Categoría: Geovanny Vicente

AVAILABLE NOW ON ALL DIGITAL PLATFORMS! 

MIAMI, Feb. 12, 2021 /PRNewswire/ — Karol G’s music has left an unparalleled footprint on Hispanic pop culture. Her empowering messages not only advocate for diversity and inclusion, but also break boundaries and overcome language barriers, claiming her spot as the #1 female artist in the Latin music industry. Today, the Latin GRAMMY® winning superstar invites her fans to celebrate the premiere of her new single «Location,» a collaboration with two of the most prominent figures in Latin music, Anuel AA and J Balvin. The single is now available on all digital music platforms.

«I like to give my fans a unique experience with every single release, both musically and visually. ‘LOCATION’ is a very special song for me because I was able to collaborate with artists that I admire and we were able to fuse reggaeton/hip-hop/country influences into an amazing song and video filled with energy and rodeo vibes!!!» – KAROL G

With lyrics in both English and Spanish, Karol G conveys her power with a message of celebration and appreciation for being. «LOCATION» was produced by renowned producer Ovy On The Drums, who presents novel sounds, fusing the rhythms of reggaeton and hip-hop with melodies influenced by country. The music video for the song was directed by Colin Tilley, who manages to impeccably recreate an incredible party full of energy and a rodeo-style atmosphere set in a desert.

«LOCATION» is Karol G’s first collaboration following the release of her hits «Ay DiOs Mío!» and «Bichota» – songs that reached the top of the charts worldwide. Recently, «Bichota» was crowned #1 on YouTube’s «Top Global Songs and Videos» list, #1 on Billboard’s «Latin Airplay» chart and #2 on Spotify’s «Global Top 200.» The song reached more than 1.6 billion combined streams across digital platforms and more than 540 million views on its music video within six months of its release. Additionally, it has received 8x Platinum certification by the RIAA.

Karol G is currently the #1 female Latin artist in the world. Amassing more than 80 million followers on social networks, Karol G, has conquered the world with her music, surpassing 21.5 billion streams on digital platforms. In the same way, the singer is in the Top 50 of Spotify’s most listened to artists in the world, with more than 33.7 million monthly listeners, putting her among the most influential female artists.

Click to watch the music video for «LOCATION»

«LOCATION» available now on all digital music platforms

For more information about KAROL G visit

Website | Instagram | Facebook | Twitter | YouTube

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SOURCE Universal Music Latin Entertainment

FAIRFAX, Virginia, 11 de febrero de 2021 /PRNewswire-HISPANIC PR WIRE/ — Según un estudio realizado por el Consejo de Marketing Cultural: La Voz del Marketing Hispano (CMC), a pesar de que el segmento de menores de 18 años es en su mayoría multicultural, muchos adolescentes blancos no hispanos (NHW, non-Hispanic white) no viven esa realidad de multiculturalidad en sus vidas cotidianas, desde la escuela y los vecindarios hasta las amistades en línea y en la vida real. Independiente de la raza o los contextos, los niveles de estrés de los adolescentes son altos, los círculos de confianza son estrechos y varían entre jóvenes y padres dependiendo de la cultura, la edad y la experiencia con diferentes organizaciones e instituciones.

«Los círculos de confianza, el confort o malestar cultural, y el estrés, son matices que los publicistas deben comprender, ya que estos impactan las relaciones hacia las marcas y las decisiones de compra», afirmó Nancy Tellet, presidenta de investigación de CMC, fundadora y orientadora de marca y consumo de PureClarity LLC. «La confianza juega un papel enorme, no solo en el campo político o amistoso, sino también en el lugar donde vivimos, la forma como criamos a nuestros hijos y en las marcas que elegimos comprar».

En la actualidad, dos tercios de las personas de la generación Z crecen en familias que pretenden conservar la mayoría de sus valores culturales históricos. También adoptan rasgos de la sociedad estadounidense moderna, seleccionando qué valores conservar, rechazar o agregar.

Una mayoría multicultural en cifras más no en la cotidianidad 

Los segmentos raciales y étnicos tienden a autoaislarse en las escuelas, los vecindarios y los grupos de amistades, tanto en redes sociales como en la vida real. Esto es más prevalente entre adolescentes y preadolescentes NHW de edades entre 8 y 17 años. Mientras que los afrodescendientes no hispanos (NHB, non-Hispanic Blacks) y los hispanos se aíslan menos, la mayoría de sus amistades en el mundo real pertenecen a su mismo segmento o son personas de color (POC, persons of color). Sin embargo, al observar el comportamiento en redes sociales, las amistades son ligeramente más diversas en el caso de NHW y NHB, pero básicamente iguales para los hispanos.

