 2020 to February 2020.
• Qualitative interviews with 54 respondents (36T/18P), in-home pairs (HISP/NHB/NHW) and two Gen Z multicultural workshops (HISP/NHB/NHW/Asian-American/Other)

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook, Instagram, and Twitter at @cmchispanic.

About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.

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SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

BROOKSHIRE, Texas, Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic-owned food company in the United States, is proud to announce a $80 million expansion of its manufacturing and distribution facility in Brookshire, Texas.  The expansion includes the purchase of new, state of the art food processing equipment that will enable the company to double production capacity in order to meet the increased consumer demand for its products.

«Goya is committed to meeting increased consumer demand for our products from all consumers across the United States and abroad. We are grateful for the overwhelming support of the Goya brand and we are fortunate to be able to give back to communities around the globe donating millions of pounds of food through our Goya Gives program,» said Bob Unanue, President and CEO of Goya Foods. 

This investment supports the production of Goya’s authentic, high-quality, and nutritious product line including the company’s expanded organic offerings.

Goya’s Texas facility that sits on a 130-acre farm has served as the prime hub for the manufacturing and distribution of Goya products in the West, and provides key access to a skilled workforce, a favorable business climate, railroad transportation, and a launching pad for global export. 

To learn more about Goya Gives, please visit: www.goya.com

About Goya Foods

Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central, and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world.  The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table.  For more information on Goya Foods, please visit www.goya.com. 

For more information, contact:
Natalie J. Maniscalco
845.659.6506 / natalie@retromedianyc.com

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SOURCE Goya Foods, Inc.

DALLAS, Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram International, Inc. (NASDAQ: MGI), a global leader in cross-border P2P payments and money transfers, today announced another impressive month of digital growth in September. The Company delivered 161% year-over-year cross-border transaction growth for MoneyGram Online, its direct-to-consumer digital business, marking its ninth consecutive month of triple-digit growth. This growth continues to be driven by strong consumer demand for the Company’s leading mobile app and a full suite of leading digital capabilities available in over 75 countries.

«Over the past few months, we have continued to drive a phenomenal increase in monthly active users on our leading app, as our customers remain loyal to our unmatched user experience and continue to refer their friends and family to the trusted MoneyGram brand,» said Alex Holmes, MoneyGram Chairman and CEO. «Our relentless focus on improving our customer-centric capabilities from product improvements, to innovative customer acquisition campaigns and our loyalty program, enables us to offer the most seamless cross-border P2P money transfer experience in the industry.»

As a result of the pandemic starting to rapidly spread in early 2020, numerous organizations projected annual remittance flows would decline materially. In contrast to these predictions, MoneyGram has reported a sizable uptick in global money transfers, particularly in its direct-to-consumer digital business as a result of the Company’s ongoing digital transformation to build the world’s best modern, mobile, and API-driven money transfer platform.

«We continue to prioritize investments in digital capabilities and user experience improvements to further enhance our consumer-focused digital transformation,» said Kamila Chytil, MoneyGram Chief Operating Officer and leader of the Company’s digital business.  «As COVID-19 and its ongoing impact on everyday life continues to create a new normal, we’ve increased our efforts on our direct-to-consumer digital business and our results continue to flourish.»

About MoneyGram International, Inc.
MoneyGram is a global leader in cross-border P2P payments and money transfers. Its consumer-centric capabilities enable family and friends to quickly and affordably send money in more than 200 countries and territories, with more than 75 countries now digitally enabled.

MoneyGram leverages its modern, mobile, and API-driven platform and collaborates with the world’s leading brands to serve millions of people each year through both its walk-in business and its direct-to-consumer digital business.

With a strong culture of innovation and a relentless focus on utilizing technology to deliver the world’s best customer experience, MoneyGram is leading the evolution of digital P2P payments.

For more information, please visit moneygram.com and follow @MoneyGram.

Media Contact:
Stephen Reiff
Media@MoneyGram.com

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SOURCE MoneyGram

The Ultra-Premium Tequila Builds on Herradura’s Legacy of Category Innovation

LOUISVILLE, Kentucky, Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Tequila Herradura is expanding its ultra-premium portfolio with the launch of Tequila Herradura Legend, a first-of-its-kind Añejo tequila that showcases Herradura’s sophistication in tequila production and barrel making. The ultra-premium tequila will be a permanent expression in the portfolio, available in select U.S. markets in October.

