Categoría: Aaron Sanchez

ALEXANDRIA, Va., Sept. 1, 2020 /PRNewswire-HISPANIC PR WIRE/ — Recreational fishing has reached new diversity milestones, according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2020 Special Report on Fishing found that:

• 3.7 million African Americans participate in fishing, an increase of nearly 1 million over the last 10 years.
• Hispanic Americans are participating at a new record of 4.4 million participants.
• Women are also participating at an all-time high of 17.9 million participants.
• Overall, more than 50 million Americans participate in fishing, the highest number in 12 years.
• The activity gained more than 3 million new participants last year, the highest in five years.

«The outdoors belongs to all of us — not just those who fit a certain image,» said Stephanie Vatalaro, Senior Vice President of Marketing and Communications for RBFF. «Fishing is about enjoying nature, making memories and bonding with the people you love. It’s an experience that everyone should get a chance to have, which is why our work is grounded in the belief that the water is open to everyone.»

The new participation data comes as Americans overall take increased interest in fishing as a remedy for COVID-19-related stress and anxiety. According to a separate study, 1 in 5 Americans are more likely now to try fishing than they were prior to the pandemic. Among parents, the statistic is 1 in 4.

«Social distancing has taken a sizable toll on our collective mental health,» said Vatalaro. «But being on the water has been shown in studies to have a calming effect that can help treat stress and anxiety naturally. Fishing — and by extension, boating — are excellent ways to practice self-care and recreate responsibly.»

To help further increase diversity in fishing and boating, RBFF has launched a new public service initiative called Get On Board in partnership with Discover Boating. The campaign aims to raise awareness about the ways people from all walks of life can support their mental health and wellness on the water.

Outside Get On Board, RBFF’s ongoing commitment to underrepresented audiences on the water has made the organization an industry leader in diversity and inclusion.

Launched in 2014, Vamos A Pescar™ is the organization’s Hispanic outreach initiative, the first of its kind in the fishing and boating industry. The campaign helps Hispanic families break through perceived barriers to the sport through the George H. W. Bush Vamos A Pescar™ Education Fund.

In 2018, RBFF launched its Women Making Waves social media movement to increase female visibility in fishing. While 43 percent of new participants are female, only 18 percent see themselves represented in the activity. Together with influencer partners and an online community, Women Making Waves aims to represent all women on the water.

Additional diversity initiatives from RBFF include the Stories of Mentors and I Am an Angler campaigns. Through spotlighting the personal experiences of diverse fishing participants, RBFF is committed to challenging stereotypes and empowering the next generation in fishing and boating.

The Special Report on Fishing is created in partnership with the Outdoor Foundation and provides one of the most comprehensive looks at the state of U.S. fishing and boating participation. The full report, along with an accompanying infographic, is available at www.TakeMeFishing.org/SpecialReport. The website also features beginner resources including how-to guides for getting started fishing and boating, an interactive map of places to fish and boat, as well as links to COVID-19 safety guidelines.

About the Recreational Boating & Fishing Foundation (RBFF)

RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF’s recently announced 60 in 60 effort strives to attract 60 million anglers to the sport by the end of 2021. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns creating awareness about boating, fishing and conservation, and educating people about the benefits of participation. These campaigns help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, TakeMeFishing.org and TakeMeFishing.org/es, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.

Photo – https://mma.prnewswire.com/media/1246572/RBFF_SpecialReport_2019.jpg

 

SOURCE Recreational Boating & Fishing Foundation

IRVINE, California, Sept. 1, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported total August sales of 26,089 vehicles, a decrease of 5.1 percent compared to August 2019. Year-to-date sales totaled 179,043 vehicles, a decrease of 5.4 percent compared to the same time last year. With 26 selling days in August, compared to 28 the year prior, the company posted an increase 2.2 percent on a Daily Selling Rate (DSR) basis.

Sales Highlights
– Sales of the CX-30 reached an all-time high since the vehicle launched in November 2019, with 3,862 vehicles sold.
– The CX-5 saw its second-best August since the vehicle launched, with 13,745 vehicles sold.
– The CX-9 saw its second-best August since 2011 with 2,443 vehicles sold.      
– CPO sales totaled 6,630 vehicles in August, an increase of 10 percent compared to August 2019, and achieved a third-best all-time record.