La mayoría de personas de la generación Z y sus padres se sienten cómodos ante todo tipo de personas 

El sesenta por ciento de las personas de la generación Z y sus padres mencionan: «Realmente me siento cómodo con todas las personas». Entre el 40 por ciento restante (una minoría importante) que no se siente cómodo, todos los segmentos, independiente de la raza o el grupo étnico, reportan un mayor grado de incomodidad hacia las «personas ricas» y los «cristianos evangélicos». Los afrodescendientes e hispanos también mencionan sentirse más incómodos entre personas NHW, los NHW y los afrodescendientes comparten la incomodidad frente a personas LGBTQ+ y, de manera sorprendente, los hispanos dicen sentir el mayor grado de incomodidad alrededor de «otros hispanos». Además, una de cada cinco (22 por ciento) personas NHW se siente incómoda al escuchar que se habla español en público.

Las personas de la generación Z realmente experimentan estrés 

En todos los segmentos, los adolescentes identifican «ser inteligentes y bien educados» como valor clave para el éxito. Sin embargo, este deseo, y en ocasiones el miedo al fracaso, les genera estrés y les lleva a aislarse. Los niveles de estrés entre adolescentes hispanos es más alto que en el resto de los grupos. La contracción de la clase media se suma al estrés de los adolescentes de todos los grupos, en especial los adolescentes NHW que sienten que deben «proteger» su territorio. Los adolescentes afrodescendientes e hispanos expresaron mayor resiliencia con una actitud de «la vida es dura pero yo soy más duro», ya que, de entrada, la vida nunca ha sido tan fácil. De hecho, los niveles de estrés de los adolescentes hispanos decrecieron durante la COVID, ya que el foco de negativismo pasó de ellos a la pandemia y otros asuntos sociales y políticos.

El armario cultural: Qué se conserva, qué se tira y qué se agrega 

Más de dos tercios de las personas POC desean conservar la mayoría de sus valores culturales históricos. Entre los hispanos y los NHB, la cultura familiar «me mantiene seguro, sano y feliz». Para los hispanos, el asunto es compartir conocimientos y tradiciones mientras se inculca el sentido de la interdependencia (nosotros vs. yo). Para las personas NHB, las conexiones familiares no son solo protección y apoyo, sino que también sirven para compartir conocimientos y transferir las tradiciones. Los hispanos y NHB de edades entre 13 y 49 años conservan valores de resiliencia y de la importancia de sus comunidades en su armario cultural, ya que es importante salir adelante a pesar de las adversidades.

Los adolescentes hispanos y afrodescendientes le dan un alto grado de importancia a la práctica del «respeto», incluido el respeto a los mayores, y expresan mayor fuerza en la autoridad de los padres, incluyendo medidas disciplinarias en la relación entre los padres y los hijos. Entre las personas NHB, el respecto es directo, haciendo énfasis en la importancia del respecto a sí mismo y en recibirlo de parte de los demás.  Entre los hispanos, el «respeto» es algo complejo y más formal de lo que tradicionalmente se esperaría en los Estados Unidos, haciendo énfasis en la cortesía. Esto incluye ayudar en todas las formas posibles cuando uno es un invitado en la casa de alguien, o en la forma en que uno se comporta ante figuras de autoridad, tales como el doctor o una persona mayor.

Más de la mitad de los adolescentes hispanos y NHB están de acuerdo con que los roles de género tradicionales tienen que evolucionar. Además, seis de cada 10 hispanos de edades entre 13 y 49 años quisieran erradicar las jerarquías socioeconómicas y de colores raciales.

Metodología  y financiadores: 

• Este estudio se basa en más de 20,500 puntos de contacto de consumidores hasta la fecha. La CMC publicó la tercera parte de un estudio integral sobre la Generación Z (de 13 a 17 años), IT’S TIME: Ready (or Not) for the Multicultural Majority [ES HORA: Listo (o no) para la mayoría multicultural], que analiza el consumo de redes sociales, los hábitos de transmisión de video y el creciente poder de la cultura en el contenido.
• El estudio recibió apoyo financiero u operacional de Kantar, ThinkNow, ViacomCBS y Univisión.
• La investigación cuantitativa provino de 2.418 personas de 13 a 17 años (Generación Z) y de 25 a 49 años, padres de niños de 8 a 12 años (65 % milénicos/35 % Generación X) con una representación de la muestra igual de hispanos, negros no hispanos y blancos no hispanos, y se llevó a cabo de enero a febrero de 2020.
• Entrevistas cualitativas con 54 encuestados (36 adolescentes/18 padres), parejas convivientes (hispanos/negros no hispanos/blancos no hispanos) y dos talleres multiculturales de la Generación Z (hispanos/negros no hispanos/blancos no hispanos/asiáticos americanos/otros)

Para obtener más información, visite culturemarketingcouncil.org y siga al CMC en Facebook, Instagram y Twitter en @cmchispanic.