«At Tequila Herradura, we are focused on bringing Mexico’s greatest export – tequila – to the world,» said John Tichenor, Managing Director, Tequila Herradura. «Known for innovating in the tequila category – creating both the Reposado and the Extra-Añejo category – Tequila Herradura Legend is the next first-of-its-kind tequila to come out of Casa Herradura.»

Tequila Herradura Legend is made from the finest 100% blue agave, naturally fermented, distilled and then matured for 14 months in heavily charred, new American White Oak barrels. Casa Herradura is currently the only major tequila distillery that produces its own barrels to ensure the highest quality product, and these unique barrels have been deeply grooved, exposing the tequila to more layers of toasted oak as it patiently ages. This process results in a special Añejo tequila with an incredibly rich, deep color and a luxurious, velvety smooth taste.

«At Tequila Herradura, we’ve been innovating in the tequila category for 150 years, and that continues with the launch of Legend,» said Jennifer Simmonds, Tequila Herradura Senior Brand and Integration Manager. «As luxury tequila continues to grow in popularity in the U.S., and as consumers continue to embrace crafted, elevated and more luxury experiences from their homes, Legend is uniquely positioned to become your go-to special occasion tequila, whether that’s celebrating following a great day at work or an important life milestone.»

Tequila Herradura Legend also marks the first release under a new generation of Casa Herradura’s female legacy. Karinna Enriquez Hurtado currently serves as Master Taster at the historic Casa Herradura in Amatitán, Mexico and joins a decades long heritage of women leading Tequila Herradura from barrel to bottle.

«Legend’s one-of-a-kind production process is truly what makes this product unique in the tequila category,» said Hurtado, Casa Herradura Master Taster. «By developing specialized barrels featuring these deeper grooves, we allow the liquid to touch additional layers of oak for a longer period of time, creating an Añejo with an extra rich, smooth flavor.»

Among her responsibilities, Hurtado carries the role of Master Taster, oversees sensory and quality control and works closely with the production team to ensure Tequila Herradura continues its legacy of innovation and excellence since 1870.

«As Tequila Herradura’s Master Taster, it’s an honor to be producing tequilas on behalf of a brand that values history and heritage as much as it does creativity and innovation. A nod to the past while innovating for the future enables us to produce the most premium tequilas available.»

Legend will be initially available in select markets, including New York, New Jersey, Colorado, Oregon, California, Texas, Florida, Georgia and North Carolina with a suggested retail for $125 USD. For more information on Tequila Herradura Legend, and to learn more about the entire Tequila Herradura family, visit www.Herradura.com.

About Tequila Herradura
Tequila Herradura is an ultra-premium 100% agave tequila crafted by Casa Herradura using traditional production methods such as the most mature blue agave, clay ovens and fermenting naturally with wild yeast. Only naturally occurring airborne yeast produced by the agave plantations and fruit trees surrounding the distillery influence the fermentation process. Casa Herradura is one of Mexico’s most historic and renowned tequila producers. Casa Herradura has been hand harvesting, producing and estate bottling fine tequilas from the small town of Amatitán, Jalisco since 1870. For more information, visit www.Herradura.com.

About Brown-Forman
For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Family of Brands, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Coopers’ Craft, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by approximately 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit www.brown-forman.com.

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SOURCE Tequila Herradura

MIAMI, Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — This Hispanic Heritage Month, DMH Americas is celebrating its 10-year anniversary and announced the expansion of its services and teams.   

DMH is an integrated marketing and communications agency that services both the United States and the Latin American Region. Through the combination of digital marketing, public relations, content, direct marketing, social media and beyond, DMH strives to ensure the design of creative and effective ideas, that connect with the people, and ultimately deliver an experience.

Founded in 2010 by journalist and entrepreneur Daniela Martucci, DMH is the culmination of years of a multi-cultural education living in Argentina, Brazil, Venezuela, and the US plus the professional experience gained working in broadcast news organizations, global public relations agencies and ultimately a life-long goal for Martucci.

Since its founding, DMH Americas has worked with over 25 major brands, including Cisco, Pioneer, FIBA, PanAm, gA, Novartis and Medtronic, to name a few, serving industries such as technology, finance, pharma, real estate, retail, telecommunications, and tourism.