Mazda Motor de Mexico (MMdM) reported August sales of 3,166 vehicles, an increase of 25.4 percent compared to August last year. Year-to-date sales decreased 30.9 percent, with 26,989 vehicles sold.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

 

Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

SOURCE Mazda North American Operations

NEW YORK, Sept. 1, 2020 /PRNewswire-HISPANIC PR WIRE/ — The National Kidney Foundation (NKF) is joining forces with the U.S. Department of Health and Human Services (HHS), the American Society of Nephrology (ASN), and actor, activist and entrepreneur Wilmer Valderrama to reach the 1 in 3 American adults at risk for kidney disease.  «Are You the 33%?» is a nationwide public awareness campaign relaunching today timed for Hispanic Heritage Month. The campaign, originally launched in March 2020, was paused due to the national pandemic and will run through March 2021.

With compelling visuals, a thought-provoking social media campaign and a broadcast PSA featuring Wilmer Valderrama, the campaign, which is available in English and in Spanish, focuses on the 33 percent of adults in the U.S. at risk for developing dangerous, life-threatening kidney disease. Risk factors include diabetes, heart disease, high blood pressure, obesity and family history of kidney disease. Black or African American and Hispanic or Latino people are also at greater risk of developing kidney disease.

«Look around the next time you’re stuck in a traffic jam with a cabbie on your left, an ice cream truck to your right, and a mom driving a minivan in front of you. 1 in 3, or 33%, of your fellow drivers are at risk for kidney disease,» said Kevin Longino, CEO of NKF and a kidney transplant patient.  «We believe it’s essential to reach the more than 80 million American adults at risk for kidney disease, especially communities of color which are at higher risk. Addressing the health disparities that exist within these communities is a critical part of the campaign and our overall work in helping people affected by kidney disease.» 

People of certain racial and ethnic groups are more likely to develop kidney disease than others. Blacks or African Americans are 13% of the U.S. population, but represent 32% of those with kidney failure. Hispanics or Latinos are 1.3 times as likely as non-Hispanics/Latinos to develop kidney failure. The two main causes of kidney disease are diabetes and high blood pressure, which are more prevalent in these communities. 

«Everyone needs to learn about kidney health,» said Valderrama. «Millions of people have kidney disease. It affects more people than breast cancer or prostate cancer. My family and I are taking this disease seriously. I took the kidney quiz to find out my risk for kidney disease and you should too.»  Valderrama has close family members affected by diabetes and high blood pressure, two of the key risk factors.

Having kidney disease also puts you at greater risk for developing life-threatening complications from COVID-19.  According to the Centers for Medicare and Medicaid Services (CMS), people with kidney failure had the highest rate of hospitalization for COVID-19 among all Medicare beneficiaries. Black or African Americans and Hispanics or Latinos at a greater risk for both kidney disease and COVID-19. The campaign’s creative assets were altered to recognize the importance of social distancing to help prevent the spread of COVID-19. Previous visuals included crowded stadiums. The new visuals include a Zoom meeting, a traffic scene, a socially distanced bike lane, and a socially distanced drive-in movie parking lot. 

The «Are You the 33%?» campaign, co-sponsored by the National Kidney Foundation, HHS and ASN is part of a new Public Awareness Initiative of the Advancing American Kidney Health (AAKH) plan. In November, 2019, HHS, NKF and ASN joined in a public-private partnership to implement this awareness campaign.  NKF is working with HHS and ASN to align their efforts and elevate the profile of kidney disease as an urgent public health issue. These efforts will increase the campaign’s visibility with the general public and mobilize the kidney community of patients, nephrologists and health professionals to promote new approaches to prevent, diagnose, and treat kidney disease.

 «More than 90 percent of the 37 million Americans and 850 million individuals worldwide affected with kidney disease are unaware that they are even sick,» said Anupam Agarwal, MD, FASN, ASN President. «This silent epidemic often strikes without symptoms. Millions of people won’t know they have kidney disease until their kidneys stop working and it’s too late.»

This campaign aims to change these odds. The «Are You the 33%?» campaign urges every adult to learn more by taking a simple, one-minute online quiz at MinuteForYourKidneys.org.  The campaign microsite and creative assets are available in both English and in Spanish at MinuteForYourKidneys.org.

«My own family has known the burdens of kidney disease, including how taxing dialysis can be.  Helping Americans understand their risk for kidney disease and take steps to prevent it is and must be a top public health priority,» said HHS Secretary Alex Azar. «In support of the Trump Administration’s national kidney health initiative, the ‘Are You the 33%?’ campaign will raise awareness of the risk of kidney disease and help millions of Americans take steps to improve their kidney health and prevent the costly, deadly health challenge of kidney disease.»