Acerca del CMC: Fundada en 1996 como la Asociación de Agencias de Publicidad Hispanas, el Consejo de Marketing Cultural: La Voz del Marketing Hispano, es la organización comercial nacional de todas las empresas de marketing, comunicaciones y medios con experiencia hispana confiable.

«En nuestro estudio de referencia, IT’S TIME: Ready (or Not) for the Multicultural Majority, aprendimos que los adolescentes de la generación Z y sus padres tienen un sentido de unidad con otros segmentos minoritarios, y entienden que el odio y el racismo son los problemas más importantes que enfrentan juntos», señaló Nancy Tellet, presidenta de investigación de CMC, fundadora y orientadora de marca y consumo de PureClarity LLC. «Al observar que más de la mitad de personas de edades entre 13 y 49 años renunció a una marca culturalmente analfabeta, todo gira en torno al rol que la cultura tiene para definir lo que permanece y lo que se erradica de los círculos de confianza».

Logotipo: https://mma.prnewswire.com/media/635930/Culture_Marketing_Council_Logo.jpg  

FUENTE Culture Marketing Council: The Voice of Hispanic Marketing

BLOOMINGTON, Ind., Feb. 11, 2021 /PRNewswire/ — Marc Byers and his team of odor mitigation experts recently announced the launch of Byers Scientific («Byers»), which brings two industry-leading companies—Byers Scientific & Manufacturing and Pacific Environmental Analytics—together under one roof. Through this internal restructuring, Byers has expanded their comprehensive and data-driven odor mitigation solutions across multiple industries. 

Byers Scientific & Manufacturing, now Byers Mitigation Technologies, has been a leading designer, engineer and manufacturer of equipment for the industrial odor management industry since 2014. Byers’ patented dry vapor-phase odor mitigation systems are an integral part of the odor mitigation plan for numerous industrial-scale facilities. With these vapor-phase systems, in conjunction with their industry-leading MT-6 Molecular Filtration System, Byers is innovating state-of-the-art odor mitigation. This comprehensive approach helps customers and clients achieve regulatory compliance and effectively reduce water and energy consumption paving the way for a more sustainable future.

Pacific Environmental Analytics, now Byers Emissions Analysis (BEA), was formed in 2019 to provide a bottom-up approach to assessing and managing commercial agriculture and industrial emissions. Innovated by globally-recognized scientists Dr. Alex Guenther and Dr. William Vizuete, BEA employs pioneering gas-phase emissions testing and analysis to determine the impact of cultivation, processing and extraction on air quality using site-specific emissions modeling.

Finally, the newest division, Byers Intelligent Systems, offers other industrial manufacturers the same Bolt-On^TM Cloud-based SCADA (IoT) functionality on-board all Byers’ manufactured equipment. This proprietary technology is made available to other OEMs to increase automation capabilities, improve equipment efficiencies, collect critical data and drive revenue.

By bringing Byers Mitigation Technologies, Emissions Analysis and Intelligent Systems together, Byers equips customers and clients to tackle today’s most complex odor and emissions challenges across various industries. With science and data-driven mitigation and monitoring solutions, Byers helps significantly reduce liability associated with odor and emissions from commercial cannabis, solid waste, industrial-scale composting and more.

About Byers Scientific

Byers Scientific is a globally-recognized leader in emissions assessment and odor mitigation solutions. Leveraging cutting-edge research and technology, Byers offers best-in-class industrial-scale odor mitigation solutions, data-driven emissions analysis and scalable Cloud-based technology to help companies future-proof their growth strategies.