«As marketing communications evolved due to technology, the 2.0 boom and the democratization of information, I watched as my clients had different agencies for PR, social media and digital marketing services.  It was 2009 when I decided to combine multiple communication disciplines by founding an Integrated Marketing Communications Agency, assuring clients that all their communications efforts would be under the same strategic guideline and all the initiatives orchestrated, alongside the analytics and commercial intelligence we need to ensure delivering success,» said Daniela Martucci, CEO of DMH Americas.

DMH brings together some of the industry’s top professionals from across the region who have more than 70 years of combined experience in advertising, crisis communications, branding, web development, digital marketing, social media, and public relations.

To celebrate this milestone, DMH’s Director of Operations, Gizzella Bruck, brand and communications professional, with 25 years of experience and former Young & Rubicam, communications trainer, commanded a brand strategic revamp to capitalize on the agency’s creativity and services. Gizzella and a multidisciplinary team developed a new, fresh, image for DMH enhancing communications products to combine strategic tools and analytics with impactful content. Mairim Gomez is leading the content creation, while Marisol Hernández, alongside Catalina Saldarriaga oversee Account Management and Brand Development. Victor Melo oversees the communications initiatives results through Strategic Media Resources and together, they lead a team of 16 talented journalists, copywriters, multimedia designers, producers, and online developers.  With an inhouse design and programming team and strategic partnerships throughout the region, DMH Americas is an all-encompassing, creative communications tank, equipped to deliver proven results and turn ideas into experiences.  

About DMH Americas

DMH is an integrated marketing and communications agency, providing the tools and strategies necessary to deliver messages through the appropriate channels to successfully build an image and perception of a brand or entity. Through the combination of digital marketing, public relations, content, direct marketing, social media and beyond, DMH strives to ensure the design of creative and effective ideas, that connect with the people, and ultimately deliver an experience. Discover at dmhamericas.com and follow us at @dmhamericas.

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SOURCE DMH Americas

WASHINGTON, Oct. 12, 2020 /PRNewswire-HISPANIC PR WIRE/ — Today, Voto Latino, the nation’s largest Latinx voter registration organization, announced that it has officially registered 1,057,090 Latinx voters to-date, the most ever in history. For the 2020 election cycle specifically, Voto Latino has surpassed its 500,000-goal, registering more than 558,000 voters to-date across the country. This voter registration number is expected to increase daily by the thousands in critical states leading up to Election Day on Tuesday, November 3, and is more than double the organization’s results from the previous election cycle in 2018. Notably, Voto Latino has registered 257,294 in Texas alone, more than Voto Latino’s nationwide registration total in 2018. Remarkably, this milestone was accomplished during COVID-19, thanks to Voto Latino’s digital-first infrastructure and use of innovative technology-based tools.

«Our results reflect the Latinx community’s deep desire to participate in this election,» said María Teresa Kumar, President and CEO of Voto Latino. «For too long, our community has been ignored by the political establishment. Two years ago, Voto Latino made a big bet: invest in our infrastructure and start efforts early to meet the moment. This year, for the first time, Latinxs will be the second-largest voting bloc in the country and we were ready. We will mobilize 3.7 million to flex their muscle this November.»

In addition, Voto Latino has raised $35 million, more than double its original goal for the 2020 election cycle, with a new goal of raising $37 million by Election Day. As a result, the organization has been able to step in and fill the gaps in voter registration left in traditional on-site programs, and is positioned to mobilize upwards of 3.7 million new and low propensity Latinx voters in six battleground states, including Arizona (400K), Florida (1M), Nevada (175K), North Carolina (175K), Pennsylvania (150K), and Texas (1.8M). The organization will now undertake get-out-the-vote efforts and advocacy work to ensure that this election is free and fair as the country heads into the final stretch of election season.

Voto Latino is a grassroots political organization focused on educating and empowering a new generation of Latinx voters, as well as creating a more robust and inclusive democracy. Through innovative digital campaigns, culturally relevant programs and authentic voices, we shepherd the Latinx community towards the full realization of its political power.