Go to MinuteForYourKidneys.org today and take a simple quiz and learn what to do next and how to talk to your doctor about kidney health.

Kidney disease can strike anyone, young or old, and has many causes, but early intervention can make a difference. Lifestyle changes and a healthy diet can sometimes slow the progression of the disease when caught in the early stages, and sometimes can prevent kidney failure.

This nationwide public awareness campaign was developed by creative agency Berlin Cameron, which has worked with NKF since 2016. In previous years, Berlin Cameron has helped evolve the foundation’s branding as well as created notable campaigns, including «Heart Your Kidneys» to remind the world that kidneys are just as important as every other vital organ, and that early detection is key to improving patient outcomes.

Funding and/or support for the campaign was provided to the National Kidney Foundation by the following: CVS Kidney Care, Healthy.io, AstraZeneca, Bayer, Otsuka America Pharmaceutical, Inc., and Tricida.

Join the conversation on social media by using the hashtag #MinuteForYourKidneys. 

About Kidney Disease
In the United States, 37 million adults are estimated to have chronic kidney disease—and approximately 90 percent don’t know they have it.  1 in 3 American adults are at risk for chronic kidney disease.  Risk factors for kidney disease include: diabetes, high blood pressure, heart disease, obesity, and family history. People of African American, Hispanic, American Indian, Asian, or Pacific Islander descent are at increased risk for developing the disease. African Americans are almost 4 times more likely than White Americans to have kidney failure.  Hispanics are 1.3 times more likely than non-Hispanics to have kidney failure.

About National Kidney Foundation
The National Kidney Foundation (NKF) is the largest, most comprehensive, and longstanding patient-centric organization dedicated to the awareness, prevention, and treatment of kidney disease in the U.S. For more information about NKF, visit www.kidney.org.

About the U.S. Department of Health and Human Services
The U.S. Department of Health & Human Services (HHS) enhances and protects the health and well-being of all Americans. HHS fulfills that mission by providing for effective health and human services and fostering advances in medicine, public health, and social services. For more information visit www.hhs.gov.

About American Society of Nephrology
Since 1966, ASN has been leading the fight to prevent, treat, and cure kidney diseases throughout the world by educating health professionals and scientists, advancing research and innovation, communicating new knowledge, and advocating for the highest quality care for patients. ASN has more than 21,000 members representing 131 countries. For more information, please visit www.asn-online.org or contact the society at 202-640-4660.

Editor’s Note: Links to the PSAs in English and in Spanish can be found below:

• English PSA 15 Seconds,
• Spanish PSA 15 Seconds
• English PSA 30 Seconds
• Spanish PSA 30 Seconds
• English PSA 1 Minute
• Spanish PSA 1 Minute

Facebook.com
Twitter:@NKF
www.kidney.org 

   

Photo – https://mma.prnewswire.com/media/1246265/NKF_Wilmer_Valderrama.jpg 
Photo – https://mma.prnewswire.com/media/1246264/NKF_Kidney_Disease_Risk_Campaign.jpg 
Logo – https://mma.prnewswire.com/media/1120890/NKF_Logo2_OB_Logo.jpg

 

SOURCE The National Kidney Foundation

IRVINE, Calif., Sept. 1, 2020 /PRNewswire-HISPANIC PR WIRE/ — From its distinctive styling and crafted interior to its engaging driving dynamics, the Mazda6 delivers an appeal unlike other midsize sedans. A long list of advanced technologies and safety features conveys a quiet confidence. The new Carbon Edition furthers the Mazda6’s individuality and helps reflects the owner’s discerning tastes. Mazda North American Operations today announces the 2021 Mazda6 will arrive in dealerships later this month.