Press Contact:

Christina Brown
541-728-8272
https://savyagency.com

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SOURCE Byers Scientific

LOS ANGELES, Feb. 11, 2021 /PRNewswire/ — GreenPower Motor Company Inc. (NASDAQ: GP) (TSXV: GPV) («GreenPower»), a leading manufacturer and distributor of zero-emission, electric-powered medium and heavy-duty vehicles, today announced that it has entered into an exclusive purchase agreement related to Cutaway minibuses and Type B and C Recreational Vehicles with Forest River, Inc. («Forest River«), a Berkshire Hathaway company (NYSE: BRK.A), for up to 150 GreenPower EV Star Cab and Chassis («EV Star CC»).  The purpose-built all-electric EV Star CC will be used in a new line of Forest River zero-emission product offerings. Greenpower expects to deliver the first six units this quarter, with the remainder expected to be delivered over the next 36 months at a run rate that will be determined by the third quarter of 2021.

Forest River is a leading manufacturer in the cutaway bus, motorhome, and truck industries, which celebrated the delivery of their 100,000^th bus in July of 2020. Forest River has over 10,000 employees and annual revenues in excess of $5 Billion. It is anticipated that the initial deliveries of Greenpower EV Star CC units to Forest River will be directed at the cutaway shuttle bus, commercial truck and recreational vehicle markets.

GreenPower’s EV Star Cab and Chassis: Click here

Brendan Riley, President of GreenPower, commented, «Forest River is a forward-thinking company that is looking to solidify their market position long into the future by adding a purpose-built, zero-emission offering to many of their product lines.» Riley added, «The EV Star Cab and Chassis meets the demands of many of their addressable markets and allows Forest River to focus on what they are experts at: building bodies.»

David Wright, President of Forest River’s bus divisions added, «Forest River has been looking for a purpose-built all-electric chassis that has the range and the carrying capacity that our customers and dealers demand.  Zero-emission vehicles are where the markets are going, and the GreenPower EV Star CC gives us the flexibility to address a variety of unmet needs in the commercial market.» 

Ryne Shetterly, VP of Sales and Marketing at GreenPower also commented, «At GreenPower, we view this as a tremendous opportunity to enter a relationship with one of the most highly respected and largest volume names in the industry.  Our EV Star CC will now have representation in select Forest River distribution channels and the amount of value that brings to GreenPower is tremendous.» 

About GreenPower Motor Company Inc.
GreenPower designs, builds and distributes a full suite of high-floor and low-floor all-electric medium and heavy-duty vehicles, including transit buses, school buses, shuttles, cargo van and a cab and chassis.  GreenPower employs a clean-sheet design to manufacture all-electric vehicles that are purpose built to be battery powered with zero emissions while integrating global suppliers for key components. This OEM platform allows GreenPower to meet the specifications of various operators while providing standard parts for ease of maintenance and accessibility for warranty requirements. GreenPower was founded in Vancouver, Canada with primary operational facilities in southern California. Listed on the Toronto exchange since November 2015, GreenPower completed its U.S. IPO and NASDAQ listing in August 2020. For further information go to www.greenpowermotor.com

Forward-Looking Statements
This document contains forward-looking statements relating to, among other things, GreenPower’s business and operations and the environment in which it operates, which are based on GreenPower’s operations, estimates, forecasts and projections. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements. These statements generally can be identified by the use of forward-looking words such as «upon», «may», «should», «will», «could», «intend», «estimate», «plan», «anticipate», «expect», «believe» or «continue», or the negative thereof or similar variations. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict or are beyond GreenPower’s control. A number of important factors including those set forth in other public filings (filed under the Company’s profile on www.sedar.com) could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. Consequently, readers should not place any undue reliance on such forward-looking statements. In addition, these forward-looking statements relate to the date on which they are made. GreenPower disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.  All amounts are in US dollars. © 2021 GreenPower Motor Company Inc. All rights reserved.

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SOURCE GreenPower Motor Company

PHILADELPHIA, Feb. 11, 2021 /PRNewswire/ — Livent Corporation (NYSE: LTHM) today announced its new set of sustainability goals, having successfully achieved nearly all of its previous sustainability goals five years ahead of schedule. Livent’s new goals are based on the findings of a Materiality Assessment and reflect the priorities of its customers, communities, investors, employees and other stakeholders, as well as the centrality of sustainability in its operations.

«Our new goals will guide Livent’s sustainability journey going forward and help us build on our rich heritage as a lithium pioneer and leader for nearly 80 years. We will continue to improve our operations and hold ourselves accountable to meeting a high standard for sustainability. We are determined to help raise the bar for sustainability performance, responsible operations, community engagement and transparency across the lithium industry,» said Paul Graves, president and chief executive officer of Livent. 

Livent’s new sustainability goals are set against baseline 2019 metrics, as documented in Livent’s 2019 Sustainability Report.  The goals are organized into three main categories and outlined below.