Contact:
Danny Turkel, danny@votolatino.org
Amber Arnold, aarnold@mww.com

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SOURCE Voto Latino

TEQUILA, Mexico, Oct. 12, 2020 /PRNewswire-HISPANIC PR WIRE/ — 1800 Tequila, the world’s most awarded tequila line, celebrates the 10^th anniversary of its Essential 1800 Artists Series, featuring a collaboration with world-renowned Spanish artist Okuda San Miguel. By selecting one of the most recognized contemporary artists as the latest in its decade-long art project, 1800 Tequila continues to use its bottle as a canvas to bring art and culture to tequila-lovers across the United States.

The Essential 1800 Artists Series 10^th anniversary collection features six limited-edition bottles displaying original Pop Surrealism works by Okuda. His distinctive style of colorful geometric patterns featuring his signature Rainbow Skull and Kaos Star, encourages reflections of origin, destiny and the meaning of life, hinting that time is our most precious asset. To move the experience from bottle to virtual, this year’s Essential 1800 Artists Series innovates with an AR experience that transforms each bottle into a Snapchat marker, launching an eye-catching and unique filter for fans to engage with Okuda-themed lenses.

«It has been an exciting challenge to design my first series of tequila bottles for this 10^th anniversary of the Essential 1800 Artists Series,» says Okuda San Miguel. «I loved working with this new format, which I view as a canvas immersed in liquid. As an artist, I need to create in order to be happy and my biggest motivation is the enjoyment I get in discovery and encouraging cultural dialogue.»

San Miguel continued, «For my collaboration with 1800 Tequila, I wanted to produce work that represents my ethos as an artist. For example, my use of different colors in the skin of the characters I paint shows that we are all, in fact, equal; and the geometry represents modernity and the digital world. One of my favorite icons is the skull, a symbol of life, which is reflected on one of six of my Essential 1800 Artists Series bottles. Whether people see my work on the street, on a canvas, or on a bottle of 1800 Silver tequila, my artistic message is open to interpretation by the beholder.»

The Essential 1800 Artists Series, now in its 10^th year of working with artists and their estates, such as Shantell Martin, Enoc Perez, Basquiat and Haring, creates cultural conversations by giving artists an alternative canvas to reach new audiences, turning limited-edition bottles of 1800 Silver Tequila into instant collector’s items. This year, 1800 Tequila debuts a 30-second film showcasing Okuda’s artworks in various neighborhoods of New York City, highlighting how art is born from the streets and transforms through time.

For more information about the Essential 1800 Artists Series, to purchase a limited-edition 10^th anniversary bottle, watch the exclusive film and interact with Okuda-themed Snapchat lenses, please visit https://www.reservebar.com/products/1800-essential-artists-series-okuda.  

About Okuda San Miguel
Okuda San Miguel is a Spanish artist whose colorful pop-surrealist work has graced the walls of galleries and buildings across the globe. His work aims to break down boundaries between different people and cultures, and make his audience feel something new with each piece. Throughout his travels, Okuda San Miguel aspires to leave a positive impact on the people and places he visits through his art. The unique use of color, geometric structures and surreal compositions found in his murals, canvas, sculptures or installations define a style informed by both the academic and the street worlds. Okuda’s repertoire includes mural and sculptural interventions and gallery exhibitions on four continents. His distinctions include the infamous conversion into a new icon of contemporary art of an abandoned Spanish church, a spectacular series of sculptures for Boston Seaport or his participation in the Titanes project, designed to promote social inclusion through art.

About 1800^® Tequila
1800 Tequila, the world’s most awarded tequila and the #1 premium tequila brand in the U.S., is made with 100% blue Weber agave harvested at its peak in Tequila, Mexico.  Named after the year of origin, 1800 Tequila has never wavered from its original formula and distillation process.  Now, as the best taste in tequila, 1800 Tequila has reached category leadership through its liquid superiority, deep-rooted Mexican heritage and culture-driving collaborations with musicians and artists.  The iconic bottle is also recognized for its trapezoidal shape, reminiscent of the centuries-old Mayan stone pyramids found throughout Mexico.  Please visit 1800Tequila.com to learn more about the 1800 Tequila portfolio: Silver, Coconut, Reposado, Añejo, Milenio, Cristalino and Colección. 1800® Tequila.  40% Alc./Vol. (80 proof).  Trademarks owned by Ex Hacienda Los Camichenes, S.A. de C.V.  ©2020 Proximo, Jersey City, NJ.  Please drink responsibly.

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SOURCE 1800 Tequila