The 2021 Mazda6 Sport now comes standard with Apple CarPlay^TM and Android Auto^TM capabilities. To deliver a smooth driving experience, the Mazda6 is equipped with a standard Skyactiv-G 2.5-liter naturally aspirated engine capable of 187 horsepower and 186 lb-ft of torque on either regular (87 octane) or premium (93 octane) fuel, paired with a quick-shifting, six-speed automatic transmission with manual shift and sport modes, G-Vectoring Control Plus and front-wheel drive. The full suite of i-Activsense safety features, which includes Mazda Radar Cruise Control with stop and go function, Advanced Smart City Brake Support with Pedestrian Detection, Smart Brake Support with Collision Warning, Lane Departure Warning with Lane-Keep Assist and Blind Spot Monitoring with Rear Cross-Traffic Alert are all standard. Inside, occupants can enjoy the Mazda Connect infotainment system with eight-inch full color, touch screen display, six-speaker audio system, Bluetooth phone and audio pairing, two USB inputs, leather-wrapped steering wheel and shift knob, cloth seats, dual-zone climate control, push button start, remote keyless entry and electronic parking brake. Additional standard premium features that provide convenience and style include automatic on/off headlights, High Beam Control, rain sensing windshield wipers, rearview camera, LED headlight with auto-leveling, LED taillights and 17-inch gun metallic aluminum alloy wheels.

Mazda6 Touring upgrades to leatherette-trimmed seats, heated front seats, six-way power driver’s seat with manual lumbar support, Mazda Advanced Keyless Entry System, power moonroof, 19-inch gun metallic aluminum alloy wheels, two rear seat USB charging ports and rear air conditioning vents.

Focused on authentic and enriching experiences, the Mazda6 Grand Touring boasts the responsive Skyactiv-G 2.5 Turbo engine, which can generate a robust 320 lb-ft of torque and 250 horsepower with premium (93 octane) fuel or 310 lb-ft of torque and 227 horsepower with regular (87 octane) fuel. A new turbo badge is also added to the trunk to help identify the powertrain. New for 2021, the Mazda6 Grand Touring will feature wireless Apple CarPlay^TM – a first for the brand. This trim level also adds Bose® 11-speaker premium audio, SiriusXM® satellite radio with three-month trial subscription, auto-diming rearview mirror with Homelink, heated door mirrors with driver’s side auto-dimming and paddle shifters on the steering wheel.

Mazda6 Grand Touring Reserve incorporates many premium features typically found in luxury midsize sedans. These include features such as a windshield-projected, full-color Active Driving Display head-up unit, Adaptive Front-lighting System, black or Parchment leather-trimmed seats, ventilated front seats, heated rear seats, heated steering wheel, automatic power folding door mirrors, windshield wiper de-icer, eight-way power and memory driver’s seat with power lumbar support and six-way power passenger’s seat. Traffic Sign Recognition is available with the optional Mazda Navigation System accessory installed. The styling is enhanced with a sophisticated, yet sporty 19-inch bright silver finish aluminum alloy wheels, LED signature headlights and a rear lip spoiler.

New this year, the Carbon Edition shares similar features to the Mazda6 Grand Touring Reserve and adds unique styling to encourage fans to go against the grain. The Carbon Edition features Polymetal Gray exterior paint, gloss black rear lip spoiler, gloss black door mirrors and 19-inch black metallic aluminum alloy wheels. The interior has red leather seats with black cross stitching and black hairline interior accents on the dash and door panels. The dash and center console armrest add red stitching to help bring the color scheme together.

The top-trim Mazda6 Signature is an aspirational trim level that exemplifies Mazda designers’ abilities to create an uncompromised blend of premium styling, dynamic performance and intuitive amenities. The elegant design starts with the gunmetal front grille and leads to the sophisticated interior, available in either Parchment or Deep Chestnut Nappa leather, adorned with authentic Japanese Sen wood and gilded UltraSuede interior accents. A 360º View Monitor with front and rear parking sensors, seven-inch TFT reconfigurable digital gauge display, Mazda Navigation System, Traffic Sign Recognition and SiriusXM three-year Traffic and Travel Link subscription add to the convenience and safety of the Mazda6 Signature. The black headliner, auto-dimming frameless rearview mirror with Homelink, gunmetal front grille, LED ambient lights and unique stitching on the leather-wrapped steering wheel complete the heightened look and feel.

MSRP² FOR THE 2021 MAZDA6 IS AS FOLLOWS:

PREMIUM PAINT COLORS:

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

¹ MSRP does not include $945 for destination and handling ($990 in Alaska), taxes, title or additional fees. Dealers set actual sale prices.

² MSRP does not include $945 for destination and handling ($990 in Alaska), taxes, title or additional fees. Dealers set actual sale prices.

Photo – https://mma.prnewswire.com/media/1246600/2021_Mazda6_01.jpg
Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

SOURCE Mazda North American Operations