Environmental Impact 

• Achieve overall carbon neutrality by 2040, as announced previously.
• Reduce greenhouse gas (GHG) intensity by 30% across Livent operations by 2030.
• Transition 30% of the company’s energy mix to renewable sources by 2030, beginning the path to 100% renewable energy.
• Reduce water intensity by 10% to 30% across Livent operations by 2030, and continue to lead collaborative efforts to ensure sustainable water use, responsible operations and biodiversity at the Salar del Hombre Muerto and the surrounding area in Argentina. 
• Reduce waste intensity by 30% across Livent operations by 2030. 
• Dedicate the majority of Research & Development spending to develop or support green technologies, processes and products, by 2022.
• Formalize involvement in industry initiatives to advance zero emission transportation and lithium battery recycling, by 2022.

Social Responsibility 

• Continue to focus on enhanced outcomes for uplifting and supporting Livent’s local communities, as measured by community investments (both time and money), local hiring and impact assessments, including quality of relationship with Indigenous Peoples.
• Continue to improve in all key Environmental Health & Safety (EHS) metrics, including less than 0.1 Total Recordable Incident Rate (TRIR).
• Verify and enforce supplier compliance with Livent’s Supplier Code of Conduct and responsible labor practices, as measured against various KPIs for supplier selection, monitoring and performance, beginning in 2021.
• As a member of the UN Global Compact, maintain focus and progress against the 2030 UN Sustainable Development Goals.
• Aspire to a level of talent diversity that reflects the geographies where Livent operates.
• Maintain compensation structures and processes that promote pay equity.
• Cultivate an inclusive and positive work environment for Livent employees.

Transparency

• Continue to publish annual sustainability reports following the requirements of leading reporting frameworks.
• Complete ISO-compliant Life Cycle Assessments (LCAs) for strategic products by 2025.
• Maintain and expand global certifications for the leading ISO management systems for Quality, Environmental Health & Safety (EHS), Social Management and Energy Management. 
• Conduct periodic third-party assurance of Livent’s sustainability data and data collection methodology, beginning in 2021.
• Participate in academic research studies on the environmental/social impact of operations at the Salar del Hombre Muerto, beginning in 2021.
• Engage with leading organizations that are independently verifying and setting the global standards for responsible mining and manufacturing, beginning in 2021. 

«While many of Livent’s new sustainability goals are ambitious, we believe they are both achievable and necessary.  Our success will hinge on our ability to develop innovative solutions, as we’ve done throughout our history, and support them with the appropriate deployment of financial investment and resources over time.  While the road ahead will invariably have its share of challenges, we are confident in our ability to deliver on our commitments and excited about the role Livent can play for a better world and a more sustainable future,» continued Mr. Graves.     

For more information about Livent’s sustainability program and updates on the company’s progress against its new sustainability goals, please visit livent.com/sustainability.

About Livent 
For nearly eight decades, Livent has partnered with its customers to safely and sustainably use lithium to power the world. Livent is one of only a small number of companies with the capability, reputation, and know-how to produce high-quality finished lithium compounds that are helping meet the growing demand for lithium. The company has one of the broadest product portfolios in the industry, powering demand for green energy, modern mobility, the mobile economy, and specialized innovations, including light alloys and lubricants. Livent employs more than 900 people throughout the world and operates manufacturing sites in the United States, England, India, China and Argentina. For more information, visit Livent.com.

Statement under the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995:  This release contains forward-looking statements, which are based on management’s current views and assumptions regarding future events, future business conditions and the outlook for the company based on currently available information. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any results, levels of activity, performance or achievements expressed or implied by any forward-looking statement. These factors include, among other things, events outside our control that could prevent us from achieving our sustainability goals, and the risk factors and other cautionary statements included within Livent’s 2019 Form 10-K filed with the SEC as well as other SEC filings and public communications. Livent cautions readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Forward-looking statements are qualified in their entirety by the above cautionary statement. Livent undertakes no obligation, and specifically disclaims any duty, to update or revise any forward-looking statements to reflect events or circumstances arising after the date on which they were made, except as otherwise required by law.

The Company’s investor relations website, located at https://ir.livent.com, should be considered as a recognized channel of distribution, and the Company may periodically post important information to the website for investors, including information that the Company may wish to disclose publicly for purposes of complying with federal securities laws. 

Media contact:   Juan Carlos Cruz +1.215.299.6170
                              juan.carlos.cruz@livent.com

Investor contact:   Daniel Rosen +1.215.299.6208
                                  daniel.rosen@livent.com

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SOURCE Livent Corporation